企業行動安全 - 市場佔有率分析、產業趨勢與統計、成長預測（2024 - 2029）

Enterprise Mobility Security - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2024 - 2029)

出版日期: 2024年02月15日 | 出版商:

Mordor Intelligence | 英文 120 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年企業行動安全市場規模估計為12.1億美元，預計到2029年將達到21.0億美元，在預測期內（2024-2029年）CAGR為11.70%。

企業行動性或商務行動性被認為是企業提供遠端工作選項的日益成長的趨勢，這也允許將個人行動/筆記型電腦設備用於商業目的，並高效且有效地利用雲端技術進行資料存取。

主要亮點

企業採用基於雲端的服務對供應商來說是一個巨大的推動因素，因為這提供了交付解決方案的靈活性，這些解決方案可以根據用戶數量提供，並且還可以在不中斷服務的情況下進行更新。由於這些解決方案很難從一個解決方案提供者轉換到另一個解決方案提供商，因此獲得新客戶的競爭非常激烈。創建可以支援的基礎設施需要大量的時間和金錢。
所研究市場中的供應商為其解決方案提供跨平台支持，以滿足企業支援其員工使用的多種設備類型的需求。 Android、Windows、iOS、macOS 和 Samsung Knox 是受支援的一些此類平台。 EMS 可以透過提供這些服務之一或所有服務來提供安全的業務生產力，例如存取所有應用程式的統一啟動器、安全瀏覽器、電子郵件、日曆、聯絡人或卡片、個人裝置上的獨立企業身分、安全即時訊息、安全筆記、以及存取雲端儲存的文件。
在現代工作空間中，自帶設備 (BYOD) 和行動場景變得越來越重要，EMS 幫助 IT 管理員應對資料保護和風險管理的課題。此外，5G 的引入預計將進一步塑造企業移動領域的格局。這是因為5G將能夠讓遠距工作變得更快、更輕鬆。它將提供更可靠的體驗，並為企業及其員工提供更大的靈活性。
市場供應商面臨市場課題，因為多個企業的遺留作業系統仍然在其企業中運作。這些課題使得市場參與者有必要為舊版本作業系統提供支持，作為向新平台的一次性切換成本，這使得多個供應商以最低價格提供解決方案成為一個複雜的選擇。
COVID-19 的傳播增加了對 EMS 解決方案的需求。根據 Owl Labs 的數據，全球約 16% 的公司完全遠距辦公，而 40% 的公司提供辦公室內和遠距工作，符合大多數員工的偏好。隨著公司接受在家工作文化，這一數字預計將很快增加。

企業行動安全市場趨勢

銀行/保險業將佔據重要市場佔有率

銀行/保險服務正在經歷數位化、網路服務和國際交易的業務轉型，需要快速修正。銀行、金融服務和保險 (BFSI) 已從一種要求客戶親自上門獲取服務的服務，發展成為一家可以在客戶家中為客戶提供服務的銀行。 BFSI 儲存客戶和客戶的重要財務和個人資料，並使用它們來提供服務。這對全球許多國家的金融機構造成安全漏洞威脅。例如，根據印度政府的數據，2022 年 8 月，該國報告了 248 起銀行資料外洩事件，其中私部門銀行報告了 205 起資料外洩事件，而公共銀行報告了 41 起。
隨著銀行生態系統的變化，銀行人員需要隨時隨地存取核心服務，並使用公共網路連接服務來創造獨特的使用者體驗。區塊鏈和語音命令整合等新興技術預計將在預測期內成為 BFSI 的主流，而多因素身份驗證將成為該區隔市場的常態。
金融機構採用現代網路安全方法，即透過 EMS 的零信任模型。採用這種模型可以幫助銀行加強安全態勢，從而可以自信地支持為員工和客戶提供更大靈活性的措施。
EMS 的採用主要是由於滿足 BFSI 領域安全合規性的需求。例如，裝置配置可協助 BFSI 組織遠端配置行動裝置並提供對企業資料資源和企業應用程式的存取。 BFSI 應用程式包括財富管理、抵押貸款和保險等工具，員工需要透過銀行外部的平板電腦存取金融應用程式以連接到客戶，這需要 EMS 軟體來實現安全目的，從而推動市場。
區隔市場的機會主要集中在小型合作銀行，這些銀行仍有數位化和採用此類服務的空間。視訊銀行服務的出現預計將為企業級銀行和保險業務創造機會。

亞太地區成長最快

亞太地區由許多新興經濟體組成，該地區各行業日益成長的數位化趨勢正在為企業行動安全市場創造機會，因為由於業務流程的數位化和分散化以提高靈活性，許多行動裝置的使用，例如智慧型手機、筆記型電腦和平板電腦的服務不斷增加。
此外，根據聯合國2022年8月發布的亞太數位轉型報告，過去五年行動產業每年在服務、基礎設施和其他進步方面進行投資。其中超過 4000 億美元投資於亞太地區。因此，亞太地區國家之間以及與全球其他地區的聯繫日益緊密，這推動了該地區的市場成長。
亞太地區的公司正在採用 BYOD 來提高員工滿意度和生產力，特別是在中國和印度。高速網路覆蓋範圍和智慧型手機普及率的成長導致亞太地區行動資料的使用量激增。
銀行已啟動遠距工作工具，允許員工在家工作。金融服務提供者已經部署了從實體客戶活動轉向虛擬客戶活動的直播活動，並且遠端服務的線上培訓正在興起。然而，這些場景預計將增加對行動安全服務的需求。
5G 在政府管理中的採用支持智慧公用事業、城市和公共安全機構的發展。中央銀行正在使用區塊鏈等底層技術，並且支持使用技術來鼓勵進一步創新。由於5G和AI，每個行業都在不斷發展；政府可以透過實施智慧交通技術和連網車輛來提高交通生產力。數位連結也為社會提供了一種全新的方式來幫助人們。這種採用智慧技術的趨勢增加了該地區安全漏洞的風險，這為該地區各個最終用戶行業的企業行動安全市場創造了機會。

企業行動安全產業概述

企業行動安全市場需要更具凝聚力。由於企業對行動安全的認知不斷增強，市場參與者採取了併購、合作夥伴關係和新產品供應等策略性措施。市場的一些最新發展是：

2022 年 10 月，領先的行動安全和資料遺失防護獨立軟體供應商 SyncDog Inc 宣布與 3Eye Technologies 合作，為其行動和雲端策略加速開發更具創新性、更複雜的產品。 SyncDog 將透過這些合作夥伴關係利用 3Eye Technologies 的分銷能力，以擴大其不斷成長的市場影響力，並與新商業市場和國家的更多客戶互動。

2022 年 8 月，愛爾蘭行動和雲端安全公司 CWSI 收購了位於比利時迪爾貝克和盧森堡卡佩倫的現代工作場所和行動公司 mobco。透過此次收購，mobco 的客戶將能夠獲得 CWSI 廣泛的技術資源和專業知識，包括其專門的 Microsoft 安全實踐，該實踐得到了 CWSI 的 Microsoft 金牌安全能力和 Microsoft 智慧安全協會會員資格的支持。

2022 年 7 月，專注於 Apple 的行動供應商 Jamf 與 Microsoft 的企業行動安全合作，為在企業應用程式中使用 Mac 提供 Mac 安全性。由於這些合作夥伴關係，組織可以在允許存取之前驗證使用者憑證並檢查 Mac 是否已使用 Microsoft EMS 和 Jamf Mac 管理進行管理且合規。

額外的好處：

Excel 格式的市場估算 (ME) 表
3 個月的分析師支持

Key Highlights

The enterprise's adoption of cloud-based services has been a massive enabler for vendors, as this provides the flexibility of delivering solutions that can be offered based on the number of users and can also be updated without disrupting the services while doing so. Since these solutions are difficult to switch from one solution provider to another, the competition in getting new customers is high. It requires a considerable amount of time and money to create an infrastructure that can be supported.
The vendors in the market studied offer cross-platform support for their solutions to address the need of enterprises to support multiple device types used by their employees. Android, Windows, iOS, macOS, and Samsung Knox are a few such platforms that are supported. The EMS can provide secure business productivity by providing either or all these services, such as a unified launcher to access all apps, secure browser, email, calendar, contacts or cards, separate corporate identity on personal devices, secure instant messaging, secure notes, and access to cloud-stored files.
In a modern workspace, where bring-your-own-device (BYOD) and mobility scenarios are gaining increased significance, EMS helps IT administrators meet the challenges of data protection and risk management. Additionally, the introduction of 5G is expected to shape the landscape of enterprise mobility further. This is because 5G will be able to make remote work faster and easier. It will provide a more reliable experience and will also offer businesses and their employees greater flexibility.
Market vendors face challenges in the market as multiple enterprises have legacy OS still functional in their enterprises. Such challenges make it necessary for the market players to provide support for older versions of OS as a one-time switch cost to a new platform, making it a complicated option for multiple vendors to offer solutions with minimum price.
The spread of COVID-19 increased the demand for EMS solutions. According to Owl Labs, about 16% of global companies are fully remote, whereas 40% offer in-office and remote work, which is in line with what most employees prefer. This number is expected to increase soon as companies embrace the work-from-home culture.

Enterprise Mobility Security Market Trends

Banking/Insurance Industry to Hold Significant Market Share

Banking/insurance services have been experiencing a business transition with digitization, internet services, and international transactions require fast redressal. Banking, financial services, and insurance (BFSI) have evolved from being a service that requests the customers to visit for the service to a bank that reaches customers at their homes. BFSI stores critical financial and personal data of the customer and clients and uses them to provide services. This creates a threat for security breaches across financial institutes of many countries worldwide. For instance, in August 2022, according to the government of India, the country reported 248 successful data breaches in the banks, out of which Private sector banks reported 205 data breaches, while PSBs reported 41.
With the changing banking ecosystem, the banking officers need to access the core services on the move and use public network connectivity services to create a unique user experience. Emerging technologies, such as blockchain and voice command integration, are expected to emerge as mainstream for the BFSI over the forecast period, with multi-factor authentication becoming a norm in the market segment.
Financial institutions employ a modern cybersecurity approach, the Zero Trust model through EMS. Adopting this model can help banks strengthen their security posture, so they can confidently support initiatives that give employees and customers more flexibility.
The adoption of EMS has been majorly driven owing to the need to meet security compliance in the BFSI sector. Device provisioning, for instance, aids the BFSI organizations in remotely configuring mobile devices and providing access to corporate data resources and enterprise apps. BFSI apps include tools, such as wealth management, mortgages, and insurance, which the employees need to access financial apps through the tablets outside the banks to connect to the customers, which requires EMS software for security purposes, hence driving the market.
The market segment's opportunity is majorly in the small-scale and cooperative banks, which still have the scope for digitization and adoption of such services. The emergence of video-based banking services is expected to create an opportunity for enterprise-level banking and insurance businesses.

Asia-Pacific to Witness the Highest Growth

The Asia-pacific region consists of many emerging economies, and increasing digitalization trends across industries in the region is creating an opportunity for the Enterprise mobility security market because due to digitalization and decentralization of business process for flexibility, the usage of many mobile devices such as smartphones, laptops, and tablets are increasing in the services.
Additionally, according to the Asia-Pacific digital transformation report published in August 2022 by the United Nations, the mobile industry has made yearly investments in services, infrastructure, and other advancements over the past five years. More than USD 400 billion of this total was invested in Asia and the Pacific. As a result, the countries of the Asia-Pacific are becoming more connected to one another and to the rest of the globe, which is fuelling the market growth in the region.
Companies in the Asia-Pacific region are embracing BYOD to increase employee satisfaction and productivity, especially in China and India. The growth in high-speed network coverage and smartphone adoption leads to a surge in the use of mobile data in Asia-Pacific.
Banks have activated remote working tools, allowing their employees to work from home. Financial service providers have deployed live-stream events moving from physical to virtual customer events, and online training for remote servicing is picking up. However, these kinds of scenarios are expected to increase the demand for mobility security services.
The adoption of 5G in government administration supports the development of smarter utilities, cities, and public safety agencies. Central banks are using the underlying technologies, such as blockchain, and they support the use of technology to encourage further innovation. Due to 5G and AI, every industry is evolving; the government can increase its transportation productivity by implementing smart transportation technologies and connected vehicles. Digital connections have also given society a whole new way to help people. This trend of adoption of smart technology increases the risk of security breaches in the region, which is creating an opportunity for the enterprise mobility security market across various end-user industries in the region.

Enterprise Mobility Security Industry Overview

The enterprise mobile security market needs to be more cohesive. Players in the market adopt strategic initiatives such as mergers and acquisitions, partnerships, and new product offerings due to increasing awareness regarding mobility security among enterprises. Some of the recent developments in the market are:

In October 2022, SyncDog Inc, the leading Independent Software Vendor for mobile security and data loss prevention, announced a partnership with 3Eye Technologies to accelerate the development of a more innovative, more complex product for its mobility and cloud strategy. SyncDog would leverage 3Eye Technologies' distribution capabilities through these partnerships to build upon its growing market presence and engage with more customers across new commercial markets and nations.

In August 2022, CWSI, a mobile and cloud security company in Ireland, acquired mobco, a modern workplace and mobility firm located in Dilbeek, Belgium, and Capellen, Luxembourg. Due to the acquisition, the customers of mobco would have access to the extensive technical resources and expertise of CWSI, including its dedicated Microsoft Security Practice, which has been supported by CWSI's Microsoft Gold Security competency and membership in the Microsoft Intelligent Security Association.

In July 2022, Jamf, an Apple-focused mobility provider, partnered with Microsoft's enterprise mobility security to offer Mac security for using Macs in Enterprise applications. Due to these partnerships, organizations could verify user credentials and check the Mac has been managed and compliant using Microsoft EMS and Jamf Mac management before allowing access.

Additional Benefits:

The market estimate (ME) sheet in Excel format
3 months of analyst support

1 INTRODUCTION

1.1 Study Assumptions
1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

4.1 Market Overview
4.2 Market Drivers
4.3 Market Restraints
4.4 Industry Attractiveness - Porter's Five Forces Analysis
- 4.4.1 Threat of New Entrants
- 4.4.2 Bargaining Power of Buyers/Consumers
- 4.4.3 Bargaining Power of Suppliers
- 4.4.4 Threat of Substitute Products
- 4.4.5 Intensity of Competitive Rivalry
4.5 Assessment of COVID-19 Impact on the Enterprise Mobility Security Market

5 MARKET SEGMENTATION

5.1 By Device
- 5.1.1 Smartphones
- 5.1.2 Laptops
- 5.1.3 Tablets
5.2 By End-User
- 5.2.1 Banking/Insurance
- 5.2.2 Healthcare
- 5.2.3 IT and Telecom
- 5.2.4 Government
- 5.2.5 Other End-user Industries
5.3 Geography
- 5.3.1 North America
- 5.3.2 Europe
- 5.3.3 Asia-Pacific
- 5.3.4 Latin America
- 5.3.5 Middle East and Africa

6 COMPETITIVE LANDSCAPE

6.1 Company Profiles
- 6.1.1 Blackberry Limited
- 6.1.2 MobileIron
- 6.1.3 AirWatch
- 6.1.4 Citrix Systems Inc.
- 6.1.5 Microsoft Corporation
- 6.1.6 Cisco Systems Inc.
- 6.1.7 McAfee LLC
- 6.1.8 Symantec Corporation
- 6.1.9 SAP SE
- 6.1.10 Oracle Corporation
- 6.1.11 Honeywell International Inc.
- 6.1.12 IBM Corporation