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市場調查報告書
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1690075

MaaS（出行即服務）-市場佔有率分析、產業趨勢與統計、成長預測（2025-2030 年）

Mobility as a Service - Market Share Analysis, Industry Trends & Statistics, Growth Forecasts (2025 - 2030)
出版日期: | 出版商: Mordor Intelligence | 英文 107 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2025 年出行即服務 (MaaS) 市場規模估計為 8,400 億美元，預計到 2030 年將達到 1.2 兆美元，預測期內（2025-2030 年）的複合年成長率為 7.43%。

出行即服務市場-IMG1

新冠疫情嚴重打擊了旅遊即服務 (MaaS) 市場。全球實施的封鎖和社交距離規範減少了除緊急情況外的旅行需求。隨著民眾流動逐漸結束，市場關鍵業務領域受到重創，經濟急劇下滑。新冠疫情為市場帶來了挑戰，但也帶來了創新和適應的機會，例如部署用於非接觸式付款和接觸者追蹤的MaaS解決方案。

從中期來看，出行即服務 (MaaS) 是一個不斷發展的行業，旨在為個人和企業提供整合的、按需的交通解決方案。這標誌著傳統交通方式的模式轉移，消費者可以透過單一平台使用各種交通方式。由於都市化加快、交通堵塞加劇以及對更永續的交通替代方案的需求，預計未來幾年市場將迅速擴張。

預計全國乘客使用計程車和共乘服務的偏好將會增加。因此，主要企業可能會透過增加行動應用程式提供的選項來擴展業務，以在競爭激烈的市場中保持各自的市場佔有率。

日益重視減少碳排放和減緩氣候變遷是 MaaS 產業發展的主要驅動力之一。 MaaS 平台可以透過提供更多永續的旅行選擇來幫助減少交通對環境的影響。

推動市場發展的另一個關鍵方面是消費者偏好的變化，尤其是年輕一代，他們在出行選擇上更注重便利性、靈活性和成本效益。

除了傳統的運輸公司和科技新興企業之外，汽車製造商和公共運輸等其他參與企業也正在進入 MaaS 領域，以保持競爭力並滿足不斷變化的客戶期望。

政府措施和立法，例如對電動車的補貼以及鼓勵使用共乘和公共運輸，也在影響 MaaS 市場。行動應用程式、物聯網 (IoT) 設備和資料分析工具是推動 MaaS 領域發展的一些關鍵技術。這些技術使得運輸服務更有效率和個人化。

MaaS（出遊即服務）市場趨勢

交通壅塞加劇推動市場需求

除了緩解交通堵塞，MaaS 還可以幫助改善空氣品質、減少碳排放並促進永續交通。透過提供多種交通選擇，MaaS 可以鼓勵個人選擇更環保的交通方式，例如騎自行車或使用公共運輸。

此外，MaaS 正在為公共和商業部門相關人員開闢新的經營模式和機會，從而重塑交通運輸行業。隨著各國政府探索將 MaaS 納入交通網路的方法，私人公司正在增加對 MaaS 平台和服務的投資。

整體而言，全球各大城市交通堵塞帶來的挑戰正在促進 MaaS 領域的擴張。隨著人們尋求更有效率、更環保的交通解決方案，MaaS 將在未來的城市交通中發揮越來越重要的作用。

近年來，全球許多城市都在引進MaaS（出行即服務）來解決交通堵塞和其他交通問題。例如

  • 2023 年 1 月，坦帕市交通部門與該市新的交通合作夥伴 Moovit 啟動了交通即服務 (MaaS) 試驗計劃。 Moovit 在坦帕首次亮相，是一款城市交通軟體，可協助規劃多模態出行，包括步行、騎自行車、滑板車、駕駛、路面電車和巴士。 Movit 不僅提供準確可靠的城市旅行資訊，還提供公共運輸的移動票、即時到達資訊，並且與 Google Maps 或 Ways 不同，顯示停車和停車換乘位置。
  • 2022年10月，上海綠色出行行動平台上線，標誌著上海出行即服務（MaaS）體系建置邁出重要一步。隨身行是全球首個由政府打造的城市出行即服務平台，目前已完成公共運輸、叫車、智慧停車等基礎功能。乘客可以透過公共運輸服務獲得包含所有公共運輸代碼的 Swipe for All 通行證。註冊MaaS並開通付款功能後，即可在上海市1560條公車線路、17條渡輪線路、11條地鐵線路上使用。
  • 2022年9月，布拉格市實施了一項測試計劃，將所有付款方式和交通服務整合到一個地方。該系統將集中管理自行車和汽車共享、計程車、停車和公共運輸等行動服務的註冊和付款，並將透過 Ltaka 應用程式進行開發、測試和營運，由布拉格市公司 Operator ICT 實施。

這些案例表明，在致力於緩解交通堵塞和改善交通便利性的城市中，MaaS 越來越受歡迎。隨著MaaS業務在全球範圍內的擴展，預計會有更多城市使用MaaS解決方案來解決其交通問題。

亞太地區是一個快速成長的市場

都市化、人口成長以及對便利永續交通的需求不斷成長可能會長期推動中國出行即服務 (MaaS) 市場的發展。近年來，共享單車、共享汽車等新型出行方式為市民日常出行帶來了極大便利。滿足大規模出行需求也為城市管理帶來了壓力和挑戰。此外，它對現有的公共交通系統和傳統交通服務產生了重大影響。

近年來，中國致力於測試和開發MaaS計劃。國務院、運輸部、北京、上海、江蘇、廣東等省市政府等多個政府部門，在其「十四五」規劃（2021-2025年）和2035年遠景規劃中，均提出了MaaS戰略和探索性發展。

印度是世界第二人口大國，大多數人屬於中產階級，依靠計程車和自動人力車（當地三輪計程車）進行近距離通勤。印度的公共交通系統不是很發達，主要有巴士、當地火車（僅在孟買）和地鐵（在某些城市）。因此，員工主要使用自己的汽車上下班。

雖然 MaaS 在印度仍相對較新，但聯邦、州和地方政府的討論和政策舉措凸顯了其巨大的潛力。透過將交通方式整合為單一服務，MaaS 為印度各地的消費者提供了以靈活和個性化的方式輕鬆規劃行程的能力。此外，印度正在利用其技術力和綜合行動服務解決方案，使其成為一個已經很大的產業。

由於印度市場機會旺盛，許多知名公司也採取強硬舉措，加強在瑪氏市場的地位。例如

  • 2023年1月，叫車公司Uber表示，計畫未來三年透過其平台在印度推出25,000輛電動車。與塔塔汽車簽署的合作備忘錄預計將從本月開始分階段交付25,000 輛塔塔汽車電動車 Xpres-T EV。這些電動車將部署在德里、孟買、加爾各答、清奈、海得拉巴、班加羅爾和艾哈默德巴德。
  • 2022年11月，上海綠色出行一體化行動平台上線，標誌著上海出行即服務（MaaS）體系邁出重要一步。
  • 2021年10月，本田推出了穿戴式裝置Ashirase，可透過振動和語音引導幫助視覺障礙者導航。該設備是本田努力將行動服務擴展到傳統汽車之外的一部分。

上述發展顯示該地區的 MaaS 市場正在快速成長，多家參與企業進入市場並擴展其服務。預計這些發展將促進未來幾年 MaaS 的發展。

MaaS（出遊即服務）產業概覽

行動即服務 (MaaS) 市場呈現細分化趨勢，有多家參與企業佔據主導地位。旅遊即服務 (MaaS) 市場的知名公司包括 Uber、滴滴、Beeline Mobility 和 Moovit。企業正大力投資研發，開發尖端的新產品。

  • 2022 年 12 月，SafeUP 宣布與 Moobit 合作，SafeUP 是新興企業，開發了唯一一款社區安全應用程式，使婦女和女孩能夠群眾外包安全並即時相互保護。這項合作是為了紀念國際消除對婦女的暴力行為日，它將使 SafeUP 會員更容易規劃行程和乘坐公共運輸。
  • 2022年8月，電動車公司Lime和旅遊應用Whim將合作擴展到更多國家。 2022 年 6 月，繼比利時安特衛普和布魯塞爾之後，Whim 在芬蘭赫爾辛基推出了電動Scooter。 Whim 可以使用蘇黎世、溫特圖爾和巴塞爾的所有 Lime 電動Scooter。 Whim 與其他兩家電動Scooter供應商一起在 10 多個城市開展業務，讓使用者可以規劃、預訂和付款多種交通方式的行程。
  • 2022年5月，FOD Mobility Group將為Mobileo客戶推出客製化的行銷支援服務。 FOD Mobility Group 現在不僅透過其市場領先的行動平台提供 MaaS（行動即服務）技術，還為沒有必要行銷經驗或內部資源的客戶提供全面的客製化行銷支援服務。市場研究、策略和規劃、應用程式商店設定和管理、線上/線下廣告、公關、活動管理、電子郵件宣傳活動、社群媒體管理、內容創作、平面設計、網站設計、搜尋引擎最佳化、與當地企業和旅遊局聯絡只是所提供的部分服務。

其他福利

  • Excel 格式的市場預測 (ME) 表
  • 3個月的分析師支持

目錄

第1章 引言

  • 調查前提條件
  • 研究範圍

第2章調查方法

第3章執行摘要

第4章 市場動態

  • 市場促進因素
  • 市場限制
  • 產業吸引力-波特五力分析
    • 買家/消費者的議價能力
    • 供應商的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手之間的競爭強度

第5章市場區隔

  • 按服務類型
    • 車
    • 公車
    • 自行車
  • 按運輸類型
    • 公共
    • 私人的
  • 按地區
    • 北美洲
      • 美國
      • 加拿大
      • 北美其他地區
    • 歐洲
      • 德國
      • 英國
      • 法國
      • 其他歐洲國家
    • 亞太地區
      • 印度
      • 中國
      • 日本
      • 韓國
      • 其他亞太地區
    • 其他
      • 南美洲
      • 中東和非洲

第6章競爭格局

  • 供應商市場佔有率
  • 公司簡介
    • Whim（Maas Global）
    • Uber Technologies Inc.
    • Didi Chuxing
    • Citymapper
    • Moovel
    • Beeline Mobility
    • Ubigo（via-id）
    • Moovit Inc.
    • Bridj Technology Pty Ltd.
    • Mobileo
    • The Hertz Corporation
    • Avis Budget Group
    • Enterprise Holdings Inc.

第7章 市場機會與未來趨勢

簡介目錄
Product Code: 69762

The Mobility as a Service Market size is estimated at USD 0.84 trillion in 2025, and is expected to reach USD 1.20 trillion by 2030, at a CAGR of 7.43% during the forecast period (2025-2030).

Mobility as a Service - Market - IMG1

The COVID-19 pandemic hurt mobility as a Service Market. With the lockdown and social distancing norms implemented worldwide, the need for mobility was reduced except for emergency purposes. With almost zero public movements, the major business area of the market was severely hit, and the economy took a nosedive. Although the COVID-19 pandemic has caused problems for the market, it has also given rise to chances for innovation and adaptation, such as the deployment of MaaS solutions for contactless payments and contact tracking.

Over the medium term, Mobility as a Service (MaaS) is a growing industry that intends to provide individuals and businesses with integrated, on-demand transportation solutions. It represents a paradigm shift from traditional modes of transportation, in which consumers can access a variety of mobility alternatives through a single platform, frequently via a subscription-based approach. The market is predicted to expand rapidly in the next years, owing to rising urbanization, increased traffic congestion, and a need for more sustainable transportation alternatives.

Passengers' preferences for utilizing taxi services and ride-sharing services across the country are expected to increase. Hence, this is likely to lead the companies to enhance the options and expand their operations to be provided in mobile applications, to retain their respective market shares in a highly competitive market.

The growing emphasis on lowering carbon emissions and mitigating climate change is one of the primary drivers of the MaaS sector. MaaS platforms may help lessen the environmental effect of transportation by providing more sustainable mobility options.

Another important aspect driving the market is changing consumer tastes, particularly among younger generations that prioritize convenience, flexibility, and cost-effectiveness in their mobility options.

Other players, such as automakers and public transportation agencies, are entering the MaaS sector to stay competitive and meet evolving customer expectations, in addition to traditional transportation corporations and tech startups.

Government initiatives and legislation, such as subsidies for electric vehicles and encouragement for carpooling and public transit use, are also shaping the MaaS market. Mobile apps, Internet of Things (IoT) gadgets, and data analytics tools are a few of the primary technologies powering the MaaS sector. These technologies enable more effective and individualized transportation services.

Mobility as a Service (MaaS) Market Trends

Increasing Traffic Congestion Drive the Demand in the Market

MaaS can assist in improving air quality, lower carbon emissions, and encouraging sustainable transportation in addition to easing congestion. MaaS can encourage individuals to select more environmentally friendly forms of transportation, like biking or taking public transportation, by providing a variety of mobility options.

In addition, MaaS is reshaping the transportation sector by giving actors in the public and commercial sectors new business models and opportunities. While governments look for ways to incorporate MaaS into their transportation networks, private companies are increasing their investments in MaaS platforms and services.

Overall, the difficulties caused by traffic congestion in major cities throughout the world are a contributing factor in the expansion of the MaaS sector. MaaS is positioned to play an increasingly significant role in the future of urban mobility as people look for more effective and environmentally friendly transportation solutions.

In recent years, many cities around the world have been adopting mobility as a service (MaaS) as a solution to the growing traffic congestion and transportation challenges. For instance,

  • In January 2023, The Mobility Department of the City of Tampa launched a Mobility as a Service (MaaS) trial project with the City's new mobility partner, Moovit. Moovit debuted in Tampa as an urban mobility software that assists users in planning multimodal trips, whether they want to walk, bike, scoot, drive, ride the streetcar, or take the bus. In addition to delivering precise and reliable urban mobility information, Moovit offers mobile ticketing for public transportation, real-time arrival information, and displays parking lots and park-and-ride locations, unlike Google Maps or Waze.
  • In October 2022, Shanghai inaugurated an all-in-one mobile platform for green commuting, marking an important step forward in the development of the city's Mobility as a Service (MaaS) system. The Suishenxing app, the world's first metropolitan MaaS platform established by a government, has completed its fundamental features, which include public transportation, taxi hailing, and smart parking. Users can get a swipe-for-all pass that contains all public transportation codes through its public transportation service. After registering and activating the payment feature on MaaS, it can now be used on Shanghai's 1,560 bus routes, 17 ferry lines, and 11 Metro lines.
  • In September 2022, the City of Prague tested a pilot program to consolidate all payment methods and transit services in one location. A system for unified registration and payment for mobility services, such as bike and carsharing, taxis, parking, and public transportation, will be developed, tested, and operated via the Ltaka app, which is being implemented by Prague's municipal firm Operator ICT.

These instances show how MaaS is becoming more and more popular among cities as they work to ease traffic congestion and increase accessibility to transportation. It is anticipated that more cities using MaaS solutions to solve their transportation problems as the MaaS business expands globally.

Asia-Pacific is the Fastest Growing Market

Urbanization, population growth, and increasing demand for convenient and sustainable modes of transportation are likely to enable the mobility-as-a-service market in China over the long run. In recent years, new mobility represented by emerging bike-sharing and car-hailing/sharing has provided great convenience for citizens' daily transport. By meeting large mobility demands, they also brought pressures and challenges to city management. In addition, they had a big impact on existing public transport systems and traditional transport services.

China has focused on testing and developing MaaS projects in recent years. Many government departments, such as the State Council, Ministry of Transport, and province and city governments (Beijing, Shanghai, Jiangsu, and Guangdong), have highlighted to develop of a MaaS strategy or pilot in their 14th-Five-Year Plan between (2021-2025) or even in their long-term plan for 2035.

India is the second-most populous country in the world, and most people fall into the middle-class category who utilize cabs and auto-rickshaws (local three-wheeler taxis) for commuting short distances. India's public transportation system is not that well developed and is mainly characterized by buses, local trains (only in Mumbai), and metros (in select cities). Thus, employees majorly use their personal vehicle as the main mode of transportation to work.

MaaS is still relatively new in India, but discussions and policy initiatives by the federal, state, and local governments have highlighted its enormous potential. MaaS would offer consumers across India the ability to effortlessly organize trips in a flexible and personalized way by integrating transportation into a single service. Further, India is utilizing its technology prowess and integrated mobility services solutions, and it is already growing into a sizable sector.

Due to the outpouring opportunities in the Indian market, many prominent companies have also taken severe initiatives to strengthen their position in the Maas market. For instance,

  • In January 2023, ride-hailing company Uber plans to introduce 25,000 electric cars in India over the next three years through its platform. A memorandum of understanding signed with Tata Motors envisages the phased delivery of 25,000 units of Tata's Xpres-T EV electric car from this month. Electric vehicles will be deployed in Delhi, Mumbai, Kolkata, Chennai, Hyderabad, Bengaluru, and Ahmedabad.
  • In November 2022, an all-in-one mobile platform for green commuting in Shanghai was launched, marking an essential step forward for Shanghai's Mobility as a Service (MaaS) system.
  • In October 2021, Honda launched Ashirase, a wearable device that helps visually impaired individuals navigate their surroundings using vibrations and audio guidance. The device is part of Honda's efforts to expand mobility services beyond traditional vehicles.

The above developments indicate that the MaaS market in the region is growing rapidly, with several players entering the market and expanding their services. These developments are expected to contribute to MaaS growth in the coming years.

Mobility as a Service (MaaS) Industry Overview

The mobility as a service market is fragmented, with several players accounting for significant shares in the market. Some prominent companies in the mobility as a service market are Uber, Didi, Beeline Mobility, Moovit, and others. Companies are investing heavily in R&D for the innovation of new and advanced products.

  • In December 2022, SafeUP, the new startup behind the only community safety app that allows women and girls to crowdsource their safety and protect one another in real time, announced a collaboration with Moovit. SafeUP members will be able to easily plan their journeys and navigate public transportation thanks to this alliance in honor of International Day for the Elimination of Violence Against Women.
  • In August 2022, Lime, an electric vehicle company, and Whim, a mobility app, expanded their collaboration to another country. In June 2022, Whim launched e-scooters in Antwerp and Brussels, Belgium, followed by Helsinki, Finland. Whim has access to all Lime e-scooters in Zurich, Winterthur, and Basel. Whim, in addition to two other e-scooter providers in more than ten cities, allows users to plan, book, and pay for trips using multiple modes of transportation.
  • In May 2022, FOD Mobility Group introduces customized marketing support services for Mobilleo customers. FOD Mobility Group now offers a comprehensive range of tailored marketing support services for clients who may not have the necessary marketing experience or resources in-house, in addition to providing the Mobility as a Service (MaaS) technology itself via their market-leading Mobile platform. Market research, strategy and planning, app store setup and management, online/offline advertising, PR, event management, email campaigns, social media management, content creation, graphic design, website design, SEO, and engagement with local businesses and tourist boards are just a few of the services offered.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

  • 1.1 Study Assumptions
  • 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

  • 4.1 Market Drivers
  • 4.2 Market Restraints
  • 4.3 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.3.1 Bargaining Power of Buyers/Consumers
    • 4.3.2 Bargaining Power of Suppliers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION (Market Size in Value - (USD Billion)

  • 5.1 By Service Type
    • 5.1.1 Car
    • 5.1.2 Bus
    • 5.1.3 Bike
  • 5.2 By Transportation Type
    • 5.2.1 Public
    • 5.2.2 Private
  • 5.3 By Geography
    • 5.3.1 North America
      • 5.3.1.1 United States
      • 5.3.1.2 Canada
      • 5.3.1.3 Rest of North America
    • 5.3.2 Europe
      • 5.3.2.1 Germany
      • 5.3.2.2 United Kingdom
      • 5.3.2.3 France
      • 5.3.2.4 Rest of Europe
    • 5.3.3 Asia-Pacific
      • 5.3.3.1 India
      • 5.3.3.2 China
      • 5.3.3.3 Japan
      • 5.3.3.4 South Korea
      • 5.3.3.5 Rest of Asia-Pacific
    • 5.3.4 Rest of the World
      • 5.3.4.1 South America
      • 5.3.4.2 Middle-East and Africa

6 COMPETITIVE LANDSCAPE

  • 6.1 Vendor Market Share
  • 6.2 Company Profiles
    • 6.2.1 Whim (Maas Global)
    • 6.2.2 Uber Technologies Inc.
    • 6.2.3 Didi Chuxing
    • 6.2.4 Citymapper
    • 6.2.5 Moovel
    • 6.2.6 Beeline Mobility
    • 6.2.7 Ubigo (via-id)
    • 6.2.8 Moovit Inc.
    • 6.2.9 Bridj Technology Pty Ltd.
    • 6.2.10 Mobileo
    • 6.2.11 The Hertz Corporation
    • 6.2.12 Avis Budget Group
    • 6.2.13 Enterprise Holdings Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS