![]() |
市場調查報告書
商品編碼
1714688
即服務市場按服務類型、支付模式、提供者類型、車輛類型、通勤模式、推進類型、經營模式和最終用戶分類——2025 年至 2030 年全球預測Mobility-as-a-Service Market by Service Type, Payment Model, Provider Type, Vehicle type, Commuting Pattern, Propulsion Type, Business Model, End User - Global Forecast 2025-2030 |
※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。
預計 2023 年出行即即服務市場價值將達到 2,648 億美元,到 2024 年將以 11.08% 的複合年成長率成長至 2928.4 億美元,到 2030 年將達到 5,526.3 億美元。
主要市場統計數據 | |
---|---|
基準年2023年 | 2648億美元 |
預計2024年 | 2928.4億美元 |
預測年份 2030 | 5526.3億美元 |
複合年成長率(%) | 11.08% |
在當今動態的交通生態系統中,行動即服務 (MaaS) 正在重塑消費者和企業獲取和體驗移動的方式。執行摘要為掌握隨著技術進步和消費者期望的變化而不斷發展的領域的廣度和深度奠定了基礎。探索轉型背後的驅動力,並討論創新服務的整合如何推動從傳統的孤立交通途徑向互聯的、以用戶為中心的行動平台的轉變。
該報告深入探討了技術突破、監管變化、環境考量和不斷發展的支付模式等多方面的動態,所有這些都有助於形成更靈活、以客戶主導的方法。本摘要將說明當前趨勢並預測未來發展,幫助您更深入了解 MaaS 領域的機會和挑戰。
基於廣泛的市場資料和專家分析,該介紹提供了引人入勝且可操作的概述,為決策者和行業專業人士做好了接下來全面見解的準備。隨著全球交通模式的不斷變化,有利於行動解決方案創新、適應性和永續性的模式轉移已經準備就緒。
塑造出行格局的變革性轉變
行動旅遊產業正在經歷一場前所未有的變革,它正在改變傳統模式並開闢新的成長和盈利途徑。數位技術的進步、資料的民主化以及日益嚴格的城市規劃法規正在推動向綜合智慧交通解決方案的轉變,以彌合消費者需求和服務交付之間的差距。
這項轉變的關鍵驅動力是傳統交通途徑與創新數位平台的融合,實現即時預訂、無縫路線映射和動態定價。這種結合將帶來更個人化的出行體驗,以適應不同通勤者的生活方式。
同時,日益成長的都市化和環境問題促使公共和私人相關人員重新思考傳統基礎設施。新技術使公司能夠提供量身定做的運輸解決方案,同時最佳化路線並最大限度地減少碳排放。競爭格局正在發生變化,傳統服務供應商與技術創新者合作,發揮協同效應,提供一致、高效的行動體驗。
這是因為不斷變化的消費行為、法律規範和技術進步共同支撐著對移動性的全面重新定義。這場革命要求現有企業和新進業者重新思考他們的服務交付方式,並適應靈活性和回應能力至關重要的生態系統。
MaaS 市場的關鍵細分洞察
對 MaaS 市場的詳細研究揭示了有助於了解消費行為和服務需求的多個方面。關鍵細分參數之一是基於服務類型,分析包括所提供的服務頻譜。將要評估的服務包括自行車租賃、汽車租賃、公共交通整合、共乘、接駁車服務和計程車服務。具體來說,在分析汽車租賃時,會區分長期租賃和短期租賃,而短期租賃本身又分為按日租賃和按小時租賃。更複雜的是班車服務,分為固定路線和按需服務,並在可預測性和靈活性方面提供獨特的價值提案。
將焦點轉移到支付模式上,市場在付費使用制和固定費率兩種模式下進行研究。這種細分對於滿足不斷變化的消費者支付偏好和促進無摩擦金融交易至關重要。對提供者類型進行細分,區分聚合平台和獨立服務供應商,可以揭示影響客戶互動和服務擴充性的不同營運策略。
前者考慮公車、四輪車、微型交通工具和火車,而後者區分城際和城內通勤行為。特別是,推進類型細分凸顯了電動車、燃料電池汽車、混合動力汽車和內燃機替代品日益成長的重要性,所有這些都涉及不同的監管和環境標準。此外,基於考慮企業對企業、企業對消費者和P2P動態的經營模式的市場區隔將明確組織框架和商業化戰略。最後,包括企業組織和個人消費者在內的最終用戶細分——進一步分為商務旅客與企業通勤者、通勤者與遊客——為客製化服務創新和以客戶為中心的解決方案提供了見解。
綜合起來,這些細分洞察形成了相互關聯的服務維度的組合,以推動不斷發展的 MaaS 領域的策略決策。
The Mobility-as-a-Service Market was valued at USD 264.80 billion in 2023 and is projected to grow to USD 292.84 billion in 2024, with a CAGR of 11.08%, reaching USD 552.63 billion by 2030.
KEY MARKET STATISTICS | |
---|---|
Base Year [2023] | USD 264.80 billion |
Estimated Year [2024] | USD 292.84 billion |
Forecast Year [2030] | USD 552.63 billion |
CAGR (%) | 11.08% |
In today's dynamic transport ecosystem, Mobility-as-a-Service (MaaS) is reshaping how consumers and businesses access and experience mobility. The executive summary lays a foundation that captures the breadth and depth of this sector as it evolves in response to technological advances and shifting consumer expectations. It explores the drivers behind the transformation and discusses how innovative service integration is spurring a transition from traditional, siloed transportation modes to a connected, user-centric mobility platform.
This report delves into multifaceted dynamics including technological breakthroughs, regulatory changes, environmental considerations, and evolving payment models, all of which contribute to creating a more flexible and customer-driven approach. By elaborating on current trends and forecasting future developments, this summary sets the stage for a deeper understanding of the opportunities and challenges within the MaaS domain.
Drawing on extensive market data and expert analysis, the introduction offers an engaging and pragmatic overview that primes decision-makers and industry experts for the comprehensive insights that follow. With the global transport framework in flux, the stage is set for a paradigm shift that champions innovation, adaptability, and sustainability in mobility solutions.
Transformative Shifts Reshaping the Mobility Landscape
The mobility industry is witnessing unprecedented transformative shifts that are changing legacy models and opening new avenues for growth and profitability. Advances in digital technology, the democratization of data, and ever-tightening urban planning regulations are driving a transition to integrated, smart transportation solutions that bridge the gap between consumer needs and service delivery.
A major factor in this transformation is the convergence of traditional modes of transit with innovative digital platforms that enable real-time booking, seamless route mapping, and dynamic pricing. This combination encourages a more personalized mobility experience that is tailored to varying commuter lifestyles.
In parallel, increasing urbanization and environmental concerns have pushed both public and private stakeholders to reassess conventional infrastructure. Emerging technologies now empower companies to offer tailored transportation solutions while optimizing routes and minimizing carbon footprints. The competitive landscape is evolving with traditional service providers collaborating with tech innovators to unlock synergies and deliver consistent, efficient mobility experiences.
The changes are not isolated, as shifts in consumer behavior, regulatory frameworks, and technological progress collectively underpin a holistic redefinition of mobility. This revolution invites established players and new entrants alike to rethink their service offerings and adapt to an ecosystem where flexibility and responsiveness are paramount.
Key Segmentation Insights of the MaaS Market
A granular examination of the MaaS market reveals diverse dimensions that are instrumental in understanding consumer behavior and service demand. One of the crucial segmentation parameters is based on service type, where the analysis encompasses a spectrum of offerings. The market is evaluated across bike rental, car rental, public transit integration, ride-sharing, shuttle services, and taxi services. In particular, car rental analysis distinguishes between long-term and short-term rentals, while short-term rentals themselves are segmented into daily and hourly rentals. Further intricacy is seen in shuttle services, which are dissected into fixed routes and on-demand services, presenting unique value propositions in terms of predictability and flexibility.
When the focus shifts to the payment model, the market is studied under the lens of pay-as-you-go versus subscription-based approaches. This segmentation is pivotal in addressing evolving consumer payment preferences and fostering frictionless financial transactions. The provider type segmentation, which differentiates between aggregator platforms and independent service providers, sheds light on various operational strategies that affect customer interaction and service scalability.
Additional layers in segmentation involve vehicle type and commuting pattern; the former examines buses, four-wheelers, micro-mobility options, and trains while the latter distinguishes between inter-city and intra-city commuting behaviors. Notably, propulsion type segmentation highlights the growing relevance of electric vehicles, fuel cell vehicles, hybrid vehicles, and internal combustion engine alternatives, all responding to diverse regulatory and environmental standards. Furthermore, market segmentation based on business model, which considers business-to-business, business-to-consumer, and peer-to-peer dynamics, provides clarity on organizational frameworks and monetization strategies. Lastly, end-user segmentation, involving business organizations and individual consumers-which are further categorized into business travel and corporate commutes as well as commuters and tourists-offers insights into tailored service innovations and customer-centric solutions.
Collectively, these segmentation insights create a mosaic of interrelated service dimensions that drive strategic decision-making in the evolving MaaS landscape.
Based on Service Type, market is studied across Bike Rental, Car Rental, Public Transit Integration, Ride-Sharing, Shuttle Services, and Taxi Services. The Car Rental is further studied across Long-Term Rentals and Short-Term Rentals. The Short-Term Rentals is further studied across Daily Rentals and Hourly Rentals. The Shuttle Services is further studied across Fixed Routes and On-Demand Services.
Based on Payment Model, market is studied across Pay-as-you-go and Subscription-Based.
Based on Provider Type, market is studied across Aggregator Platforms and Independent Service Providers.
Based on Vehicle type, market is studied across Buses, Four-Wheelers, Micro-Mobility, and Trains.
Based on Commuting Pattern, market is studied across Inter-city and Intra-city.
Based on Propulsion Type, market is studied across Electric Vehicles, Fuel Cell Vehicles, Hybrid Vehicles, and Internal Combustion Engine.
Based on Business Model, market is studied across Business-To-Business, Business-To-Consumer, and Peer-To-Peer.
Based on End User, market is studied across Business Organizations, Individual Consumers, and Public Sector. The Business Organizations is further studied across Business Travel and Corporate Commutes. The Individual Consumers is further studied across Commuters and Tourists.
Key Insights on Global Regional Trends
An in-depth regional analysis illustrates nuanced patterns that impact the MaaS ecosystem across various global territories. Across the Americas, issues related to widespread urbanization, consumer digitalization, and infrastructure renewal are driving innovative service adaptations. In the region designated as Europe, Middle East, and Africa, diverse regulatory environments and varying degrees of technological adoption play a significant role in shaping market dynamics. The European region continues to lead in green mobility and sustainable transport solutions, while the Middle East and Africa are rapidly investing in digital transformation to catch up with global mobility trends.
In Asia-Pacific, the MaaS market is marked by a robust interplay of technology, population density, and government initiatives aimed at enhancing urban connectivity and reducing congestion. The region's forward-thinking policy frameworks and rapid urbanization trends create an environment in which integrated mobility solutions are not just desirable but urgently needed.
Each region presents a distinct set of challenges and opportunities, necessitating tailored strategies that cater to local consumer preferences, regulatory requirements, and infrastructural readiness. These regional insights are critical, as they underscore the need for multi-dimensional approaches when crafting globally competitive mobility solutions that can seamlessly integrate regional variances in market maturity, consumer behavior, and technological infrastructure.
Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.
Leading Companies Pioneering MaaS Innovations
The landscape of the MaaS market is significantly influenced by a host of industry-leading companies that are driving both technological innovation and market penetration. Notable players such as ANI Technologies Private Limited, Beep, Inc., and Bird Rides, Inc. are at the forefront of transforming mobility with state-of-the-art solutions and robust service networks. Emerging entities including Bolt Technology OU and Bridj Technology Pty Ltd. are reshaping the sector by integrating smart mobility options with responsive customer engagement strategies.
Entities like Cabify Espana, S.L. and Comuto SA have carved out substantial market presence by optimizing route efficiency and enhancing user experiences, while established corporations such as Cubic Corporation and Daihatsu Motor Co., Ltd. by Toyota Motors continue to invest heavily in sustainable innovation. Global giants like Daimler AG, Flix SE, FOD Mobility Group, and Free2move by Stellantis are connecting traditional modalities with digital platforms to offer comprehensive mobility solutions.
The market is further enriched by technology enablers such as GATEWAY DIGITAL and Grab Holdings Limited, which are redefining aggregation and data-driven transportation frameworks. Collaborative platforms including inDrive by SUOL INNOVATIONS LTD and Intellias LLC contribute to real-time solutions and service scalability. In tandem, companies like Lyft, Inc., Marsh LLC, and MOOVEL NORTH AMERICA, LLC by Strategic Mapping Inc. continue to refine transportation paradigms, ensuring that MaaS solutions are accessible, reliable, and efficient.
Other key influencers such as MVIN Carco 1 Private Limited, QPo Cabs by Unovay Technologies Private Limited, and Ridecell, Inc. are complementing this ecosystem by offering flexible and responsive services. Long-established entities such as Siemens AG and SkedGo Pty Limited further support industry development through technological excellence, while SWARCO AG, Trafi Ltd., TRANSDEV Group, Uber Technologies, Inc., Via Transportation, Inc., Volkswagen AG, Yulu Bikes Pvt. Ltd. by Bajaj Auto, Zipcar, Inc. by Avis Budget Group, and Zoomcar Holdings Inc. underscore the breadth and diversity of strategic initiatives contributing to the dynamic and competitive MaaS marketplace.
The report delves into recent significant developments in the Mobility-as-a-Service Market, highlighting leading vendors and their innovative profiles. These include ANI Technologies Private Limited, Beep, Inc., Bird Rides, Inc., Bolt Technology OU, Bridj Technology Pty Ltd., Cabify Espana, S.L., Comuto SA, Cubic Corporation, Daihatsu Motor Co., Ltd. by Toyota Motors, Daimler AG, Flix SE, FOD Mobility Group, Free2move by Stellantis, GATEWAY DIGITAL, Grab Holdings Limited, inDrive by SUOL INNOVATIONS LTD, Intellias LLC, Lyft, Inc., Marsh LLC, MOOVEL NORTH AMERICA, LLC by Strategic Mapping Inc., MVIN Carco 1 Private Limited, QPo Cabs by Unovay Technologies Private Limited, Ridecell, Inc., Siemens AG, SkedGo Pty Limited, SWARCO AG, Trafi Ltd., TRANSDEV Group, Uber Technologies, Inc., Via Transportation, Inc., Volkswagen AG, Yulu Bikes Pvt. Ltd. by Bajaj Auto, Zipcar, Inc. by Avis Budget Group, and Zoomcar Holdings Inc. Actionable Recommendations for Industry Leaders
Industry leaders must embrace a forward-looking approach by prioritizing innovation, customer-centric strategies, and operational efficiency in their MaaS initiatives. It is essential for organizations to invest in technological upgrades that leverage data analytics and artificial intelligence to predict consumer demand and optimize service routes. By harnessing these advanced tools, companies can offer highly personalized experiences that cater to evolving travel preferences.
Collaboration is another key tenet. Strategic partnerships with technology providers, local governments, and other mobility solutions enable the sharing of insights and resources, fostering an ecosystem where collaborative synergies can drive improved service delivery. Leaders are encouraged to continuously monitor regulatory changes and adapt quickly to shifts in policy and market demands.
Additionally, diversification of service portfolios to include varying payment models and provider types ensures resilience against market volatility. Embracing sustainability by integrating eco-friendly propulsion methods and vehicle types will not only enhance brand reputation but also align with long-term environmental goals. It is imperative to balance short-term operational efficiencies with long-term strategic investments that ensure market relevance and competitive advantage.
By establishing clear action plans based on data-driven insights, companies can realize growth, improve customer engagement, and set industry benchmarks that drive overall excellence in the MaaS sector.
Conclusion: Embracing the Future of Mobility-as-a-Service
The evolving landscape of Mobility-as-a-Service presents a compelling case for innovation and strategic investment. This executive summary has navigated the complexities of market segmentation, regional trends, and competitive dynamics to provide a structured overview of the sector's vast potential. As the industry moves toward integration of sustainable practices and digital transformation, organizations that adapt quickly will be best positioned to capitalize on emerging opportunities.
The synthesis of advanced technologies with consumer-centric services underlines the importance of agility and foresight. Overall, the insights discussed serve as a reminder that a well-structured, data-driven approach attracts both investor confidence and market share. Industry stakeholders must harness these trends to drive transformation, ensuring that their offerings remain relevant and competitive in a rapidly changing environment.