日本益生菌市場 - 增長、趨勢、COVID-19 的影響、預測 (2023-2028)

在預測期內（2023 年至 2028 年），日本益生菌市場預計將以 8.6% 的複合年增長率增長。

益生菌市場受到積極影響主要是由於益生菌在免疫健康系統中的重要作用。 在 COVID-19 疫情下，益生菌產品在日本也賣得很好。 據Yakult Honsha稱，2020年3月Yakult品牌益生菌產品銷售額同比增長11.5%，4月同比增長10.3%。 Probi 和 Danone SA 在 COVID-19 混亂中也推動了益生菌市場的增長。

日本消費者是益生菌銷售的強大推動力，在亞太地區佔據主要市場份額，部分原因是益生菌產品的長期消費者數量相對較多。. 日本法規將益生菌產品分為一個獨特的類別，稱為特定健康用途食品 (FOSHU)。

日本加強對標籤的監管要求正在簡化市場增長。 例如，益生菌產品禁止標註功效，安全性證明是必不可少的要求。

日本益生菌市場趨勢

國內益生菌消費率高

根據日本傳統，益生菌原料和最終產品的開發以科學證據為基礎，並得到日本人民已證實的健康要求的支持。 日本消費者對定期補充腸道菌群的意識很強，認為益生菌是最好的解決方案，進一步推動了國內益生菌市場。 益生菌酸奶和飲料隨處可見，是忙碌的日本上班族理想的健康零食。 日本是全球益生菌市場收入的領先者之一，尤其是在亞太地區。

引領市場的營養補充劑

在日本，隨著老年人口的增加，營養補充劑、功能性食品以及食品和飲料正在推動市場並實現顯著增長。 此外，乳糖不耐症和炎症性腸病的預防和治療是益生菌提供的一些好處，健康意識的提高和益生菌膳食補充劑的普及可能是未來有望進一步推動市場增長的因素。 隨著需求的增長，製造商將重點放在產品開發上，以抓住需求並在市場上獲得競爭優勢。 比如2019年麒麟飲料推出了iMUSE Water，裡面含有自研的益生菌乳酸乳球菌菌株血漿。 已發現血漿乳桿菌參與免疫，在登革熱病毒感染控制和抗衰老作用方面具有巨大潛力。

其他好處

• Excel 格式的市場預測 (ME) 表
• 3 個月的分析師支持

內容

第一章介紹

• 研究假設和市場定義
• 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

• 市場驅動力
• 市場製約因素
• 波特的五力分析
  • 新進入者的威脅
  • 買方/消費者議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係

第 5 章市場細分

• 按產品類型
  • 功能性食品、食品和飲料
  • 膳食補充劑
  • 動物飼料
• 按分銷渠道
  • 超市/大賣場
  • 藥房/保健食品店
  • 便利店
  • 其他

第六章競爭格局

• 最活躍的公司
• 最常採用的策略
• 市場份額分析
• 公司簡介
  • Yakult Honsha Co. Ltd
  • Moringa Milk
  • Groupe Danone
  • Nissin Food Products Co., Ltd.
  • Meiji Co.
  • BioGaia
  • Nestle SA
  • General Mills
  • Glac Biotech
  • Asahi Holdings

第七章市場機會與未來趨勢

第 8 章 COVID-19 對市場的影響

The Japanese probiotics market is forecasted to grow at a CAGR of 8.6% during the forecast period (2023 - 2028).

The probiotics market is experiencing a positive impact mainly due to the key role of probiotics in the immune health system. Probiotic products have been selling well in Japan under the COVID-19 outbreak. According to Yakult Honsha, year-on-year sales of Yakult branded probiotic products increased by 11.5% in March and 10.3% in April 2020. Also, Probi and Danone SA shoot for growth in probiotic markets amid COVID-19 disruptions.

Japanese Consumers are strongly driving the sales of probiotics in the country and thus holding a major market share in the Asia Pacific Region, benefitted by a relatively high density of long-time consumers of probiotic products. As per Japanese regulations, these probiotic products are in a distinct category, Foods for Specific Health Uses (FOSHU).

The enhanced regulatory claims for labeling in Japan are streamlining the market growth. For Instance, efficacy claims of probiotic products are prohibited on the labeling, and if to make claims about efficacy, one must obtain special permission from the Ministry of Health and Welfare (MHLW) for the product to be considered FOSHU, for which substantiation of efficacy and safety is a mandatory requirement.

Japan Probiotics Market Trends

High Consumption Rate of Probiotics in the Country

According to the Japanese tradition, the development of probiotic ingredients and finished products is based on scientific proof and supported by demonstrated Japanese health requirements. Japanese consumers have been very conscious of replenishing the bacterial flora in their gut regularly and perceive probiotic bacteria as the best solution, further driving the probiotics market in the country. Probiotic yogurts and beverages are widely available and are ideal healthy snacks for busy Japanese workers. Japan is one of the leaders in the probiotics market in terms of revenue across the globe, especially in the Asia Pacific region.

Dietary Supplements driving the market

The market has witnessed significant growth, owing to the rise in the prevalence of the geriatric population, driving the sales of dietary supplements, followed by functional foods and beverages in the country. Furthermore, prevention and cure of lactose intolerance and inflammatory bowel disease are some of the benefits offered by probiotics, with rising health-consciousness levels and wider access to probiotic dietary supplements expected to further drive the market growth in the future. ​Due to the growing demand, manufacturers focus on developing products to capture the demand and achieve a competitive advantage in the market. For instance,​ In 2019, Kirin Beverage Co. launched iMUSE Water (Mizu), containing its proprietary probiotic Lactococcus lactis strain Plasma. The Plasma Lactobacillus was found to play a role in immunity and has a huge opportunity for its potential use in fighting dengue virus infection and its anti-aging effects. ​

Japan Probiotics Market Competitor Analysis

The probiotic industry in Japan is competitive due to the presence of both local and major players such as Yakult Honsha, Meiji, and Morinaga, which have been continuously seeking to expand their presence. Danone holds a 20% interest in Yakult's equity, one of the leading brands for probiotics in Japan and Asia. This partnership has increased both companies' market share.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Drivers
• 4.2 Market Restraints
• 4.3 Porter's Five Forces Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Product Type
  • 5.1.1 Functional Food and Beverage
  • 5.1.2 Dietary Supplement
  • 5.1.3 Animal Feed
• 5.2 By Distribution Channel
  • 5.2.1 Supermarkets/ Hypermarkets
  • 5.2.2 Pharmacies/Health Stores
  • 5.2.3 Convenience Stores
  • 5.2.4 Others

6 COMPETITIVE LANDSCAPE

• 6.1 Most Active Companies
• 6.2 Most Adopted Strategies
• 6.3 Market Share Analysis
• 6.4 Company Profiles
  • 6.4.1 Yakult Honsha Co. Ltd
  • 6.4.2 Moringa Milk
  • 6.4.3 Groupe Danone
  • 6.4.4 Nissin Food Products Co., Ltd.
  • 6.4.5 Meiji Co.
  • 6.4.6 BioGaia
  • 6.4.7 Nestle SA
  • 6.4.8 General Mills
  • 6.4.9 Glac Biotech
  • 6.4.10 Asahi Holdings

7 MARKET OPPORTUNITIES AND FUTURE TRENDS

8 IMPACT OF COVID-19 ON THE MARKET