初級包裝標籤市場 - 增長、趨勢、COVID-19 影響和預測2023-2028

在預測期內，全球初級包裝標籤市場的複合年增長率預計為 6.8%。

包裝食品和飲料需求的激增正在推動初級包裝標籤市場的增長。

主要亮點

• 食品和飲料終端用戶對消費品產品的需求不斷增長，以及消費者對產品真實性等問題的意識不斷增強，這推動了市場對初級標籤的需求。 越來越注重美容的人群、新興國家可支配收入的增加、抗衰老產品需求的增長以及男士美容市場的增長都是推動化妝品需求的因素。 因此，化妝品應用對初級包裝標籤的需求正在增加。
• 此外，製藥行業的發展和在不同行業的廣泛應用是壓敏標籤等初級包裝標籤的主要驅動因素之一。 壓敏標籤的最新創新和對它們不斷增長的需求預計將在預測期內推動市場增長。 然而，嚴格的政府法規正在抑制市場增長。 成本效益比也是小型製造商關注的問題，因為製造商的初始成本對於小批量生產而言更高。
• 初級包裝標籤廣泛用於預包裝食品、洗浴用品、消毒劑和清潔產品等產品，這些產品因 COVID-19 爆發而需求顯著增加。 另一方面，供應鏈限制阻礙了標籤製造商的生產活動。 此外，傳達食品、衛生和藥品等信息的標籤對於產品來說是必不可少的，大流行為製造商提供了機會。 此外，俄烏戰爭正在影響整個包裝生態系統。

初級包裝標籤的市場趨勢

飲料需求增加

• 在飲料行業，對初級包裝標籤的需求不斷增加。 這是因為製造商一直在尋找新的方式來展示他們的產品並為他們的品牌建立新的身份。 由於這種需求，不斷開發和擴展新的標籤技術。 此外，國家監管機構制定的嚴格標籤規範和法規（尤其是酒精飲料）進一步推動了市場增長。
• 隨著對酒精飲料的需求不斷增加，標籤的需求變得極其重要。 根據美國葡萄酒協會的數據，2021 年美國葡萄酒零售總值將達到約 784 億美元，比 2020 年增長 17.3%。
• 壓敏標籤在飲料標籤中發揮著重要作用，因為標籤必須在各種環境中粘附在容器上。 因此，隨著越來越多的奢侈品改用壓敏標籤而不是紙質剪切粘貼標籤，即使是瓶裝水也可能繼續推動飲料應用的主要標籤市場。
• 此外，市場上的供應商正在投資擴大產能，以滿足對初級包裝標籤不斷增長的需求。 例如，2022 年 5 月，標籤和包裝材料供應商艾利丹尼森公司投資超過 6000 萬歐元（6320 萬美元）用於擴大歐洲產能和提高工廠效率。 此次擴張將使公司能夠滿足該地區對標籤和包裝材料的需求。

亞太地區增長最快

• 在製造業快速增長的推動下，中國和印度是亞太地區最大的經濟體。 中國是世界上增長最快的經濟體之一，由於該地區不斷增長的人口、生活水平和消費者人均收入，幾乎所有的終端用戶行業都在增長。
• 不斷增長的飲料消費量是推動飲料製造商對初級包裝標籤需求的最重要因素之一。 據美國農業部對外農業服務局稱，到 2022 年，印度有機飲料的消費價值將達到 9200 萬美元。 這比前一年有所增加，當時的支出為 8100 萬美元。
• 此外，根據中國國家統計局的數據，2021 年中國社會消費品零售總額將達到 44.1 萬億元人民幣（6.2 萬億美元），同比增長 12.5%。 COVID-19 疫情使 2020 年銷售額降至 39.2 萬億元人民幣（5.5 萬億美元）。 未來市場可能會復蘇。 預計這種消費趨勢將在預測期內推動市場增長。
• 此外，該地區的製藥和醫療保健行業是世界上最重要的市場之一，這主要是由於大型製藥公司的存在和人口老齡化。 該地區對藥品包裝的需求很高。 政府舉措和患者安全標準正在增加對優質包裝的需求。 預計這將推動市場對初級包裝標籤的需求。

初級包裝標籤市場競爭者分析

初級包裝標籤市場是一個分散的市場，參與者眾多。 隨著食品、飲料和製藥行業需求的增加，領先的供應商專注於推出、收購和擴展創新產品。 少數供應商還進行聯盟和聯合研究，共同開發創新產品並增加其市場佔有率。

• 2022 年 9 月:標籤製造商 UPM Raflatac 與工業標籤和識別解決方案提供商 Logopak 合作，為客戶提供印刷和應用標籤方面的第一個強大的無底紙解決方案。
• 2022 年 7 月:CCL Label 推出新一代 EcoStream 壓敏標籤，該標籤由漂浮的低密度聚烯烴材料製成，可在回收過程中輕鬆與重 PET 薄片分離。 結果是乾淨的 PET 薄片可以作為閉環的一部分回收到新瓶子中。

其他好處

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第一章介紹

• 研究假設和市場定義
• 調查範圍

第二章研究方法論

第 3 章執行摘要

第 4 章市場洞察

• 市場概覽
• 行業供應鏈/價值鏈分析
• 產業吸引力 - 波特五力分析
  • 新進入者的威脅
  • 買方/消費者議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係
• 評估 COVID-19 的市場影響

第 5 章市場動態

• 市場驅動因素
  • 越來越關注新興經濟體的製造業
  • 食品和飲料行業不斷擴大的需求
• 市場製約因素
  • 政府法規和標準的變化

第 6 章市場細分

• 按申請方法
  • 壓敏標籤
  • 熱縮/拉伸套管標籤
  • 不干膠塗層標籤
  • 模內標籤
  • 其他標籤
• 按最終用戶行業
  • 食物
  • 飲料
  • 醫藥
  • 個人護理
  • 其他最終用戶行業
• 區域信息
  • 北美
  • 歐洲
  • 亞太地區
  • 拉丁美洲
  • 中東和非洲

第七章競爭格局

• 公司簡介
  • CCL Industries Inc.
  • Avery Dennison Corporation
  • Fuji Seal International Inc.
  • Huhtamaki Oyj
  • Amcor Plc
  • Resource Label Group
  • HERMA GmbH
  • R.R. Donnelley & Sons Company
  • Multi-Color Corporation
  • Consolidated Label Co.

第八章投資分析

第九章市場潛力

The Global Primary Packaging Labels Market is expected to register a CAGR of 6.8% over the forecast period. The rapid surge in demand for packaged food and beverage products is attributed to the growth of the primary packaging labels market.

Key Highlights

• Rising demand for consumer goods products and increased consumer awareness of product authenticity and other factors in the food and beverage end-user category is aiding the demand for primary labels in the market. The growing beauty-conscious population, increasing disposable incomes in emerging economies, the growing demand for anti-aging products, and growth in the male grooming market are the factors leading to the demand for cosmetics. This, in turn, increases the demand for primary packaging labels for cosmetic applications.
• Moreover, growth in the pharmaceutical industry, coupled with its extensive application in diverse industries, is one of the key drivers for primary packaging labels such as pressure-sensitive labels. The latest innovations in pressure labels and their rising demand are expected to fuel market growth during the forecast period. However, strict government regulations are restraining the growth of the market. Also, the initial cost for manufacturers is more if manufactured in small quantities; hence the cost-to-profit ratio is a concern for small manufacturers.
• Primary packaging labels are used extensively in products including packaged food, toiletries, sanitizers, and cleaning supplies, which have seen a major increase in demand as a result of the COVID -19 pandemic. On the other hand, supply chain restrictions hampered the production activities of label manufacturers. Moreover, the pandemic provided opportunities for manufacturers as labels are an essential part of products that convey information about food, hygiene, and pharmaceutical products. Further, the Russia-Ukraine war has an impact on the overall packaging ecosystem.

Primary Packaging Labels Market Trends

Growing Demand for Beverages

• The beverage industry is witnessing an increasing demand for primary packaging labels as manufacturers continually look for new ways to present their products and create new identities for their brands. This demand forces new labeling technologies to develop and expand continuously. In addition, stringent norms and regulations set by the regulatory authority of the countries for labeling, especially alcoholic beverages, further support market growth.
• With the growing alcoholic beverages demand, the need for labeling is becoming crucial. According to the Wine Institute of the United States, in 2021, the total retail value of wine sales in the United States amounted to about USD 78.4 billion, an increase of 17.3% compared to 2020.
• Pressure-sensitive labels play a crucial role in beverage labeling, as it is essential for the labels to adhere to the container in various environments. Thus, it may continue to drive the market for primary labels for beverage applications as more high-end products, even bottled water, are switching to pressure-sensitive labels instead of paper cut-and-stack labels.
• Moreover, the vendors in the market are investing in capacity expansion to cater to the increased demand for primary packaging labels. For instance, in May 2022, Avery Dennison Corporation, a labeling and packaging materials provider, invetsed more than Euro 60 million (USD 63.2 million) to expand its manufacturing capacity and enhance factory efficiency in Europe. This expansion will help the company to meet the demand for its label and packaging materials in the region.

Asia-Pacific to Witness Fastest Growth

• China and India are among the largest economies in the Asia-Pacific region, supported by the rapid growth of manufacturing industries. China is one of the fastest-growing economies globally, and almost all the end-user industries have been growing due to the rising population, living standards, and per capita income of consumers in the region.
• The increasing consumption of beverages is one of the foremost factors boosting beverage manufacturers' demand for primary packaging labels. According to USDA Foreign Agricultural Service, in 2022, the consumption value of organic beverages across India is valued at USD 92 million. This is an increase compared to the previous year when the consumption value was USD 81 million.
• Additionally, according to the National Bureau of Statistics of China, the total retail sales of consumer goods in China were valued at CNY 44.1 trillion (USD 6.2 trillion) in 2021, representing an increase of 12.5% compared to the previous year. Due to the COVID-19 pandemic, sales in 2020 fell to CNY 39.2 trillion (USD 5.5 trillion), a decline. The market is likely to recover in the future. This consumption trend is expected to drive market growth over the forecast period.
• Moreover, the pharmaceutical and healthcare sector of the region is one of the world's key markets, primarily driven by the presence of key pharmaceutical companies and an aging population. There is a high demand for pharmaceutical packaging in the region. Government initiatives and patient safety standards underline this demand for high-quality packaging. This is expected to drive the market's demand for primary packaging labels.

Primary Packaging Labels Market Competitor Analysis

The Primary Packaging Labels market is fragmented in nature owing to the presence of a large number of players operating in the market. Key vendors operating in the market are focusing on innovative product launches, acquisitions, and expansions due to the increasing demand from the food, beverage, and pharmaceutical sectors. Also, a few other vendors are engaging in partnerships and collaborations to co-develop innovative products and strengthen their presence in the market.

• September 2022: The label manufacturer UPM Raflatac and the industrial labeling and identification solutions provider Logopak collaborated to offer the first robust linerless solution in print and apply labeling to their customers.
• July 2022: CCL Label introduced a new generation of its EcoStream pressure-sensitive labels, made from floating, low-density polyolefin material that separates easily from heavier PET flakes during the recycling process. The company claims that this results in the yield of clean PET flakes that can be recycled into new bottles as part of a closed loop.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions and Market Definition
• 1.2 Scope of the Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET INSIGHTS

• 4.1 Market Overview
• 4.2 Industry Supply Chian/Value Chain Analysis
• 4.3 Industry Attractiveness - Porter's Five Force Analysis
  • 4.3.1 Threat of New Entrants
  • 4.3.2 Bargaining Power of Buyers/Consumers
  • 4.3.3 Bargaining Power of Suppliers
  • 4.3.4 Threat of Substitute Products
  • 4.3.5 Intensity of Competitive Rivalry
• 4.4 Assessment of COVID-19 Impact on the Market

5 MARKET DYNAMICS

• 5.1 Market Drivers
  • 5.1.1 Increased Focus on Manufacturing in Developing Economies
  • 5.1.2 Growing Demand from Food and Beverage Industry
• 5.2 Market Restraints
  • 5.2.1 Changing Government Regulations and Standards

6 MARKET SEGMENTATION

• 6.1 By Application Method
  • 6.1.1 Pressure Sensitive Labels
  • 6.1.2 Heat Shrink and Stretch Sleeve Labels
  • 6.1.3 Glue Applied Labels
  • 6.1.4 In-Mold Labels
  • 6.1.5 Other Labels
• 6.2 By End-user Industry
  • 6.2.1 Food
  • 6.2.2 Beverage
  • 6.2.3 Pharmaceutical
  • 6.2.4 Personalcare
  • 6.2.5 Other End-user Industries
• 6.3 By Geography
  • 6.3.1 North America
  • 6.3.2 Europe
  • 6.3.3 Asia-Pacific
  • 6.3.4 Latin America
  • 6.3.5 Middle East & Africa

7 COMPETITIVE LANDSCAPE

• 7.1 Company Profiles
  • 7.1.1 CCL Industries Inc.
  • 7.1.2 Avery Dennison Corporation
  • 7.1.3 Fuji Seal International Inc.
  • 7.1.4 Huhtamaki Oyj
  • 7.1.5 Amcor Plc
  • 7.1.6 Resource Label Group
  • 7.1.7 HERMA GmbH
  • 7.1.8 R.R. Donnelley & Sons Company
  • 7.1.9 Multi-Color Corporation
  • 7.1.10 Consolidated Label Co.

8 INVESTMENT ANALYSIS

9 FUTURE OF THE MARKET