精準農業軟件市場——增長、趨勢和預測 (2023-2028)

主要亮點

• 在預測期內，精準農業軟件市場預計將以 14% 的複合年增長率增長。
• 為了降低成本和提高生產力，各個領域對數字化的需求都在增加。 包括農業傳感器、農業軟件和無人機在內的精準農業市場也在走向數字化，以支持農業業務。 為了保護農民免受價格波動對其產品的影響，許多農業科技公司正在轉向無線平台，以實現對產量監測、作物健康監測、田間測繪、灌溉計劃、收穫管理等的實時決策。我們是更加努力地提出創新模式，使農業更容易。
• 人們越來越意識到精準農業在優化農業生產方面的優勢，導致精準農業市場蓬勃發展。 人口增長導致對糧食的需求不斷增加，這使得農民必須採用精密農具。 技術進步和創新是推動精準農業市場發展的關鍵因素，因為它可以幫助農民有效地利用資源以最大限度地提高產量和減少損失。 精準農業是北美最大、最成熟的市場，其次是歐洲。 這兩個地區共同佔據了全球精準農業軟件市場的主要份額。

精準農業軟件市場趨勢

農戶短缺，平均耕地面積增加

全球農業勞動力短缺問題日益嚴重。

根據世界銀行發布的數據庫，農業就業在過去十年中下降了約 18%。 在過去十年中，農民在各種農業經營中一直面臨勞動力短缺，導致越來越多地採用精準農業技術和更好地管理農業資源。

此外，自 2017 年以來，美國的平均農場規模一直在穩步增長。 另一方面，2021年農場總數較2017年減少約1.5%至2,012,050個。 正因如此，規模化養殖戶現在可以使用精準農業軟件自動了解田地周圍環境並應對波動。 因此，農場勞動力短缺和平均農場規模的增加預計將推動農民採用精準農業技術。 這在預測期內推動了整個精準農業軟件市場。

北美主導精準農業軟件市場

北美是精準農業軟件市場最重要的地區之一。 該地區的農民受過良好教育，並配備了先進的農業系統、移動應用程序、雲服務、農場管理軟件、成像服務和數據分析服務。 此外，由於越來越多地採用先進的農業設備和解決方案，如轉向、傳感器和引導系統，北美已經佔據了精準農業市場的主要份額。

該地區擁有許多重要的高科技製造商，使該國成為市場領導者。 廣域增強系統 (WAAS) 是一種基於 GNSS 的解決方案，是北美最受歡迎的技術，市場滲透率達到 66%。 北美市場在基於衛星的設備和裝置方面潛力巨大。 對實時運動技術、肥料和噴霧器控制器、機器人技術、可變灌溉、網絡和遙感技術的需求不斷增長，這主要推動了市場增長。 在美國市場，Deere & Company、Trimble, Inc.、AgJunction, Inc. 和 Raven Industries 都是知名的精準農業軟件公司。

精準農業軟件市場競爭對手分析

市場高度分散，各種中小企業和少數大型企業形成了激烈的競爭。 這是市場分化背後的主要因素之一。 市場上的主要參與者是 AGCO Corporation、IBM、John Deere、Bayer CropScience AG、Fairport Farm Software 等。 此外，這些參與者專注於不斷的研發和擴大他們的地域影響力。 新產品發布、合作夥伴關係和擴張是這些參與者採用的主要策略。

其他福利。

• Excel 格式的市場預測 (ME) 表
• 三個月的分析師支持

內容

第一章介紹

• 調查先決條件和市場定義
• 調查範圍

第二章研究方法論

第 3 章執行摘要

第四章市場動態

• 市場概覽
• 市場驅動力
• 市場製約因素
• 產業吸引力 - 波特五力分析
  • 新進入者的威脅
  • 買家的議價能力
  • 供應商的議價能力
  • 替代品的威脅
  • 競爭公司之間的敵對關係

第 5 章市場細分

• 通過申請
  • 作物管理
  • 財務管理
  • 農場庫存管理
  • 人事管理
  • 天氣跟蹤和預報
  • 其他應用
• 按類型
  • 本地或基於網絡
  • 雲類型
• 按地區
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
    • 其他北美地區
  • 歐洲
    • 德國
    • 英國
    • 法國
    • 意大利
    • 西班牙
    • 其他歐洲地區
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 澳大利亞
    • 其他亞太地區
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他南美洲
  • 非洲
    • 南非
    • 其他非洲

第六章競爭格局

• 最常採用的策略
• 市場份額分析
• 公司簡介
  • AG DNA
  • AG Junction
  • AG Leader Technology
  • AGCO Corporation
  • Agribotix
  • Bayer CropScience AG
  • Case IH Agriculture
  • ClearAg Operations
  • Conservis Corporation
  • Deere & Company
  • Fairport Farm Software
  • IBM
  • Mapshots Inc.
  • Raven Industries
  • Topcon Positioning Systems
  • Trimble Inc.

第7章 市場機會今後動向

Key Highlights

• The precision farming software market is projected to register a CAGR of 14 % during the forecast period.
• There is a need for digitization in every sector in order to cut costs and enhance productivity. The market for precision agriculture, including agriculture sensors, farming software, drones, etc., is also getting digitized to support the agricultural business. To help farmers remain protected from the impact of adverse price fluctuations of their produce, many agritech companies are coming up with innovative models for easing farming practices by focusing more on wireless platforms to enable real-time decision-making with respect to yield monitoring, crop health monitoring, field mapping, irrigation scheduling, harvesting management, etc.
• Increasing awareness about the benefits of precision agriculture in optimizing agricultural production has resulted in a great boom in the precision agriculture market. With the growing food demand, owing to the ever-increasing population, adopting precision agriculture tools is inevitable for farmers. The advancements and innovations in technology are the major factors driving the precision agriculture market, since they help farmers maximize their yield and minimize losses with efficient use of resources. North America is the largest and most mature market for precision agriculture, followed by Europe. Together, these two regions constitute a major share of the precision agriculture software market globally.

Precision Farming Software Market Trends

Farm Labor Shortage and Rise in Average Farm Size

The world has been witnessing an acute shortage of farm laborers. As per the database published by the World Bank, there has been an approximately 18% decline in employment in agriculture over the last decade. For the past ten years, farmers have faced a consistent labor shortage for various farm operations, which has led to an increased adoption rate of precision farming technologies, ensuring better farm resource management.

Furthermore, the average farm size in the United States has constantly been increasing since 2017. At the same time, the total number of farms declined by approximately 1.5% to 2,012,050 in 2021 as compared to 2017. The large-holding farmers have, therefore, grown well-positioned to use precision farming software to automatically identify field surroundings and respond to variations. As a result, the shortage of farm labor and rising average farm size are expected to drive the adoption rate of precision farming technologies among farmers. This boosts the overall precision farming software market during the forecast period.

North America to Dominate the Precision Farming Software Market

North America is one of the most important regions in terms of the precision farming software market. The farmers in the region are well-educated and increasingly adopting advanced farming systems, mobile applications, cloud services, farm management software, imagery services, and data analytics services. Furthermore, North America has received the major share of the precision agriculture market due to the increasing adoption of high-level agricultural equipment and solutions, such as steering, sensors, and guidance systems.

The country leads the market in this region due to the presence of many critical manufacturers of high technologies. Wide Area Augmentation System (WAAS), a GNSS-based solution, is the most popular technology in North America and has achieved 66% market penetration. The North American market has a high potential for satellite-based devices and equipment. The increasing demand for real-time kinetic technology, fertilizer and sprayer controllers, robotics, variable rate irrigation, networks, and remote sensing technologies primarily accelerates market growth. Deere & Company, Trimble, Inc., AgJunction, Inc., and Raven Industries are some precision agriculture software-based companies in the US market.

Precision Farming Software Market Competitor Analysis

The market is highly fragmented, with various small and medium-sized companies and a few big players, resulting in stiff competition. This is one of the major factors for the fragmented nature of the market. The major players in the market include AGCO Corporation, IBM, John Deere, Bayer CropScience AG, and Fairport Farm Software. Furthermore, these players are focusing on constant R&D and expanding their geographical presence. New product launches, partnerships, and expansions are the major strategies adopted by these players.

Additional Benefits:

• The market estimate (ME) sheet in Excel format
• 3 months of analyst support

TABLE OF CONTENTS

1 INTRODUCTION

• 1.1 Study Assumptions & Market Definition
• 1.2 Scope Of The Study

2 RESEARCH METHODOLOGY

3 EXECUTIVE SUMMARY

4 MARKET DYNAMICS

• 4.1 Market Overview
• 4.2 Market Drivers
• 4.3 Market Restraints
• 4.4 Industry Attractiveness - Porter's Five Forces Analysis
  • 4.4.1 Threat of New Entrants
  • 4.4.2 Bargaining Power of Buyers
  • 4.4.3 Bargaining Power of Suppliers
  • 4.4.4 Threat of Substitute Products
  • 4.4.5 Intensity of Competitive Rivalry

5 MARKET SEGMENTATION

• 5.1 By Application
  • 5.1.1 Crop Management
  • 5.1.2 Financial Management
  • 5.1.3 Farm Inventory Management
  • 5.1.4 Personnel Management
  • 5.1.5 Weather Tracking and Forecasting
  • 5.1.6 Other Applications
• 5.2 By Type
  • 5.2.1 Local or Web-based
  • 5.2.2 Cloud-based
• 5.3 By Geography
  • 5.3.1 North America
    • 5.3.1.1 United States
    • 5.3.1.2 Canada
    • 5.3.1.3 Mexico
    • 5.3.1.4 Rest of North America
  • 5.3.2 Europe
    • 5.3.2.1 Germany
    • 5.3.2.2 United Kingdom
    • 5.3.2.3 France
    • 5.3.2.4 Italy
    • 5.3.2.5 Spain
    • 5.3.2.6 Rest of Europe
  • 5.3.3 Asia-Pacific
    • 5.3.3.1 China
    • 5.3.3.2 Japan
    • 5.3.3.3 India
    • 5.3.3.4 Australia
    • 5.3.3.5 Rest of Asia-Pacific
  • 5.3.4 South America
    • 5.3.4.1 Brazil
    • 5.3.4.2 Argentina
    • 5.3.4.3 Rest of South America
  • 5.3.5 Africa
    • 5.3.5.1 South Africa
    • 5.3.5.2 Rest of Africa

6 COMPETITIVE LANDSCAPE

• 6.1 Most Adopted Strategies
• 6.2 Market Share Analysis
• 6.3 Company Profiles
  • 6.3.1 AG DNA
  • 6.3.2 AG Junction
  • 6.3.3 AG Leader Technology
  • 6.3.4 AGCO Corporation
  • 6.3.5 Agribotix
  • 6.3.6 Bayer CropScience AG
  • 6.3.7 Case IH Agriculture
  • 6.3.8 ClearAg Operations
  • 6.3.9 Conservis Corporation
  • 6.3.10 Deere & Company
  • 6.3.11 Fairport Farm Software
  • 6.3.12 IBM
  • 6.3.13 Mapshots Inc.
  • 6.3.14 Raven Industries
  • 6.3.15 Topcon Positioning Systems
  • 6.3.16 Trimble Inc.

7 MARKET OPPORTUNITIES AND FUTURE TRENDS