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市場調查報告書
商品編碼
1334019
語言學習市場:按年齡組、按語言(英語、普通話、西班牙語、法語、德語、意大利語、日語)、按最終用戶( B2C、B2B),按地區到2030全球預測Language Learning Market by Age Group (<18 years, 18-20 years, 21-30 years, 31-40 years, >40 years), Language (English, Mandarin, Spanish, French, German, Italian, Japanese), End User (B2C, B2B), and Geography - Global Forecast to 2030 |
預計到 2030 年,全球語言學習市場將達到 1205 億美元,2023-2030 年預測期間複合年增長率為 10.5%。
語言學習市場的增長是由全球化和跨境交流需求不斷增長、語言學習應用程序的最低平台定價以及人工智能 (AI) 在電子學習中的日益採用所推動的。 然而,一些國家不願接受英語作為主要交流語言可能會限制市場的增長。 此外,跨國公司對多語言員工的日益青睞以及對初創企業和小型語言教育公司的投資增加預計將為語言學習市場提供顯著的增長機會。 然而,缺乏訓練有素的語言教學專業人員可能會阻礙這個市場的增長。 此外,跨國教育(TNE)、靈活的費用結構以及通過社交機器人增強語言教學是該市場的顯著趨勢。
(注:將發布前 5 名公司的 SWOT 分析)
The research report titled, "Language Learning Market by Age Group (<18 years, 18-20 years, 21-30 years, 31-40 years, >40 years), Language (English, Mandarin, Spanish, French, German, Italian, Japanese), End User (B2C, B2B), and Geography-Global Forecast to 2030", provides an in-depth analysis of language learning market across five major geographies and emphasizes on the current market trends, market sizes, market shares, recent developments, and forecasts till 2030.
The global language learning market is projected to reach $120.5 billion by 2030, at a CAGR of 10.5% during the forecast period of 2023-2030.
The growth of the language learning market is driven by globalization and the growing need for cross-border communication, minimal platform price of language learning applications, and increasing adoption of artificial intelligence (AI) in E-learning. However, the reluctance to accept English as a primary language for communication in some countries may restrain the growth of this market. Furthermore, the growing preferences for multilingual employees by multinational companies and increasing investments in start-ups and small companies teaching languages are expected to offer significant growth opportunities for the language learning market. However, the lack of trained professionals to teach language may hinder this market's growth. Additionally, transnational education (TNE), flexible pricing structure, and enhancing language education through social robots are prominent trends in this market.
Based on age group, the global language learning market is segmented into <18 years, 18-20 years, 21-30 years, 31-40 years, and >40 years. In 2023, the <18 years segment is expected to account for the largest share of the global language learning market. The large market share of this segment is attributed to the rising preference for interactive and engaging learning experiences, increasing demand for language skills to work and collaborate across borders, expanding higher education opportunities, and increasing need for immersive and practical language practice. However, the 18-20 years segment is projected to grow at the highest CAGR over the forecast period. The growth of this segment is attributed to the growing need to enhance employability and competitiveness in job opportunities, the need for a deeper engagement with diverse cultures, history, and arts, and the growing need for study abroad enrichment.
Based on language, the global language learning market is segmented into English, French, Spanish, Mandarin, German, Italian, Arabic, Japanese, Korean, and other languages. In 2023, the English language segment is expected to account for the largest share of the global language learning market. The large market share of this segment is attributed to the rising demand for English language learning programs, rising globalization & urbanization, the growing number of English language learners worldwide, the growing popularity of English language proficiency tests, and increasing emphasis on English language learning in schools and educational institutions. However, the Mandarin language segment is projected to record the highest CAGR over the forecast period. The growth of this segment is attributed to the growing Chinese economy and trade relations. There has been a dramatic increase in students learning Mandarin worldwide, which amounted to an estimated 100 million in 2020 compared to 40 million in 2019. Moreover, with the rapidly changing global trade and economic scenario, Mandarin is becoming strategically important internationally.
Based on end user, the global language learning market is segmented into B2C and B2B. In 2023, the B2B segment is expected to account for the larger share of the global language learning market. The large market share of this segment is attributed to the growing demand for language training platforms for individual learners, rising demand for language certification and exams, and increasing availability of user-friendly language learning apps, online courses, and interactive platforms. However, the B2C segment is projected to record the highest CAGR over the forecast period. The growth of this segment is driven by the increasing need for Industry-specific language skills to communicate effectively with international clients, partners, and markets; the growing need to enhance business communication; and the rising demand for language training for various organizations such as government, education, and private sectors.
Based on geography, the global language learning market is segmented into North America, Europe, Asia-Pacific, Latin America, and the Middle East & Africa. In 2023, Asia-Pacific is expected to account for the largest share of the global language learning market. The growth of this market is attributed to the influx of multinational companies, government initiatives to strengthen national education networks, growing government focus on the education sector, rapidly developing economies, and increasing disposable incomes leading to increased Internet penetration.
The key players operating in the global language learning market are Cambridge University Press (U.K.), New Oriental Education & Technology Group Inc. (China), Houghton Mifflin Harcourt Company (U.S.), McGraw-Hill Education, Inc. (U.S.), Duolingo Inc. (U.S.), Berlitz Corporation (U.S.), Busuu Online S.L. (Spain), Babble GMBH (Germany), Linguistica 360, Inc. (U.S.), Mondly (Romania), ELSA Corp. (U.S.), FluentU (China), Memrise Inc. (U.K.), Mango Languages (U.S.), Rosetta Stone Ltd. (U.S.), Inlingua International Ltd. (Switzerland), Sanako Corporation (Finland), Transparent Language, Inc. (U.S.), and Open Education LLC (U.S.).
Language Learning Market Assessment-by Age Group
Language Learning Market Assessment-by Language
Language Learning Market Assessment-by End User
Language Learning Market Assessment-by Geography
(Note: SWOT Analysis of the Top 5 Companies Will Be Provided)