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1791147

電子煙市場報告：至2031年的趨勢、預測與競爭分析

E-Cigs Market Report: Trends, Forecast and Competitive Analysis to 2031
出版日期: | 出版商: Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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全球電子煙市場的未來充滿了線上線下銷售的機會。預計2025年至2031年，全球電子煙市場的年複合成長率將達到27.4%。該市場的主要驅動力包括消費者對無菸替代品的需求不斷成長、技術創新不斷加強以符合安全和品質標準，以及電子煙設備的技術進步不斷推進。

  • Lucintel 預測，依類型分類，電子煙預計在預測期內將經歷高速成長。
  • 從應用程式角度來看，由於消費者越來越喜歡商店試用和即時購買，因此預計離線銷售將出現更高的成長。
  • 依地區分類，預計北美將在預測期內實現最高成長。

電子煙市場的新趨勢

由於新技術、監管變化以及消費者偏好的轉變，電子煙市場迅速變化。製造商不斷推出創新理念，以滿足日益成長的對更安全、更易於使用產品的需求。主要趨勢包括合成尼古丁產品的成長、環保設計、智慧電子煙設備、一次性電子煙產生的電子廢棄物以及監管變化。該行業迅速變化，預計未來幾年仍將持續下去。

  • 合成尼古丁產品需求不斷成長：傳統尼古丁來源的禁令導致合成尼古丁需求激增。製造商採用新的創新廣告策略，包括聲稱合成尼古丁可以規避菸草法規。許多消費者喜歡合成尼古丁，因為它有一致的廣告宣傳和精良的尼古丁配方。
  • 先進的電子煙產品整合：具有藍牙連接和行動應用程式功能的智慧電子煙正日益流行，使用者可以輕鬆管理尼古丁消費量。使用者還可以透過應用程式調整自己的電子煙偏好。先進的感測器還能即時更新電池電量、抽吸次數和吸入次數。
  • 永續環保的電子煙：生物分解性生物分解的環保電子煙越來越受歡迎，以減少對環境的影響。電子煙製造商生產可回收的煙彈和永續的煙蓋，一些品牌轉向環保材料，例如植物來源塑膠和鋁製外殼。
  • 一次性電子煙的優點：一次性電子煙是使用最廣泛的電子煙類型。由於成本低廉，它們也是業內最受歡迎的細分市場。新產品的電池壽命更長，煙油容量更大。人們對這些產品的廢棄物管理的擔憂引發了關於制定一次性電子煙回收立法的討論。
  • 監管調整與市場調整：世界各國政府紛紛推出新的電子煙法規，導致廣告宣傳、產品開發和配方等方面發生重大變化。對調味電子煙的禁令促使製造商尋求尼古丁替代品，例如草本電子煙和口服袋裝電子煙。相關人員製定新的政策，以同時應對公共衛生政策和減害策略。

由於監管變化、技術突破和消費者習慣的轉變，電子煙市場迅速變化。隨著合成尼古丁和提升用戶體驗的智慧電子煙設備的日益普及，製造商適應新的優先事項，包括關注永續性。一次性電子煙的成長也引發了有關廢棄物處理和監管的新問題，既帶來了挑戰，也機會。政府採取的措施可能會進一步塑造市場。致力於創新、合規和永續實踐的公司最適合這個充滿活力的行業。

電子煙市場的最新趨勢

由於技術創新、其他市場力量以及消費行為的變化，電子煙市場經歷轉型。各公司正實現產品多元化，擴大一次性電子煙的供應，增加研發投入，應對不斷演變的全新嚴格法規，並改善尼古丁輸送系統。這些因素以及公眾健康擔憂影響市場。隨著電子煙產業努力緩解環境問題、提高產品安全性和市場滲透率，這些創新將有助於塑造電子煙的未來。以下是影響電子煙市場的五大關鍵創新。

  • 全新改進的加熱方式：先進的加熱技術，例如陶瓷線圈技術，推動蒸氣生產取得顯著進步。這些進步不僅減少了產品特有的有害排放，還有助於確保尼古丁的持續輸送，使製造商能夠滿足產品滿意度並適應市場需求。此外，這些技術的採用也鞏固了電子煙作為比傳統香菸危害更小的選擇的聲譽，使其在各個年齡層的人群中廣泛普及。
  • 尼古丁鹽配方的激增：尼古丁鹽電子煙油的出現改變整個電子煙產業，使其變得更好。尼古丁鹽電子煙油提供高濃度的菸草鹽，口感更順滑，對戒菸者更具吸引力，也更容易吸食。這一趨勢催生了專為尼古丁鹽消費而設計的專用設備的激增，擴大了市場潛力。其有效的輸送機制進一步促進了消費者的成癮性，並有助於在競爭中保持優勢。
  • 合規與監管調整：全球各地的新政策加強對電子煙使用的監管，迫使製造商調整其目標和產品線以適應監管要求。在某些地區，擬議的口味禁令、減稅和廣告限制措施可能會重塑市場。為此，各公司改進產品，加強品牌和包裝標準，並加大對研發的投入，以符合既定的結構。這改變經濟選擇與創新之間的平衡，同時也在法律限制的範圍內調整公司政策。
  • 永續性和環保實踐：與電子廢棄物相關的環境問題正推動人們尋求永續解決方案。為了減少廢棄物，製造商採用可回收材料、生物分解性組件，並為電子煙設備引進補充系統。隨著消費者觀念的轉變以及對永續品牌的青睞度不斷提升，這一切應運而生。透過採用這些做法，企業在滿足嚴格法規和環保消費者需求的同時，也能維持領先競爭對手。
  • 一次性電子煙的興起：一次性電子煙的普及性和易用性使其日益流行。無需維護或補充裝填，對新用戶極具吸引力。該市場正呈指數級成長，生產商不斷推出新的口味和款式，以佔領每個細分市場。然而，日益成長的廢棄物問題和日益嚴格的監管可能會對該行業產生負面影響。

電子煙產業近期的變化，重點在於技術創新、監管、永續性以及消費者驅動的產品創新，重新定義產業的競爭模式。擁抱這些變化的公司往往擁有永續的競爭優勢，並有望確保成長和擴張。

目錄

第1章 執行摘要

第2章 市場概述

  • 背景和分類
  • 供應鏈

第3章 市場趨勢與預測分析

  • 宏觀經濟趨勢與預測
  • 產業驅動力與挑戰
  • PESTLE分析
  • 專利分析
  • 法規環境

第4章 全球電子煙市場（依類型）

  • 概述
  • 吸引力分析（依類型）
  • 電子煙：趨勢與預測（2019-2031）
  • 加熱菸草：趨勢與預測（2019-2031）

第5章 全球電子煙市場（依應用）

  • 概述
  • 吸引力分析（依用途）
  • 線下銷售：趨勢與預測（2019-2031）
  • 線上銷售：趨勢與預測（2019-2031）

第6章 區域分析

  • 概述
  • 全球電子煙市場（依地區）

第7章 北美電子煙市場

  • 概述
  • 北美電子煙市場（依類型）
  • 北美電子煙市場（依應用）
  • 美國電子煙市場
  • 墨西哥的電子煙市場
  • 加拿大的電子煙市場

第8章 歐洲電子煙市場

  • 概述
  • 歐洲電子煙市場（依類型）
  • 歐洲電子煙市場（依應用）
  • 德國電子煙市場
  • 法國電子煙市場
  • 西班牙電子煙市場
  • 義大利電子煙市場
  • 英國電子煙市場

第9章 亞太電子煙市場

  • 概述
  • 亞太地區電子煙市場（依類型）
  • 亞太地區電子煙市場（依應用）
  • 日本的電子煙市場
  • 印度的電子煙市場
  • 中國電子煙市場
  • 韓國電子煙市場
  • 印尼電子煙市場

第10章 世界其他地區電子煙市場

  • 概述
  • 其他地區電子煙市場（依類型）
  • 其他地區電子煙市場（依應用）
  • 中東電子煙市場
  • 南美洲電子煙市場
  • 非洲電子煙市場

第11章 競爭分析

  • 產品系列分析
  • 運作整合
  • 波特五力分析
    • 競爭敵對
    • 買方的議價能力
    • 供應商的議價能力
    • 替代品的威脅
    • 新進入者的威脅
  • 市場佔有率分析

第12章 機會與策略分析

  • 價值鏈分析
  • 成長機會分析
    • 依類型分類的成長機會
    • 依應用分類的成長機會
  • 全球電子煙市場的新趨勢
  • 戰略分析
    • 新產品開發
    • 認證和許可
    • 合併、收購、協議、合作和合資企業

第13章 價值鏈主要企業的公司簡介

  • 競爭分析
  • Imperial Tobacco
  • British American Tobacco
  • Japan Tobacco
  • Altria
  • Philip Morris International
  • FirstUnion
  • Buddy Group
  • Innokin
  • RELX
  • Smoore International

The future of the global E-cigs market looks promising with opportunities in the offline sale and online sale markets. The global E-cigs market is expected to grow with a CAGR of 27.4% from 2025 to 2031. The major drivers for this market are the increasing consumer demand for smoke-free alternatives, the rising innovation to comply with safety & quality standards, and the growing technological advancement in vaping devices.

  • Lucintel forecasts that, within the type category, E-vapor is expected to witness higher growth over the forecast period.
  • Within the application category, offline sales are expected to witness higher growth due to the growing consumer preference for in-store product trials & instant availability.
  • In terms of region, North America is expected to witness the highest growth over the forecast period.

Emerging Trends in the E-Cigs Market

These days, we can say that the E-Cigs market is changing quickly because of new technologies, shifts in regulation, and changes in what people prefer. To meet the increased demand for safer and easy-to-use products, the manufacturers are coming up with innovative ideas. Some of the key trends are the growth of synthetic nicotine products, eco-friendly designs, smart vaping devices, the e-waste from disposable vapes, and regulatory changes. The industry is changing quickly and this is what is expected in the next few years.

  • Increase in Demand for Synthetic Nicotine Products: The bans associated with traditional nicotine sources have led to a surge in the demand for synthetic nicotine. Manufacturers are using new and innovative techniques to promote synthetic nicotine, like claiming it bypasses tobacco restrictions. Many customers prefer synthetic nicotine due to its advertised consistency and refined nicotine formulation.
  • Integration of Advanced Features with Vaping Products: Nowadays, smart e-cigarettes that have Bluetooth connectivity and mobile app capabilities are becoming increasingly popular because users can manage their nicotine consumption easily. Vaping preferences can also be adjusted from the app. The advanced sensors also provide updates in real-time on the battery, puffs, and inhalations.
  • Sustainable and Eco-Friendly E-Cigs: Biodegradable and eco-friendly electronic cigarettes are becoming more popular due to reducing environmental impact. E-cigarette manufacturers are creating recyclable pods as well as sustainable covers. Also, some brands are switching to eco-friendlier materials like plant-based plastics and aluminum shells.
  • Dominance of Disposable E-Cigs: Disposable vapes are the most widely used e-cigarettes. They are the cheapest, therefore, the most popular segment in this industry. New products with longer-lasting batteries and greater amounts of e-liquid are also being produced. Concern towards these products' waste management is leading to discussions about the need for legislation regarding disposable vape recycling.
  • Regulatory Adaptations and Market Adjustments: Governments across the globe are issuing new regulations regarding e-cigarettes. This is causing major changes in advertising, product development, and formulation. The ban on flavored e-cigarettes is pushing manufacturers to seek alternatives to nicotine such as herbal vapes and oral pouches. Stakeholders are coming up with new policies to address public health policies and harm reduction strategies simultaneously.

The e-cig market is changing rapidly due to shifting regulations, technological developments, and changes in consumer habits. With the rising popularity of synthetic nicotine and smart vaping devices that improve user experience, manufacturers are adapting to meet the new priorities that focus on sustainability. The growth of disposable vapes also raises new questions regarding waste disposal and regulations, creating both challenges and opportunities. In the background, ongoing government actions will further shape the market. This dynamic industry will be best served by companies that focus on innovation, compliance, and sustainable practices.

Recent Developments in the E-Cigs Market

The E-Cig market is being transformed by technological innovations, other market factors, and shifting consumer behavior. Companies are working on improving product diversification, expansion of disposable e-cigarettes, investment in research and development, compliance with new evolving strict regulations, and better nicotine delivery systems. Along with public health issues, these factors are impacting the market. As the industry works to mitigate environmental issues, product safety, and market penetration, these innovations will help shape the future of e-cigs. Following are five major innovations impacting the e-cig market.

  • New and Improved Heating Methods: Significant advancements in vapor production are being achieved through sophisticated heating technologies like ceramic coil technology. These advancements not only reduce the production of harmful byproducts but also aid in consistent nicotine delivery throughout. Therefore, meeting product satisfaction and enabling manufacturers to adapt to market demands is possible. Moreover, the adoption of such technologies boosts the reputation of e-cigarettes as a less dangerous option to traditional cigarettes, thus widening the adoption rate across varying ages.
  • The Surge of Nicotine Salt Formulations: The emerging nicotine salt e-liquids are changing the whole E-Cigs industry for the better. It is easier to take in nicotine salt e-liquids as they offer higher concentration tobacco salts and are smoother, making them a favorite for ex-smokers. This trend initiated the expansion of specialized devices designed for the consumption of nicotine salts, thus widening the market potential. Their effective delivery mechanisms further aid dependency among consumers and help retain this edge in a competitive environment.
  • Adaptations of Compliance and Regulations: New policies around the world are tightening the use of e-cigarettes, forcing manufacturers to adapt their goals and product lines in order to comply. In some areas, there are also flavor ban proposals, tax slab proposals, and advertising restrictions that are capable of changing the market mold. In response to this, companies are changing these products, enhancing branding and packaging standards, and pouring more finances into research and science aimed at defined structure compliance. Due to these, company policies are adjusting in a legally limited way while shifting the balance on economic choices and innovation.
  • Sustainability and Eco-Friendly Initiatives: The environmental issues related to e-waste have sparked more interest towards finding a sustainable solution. To reduce waste, manufacturers are incorporating recyclable materials as well as biodegradable parts, and refillable systems for vaping. This comes with the shift in consumer perception towards sustainable brands which builds goodwill. Companies are still slipping ahead of the competition by adopting these practices while catering to the needs of the stringent regulations and green consumers.
  • Rise of Disposable E-Cigs: The ease of access and use of disposable e-cigarettes has led to their increased popularity. The lack of maintenance and refilling makes these products very appealing to new users. The market is growing at an exponential rate as producers are introducing new flavors and styles to capture every market niche. Nevertheless, this segment may be adversely affected by growing concern over waste and tighter regulations.

The recent changes in the E-Cigs business are redefining the paradigm of industry competition with a focus on innovation, regulation, sustainability, and product innovation driven by consumers. Companies that embrace these changes tend to enjoy a sustainable competitive advantage, thus ensuring growth and expansion.

Strategic Growth Opportunities in the E-Cigs Market

New product development and penetrating new markets along with technological innovation in vaping systems tailored to specific user groups are all major opportunities for growth in the E-Cigs market. With the industry alternatives to traditional smoking gaining momentum, there are significant opportunities for industry players in emerging markets. Motivating consumers and improving engagement with them by increasing market share requires a good understanding of growth opportunities. As such, this article outlines five such strategic growth opportunities in the E-Cigs market.

  • Capture Emerging Economies: Increased awareness for alternatives to smoking along with a rise in disposable income makes emerging economies a good target for E-Cigs manufacturers. Companies also stand to gain from changing regulations that favor harm-reduction strategies. Investment into marketing, distribution, and even partnerships with local retailers can go a long way in building brand recognition and capturing this growing demand.
  • Connected Vaping Devices: Technologies are making the user experience with vaping devices better. An example of this is the smart e-cigarettes that have Bluetooth, can set the level of nicotine to be consumed, and check the usage in real-time. Such tech advancements are not only attracting consumers, but also giving manufacturers data to improve their products and consumer interaction. These findings express a premium market opportunity for health-focused markets.
  • Corporate Citizenship Including Clinics and Wellness Programs: Strategic alliances with clinics and wellness sponsors can show how they influence the market and increase trust and market credibility. Some e-cigarette brands try to use the strategy of marketing to smoking addicts, trying to develop researched solutions to be used with medical professionals for harm-reduction solutions. Marketing e-cigarettes as a verified clinically supported smoking cessation alternative helps gain alpha consumer trust and regulatory control, thereby enlarging access to the market.
  • E-Liquid Product Offerings: The e-waste and e-liquids disposal problem is addressed with efficient non-toxic liquid formulations. This gives tremendous space for inventive marketing activities and brand customization during the e-brand contraction stage. Giving component parts of solutions to the unsolved problems are effective marketing strategies that can ensure success. Industry experts know that a large customer base, including hospital patients, compositions are in high demand and need passionately.
  • Retail and E-Commerce Expansion: The increasing adoption of online sales channels is redefining distribution strategies for E-Cigs. E-commerce sites have no geographic limitations and offer the convenience of shopping while catering to the individual preferences of clients. Optimizing the company's website and implementing social media marketing as well as direct sales to customers will increase profitability. Also, sales-oriented traditional stores can apply digital sales methods in order to widen their market and improve convenience.

In the E-Cigs market, the most critical area of strategic growth is innovation, market development, customization, digitalization, and the implementation of advanced artificial intelligence technologies. These companies, or leaders within them, who will implement the strategies oriented at these tendencies will enjoy sustainable market success.

E-Cigs Market Driver and Challenges

Technology development, policy regulations, economic contexts, and consumer behavior are some major driving forces and constraints impacting the E-Cigs market. Growth fueled by technological innovation coupled with heightened acceptance is offset by complex regulations and health-related concerns. Addressing the changing dynamics of the market requires a deep understanding of all these aspects. Here are five driving forces along with three major challenges facing the E-Cigs market.

The factors responsible for driving the E-cigs market include:

1. Increased Interest in Alternatives to Smoking: There is a noticeable shift in interest towards lower-risk substitutes compared to traditional cigarettes. E-cigarettes are considered lower risk, hence they have higher adoption rates, which is further aided by public health campaigns aimed at smoking cessation.

2. Improvements in Technology Related to Vaping Devices: Upgrades in vaping devices, including battery life, heating technology, and nicotine delivery systems, also make the experience more enjoyable and efficient for users. This ensures that both novice and experienced users are drawn to the product, therefore, expanding the market.

3. Introduction of Innovative Product Flavors: Brands are using various customized advertising strategies along with the introduction of a wider range of flavors to attract different types of consumers. This in turn helps build brand loyalty and encourages product diversification which ultimately drives market growth.

4. Enhanced Availability Online and Via Retail Stores: There has been a noticeable improvement in the scope of e-commerce as well as retail stores, making it more convenient for consumers. Improved marketing strategies and direct-to-consumer models also help enhance sales and brand engagement.

5. Increased Focus on Scientific Research and Newly Developed Techniques: Businesses are more focused on research to improve the safety and regulatory compliance of the product. Advanced scientific strategies tend to fortify the trust of consumers and ensure consistent market stability.

Challenges in the E-cigs market are:

1. Stringent Regulatory Environment: Governments all over the world are enforcing stricter rules such as advertising limitations, taxation, and even banning flavors. These regulations are not only hindering growth within the market, but they are also placing a strain on manufacturers that is costly to adapt to.

2. Health and Safety Concerns: The Health and Safety Concerns section focuses on public concerns of health issues stemming from vaping such as nicotine addiction and various lung-related illnesses. Additionally, negative publicity paired with misinformation severely restricts growth.

3. Environmental and Waste Management Issues: Throwing away disposable e-cigarettes contributes to electronic waste and sustainability issues. Manufacturers need to come up with strategies revolving around eco-friendly product designs alongside recycling initiatives in order to minimize their environmental impact.

There are factors that feature both opportunities and challenges within the e-cigs market that shape the rules of engagement in the industry. Businesses that adapt to rapid technological changes and scope out new and advanced techniques will prosper. The battle becomes increasingly difficult for manufacturers without the proper funding to adapt to the healthcare issues within the industry.

List of E-Cigs Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. With these strategies, E-cigs companies cater to increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the E-cigs companies profiled in this report include-

  • Imperial Tobacco
  • British American Tobacco
  • Japan Tobacco
  • Altria
  • Philip Morris International
  • FirstUnion
  • Buddy Group
  • Innokin
  • RELX
  • Smoore International

E-Cigs Market by Segment

The study includes a forecast for the global E-cigs market by type, application, and region.

E-Cigs Market by Type [Value from 2019 to 2031]:

  • E-Vapor
  • Heated Not Burn

E-Cigs Market by Application [Value from 2019 to 2031]:

  • Offline Sales
  • Online Sales

E-Cigs Market by Region [Value from 2019 to 2031]:

  • North America
  • Europe
  • Asia Pacific
  • The Rest of the World

Country Wise Outlook for the E-Cigs Market

The E-Cigs market growth is driven by public regulations, technological innovations, and consumer demands. Additionally, newer methods of nicotine delivery systems such as advanced vaping devices are emerging because countries are trying to balance public health concerns along with industry expansion. Other factors such as regulatory changes, the popularity of disposable e-cigarettes, and the growing need for non-tobacco containing nicotine products are also influencing the market. This report focuses on the recent changes in the E-Cigs market in the United States, China, Germany, India, and Japan and then outlines five major emerging trends aimed to assist in further developing the sector.

  • United States: There are two key factors which are changing the E-Cigs market; increased enforcement and scrutiny of laws alongside the public's evolving taste. Stricter regulations have been placed on advertising flavored e-cigarettes due to the FDA's new policies, leading manufacturers to find alternatives such as synthetic nicotine delivery systems. Along with these changes, disposable e-cigarettes have also surged, with brands concentrating on smaller-sized but high-capacity devices. Not only that, but major tobacco companies are shifting towards traditional e-cigarettes and investing in the heated tobacco products (HTPs) market. Public health issues continue to dominate research as the industry attempts to uncover the safety and longitudinal impacts concerning vaping products.
  • China: The leading manufacturer of e-cigarettes, China, now mandates stricter regulatory controls where manufacturers must secure licenses for production and sales. The government has also limited the sale of flavored e-cigarettes to mitigate vaping among youths. These restrictions do not stop innovation, however, as companies continue to work on battery efficiency and controlled nicotine delivery systems. Domestic players are advancing their presence in less regulated markets internationally, and with an increase in demand, they are also expanding to areas with more lenient regulations. Furthermore, China is being internationally recognized for its smart e-cigarettes which connect to mobile applications and other vaping technologies.
  • Germany: Germany's e-cig market is already witnessing the effects of the increased shift towards reduced-risk products. The country has adopted strict advertising regulations, limiting the promotion of e-cigarettes. The market is seeing an increase in demand for non-tobacco nicotine alternatives, which comes in the form of nicotine pouches and synthetic nicotine, leading to an increase in their supply. German manufacturers are also working on more sustainable designs for e-cigarettes, including biodegradable pods and refillable systems. The rise of disposable e-cigarettes is evident, but pushes towards their recyclability are sparking debates on waste reduction initiatives within the industry.
  • India: A complete ban on e-cigarettes imposed by India has drastically reduced the legal market. Nevertheless, a black market for vaping products exists, as consumers look for alternative ways to use nicotine. The government has remained resolute, citing health concerns due to vaping. Despite the restrictions, public health experts and industry representatives continue to advocate for some form of regulation that is less strict but still aimed at control. As sales remain illegal, herbal vapes and nicotine pouches are on the rise for those wanting to quit tobacco.
  • Japan: Instead of traditional e-cigarettes, Japan's E-cig market is skewed towards heated tobacco products. Unlike other markets, HTPs are used instead because nicotine-containing e-liquids are not legally sold. Major tobacco companies are still researching and developing better HTPs and emitting less harmful substances. A slow and careful approach has been taken by the Japanese government regarding vaping policy, as they are wary of public health issues and growth in the industry at the same time. With more consumers using non-combustible nicotine products, companies are also developing new hybrid vaping and heated tobacco tech.

Features of the Global E-Cigs Market

  • Market Size Estimates: E-cigs market size estimation in terms of value ($B).
  • Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.
  • Segmentation Analysis: E-cigs market size by type, application, and region in terms of value ($B).
  • Regional Analysis: E-cigs market breakdown by North America, Europe, Asia Pacific, and Rest of the World.
  • Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the E-cigs market.
  • Strategic Analysis: This includes M&A, new product development, and competitive landscape of the E-cigs market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

This report answers the following 11 key questions:

  • Q.1. What are some of the most promising, high-growth opportunities for the E-cigs market by type (E-vapor and heated not burn), application (offline sales and online sales), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
  • Q.2. Which segments will grow at a faster pace and why?
  • Q.3. Which region will grow at a faster pace and why?
  • Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
  • Q.5. What are the business risks and competitive threats in this market?
  • Q.6. What are the emerging trends in this market and the reasons behind them?
  • Q.7. What are some of the changing demands of customers in the market?
  • Q.8. What are the new developments in the market? Which companies are leading these developments?
  • Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
  • Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
  • Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Market Overview

  • 2.1 Background and Classifications
  • 2.2 Supply Chain

3. Market Trends & Forecast Analysis

  • 3.1 Macroeconomic Trends and Forecasts
  • 3.2 Industry Drivers and Challenges
  • 3.3 PESTLE Analysis
  • 3.4 Patent Analysis
  • 3.5 Regulatory Environment

4. Global E-Cigs Market by Type

  • 4.1 Overview
  • 4.2 Attractiveness Analysis by Type
  • 4.3 E-vapor: Trends and Forecast (2019-2031)
  • 4.4 Heated Not Burn: Trends and Forecast (2019-2031)

5. Global E-Cigs Market by Application

  • 5.1 Overview
  • 5.2 Attractiveness Analysis by Application
  • 5.3 Offline Sales: Trends and Forecast (2019-2031)
  • 5.4 Online Sales: Trends and Forecast (2019-2031)

6. Regional Analysis

  • 6.1 Overview
  • 6.2 Global E-Cigs Market by Region

7. North American E-Cigs Market

  • 7.1 Overview
  • 7.2 North American E-Cigs Market by Type
  • 7.3 North American E-Cigs Market by Application
  • 7.4 United States E-Cigs Market
  • 7.5 Mexican E-Cigs Market
  • 7.6 Canadian E-Cigs Market

8. European E-Cigs Market

  • 8.1 Overview
  • 8.2 European E-Cigs Market by Type
  • 8.3 European E-Cigs Market by Application
  • 8.4 German E-Cigs Market
  • 8.5 French E-Cigs Market
  • 8.6 Spanish E-Cigs Market
  • 8.7 Italian E-Cigs Market
  • 8.8 United Kingdom E-Cigs Market

9. APAC E-Cigs Market

  • 9.1 Overview
  • 9.2 APAC E-Cigs Market by Type
  • 9.3 APAC E-Cigs Market by Application
  • 9.4 Japanese E-Cigs Market
  • 9.5 Indian E-Cigs Market
  • 9.6 Chinese E-Cigs Market
  • 9.7 South Korean E-Cigs Market
  • 9.8 Indonesian E-Cigs Market

10. ROW E-Cigs Market

  • 10.1 Overview
  • 10.2 ROW E-Cigs Market by Type
  • 10.3 ROW E-Cigs Market by Application
  • 10.4 Middle Eastern E-Cigs Market
  • 10.5 South American E-Cigs Market
  • 10.6 African E-Cigs Market

11. Competitor Analysis

  • 11.1 Product Portfolio Analysis
  • 11.2 Operational Integration
  • 11.3 Porter's Five Forces Analysis
    • Competitive Rivalry
    • Bargaining Power of Buyers
    • Bargaining Power of Suppliers
    • Threat of Substitutes
    • Threat of New Entrants
  • 11.4 Market Share Analysis

12. Opportunities & Strategic Analysis

  • 12.1 Value Chain Analysis
  • 12.2 Growth Opportunity Analysis
    • 12.2.1 Growth Opportunities by Type
    • 12.2.2 Growth Opportunities by Application
  • 12.3 Emerging Trends in the Global E-Cigs Market
  • 12.4 Strategic Analysis
    • 12.4.1 New Product Development
    • 12.4.2 Certification and Licensing
    • 12.4.3 Mergers, Acquisitions, Agreements, Collaborations, and Joint Ventures

13. Company Profiles of the Leading Players Across the Value Chain

  • 13.1 Competitive Analysis
  • 13.2 Imperial Tobacco
    • Company Overview
    • E-Cigs Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.3 British American Tobacco
    • Company Overview
    • E-Cigs Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.4 Japan Tobacco
    • Company Overview
    • E-Cigs Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.5 Altria
    • Company Overview
    • E-Cigs Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.6 Philip Morris International
    • Company Overview
    • E-Cigs Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.7 FirstUnion
    • Company Overview
    • E-Cigs Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.8 Buddy Group
    • Company Overview
    • E-Cigs Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.9 Innokin
    • Company Overview
    • E-Cigs Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.10 RELX
    • Company Overview
    • E-Cigs Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing
  • 13.11 Smoore International
    • Company Overview
    • E-Cigs Business Overview
    • New Product Development
    • Merger, Acquisition, and Collaboration
    • Certification and Licensing

14. Appendix

  • 14.1 List of Figures
  • 14.2 List of Tables
  • 14.3 Research Methodology
  • 14.4 Disclaimer
  • 14.5 Copyright
  • 14.6 Abbreviations and Technical Units
  • 14.7 About Us
  • 14.8 Contact Us

List of Figures

  • Figure 1.1: Trends and Forecast for the Global E-Cigs Market
  • Figure 2.1: Usage of E-Cigs Market
  • Figure 2.2: Classification of the Global E-Cigs Market
  • Figure 2.3: Supply Chain of the Global E-Cigs Market
  • Figure 2.4: Driver and Challenges of the E-Cigs Market
  • Figure 3.1: Trends of the Global GDP Growth Rate
  • Figure 3.2: Trends of the Global Population Growth Rate
  • Figure 3.3: Trends of the Global Inflation Rate
  • Figure 3.4: Trends of the Global Unemployment Rate
  • Figure 3.5: Trends of the Regional GDP Growth Rate
  • Figure 3.6: Trends of the Regional Population Growth Rate
  • Figure 3.7: Trends of the Regional Inflation Rate
  • Figure 3.8: Trends of the Regional Unemployment Rate
  • Figure 3.9: Trends of Regional Per Capita Income
  • Figure 3.10: Forecast for the Global GDP Growth Rate
  • Figure 3.11: Forecast for the Global Population Growth Rate
  • Figure 3.12: Forecast for the Global Inflation Rate
  • Figure 3.13: Forecast for the Global Unemployment Rate
  • Figure 3.14: Forecast for the Regional GDP Growth Rate
  • Figure 3.15: Forecast for the Regional Population Growth Rate
  • Figure 3.16: Forecast for the Regional Inflation Rate
  • Figure 3.17: Forecast for the Regional Unemployment Rate
  • Figure 3.18: Forecast for Regional Per Capita Income
  • Figure 4.1: Global E-Cigs Market by Type in 2019, 2024, and 2031
  • Figure 4.2: Trends of the Global E-Cigs Market ($B) by Type
  • Figure 4.3: Forecast for the Global E-Cigs Market ($B) by Type
  • Figure 4.4: Trends and Forecast for E-vapor in the Global E-Cigs Market (2019-2031)
  • Figure 4.5: Trends and Forecast for Heated Not Burn in the Global E-Cigs Market (2019-2031)
  • Figure 5.1: Global E-Cigs Market by Application in 2019, 2024, and 2031
  • Figure 5.2: Trends of the Global E-Cigs Market ($B) by Application
  • Figure 5.3: Forecast for the Global E-Cigs Market ($B) by Application
  • Figure 5.4: Trends and Forecast for Offline Sales in the Global E-Cigs Market (2019-2031)
  • Figure 5.5: Trends and Forecast for Online Sales in the Global E-Cigs Market (2019-2031)
  • Figure 6.1: Trends of the Global E-Cigs Market ($B) by Region (2019-2024)
  • Figure 6.2: Forecast for the Global E-Cigs Market ($B) by Region (2025-2031)
  • Figure 7.1: Trends and Forecast for the North American E-Cigs Market (2019-2031)
  • Figure 7.2: North American E-Cigs Market by Type in 2019, 2024, and 2031
  • Figure 7.3: Trends of the North American E-Cigs Market ($B) by Type (2019-2024)
  • Figure 7.4: Forecast for the North American E-Cigs Market ($B) by Type (2025-2031)
  • Figure 7.5: North American E-Cigs Market by Application in 2019, 2024, and 2031
  • Figure 7.6: Trends of the North American E-Cigs Market ($B) by Application (2019-2024)
  • Figure 7.7: Forecast for the North American E-Cigs Market ($B) by Application (2025-2031)
  • Figure 7.8: Trends and Forecast for the United States E-Cigs Market ($B) (2019-2031)
  • Figure 7.9: Trends and Forecast for the Mexican E-Cigs Market ($B) (2019-2031)
  • Figure 7.10: Trends and Forecast for the Canadian E-Cigs Market ($B) (2019-2031)
  • Figure 8.1: Trends and Forecast for the European E-Cigs Market (2019-2031)
  • Figure 8.2: European E-Cigs Market by Type in 2019, 2024, and 2031
  • Figure 8.3: Trends of the European E-Cigs Market ($B) by Type (2019-2024)
  • Figure 8.4: Forecast for the European E-Cigs Market ($B) by Type (2025-2031)
  • Figure 8.5: European E-Cigs Market by Application in 2019, 2024, and 2031
  • Figure 8.6: Trends of the European E-Cigs Market ($B) by Application (2019-2024)
  • Figure 8.7: Forecast for the European E-Cigs Market ($B) by Application (2025-2031)
  • Figure 8.8: Trends and Forecast for the German E-Cigs Market ($B) (2019-2031)
  • Figure 8.9: Trends and Forecast for the French E-Cigs Market ($B) (2019-2031)
  • Figure 8.10: Trends and Forecast for the Spanish E-Cigs Market ($B) (2019-2031)
  • Figure 8.11: Trends and Forecast for the Italian E-Cigs Market ($B) (2019-2031)
  • Figure 8.12: Trends and Forecast for the United Kingdom E-Cigs Market ($B) (2019-2031)
  • Figure 9.1: Trends and Forecast for the APAC E-Cigs Market (2019-2031)
  • Figure 9.2: APAC E-Cigs Market by Type in 2019, 2024, and 2031
  • Figure 9.3: Trends of the APAC E-Cigs Market ($B) by Type (2019-2024)
  • Figure 9.4: Forecast for the APAC E-Cigs Market ($B) by Type (2025-2031)
  • Figure 9.5: APAC E-Cigs Market by Application in 2019, 2024, and 2031
  • Figure 9.6: Trends of the APAC E-Cigs Market ($B) by Application (2019-2024)
  • Figure 9.7: Forecast for the APAC E-Cigs Market ($B) by Application (2025-2031)
  • Figure 9.8: Trends and Forecast for the Japanese E-Cigs Market ($B) (2019-2031)
  • Figure 9.9: Trends and Forecast for the Indian E-Cigs Market ($B) (2019-2031)
  • Figure 9.10: Trends and Forecast for the Chinese E-Cigs Market ($B) (2019-2031)
  • Figure 9.11: Trends and Forecast for the South Korean E-Cigs Market ($B) (2019-2031)
  • Figure 9.12: Trends and Forecast for the Indonesian E-Cigs Market ($B) (2019-2031)
  • Figure 10.1: Trends and Forecast for the ROW E-Cigs Market (2019-2031)
  • Figure 10.2: ROW E-Cigs Market by Type in 2019, 2024, and 2031
  • Figure 10.3: Trends of the ROW E-Cigs Market ($B) by Type (2019-2024)
  • Figure 10.4: Forecast for the ROW E-Cigs Market ($B) by Type (2025-2031)
  • Figure 10.5: ROW E-Cigs Market by Application in 2019, 2024, and 2031
  • Figure 10.6: Trends of the ROW E-Cigs Market ($B) by Application (2019-2024)
  • Figure 10.7: Forecast for the ROW E-Cigs Market ($B) by Application (2025-2031)
  • Figure 10.8: Trends and Forecast for the Middle Eastern E-Cigs Market ($B) (2019-2031)
  • Figure 10.9: Trends and Forecast for the South American E-Cigs Market ($B) (2019-2031)
  • Figure 10.10: Trends and Forecast for the African E-Cigs Market ($B) (2019-2031)
  • Figure 11.1: Porter's Five Forces Analysis of the Global E-Cigs Market
  • Figure 11.2: Market Share (%) of Top Players in the Global E-Cigs Market (2024)
  • Figure 12.1: Growth Opportunities for the Global E-Cigs Market by Type
  • Figure 12.2: Growth Opportunities for the Global E-Cigs Market by Application
  • Figure 12.3: Growth Opportunities for the Global E-Cigs Market by Region
  • Figure 12.4: Emerging Trends in the Global E-Cigs Market

List of Tables

  • Table 1.1: Growth Rate (%, 2023-2024) and CAGR (%, 2025-2031) of the E-Cigs Market by Type and Application
  • Table 1.2: Attractiveness Analysis for the E-Cigs Market by Region
  • Table 1.3: Global E-Cigs Market Parameters and Attributes
  • Table 3.1: Trends of the Global E-Cigs Market (2019-2024)
  • Table 3.2: Forecast for the Global E-Cigs Market (2025-2031)
  • Table 4.1: Attractiveness Analysis for the Global E-Cigs Market by Type
  • Table 4.2: Market Size and CAGR of Various Type in the Global E-Cigs Market (2019-2024)
  • Table 4.3: Market Size and CAGR of Various Type in the Global E-Cigs Market (2025-2031)
  • Table 4.4: Trends of E-vapor in the Global E-Cigs Market (2019-2024)
  • Table 4.5: Forecast for E-vapor in the Global E-Cigs Market (2025-2031)
  • Table 4.6: Trends of Heated Not Burn in the Global E-Cigs Market (2019-2024)
  • Table 4.7: Forecast for Heated Not Burn in the Global E-Cigs Market (2025-2031)
  • Table 5.1: Attractiveness Analysis for the Global E-Cigs Market by Application
  • Table 5.2: Market Size and CAGR of Various Application in the Global E-Cigs Market (2019-2024)
  • Table 5.3: Market Size and CAGR of Various Application in the Global E-Cigs Market (2025-2031)
  • Table 5.4: Trends of Offline Sales in the Global E-Cigs Market (2019-2024)
  • Table 5.5: Forecast for Offline Sales in the Global E-Cigs Market (2025-2031)
  • Table 5.6: Trends of Online Sales in the Global E-Cigs Market (2019-2024)
  • Table 5.7: Forecast for Online Sales in the Global E-Cigs Market (2025-2031)
  • Table 6.1: Market Size and CAGR of Various Regions in the Global E-Cigs Market (2019-2024)
  • Table 6.2: Market Size and CAGR of Various Regions in the Global E-Cigs Market (2025-2031)
  • Table 7.1: Trends of the North American E-Cigs Market (2019-2024)
  • Table 7.2: Forecast for the North American E-Cigs Market (2025-2031)
  • Table 7.3: Market Size and CAGR of Various Type in the North American E-Cigs Market (2019-2024)
  • Table 7.4: Market Size and CAGR of Various Type in the North American E-Cigs Market (2025-2031)
  • Table 7.5: Market Size and CAGR of Various Application in the North American E-Cigs Market (2019-2024)
  • Table 7.6: Market Size and CAGR of Various Application in the North American E-Cigs Market (2025-2031)
  • Table 7.7: Trends and Forecast for the United States E-Cigs Market (2019-2031)
  • Table 7.8: Trends and Forecast for the Mexican E-Cigs Market (2019-2031)
  • Table 7.9: Trends and Forecast for the Canadian E-Cigs Market (2019-2031)
  • Table 8.1: Trends of the European E-Cigs Market (2019-2024)
  • Table 8.2: Forecast for the European E-Cigs Market (2025-2031)
  • Table 8.3: Market Size and CAGR of Various Type in the European E-Cigs Market (2019-2024)
  • Table 8.4: Market Size and CAGR of Various Type in the European E-Cigs Market (2025-2031)
  • Table 8.5: Market Size and CAGR of Various Application in the European E-Cigs Market (2019-2024)
  • Table 8.6: Market Size and CAGR of Various Application in the European E-Cigs Market (2025-2031)
  • Table 8.7: Trends and Forecast for the German E-Cigs Market (2019-2031)
  • Table 8.8: Trends and Forecast for the French E-Cigs Market (2019-2031)
  • Table 8.9: Trends and Forecast for the Spanish E-Cigs Market (2019-2031)
  • Table 8.10: Trends and Forecast for the Italian E-Cigs Market (2019-2031)
  • Table 8.11: Trends and Forecast for the United Kingdom E-Cigs Market (2019-2031)
  • Table 9.1: Trends of the APAC E-Cigs Market (2019-2024)
  • Table 9.2: Forecast for the APAC E-Cigs Market (2025-2031)
  • Table 9.3: Market Size and CAGR of Various Type in the APAC E-Cigs Market (2019-2024)
  • Table 9.4: Market Size and CAGR of Various Type in the APAC E-Cigs Market (2025-2031)
  • Table 9.5: Market Size and CAGR of Various Application in the APAC E-Cigs Market (2019-2024)
  • Table 9.6: Market Size and CAGR of Various Application in the APAC E-Cigs Market (2025-2031)
  • Table 9.7: Trends and Forecast for the Japanese E-Cigs Market (2019-2031)
  • Table 9.8: Trends and Forecast for the Indian E-Cigs Market (2019-2031)
  • Table 9.9: Trends and Forecast for the Chinese E-Cigs Market (2019-2031)
  • Table 9.10: Trends and Forecast for the South Korean E-Cigs Market (2019-2031)
  • Table 9.11: Trends and Forecast for the Indonesian E-Cigs Market (2019-2031)
  • Table 10.1: Trends of the ROW E-Cigs Market (2019-2024)
  • Table 10.2: Forecast for the ROW E-Cigs Market (2025-2031)
  • Table 10.3: Market Size and CAGR of Various Type in the ROW E-Cigs Market (2019-2024)
  • Table 10.4: Market Size and CAGR of Various Type in the ROW E-Cigs Market (2025-2031)
  • Table 10.5: Market Size and CAGR of Various Application in the ROW E-Cigs Market (2019-2024)
  • Table 10.6: Market Size and CAGR of Various Application in the ROW E-Cigs Market (2025-2031)
  • Table 10.7: Trends and Forecast for the Middle Eastern E-Cigs Market (2019-2031)
  • Table 10.8: Trends and Forecast for the South American E-Cigs Market (2019-2031)
  • Table 10.9: Trends and Forecast for the African E-Cigs Market (2019-2031)
  • Table 11.1: Product Mapping of E-Cigs Suppliers Based on Segments
  • Table 11.2: Operational Integration of E-Cigs Manufacturers
  • Table 11.3: Rankings of Suppliers Based on E-Cigs Revenue
  • Table 12.1: New Product Launches by Major E-Cigs Producers (2019-2024)
  • Table 12.2: Certification Acquired by Major Competitor in the Global E-Cigs Market