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1610110

進階影像編碼市場報告：至2030年的趨勢、預測與競爭分析

Advanced Video Coding Market Report: Trends, Forecast and Competitive Analysis to 2030

出版日期: 2024年11月29日 | 出版商:

Lucintel | 英文 150 Pages | 商品交期: 3個工作天內

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簡介目錄

進階影像編碼的趨勢和預測

全球高級影像編碼市場的未來看起來充滿希望，在視訊串流、廣播、視訊會議和監控應用方面存在機會。預計到2030年，全球高級影像編碼市場將達到 48億美元，2024年至2030年年複合成長率為 4.3%。該市場的主要促進因素是對高品質視訊內容的巨大需求、線上視訊串流的日益普及以及4K和8K視訊市場的擴大。

Lucintel 預測，依類型分類，H.264/MPEG-4 AVC 預計將在預測期內實現最高成長，因為它為電腦系統提供了壓縮效率和視訊品質之間的良好平衡。
從應用程式來看，對 AVC 的需求不斷成長，它提供高品質的影片壓縮並確保 YouTube、Netflix、Amazon Prime 等的無縫串流媒體和播放。
從地區來看，由於影片串流服務的日益普及、人口可支配收入的增加以及該地區主要參與者的存在，預計北美在預測期內將出現最高的成長。

高級影像編碼市場的策略成長機會

一些不斷發展的趨勢塑造高級視訊編碼市場，反映了技術的發展和消費者需求的進步。

轉向 4K 和 8K 解析度：對高解析度內容不斷成長的需求推動支援 4K 和 8K 視訊的AVC 技術的發展。這需要更強大的壓縮演算法來處理增加的資料有效負載，並對其進行處理並向最終用戶提供高品質的內容。
與串流媒體平台整合：這一趨勢是由 AVC 技術與各種串流媒體平台整合所推動的，以提高視訊品質並減少頻寬消耗。此整合允許跨多個裝置和網路交付高畫質內容，增強用戶體驗。
壓縮效率改進：AVC 演算法的持續改進帶來更好的壓縮效率。提高的壓縮效率可減少檔案大小和頻寬需求，同時保持解析度。以下概述了推動串流媒體和廣播應用這些趨勢的一些因素。
人工智慧和機器學習的興起：人工智慧和機器學習應用於 AVC 技術，以最佳化視訊壓縮和品質。這些技術支援自適應位元率串流媒體和即時調整，進一步最佳化視訊傳輸和效能。
更致力於低延遲串流媒體：直播串流媒體和互動式內容的即時應用程式需求推動對 AVC 低延遲效能的需求。需要進一步提高編碼和解碼的速度，以最大限度地減少延遲並增強用戶體驗。

這些趨勢推動視訊品質、高效壓縮以及與新技術整合方面的創新，重塑 AVC 市場。主要關注領域包括更高解析度、串流媒體最佳化和即時效能，所有這些都是為了滿足消費者和行業不斷變化的需求。

高級影像編碼市場的促進因素與挑戰

各種促進因素和挑戰影響高級影像編碼市場的成長和發展。

高級影像編碼市場的促進因素包括：

技術進步：AVC 技術的創新將推動市場成長。這些創新包括改進的壓縮演算法和對更高解析度的支持，提高視訊品質和效率，並幫助滿足對高畫質內容日益成長的需求。
對高畫質視訊的需求不斷成長：消費者對高畫質和超高畫質視訊內容的需求不斷成長，推動了 AVC 的採用。高效的編碼解決方案有望提供卓越的視訊體驗。
串流媒體平台的興起：新的線上串流服務為 AVC 技術創造巨大的機會。因此，AVC 已廣泛應用於串流媒體平台，以較低的頻寬提供更好的視訊品質，支援數位媒體消費的成長趨勢。
智慧型裝置的使用不斷增加：智慧型手機和智慧電視等智慧型裝置的高使用率增加了對 AVC 技術的需求。這些設備依靠 AVC 來確保高品質播放和有效壓縮。
雲端基礎的視訊服務的擴展：雲端基礎的視訊服務的成長為 AVC 帶來了新的整合。雲端服務使用 AVC 來實現可擴展的視訊串流、儲存和增加線上視訊內容。

高階影像編碼市場面臨的挑戰是：

高實施成本：開發和實施先進 AVC 解決方案的成本是採用的障礙。鑑於提高視訊品質和效率的好處，出現了投資是否合理的問題。
複雜的整合：將 AVC 整合到現有系統和平台中是個挑戰。確保與其他視訊標準和轉碼器的兼容性和無縫操作是個重要問題。
不斷發展的標準和技術：視訊標準和技術的快速發展帶來了不確定性。透過修改 AVC 解決方案以適應新標準來跟上產業發展是一項持續的挑戰。

這些促進因素和挑戰會影響成長機會，進而影響塑造 AVC 市場的市場動態。雖然對高畫質視訊的需求不斷成長支持了市場的成長，但高成本、整合複雜性和不斷發展的標準是成功的市場發展必須解決的挑戰。

宏觀經濟趨勢（2018-2023）與預測（2024-2030）
全球高階影像編碼市場趨勢（2018-2023）與預測（2024-2030）
全球高級影像編碼市場（依類型）
- H.264/MPEG-4 規範
- H.265/HEVC
- VP9
- AV1
- 其他
全球高級影像編碼市場：依應用分類
- 視訊串流
- 廣播
- 視訊會議
- 監控
- 其他

第4章 2018-2030年市場趨勢及預測分析，依地區

依地區分類的全球高級影像編碼市場
北美高級影像編碼市場
歐洲先進影像編碼市場
亞太先進影像編碼市場
其他地區先進影像編碼市場

第5章競爭分析

產品系列分析
業務整合
波特五力分析

第6章成長機會與策略分析

成長機會分析
- 依類型分類的全球高級影像編碼市場成長機會
- 依應用分類的全球高級影像編碼市場成長機會
- 依地區分類的全球高級影像編碼市場成長機會
全球高級影像編碼市場新趨勢
戰略分析
- 新產品開發
- 擴大全球先進影像編碼市場的產能
- 全球高級影像編碼市場的合併、收購與合資
- 認證和許可

第7章主要企業概況

Apple
Cisco Systems
Google
Microsoft
Intel
Amazon
Sony
Samsung Electronics
Huawei Technologies
Broadcom

簡介目錄

Advanced Video Coding Trends and Forecast

The future of the global advanced video coding market looks promising with opportunities in video streaming, broadcasting, video conferencing, and surveillance applications. The global advanced video coding market is expected to reach an estimated $4.8 billion by 2030 with a CAGR of 4.3% from 2024 to 2030. The major drivers for this market are the significant demand for high-quality video content, the rising popularity of online video streaming, and the expanding 4K and 8K video markets.

Lucintel forecasts that, within the type category, H.264/MPEG-4 AVC is expected to witness the highest growth over the forecast period as it offers a good balance of compression efficiency and video-quality computer systems.
Within the application category, video streaming is expected to witness the highest growth over the forecast period due to the growing need for AVC to provide high-quality video compression and guarantee seamless streaming and playback on YouTube, Netflix, and Amazon Prime.
In terms of region, North America is expected to witness the highest growth over the forecast period due to the rising popularity of video streaming services, augmenting the population's disposable incomes, and the presence of key players in the region.

Gain valuable insights for your business decisions with our comprehensive 150+ page report.

Emerging Trends in the Advanced Video Coding Market

Several evolving trends are shaping the advanced video coding market, reflecting the development of technology and advancements in consumer demand.

Shift to 4K and 8K Resolution: The growing demand for high-resolution content is driving the development of AVC technologies that support 4K and 8K video. This requires more robust compression algorithms to handle the increased data payload, process it, and deliver high-quality content to the end user.
Integration with Streaming Platforms: This trend is driven by the integration of AVC technology with various streaming platforms to improve video quality and reduce bandwidth consumption. The integration allows the delivery of high-definition content across multiple devices and networks, enhancing the user experience.
Compression Efficiency Improvements: Ongoing improvements in AVC algorithms are leading to better compression efficiencies. Improved compression efficiency reduces file size and bandwidth requirements while maintaining resolution. Some of the factors driving these trends in streaming and broadcasting applications are outlined below.
Rise of AI and Machine Learning: AI and machine learning are being applied to AVC technology to optimize video compression and quality. These technologies enable adaptive bitrate streaming and real-time adjustments, further optimizing video delivery and performance.
Increased Focus on Low-Latency Streaming: The real-time application requirements of live streaming and interactive content are driving the demand for low-latency performance in AVC. Further improvements are needed in the speed of encoding and decoding to minimize delay and enhance the user experience.

These trends are reshaping the AVC market by driving innovation in video quality, efficient compression, and integration with new technologies. Major areas of focus include higher resolution, optimization of streaming, and real-time performance, all aimed at meeting the evolving needs of consumers and industries.

Recent Developments in the Advanced Video Coding Market

Recent developments in the advanced video coding market reflect key technological developments and increased usage across a wide range of applications.

Improved Compression Algorithms: Increased efficiency in the algorithms used for AVC allows compression to yield much higher quality at low bitrates. These developments save bandwidth and reduce storage, which further supports the growing demand for high-definition content.
Support for Higher Resolutions: With the increasing demand for ultra-high-definition content, AVC technology now supports 4K and 8K resolutions. This enhances video quality and improves the viewing experience across multiple platforms.
Integration of Cloud Services: AVC is being integrated into cloud services to enable scalable solutions for video streaming and storage. This will allow content delivery on demand, improving accessibility across a variety of devices and network conditions.
Enhanced Hardware Acceleration: Hardware acceleration technologies are continuously improving, which enhances the efficiency of AVC encoding and decoding. These advancements lead to faster processing and higher efficiency, enabling real-time video applications and high-quality streaming.
Improved Interoperability: Increased interoperability between AVC and other video standards and codecs is becoming a key focus. This development ensures compatibility across different platforms and devices, allowing seamless delivery of content and enhancing the user experience.

These factors are expected to influence the AVC market by improving video quality, efficiency, and integration with emerging technologies. Higher resolution, cloud services, and hardware acceleration will continue to be key areas of focus that drive growth and enhance overall performance in AVC systems.

Strategic Growth Opportunities for Advanced Video Coding Market

Recent trends in the triazine biocide market show a movement toward more innovation and adherence to regulations due to technological advancements and increased sensitivity toward the environment. These trends also influence the market by improving the performance, safety, and sustainability of its products.

Formulation Technology: Innovations in formulation technology are enhancing the efficacy of Triazine biocides. New formulations with improved solubility and controlled-release capabilities increase the efficiency of biocides in applications related to water treatment and industrial processes.
Regulatory Updates and Compliance: The major impacts of the call for stricter regulations affect the development of Triazine biocides. Companies are therefore increasing attention to product reformulation in line with new environmental and safety standards, including improvements in the product safety profile and compliance with international regulations.
Sustainable Production Practices: The industry aims for sustainable production methods that use renewable resources and minimize waste. These strategies align with global sustainability objectives, addressing the increasing consumer and regulatory demands for green products.
Increased R&D Investment: Organizations have strategic intentions to invest heavily in R&D to advance technologies for Triazine biocides. This investment fosters the development of more innovative product formulations, application methods, and performance characteristics, thereby improving overall market competitiveness.
Market Development in Emerging Economies: The growth of the Triazine biocide market is rapid in emerging economies due to industrial growth and an increasing need for effective biocide solutions. Companies target these markets with appropriate products and cost-effective solutions to seize new growth opportunities.

These changes are significantly impacting the performance of Triazine biocides by improving product performance, ensuring regulatory compliance, and enhancing market reach. By leveraging such developments, a company can improve its position in the market and respond to the emerging needs of industries.

Advanced Video Coding Market Driver and Challenges

Various drivers and challenges are influencing the growth and development of the advanced video coding market.

The factors driving the advanced video coding market include:

Technological Advancements: Innovations in AVC technology drive market growth. These innovations include improved compression algorithms and support for higher resolutions, which enhance the quality and efficiency of videos, helping to meet the increasing demand for high-definition content.
Rising Demand for High-Quality Video: The growing consumer demand for high-definition and ultra-high-definition video content fuels the adoption of AVC. Efficient coding solutions are expected to deliver superior video experiences.
Increasing Streaming Platforms: Emerging online streaming services are opening significant opportunities for AVC technology. As a result, streaming platforms extensively use AVC to deliver better video quality at low bandwidths, which supports the growing trend of digital media consumption.
Increased Utilization of Intelligent Devices: The high usage of intelligent devices, such as smartphones and smart TVs, creates a demand for AVC technology. These devices rely on AVC to ensure high-quality playback and effective compression.
Expansion of Cloud-Based Video Services: The growth of cloud-based video services has made new integrations of AVC possible. Cloud services use AVC for scalable video streaming, storage, and the increasing volume of online video content.

Challenges in the advanced video coding market include:

High Implementation Costs: The cost of developing and implementing sophisticated AVC solutions is a barrier to their widespread adoption. It raises the question of whether the investment is justified by the benefits of improved video quality and efficiency.
Complex Integration: Integrating AVC into existing systems and platforms can be challenging. Ensuring compatibility and seamless operation with other video standards and codecs is a significant issue.
Evolving Standards and Technologies: The rapid evolution of video standards and technologies creates uncertainty. There is a continual challenge to keep up with industry developments by modifying AVC solutions to meet new standards.

These drivers and challenges influence growth opportunities and, in turn, market dynamics that shape the AVC market. While the growing demand for high-quality videos supports market growth, high costs, integration complexities, and evolving standards are challenges that must be addressed for successful market development.

List of Advanced Video Coding Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies advanced video coding companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the advanced video coding companies profiled in this report include-

Apple
Cisco Systems
Google
Microsoft
Intel
Amazon
Sony
Samsung Electronics
Huawei Technologies
Broadcom

Advanced Video Coding by Segment

The study includes a forecast for the global advanced video coding by type, application, and region.

Advanced Video Coding Market by Type [Analysis by Value from 2018 to 2030]:

H.264/MPEG-4 AVC
H.265/HEVC
VP9
AV1
Others

Advanced Video Coding Market by Application [Analysis by Value from 2018 to 2030]:

Video Streaming
Broadcasting
Video Conferencing
Surveillance
Others

Advanced Video Coding Market by Region [Analysis by Value from 2018 to 2030]:

North America
Europe
Asia Pacific
The Rest of the World

Country Wise Outlook for the Advanced Video Coding Market

The AVC market has been experiencing rapid growth due to the increasing demand for high-definition content and advancements in streaming technology. Key innovations in codec technologies, further improvements in compression efficiency, and the rise of 4K and 8K content are driving the market forward. Additionally, hardware and software developments are shaping the performance and penetration of AVC.

United States: In the U.S., various developments in AVC technology aim to streamline and perfect video streaming and broadcast quality. Notable developments include the integration of AVC into emerging platforms for better video delivery and support for higher resolutions like 4K and 8K. Innovations in software encoding and decoding improve compression efficiency, reduce bandwidth usage, and enhance the viewer experience.
China: Demand for high-quality video content has been booming in China, which is experiencing some of the fastest growth in the adoption of AVC. Key developments include the deployment of AVC into major streaming services and digital media platforms, which efficiently handle high-definition video. Furthermore, R&D investments in AVC technologies are focused on supporting the growth of China's digital entertainment and smart TV markets.
Germany: Germany is also advancing in AVC, particularly for broadcast and streaming solutions. Embedding AVC into next-generation broadcasting standards and enhancing compression algorithms are some of the recent developments in Germany. Interoperability and efficiency in AVC implementations, especially for HD and UHD video content delivered to both consumer and professional sectors, are other areas in which Germany is prioritizing interest.
India: The Indian market is increasingly adopting AVC across both consumer and professional sectors. Recent developments in the sector include the rollout of various AVC technologies for mobile video streaming and digital broadcasting. Growing investments in AVC are underway to support emerging technologies, such as virtual reality and 4K content, driven by the surge in digital media consumption.
Japan: Japan is the leading innovator in AVC technology, with recent developments focusing on video quality and streaming capacity. Noteworthy developments include the application of AVC to high-definition broadcasting and smart devices. Other areas of focus include the integration of AVC with next-generation video standards and the enhancement of AVC algorithms for better performance and low latency in live streaming and video-on-demand services.

Features of the Global Advanced Video Coding Market

Market Size Estimates: Advanced video coding market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2018 to 2023) and forecast (2024 to 2030) by various segments and regions.

Segmentation Analysis: Advanced video coding market size by type, application, and region in terms of value ($B).

Regional Analysis: Advanced video coding market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different types, applications, and regions for the advanced video coding market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the advanced video coding market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

Q.1. What are some of the most promising, high-growth opportunities for the advanced video coding market by type (h.264/mpeg-4 avc, h.265/hevc, vp9, av1, and others), application (video streaming, broadcasting, video conferencing, surveillance, and others), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
Q.2. Which segments will grow at a faster pace and why?
Q.3. Which region will grow at a faster pace and why?
Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
Q.5. What are the business risks and competitive threats in this market?
Q.6. What are the emerging trends in this market and the reasons behind them?
Q.7. What are some of the changing demands of customers in the market?
Q.8. What are the new developments in the market? Which companies are leading these developments?
Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

1. Executive Summary

2. Global Advanced Video Coding Market : Market Dynamics

2.1: Introduction, Background, and Classifications
2.2: Supply Chain
2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2018 to 2030

3.1. Macroeconomic Trends (2018-2023) and Forecast (2024-2030)
3.2. Global Advanced Video Coding Market Trends (2018-2023) and Forecast (2024-2030)
3.3: Global Advanced Video Coding Market by Type
- 3.3.1: H.264/MPEG-4 AVC
- 3.3.2: H.265/HEVC
- 3.3.3: VP9
- 3.3.4: AV1
- 3.3.5: Others
3.4: Global Advanced Video Coding Market by Application
- 3.4.1: Video Streaming
- 3.4.2: Broadcasting
- 3.4.3: Video Conferencing
- 3.4.4: Surveillance
- 3.4.5: Others

4. Market Trends and Forecast Analysis by Region from 2018 to 2030

4.1: Global Advanced Video Coding Market by Region
4.2: North American Advanced Video Coding Market
- 4.2.1: North American Market by Type: H.264/MPEG-4 AVC, H.265/HEVC, VP9, AV1, and Others
- 4.2.2: North American Market by Application: Video Streaming, Broadcasting, Video Conferencing, Surveillance, and Others
4.3: European Advanced Video Coding Market
- 4.3.1: European Market by Type: H.264/MPEG-4 AVC, H.265/HEVC, VP9, AV1, and Others
- 4.3.2: European Market by Application: Video Streaming, Broadcasting, Video Conferencing, Surveillance, and Others
4.4: APAC Advanced Video Coding Market
- 4.4.1: APAC Market by Type: H.264/MPEG-4 AVC, H.265/HEVC, VP9, AV1, and Others
- 4.4.2: APAC Market by Application: Video Streaming, Broadcasting, Video Conferencing, Surveillance, and Others
4.5: ROW Advanced Video Coding Market
- 4.5.1: ROW Market by Type: H.264/MPEG-4 AVC, H.265/HEVC, VP9, AV1, and Others
- 4.5.2: ROW Market by Application: Video Streaming, Broadcasting, Video Conferencing, Surveillance, and Others

5. Competitor Analysis

5.1: Product Portfolio Analysis
5.2: Operational Integration
5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

6.1: Growth Opportunity Analysis
- 6.1.1: Growth Opportunities for the Global Advanced Video Coding Market by Type
- 6.1.2: Growth Opportunities for the Global Advanced Video Coding Market by Application
- 6.1.3: Growth Opportunities for the Global Advanced Video Coding Market by Region
6.2: Emerging Trends in the Global Advanced Video Coding Market
6.3: Strategic Analysis
- 6.3.1: New Product Development
- 6.3.2: Capacity Expansion of the Global Advanced Video Coding Market
- 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global Advanced Video Coding Market
- 6.3.4: Certification and Licensing