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體育用品和健身健身器材

市場調查報告書

商品編碼

1918335

健康與健身俱樂部市場－2026-2031年預測

Health and Fitness Club Market - Forecast from 2026 to 2031

出版日期: 2026年01月21日 | 出版商:

Knowledge Sourcing Intelligence | 英文 144 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

預計健康和健身俱樂部市場將保持 7.79% 的複合年成長率，從 2025 年的 119.86 億美元成長到 2031 年的 187.99 億美元。

健身俱樂部市場正經歷強勁成長，這主要得益於人們健康意識的增強、可支配收入的增加以及肥胖、糖尿病、高血壓和心臟病等文明病的日益普遍。這些因素推動了健身設施會員數量的成長。數位化趨勢正在加速這一擴張，領先的營運商透過行動應用程式和線上課程拓展服務範圍，實現虛擬課程和更廣泛的地域覆蓋。俱樂部也不斷豐富服務內容，以吸引新會員並創造額外收入，從而促進建立一個全面的健康生態系統。

健身俱樂部提供配備健身器材、功能訓練區、室內跑道、瑜珈和冥想區以及其他輔助設施的實體空間。服務包括私人教練、團體課程、健身諮詢和健康指導，通常需要支付會員費。業者正加強進行針對X世代的促銷和合作活動，以提高會員留存率並鼓勵他們投資健康會員服務。高階設施（例如高溫瑜珈室和高海拔訓練室）、具有競爭力的價格體係以及不斷加強的行銷活動支撐著市場收入。線上課程的快速成長是顯著的成長要素，而不斷上升的肥胖率和預防性醫療保健趨勢也帶來了巨大的發展機會。

關鍵市場促進因素凸顯了消費者優先事項的轉變和營運創新。按摩室、桑拿房、游泳池、果汁汽水場、果汁吧和淋浴設備設施等多樣化配套設施的引入，營造了一個促進身心健康的綜合環境，從而吸引並留住那些追求便利和舒適的會員。

健身意識的提高是關鍵促進因素，疾病發病率的上升和收入的成長推動了消費者在健康方面的支出，從而推動了健身俱樂部會員數量的成長。

數位轉型，包括行動應用和虛擬課程，拓展了客戶觸點，使俱樂部能夠遠端與潛在客戶互動，並提供諸如活動追蹤和器材使用指導等服務。這種多元化有助於增加收入來源，並增強競爭優勢。

千禧世代越來越注重健康，在健身活動上的花費也越來越多，業者也提供終身會員資格和 24 小時開放等靈活的選擇，以適應不同的時間安排。

按細分市場來看，會員制服務預計將成為市場的主要驅動力，並實現穩定成長。此細分市場的優點在於，除了設施使用權外，還提供包括游泳池和室內運動設施在內的優質配套服務，並透過社區活動提升整體體驗，鼓勵會員持續參與。

預計北美將佔據主要市場佔有率並實現顯著的複合年成長率。推動成長的因素包括肥胖和糖尿病的增加、老年人健康意識增強導致的參與度提高，以及提供針對不同年齡層和能力水平人群的客製化課程和專業設備的綜合性健身場所的普及。人們越來越重視解決缺乏體能活動的問題，使得規律運動成為一種日常習慣，從而推動了美國和加拿大對健身俱樂部的需求。

領先的數位服務體現了該領域的技術融合。

Virtuagym 的「Virtuagym Fitness」平台提供一體化解決方案，整合了運動計畫、營養管理和進度監測。憑藉直覺的介面和可自訂的功能，它能夠滿足不同健身水平用戶的需求，並為個人和專業人士打造一個充滿活力的社群。

Anytime Fitness 的 Anytime Workouts 應用程式提供隨選個人化訓練，包含各種訓練計畫、專家指導和追蹤工具，讓不同經驗頻譜的使用者都能隨時隨地靈活鍛鍊。

近年來，利用人工智慧進行個人化客製化已成為備受關注的趨勢。

2023年7月，Virtua Gym發布了“Virtua Gym AI Coach”，這是一項整合到行動應用程式中的人工智慧功能。該功能可透過聊天介面存取，利用包含6000多種練習的訓練庫，根據個人需求產生客製化的訓練計劃，提供適合所有能力和經驗水平的自動化指導。

健身俱樂部市場正受益於結構性需求促進因素，包括對預防性健康的重視、設施齊全的模式、數位擴張以及人口結構轉向積極生活方式。在北美，疾病流行和全包式設施的普及鞏固了該地區的主導地位，會員模式也正在利用其全面的價值提案。隨著營運商平衡線上線下體驗，注重個人化、便利性和綜合服務將有助於維持長期成長。產業相關人員應優先考慮技術應用、設施差異化和代際策略制定，以應對競爭格局並充分利用日益增強的健康意識。

本報告的主要優勢：

深入分析：提供對主要和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、行業垂直領域和其他細分市場。
競爭格局：了解全球主要企業的策略舉措，並了解透過正確的策略進入市場的可能性。
市場促進因素與未來趨勢：探討影響市場的動態因素和關鍵趨勢及其對未來市場發展的影響。
可操作的建議：利用這些見解，在快速變化的環境中製定策略決策，發展新的商業機會和收入來源。
受眾廣泛：適用於Start-Ups、研究機構、顧問公司、中小企業和大型企業，且經濟實惠。

企業使用我們的報告的目的是什麼？

產業與市場分析、機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法規結構及影響、新產品開發、競爭情報

報告範圍：

2021年至2025年的歷史數據和2026年至2031年的預測數據
成長機會、挑戰、供應鏈前景、法規結構與趨勢分析
競爭定位、策略和市場佔有率分析
按業務板塊和地區（包括國家）分類的收入和預測評估
公司概況（策略、產品、財務資訊）及主要發展動態。

介紹
北美洲
- 美國
- 加拿大
- 墨西哥
南美洲
- 巴西
- 阿根廷
- 其他
歐洲
- 德國
- 法國
- 英國
- 義大利
- 西班牙
- 其他
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 其他
亞太地區
- 日本
- 中國
- 印度
- 韓國
- 台灣
- 泰國
- 印尼
- 其他

第9章競爭格局與分析

主要企業和策略分析
市佔率分析
合併、收購、協議和合作
競爭對手儀錶板

第10章：公司簡介

Anytime Fitness（Self Esteem Brands, LLC）
Virtuagym
24 Hour Fitness USA, LLC
Gold's Gym International, Inc.
Life Time, Inc.
Planet Fitness Franchising, LLC
CrossFit
The Bay Club Company
Equinox Group
Crunch Fitness
Basic-Fit
SATS Group

第11章附錄

貨幣
先決條件
基準年和預測年時間表
相關人員的主要收益
調查方法
簡稱

簡介目錄

Product Code: KSI061616349

Health And Fitness Club Market, sustaining a 7.79% CAGR, is anticipated to rise from USD 11.986 billion in 2025 to USD 18.799 billion in 2031.

The health and fitness club market is experiencing robust growth, driven by escalating health consciousness, rising disposable incomes, and increasing prevalence of lifestyle-related conditions such as obesity, diabetes, high blood pressure, and heart disease. These factors are prompting greater enrollment in wellness facilities. Digitization trends have accelerated expansion, with leading operators extending reach through mobile applications and online classes, enabling virtual sessions and broader geographic access. Clubs are also diversifying offerings to attract new members and generate ancillary revenue, fostering a comprehensive wellness ecosystem.

Health and fitness clubs provide physical spaces equipped with exercise machinery, functional training areas, indoor tracks, yoga and meditation zones, and additional amenities. Services encompass personal training, group classes, fitness consulting, and health guidance, typically accessed via membership fees. Operators are increasingly targeting Gen X demographics through tailored promotions and collaborations to enhance retention and investment in wellness memberships. Market revenue is bolstered by premium amenities like hot yoga studios and high-altitude rooms, competitive pricing structures, and heightened marketing efforts. The surge in online courses represents a notable growth contributor, while rising obesity rates and preventive healthcare trends present substantial opportunities.

Key market drivers underscore evolving consumer priorities and operational innovations. The introduction of diverse amenities-massage rooms, saunas, swimming pools, squash courts, juice bars, and shower facilities-creates holistic environments that promote comprehensive health approaches, attracting and retaining members seeking convenience and comfort.

Heightened health and fitness awareness is a primary catalyst, with consumers allocating more expenditure to wellness amid growing disease incidence and income growth, driving club memberships.

Digital transformation, including mobile apps and virtual classes, expands customer touchpoints, allowing clubs to engage prospects remotely and offer services like activity tracking and equipment tutorials. This diversification supports additional revenue streams and competitive differentiation.

Millennial awareness of health benefits is fueling expenditure on fitness activities, with operators providing flexible options such as lifelong memberships and 24-hour access to accommodate varied schedules.

From a segmentation viewpoint, the membership fee service type is projected to dominate and exhibit strong growth. This segment's leadership stems from bundled value, granting access to equipment alongside premium amenities like pools and indoor sports, complemented by community programs that elevate the overall experience and encourage sustained participation.

Geographically, North America is anticipated to command a significant market share and achieve notable CAGR. Growth is propelled by rising obesity and diabetes rates, increasing senior participation through expanded health awareness, and the proliferation of multifunctional facilities offering personalized programs and specialized equipment for diverse age groups and abilities. Emphasis on combating physical inactivity has normalized regular exercise, boosting demand for fitness clubs in the United States and Canada.

Prominent digital offerings reflect the sector's technology integration.

Virtuagym's Virtuagym Fitness platform delivers an all-in-one solution combining exercise planning, nutrition tracking, and progress monitoring. Its intuitive interface and customizable features support varied fitness levels, fostering an engaged community for individuals and professionals.

Anytime Fitness' Anytime Workouts app provides on-demand, personalized training with diverse routines, expert guidance, and tracking tools, enabling flexible workouts anytime and anywhere for users across experience spectra.

Recent developments highlight AI-driven personalization.

In July 2023, Virtuagym launched Virtuagym AI Coach, an AI-powered feature integrated into its mobile app. Accessible via chat interface, it generates customized workouts based on individual needs, leveraging a library of over 6,000 exercises to deliver automated coaching suitable for all abilities and experience levels.

The health and fitness club market benefits from structural demand drivers: preventive wellness focus, amenity-rich models, digital extension, and demographic shifts toward active lifestyles. North America's disease prevalence and inclusive facility proliferation reinforce regional leadership, while membership models capitalize on comprehensive value propositions. As operators balance physical and virtual experiences, emphasis on personalization, accessibility, and holistic services will sustain long-term growth. Industry stakeholders should prioritize technology adoption, amenity differentiation, and targeted generational strategies to navigate competitive dynamics and capitalize on expanding wellness consciousness.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2021 to 2025 & forecast data from 2026 to 2031
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information), and Key Developments among others.

Health and Fitness Club Market Segmentation

By Type
Gyms
Yoga Studios
Pilates Studios
Aerobics and Dance Studios
CrossFit and Functional Training Centers
Sports Clubs
Wellness and Spa Centers
Mixed Fitness Centers
Boutique Fitness Studios
By Service Type
Membership Fees
Personal Training Services
Group Exercise Programs
Nutritional Counseling
Spa and Massage Services
Online/Virtual Fitness Programs
Equipment Rental and Merchandise Sales
Corporate Wellness Programs
By Revenue Model
Monthly Subscription
Annual Subscription
Pay-per-Visit
Freemium/Hybrid
By Geography
North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Italy
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
Japan
China
India
South Korea
Taiwan
Thailand
Indonesia
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. HEALTH AND FITNESS CLUB MARKET BY TYPE

5.1. Introduction
5.2. Gyms
5.3. Yoga Studios
5.4. Pilates Studios
5.5. Aerobics and Dance Studios
5.6. CrossFit and Functional Training Centers
5.7. Sports Clubs
5.8. Wellness and Spa Centers
5.9. Mixed Fitness Centers
5.10. Boutique Fitness Studios

6. HEALTH AND FITNESS CLUB MARKET BY SERVICE TYPE

6.1. Introduction
6.2. Membership Fees
6.3. Personal Training Services
6.4. Group Exercise Programs
6.5. Nutritional Counseling
6.6. Spa and Massage Services
6.7. Online/Virtual Fitness Programs
6.8. Equipment Rental and Merchandise Sales
6.9. Corporate Wellness Programs

7. HEALTH AND FITNESS CLUB MARKET BY REVENUE MODEL

7.1. Introduction
7.2. Monthly Subscription
7.3. Annual Subscription
7.4. Pay-per-Visit
7.5. Freemium/Hybrid

8. HEALTH AND FITNESS CLUB MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. USA
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. Germany
- 8.4.2. France
- 8.4.3. United Kingdom
- 8.4.4. Italy
- 8.4.5. Spain
- 8.4.6. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Others
8.6. Asia Pacific
- 8.6.1. Japan
- 8.6.2. China
- 8.6.3. India
- 8.6.4. South Korea
- 8.6.5. Taiwan
- 8.6.6. Thailand
- 8.6.7. Indonesia
- 8.6.8. Others