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體育用品和健身健身器材

健身器材市場規模、佔有率及成長分析（按類型、最終用戶、通路和地區分類）－產業預測（2026-2033 年）

市場調查報告書

商品編碼

1897801

健身器材市場規模、佔有率及成長分析（按類型、最終用戶、通路和地區分類）－產業預測（2026-2033 年）

Fitness Equipment Market Size, Share, and Growth Analysis, By Type (Cardiovascular Training Equipment, Strength Training Equipment), By End User (Home Consumer, Fitness Centers/Gyms), By Distribution Channel, By Region -Industry Forecast 2026-2033

出版日期: 2025年12月18日 | 出版商:

SkyQuest | 英文 223 Pages | 商品交期: 3-5個工作天內

價格

簡介目錄

預計到 2024 年，健身器材市場規模將達到 162.2 億美元，到 2025 年將達到 168.7 億美元，到 2033 年將達到 230.9 億美元，預測期（2026-2033 年）的複合年成長率為 4%。

健身器材市場正經歷強勁成長，這主要得益於人們健康意識的提升和對居家健身解決方案需求的增加。消費者越來越重視健身和體重管理，尤其是在肥胖症和文明病日益增加的情況下，這促使更多人選擇積極的生活方式。這推動了健身器材的銷售。北美市場目前佔據主導地位，而亞太地區已成為成長最快的市場，這主要得益於中國和印度等國家年輕人口的成長、健康意識的提高以及可支配收入的增加。然而，高成本、住宅限制和隱私問題等挑戰依然存在，導致一些消費者對投資高階產品猶豫不決。儘管如此，虛擬和互聯功能等器材技術的創新正在為市場創造新的機會。

健身器材市場促進因素

全球健身器材市場的主要驅動力之一是消費者日益增強的健康意識，這源於人們對身體健康重要性的認知不斷提高。久坐生活方式的盛行，以及對肥胖和慢性疾病日益成長的擔憂，促使人們尋求有效的健康解決方案。消費行為的這種轉變推動了對各種健身器材的需求激增，包括有氧運動器材、肌力訓練器材和智慧健身技術。隨著越來越多的人將健身融入日常生活，市場持續擴張，為製造商和零售商創造了新的機會。

健身器材市場的限制

全球健身器材市場面臨的主要限制因素之一是消費者和健身機構日益成長的預算限制。隨著經濟波動導致可支配收入減少，消費者被迫優先考慮必需品支出，而非健身會員卡和器材購買。此外，許多商業健身房也面臨預算緊張的困境，影響了其投資高品質器材的能力。網路上免費或低價健身內容的日益豐富加劇了這項挑戰，可能促使消費者選擇這些替代方案而非購買健身器材。這些經濟壓力有可能抑制市場成長，並限制新型健身技術和創新成果的普及應用。

健身器材市場趨勢

隨著消費者越來越重視健身的便利性和可近性，健身器材市場正呈現出明顯的虛擬健身趨勢。這種轉變推動了對數位健身應用程式的需求，使用戶能夠根據自身喜好客製化健身體驗。因此，家用健身器材的銷售量顯著成長，許多家庭希望用合適的器材來輔助虛擬訓練。健身與健身的融合不僅促進了個性化訓練，也反映了人們對靈活的居家健康解決方案的更廣泛需求，從而重塑了健身器材市場的格局。

北美洲
- 美國
- 加拿大
歐洲
- 德國
- 西班牙
- 法國
- 英國
- 義大利
- 其他歐洲地區
亞太地區
- 中國
- 印度
- 日本
- 韓國
- 亞太其他地區
拉丁美洲
- 巴西
- 其他拉丁美洲地區
中東和非洲
- 海灣合作理事會國家
- 南非
- 其他中東和非洲地區

競爭資訊

前五大公司對比
主要企業的市場定位（2025 年）
主要市場參與者所採取的策略
近期市場趨勢
公司市佔率分析（2025 年）
主要企業公司簡介
- 公司詳情
- 產品系列分析
- 依業務板塊進行公司股票分析
- 2023-2025年營收年比比較

主要企業簡介

Nike, Inc.（United States）
Peloton Interactive, Inc.（United States）
BowFlex, Inc.（United States）
Johnson Health Tech Co., Ltd.（Taiwan）
Technogym SpA（Italy）
Nautilus, Inc.（United States）
Precor Incorporated（United States）
ICON Health & Fitness, Inc.（United States）
Amer Sports Corporation（Finland）
Basic-Fit NV（Netherlands）
Dyaco International Inc.（Taiwan）
Shuhua Sports Co., Ltd.（China）
Anta Sports Products Limited（China）
Adidas AG（Germany）
Under Armour, Inc.（United States）
Lululemon Athletica Inc.（Canada）
Technogym SpA（Italy）

結論與建議

簡介目錄

Product Code: SQMIG25A2194

Fitness Equipment Market size was valued at USD 16.22 Billion in 2024 and is poised to grow from USD 16.87 Billion in 2025 to USD 23.09 Billion by 2033, growing at a CAGR of 4% during the forecast period (2026-2033).

The fitness equipment market is experiencing robust growth, fueled by increasing health awareness and a preference for home fitness solutions. Consumers are prioritizing fitness and weight management, which enhances equipment sales, particularly as rising obesity and lifestyle diseases prompt more people to adopt active lifestyles. While North America leads the market, the Asia Pacific region is emerging as the fastest-growing segment, driven by a youthful population and heightened health consciousness in countries like China and India, alongside rising disposable incomes. However, challenges remain, including high equipment costs and limited home space, coupled with privacy concerns that deter some from investing in high-end products. Nevertheless, technological innovations in equipment, such as virtual and connected features, are creating new opportunities in the market.

Top-down and bottom-up approaches were used to estimate and validate the size of the Fitness Equipment market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Fitness Equipment Market Segments Analysis

Global Fitness Equipment Market is segmented by Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User and region. Based on Product Type, the market is segmented into Strength Training Equipments, Cardiovascular Training Equipments, Body Composition Analyzers, Fitness Monitoring Equipment and Others. Based on Gender, the market is segmented into Male and Female. Based on Buyer Type, the market is segmented into Individual, Institution, Others, Usage, Residential and Commercial. Based on Type, the market is segmented into Outdoor and Indoor. Based on Distribution Channel, the market is segmented into Retail Stores, Specialty & Sports Shops, Department & Discount Stores, Online and Others. Based on Application, the market is segmented into Weight Loss, Body Building, Physical Fitness, Mental Fitness and Others. Based on End User, the market is segmented into Health Clubs/Gyms, Home Consumers, Hotels, Corporates, Hospitals & Medical Centers, Public Institutions and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Fitness Equipment Market

One of the key market drivers for the Global Fitness Equipment Market is the increasing health consciousness among consumers, fueled by a growing awareness of the importance of physical fitness in promoting overall well-being. The rise of sedentary lifestyles, coupled with heightened concerns over obesity and chronic diseases, is driving individuals to seek effective solutions for maintaining their health. This shift in consumer behavior has led to a surge in demand for various fitness equipment, including cardiovascular machines, strength training devices, and connected fitness technology. As more people integrate fitness into their daily routines, the market continues to expand, creating new opportunities for manufacturers and retailers.

Restraints in the Fitness Equipment Market

One key market restraint for the global fitness equipment market is the rising prevalence of budget constraints among consumers and fitness facilities. Economic fluctuations can lead to reduced disposable income, prompting consumers to prioritize essential expenditures over fitness memberships and equipment purchases. Additionally, many commercial gyms face tight budgets, impacting their ability to invest in high-quality equipment. The increasing availability of free or low-cost fitness content online further adds to the challenge, as consumers may opt for these alternatives instead of purchasing fitness equipment. This economic pressure can hinder market growth and limit the adoption of new fitness technologies and innovations.

Market Trends of the Fitness Equipment Market

The Fitness Equipment market is experiencing a marked trend toward virtual workouts, as consumers increasingly prioritize convenience and accessibility in their fitness routines. This shift has catalyzed demand for digital workout applications, enabling individuals to tailor their fitness experiences to personal preferences. Consequently, there has been a notable increase in home fitness equipment purchases, as households look to complement their virtual training sessions with suitable gear. The integration of technology into fitness not only fosters personalized training but also reflects a broader movement toward flexible, at-home wellness solutions, reshaping the landscape of the fitness equipment market.

Introduction

Objectives of the Study
Scope of the Report
Definitions

Research Methodology

Information Procurement
Secondary & Primary Data Methods
Market Size Estimation
Market Assumptions & Limitations

Executive Summary

Global Market Outlook
Supply & Demand Trend Analysis
Segmental Opportunity Analysis

Market Dynamics & Outlook

Market Overview
Market Size
Market Dynamics
- Drivers & Opportunities
- Restraints & Challenges
Porters Analysis
- Competitive rivalry
- Threat of substitute
- Bargaining power of buyers
- Threat of new entrants
- Bargaining power of suppliers

Key Market Insights

Key Success Factors
Degree of Competition
Top Investment Pockets
Market Ecosystem
Market Attractiveness Index, 2025
PESTEL Analysis
Macro-Economic Indicators
Value Chain Analysis
Pricing Analysis

Global Fitness Equipment Market Size by Product Type & CAGR (2026-2033)

Market Overview
Strength Training Equipments
Cardiovascular Training Equipments
Body Composition Analyzers
Fitness Monitoring Equipment
Others

Global Fitness Equipment Market Size by Gender & CAGR (2026-2033)

Market Overview
Male
Female

Global Fitness Equipment Market Size by Buyer Type & CAGR (2026-2033)

Market Overview
Individual
Institution
Others
Usage
Residential
Commercial

Global Fitness Equipment Market Size by Type & CAGR (2026-2033)

Market Overview
Outdoor
Indoor

Global Fitness Equipment Market Size by Distribution Channel & CAGR (2026-2033)

Market Overview
Retail Stores
Specialty & Sports Shops
Department & Discount Stores
Online
Others

Global Fitness Equipment Market Size by Application & CAGR (2026-2033)

Market Overview
Weight Loss
Body Building
Physical Fitness
Mental Fitness
Others

Global Fitness Equipment Market Size by End User & CAGR (2026-2033)

Market Overview
Health Clubs/Gyms
Home Consumers
Hotels
Corporates
Hospitals & Medical Centers
Public Institutions
Others

Global Fitness Equipment Market Size & CAGR (2026-2033)

North America (Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User)
- US
- Canada
Europe (Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User)
- Germany
- Spain
- France
- UK
- Italy
- Rest of Europe
Asia Pacific (Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User)
- China
- India
- Japan
- South Korea
- Rest of Asia-Pacific
Latin America (Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User)
- Brazil
- Rest of Latin America
Middle East & Africa (Product Type, Gender, Buyer Type, Type, Distribution Channel, Application, End User)
- GCC Countries
- South Africa
- Rest of Middle East & Africa

Competitive Intelligence

Top 5 Player Comparison
Market Positioning of Key Players, 2025
Strategies Adopted by Key Market Players
Recent Developments in the Market
Company Market Share Analysis, 2025
Company Profiles of All Key Players
- Company Details
- Product Portfolio Analysis
- Company's Segmental Share Analysis
- Revenue Y-O-Y Comparison (2023-2025)

Key Company Profiles

Nike, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Peloton Interactive, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
BowFlex, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Johnson Health Tech Co., Ltd. (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Technogym S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Nautilus, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Precor Incorporated (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
ICON Health & Fitness, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Amer Sports Corporation (Finland)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Basic-Fit N.V. (Netherlands)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Dyaco International Inc. (Taiwan)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Shuhua Sports Co., Ltd. (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Anta Sports Products Limited (China)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Adidas AG (Germany)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Under Armour, Inc. (United States)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Lululemon Athletica Inc. (Canada)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments
Technogym S.p.A. (Italy)
- Company Overview
- Business Segment Overview
- Financial Updates
- Key Developments