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市場調查報告書
商品編碼
1918332
化妝品和香水玻璃瓶市場-2026-2031年預測Cosmetics and Perfumery Glass Bottles Market - Forecast from 2026 to 2031 |
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化妝品和香水玻璃瓶市場預計將從 2025 年的 40.11 億美元成長到 2031 年的 53.5 億美元,複合年成長率為 4.92%。
在全球美容及個人護理包裝行業中,化妝品和香水玻璃瓶市場佔據著重要的戰略地位,這主要得益於優質化趨勢以及包裝在品牌差異化中的關鍵作用。玻璃瓶因其優異的化學惰性、不滲透性以及在較長的保存期限內保持產品功效和香氣完整性的能力,仍然是香水、高階護膚品、精華液和精油的首選包裝。
市場中湧現多種變革性趨勢。消費者對永續和可回收玻璃包裝的需求日益成長,這與他們環保意識的增強偏好;同時,高階和奢華的定位透過與優雅和品質的關聯,提升了品牌認知度。香水和護膚品中可重複填充玻璃瓶設計的日益普及,在永續性和保持奢華標準之間取得了平衡。客製化和裝飾技術的創新,例如精密模塑、磨砂、塗層、壓紋和數位印刷,使品牌能夠打造出在貨架上脫穎而出的獨特美感。
關鍵促進因素反映了消費者和分銷管道動態的變化。電子商務的擴張凸顯了耐用、防護性包裝的重要性,玻璃瓶因其高階質感和運輸安全性而備受青睞。在全球範圍內,電子商務約佔零售交易額的20%,其中美妝和香水產業的線上成長尤為迅猛。到2025年第二季度,美國電子商務將佔零售總額的16%以上;到2024年,歐盟網路用戶的線上購物比例將達到77%。這些變化推動了對美觀、堅固的玻璃包裝的需求,既能提升線上店舖的展示效果,又能確保安全送達。
社群媒體和美妝部落客透過提高千禧世代和 Z 世代的參與度,顯著推動了市場的發展勢頭,促使品牌優先考慮具有競爭力、上鏡的玻璃包裝解決方案,這些解決方案在視覺平台上表現良好。
由於玻璃容器具有最佳的密封性能和與各種配方相容性,便於產品差異化,因此製造商更傾向於使用玻璃容器。都市區可支配收入的成長推動了男士護理和護膚產品需求的不斷成長,進一步擴大了目標市場。消費者對高階包裝的高需求是推動成長的主要因素,而高階玻璃包裝設計則能提升消費者的滿意度和購買意願。
按細分市場來看,按壓泵蓋預計將獲得顯著的市場佔有率和強勁的成長,尤其是在護膚和新興的護髮領域,因為其人性化的設計和多功能性符合便利性的趨勢,從而推動了廣泛的採用。
從應用領域來看,護膚預計將主導,受益於消費者在一次性塑膠製品法規日益嚴格的背景下對永續和可回收材料的偏好。玻璃瓶傳遞出精緻高階的形象,與奢侈品牌相得益彰,其輕巧的設計也符合法規要求並有助於減少廢棄物。預計到2024年,歐洲護膚銷售額將達到310億歐元,佔1,040億歐元化妝品零售總額的28.9%。歐萊雅和資生堂等領先製造商正與Gerresheimer AG等玻璃專家建立策略合作夥伴關係,尋求模製玻璃和管狀玻璃解決方案。快速的都市化、社群媒體的影響力以及微型化創新進一步推動了護膚玻璃瓶的需求。
從區域來看,以美國主導的北美已成為關鍵市場。寶潔、歐萊雅、聯合利華和資生堂等高階品牌均以美國為總部,充分利用其龐大的消費群和不斷成長的可支配收入。 Z世代(56%)和千禧世代(48%)日益增強的美容意識(分別有55%和60%的人計劃在2025年的調查中每月至少購買一次美容產品)推動了採用高回收材料製成的奢華專屬包裝的創新。對國內香水生產能力的投資,例如聯合利華在康乃狄克州新建的香水實驗室,正在推動對差異化玻璃香水瓶的需求。像Veressence這樣的老牌製造商將其生產和銷售基地設在美國,從而塑造了競爭格局。
我們的旗艦產品在設計和功能上都體現了精準性。
PGP Glass 30 ML XUXA 是一款小巧精緻的香水瓶,容量為 33.6 毫升,高 137.7 毫米,直徑 24.4 毫米。它採用 III 型玻璃製成,瓶頸處採用 GPI-15 工藝,經久耐用且易於使用。
Poche 的 Madison High Form 採用方形底座設計和對稱側面,有 50 毫升和 100 毫升兩種容量可選,此外還有流線型版本,可微妙地增強香味。
我們的主要競爭對手,Gerresheimer AG、Veresens、Sava Glass Group、Bormioli Luigi、Bormioli Rocco、Owens-Illinois, Inc.、Vitro Packaging、Pochet Group、Zignago Vetro SpA、Storzle Glass Group 和 Heinz Glas GmbH & Co。
2024 年,Stölzle 香水化妝品公司與 Necdot 合作推出了 LumiCoat,這是一種創新的UV防曬技術,可在保持光學清晰度的同時最大限度地保護香水。
化妝品和香水玻璃瓶市場的發展受到永續性需求、電子商務成長、優質化以及消費者對整裝儀容和自我自我護理意識增強等因素的驅動。隨著法規結構和消費者期望的不斷變化,玻璃的可回收性、美觀性和防護性能使其在眾多替代材料中脫穎而出。市場參與企業應優先考慮再生材料的整合、擴充性以及針對電商需求最佳化的耐用性,以在這個充滿活力、以價值主導的細分市場中保持競爭優勢。
企業使用我們的報告的目的是什麼?
產業與市場分析、機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法規結構及影響、新產品開發、競爭情報
Cosmetics And Perfumery Glass Bottles Market is projected to grow at a 4.92% CAGR, increasing from USD 4.011 billion in 2025 to USD 5.35 billion in 2031.
The cosmetics and perfumery glass bottles market occupies a strategic position within the global beauty and personal care packaging industry, driven by premiumization trends and the indispensable role of packaging in brand differentiation. Glass bottles remain the preferred choice for perfumes, luxury skincare, serums, and essential oils due to their superior chemical inertness, impermeability, and ability to preserve product efficacy and fragrance integrity over extended shelf lives.
Market highlights underscore several transformative forces. Rising consumer demand for sustainable, recyclable glass packaging aligns with eco-conscious preferences, while premium and luxury positioning elevates brand perception through associations with elegance and quality. Increasing adoption of refillable glass designs balances sustainability with maintained luxury standards in perfumes and skincare. Innovations in customization and decorative techniques-such as precision molding, frosting, coating, embossing, and digital printing-enable brands to deliver distinctive, shelf-differentiating aesthetics.
Key drivers reflect evolving consumer and channel dynamics. E-commerce expansion has elevated the importance of durable, protective packaging, with glass bottles favored for perceived premium value and transit safety. Globally, e-commerce now accounts for approximately 20% of retail transactions, with beauty and fragrance subcategories experiencing accelerated online growth. In Q2 2025, U.S. e-commerce represented over 16% of total retail sales, while EU online purchasing among internet users reached 77% in 2024. These shifts amplify demand for visually appealing, robust glass packaging that enhances digital storefront presentation and ensures safe delivery.
Social media and beauty influencers significantly influence market momentum by heightening millennial and Gen Z engagement, prompting brands to prioritize competitive, photogenic glass packaging solutions that perform well on visual platforms.
Manufacturer preference for glass containers stems from optimal containment properties and compatibility with diverse formulations, facilitating product distinction. Growing demand for men's grooming and skincare products, fueled by rising urban disposable incomes, further expands the addressable market. High demand for luxurious packaging reinforces growth, as premium glass designs enhance consumer satisfaction and purchase intent.
From a segmentation perspective, the push pump closure type is projected to command substantial share and robust growth, particularly in skincare and emerging haircare applications. Its user-friendly design and versatility align with convenience trends, driving widespread adoption.
By application, skincare holds a dominant position, benefiting from consumers' prioritization of sustainable, recyclable materials amid restrictions on single-use plastics. Glass conveys a sophisticated, high-end image suited to luxury branding, with lightweight variants offering regulatory compliance and waste reduction. In Europe, skincare accounted for €31 billion of €104 billion total cosmetics retail sales in 2024, representing 28.9%. Major manufacturers like L'Oreal and Shiseido leverage strategic partnerships with glass specialists such as Gerresheimer AG for molded and tubular glass solutions. Rapid urbanization, social media influence, and miniaturization innovations further support skincare glass bottle demand.
Geographically, North America-led by the United States-emerges as a pivotal market. The U.S. hosts premium brands including Procter & Gamble, L'Oreal, Unilever, and Shiseido, capitalizing on broad consumer bases and rising disposable incomes. Growing self-consciousness among Gen Z (56%) and millennials (48%), with 55% and 60% respectively purchasing beauty products monthly per 2025 surveys, drives innovation in luxurious, exclusive packaging featuring high recycled content. Investments in domestic fragrance capabilities, such as Unilever's July 2025 fragrance lab in Connecticut, bolster demand for differentiating perfume glass bottles. Established manufacturers like Verescence maintain U.S. production and sales infrastructure, shaping a competitive landscape.
Leading products exemplify design precision and functionality.
PGP Glass's 30 ML XUXA is a compact, sleek perfume bottle with 33.6 ml capacity, 137.7 mm height, and 24.4 mm diameter. Crafted from Type III glass with GPI-15 neck finish, it delivers durability and user convenience.
Pochet's Madison HIGH FORM features a square-base design with regular sides, available in 50 ml and 100 ml capacities, including simplified variants for subtle fragrance enhancement.
Major competitors-Gerresheimer AG, Verescence, Saverglass Group, Bormioli Luigi, Bormioli Rocco, Owens-Illinois Inc., Vitro Packaging, Pochet Group, Zignago Vetro S.p.A, Stolzle Glass Group, and Heinz-Glas GmbH & Co. KGaA-dominate through expertise in premium glass manufacturing, advanced decoration, and longstanding beauty brand partnerships.
In 2024, Stoelzle Perfumery & Cosmetics collaborated with Nexdot to launch Lumi Coat, an innovative UV filter technology that maximizes protection for perfume contents while preserving optical clarity.
The cosmetics and perfumery glass bottles market is propelled by sustainability imperatives, e-commerce proliferation, premiumization, and demographic shifts toward grooming and self-care. As regulatory frameworks and consumer expectations evolve, glass's recyclability, aesthetic superiority, and protective qualities position it advantageously against alternatives. Industry participants should prioritize recycled content integration, customization scalability, and e-commerce-optimized durability to sustain competitive edge in this dynamic, value-driven segment.
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