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市場調查報告書

商品編碼

1918133

成人尿墊市場－2026-2031年預測

Incontinence Pads Market - Forecast from 2026 to 2031

出版日期: 2026年01月15日 | 出版商:

Knowledge Sourcing Intelligence | 英文 147 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

預計到 2025 年，尿失禁墊市場規模將達到 139.38 億美元，到 2031 年將達到 208.19 億美元，複合年成長率為 6.92%。

受尿失禁盛行率上升、人口老化和生活方式改變等因素的推動，預計到2031年，成人尿失禁墊市場將以6.92%的複合年成長率穩步成長。這些一次性或可重複使用的產品旨在透過吸收和容納排泄物，防止滲漏，從而有效控制成人的尿失禁和糞便失禁，同時保持使用者乾爽舒適，提供重要的保護。尿失禁盛行率上升、人口結構變化、都市化趨勢、身障者數增加以及公眾意識的提高等多種因素共同推動了市場擴張。

主要市場促進因素

尿失禁的盛行率

尿失禁盛行率的上升是成長要素。美國國家尿失禁協會估計，約有2500萬美國成年人患有暫時性或慢性尿失禁。 2019年，約有38%的澳洲人受到尿失禁的影響。正確使用和處理尿墊對於保持衛生和預防皮膚刺激至關重要，而產品品質和設計正日益成為重要的市場差異化因素，因為製造商在舒適性、吸收性和隱蔽性方面競爭。

人口需求

人口老化與尿失禁盛行率上升密切相關，進而導致對尿失禁管理產品的需求增加。尿失禁在50歲及以上女性中更為常見。預計人口老化將顯著推動市場成長。截至2020年6月30日，澳洲65歲以上老年人口中，女性佔超過一半（53%），估計有220萬女性和200多萬男性。中國60歲及以上人口預計將從2019年的2.54億增加到2040年的4.02億，顯示人口結構變化的規模將催生全球市場對永續尿失禁管理解決方案的需求。

都市化和生活方式因素

都市化和生活方式的改變導致人們生活節奏加快，久坐時間增加。這導致尿失禁病例增加，並對便利、隱藏的尿失禁管理解決方案產生了需求。預計到2050年，全球約三分之二的人口將居住在都市區。此外，目前占美國就業總量43%以上的服務業高度依賴久坐，上班族超過89%的工作時間都處於坐姿。這種生活方式會導致肥胖和糖尿病等多種健康問題，而這些問題又會加劇尿失禁症狀，進而形成持續的市場需求。

身體殘疾的影響

身體殘疾會嚴重影響一個人控制膀胱和腸道功能的能力，並可能導致尿失禁。脊髓損傷、多發性硬化症、腦性麻痹、肌肉營養不良症和運動功能障礙等多種疾病都可能是尿失禁的原因或誘發因素。預計身體殘疾病例的不斷增加將推動市場成長。目前，據估計全球有13億人（佔總人口的16%）患有嚴重的身體殘疾。殘疾人士患肥胖症、糖尿病、中風、氣喘、憂鬱症和口腔衛生不良等疾病的風險是一般人的兩倍，這會帶來額外的醫療保健需求，包括尿失禁管理。

政府措施和醫療改革

政府致力於改善老年人和慢性疾病患者生活品質的各項舉措，正在推動成人尿墊市場的成長。「健康人群2031」舉措旨在幫助美國大眾及時獲得高品質的醫療保健服務，並改善他們的健康狀況。美國政府支持“健康老化計劃”，該計劃旨在延長老年人的壽命並維護他們的健康。這些措施提高了公眾對尿失禁的認知，減少了對尿失禁的歧視，從而促進了產品的普及，並透過改善醫療保健服務和加強病患教育，支持了市場的發展。

市場限制

儘管尿失禁墊市場呈現成長趨勢，但仍面臨諸多挑戰。在許多社會中，尿失禁仍然與社會污名和禁忌聯繫在一起，導致患者不願尋求幫助或使用尿失禁墊，造成漏報和需求低。在澳大利亞，約有70%的尿失禁患者沒有尋求協助或治療。此外，可重複使用的布墊、成人紙尿褲和其他吸收性產品等其他尿失禁管理方法也與拋棄式尿失禁墊競爭，迫使製造商透過創新、舒適和便捷等特性脫穎而出。

區域趨勢

由於尿失禁盛行率不斷上升、政府宣傳活動不斷推進、人口老化以及金佰利和雅典娜醫療保健產品等市場領導的存在，預計北美在預測期內將佔據顯著的市場佔有率。在美國，25%至30%的男性和25%至30%的女性患有尿失禁。膀胱過動症影響著3,300萬人，其症狀包括尿急、頻尿和急性尿失禁，這構成了一個龐大的潛在患者群體，他們需要持續的尿失禁管理解決方案。

受人口趨勢、生活方式趨勢以及產品設計和材料方面的技術進步的推動，尿失禁墊市場持續發展。

本報告的主要優勢：

深入分析：取得以客戶群、政府政策和社會經濟因素、消費者偏好、垂直產業和其他細分市場為重點的深入市場洞察，涵蓋主要地區和新興地區。
競爭格局：了解主要企業採取的策略舉措，並了解透過正確的策略實現市場滲透的潛力。
市場促進因素與未來趨勢：探索動態因素和關鍵市場趨勢，以及它們將如何塑造未來的市場發展。
可執行的建議：利用洞察力為策略決策提供訊息，從而在動態環境中開拓新的業務管道和收入來源。
受眾範圍廣：對新興企業、研究機構、顧問公司、中小企業和大型企業都有益處且經濟高效。

它是用來做什麼的？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範及其影響、新產品開發、競爭影響

分析範圍

歷史資料（2021-2025 年）和預測資料（2026-2031 年）
成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
競爭對手定位、策略和市場佔有率分析
按業務板塊和地區（國家）分類的收入成長和預測分析
公司概況（策略、產品、財務資訊、關鍵趨勢等）

The incontinence pads market is experiencing steady growth at a 6.92% CAGR through 2031, driven by rising urinary incontinence prevalence, aging populations, and lifestyle changes. These disposable or reusable products-designed to manage urinary or fecal incontinence in adults by absorbing and containing waste while preventing leakage-provide essential protection keeping users dry and comfortable. The convergence of increasing incontinence prevalence, demographic shifts, urbanization trends, rising physical disabilities, and growing awareness is propelling market expansion.

Primary Market Drivers

Urinary Incontinence Prevalence

Rising urinary incontinence prevalence represents a significant growth driver. The National Association for Continence estimates approximately 25 million adult Americans suffer from either transient or chronic urinary incontinence. An estimated 38% of Australian people were affected by incontinence in 2019. Proper usage and disposal of incontinence pads are crucial to maintaining hygiene and preventing skin irritation, making product quality and design increasingly important differentiators in the market as manufacturers compete on comfort, absorbency, and discretion.

Demographic Imperatives

Aging is associated with higher incontinence prevalence, leading to increased need for incontinence management products. Urinary incontinence is more common in women aged 50 years or above. The rising aging population is expected to substantially aid market growth. Above half (53%) of older Australians aged 65 and above were women as of June 30, 2020, comprising an estimated 2.2 million women and over 2.0 million men. The population aged 60 years or above in China is estimated to increase from 254 million in 2019 to 402 million by 2040, demonstrating the scale of demographic shifts creating sustained demand for incontinence management solutions across global markets.

Urbanization and Lifestyle Factors

Urbanization and changing lifestyles have led to busier schedules and shifts toward more sedentary lifestyles, contributing to increased incontinence cases and creating demand for convenient, discreet incontinence management solutions. Approximately two-thirds of the world's population is expected to live in urban areas by 2050. Additionally, highly sedentary service industries presently account for over 43% of all U.S. jobs, with office workers spending more than 89% of their time sitting down. These lifestyle patterns contribute to various health conditions including obesity and diabetes that can exacerbate incontinence issues, creating sustained market demand.

Physical Disability Impact

Physical disabilities can significantly impact individuals' ability to control bladder or bowel functions, leading to incontinence. Various conditions-including spinal cord injuries, multiple sclerosis, cerebral palsy, muscular dystrophy, and mobility impairments-can cause or contribute to incontinence. Rising physical disability cases are expected to bolster market growth. Currently, 1.3 billion individuals worldwide, or 16% of the population, are estimated to be significantly disabled. The risk of acquiring diseases including obesity, diabetes, stroke, asthma, depression, and poor dental health is double for those with impairments, creating additional healthcare needs including incontinence management.

Government Initiatives and Healthcare Reforms

Government initiatives focused on improving quality of life for elderly individuals and those with chronic conditions have played roles in driving the incontinence pads market. The Healthy People 2031 initiative aims to assist U.S. individuals in accessing timely, high-quality healthcare services, enhancing their health. The U.S. government supports Health Aging Program initiatives that aim to prolong lives and maintain health of older people. These programmatic efforts create awareness and reduce stigma around incontinence, encouraging product adoption and supporting market development through improved healthcare access and patient education.

Market Constraints

Despite positive growth trajectories, the incontinence pads market faces challenges. Incontinence remains associated with stigma and social taboos in many societies, preventing individuals from seeking help or using incontinence pads, leading to underreporting and reduced demand. Approximately 70% of Australian people with urine leakage do not seek help or treatment for their condition. Additionally, alternative incontinence management methods-including reusable cloth pads, adult diapers, or other absorbent products-pose competition to disposable incontinence pads, requiring manufacturers to differentiate through innovation, comfort, and convenience features.

Regional Dynamics

North America is expected to hold significant market share during the forecast period, supported by increasing incontinence prevalence, government awareness programs, aging populations, and presence of market leaders including Kimberly-Clark and Attends Healthcare Products. Between 25 and 30 percent of U.S. men and women experience urinary incontinence. Overactive bladder affects 33 million people, characterized by symptoms of urgency, frequency, and urge incontinence, creating substantial addressable patient populations requiring ongoing incontinence management solutions.

Recent Developments

In April 2023, Kimberly Clark's Poise launched Poise 7 drop pads for bladder leaks, designed for women to provide up to 100% clean, dry, and fresh protection, claiming to be 10 times drier than leading period pads. This development demonstrates ongoing product innovation focused on enhanced absorbency, comfort, and discretion to meet evolving consumer expectations and reduce usage barriers.

The incontinence pads market continues evolving, driven by demographic trends, lifestyle changes, and technological advancement in product design and materials.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2021 to 2025 & forecast data from 2026 to 2031
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information), and Key Developments among others.

Incontinence Pads Market Segmentation

By Product
Reusable Pads
Disposable Pads
By Patient
Female Incontinence Pads
Male Incontinence Pads
By Distribution Channel
Online
Offline
By End-User
Hospitals
Clinics
Long-term Care Facilities
Homecare Settings
Others
By Geography
North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
China
India
Japan
South Korea
Indonesia
Thailand
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. INCONTINENCE PADS MARKET BY PRODUCT

5.1. Introduction
5.2. Reusable Pads
5.3. Disposable Pads

6. INCONTINENCE PADS MARKET BY PATIENT

6.1. Introduction
6.2. Female Incontinence Pads
6.3. Male Incontinence Pads

7. INCONTINENCE PADS MARKET BY DISTRIBUTION CHANNEL

7.1. Introduction
7.2. Online
7.3. Offline

8. INCONTINENCE PADS MARKET BY END-USER

8.1. Introduction
8.2. Hospitals
8.3. Clinics
8.4. Long-term Care Facilities
8.5. Homecare Settings
8.6. Others

9. INCONTINENCE PADS MARKET BY GEOGRAPHY

9.1. Introduction
9.2. North America
- 9.2.1. USA
- 9.2.2. Canada
- 9.2.3. Mexico
9.3. South America
- 9.3.1. Brazil
- 9.3.2. Argentina
- 9.3.3. Others
9.4. Europe
- 9.4.1. Germany
- 9.4.2. France
- 9.4.3. United Kingdom
- 9.4.4. Spain
- 9.4.5. Others
9.5. Middle East and Africa
- 9.5.1. Saudi Arabia
- 9.5.2. UAE
- 9.5.3. Others
9.6. Asia Pacific
- 9.6.1. China
- 9.6.2. India
- 9.6.3. Japan
- 9.6.4. South Korea
- 9.6.5. Indonesia
- 9.6.6. Thailand
- 9.6.7. Others