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市場調查報告書
商品編碼
1918091
全球牧草市場-2026-2031年預測Global Herbage Market - Forecast from 2026 to 2031 |
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全球牧草市場預計將從 2025 年的 849,401,000 美元成長到 2031 年的 1,281,219,000 美元,複合年成長率為 7.09%。
飼料市場(包括草本植物的葉片和肉質莖)正經歷強勁成長,這主要得益於其在牲畜營養、人類健康和永續農業方面的廣泛應用。該行業的特點是主要消費和農業趨勢的融合,包括乳製品需求的成長、植物性飲食的興起以及政府對有機農業的支持力度加大。
市場擴張的關鍵促進因素在於牧草在改善牲畜健康和生產力方面所扮演的重要角色。作為富含蛋白質的飼料的重要來源,優質牧草能夠直接改善動物營養。這在乳牛養殖業尤其重要,因為營養豐富的牧草對於促進牲畜健康和提高牛奶產量至關重要。隨著全球對乳製品的需求持續成長,酪農正積極採用優質牧草來改善牛群健康狀況並提高產量,為市場創造了持續的需求。
同時,素食和純素食的興起正從消費層面推動市場擴張。出於健康、環境和倫理方面的考慮,全球範圍內向植物性營養的轉變正在增加人類飲食中草類食物的攝取。這一趨勢在亞太地區尤為明顯,該地區素食主義盛行,進一步鞏固了對植物來源食品的需求基礎。
草類在眾多產業中的多樣化功能用途是推動市場成長的關鍵因素。除了作為牲畜飼料這個主要用途外,草類也是傳統中藥的重要成分。例如,百里香和香菜等品種因其具有增強認知能力和促進消化等療效而被用於治療疾病。此外,某些草類也被添加到飼料中作為補充劑,以增強其抗發炎特性。草類的效用也延伸至園林綠化領域,用於景觀美化、裝飾以及運動場地鋪設,這充分體現了其廣泛的商業性價值。
政府政策和措施正成為市場成長的強勁促進者。許多政府正積極透過專款和政策框架,推廣有機農業和天然農業投入品的採用。旨在支持和研究有機農業轉型以及鼓勵叢集有機農業發展的國家計劃,都在直接促進牧場種植。這些措施降低了農民採用有機農業的門檻,並使牧場系統作為可行且永續的農業模式獲得認可。
從地理上看,亞太地區預計將成為牧草的主要市場。這一主導地位是由多種因素共同推動的,包括乳製品需求的成長、素食主義盛行以及生活水準的提高。政府為擴大該地區有機農業所採取的支持措施,進一步強化了這些需求促進因素,為市場擴張創造了有利環境。
競爭格局中包括Alltech、For Farmers和Associated British Foods plc等國際公司,它們提供創新的飼料解決方案、專業補充劑和附加價值服務。它們持續致力於改善農業領域並創建新的永續經營模式,這與推動牧草產業發展的整體市場趨勢相符。對專業營養管理和永續農產品解決方案的關注,標誌著市場正朝著高價值、科學驗證的產品方向發展。
它是用來做什麼的?
產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範及其影響、新產品開發、競爭影響
The global herbage market, at a 7.09% CAGR, is anticipated to reach USD 1281.219 million in 2031 from USD 849.401 million in 2025.
The herbage market, encompassing the leafy and succulent stems of herbaceous plants, is experiencing robust growth driven by its multifaceted applications in livestock nutrition, human health, and sustainable agriculture. The sector is defined by the convergence of several major consumer and agricultural trends, including the rising demand for dairy, the expansion of plant-based diets, and increased governmental support for organic farming practices.
A primary driver of market expansion is the critical role of herbage in enhancing livestock health and productivity. High-quality herbage serves as a fundamental source of protein-rich forage, directly improving animal nutrition. This is particularly significant for the dairy industry, where the use of nutrient-dense herbage is integral to boosting livestock health and milk output. As global demand for dairy products continues to rise, dairy farmers are increasingly adopting superior herbage to improve herd health and increase production volumes, creating a sustained demand driver for the market.
Parallelly, the growth in vegetarian and vegan diets is propelling the market from the consumer side. A global shift towards plant-based nutrition, motivated by health, environmental, and ethical considerations, is increasing the consumption of herbage for human dietary needs. This trend is most pronounced in the Asia-Pacific region, which has a high prevalence of vegetarianism, further solidifying the demand base for plant-derived food sources.
The diverse functional applications of herbage across multiple industries significantly contribute to its market momentum. Beyond its core use as livestock feed, herbage is a vital raw material for herbal medicines. Varieties such as thyme-leafed gratiola and coriander are utilized for their therapeutic properties, including enhancing cognitive function and aiding digestion. Furthermore, specific herbage types are incorporated into animal feed as supplements to boost anti-inflammatory capabilities. The utility of herbage also extends to amenity horticulture, where grasses are employed for landscaping, decorating lawns, and surfacing sports fields, demonstrating the product's wide-ranging commercial value.
Government policies and initiatives are acting as powerful catalysts for market growth. Numerous governments are actively promoting organic farming and the adoption of natural agricultural inputs through targeted funding and policy frameworks. Programs designed to support organic transition and research, alongside national schemes that encourage cluster-based organic farming, are directly increasing the cultivation of herbage. These initiatives lower barriers to adoption for farmers and legitimize herbage-based systems as a viable and sustainable agricultural model.
Geographically, the Asia-Pacific region is expected to be a significant and dominant market for herbage. This leadership is attributed to a combination of factors, including a growing demand for dairy products, a high rate of vegetarianism, and improving living standards. Supportive government initiatives aimed at increasing organic cultivation in the region further augment these demand-side drivers, creating a favorable environment for market expansion.
The competitive landscape includes international players such as Alltech, For Farmers, and Associated British Food PLC. These companies are engaged in providing innovative feed solutions, specialized supplements, and value-added services. Their ongoing missions often focus on elevating the agricultural sector and creating new, sustainable business models, which aligns with the broader market trends driving the herbage industry forward. The focus on specialized nutrition and sustainable agri-food solutions underscores the market's progression toward higher value and scientifically supported products.
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