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市場調查報告書
商品編碼
1818061
全球農業牧草和飼料機械市場:2032 年預測 - 按機器類型、操作方法、應用和地區分析Agricultural Haying Forage Machinery Market Forecasts to 2032 - Global Analysis By Machinery Type, Operation Type, Application, and By Geography |
根據 Stratistics MRC 的數據,全球農業牧草和飼料機械市場預計在 2025 年達到 91.8 億美元,到 2032 年將達到 123.4 億美元,預測期內的複合年成長率為 4.3%。
農業飼草和飼料機械是指用於種植、收割、加工和處理乾草、青貯飼料和牧草等飼草作物的專用設備。這些機械幫助農民有效率地收割、耙草、包裝、切碎和運輸飼草,減少體力勞動並提高生產力。它們還在確保牲畜飼料品質、最佳化作物產量以及支持各種農業環境下的現代化機械化農業實踐方面發揮著至關重要的作用。
根據糧農組織統計資料庫,豇豆收穫面積將從 2022 年的 1,530 萬公頃增加到 2023 年的 1,540 萬公頃,這將鼓勵使用牧草收割機,並增加對牧草和飼料機械的需求。
飼料需求增加
全球對畜牧產品的需求不斷成長,推動了對高效飼料收穫解決方案的需求。為了滿足酪農、家禽和畜牧業對高品質飼料日益成長的需求,飼料和飼料機械的應用日益廣泛。這些機器能夠及時收穫並保留營養,這對動物健康和生產力至關重要。酪農正在投資先進的打包機、割草機和摟草機,以最佳化飼料生產並減少收穫後損失。商業化畜牧場和飼養場的擴張進一步加速了機械的應用。隨著飼料需求的增加,飼料機械已成為可擴展、永續畜牧生產的關鍵。
初期投資成本高
自走式牧草收割機和大容量打包機等先進設備的成本對於中小型農場來說可能過高。這種經濟障礙限制了這些設備的普及,尤其是在土地分散或機械化率較低的地區。與維護、燃料和熟練勞動力相關的額外成本進一步增加了投資挑戰。租賃和合作所有權模式正在興起,但尚未普及到足以抵消這些限制。因此,高昂的初始成本仍然是阻礙其更廣泛市場滲透的一大障礙。
精密農業和永續農業的採用日益增多
精密農業的轉變正在為牧草和飼料設備製造商創造新的機會。農民擴大部署GPS導航割草機和配備感測器的打包機,以提高效率並減少浪費。這些技術透過最佳化投入品使用和最大限度地減少土壤壓實來支持永續的實踐。政府補貼和永續性要求正在推動環保收割解決方案的採用。自動化和數據分析領域的創新也使得更精準的作物監測和產量預測成為可能。隨著農業現代化的推進,牧草設備也不斷發展,以滿足精準化和永續性的目標。
激烈的競爭與市場整合
大型跨國公司正在擴大其投資組合併收購規模較小的公司,以增強其市場佔有率。這種整合縮小了買家的選擇範圍,並加劇了價格競爭。小型製造商往往在技術、分銷和售後服務方面難以競爭。快速的創新週期和品牌忠誠度進一步增強了現有製造商的優勢。因此,市場分散化正在減少,日益激烈的競爭正在重塑產業動態。
COVID-19的影響
新冠疫情擾亂了農業機械供應鏈,延誤了設備交付和維護計畫。停工和勞動力短缺擾亂了田間作業,並影響了牧草收穫計畫。然而,畜牧業的本質特性有助於維持對牧草機械的基準需求。這場危機凸顯了可靠、低維護的機械對於確保牧草連續性的重要性。機械化和農村基礎設施的再投資將為疫情後的復甦提供支援。
打包機市場預計將成為預測期內最大的市場
由於對高效飼料管理和省力技術的需求不斷成長,打包機領域預計將在預測期內佔據最大的市場佔有率。可變倉室設計、濕度感測器和自動化功能等進步正在提高生產力和捆包品質。新興趨勢包括精密農業以及與GPS和遠端資訊處理技術的整合以實現即時監控。關鍵發展包括適用於小型農場和出口市場的緊湊型高密度打包機。永續性目標也正在推動節油電動車款的創新。
預計在預測期內,中型農場部門的複合年成長率最高。
受機械化和成本效益驅動,中型農場預計將在預測期內呈現最高成長率。這些農場正在採用配備GPS導航、濕度感測器和半自動系統的中型打包機、割草機和翻曬機。新興趨勢包括模組化設備設計和與農場管理軟體的兼容性。關鍵發展包括針對混合種植系統量身定做的緊湊型多功能機器。政府補貼和合作所有製模式也在促進飼料機械的普及。隨著技術規模的縮小,中型農場正成為飼料機械的關鍵成長領域。
由於機械化程度不斷提高、勞動力短缺以及牲畜飼料需求不斷成長,預計亞太地區將在預測期內佔據最大的市場佔有率。自動化系統、精密農業工具和自動駕駛收割機等技術進步正在提高營運效率。值得注意的趨勢包括智慧打包機的採用以及日本和中國等國家試點實施的自主農業。久保田和迪爾公司等主要企業正在大力投資技術創新,以提高產量品質並降低成本,從而進一步推動全部區域的成長。
預計北美在預測期內的複合年成長率最高,這得益於牲畜飼料需求成長、勞動力短缺以及機械化配套舉措。 GPS導航設備、智慧收割機和物聯網系統等技術進步正在重塑農業營運。永續性正成為優先事項,創新旨在最大限度地減少燃料消耗和作物損失。近期取得的里程碑包括加拿大推動農業科技發展,以及智慧打包機和牧草工具的廣泛應用,這些措施正在提高全部區域的生產力和資源效率。
According to Stratistics MRC, the Global Agricultural Haying Forage Machinery Market is accounted for $9.18 billion in 2025 and is expected to reach $12.34 billion by 2032 growing at a CAGR of 4.3% during the forecast period. Agricultural haying and forage machinery refers to specialized equipment used in the cultivation, harvesting, processing, and handling of forage crops like hay, silage, and pasture plants. These machines assist farmers in cutting, raking, baling, chopping, and transporting fodder efficiently, reducing manual labor and improving productivity. They play a crucial role in ensuring quality feed for livestock, optimizing crop yield, and supporting modern, mechanized farming practices across diverse agricultural settings.
According to FAOSTAT, the area harvested under cowpea grew from 15.3 million hectares in 2022 to 15.4 million hectares in 2023, enhancing the use of forage harvesters and increasing the demand for haying and forage machinery.
Increasing demand for animal feed
The rising global demand for livestock products is fueling the need for efficient forage harvesting solutions. Haying and forage machinery are increasingly adopted to meet the growing requirement for high-quality feed across dairy, poultry, and cattle sectors. These machines enable timely harvesting and preservation of nutritional value, which is critical for animal health and productivity. Farmers are investing in advanced balers, mowers, and rakes to optimize feed output and reduce post-harvest losses. The expansion of commercial livestock farms and feedlots is further accelerating machinery uptake. As feed demand intensifies, haying equipment is becoming indispensable for scalable and sustainable animal husbandry.
High initial investment costs
The cost of advanced equipment such as self-propelled forage harvesters or high-capacity balers can be prohibitive for small and mid-sized farms. This financial barrier limits adoption, especially in regions with fragmented landholdings or low mechanization rates. Additional expenses related to maintenance, fuel, and skilled labor compound the investment challenge. While leasing and cooperative ownership models are emerging, they are not yet widespread enough to offset the restraint. Consequently, high initial costs remain a key hurdle to broader market penetration.
Growing adoption of precision and sustainable agriculture
The shift toward precision farming is creating new opportunities for haying and forage machinery manufacturers. Farmers are increasingly integrating GPS-guided mowers and sensor-equipped balers to enhance efficiency and reduce waste. These technologies support sustainable practices by optimizing input use and minimizing soil compaction. Government subsidies and sustainability mandates are encouraging adoption of eco-friendly harvesting solutions. Innovations in automation and data analytics are also enabling better crop monitoring and yield forecasting. As agriculture modernizes, forage machinery is evolving to align with precision and sustainability goals.
Intense competition and market consolidation
Large multinational players are expanding their portfolios and acquiring smaller firms to strengthen market share. This consolidation is narrowing choices for buyers and intensifying pricing battles. Smaller manufacturers often struggle to compete on technology, distribution, and after-sales service. Rapid innovation cycles and brand loyalty further reinforce the dominance of established players. As a result, market fragmentation is declining, and competitive intensity is reshaping industry dynamics.
Covid-19 Impact
The COVID-19 pandemic disrupted the agricultural machinery supply chain, delaying equipment deliveries and maintenance schedules. Lockdowns and labor shortages hindered field operations, affecting forage harvesting timelines. However, the essential nature of livestock farming helped sustain baseline demand for haying equipment. The crisis underscored the importance of reliable, low-maintenance machinery in ensuring feed continuity. Post-pandemic recovery has been supported by renewed investments in mechanization and rural infrastructure.
The balers segment is expected to be the largest during the forecast period
The balers segment is expected to account for the largest market share during the forecast period, driven by rising demand for efficient feed management and labor-saving technologies. Advancements such as variable chamber designs, moisture sensors, and automation features are enhancing productivity and bale quality. Emerging trends include integration with GPS and telematics for precision farming and real-time monitoring. Key developments involve compact, high-density balers suited for small farms and export markets. Sustainability goals are also pushing innovation in fuel-efficient and electrically powered models.
The medium farms segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the medium farms segment is predicted to witness the highest growth rate, due to their push for mechanization and cost-efficiency. These farms are adopting mid-range balers, mowers, and tedders equipped with GPS guidance, moisture sensors, and semi-autonomous controls. Emerging trends include modular equipment designs and compatibility with farm management software. Key developments involve compact, multi-functional machines tailored for mixed cropping systems. Government subsidies and cooperative ownership models are also boosting access. As technology scales down, medium farms are becoming a key growth segment for forage machinery.
During the forecast period, the Asia Pacific region is expected to hold the largest market share due to increased mechanization, labor shortages, and rising livestock feed demand. Technological advancements such as automated systems, precision agriculture tools, and self-driving harvesters are boosting operational efficiency. Notable trends include smart baler adoption and autonomous farming pilots in countries like Japan and China. Leading manufacturers, including Kubota and Deere & Company, are investing heavily in innovation to enhance yield quality and reduce costs, driving further growth across the region.
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, propelled by increasing demand for livestock feed, labor shortages, and supportive mechanization initiatives. Technological advancements such as GPS-guided equipment, smart harvesters, and IoT-enabled systems are reshaping operations. Sustainability is a rising priority, with innovations aimed at minimizing fuel consumption and crop loss. Recent milestones include Canada's push for agri-tech growth and the widespread use of intelligent balers and forage tools that enhance productivity and resource efficiency across the region.
Key players in the market
Some of the key players profiled in the Agricultural Haying Forage Machinery Market include John Deere, Mahindra & Mahindra Ltd., AGCO Corporation, SIP Strojna Industrija d.d., CNH Industrial, Tonutti Wolagri Group, Kubota Corporation, Mascar S.p.A., Krone Group, Alamo Group Inc., Kuhn Group, Iseki & Co., Ltd., Vermeer Corporation, Yanmar Co., Ltd., and CLAAS KGaA mbH.
In September 2025, John Deere announced the introduction of the V452M round baler to the North American lineup, providing enhanced productivity and precision to larger-scale hay and forage operations. The V452M headlines the newly updated lineup of VR and CR round baler models, introducing a new naming convention and advanced features purpose-built for heavy crop and silage conditions, while the current 1 Series round balers remain and continue to serve customers with their baling needs.
In September 2025, Tech Mahindra and Abacus Insights announced a strategic partnership to enable seamless compliance and modernize healthcare data interoperability. The partnership will streamline and accelerate the implementation lifecycle for U.S. healthcare payers required to comply with the Centers for Medicare & Medicaid Services (CMS) Interoperability and Priority Authorization Final Rule (CMS-0057-F).
Note: Tables for North America, Europe, APAC, South America, and Middle East & Africa Regions are also represented in the same manner as above.