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市場調查報告書

商品編碼

1917801

行為與心理健康遠端醫療服務市場－2026-2031年預測

Telehealth Services for Behavioural and Mental Health Market - Forecast from 2026 to 2031

出版日期: 2026年01月06日 | 出版商:

Knowledge Sourcing Intelligence | 英文 148 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

行為與心理健康遠端醫療服務市場預計將從 2025 年的 193.68 億美元成長到 2031 年的 332.56 億美元，複合年成長率為 9.43%。

行為和心理健康遠端醫療服務市場正經歷快速且持續的成長，從根本上改變了行為和心理健康服務的提供和獲取方式。該領域主要利用數位通訊技術，包括視訊會議、電話、通訊和數位療法，提供遠端評估、治療、諮詢和藥物管理服務。市場擴張的驅動力來自許多因素的共同作用，包括不斷成長的臨床需求、技術的可行性、患者偏好的改變以及更廣泛的醫療保健趨勢所推動的醫療服務模式的永久性轉變。

市場促進因素與需求趨勢

推動成長的關鍵因素是全球精神疾病盛行率的不斷上升，以及由此產生的對改善醫療服務可近性的迫切需求。精神健康服務的需求與傳統、地理受限的臨床網路的服務能力之間存在著巨大且持續的差距。遠端醫療透過消除地理障礙，直接彌補了這一差距，使偏遠、服務不足和出行不便地區的患者能夠與專家取得聯繫。這種能力對於擴大服務範圍以滿足人群需求至關重要。

遠端醫療在心理健康領域的應用日益受到患者和社會的認可，這無疑是推動遠距醫療發展的重要因素。遠端醫療的便利性和私密性降低了患者尋求幫助的生理和心理障礙。患者可以在熟悉舒適的環境中接受治療，從而減少對心理疾病的歧視，並促進更持久的治療。疫情進一步鞏固了這種接受度的轉變，使遠端醫療從緊急選擇轉變為相當一部分尋求心理健康支持的患者首選且合法的治療方法。

此外，遠端醫療能夠顯著提升患者參與度和醫療服務的連續性。虛擬就診減少了後勤方面的障礙，從而提高了患者的預約依從性，並增加了聯繫頻率，這對於有效的心理健康管理至關重要。這種模式支持連續性醫療路徑，便於後續追蹤、及時核對用藥情況，並能維持穩定的治療關係，避免因出行或搬遷而中斷。這種更高的醫療服務連續性與改善臨床療效和減少危機情況下（例如急診就診）的醫療資源利用率直接相關。

技術和服務模式的演變

市場上湧現大量專用平台，提供從面向消費者的按需治療應用程式到面向醫療系統和支付方的整合企業解決方案等各種服務。服務模式也從傳統的一對一視訊治療擴展到團體治療、非同步文字諮商、數位化認知行為療法 (CBT) 計畫以及混合護理模式。這種多元化使得可以根據不同患者的需求和偏好提供適當程度和類型的幫助，從而建立更個人化和擴充性的連續性照護體系。

區域市場動態

北美在該市場保持主導地位，這主要得益於多種因素的共同作用，包括較高的精神疾病基準率、完善的數位基礎設施、支持數位醫療的強大風險投資和創新生態系統，以及相對成熟的遠距行為療法報銷政策。監理柔軟性的引入也發揮了關鍵作用。然而，這是一種全球性的成長現象。包括歐洲和亞太部分地區在內的其他地區，由於精神健康意識的提高、政府推動數位醫療發展的舉措以及為解決醫療服務提供者短缺問題所做的努力，也正在加速採用遠距醫療模式，這表明該模式在不同的醫療保健系統中都具有實用性。

競爭格局與策略挑戰

競爭格局瞬息萬變，既有純粹的遠端醫療公司，也有提供虛擬服務的傳統醫療機構，還有將解決方案整合到福利方案中的雇主/支付者。關鍵的差異化因素包括臨床網路的品質和專業水平、平台的易用性和安全性、與電子健康記錄(EHR) 和其他數位工具的整合能力，以及展示可衡量結果的能力。成功的關鍵在於建立可靠且基於實證醫學的服務，確保病患安全、隱私和臨床療效，同時成功應對不同司法管轄區複雜多樣的監管和報銷環境。

挑戰與未來前景

市場面臨許多挑戰，包括確保所有人群都能公平地獲得數位化服務、維持嚴格的病患隱私和資料安全標準，以及實現與線下就診相比永續的報銷差距。州和國際許可法規也使醫療服務提供者網路的擴張變得更加複雜。

然而，從長遠來看，遠距醫療的發展方向是更深層的整合和更精細化。遠端醫療正成為行為健康服務體系的核心組成部分，而非替代品。未來的成長將得益於以下幾個面向：整合人工智慧等先進工具以支援治療和評估療效；採用更無縫的混合式醫療模式，將線上和線下互動相結合；以及拓展到新的專科領域和病患群體。與雇主健康計畫和人群健康管理舉措的整合將進一步鞏固遠距醫療的地位。

總之，行為和心理健康遠端醫療服務市場代表著轉向以患者為中心、可近性的連續性醫療服務模式轉移。其成長的結構性支撐來自未被滿足的臨床需求、技術進步以及醫療服務期望的持續變化。對業界專家而言，策略重點不僅在於提供便利的服務，更在於展現卓越的品質、療效和價值。未來，我們將建構一個整合的、技術輔助的心理健康生態系統，遠端醫療作為其基石，將在建構一個具有韌性、可近且高效的醫療服務體系中發揮至關重要的作用。

本報告的主要優勢：

深入分析：取得以客戶群、政府政策和社會經濟因素、消費者偏好、垂直產業和其他細分市場為重點的深入市場洞察，涵蓋主要地區和新興地區。
競爭格局：了解主要企業採取的策略舉措，並了解透過正確的策略打入市場的潛力。
市場促進因素與未來趨勢：探索動態因素和關鍵市場趨勢，以及它們將如何塑造未來的市場發展。
可執行的建議：利用洞察力為策略決策提供訊息，從而在動態環境中開拓新的業務管道和收入來源。
受眾範圍廣：對新興企業、研究機構、顧問公司、中小企業和大型企業都有益處且經濟高效。

它是用來做什麼的？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範及其影響、新產品開發、競爭影響

分析範圍

歷史資料（2021-2025 年）和預測資料（2026-2031 年）
成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
競爭對手定位、策略和市場佔有率分析
按業務板塊和地區（國家）分類的收入成長和預測分析
公司概況（策略、產品、財務資訊、關鍵趨勢等）

介紹
北美洲
- 按類型
- 透過供應方法
- 最終用戶
- 按國家/地區
  - 美國
  - 加拿大
  - 墨西哥
南美洲
- 按類型
- 透過供應方法
- 最終用戶
- 按國家/地區
  - 巴西
  - 阿根廷
  - 其他
歐洲
- 按類型
- 透過供應方法
- 最終用戶
- 按國家/地區
  - 德國
  - 法國
  - 英國
  - 西班牙
  - 其他
中東和非洲
- 按類型
- 透過供應方法
- 最終用戶
- 按國家/地區
  - 沙烏地阿拉伯
  - 阿拉伯聯合大公國
  - 其他
亞太地區
- 按類型
- 透過供應方法
- 最終用戶
- 按國家/地區
  - 中國
  - 印度
  - 日本
  - 韓國
  - 印尼
  - 泰國
  - 台灣
  - 其他

第9章：競爭格局與分析

主要企業和策略分析
市佔率分析
企業合併、協議、商業合作
競爭對手儀錶板

第10章：公司簡介

Teladoc Health Inc
American Well Corporation
Talkspace
BetterHelp
Evernorth Health, Inc.（Cigna Healthcare）
Included Health, Inc.
Ableto
Lyra Health
Iris Telehealth
CVS Health Corporation

第11章附錄

貨幣
先決條件
基準年和預測年時間表
相關人員的主要收益
分析方法
簡稱

簡介目錄

Product Code: KSI061615778

Telehealth Services For Behavioural And Mental Health Market is forecasted to rise at a 9.43% CAGR, reaching USD 33.256 billion in 2031 from USD 19.368 billion in 2025.

The telehealth services market for behavioural and mental health is experiencing rapid and sustained growth, fundamentally reshaping the delivery of and access to psychological and psychiatric care. This segment utilizes digital communication technologies-primarily video conferencing, but also phone, messaging, and digital therapeutics-to provide remote assessment, therapy, counselling, and medication management. The market's expansion is driven by a powerful convergence of increased clinical demand, technological enablement, evolving patient preferences, and a permanent shift in care delivery models accelerated by broader healthcare trends.

Core Market Drivers and Demand Dynamics

The primary engine for growth is the escalating global prevalence of mental health conditions and the concurrent, critical need to improve access to care. There exists a significant and persistent gap between the demand for mental health services and the capacity of traditional, location-bound clinical networks. Telehealth directly addresses this gap by eliminating geographical barriers, allowing patients in remote, underserved, or mobility-constrained settings to connect with specialists. This capability is essential for scaling service delivery to meet population-level need.

A powerful, complementary driver is the increasing patient and societal acceptance of virtual care for mental health. The convenience and privacy afforded by telehealth reduce practical and psychological barriers to seeking help. Patients can engage in therapy from a familiar, comfortable environment, which can lower perceived stigma and facilitate more consistent engagement. This shift in acceptance, normalized further by the pandemic, has transformed telehealth from a contingency option into a preferred and legitimate modality for a substantial segment of patients seeking behavioural health support.

Furthermore, telehealth enhances patient engagement and continuity of care in unique ways. The reduced logistical friction of virtual visits can lead to higher appointment adherence and more frequent touchpoints, which are crucial for effective behavioural health management. The model supports continuous care pathways, enabling easier follow-ups, timely medication adjustments, and sustained therapeutic relationships without interruption due to travel or relocation. This improved continuity is directly linked to better clinical outcomes and reduced rates of crisis utilization, such as emergency department visits.

Technological and Service Model Evolution

The market is characterized by the proliferation of dedicated platforms offering a spectrum of services. These range from direct-to-consumer apps providing on-demand therapy to integrated enterprise solutions for health systems and payers. Service models have expanded beyond traditional one-on-one video therapy to include group therapy sessions, asynchronous text-based counselling, digital cognitive behavioural therapy (CBT) programs, and hybrid models of care. This diversification allows for matching different patient needs and preferences with appropriate levels and types of support, creating a more personalized and scalable care continuum.

Geographic Market Dynamics

North America maintains a leadership position in this market, driven by a confluence of factors: a high baseline prevalence of mental health conditions, widespread digital infrastructure, a robust venture and innovation ecosystem supporting digital health, and relatively mature reimbursement policies for tele-behavioural health. Regulatory flexibilities introduced have also been instrumental. However, this is a global growth phenomenon. Other regions, including Europe and parts of Asia-Pacific, are experiencing accelerated adoption due to increasing mental health awareness, government initiatives to expand digital health, and efforts to address provider shortages, indicating the model's relevance across diverse healthcare systems.

Competitive Landscape and Strategic Imperatives

The competitive environment is dynamic, featuring a mix of pure-play telehealth companies, traditional healthcare providers offering virtual services, and employers/payers integrating solutions into benefits packages. Key differentiators include the quality and specialization of clinical networks, platform usability and security, integration capabilities with electronic health records and other digital tools, and the ability to demonstrate measurable outcomes. Success hinges on building trusted, evidence-based services that ensure patient safety, privacy, and clinical efficacy while navigating complex and varying regulatory and reimbursement landscapes across jurisdictions.

Challenges and Future Trajectory

The market faces ongoing challenges, including ensuring equitable digital access for all populations, maintaining rigorous standards for patient privacy and data security, and achieving sustainable reimbursement parity with in-person care. Licensing regulations across state and national borders also present a complexity for scaling provider networks.

Despite these, the long-term trajectory points toward deeper integration and sophistication. Telehealth is becoming a core, permanent component of the behavioural health delivery system, not an alternative. Future growth will be fueled by the integration of advanced tools like AI for therapeutic support and outcome measurement, more seamless hybrid care models that blend in-person and virtual touchpoints, and expansion into new sub-specialties and patient populations. The convergence with employer wellness programs and population health initiatives will further solidify its role.

In conclusion, the telehealth services market for behavioural and mental health represents a paradigm shift toward accessible, patient-centered, and continuous care. Its growth is structurally supported by unmet clinical need, technological progress, and lasting changes in care delivery expectations. For industry experts, the strategic focus is on moving beyond access alone to demonstrate superior quality, outcomes, and value. The future points toward an integrated, technology-enabled mental health ecosystem where telehealth serves as a foundational pillar, essential for building resilient, accessible, and effective systems of care.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2021 to 2025 & forecast data from 2026 to 2031
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.)

Telehealth Services for Behavioural and Mental Health Market Segmentation

By Type
Synchronous
Asynchronous
By Mode of Delivery
Video Conferencing
Telephone Calls
Message-Based
By End-User
Hospitals & Clinics
Mental Health Centres
Others
By Geography
North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
China
India
Japan
South Korea
Indonesia
Thailand
Taiwan
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study
2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. TELEHEALTH SERVICES FOR BEHAVIOURAL AND MENTAL HEALTH MARKET BY TYPE

5.1. Introduction
5.2. Synchronous
5.3. Asynchronous

6. TELEHEALTH SERVICES FOR BEHAVIOURAL AND MENTAL HEALTH MARKET BY MODE OF DELIVERY

6.1. Introduction
6.2. Video Conferencing
6.3. Telephone Calls
6.4. Message-Based

7. TELEHEALTH SERVICES FOR BEHAVIOURAL AND MENTAL HEALTH MARKET BY END-USER

7.1. Introduction
7.2. Hospitals & Clinics
7.3. Mental Health Centres
7.4. Others

8. TELEHEALTH SERVICES FOR BEHAVIOURAL AND MENTAL HEALTH MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. By Type
- 8.2.2. By Mode of Delivery
- 8.2.3. By End-User
- 8.2.4. By Country
  - 8.2.4.1. USA
  - 8.2.4.2. Canada
  - 8.2.4.3. Mexico
8.3. South America
- 8.3.1. By Type
- 8.3.2. By Mode of Delivery
- 8.3.3. By End-User
- 8.3.4. By Country
  - 8.3.4.1. Brazil
  - 8.3.4.2. Argentina
  - 8.3.4.3. Others
8.4. Europe
- 8.4.1. By Type
- 8.4.2. By Mode of Delivery
- 8.4.3. By End-User
- 8.4.4. By Country
  - 8.4.4.1. Germany
  - 8.4.4.2. France
  - 8.4.4.3. United Kingdom
  - 8.4.4.4. Spain
  - 8.4.4.5. Others
8.5. Middle East and Africa
- 8.5.1. By Type
- 8.5.2. By Mode of Delivery
- 8.5.3. By End-User
- 8.5.4. By Country
  - 8.5.4.1. Saudi Arabia
  - 8.5.4.2. UAE
  - 8.5.4.3. Others
8.6. Asia Pacific
- 8.6.1. By Type
- 8.6.2. By Mode of Delivery
- 8.6.3. By End-User
- 8.6.4. By Country
  - 8.6.4.1. China
  - 8.6.4.2. India
  - 8.6.4.3. Japan
  - 8.6.4.4. South Korea
  - 8.6.4.5. Indonesia
  - 8.6.4.6. Thailand
  - 8.6.4.7. Taiwan
  - 8.6.4.8. Others