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市場調查報告書
商品編碼
1878164
全球泡菜市場-2025-2030年預測Global Kimchi Market - Forecasts from 2025 to 2030 |
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全球泡菜市場預計將從 2025 年的 52.37 億美元成長到 2030 年的 69.63 億美元,年複合成長率為 5.86%。
泡菜是韓國料理中不可或缺的一部分,是一種發酵醃製的蔬菜配菜。傳統上,泡菜主要由大白菜和蘿蔔製成,並以獨特的辣椒粉(韓式辣椒醬)、大蒜、蔥、薑和鹹魚調味。泡菜在韓國飲食文化中扮演著至關重要的角色,幾乎每餐都會出現,也是各種湯、燉菜和其他菜餚的關鍵食材,例如泡菜火鍋、泡菜炒飯和泡菜煎餅。泡菜的味道並非千篇一律,而是會根據具體的食材、烹飪方法、發酵時間和儲存條件而發生顯著變化,使其成為一種極其多樣且複雜的食物。根據記載,泡菜的品種約有200種,在韓國家庭和餐廳中隨處可見,可以單獨食用,也可以搭配米飯,或作為其他傳統菜餚的重要組成部分。
主要市場促進因素
全球泡菜市場的擴張是由兩個相互關聯的因素驅動的:其日益成長的國際知名度以及人們認為食用泡菜有益健康。
泡菜最初流行於韓國,如今已風靡全球,成為世界各地美食中不可或缺的一部分。這種傳統小菜展現出驚人的適應能力,巧妙地融入了不同的飲食文化。在日本,它被重新演繹,與壽司搭配;在中國,它與餃子一起食用;甚至在美國,它被用來代替醃菜,出現在漢堡包裡。這種全球融合是推動市場成長的主要動力,使泡菜從異國食品區走向了主流美食領域。
韓流的強大影響力是其全球吸引力的背後。在韓流音樂和電視劇的推動下,國際社會對韓國文化的興趣日益濃厚,進而帶動了韓國食品消費量的成長。海外粉絲已成為追求道地韓國美食體驗的忠實消費者,直接推動了泡菜的國際知名度和商業性需求。這種文化現像在將全球認知轉化為實際的市場成長方面發揮關鍵作用。
泡菜的文化興起與消費者對機能性食品和健康食品日益成長的興趣相輔相成,而泡菜在這方面表現尤為出色。泡菜的發酵過程和植物性成分使其營養豐富,富含多種有益健康的成分。它富含維生素和礦物質,包括對血液凝固和骨骼健康至關重要的維生素K,以及其主要成分膽鹼,膽鹼能夠支持細胞功能、神經系統、肌肉運動和認知功能,包括記憶力。
此外,泡菜因其在發酵過程中產生的益生菌而對消化系統健康有益。除了增強免疫系統外,泡菜還與降低某些心血管疾病和癌症的風險有關。這些顯著的健康益處正推動著世界各地注重健康的消費者對泡菜的需求不斷成長,他們食用泡菜不僅是因為它的美味,更是因為它具有治療和預防疾病的功效。
區域市場展望
預計亞太地區將繼續保持主導地位。泡菜是韓國飲食文化的重要組成部分,支撐著龐大的國內市場。根深蒂固的飲食傳統使韓國國內的泡菜消費量一直居高不下,這為亞太地區市場的強勁發展奠定了基礎。
除韓國外,整個亞太地區的需求強勁且持續成長。主要市場包括中國、日本、印度、泰國、印尼和台灣。區域供應鏈也在不斷發展以滿足這一持續成長的需求。一個顯著的趨勢是,韓國以外的製造地(例如中國青島)的出口能力不斷擴大。由於當地的經濟狀況和生產效率,這些基地已成為重要的供應來源,能夠滿足韓國等主要市場相當一部分的進口需求。這種區域內貿易趨勢凸顯了該商品在經濟上的重要性,以及亞太地區日益成熟且不斷發展的供應網路,進一步鞏固了該地區的市場主導地位。韓國國內消費的穩定成長與全部區域不斷擴大的生產和出口活動之間的相互作用,共同創造了一個穩健而充滿活力的市場環境。
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The global kimchi market is projected to expand at a 5.86% CAGR, achieving USD 6.963 billion by 2030 from USD 5.237 billion in 2025.
Kimchi, a staple of Korean cuisine, is a fermented and salted vegetable side dish, traditionally made from napa cabbage and Korean radish, and seasoned with a characteristic blend of Gochugaru (Korean chilli powder), garlic, spring onions, ginger, and jeotgal (salted fish). Its role in Korean food culture is foundational; it is served as a side dish with virtually every meal and acts as a key ingredient in a wide array of soups, stews, and other prepared foods such as kimchi jjigae (stew), kimchi bokkeumbap (fried rice), and kimchi jeon (pancake). The flavour profile of kimchi is not monolithic but spans a wide spectrum, influenced by its specific ingredients, preparation methods, fermentation time, and storage conditions, making it a uniquely versatile and complex food product. With nearly 200 documented varieties, its presence is ubiquitous in Korean households and restaurants, where it is consumed alone, with rice, or as an integral component of other traditional dishes.
Primary Market Drivers
The expansion of the global kimchi market is propelled by two interconnected forces: its burgeoning international popularity and the recognized health benefits associated with its consumption.
The high popularity of kimchi, initially concentrated in Korea, has transcended national borders to become a significant element in global cuisine. This traditional side dish has been successfully integrated into diverse culinary traditions, demonstrating a remarkable capacity for adaptation. It is being reimagined to complement Japanese sushi, served alongside Chinese dumplings, and even used as a replacement for pickles on American hamburgers. This global integration is a key driver for market growth, as it moves kimchi beyond ethnic specialty aisles and into mainstream food culture.
Underpinning this global appeal is the powerful influence of the Korean Wave (Hallyu), wherein international admiration for Korean culture, driven by K-pop and television dramas, has translated into increased consumption of Korean food products. Overseas fans have become enthusiastic consumers, seeking authentic culinary experiences, which has directly boosted the international profile and commercial demand for kimchi. This cultural phenomenon has been instrumental in converting global awareness into tangible market growth.
Concurrent with its cultural ascent is the growing consumer focus on functional foods and wellness, an area where kimchi excels. The fermentation process and its vegetable base endow kimchi with significant nutritional and health-promoting properties. It is a rich source of vitamins, including Vitamin K which is crucial for blood clotting and bone health, and minerals. A key component, choline, supports cellular function, the nervous system, muscle movement, and cognitive functions including memory.
Furthermore, kimchi is renowned for its benefits to digestive health, largely due to the probiotics generated during fermentation. Its consumption is also associated with a reduced risk of certain cardiovascular diseases and certain cancers, in addition to supporting the immune system. This compelling health proposition is increasingly driving demand from health-conscious consumers worldwide, who seek out kimchi not only for its taste but also for its therapeutic and preventative wellness benefits.
Geographical Market Outlook
The Asia Pacific region is anticipated to maintain a dominant position in the global kimchi market. This is unsurprising given that South Korea is the cultural and consumption epicenter for the product. Kimchi is an indispensable component of the Korean diet, a fact that alone sustains a massive domestic market. The deeply ingrained culinary tradition ensures consistently high consumption levels within the country, forming the bedrock of the regional market's strength.
Beyond South Korea, the broader Asia Pacific region exhibits strong and growing demand. Prime markets include China, Japan, India, Thailand, Indonesia, and Taiwan. The regional supply chain is also evolving to meet this sustained demand. A notable trend involves the rising export capacity from manufacturing centers outside of Korea, such as Qingdao in China. Factors such as local economic conditions and production efficiencies have positioned such hubs to become significant suppliers, capable of meeting a substantial portion of the import needs of key markets like South Korea. This intra-regional trade dynamic underscores the commodity's economic importance and the mature, yet still growing, supply networks within Asia Pacific, further solidifying the region's leading market share. The interplay between established domestic consumption in Korea and expanding production and export activities across the region creates a robust and dynamic market landscape.
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