首頁 > 市場調查報告書 > 通訊

數位廣播

市場調查報告書

商品編碼

1878106

全球廣播設備市場－2025年至2030年預測

Global Broadcasting Equipment Market - Forecasts from 2025 to 2030

出版日期: 2025年10月20日 | 出版商:

Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

全球廣播設備市場預計將從 2025 年的 62.77 億美元成長到 2030 年的 81.8 億美元，複合年成長率為 5.44%。

廣播設備市場正經歷深刻的變革時期，其驅動力來自消費行為的根本變化和技術的進步。隨著觀眾的偏好從傳統電視轉向數位媒體平台，整個廣播媒體產業必須做出調整才能保持競爭力。這項變革的特點是消費者對卓越影像和音訊品質的需求迅速成長，進而推動了廣播設備及相關技術的持續創新。此次變革的關鍵趨勢是向4K和超高清（UHD）格式的內容製作轉型。這推動了IP直播製作技術的應用，使得以這些高解析度格式進行直播內容播出成為可能，並顯著提升了終端用戶的觀看體驗。基於IP的系統所提供的靈活性和效率在直播製作環境中尤其重要，因為在這些環境中，強大而靈活的系統控制至關重要。

主要市場成長要素

全球視訊串流服務的成長預計將成為廣播設備市場的主要成長要素。這一趨勢的核心是智慧型手機的普及和高速網路存取的不斷擴大，從而為視訊內容創造了龐大的全球連網用戶群體。主要透過行動裝置觀看的線上直播影片的興起，持續推動著對能夠可靠地擷取、製作和傳輸高品質直播內容的高級廣播裝置的需求。這種需求涵蓋了從大型串流媒體平台到個人內容創作者的各個方面，他們需要專業級的工具才能在競爭激烈的數位領域中脫穎而出。

為了滿足這項需求，技術供應商和設備製造商正持續致力於開發更先進的解決方案。業界關注的重點在於開發能夠提供超低延遲以支援即時互動、改進影片壓縮技術以高效利用頻寬以及提供高品質拍攝以增強觀眾沉浸感的設備。從現場拍攝到雲端基礎製作和最終分發，整個內容製作和分發流程都依賴互聯廣播設備的先進生態系統。各大內容平台對特定高效能攝影機和編碼器的核准和採用，進一步凸顯了先進廣播技術與最終交付品質之間的密切聯繫，這對專業設備市場產生了積極影響。

區域市場動態：印度案例研究

印度等地區媒體和娛樂產業的發展歷程生動地展現了廣播設備市場的趨勢。該市場呈現雙軌結構：傳統廣播媒體（如電視）仍佔據市場主導地位，同時數位領域也在快速發展。收入水準的提高和智慧電視等耐用消費品支出的增加，推動了這一成長。智慧電視正逐漸成為數位內容消費的主要螢幕。高速、價格合理的網路服務的日益普及，是為高頻寬影片串流媒體和數位廣播消費提供基礎設施的關鍵驅動力。

OTT（ Over-The-Top）平台、遊戲、動畫和視覺特效（VFX）的蓬勃發展，正成為塑造產業未來的強大力量。這種數位化擴張推動了對各類廣播設備的需求，從用於動畫製作的高階攝影機和渲染農場，到用於OTT傳輸的強大伺服器基礎設施，無所不包。這些地區媒體和娛樂產業的預期成長，預示著對支撐內容創作和傳輸的工具和技術的需求將持續成長，使其成為廣播設備供應商的關鍵成長市場。

競爭格局及主要企業概況

廣播設備市場由眾多專業公司主導，這些公司提供針對製作和分發工作流程各個階段量身定做的解決方案。

羅德與施瓦茨定位為完美工程解決方案的供應商：其產品系列旨在滿足各種運行環境（如播出中心、製作工作室和後製設施）的苛刻要求，確保整個配送網路的性能和可靠性。
Ross Video致力於為各行各業的公司提供多種解決方案，幫助他們打造引人入勝的影像體驗。我們的工具旨在簡化精彩內容的製作流程，涵蓋新聞直播、體育賽事報導、大型場館娛樂活動以及特殊環境下的教育內容等。
AutoScript是全球領先的專業提詞器設備供應商。憑藉數十年的經驗，AutoScript為各種應用提供可靠的硬體和軟體解決方案，從大型網路營運到小規模獨立製作環境，支援世界各地的廣播公司和製作人內容傳送。

這些主要企業和其他公司的策略包括：不斷開發針對 4K/UHD 和基於 IP 的工作流程等新興格式的產品，努力在關鍵任務型直播環境中實現可靠性，並提供擴充性的解決方案，以滿足從全球網路到獨立內容創作者的每個人的需求。

本報告的主要優勢：

深入分析：提供對主要和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
競爭格局：了解全球主要企業的策略舉措，並了解透過正確的策略實現市場滲透的潛力。
市場促進因素與未來趨勢：探討影響市場的動態因素和關鍵趨勢及其對未來市場發展的影響。
可操作的建議：利用這些見解，在動態環境中做出策略決策，並開拓新的商機和收入來源。
受眾廣泛：對Start-Ups、研究機構、顧問公司、中小企業和大型企業都很有用且經濟實惠。

企業使用我們的報告的目的是什麼？

產業與市場分析、機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法規結構及影響、新產品開發、競爭情報

報告範圍：

2022年至2024年的歷史數據和2025年至2030年的預測數據
成長機會、挑戰、供應鏈前景、法規結構與趨勢分析
競爭定位、策略和市場佔有率分析
按業務板塊和地區分類的收入成長和預測評估，包括國家/地區
公司概況（策略、產品、財務資訊、關鍵發展等）

The broadcasting equipment market is undergoing a period of substantial transformation, driven by a fundamental shift in consumer behavior and technological advancement. As audience preferences increasingly migrate from traditional television to digital media platforms, the entire broadcast media landscape is compelled to adapt to remain relevant. This evolution is characterized by a rapidly growing consumer demand for superior video and audio quality, which in turn fuels continuous innovation in broadcast equipment and associated technologies. A significant trend within this shift is the move towards producing content in 4K and Ultra High Definition (UHD) formats. This has catalyzed the adoption of IP live-production technology, which enables the broadcasting of live content in these high-resolution formats, thereby significantly enhancing the end-user viewing experience. The flexibility and efficiency offered by IP-based systems are particularly critical for live production environments, where robust and agile system control is paramount.

Primary Market Growth Driver

The growth in video streaming services globally is anticipated to be a primary driver for the broadcasting equipment market. The proliferation of smartphones and the expansion of high-speed internet access are central to this trend, creating a massive, globally connected audience for video content. The increase in online live video streaming, consumed predominantly on mobile devices, is creating a sustained demand for advanced broadcasting equipment capable of capturing, producing, and delivering high-quality live content reliably. This demand spans from major streaming platforms to individual content creators, all of whom require professional-grade tools to compete in a crowded digital space.

In response to this demand, technology providers and equipment manufacturers are continuously working to develop more advanced solutions. The industry focus is on creating equipment that supports ultra-low latency for real-time interaction, improved video compression for efficient bandwidth use, and higher quality capture for a more immersive viewer experience. The entire content creation and distribution chain, from on-site capture in the field to cloud-based production and final transmission, relies on a sophisticated ecosystem of interconnected broadcasting equipment. The approval and use of specific high-performance cameras and encoders by major content platforms further underscore the critical link between advanced broadcasting technology and the quality of the final streamed product, positively impacting the market for professional-grade equipment.

Regional Market Dynamics: The Indian Case Study

The dynamics of the broadcasting equipment market are vividly illustrated by the evolution of the media and entertainment sector in regions such as India. The landscape is characterized by a dual structure where traditional broadcast media, such as television, continues to hold a significant market share, coexisting with rapidly expanding digital segments. This growth is underpinned by broader economic factors, including rising income levels and increased consumer spending on durable goods like smart TVs, which are becoming a primary screen for consuming digital content. The expanding availability of fast and affordable internet services is a critical enabler, providing the necessary infrastructure for the consumption of high-bandwidth video streaming and digital broadcasts.

The growth of Over-the-Top (OTT) platforms, gaming, animation, and visual effects (VFX) represents a powerful force shaping the industry's future. This digital expansion is driving demand for a wide array of broadcasting equipment, from high-end cameras and rendering farms for animation to robust server infrastructure for OTT delivery. The projected expansion of the media and entertainment sector in such regions indicates a sustained and growing need for the tools and technologies that power content creation and distribution, making them key growth markets for broadcasting equipment providers.

Competitive Landscape and Key Player Profiles

The broadcasting equipment market is served by a range of specialized companies that provide tailored solutions for different segments of the production and distribution workflow.

Rohde & Schwarz positions itself as a provider of engineered-to-perfection solutions. Its portfolio is designed to meet the demanding requirements of various operational environments, including playout centers, production studios, and post-production facilities, ensuring performance and reliability throughout the distribution network.
Ross Video focuses on providing a variety of solutions that enable businesses across multiple sectors to create compelling video experiences. Their tools are engineered to simplify the production of engaging content, ranging from live news and sports broadcasts to entertainment for large venues and motivational content for specialized settings.
Autoscript has established itself as a leading global supplier of professional teleprompting equipment. With decades of experience, the company offers a range of reliable hardware and software solutions that are utilized in both large network operations and smaller, standalone production setups, supporting scripted content delivery for broadcasters and producers worldwide.

The strategies of these and other key players often involve continuous product development to support emerging formats like 4K/UHD and IP-based workflows, a focus on reliability for mission-critical live environments, and providing scalable solutions that cater to everything from global networks to independent content creators.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

GLOBAL BROADCASTING EQUIPMENT MARKET BY PRODUCT TYPE
Encoders
Servers
Camera
Amplifiers
Others
GLOBAL BROADCASTING EQUIPMENT MARKET BY APPLICATION
Radio
Television
GLOBAL BROADCASTING EQUIPMENT MARKET BY TECHNOLOGY
Analog
Digital
GLOBAL BROADCASTING EQUIPMENT MARKET BY GEOGRAPHY
North America
USA
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
Germany
France
United Kingdom
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Others
Asia Pacific
China
India
Japan
South Korea
Indonesia
Thailand
Others

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

2.1. Market Overview
2.2. Market Definition
2.3. Scope of the Study

2.4. Market Segmentation

3. BUSINESS LANDSCAPE

3.1. Market Drivers
3.2. Market Restraints
3.3. Market Opportunities
3.4. Porter's Five Forces Analysis
3.5. Industry Value Chain Analysis
3.6. Policies and Regulations
3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL BROADCASTING EQUIPMENT MARKET BY PRODUCT TYPE

5.1. Introduction
5.2. Encoders
5.3. Servers
5.4. Camera
5.5. Amplifiers
5.6. Others

6. GLOBAL BROADCASTING EQUIPMENT MARKET BY APPLICATION

6.1. Introduction
6.2. Radio
6.3. Television

7. GLOBAL BROADCASTING EQUIPMENT MARKET BY TECHNOLOGY

7.1. Introduction
7.2. Analog
7.3. Digital

8. GLOBAL BROADCASTING EQUIPMENT MARKET BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. USA
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. Germany
- 8.4.2. France
- 8.4.3. United Kingdom
- 8.4.4. Spain
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Others
8.6. Asia Pacific
- 8.6.1. China
- 8.6.2. India
- 8.6.3. Japan
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others