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市場調查報告書
商品編碼
1866399

全球數位影片廣告市場－2025-2030年預測

Global Digital Video Advertising Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

數位影片廣告市場預計將從 2025 年的 1,384.26 億美元快速成長到 2030 年的 3,450.23 億美元，複合年成長率為 20.04%。

受網路和智慧型手機用戶快速成長以及企業對創新廣告策略投入增加的推動，數位影片廣告市場預計將迎來顯著成長。這種廣告形式能夠透過智慧型手機、平板電腦和桌上型電腦等設備，提供高品質的影片內容來推廣產品和服務。社群媒體平台和OTT（Over-the-Top）服務的興起，已將數位影片廣告轉變為觸達廣泛受眾、提升品牌知名度和解決社會問題的強大工具。儘管其潛力巨大，但對資料隱私和安全的擔憂仍對市場擴張構成挑戰。

市場促進因素

數位影片廣告市場的主要驅動力是全球社交媒體的蓬勃發展。 YouTube、Instagram 和 TikTok 等平台已成為品牌透過定向影片內容與消費者互動的重要管道。社群媒體龐大的用戶群和互動性使企業能夠營造期待感，並有效地與特定人群建立聯繫。例如，汽車品牌會利用預告影片在產品發布前激發消費者的熱情。此外，數位影片廣告在社會公益宣傳活動中的日益普及也推動了市場成長。 Netflix、Amazon Prime 和 Disney+ 等 OTT 平台向影片內容的轉變也拓展了市場機遇，品牌紛紛將廣告整合到這些服務中以吸引受眾的注意。

市場限制

市場正面臨資料隱私和安全的挑戰，迫使大型科技公司採取更嚴格的措施，例如移除第三方 Cookie。這些變化使定向廣告投放變得更加複雜，並要求品牌適應以隱私為先的框架，這可能會導致成本和複雜性的增加。此外，廣告商還面臨持續創新的挑戰，以在競爭激烈的數位空間中脫穎而出。

目錄

第1章執行摘要

第2章市場概述

  • 市場概覽
  • 市場定義
  • 分析範圍
  • 市場區隔

第3章 商業情境

  • 市場促進因素
  • 市場限制
  • 市場機遇
  • 波特五力分析
  • 產業價值鏈分析
  • 政策和法規
  • 策略建議

第4章 技術展望

第5章 全球數位影片廣告市場（依廣告類型分類）

  • 介紹
  • 串流內廣告
  • 外播廣告
  • 社群媒體廣告
  • 其他

第6章 全球數位影片廣告市場（依設備分類）

  • 介紹
  • 智慧型手機和平板電腦
  • 桌上型電腦/筆記型電腦
  • 其他

第7章 全球數位影片廣告市場（依最終用戶分類）

  • 介紹
  • 零售與電子商務
  • 媒體與娛樂
  • 銀行、金融服務和保險業 (BFSI)
  • 醫療保健
  • 車
  • 其他

第8章：全球數位影片廣告市場（按地區分類）

  • 介紹
  • 北美洲
    • 按廣告類型
    • 透過裝置
    • 最終用戶
    • 按國家/地區
      • 美國
      • 加拿大
      • 墨西哥
  • 南美洲
    • 按廣告類型
    • 透過裝置
    • 最終用戶
    • 按國家/地區
      • 巴西
      • 阿根廷
      • 其他
  • 歐洲
    • 按廣告類型
    • 透過裝置
    • 最終用戶
    • 按國家/地區
      • 德國
      • 法國
      • 英國
      • 義大利
      • 西班牙
      • 其他
  • 中東和非洲
    • 按廣告類型
    • 透過裝置
    • 最終用戶
    • 按國家/地區
      • 沙烏地阿拉伯
      • 阿拉伯聯合大公國
      • 以色列
      • 其他
  • 亞太地區
    • 按廣告類型
    • 透過裝置
    • 最終用戶
    • 按國家/地區
      • 中國
      • 印度
      • 日本
      • 韓國
      • 印尼
      • 泰國
      • 台灣
      • 其他

第9章：競爭格局與分析

  • 主要企業和策略分析
  • 市佔率分析
  • 企業合併、協議、商業合作
  • 競爭對手儀錶板

第10章：公司簡介

  • Nexxen
  • Microsoft Corporation
  • Chatter Buzz
  • Brafton
  • Digital Silk
  • Stickyeyes
  • Supercool Creative
  • Google Inc
  • Meta Platforms Inc
  • Amazon Web Services Inc.

第11章附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要收益
  • 分析方法
  • 簡稱
簡介目錄
Product Code: KSI061613574

The Digital Video Advertising Market will soar from USD 138.426 billion in 2025 to USD 345.023 billion by 2030, with a 20.04% compound annual growth rate (CAGR).

The digital video advertising market is poised for significant growth, driven by the proliferation of internet and smartphone users and increased corporate investments in innovative advertising strategies. This form of advertising delivers high-quality video content to promote products or services across devices such as smartphones, tablets, and desktops. The rise of social media platforms and over-the-top (OTT) services has transformed digital video advertising into a powerful tool for reaching wide audiences, enhancing brand visibility, and addressing social issues. Despite its potential, concerns over data privacy and security pose challenges to market expansion.

Market Drivers

The primary driver of the digital video advertising market is the global surge in social media usage. Platforms like YouTube, Instagram, and TikTok have become critical channels for brands to engage consumers through targeted video content. Social media's vast user base and interactive nature enable companies to build anticipation and connect with specific demographics effectively. For instance, automotive brands leverage teaser videos to generate excitement before product launches. Additionally, the growing adoption of digital video advertising for social awareness campaigns further fuels market growth. The shift toward video content on OTT platforms like Netflix, Amazon Prime, and Disney+ also amplifies opportunities, as brands integrate advertisements into these services to capture viewer attention.

Market Constraints

The market faces challenges related to data privacy and security, which have prompted major tech companies to implement stricter measures, such as eliminating third-party cookies. These changes complicate targeted advertising efforts and require brands to adapt to privacy-focused frameworks, potentially increasing costs and complexity. Additionally, the need for continuous innovation to stand out in a crowded digital space poses a challenge for advertisers.

Market Segmentation

The digital video advertising market is segmented by device type, including smartphones, tablets, laptops, and others. The smartphone segment is expected to dominate due to widespread smartphone penetration, affordable internet plans, and enhanced Wi-Fi connectivity. Smartphones enable quick, engaging video advertisements that capture user attention efficiently, particularly on social media and OTT platforms. Factors such as the growth of e-commerce, mobile commerce, and increased time spent online further drive the smartphone segment's prominence.

Geographical Outlook

The Asia Pacific region is anticipated to witness significant growth, fueled by rising smartphone adoption and expanding internet access in emerging economies. North America and Europe remain key markets, supported by advanced digital infrastructure and high consumer engagement with social media and OTT platforms. The Middle East and Africa, along with South America, are expected to see steady growth as digital penetration increases.

Competitive Landscape

The market is highly competitive, with major players investing heavily in social media and OTT advertising solutions. Companies are leveraging collaborations with influencers and celebrities, as well as innovative formats like memes, to enhance engagement. Key players focus on tailoring video content to specific platforms, optimizing for mobile-first audiences, and integrating with e-commerce ecosystems to drive conversions.

Opportunities and Challenges

Opportunities abound in leveraging the growing influence of social media and OTT platforms to reach diverse audiences. The rise of mobile commerce and personalized advertising, enabled by AI and data analytics, presents significant potential. However, navigating data privacy regulations and ensuring consumer trust remain critical challenges. Industry experts should prioritize adaptive strategies, such as privacy-compliant targeting and creative content innovation, to capitalize on the dynamic growth of the digital video advertising market.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

The Digital Video Advertising Market is analyzed into the following segments:

By Advertisement Type

  • In-Stream Advertisement
  • Out-Stream Advertisement
  • Social Media Advertisement
  • Others

By Devices

  • Smartphones & Tablets
  • Desktops & Laptops
  • Others

By End-User

  • Retail & E-Commerce
  • Media & Entertainment
  • BFSI
  • Healthcare
  • Automotive
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

  • 2.1. Market Overview
  • 2.2. Market Definition
  • 2.3. Scope of the Study
  • 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

  • 3.1. Market Drivers
  • 3.2. Market Restraints
  • 3.3. Market Opportunities
  • 3.4. Porter's Five Forces Analysis
  • 3.5. Industry Value Chain Analysis
  • 3.6. Policies and Regulations
  • 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL DIGITAL VIDEO AVERTISING MARKET BY ADVERTISEMENT TYPE

  • 5.1. Introduction
  • 5.2. In-Stream Advertisement
  • 5.3. Out-Stream Advertisement
  • 5.4. Social Media Advertisement
  • 5.5. Others

6. GLOBAL DIGITAL VIDEO AVERTISING MARKET BY DEVICES

  • 6.1. Introduction
  • 6.2. Smartphones & Tablets
  • 6.3. Desktops & Laptops
  • 6.4. Others

7. GLOBAL DIGITAL VIDEO AVERTISING MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. Retail & E-Commerce
  • 7.3. Media & Entertainment
  • 7.4. BFSI
  • 7.5. Healthcare
  • 7.6. Automotive
  • 7.7. Others

8. GLOBAL DIGITAL VIDEO AVERTISING MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. By Advertisement Type
    • 8.2.2. By Devices
    • 8.2.3. By End-User
    • 8.2.4. By Country
      • 8.2.4.1. USA
      • 8.2.4.2. Canada
      • 8.2.4.3. Mexico
  • 8.3. South America
    • 8.3.1. By Advertisement Type
    • 8.3.2. By Devices
    • 8.3.3. By End-User
    • 8.3.4. By Country
      • 8.3.4.1. Brazil
      • 8.3.4.2. Argentina
      • 8.3.4.3. Others
  • 8.4. Europe
    • 8.4.1. By Advertisement Type
    • 8.4.2. By Devices
    • 8.4.3. By End-User
    • 8.4.4. By Country
      • 8.4.4.1. Germany
      • 8.4.4.2. France
      • 8.4.4.3. United Kingdom
      • 8.4.4.4. Italy
      • 8.4.4.5. Spain
      • 8.4.4.6. Others
  • 8.5. Middle East and Africa
    • 8.5.1. By Advertisement Type
    • 8.5.2. By Devices
    • 8.5.3. By End-User
    • 8.5.4. By Country
      • 8.5.4.1. Saudi Arabia
      • 8.5.4.2. UAE
      • 8.5.4.3. Israel
      • 8.5.4.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. By Advertisement Type
    • 8.6.2. By Devices
    • 8.6.3. By End-User
    • 8.6.4. By Country
      • 8.6.4.1. China
      • 8.6.4.2. India
      • 8.6.4.3. Japan
      • 8.6.4.4. South Korea
      • 8.6.4.5. Indonesia
      • 8.6.4.6. Thailand
      • 8.6.4.7. Taiwan
      • 8.6.4.8. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Nexxen
  • 10.2. Microsoft Corporation
  • 10.3. Chatter Buzz
  • 10.4. Brafton
  • 10.5. Digital Silk
  • 10.6. Stickyeyes
  • 10.7. Supercool Creative
  • 10.8. Google Inc
  • 10.9. Meta Platforms Inc
  • 10.10. Amazon Web Services Inc.

11. APPENDIX

  • 11.1. Currency
  • 11.2. Assumptions
  • 11.3. Base and Forecast Years Timeline
  • 11.4. Key benefits for the stakeholders
  • 11.5. Research Methodology
  • 11.6. Abbreviations