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Contents 線上廣告

市場調查報告書

商品編碼

1763005

2025-2029年全球數位影片廣告市場

Global Digital Video Advertising Market 2025-2029

出版日期: 2025年06月25日 | 出版商:

TechNavio | 英文 230 Pages | 訂單完成後即時交付

價格

簡介目錄圖表

預計 2024 年至 2029 年期間數位影片廣告市場將成長 6,363 億美元，預測期內複合年成長率為 44.8%。

本報告對數位影片廣告市場、市場規模和預測、趨勢、成長動力、挑戰以及涵蓋約 25 家供應商的供應商分析進行了全面分析。

該報告對當前市場狀況、最新趨勢和促進因素以及整體市場環境進行了最新的分析。市場受到應用程式內廣告的興起、行動運算裝置的普及率不斷提高以及數位原民廣告意識的不斷增強等因素的推動。

市場覆蓋
基準年	2025
年底	2029
預測期	2025-2029
成長動力	加速度
同比	39.5%
複合年成長率	44.8%
增量金額	6363億美元

本研究客觀地結合了一手和二手訊息，並參考了行業主要參與者的意見。報告包含全面的市場規模數據、區域細分分析、供應商格局以及對主要企業的分析。報告同時提供歷史數據和預測數據。

研究指出，線上影片和連網電視廣告支出的增加是未來幾年推動數位影片廣告市場成長的關鍵因素之一。此外，現代消費者人口結構和需求的不斷變化，以及線下廣告支出的下降，將帶來巨大的市場需求。

市場區隔
比較：按最終用戶
零售：2024-2029 年市場規模及預測
消費品及電子產品：2024-2029 年市場規模及預測
媒體與娛樂：2024-2029 年市場規模與預測
汽車：2024-2029 年市場規模及預測
其他：2024-2029 年市場規模及預測
最終用戶的市場機會

第9章依類型細分市場

市場區隔
比較：按類型
桌面市場：2024-2029 年市場規模及預測
移動：2024-2029 年市場規模及預測
按類型分類的市場機會

第10章依服務類型細分市場

市場區隔
比較：依服務類型
串流內影片廣告：市場規模及預測（2024-2029）
外播影片廣告：2024 年至 2029 年市場規模及預測
線性視訊廣告：市場規模及預測（2024-2029）
非線性影片廣告：2024-2029 年市場規模及預測
其他：2024-2029 年市場規模及預測
按服務類型分類的市場機會

第11章客戶情況

客戶概覽

第12章地區情勢

地理細分
區域比較
北美：2024-2029 年市場規模及預測
亞太地區：2024-2029 年市場規模及預測
歐洲：2024-2029 年市場規模及預測
南美洲：2024-2029 年市場規模及預測
中東和非洲：2024-2029 年市場規模及預測
美國：市場規模及預測（2024-2029）
中國：2024-2029年市場規模及預測
加拿大：2024-2029 年市場規模及預測
英國：2024-2029 年市場規模及預測
德國：2024-2029年市場規模及預測
日本：2024-2029 年市場規模及預測
法國：2024-2029年市場規模及預測
墨西哥：2024-2029 年市場規模及預測
印度：2024-2029 年市場規模及預測
義大利：2024-2029 年市場規模及預測
按地區分類的市場機會

第13章促進因素、挑戰、機會與限制因素

市場促進因素
市場挑戰
促進因素和挑戰的影響
市場機會與限制

第14章競爭格局

概述
競爭格局
令人困惑的情況
產業風險

第15章競爭分析

公司簡介
企業排名指數
公司市場定位
Advertise.com Inc.
LinkedIn Corp.
Longtail Ad Solutions Inc.
Meta Platforms Inc.
Pinterest Inc.
PubMatic Inc.
Snap Inc.
SpotX
Tencent Holdings Ltd.
Tik Tok
Tremor International Ltd.
Verizon Communications Inc.
Viant Technology LLC
X Corp.
YouTube

第16章附錄

簡介目錄圖表

Product Code: IRTNTR75395

The digital video advertising market is forecasted to grow by USD 636.3 bn during 2024-2029, accelerating at a CAGR of 44.8% during the forecast period. The report on the digital video advertising market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by growing in-app advertising, increasing penetration of mobile computing devices, and growing awareness about digital native advertising.

Market Scope
Base Year	2025
End Year	2029
Series Year	2025-2029
Growth Momentum	Accelerate
YOY 2025	39.5%
CAGR	44.8%
Incremental Value	$636.3 bn

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market size data, segment with regional analysis and vendor landscape in addition to an analysis of the key companies. Reports have historic and forecast data.

Technavio's digital video advertising market is segmented as below:

By End-user

Retail
Consumer goods and electronics
Media and entertainment
Automotive
Others

By Type

Desktop
Mobile

By Service Type

In-Stream video ads
Out-Stream video ads
Linear video ads
Nonlinear video ads
Others

By Geographical Landscape

North America
APAC
Europe
South America
Middle East and Africa

This study identifies the increased spending on online video and ctv advertising as one of the prime reasons driving the digital video advertising market growth during the next few years. Also, evolving modern consumer demographics and demands and decline in offline ad spending will lead to sizable demand in the market.

The report on the digital video advertising market covers the following areas:

Digital Video Advertising Market sizing
Digital Video Advertising Market forecast
Digital Video Advertising Market industry analysis

The robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading digital video advertising market vendors that include Advertise.com Inc., Digital Turbine Inc., Kargo Global Inc., LinkedIn Corp., Longtail Ad Solutions Inc., MediaMath Inc., Meta Platforms Inc., Pinterest Inc., PubMatic Inc., Snap Inc., SpotX, Tencent Holdings Ltd., Tik Tok, Tremor International Ltd., Vdopia Inc., Verizon Communications Inc., Viant Technology LLC, Vireo Video Inc., X Corp., and YouTube. Also, the digital video advertising market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The publisher presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

1 Executive Summary

1.1 Market overview
- Executive Summary - Chart on Market Overview
- Executive Summary - Data Table on Market Overview
- Executive Summary - Chart on Global Market Characteristics
- Executive Summary - Chart on Market By Geographical Landscape
- Executive Summary - Chart on Market Segmentation by End-user
- Executive Summary - Chart on Market Segmentation by Type
- Executive Summary - Chart on Market Segmentation by Service Type
- Executive Summary - Chart on Incremental Growth
- Executive Summary - Data Table on Incremental Growth
- Executive Summary - Chart on Company Market Positioning

2 Technavio Analysis

2.1 Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
2.2 Criticality of inputs and Factors of differentiation
- Overview on criticality of inputs and factors of differentiation
2.3 Factors of disruption
- Overview on factors of disruption
2.4 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029

3 Market Landscape

3.1 Market ecosystem
- Parent Market
- Data Table on - Parent Market
3.2 Market characteristics
- Market characteristics analysis
3.3 Value chain analysis
- Value chain analysis

4 Market Sizing

4.1 Market definition
- Offerings of companies included in the market definition
4.2 Market segment analysis
- Market segments
4.3 Market size 2024
4.4 Market outlook: Forecast for 2024-2029
- Chart on Global - Market size and forecast 2024-2029 ($ billion)
- Data Table on Global - Market size and forecast 2024-2029 ($ billion)
- Chart on Global Market: Year-over-year growth 2024-2029 (%)
- Data Table on Global Market: Year-over-year growth 2024-2029 (%)

5 Historic Market Size

5.1 Global Digital Video Advertising Market 2019 - 2023
- Historic Market Size - Data Table on Global Digital Video Advertising Market 2019 - 2023 ($ billion)
5.2 End-user segment analysis 2019 - 2023
- Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
5.3 Type segment analysis 2019 - 2023
- Historic Market Size - Type Segment 2019 - 2023 ($ billion)
5.4 Service Type segment analysis 2019 - 2023
- Historic Market Size - Service Type Segment 2019 - 2023 ($ billion)
5.5 Geography segment analysis 2019 - 2023
- Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
5.6 Country segment analysis 2019 - 2023
- Historic Market Size - Country Segment 2019 - 2023 ($ billion)

6 Qualitative Analysis

6.1 Impact of AI on global digital video advertising market

7 Five Forces Analysis

7.1 Five forces summary
- Five forces analysis - Comparison between 2024 and 2029
7.2 Bargaining power of buyers
- Bargaining power of buyers - Impact of key factors 2024 and 2029
7.3 Bargaining power of suppliers
- Bargaining power of suppliers - Impact of key factors in 2024 and 2029
7.4 Threat of new entrants
- Threat of new entrants - Impact of key factors in 2024 and 2029
7.5 Threat of substitutes
- Threat of substitutes - Impact of key factors in 2024 and 2029
7.6 Threat of rivalry
- Threat of rivalry - Impact of key factors in 2024 and 2029
7.7 Market condition
- Chart on Market condition - Five forces 2024 and 2029

8 Market Segmentation by End-user

8.1 Market segments
- Chart on End-user - Market share 2024-2029 (%)
- Data Table on End-user - Market share 2024-2029 (%)
8.2 Comparison by End-user
- Chart on Comparison by End-user
- Data Table on Comparison by End-user
8.3 Retail - Market size and forecast 2024-2029
- Chart on Retail - Market size and forecast 2024-2029 ($ billion)
- Data Table on Retail - Market size and forecast 2024-2029 ($ billion)
- Chart on Retail - Year-over-year growth 2024-2029 (%)
- Data Table on Retail - Year-over-year growth 2024-2029 (%)
8.4 Consumer goods and electronics - Market size and forecast 2024-2029
- Chart on Consumer goods and electronics - Market size and forecast 2024-2029 ($ billion)
- Data Table on Consumer goods and electronics - Market size and forecast 2024-2029 ($ billion)
- Chart on Consumer goods and electronics - Year-over-year growth 2024-2029 (%)
- Data Table on Consumer goods and electronics - Year-over-year growth 2024-2029 (%)
8.5 Media and entertainment - Market size and forecast 2024-2029
- Chart on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
- Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
- Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
- Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
8.6 Automotive - Market size and forecast 2024-2029
- Chart on Automotive - Market size and forecast 2024-2029 ($ billion)
- Data Table on Automotive - Market size and forecast 2024-2029 ($ billion)
- Chart on Automotive - Year-over-year growth 2024-2029 (%)
- Data Table on Automotive - Year-over-year growth 2024-2029 (%)
8.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
8.8 Market opportunity by End-user
- Market opportunity by End-user ($ billion)
- Data Table on Market opportunity by End-user ($ billion)

9 Market Segmentation by Type

9.1 Market segments
- Chart on Type - Market share 2024-2029 (%)
- Data Table on Type - Market share 2024-2029 (%)
9.2 Comparison by Type
- Chart on Comparison by Type
- Data Table on Comparison by Type
9.3 Desktop - Market size and forecast 2024-2029
- Chart on Desktop - Market size and forecast 2024-2029 ($ billion)
- Data Table on Desktop - Market size and forecast 2024-2029 ($ billion)
- Chart on Desktop - Year-over-year growth 2024-2029 (%)
- Data Table on Desktop - Year-over-year growth 2024-2029 (%)
9.4 Mobile - Market size and forecast 2024-2029
- Chart on Mobile - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mobile - Market size and forecast 2024-2029 ($ billion)
- Chart on Mobile - Year-over-year growth 2024-2029 (%)
- Data Table on Mobile - Year-over-year growth 2024-2029 (%)
9.5 Market opportunity by Type
- Market opportunity by Type ($ billion)
- Data Table on Market opportunity by Type ($ billion)

10 Market Segmentation by Service Type

10.1 Market segments
- Chart on Service Type - Market share 2024-2029 (%)
- Data Table on Service Type - Market share 2024-2029 (%)
10.2 Comparison by Service Type
- Chart on Comparison by Service Type
- Data Table on Comparison by Service Type
10.3 In-stream video ads - Market size and forecast 2024-2029
- Chart on In-stream video ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on In-stream video ads - Market size and forecast 2024-2029 ($ billion)
- Chart on In-stream video ads - Year-over-year growth 2024-2029 (%)
- Data Table on In-stream video ads - Year-over-year growth 2024-2029 (%)
10.4 Out-stream video ads - Market size and forecast 2024-2029
- Chart on Out-stream video ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Out-stream video ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Out-stream video ads - Year-over-year growth 2024-2029 (%)
- Data Table on Out-stream video ads - Year-over-year growth 2024-2029 (%)
10.5 Linear video ads - Market size and forecast 2024-2029
- Chart on Linear video ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Linear video ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Linear video ads - Year-over-year growth 2024-2029 (%)
- Data Table on Linear video ads - Year-over-year growth 2024-2029 (%)
10.6 Nonlinear video ads - Market size and forecast 2024-2029
- Chart on Nonlinear video ads - Market size and forecast 2024-2029 ($ billion)
- Data Table on Nonlinear video ads - Market size and forecast 2024-2029 ($ billion)
- Chart on Nonlinear video ads - Year-over-year growth 2024-2029 (%)
- Data Table on Nonlinear video ads - Year-over-year growth 2024-2029 (%)
10.7 Others - Market size and forecast 2024-2029
- Chart on Others - Market size and forecast 2024-2029 ($ billion)
- Data Table on Others - Market size and forecast 2024-2029 ($ billion)
- Chart on Others - Year-over-year growth 2024-2029 (%)
- Data Table on Others - Year-over-year growth 2024-2029 (%)
10.8 Market opportunity by Service Type
- Market opportunity by Service Type ($ billion)
- Data Table on Market opportunity by Service Type ($ billion)

11 Customer Landscape

11.1 Customer landscape overview
- Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria

12 Geographic Landscape

12.1 Geographic segmentation
- Chart on Market share By Geographical Landscape 2024-2029 (%)
- Data Table on Market share By Geographical Landscape 2024-2029 (%)
12.2 Geographic comparison
- Chart on Geographic comparison
- Data Table on Geographic comparison
12.3 North America - Market size and forecast 2024-2029
- Chart on North America - Market size and forecast 2024-2029 ($ billion)
- Data Table on North America - Market size and forecast 2024-2029 ($ billion)
- Chart on North America - Year-over-year growth 2024-2029 (%)
- Data Table on North America - Year-over-year growth 2024-2029 (%)
12.4 APAC - Market size and forecast 2024-2029
- Chart on APAC - Market size and forecast 2024-2029 ($ billion)
- Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
- Chart on APAC - Year-over-year growth 2024-2029 (%)
- Data Table on APAC - Year-over-year growth 2024-2029 (%)
12.5 Europe - Market size and forecast 2024-2029
- Chart on Europe - Market size and forecast 2024-2029 ($ billion)
- Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
- Chart on Europe - Year-over-year growth 2024-2029 (%)
- Data Table on Europe - Year-over-year growth 2024-2029 (%)
12.6 South America - Market size and forecast 2024-2029
- Chart on South America - Market size and forecast 2024-2029 ($ billion)
- Data Table on South America - Market size and forecast 2024-2029 ($ billion)
- Chart on South America - Year-over-year growth 2024-2029 (%)
- Data Table on South America - Year-over-year growth 2024-2029 (%)
12.7 Middle East and Africa - Market size and forecast 2024-2029
- Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
- Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
- Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
12.8 US - Market size and forecast 2024-2029
- Chart on US - Market size and forecast 2024-2029 ($ billion)
- Data Table on US - Market size and forecast 2024-2029 ($ billion)
- Chart on US - Year-over-year growth 2024-2029 (%)
- Data Table on US - Year-over-year growth 2024-2029 (%)
12.9 China - Market size and forecast 2024-2029
- Chart on China - Market size and forecast 2024-2029 ($ billion)
- Data Table on China - Market size and forecast 2024-2029 ($ billion)
- Chart on China - Year-over-year growth 2024-2029 (%)
- Data Table on China - Year-over-year growth 2024-2029 (%)
12.10 Canada - Market size and forecast 2024-2029
- Chart on Canada - Market size and forecast 2024-2029 ($ billion)
- Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
- Chart on Canada - Year-over-year growth 2024-2029 (%)
- Data Table on Canada - Year-over-year growth 2024-2029 (%)
12.11 UK - Market size and forecast 2024-2029
- Chart on UK - Market size and forecast 2024-2029 ($ billion)
- Data Table on UK - Market size and forecast 2024-2029 ($ billion)
- Chart on UK - Year-over-year growth 2024-2029 (%)
- Data Table on UK - Year-over-year growth 2024-2029 (%)
12.12 Germany - Market size and forecast 2024-2029
- Chart on Germany - Market size and forecast 2024-2029 ($ billion)
- Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
- Chart on Germany - Year-over-year growth 2024-2029 (%)
- Data Table on Germany - Year-over-year growth 2024-2029 (%)
12.13 Japan - Market size and forecast 2024-2029
- Chart on Japan - Market size and forecast 2024-2029 ($ billion)
- Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
- Chart on Japan - Year-over-year growth 2024-2029 (%)
- Data Table on Japan - Year-over-year growth 2024-2029 (%)
12.14 France - Market size and forecast 2024-2029
- Chart on France - Market size and forecast 2024-2029 ($ billion)
- Data Table on France - Market size and forecast 2024-2029 ($ billion)
- Chart on France - Year-over-year growth 2024-2029 (%)
- Data Table on France - Year-over-year growth 2024-2029 (%)
12.15 Mexico - Market size and forecast 2024-2029
- Chart on Mexico - Market size and forecast 2024-2029 ($ billion)
- Data Table on Mexico - Market size and forecast 2024-2029 ($ billion)
- Chart on Mexico - Year-over-year growth 2024-2029 (%)
- Data Table on Mexico - Year-over-year growth 2024-2029 (%)
12.16 India - Market size and forecast 2024-2029
- Chart on India - Market size and forecast 2024-2029 ($ billion)
- Data Table on India - Market size and forecast 2024-2029 ($ billion)
- Chart on India - Year-over-year growth 2024-2029 (%)
- Data Table on India - Year-over-year growth 2024-2029 (%)
12.17 Italy - Market size and forecast 2024-2029
- Chart on Italy - Market size and forecast 2024-2029 ($ billion)
- Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
- Chart on Italy - Year-over-year growth 2024-2029 (%)
- Data Table on Italy - Year-over-year growth 2024-2029 (%)
12.18 Market opportunity By Geographical Landscape
- Market opportunity By Geographical Landscape ($ billion)
- Data Tables on Market opportunity By Geographical Landscape ($ billion)

13 Drivers, Challenges, and Opportunity/Restraints

13.1 Market drivers
13.2 Market challenges
13.3 Impact of drivers and challenges
- Impact of drivers and challenges in 2024 and 2029
13.4 Market opportunities/restraints

14 Competitive Landscape

14.1 Overview
14.2 Competitive Landscape
- Overview on criticality of inputs and factors of differentiation
14.3 Landscape disruption
- Overview on factors of disruption
14.4 Industry risks
- Impact of key risks on business

15 Competitive Analysis

15.1 Companies profiled
- Companies covered
15.2 Company ranking index
- Company ranking index
15.3 Market positioning of companies
- Matrix on companies position and classification
15.4 Advertise.com Inc.
- Advertise.com Inc. - Overview
- Advertise.com Inc. - Product / Service
- Advertise.com Inc. - Key offerings
- SWOT
15.5 LinkedIn Corp.
- LinkedIn Corp. - Overview
- LinkedIn Corp. - Product / Service
- LinkedIn Corp. - Key offerings
- SWOT
15.6 Longtail Ad Solutions Inc.
- Longtail Ad Solutions Inc. - Overview
- Longtail Ad Solutions Inc. - Product / Service
- Longtail Ad Solutions Inc. - Key offerings
- SWOT
15.7 Meta Platforms Inc.
- Meta Platforms Inc. - Overview
- Meta Platforms Inc. - Product / Service
- Meta Platforms Inc. - Key news
- Meta Platforms Inc. - Key offerings
- SWOT
15.8 Pinterest Inc.
- Pinterest Inc. - Overview
- Pinterest Inc. - Product / Service
- Pinterest Inc. - Key news
- Pinterest Inc. - Key offerings
- SWOT
15.9 PubMatic Inc.
- PubMatic Inc. - Overview
- PubMatic Inc. - Business segments
- PubMatic Inc. - Key offerings
- PubMatic Inc. - Segment focus
- SWOT
15.10 Snap Inc.
- Snap Inc. - Overview
- Snap Inc. - Product / Service
- Snap Inc. - Key offerings
- SWOT
15.11 SpotX
- SpotX - Overview
- SpotX - Product / Service
- SpotX - Key offerings
- SWOT
15.12 Tencent Holdings Ltd.
- Tencent Holdings Ltd. - Overview
- Tencent Holdings Ltd. - Business segments
- Tencent Holdings Ltd. - Key news
- Tencent Holdings Ltd. - Key offerings
- Tencent Holdings Ltd. - Segment focus
- SWOT
15.13 Tik Tok
- Tik Tok - Overview
- Tik Tok - Product / Service
- Tik Tok - Key offerings
- SWOT
15.14 Tremor International Ltd.
- Tremor International Ltd. - Overview
- Tremor International Ltd. - Product / Service
- Tremor International Ltd. - Key offerings
- SWOT
15.15 Verizon Communications Inc.
- Verizon Communications Inc. - Overview
- Verizon Communications Inc. - Business segments
- Verizon Communications Inc. - Key news
- Verizon Communications Inc. - Key offerings
- Verizon Communications Inc. - Segment focus
- SWOT
15.16 Viant Technology LLC
- Viant Technology LLC - Overview
- Viant Technology LLC - Product / Service
- Viant Technology LLC - Key news
- Viant Technology LLC - Key offerings
- SWOT
15.17 X Corp.
- X Corp. - Overview
- X Corp. - Product / Service
- X Corp. - Key offerings
- SWOT
15.18 YouTube
- YouTube - Overview
- YouTube - Product / Service
- YouTube - Key offerings
- SWOT

16 Appendix

16.1 Scope of the report
16.2 Inclusions and exclusions checklist
- Inclusions checklist
- Exclusions checklist
16.3 Currency conversion rates for US$
- Currency conversion rates for US$
16.4 Research methodology
- Research methodology
16.5 Data procurement
- Information sources
16.6 Data validation
- Data validation
16.7 Validation techniques employed for market sizing
- Validation techniques employed for market sizing
16.8 Data synthesis
- Data synthesis
16.9 360 degree market analysis
- 360 degree market analysis
16.10 List of abbreviations
- List of abbreviations

簡介目錄圖表

Exhibits:

Exhibits1: Executive Summary - Chart on Market Overview
Exhibits2: Executive Summary - Data Table on Market Overview
Exhibits3: Executive Summary - Chart on Global Market Characteristics
Exhibits4: Executive Summary - Chart on Market By Geographical Landscape
Exhibits5: Executive Summary - Chart on Market Segmentation by End-user
Exhibits6: Executive Summary - Chart on Market Segmentation by Type
Exhibits7: Executive Summary - Chart on Market Segmentation by Service Type
Exhibits8: Executive Summary - Chart on Incremental Growth
Exhibits9: Executive Summary - Data Table on Incremental Growth
Exhibits10: Executive Summary - Chart on Company Market Positioning
Exhibits11: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits12: Overview on criticality of inputs and factors of differentiation
Exhibits13: Overview on factors of disruption
Exhibits14: Impact of drivers and challenges in 2024 and 2029
Exhibits15: Parent Market
Exhibits16: Data Table on - Parent Market
Exhibits17: Market characteristics analysis
Exhibits18: Value chain analysis
Exhibits19: Offerings of companies included in the market definition
Exhibits20: Market segments
Exhibits21: Chart on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits22: Data Table on Global - Market size and forecast 2024-2029 ($ billion)
Exhibits23: Chart on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits24: Data Table on Global Market: Year-over-year growth 2024-2029 (%)
Exhibits25: Historic Market Size - Data Table on Global Digital Video Advertising Market 2019 - 2023 ($ billion)
Exhibits26: Historic Market Size - End-user Segment 2019 - 2023 ($ billion)
Exhibits27: Historic Market Size - Type Segment 2019 - 2023 ($ billion)
Exhibits28: Historic Market Size - Service Type Segment 2019 - 2023 ($ billion)
Exhibits29: Historic Market Size - Geography Segment 2019 - 2023 ($ billion)
Exhibits30: Historic Market Size - Country Segment 2019 - 2023 ($ billion)
Exhibits31: Five forces analysis - Comparison between 2024 and 2029
Exhibits32: Bargaining power of buyers - Impact of key factors 2024 and 2029
Exhibits33: Bargaining power of suppliers - Impact of key factors in 2024 and 2029
Exhibits34: Threat of new entrants - Impact of key factors in 2024 and 2029
Exhibits35: Threat of substitutes - Impact of key factors in 2024 and 2029
Exhibits36: Threat of rivalry - Impact of key factors in 2024 and 2029
Exhibits37: Chart on Market condition - Five forces 2024 and 2029
Exhibits38: Chart on End-user - Market share 2024-2029 (%)
Exhibits39: Data Table on End-user - Market share 2024-2029 (%)
Exhibits40: Chart on Comparison by End-user
Exhibits41: Data Table on Comparison by End-user
Exhibits42: Chart on Retail - Market size and forecast 2024-2029 ($ billion)
Exhibits43: Data Table on Retail - Market size and forecast 2024-2029 ($ billion)
Exhibits44: Chart on Retail - Year-over-year growth 2024-2029 (%)
Exhibits45: Data Table on Retail - Year-over-year growth 2024-2029 (%)
Exhibits46: Chart on Consumer goods and electronics - Market size and forecast 2024-2029 ($ billion)
Exhibits47: Data Table on Consumer goods and electronics - Market size and forecast 2024-2029 ($ billion)
Exhibits48: Chart on Consumer goods and electronics - Year-over-year growth 2024-2029 (%)
Exhibits49: Data Table on Consumer goods and electronics - Year-over-year growth 2024-2029 (%)
Exhibits50: Chart on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
Exhibits51: Data Table on Media and entertainment - Market size and forecast 2024-2029 ($ billion)
Exhibits52: Chart on Media and entertainment - Year-over-year growth 2024-2029 (%)
Exhibits53: Data Table on Media and entertainment - Year-over-year growth 2024-2029 (%)
Exhibits54: Chart on Automotive - Market size and forecast 2024-2029 ($ billion)
Exhibits55: Data Table on Automotive - Market size and forecast 2024-2029 ($ billion)
Exhibits56: Chart on Automotive - Year-over-year growth 2024-2029 (%)
Exhibits57: Data Table on Automotive - Year-over-year growth 2024-2029 (%)
Exhibits58: Chart on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits59: Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits60: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits61: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits62: Market opportunity by End-user ($ billion)
Exhibits63: Data Table on Market opportunity by End-user ($ billion)
Exhibits64: Chart on Type - Market share 2024-2029 (%)
Exhibits65: Data Table on Type - Market share 2024-2029 (%)
Exhibits66: Chart on Comparison by Type
Exhibits67: Data Table on Comparison by Type
Exhibits68: Chart on Desktop - Market size and forecast 2024-2029 ($ billion)
Exhibits69: Data Table on Desktop - Market size and forecast 2024-2029 ($ billion)
Exhibits70: Chart on Desktop - Year-over-year growth 2024-2029 (%)
Exhibits71: Data Table on Desktop - Year-over-year growth 2024-2029 (%)
Exhibits72: Chart on Mobile - Market size and forecast 2024-2029 ($ billion)
Exhibits73: Data Table on Mobile - Market size and forecast 2024-2029 ($ billion)
Exhibits74: Chart on Mobile - Year-over-year growth 2024-2029 (%)
Exhibits75: Data Table on Mobile - Year-over-year growth 2024-2029 (%)
Exhibits76: Market opportunity by Type ($ billion)
Exhibits77: Data Table on Market opportunity by Type ($ billion)
Exhibits78: Chart on Service Type - Market share 2024-2029 (%)
Exhibits79: Data Table on Service Type - Market share 2024-2029 (%)
Exhibits80: Chart on Comparison by Service Type
Exhibits81: Data Table on Comparison by Service Type
Exhibits82: Chart on In-stream video ads - Market size and forecast 2024-2029 ($ billion)
Exhibits83: Data Table on In-stream video ads - Market size and forecast 2024-2029 ($ billion)
Exhibits84: Chart on In-stream video ads - Year-over-year growth 2024-2029 (%)
Exhibits85: Data Table on In-stream video ads - Year-over-year growth 2024-2029 (%)
Exhibits86: Chart on Out-stream video ads - Market size and forecast 2024-2029 ($ billion)
Exhibits87: Data Table on Out-stream video ads - Market size and forecast 2024-2029 ($ billion)
Exhibits88: Chart on Out-stream video ads - Year-over-year growth 2024-2029 (%)
Exhibits89: Data Table on Out-stream video ads - Year-over-year growth 2024-2029 (%)
Exhibits90: Chart on Linear video ads - Market size and forecast 2024-2029 ($ billion)
Exhibits91: Data Table on Linear video ads - Market size and forecast 2024-2029 ($ billion)
Exhibits92: Chart on Linear video ads - Year-over-year growth 2024-2029 (%)
Exhibits93: Data Table on Linear video ads - Year-over-year growth 2024-2029 (%)
Exhibits94: Chart on Nonlinear video ads - Market size and forecast 2024-2029 ($ billion)
Exhibits95: Data Table on Nonlinear video ads - Market size and forecast 2024-2029 ($ billion)
Exhibits96: Chart on Nonlinear video ads - Year-over-year growth 2024-2029 (%)
Exhibits97: Data Table on Nonlinear video ads - Year-over-year growth 2024-2029 (%)
Exhibits98: Chart on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits99: Data Table on Others - Market size and forecast 2024-2029 ($ billion)
Exhibits100: Chart on Others - Year-over-year growth 2024-2029 (%)
Exhibits101: Data Table on Others - Year-over-year growth 2024-2029 (%)
Exhibits102: Market opportunity by Service Type ($ billion)
Exhibits103: Data Table on Market opportunity by Service Type ($ billion)
Exhibits104: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits105: Chart on Market share By Geographical Landscape 2024-2029 (%)
Exhibits106: Data Table on Market share By Geographical Landscape 2024-2029 (%)
Exhibits107: Chart on Geographic comparison
Exhibits108: Data Table on Geographic comparison
Exhibits109: Chart on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits110: Data Table on North America - Market size and forecast 2024-2029 ($ billion)
Exhibits111: Chart on North America - Year-over-year growth 2024-2029 (%)
Exhibits112: Data Table on North America - Year-over-year growth 2024-2029 (%)
Exhibits113: Chart on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits114: Data Table on APAC - Market size and forecast 2024-2029 ($ billion)
Exhibits115: Chart on APAC - Year-over-year growth 2024-2029 (%)
Exhibits116: Data Table on APAC - Year-over-year growth 2024-2029 (%)
Exhibits117: Chart on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits118: Data Table on Europe - Market size and forecast 2024-2029 ($ billion)
Exhibits119: Chart on Europe - Year-over-year growth 2024-2029 (%)
Exhibits120: Data Table on Europe - Year-over-year growth 2024-2029 (%)
Exhibits121: Chart on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits122: Data Table on South America - Market size and forecast 2024-2029 ($ billion)
Exhibits123: Chart on South America - Year-over-year growth 2024-2029 (%)
Exhibits124: Data Table on South America - Year-over-year growth 2024-2029 (%)
Exhibits125: Chart on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits126: Data Table on Middle East and Africa - Market size and forecast 2024-2029 ($ billion)
Exhibits127: Chart on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits128: Data Table on Middle East and Africa - Year-over-year growth 2024-2029 (%)
Exhibits129: Chart on US - Market size and forecast 2024-2029 ($ billion)
Exhibits130: Data Table on US - Market size and forecast 2024-2029 ($ billion)
Exhibits131: Chart on US - Year-over-year growth 2024-2029 (%)
Exhibits132: Data Table on US - Year-over-year growth 2024-2029 (%)
Exhibits133: Chart on China - Market size and forecast 2024-2029 ($ billion)
Exhibits134: Data Table on China - Market size and forecast 2024-2029 ($ billion)
Exhibits135: Chart on China - Year-over-year growth 2024-2029 (%)
Exhibits136: Data Table on China - Year-over-year growth 2024-2029 (%)
Exhibits137: Chart on Canada - Market size and forecast 2024-2029 ($ billion)
Exhibits138: Data Table on Canada - Market size and forecast 2024-2029 ($ billion)
Exhibits139: Chart on Canada - Year-over-year growth 2024-2029 (%)
Exhibits140: Data Table on Canada - Year-over-year growth 2024-2029 (%)
Exhibits141: Chart on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits142: Data Table on UK - Market size and forecast 2024-2029 ($ billion)
Exhibits143: Chart on UK - Year-over-year growth 2024-2029 (%)
Exhibits144: Data Table on UK - Year-over-year growth 2024-2029 (%)
Exhibits145: Chart on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits146: Data Table on Germany - Market size and forecast 2024-2029 ($ billion)
Exhibits147: Chart on Germany - Year-over-year growth 2024-2029 (%)
Exhibits148: Data Table on Germany - Year-over-year growth 2024-2029 (%)
Exhibits149: Chart on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits150: Data Table on Japan - Market size and forecast 2024-2029 ($ billion)
Exhibits151: Chart on Japan - Year-over-year growth 2024-2029 (%)
Exhibits152: Data Table on Japan - Year-over-year growth 2024-2029 (%)
Exhibits153: Chart on France - Market size and forecast 2024-2029 ($ billion)
Exhibits154: Data Table on France - Market size and forecast 2024-2029 ($ billion)
Exhibits155: Chart on France - Year-over-year growth 2024-2029 (%)
Exhibits156: Data Table on France - Year-over-year growth 2024-2029 (%)
Exhibits157: Chart on Mexico - Market size and forecast 2024-2029 ($ billion)
Exhibits158: Data Table on Mexico - Market size and forecast 2024-2029 ($ billion)
Exhibits159: Chart on Mexico - Year-over-year growth 2024-2029 (%)
Exhibits160: Data Table on Mexico - Year-over-year growth 2024-2029 (%)
Exhibits161: Chart on India - Market size and forecast 2024-2029 ($ billion)
Exhibits162: Data Table on India - Market size and forecast 2024-2029 ($ billion)
Exhibits163: Chart on India - Year-over-year growth 2024-2029 (%)
Exhibits164: Data Table on India - Year-over-year growth 2024-2029 (%)
Exhibits165: Chart on Italy - Market size and forecast 2024-2029 ($ billion)
Exhibits166: Data Table on Italy - Market size and forecast 2024-2029 ($ billion)
Exhibits167: Chart on Italy - Year-over-year growth 2024-2029 (%)
Exhibits168: Data Table on Italy - Year-over-year growth 2024-2029 (%)
Exhibits169: Market opportunity By Geographical Landscape ($ billion)
Exhibits170: Data Tables on Market opportunity By Geographical Landscape ($ billion)
Exhibits171: Impact of drivers and challenges in 2024 and 2029
Exhibits172: Overview on criticality of inputs and factors of differentiation
Exhibits173: Overview on factors of disruption
Exhibits174: Impact of key risks on business
Exhibits175: Companies covered
Exhibits176: Company ranking index
Exhibits177: Matrix on companies position and classification
Exhibits178: Advertise.com Inc. - Overview
Exhibits179: Advertise.com Inc. - Product / Service
Exhibits180: Advertise.com Inc. - Key offerings
Exhibits181: SWOT
Exhibits182: LinkedIn Corp. - Overview
Exhibits183: LinkedIn Corp. - Product / Service
Exhibits184: LinkedIn Corp. - Key offerings
Exhibits185: SWOT
Exhibits186: Longtail Ad Solutions Inc. - Overview
Exhibits187: Longtail Ad Solutions Inc. - Product / Service
Exhibits188: Longtail Ad Solutions Inc. - Key offerings
Exhibits189: SWOT
Exhibits190: Meta Platforms Inc. - Overview
Exhibits191: Meta Platforms Inc. - Product / Service
Exhibits192: Meta Platforms Inc. - Key news
Exhibits193: Meta Platforms Inc. - Key offerings
Exhibits194: SWOT
Exhibits195: Pinterest Inc. - Overview
Exhibits196: Pinterest Inc. - Product / Service
Exhibits197: Pinterest Inc. - Key news
Exhibits198: Pinterest Inc. - Key offerings
Exhibits199: SWOT
Exhibits200: PubMatic Inc. - Overview
Exhibits201: PubMatic Inc. - Business segments
Exhibits202: PubMatic Inc. - Key offerings
Exhibits203: PubMatic Inc. - Segment focus
Exhibits204: SWOT
Exhibits205: Snap Inc. - Overview
Exhibits206: Snap Inc. - Product / Service
Exhibits207: Snap Inc. - Key offerings
Exhibits208: SWOT
Exhibits209: SpotX - Overview
Exhibits210: SpotX - Product / Service
Exhibits211: SpotX - Key offerings
Exhibits212: SWOT
Exhibits213: Tencent Holdings Ltd. - Overview
Exhibits214: Tencent Holdings Ltd. - Business segments
Exhibits215: Tencent Holdings Ltd. - Key news
Exhibits216: Tencent Holdings Ltd. - Key offerings
Exhibits217: Tencent Holdings Ltd. - Segment focus
Exhibits218: SWOT
Exhibits219: Tik Tok - Overview
Exhibits220: Tik Tok - Product / Service
Exhibits221: Tik Tok - Key offerings
Exhibits222: SWOT
Exhibits223: Tremor International Ltd. - Overview
Exhibits224: Tremor International Ltd. - Product / Service
Exhibits225: Tremor International Ltd. - Key offerings
Exhibits226: SWOT
Exhibits227: Verizon Communications Inc. - Overview
Exhibits228: Verizon Communications Inc. - Business segments
Exhibits229: Verizon Communications Inc. - Key news
Exhibits230: Verizon Communications Inc. - Key offerings
Exhibits231: Verizon Communications Inc. - Segment focus
Exhibits232: SWOT
Exhibits233: Viant Technology LLC - Overview
Exhibits234: Viant Technology LLC - Product / Service
Exhibits235: Viant Technology LLC - Key news
Exhibits236: Viant Technology LLC - Key offerings
Exhibits237: SWOT
Exhibits238: X Corp. - Overview
Exhibits239: X Corp. - Product / Service
Exhibits240: X Corp. - Key offerings
Exhibits241: SWOT
Exhibits242: YouTube - Overview
Exhibits243: YouTube - Product / Service
Exhibits244: YouTube - Key offerings
Exhibits245: SWOT
Exhibits246: Inclusions checklist
Exhibits247: Exclusions checklist
Exhibits248: Currency conversion rates for US$
Exhibits249: Research methodology
Exhibits250: Information sources
Exhibits251: Data validation
Exhibits252: Validation techniques employed for market sizing
Exhibits253: Data synthesis
Exhibits254: 360 degree market analysis
Exhibits255: List of abbreviations

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目錄

第1章執行摘要

第2章 Technavio 分析

第3章市場狀況

第4章市場規模

第5章市場規模表現

第6章定性分析

第7章五力分析

8. 按最終用戶細分市場