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市場調查報告書
商品編碼
1825389
發酵飲料市場:2025-2030 年預測Fermented Drinks Market - Forecasts from 2025 to 2030 |
發酵飲料市場預計將從 2025 年的 1.26 兆美元成長到 2030 年的 1.625 兆美元,複合年成長率為 5.22%。
隨著消費者對注重健康的機能飲料的需求不斷成長,以及高級產品和手工產品的日益普及,發酵飲料市場正在經歷顯著成長。發酵技術的進步,加上人們日益增強的健康意識、都市化以及可支配收入的提高,是推動市場發展的關鍵因素。
市場促進因素
健康飲品需求不斷成長
健康與保健趨勢顯著影響消費者對發酵飲料的偏好,尤其是那些富含益生菌等營養成分的飲料。消費者越來越重視能夠增強免疫力、促進消化和整體健康的飲料,這推動了對機能飲料的需求。根據國際食品理事會的數據,四成消費者認為植物性食品更健康,而植物性飲食的日益普及進一步推動了益生菌和植物性發酵飲料的需求。這種向健康消費的轉變預計將在整個預測期內維持市場成長。
發酵酒精飲料的成長
受可支配收入成長和消費者生活方式轉變的推動,酒精發酵飲料市場預計將大幅擴張。不斷成長的購買力推動了對精釀啤酒和陳年葡萄酒等高階飲料的需求。此外,人們對低酒精飲料以及檸檬、桃子、巧克力和草莓啤酒等創新口味產品的偏好也推動了市場成長。啤酒廠正利用這些趨勢,推出創新口味,以吸引千禧世代和Z世代——酒精飲料市場的關鍵驅動力。
非常規原料創新
為了吸引新消費者並實現產品差異化,飲料業正專注於開發使用咖啡、水果、蔬菜和鮮花等非傳統原料的發酵飲料。芒果、鳳梨、覆盆子和奇異果酒等水果發酵飲料在烹飪和美食界越來越受歡迎。此外,以米、草藥、穀類、椰子和腰果製成的傳統民族飲料正成為新的成長點,因其健康益處和獨特風味而備受認可,進一步擴大了其市場吸引力。
市場區隔分析
酒精飲料領域的成長
預計酒精飲料細分市場將引領市場成長,這得益於消費者對高階和風味飲料的需求。低酒精和風味產品(例如精釀啤酒和水果酒)的創新迎合了消費者不斷變化的偏好,尤其是在年輕人群中。該細分市場受益於消費者購買力的提升以及手工和健康酒精飲料的日益普及,而這些正是市場擴張的關鍵驅動力。
植物性和益生菌飲料
素食主義和健康意識的興起推動了植物性和益生菌飲料的需求。這些飲料通常以乳製品替代品或水果為原料製成,滿足了消費者對天然健康產品的偏好。對永續性和潔淨標示成分的關注進一步推動了這一領域的成長,製造商也在不斷創新,以滿足對增強營養和促進消化的機能飲料的需求。
地理視角
美國作為市場領導
由於消費者對益生菌在健康和營養方面日益成長的興趣,美國在北美發酵飲料市場佔據主導地位。可支配收入的增加推動了健身和健康產品(包括發酵飲料)支出的增加。從氣泡式飲料飲料和碳酸飲料轉向天然益生菌飲料(例如乳製品和水果發酵飲料)是關鍵的成長動力。素食主義的興起和對植物性飲料的需求進一步推動了市場的發展,行業領導者紛紛推出創新產品以抓住這一潛力。美國市場受益於多元化的消費群體和強勁的健康意識,確保了預測期內的持續成長。
在北美具有廣泛影響力
由於北美擁有廣泛的消費群體,且對酒精和非酒精發酵飲料的需求不斷成長,預計將佔據主要市場佔有率。都市化、生活方式的改變以及對健康和永續性的關注是推動全部區域市場擴張的關鍵因素,其中以美國為首。
發酵飲料市場正呈現強勁成長勢頭,這得益於消費者健康意識的提升、高階酒精飲料的日益普及以及植物來源和非傳統原料的創新。酒精飲料和益生菌飲料是關鍵驅動力,而可支配收入的增加以及消費者對天然和功能性產品的偏好則進一步推動了這一成長。美國引領北美市場,主要得益於消費者對益生菌、純素素食和高階飲料的需求。隨著消費者偏好不斷向健康、永續性和獨特風味轉變,發酵飲料市場在預測期內有望持續擴張。
它有什麼用途?
產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、監管影響、新產品開發、競爭情報
The fermented drinks market is expected to grow from USD 1.260 trillion in 2025 to USD 1.625 trillion in 2030, at a CAGR of 5.22%.
The fermented drinks market is experiencing significant growth, driven by increasing consumer demand for health-focused, functional beverages and the rising popularity of premium and artisanal products. Advancements in fermentation technologies, coupled with growing health awareness, urbanization, and rising disposable incomes, are key factors propelling the market.
Market Drivers
Rising Demand for Healthy Beverages
Health and wellness trends are significantly influencing consumer preferences for fermented beverages, particularly those fortified with nutraceutical ingredients like probiotics. Consumers are increasingly prioritizing beverages that support immunity, digestion, and overall well-being, driving demand for functional drinks. The growing popularity of plant-based diets, with four out of ten consumers viewing plant-based foods as healthier, according to the International Food Council, further fuels demand for probiotic and plant-based fermented beverages. This shift toward health-conscious consumption is expected to sustain market growth throughout the forecast period.
Growth in Alcoholic Fermented Beverages
The alcoholic fermented drinks segment is poised for significant expansion, driven by rising disposable incomes and evolving consumer lifestyles. The demand for premium beverages, such as craft beers and aged wines, is increasing as purchasing power grows. Additionally, the preference for low-alcohol-content drinks and innovative flavor-infused products, such as lemon, peach, chocolate, or strawberry beers, is stimulating market growth. Breweries are leveraging these trends to introduce novel flavors, appealing to millennials and Gen Z, who are key drivers of the alcoholic beverage market.
Innovation in Unconventional Ingredients
The beverage industry is focusing on developing fermented drinks from unconventional raw materials, such as coffee, fruits, vegetables, and flowers, to attract new consumers and differentiate products. Fruit-based fermented beverages, including mango, pineapple, raspberry, and kiwi wines, are gaining popularity among culinary and gastronomic communities. Additionally, traditional ethnic beverages made from rice, herbs, cereal grains, coconuts, or cashews are emerging as a new growth avenue due to their perceived health benefits and unique flavors, further expanding the market's appeal.
Market Segmentation Analysis
Alcoholic Beverages Segment Growth
The alcoholic fermented drinks segment is expected to lead market growth, driven by consumer demand for premium and flavored beverages. Innovations in low-alcohol and flavor-infused products, such as craft beers and fruit wines, cater to evolving tastes, particularly among younger demographics. The segment benefits from the increasing purchasing power of consumers and the growing popularity of artisanal and health-focused alcoholic beverages, positioning it as a key driver of market expansion.
Plant-Based and Probiotic Beverages
The rise of veganism and health consciousness is boosting demand for plant-based and probiotic fermented drinks. These beverages, often made from dairy alternatives or fruit bases, align with consumer preferences for natural, health-promoting products. The focus on sustainability and clean-label ingredients further supports the growth of this segment, as manufacturers innovate to meet the demand for functional beverages that enhance nutrition and digestion.
Geographical Outlook
United States as a Market Leader
The United States dominates the North American fermented drinks market, driven by growing consumer interest in probiotics for health and nutrition. Rising disposable incomes have increased spending on fitness and wellness products, including fermented beverages. The shift away from fizzy or carbonated drinks toward natural, probiotic-based options, such as dairy-based and fruit-based fermented drinks, is a significant growth driver. The rise of veganism and the demand for plant-based beverages further bolster the market, with major industry players launching innovative products to tap into this potential. The U.S. market benefits from a diverse consumer base and a strong focus on health-conscious consumption, ensuring sustained growth during the forecast period.
North America's Broader Influence
The broader North American region is estimated to hold a significant market share due to its large consumer base and increasing demand for both alcoholic and non-alcoholic fermented beverages. Urbanization, changing lifestyles, and a focus on health and sustainability are key factors driving market expansion across the region, with the U.S. leading the charge.
The fermented drinks market is on a robust growth trajectory, propelled by health-conscious consumer trends, the rising popularity of premium alcoholic beverages, and innovations in plant-based and unconventional ingredients. The alcoholic and probiotic beverage segments are key growth drivers, supported by rising disposable incomes and a shift toward natural, functional products. The United States leads the North American market, fueled by demand for probiotics, vegan options, and premium beverages. As consumer preferences continue to evolve toward health, sustainability, and unique flavors, the fermented drinks market is well-positioned for sustained expansion during the forecast period.
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