全球機能飲料飲用水市場：2025-2030年預測

機能飲料市場預計將從 2025 年的 201.19 億美元成長到 2030 年的 259.98 億美元，複合年成長率為 5.26%。

機能飲料水是添加各種營養成分和氧氣而製成的一種強化飲料，有調味無味​​兩種。市場上的產品類型多種多樣，包括植物性、維生素性、礦物質性、蛋白質性和氧氣性機能飲料水，每種類型都針對特定的消費者健康和保健需求。

這些飲料透過添加維生素和蛋白質，增強了補水能力，尤其受到運動員、馬拉松運動員以及其他需要在長時間運動中持續補充水分的活躍人士的青睞。這些配方只需適量消費量即可有效維持水分，滿足運動和健身應用中對運動表現和耐力的需求。

市場成長動力

增值補水偏好

消費者偏好轉向加值補水解決方案，推動了市場顯著擴張，其中添加了氨基酸、維生素、蛋白質和礦物質等必需營養素的機能飲料越來越受歡迎。飲料製造商正在開發具有不同蛋白質和礦物質組合的創新機能飲料飲料，以提供滿足不斷變化的消費者需求的新產品。

市場成長反映了碳酸軟性飲料向瓶裝水的顯著轉變，這是由於全球主要市場（包括中國、美國、印度、澳洲、加拿大和英國）肥胖和糖尿病人口不斷增加所致。這些人口結構變化對支持體重管理和代謝健康目標的更健康飲料替代品產生了持續的需求。

強化飲料的受歡迎程度顯著成長，直接與消費者意識到其除了基本補水之外的營養價值有關，這為開發針對特定健康結果和生活方式要求的專門配方的製造商創造了市場發展機會。

永續性和包裝創新

消費者對永續產品日益成長的需求，對機能飲料市場的發展產生了重大影響，因為環保意識正在推動各個細分市場的購買決策。消費者對塑膠污染問題和不可生物分解廢棄物影響的認知，正在偏好轉向環保包裝解決方案。

政府實施的嚴格塑膠使用限制舉措正在影響消費者對機能飲料產品的偏好，而這些偏好取決於主要製造商使用的包裝材料。這些法律規範為那些致力於開發創新包裝解決方案並解決環境問題的公司創造了市場發展機會。

包裝材料和產品開發的技術進步將在整個預測期內為機能飲料製造商創造商機，使他們能夠透過永續包裝實現差異化，同時保持產品品質和消費者吸引力。

消費者健康趨勢與市場定位

老年人口的成長和肥胖率的上升是推動機能飲料市場發展的主要人口因素。含草本成分的機能飲料飲料的接受度不斷提高，反映出消費者對天然成分配方的偏好逐漸超過傳統的含糖和碳酸飲料。

草本機能飲料水產品被定位為傳統軟性飲料的健康替代品，吸引了注重健康、尋求天然健康解決方案的消費者。含有草本成分的機能飲料水產品製造商的激增，催生了種類繁多的產品，以滿足不同消費者的偏好和健康目標。

專為醫療保健行業開發的機能飲料，憑藉其針對性配方，滿足醫療和治療需求，正在推動市場進一步擴張。隨著消費者選擇機能飲料作為酒精飲料的替代品，一種理性消費趨勢正在興起，市場前景光明。

區域市場動態

北美市場領導地位

預計北美在整個預測期內仍將保持主導在機能飲料市場的領先地位，這得益於含有健康和體重管理成分的飲料日益普及。該地區市場的強勁成長反映出消費者對那些提供超越基本補水需求益處的飲料的興趣。

加拿大各省日益增強的健康意識，吸引國內外企業進入這個充滿機會的市場，為消費者提供更廣泛的產品選擇，並推動北美整體產業的成長。競爭格局賦予消費者更多選擇，並支持市場持續擴張。

機能飲料水市場的成長得益於其相對於其他即飲飲料的成本優勢，以及包括桶裝和單瓶裝在內的多種包裝選擇，這些包裝選擇有助於滿足不同消費群體的需求。各大企業正在透過策略性收購和多元化產品系列來拓展市場，展現了該行業致力於滿足日益成長的機能飲料水需求的決心。

市場成長反映了消費者願意投資於更健康的飲料解決方案，而消費者對各種包裝形式和分銷管道的便利性和可用性的需求正在支持產品的採用。

本報告的主要優點

• 深入分析：深入了解主要和新興地區的市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場。
• 競爭格局：了解主要企業所採用的策略策略，並了解正確策略的市場滲透潛力。
• 市場趨勢和促進因素：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
• 可行的建議：利用洞察力進行策略決策，並在動態環境中開闢新的業務流和收益。
• 適合廣泛的使用者：對於新興企業、研究機構、顧問、中小企業和大型企業來說都是有益且具有成本效益的。

它有什麼用途？

產業和市場考量、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本投資決策、法律規範與影響、新產品開發、競爭影響

調查範圍

• 2022 年至 2024 年的歷史數據和 2025 年至 2030 年的預測數據
• 成長機會、挑戰、供應鏈前景、法律規範與趨勢分析
• 競爭定位、策略和市場佔有率分析
• 收益成長和預測細分市場和區域分析（包括國家）
• 公司概況（尤其是財務狀況和關鍵發展）。

目錄

第1章執行摘要

第2章市場概述

• 市場概況
• 市場定義
• 調查範圍
• 市場區隔

第3章 經營狀況

• 市場促進因素
• 市場限制
• 市場機遇
• 波特五力分析
• 產業價值鏈分析
• 政策法規
• 策略建議

第4章 技術展望

第5章全球機能飲料飲用水市場（依成分）

• 介紹
• 微量營養素
• 植物萃取物
• 其他

第6章全球機能飲料飲用水市場（按類型）

• 介紹
• 維生素注入水
• 鹼性水
• 草本/植物浸泡水
• 其他

第7章全球機能飲料飲用水市場（依包裝類型）

• 介紹
• 寶特瓶
• 鋁罐
• 其他

第8章全球機能飲料市場按分銷管道

• 介紹
• 離線
  • 超級市場/大賣場
  • 便利商店
  • 專賣店
  • 其他
• 線上

第9章全球機能飲料飲用水市場（按地區）

• 介紹
• 北美洲
  • 美國
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他
• 歐洲
  • 英國
  • 德國
  • 法國
  • 義大利
  • 西班牙
  • 其他
• 中東和非洲
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 其他
• 亞太地區
  • 日本
  • 中國
  • 印度
  • 韓國
  • 澳洲
  • 其他

第10章競爭格局及分析

• 主要企業和策略分析
• 市佔率分析
• 合併、收購、協議和合作
• 競爭對手儀表板

第11章：公司簡介

• Danone SA
• The Coca-Cola Company
• PepsiCo Inc.
• Nestle SA
• Keurig Dr. Pepper
• Hint Water Inc.
• Tata Consumer Products Limited
• The Alkaline Water Co.
• Nirvana Water Sciences
• Balance Water Company LLC

第12章 附錄

• 貨幣
• 先決條件
• 基準年和預測年時間表
• 相關人員的主要利益
• 調查方法
• 簡稱

圖表目錄

表格列表

The Global Functional Water Market is expected to grow from USD 20.119 billion in 2025 to USD 25.998 billion in 2030, at a CAGR of 5.26%.

Functional water represents an enhanced beverage category created through incorporation of various nutritional components and oxygen, available in both flavored and unflavored formulations. The market encompasses diverse product varieties including botanical, vitamin, mineral, protein, and oxygen-functional water types, each targeting specific consumer health and wellness requirements.

These beverages provide extended hydration capabilities through additional vitamins and proteins, appealing particularly to athletes, marathon runners, and active individuals requiring sustained hydration during prolonged physical activities. The formulations enable effective hydration maintenance through modest consumption volumes, addressing performance and endurance requirements across sports and fitness applications.

Market Growth Drivers

Value-Added Hydration Preferences

Consumer preference shifts toward value-added hydration solutions drive substantial market expansion, with functional beverages gaining popularity through fortification with essential nutrients including amino acids, vitamins, proteins, and minerals. Beverage manufacturing corporations develop innovative functional water varieties utilizing transformed protein and mineral combinations to create novel product offerings addressing evolving consumer demands.

Market growth reflects significant transitions from carbonated soft drinks toward bottled water alternatives, driven by rising obesity and diabetes populations across major global markets including China, the United States, India, Australia, Canada, and the United Kingdom. This demographic shift creates sustained demand for healthier beverage alternatives supporting weight management and metabolic health objectives.

The tremendous growth in fortified beverage popularity connects directly to consumer recognition of nutritional benefits beyond basic hydration, creating market opportunities for manufacturers developing specialized formulations targeting specific health outcomes and lifestyle requirements.

Sustainability and Packaging Innovation

Rising consumer demand for sustainable products significantly influences functional water market development, with environmental consciousness driving purchasing decisions across demographic segments. Consumer awareness of plastic contamination issues and non-biodegradable waste impacts creates preference shifts toward environmentally responsible packaging solutions.

Government initiatives implementing strict plastic usage regulations impact consumer preferences for functional water products based on packaging materials utilized by leading manufacturers. These regulatory frameworks create market opportunities for companies developing innovative packaging solutions while addressing environmental concerns.

Technological advances in packaging materials and product development create profitable opportunities for functional water companies throughout forecast periods, enabling differentiation through sustainable packaging while maintaining product quality and consumer appeal.

Consumer Health Trends and Market Positioning

The growing elderly population and significant obesity rates represent key demographic factors driving functional water market development. Increasing acceptance of functional water containing herbal constituents reflects consumer preference evolution toward natural ingredient formulations over traditional sugary and carbonated beverages.

Herbal-infused functional water products position as healthier alternatives to conventional soft drinks, appealing to health-conscious consumers seeking natural wellness solutions. The proliferation of manufacturers producing herbal-constituent functional waters creates extensive product variety addressing diverse consumer preferences and health objectives.

Specialized functional water varieties developed specifically for healthcare industry applications prompt additional market expansion through targeted formulations addressing medical and therapeutic requirements. The emerging mindful consumption trend creates positive market outlook as consumers select functional water alternatives to alcoholic beverages.

Regional Market Dynamics

North American Market Leadership

North America maintains projected market leadership for functional water throughout forecast periods, driven by increasing popularity of food and beverage products containing healthful and weight-management ingredients. Regional market strength reflects consumer interest in beverages providing benefits beyond basic hydration requirements.

Growing health concerns across Canadian provinces attract domestic and international companies to opportunistic markets, creating extensive product selection for consumers while driving overall North American industry growth. The competitive landscape enables consumer choice while supporting continued market expansion.

Functional water market growth benefits from cost advantages compared to other ready-to-drink beverages, with diverse packaging options including containers and single-serve bottles supporting accessibility across consumer segments. Companies expand market reach through strategic acquisitions and product portfolio diversification, demonstrating industry commitment to capturing growing functional water demand.

Market expansion reflects consumer willingness to invest in health-oriented beverage solutions while demanding convenience and accessibility through varied packaging formats and distribution channels supporting widespread product availability.

Key Benefits of this Report:

• Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
• Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
• Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
• Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
• Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

• Historical data from 2022 to 2024 & forecast data from 2025 to 2030
• Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
• Competitive Positioning, Strategies, and Market Share Analysis
• Revenue Growth and Forecast Assessment of segments and regions including countries
• Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

By Ingredient

• Micronutrients
• Botanical Extracts
• Others

By Type

• Vitamin-Infused Water
• Alkaline Water
• Herbal/ Plant-Infused Water
• Others

By Packaging Type

• PET Bottles
• Aluminium Cans
• Others

By Distribution Channel

• Offline
• Supermarkets/ Hypermarkets
• Convenience Stores
• Specialty Stores
• Others
• Online

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Italy
• Spain
• Others
• Middle East & Africa
• Saudi Arabia
• UAE
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Australia
• Others

TABLE OF CONTENTS

1. EXECUTIVE SUMMARY

2. MARKET SNAPSHOT

• 2.1. Market Overview
• 2.2. Market Definition
• 2.3. Scope of the Study
• 2.4. Market Segmentation

3. BUSINESS LANDSCAPE

• 3.1. Market Drivers
• 3.2. Market Restraints
• 3.3. Market Opportunities
• 3.4. Porter's Five Forces Analysis
• 3.5. Industry Value Chain Analysis
• 3.6. Policies and Regulations
• 3.7. Strategic Recommendations

4. TECHNOLOGICAL OUTLOOK

5. GLOBAL FUNCTIONAL WATER MARKET BY INGREDIENT

• 5.1. Introduction
• 5.2. Micronutrients
• 5.3. Botanical Extracts
• 5.4. Others

6. GLOBAL FUNCTIONAL WATER MARKET BY TYPE

• 6.1. Introduction
• 6.2. Vitamin-Infused Water
• 6.3. Alkaline Water
• 6.4. Herbal/ Plant-Infused Water
• 6.5. Others

7. GLOBAL FUNCTIONAL WATER MARKET BY PACKAGING TYPE

• 7.1. Introduction
• 7.2. PET Bottles
• 7.3. Aluminium Cans
• 7.4. Others

8. GLOBAL FUNCTIONAL WATER MARKET BY DISTRIBUTION CHANNEL

• 8.1. Introduction
• 8.2. Offline
  • 8.2.1. Supermarkets/ Hypermarkets
  • 8.2.2. Convenience Stores
  • 8.2.3. Specialty Stores
  • 8.2.4. Others
• 8.3. Online

9. GLOBAL FUNCTIONAL WATER MARKET BY GEOGRAPHY

• 9.1. Introduction
• 9.2. North America
  • 9.2.1. USA
  • 9.2.2. Canada
  • 9.2.3. Mexico
• 9.3. South America
  • 9.3.1. Brazil
  • 9.3.2. Argentina
  • 9.3.3. Others
• 9.4. Europe
  • 9.4.1. United Kingdom
  • 9.4.2. Germany
  • 9.4.3. France
  • 9.4.4. Italy
  • 9.4.5. Spain
  • 9.4.6. Others
• 9.5. Middle East & Africa
  • 9.5.1. Saudi Arabia
  • 9.5.2. UAE
  • 9.5.3. Others
• 9.6. Asia Pacific
  • 9.6.1. Japan
  • 9.6.2. China
  • 9.6.3. India
  • 9.6.4. South Korea
  • 9.6.5. Australia
  • 9.6.6. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 10.1. Major Players and Strategy Analysis
• 10.2. Market Share Analysis
• 10.3. Mergers, Acquisitions, Agreements, and Collaborations
• 10.4. Competitive Dashboard

11. COMPANY PROFILES

• 11.1. Danone S.A.
• 11.2. The Coca-Cola Company
• 11.3. PepsiCo Inc.
• 11.4. Nestle S.A.
• 11.5. Keurig Dr. Pepper
• 11.6. Hint Water Inc.
• 11.7. Tata Consumer Products Limited
• 11.8. The Alkaline Water Co.
• 11.9. Nirvana Water Sciences
• 11.10. Balance Water Company LLC

12. APPENDIX

• 12.1. Currency
• 12.2. Assumptions
• 12.3. Base and Forecast Years Timeline
• 12.4. Key benefits for the stakeholders
• 12.5. Research Methodology
• 12.6. Abbreviations

LIST OF FIGURES

LIST OF TABLES