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市場調查報告書

商品編碼

1824203

應用安全市場 - 預測 2025-2030

Application Security Market - Forecasts from 2025 to 2030

出版日期: 2025年08月22日 | 出版商:

Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2個工作天內

價格

簡介目錄

應用安全市場規模：

應用安全市場預計將從 2025 年的 389.28 億美元成長到 2030 年的 688.4 億美元，複合年成長率為 12.08%。

應用程式安全市場涵蓋了全面的保護解決方案，這些解決方案利用硬體、軟體和程式來保護應用程式免受外部威脅。隨著企業越來越依賴數位基礎設施來經營業務，保護客戶資訊和機密資料已成為重中之重，這導致企業對保護 Web 和行動應用程式免受安全漏洞侵害的應用程式安全技術的投資大幅增加。

市場基礎設施和威脅情勢

軟體應用程式已成為各行各業商業環境的重要組成部分，其廣泛的攻擊面需要全面的保護。現代威脅情勢凸顯了應用程式安全的重要性，企業面臨著持續的網路攻擊、惡意軟體傳播以及試圖破壞業務系統的惡意行動應用程式。

由於現代商業營運互聯互通，駭客經常會攻擊並利用網站、企業網路和行動應用程式中的漏洞。企業意識到，保護關鍵業務軟體應用程式的安全性對於保護敏感資料和維持業務連續性至關重要，這推動了對全面應用程式安全解決方案的需求。

市場成長的關鍵驅動力

零售和電子商務行業是主要的成長動力，因為企業管理著大量敏感的客戶訊息，包括信用卡資訊和個人資訊。實體零售環境中連網設備（例如自助服務終端、銷售點系統和手持設備）的激增，產生了大量必須加以保護的客戶資料。

零售商面臨日益增多的網路威脅，包括針對熱門產品發布和季節性促銷活動的惡意機器人流量。支付處理系統和客戶資料收集點的激增，帶來了多種易被駭客利用的漏洞載體，因此需要一套全面的應用程式安全解決方案來保護網路、資料、應用程式和端點。

資料外洩事件的增加是另一個關鍵的市場催化劑。數位轉型計畫和全球業務整合正在推動企業日益依賴數位資料、雲端運算和行動工作人員解決方案。將敏感資料儲存在本機電腦、企業資料庫和雲端伺服器之間會產生多個潛在的外洩點，企業必須確保這些點的安全。

受其傳播效應和電子商務行業擴張的推動，行動應用程式的快速成長也增加了潛在的攻擊媒介數量。隨著企業開發自己的應用程式並擴大其數位影響力，保護敏感資訊和維護企業聲譽的需求正在推動應用程式安全市場的成長。

市場區隔與產業應用

網路攻擊的速度和複雜性對國家安全構成了重大挑戰，政府應用代表著巨大的成長機會。政府機構需要強大的應用安全解決方案來保護隱私、維護國家安全，並保護跨多個雲端環境和連網裝置的大量敏感資料。

醫療保健產業透過電子健康記錄和醫療入口網站數位化，增加了網路犯罪的風險，並推動了對專業應用安全解決方案的需求。該行業的監管要求和患者數據的敏感性催生了特定的安全需求，從而推動了市場需求。

銀行、金融服務和保險 (BFSI) 行業需要全面的應用程式安全來保護財務資料並維護客戶信任，而教育機構、軍事和國防組織以及通訊技術公司也以其獨特的安全要求促進市場成長。

區域市場動態

北美是一個重要的區域市場，該地區經歷了重大資料外洩事件，推動了對應用安全解決方案的需求。該地區資料中心高度集中，資料安全法規嚴格，為市場成長提供了有利條件。

諸如針對醫療保健資料保護的《健康保險隱私及責任法案》（HIPAA）和針對金融資料管治的《薩班斯-奧克斯利法案》等法規結構，已經建立了合規性要求，推動了應用程式安全性的採用。支付卡產業資料安全標準 (PCI DSS) 為處理金融交易的組織設定了強制性安全標準，進一步推動了市場需求。

市場限制和投資挑戰

預算限制和對投資收益的擔憂限制了許多組織對應用程式安全的採用。公司通常將安全投資集中在關鍵業務應用程式上，而非關鍵應用程式卻容易受到攻擊，從而造成攻擊者可以利用的潛在安全漏洞。

儘管未受保護的應用程式會帶來長期安全風險，但中小企業往往發現投資全面的應用程式安全成本過高。由於預算限制和組織監管不力，許多內部開發的應用程式仍未進行關鍵漏洞測試，這限制了它們的市場成長潛力。

戰略產業影響

對於網路安全專業人士而言，應用安全市場代表著各行各業的關鍵基礎設施保護需求。為了取得成功，他們必須兼顧當前威脅緩解和長期安全架構考量，在投資約束和全面保護需求之間取得平衡。

本報告的主要優點

深刻分析：獲得深入的市場洞察，重點關注客戶細分、政府政策和社會經濟因素、消費者偏好、垂直行業和其他細分市場，涵蓋主要地區和新興地區。
競爭格局：了解主要企業所採用的策略策略，並了解正確策略的市場滲透潛力。
市場促進因素和未來趨勢：探索動態因素和關鍵市場趨勢以及它們將如何影響未來的市場發展。
可行的建議：利用洞察力來制定策略決策，在動態環境中開闢新的業務流和收益。
受眾廣泛：對於新興企業、研究機構、顧問、中小企業和大型企業來說，既有利又划算。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

分析範圍

歷史資料（2022-2024）和預測資料（2025-2030）
成長機會、挑戰、供應鏈前景、法規結構、客戶行為和趨勢分析
競爭對手定位、策略和市場佔有率分析
按部門和地區（國家）分類的收益成長和預測分析
公司概況（策略、產品、財務資訊、主要趨勢等）

介紹
北美洲
- 美國
- 加拿大
- 墨西哥
南美洲
- 巴西
- 阿根廷
- 其他
歐洲
- 德國
- 法國
- 英國
- 西班牙
- 其他
中東和非洲
- 沙烏地阿拉伯
- 阿拉伯聯合大公國
- 以色列
- 其他
亞太地區
- 中國
- 印度
- 韓國
- 台灣
- 泰國
- 印尼
- 日本
- 其他

第9章：競爭格局及分析

主要企業和策略分析
新興企業和市場盈利
企業合併、協議、商業合作
供應商競賽矩陣

第10章：公司簡介

IBM
Qualys
Veracode
Checkmarx
Acunetix
Trustwave
Rapid7
Whitehat Security
Hewlett Packard

簡介目錄

Product Code: KSI061610420

Application Security Market Size:

The Application Security Market is expected to grow from USD 38.928 billion in 2025 to USD 68.840 billion in 2030, at a CAGR of 12.08%.

The application security market encompasses comprehensive protection solutions utilizing hardware, software, and procedural methods to safeguard applications from external threats. As organizations increasingly rely on digital infrastructure for business operations, the protection of customer information and confidential data has become paramount, driving substantial investment in application security technologies that protect web and mobile applications from security breaches.

Market Foundation and Threat Landscape

Software applications have become integral components of business environments across all industries, creating extensive attack surfaces that require comprehensive protection. The modern threat landscape demonstrates the critical nature of application security, with organizations facing constant cyber attacks, malware distribution, and malicious mobile applications attempting to compromise business systems.

The interconnected nature of modern business operations creates vulnerability points that hackers exploit regularly, targeting websites, corporate networks, and mobile applications. Organizations recognize that securing business-critical software applications is essential for protecting sensitive data and maintaining operational continuity, driving demand for comprehensive application security solutions.

Primary Market Growth Drivers

The retail and e-commerce sector represents a significant growth driver, as businesses manage large volumes of sensitive customer information including credit card data and personal details. The expansion of connected devices in physical retail environments, including kiosks, point-of-sale systems, and handheld devices, generates substantial customer data that requires protection.

Retail businesses face increasing cyber threats, with bad bot traffic targeting popular product launches and seasonal sales events. The proliferation of payment processing systems and customer data collection points creates multiple vulnerability vectors that hackers actively exploit, necessitating comprehensive application security solutions to protect networks, data, applications, and endpoints.

The rising incidence of data breaches serves as another critical market catalyst. Digital transformation initiatives and global business integration have increased organizational reliance on digital data, cloud computing, and mobile workforce solutions. Sensitive data storage across local machines, enterprise databases, and cloud servers creates multiple potential breach points that organizations must secure.

The rapid growth of mobile applications, driven by their communication effectiveness and e-commerce industry expansion, increases potential attack vectors. As organizations develop proprietary applications and expand their digital presence, the need to protect confidential information and maintain corporate reputation drives application security market growth.

Market Segmentation and Industry Applications

Government sector applications represent significant growth opportunities, as increasing cyber attack velocity and sophistication create critical national security concerns. Government agencies require robust application security solutions to protect privacy, maintain national security, and secure vast amounts of sensitive data across multiple cloud environments and internet-connected devices.

Healthcare sector digitization through electronic health records and healthcare portals increases cybercrime exposure, driving demand for specialized application security solutions. The sector's regulatory requirements and patient data sensitivity create specific security needs that drive market demand.

The Banking, Financial Services, and Insurance (BFSI) sector requires comprehensive application security to protect financial data and maintain customer trust. Educational institutions, military and defense organizations, and communication technology companies also contribute to market growth through their specific security requirements.

Geographic Market Dynamics

North America represents a leading regional market, experiencing substantial data breach incidents that drive demand for application security solutions. The region's concentration of data centers and stringent data security regulations create favorable conditions for market growth.

Regulatory frameworks including HIPAA for healthcare data protection and the Sarbanes-Oxley Act for financial data governance establish compliance requirements that drive application security adoption. The Payment Card Industry Data Security Standard (PCI DSS) creates mandatory security standards for organizations handling financial transactions, further driving market demand.

Market Constraints and Investment Challenges

Budget constraints and return on investment concerns limit application security adoption among many organizations. Companies often focus security investments on business-critical applications while leaving non-essential applications vulnerable, creating potential security gaps that attackers can exploit.

Small and medium-sized businesses frequently view comprehensive application security investments as cost-prohibitive, despite the long-term security risks posed by unprotected applications. Many internally developed applications remain untested for critical vulnerabilities due to budget limitations or organizational oversight, constraining market growth potential.

Strategic Industry Implications

For cybersecurity professionals, the application security market represents critical infrastructure protection requirements across all industry verticals. Success requires addressing both immediate threat mitigation and long-term security architecture considerations while balancing investment constraints with comprehensive protection needs.

Key Benefits of this Report:

Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

Historical data from 2022 to 2024 & forecast data from 2025 to 2030
Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
Competitive Positioning, Strategies, and Market Share Analysis
Revenue Growth and Forecast Assessment of segments and regions including countries
Company Profiling (Strategies, Products, Financial Information, and Key Developments among others.

Segmentation:

By Deployment Model

On-Premise
Cloud

By Solution

Web Security
Anti-Virus
Anti-Theft
Data Backup and Recovery
IAM and Authentication
Others

By Industry Vertical

Government
Communication and Technology
Retail
Education
Healthcare
BFSI
Military and Defense
Others

By Geography

North America
USA
Canada
Mexico
South America
Brazil
Others
Europe
United Kingdom
Germany
France
Others
Middle East and Africa
Turkey
Egypt
South Africa
Others
Asia Pacific
China
Japan
India
Australia
Others

1. Introduction

1.1. Market Overview
1.2. Covid-19 Scenario
1.3. Market Definition
1.4. Market Segmentation

2. RESEARCH METHODOLOGY

2.1. Research Data
2.2. Assumptions

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porters Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Powers of Buyers
- 4.3.3. Threat of Substitutes
- 4.3.4. The threat of New Entrants
- 4.3.5. Competitive Rivalry in Industry
4.4. Industry Value Chain Analysis

5. APPLICATION SECURITY MARKET, BY DEPLOYMENT MODEL

5.1. Introduction
5.2. On-Premise
5.3. Cloud

6. APPLICATION SECURITY MARKET, BY SOLUTION

6.1. Introduction
6.2. Web Security
6.3. Anti-virus
6.4. Anti-theft
6.5. Data Backup and Recovery
6.6. IAM and Authentication
6.7. Others

7. APPLICATION SECURITY MARKET, BY INDUSTRY VERTICAL

7.1. Introduction
7.2. Government
7.3. Communication and Technology
7.4. Retail
7.5. Education
7.6. Healthcare
7.7. BFSI
7.8. Military and Defense
7.9. Others

8. APPLICATION SECURITY MARKET, BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. United States
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. Germany
- 8.4.2. France
- 8.4.3. United Kingdom
- 8.4.4. Spain
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Israel
- 8.5.4. Others
8.6. Asia Pacific
- 8.6.1. China
- 8.6.2. India
- 8.6.3. South Korea
- 8.6.4. Taiwan
- 8.6.5. Thailand
- 8.6.6. Indonesia
- 8.6.7. Japan
- 8.6.8. Others