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市場調查報告書
商品編碼
1698430

遊戲內廣告市場：未來預測（2025-2030）

In-Game Advertising Market - Forecasts from 2025 to 2030
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

預計到 2025 年遊戲內廣告市場價值將達到 108.22 億美元，複合年成長率為 10.29%，到 2030 年市場規模將達到 176.58 億美元。

由於電玩遊戲日益普及，為廣告主提供了推廣其產品和服務的絕佳空間，預計遊戲內廣告市場在預測期內將大幅成長。由於智慧型手機的廣泛使用和更快的網路連接，手機遊戲的快速成長正在推動遊戲內廣告市場的發展。此外，廣告主對定向廣告的需求增加也在推動市場擴張。

市場趨勢：

  • 擴大手機遊戲內建廣告的商機：隨著智慧型手機及手持設備的廣泛使用，手機遊戲已發展成為一個巨大的市場，為用戶提供了隨時隨地玩遊戲的便利性。據美國互動廣告局稱，三分之二的美國人口玩電子遊戲，凸顯了遊戲內廣告的巨大潛力。
  • 增加對遊戲內廣告的投資：增加對遊戲內廣告領域的資金投入正在推動市場成長，並能夠創造更具互動性和沈浸感的廣告體驗。例如，Admix 已籌集 2500 萬美元用於加強其遊戲內廣告平台，為廣告商創造新的機會。
  • 轉向非侵入式廣告：為了克服顛覆性廣告的挑戰，該產業正在轉向非侵入式廣告形式。這些廣告無縫融入遊戲體驗，不會干擾遊戲玩法，預計將在預測期內推動遊戲內廣告市場的發展。
  • 亞太地區成長潛力：作為全球最大的遊戲市場，亞太地區遊戲內廣告市場預計將顯著成長。印度、中國和東南亞等國家對手機遊戲的需求正在蓬勃發展。
  • 北美市場領導地位：受強勁的遊戲產業和 Admix 和 Bidstack 等主要參與者的推動，北美佔據遊戲內廣告市場的大部分佔有率。這些公司正在開拓先進的廣告技術，進一步加強其在該地區的市場主導地位。

本報告中介紹的主要企業包括 Admix、Bidstack Limited、Adverty AB 和 Rapidfire Inc.

本報告的主要優點

  • 深刻分析：獲得涵蓋主要地區和新興地區的深入市場洞察，重點關注客戶群、政府政策和社會經濟因素、消費者偏好、垂直行業和其他子區隔。
  • 競爭格局：了解全球主要企業所採用的策略策略，並了解正確策略帶來的潛在市場滲透。
  • 市場促進因素和未來趨勢：探索動態因素和關鍵市場趨勢以及它們將如何影響市場的未來發展。
  • 可行的建議：利用洞察力進行策略決策，在動態環境中開闢新的業務流和收益。
  • 適用範圍廣：對於新興企業、研究機構、顧問公司、中小企業和大型企業來說，它都是實用且具有成本效益的。

它有什麼用途？

產業與市場洞察、商業機會評估、產品需求預測、打入市場策略、地理擴張、資本支出決策、法律規範與影響、新產品開發、競爭影響

分析範圍

  • 歷史資料（2022-2024）和預測資料（2025-2030）
  • 成長機會、挑戰、供應鏈前景、法規結構、顧客行為、趨勢分析
  • 競爭對手定位、策略和市場佔有率分析
  • 按部門和地區（國家）分類的收益成長和預測分析
  • 公司概況（策略、產品、財務資訊、主要趨勢等）

遊戲內廣告市場細分為以下幾個部分：

按廣告類型

  • 靜態廣告
  • 動態廣告
  • 廣告遊戲

按遊戲類型

  • 桌上型電腦/筆記型電腦遊戲
  • 遊戲機遊戲
  • 智慧型手機/平板電腦遊戲

按地區

  • 北美洲
  • 歐洲
  • 亞太地區
  • 南美洲
  • 中東和非洲

目錄

第1章 引言

  • 市場概覽
  • 市場定義
  • 分析範圍
  • 市場區隔
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益

第2章分析方法

  • 分析設計
  • 分析過程

第3章執行摘要

  • 主要發現

第4章 市場動態

  • 市場促進因素
  • 市場限制
  • 波特五力分析
  • 產業價值鏈分析
  • 分析師觀點

第5章 遊戲內廣告市場（依廣告類型分類）

  • 介紹
  • 靜態廣告
  • 動態廣告
  • 遊戲式廣告

第6章 遊戲內廣告市場（依遊戲類型）

  • 介紹
  • 桌上型電腦/筆記型電腦遊戲
  • 遊戲機遊戲
  • 智慧型手機/平板電腦遊戲

第7章 遊戲內廣告市場區域分佈

  • 介紹
  • 北美洲
    • 按廣告類型
    • 按遊戲類型
    • 按國家
  • 南美洲
    • 按廣告類型
    • 按遊戲類型
    • 按國家
  • 歐洲
    • 按廣告類型
    • 按遊戲類型
    • 按國家
  • 中東和非洲
    • 按廣告類型
    • 按遊戲類型
    • 按國家
  • 亞太地區
    • 按廣告類型
    • 按遊戲類型
    • 按國家

第8章競爭格局及分析

  • 主要企業和策略分析
  • 市場佔有率分析
  • 企業合併、協議、商業合作
  • 競爭儀錶板

第9章 公司簡介

  • Admix
  • Bidstack Limited
  • Adverty AB
  • Rapidfire, Inc.
  • Playwire
  • Gamelin
  • Engage
  • ironSource

第10章 附錄

  • 貨幣
  • 先決條件
  • 基準年和預測年時間表
  • 相關人員的主要利益
  • 分析方法
  • 簡稱
簡介目錄
Product Code: KSI061613510

The In-Game Advertising Market, valued at US$10.822 billion in 2025, is projected to grow at a CAGR of 10.29%, reaching a market size of US$17.658 billion by 2030.

The In-Game advertising market is anticipated to grow significantly during the forecast period due to the rising popularity of video games, offering a perfect space for advertisers to promote their products or services. The surge in mobile gaming due to the widespread adoption of smartphones and faster internet connectivity is driving the in-game advertising market. Moreover, the increase in demand from advertisers' targeted ad placements is also boosting the market expansion.

Market Trends:

  • Expanding Opportunities for In-Game Advertising in Mobile Gaming: The rising popularity of smartphones and handheld devices has turned mobile gaming into a massive market, offering users the convenience of playing games anytime, anywhere. According to the Interactive Advertising Bureau, two-thirds of the U.S. population engages in video gaming, highlighting the vast potential for in-game advertising.
  • Rising Investments in In-Game Advertising: Increased funding in the in-game advertising sector is driving market growth, enabling the creation of more interactive and immersive ad experiences. For example, Admix raised $25 million to enhance its in-game advertising platform, opening up new opportunities for advertisers.
  • Shift Toward Non-Intrusive Ads: To overcome the challenge of disruptive ads, the industry is moving toward non-intrusive advertising formats. These ads seamlessly blend into the gaming experience without interrupting gameplay, a trend expected to propel the in-game advertising market during the forecast period.
  • Asia-Pacific's Growth Potential: The Asia-Pacific region is poised for significant growth in the in-game advertising market, driven by its status as the largest gaming market globally. Countries like India, China, and Southeast Asia are witnessing a surge in mobile gaming demand. The region's growing economies and diverse demographics are fueling the integration of advertising into its booming gaming industry.
  • North America's Market Leadership: North America holds a substantial share of the in-game advertising market, supported by a strong gaming industry and the presence of key players like Admix and Bidstack. These companies are pioneering advanced advertising technologies, further solidifying the region's market dominance.

Some of the major players covered in this report include Admix, Bidstack Limited, Adverty AB, and Rapidfire Inc., among others.

Key Benefits of this Report:

  • Insightful Analysis: Gain detailed market insights covering major as well as emerging geographical regions, focusing on customer segments, government policies and socio-economic factors, consumer preferences, industry verticals, and other sub-segments.
  • Competitive Landscape: Understand the strategic maneuvers employed by key players globally to understand possible market penetration with the correct strategy.
  • Market Drivers & Future Trends: Explore the dynamic factors and pivotal market trends and how they will shape future market developments.
  • Actionable Recommendations: Utilize the insights to exercise strategic decisions to uncover new business streams and revenues in a dynamic environment.
  • Caters to a Wide Audience: Beneficial and cost-effective for startups, research institutions, consultants, SMEs, and large enterprises.

What do businesses use our reports for?

Industry and Market Insights, Opportunity Assessment, Product Demand Forecasting, Market Entry Strategy, Geographical Expansion, Capital Investment Decisions, Regulatory Framework & Implications, New Product Development, Competitive Intelligence

Report Coverage:

  • Historical data from 2022 to 2024 & forecast data from 2025 to 2030
  • Growth Opportunities, Challenges, Supply Chain Outlook, Regulatory Framework, and Trend Analysis
  • Competitive Positioning, Strategies, and Market Share Analysis
  • Revenue Growth and Forecast Assessment of segments and regions including countries
  • Company Profiling (Strategies, Products, Financial Information, and Key Developments among others)

In-Game Advertising Market is analyzed into the following segments:

By Ad Type

  • Static Ads
  • Dynamic Ads
  • Advergaming

By Game Type

  • PC/Laptop Games
  • Console Games
  • Smartphone/ Tablet Games

By Region

  • North America
  • Europe
  • Asia Pacific
  • South America
  • Middle East & Africa

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study

1.4. Market Segmentation

  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline
  • 1.8. Key benefits for the stakeholders

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. IN-GAME ADVERTISING MARKET BY AD TYPE

  • 5.1. Introduction
  • 5.2. Static Ads
  • 5.3. Dynamic Ads
  • 5.4. Advergaming

6. IN-GAME ADVERTISING MARKET BY GAME TYPE

  • 6.1. Introduction
  • 6.2. PC/Laptop Games
  • 6.3. Console Games
  • 6.4. Smartphone/Tablet Games

7. IN-GAME ADVERTISING MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Ad Type
    • 7.2.2. By Game Type
    • 7.2.3. By Country
      • 7.2.3.1. USA
      • 7.2.3.2. Canada
      • 7.2.3.3. Mexico
  • 7.3. South America
    • 7.3.1. By Ad Type
    • 7.3.2. By Game Type
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
      • 7.3.3.2. Argentina
      • 7.3.3.3. Others
  • 7.4. Europe
    • 7.4.1. By Ad Type
    • 7.4.2. By Game Type
    • 7.4.3. By Country
      • 7.4.3.1. United Kingdom
      • 7.4.3.2. Germany
      • 7.4.3.3. France
      • 7.4.3.4. Spain
      • 7.4.3.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. By Ad Type
    • 7.5.2. By Game Type
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
      • 7.5.3.2. UAE
      • 7.5.3.3. Others
  • 7.6. Asia Pacific
    • 7.6.1. By Ad Type
    • 7.6.2. By Game Type
    • 7.6.3. By Country
      • 7.6.3.1. China
      • 7.6.3.2. Japan
      • 7.6.3.3. India
      • 7.6.3.4. South Korea
      • 7.6.3.5. Taiwan
      • 7.6.3.6. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Admix
  • 9.2. Bidstack Limited
  • 9.3. Adverty AB
  • 9.4. Rapidfire, Inc.
  • 9.5. Playwire
  • 9.6. Gamelin
  • 9.7. Engage
  • 9.8. ironSource

10. APPENDIX

  • 10.1. Currency
  • 10.2. Assumptions
  • 10.3. Base and Forecast Years Timeline
  • 10.4. Key benefits for the stakeholders
  • 10.5. Research Methodology
  • 10.6. Abbreviations