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封面
市場調查報告書
商品編碼
1858170

遊戲內廣告市場：依遊戲類型、格式、遊戲格式、參與度、目標受眾和平台分類－全球預測，2025-2032年

In-Game Advertising Market by Game Genre, Format Type, Type, Game Format, Engagement Level, Target Audience, Platform - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 190 Pages | 商品交期: 最快1-2個工作天內

價格

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預計到 2032 年，遊戲內廣告市場規模將達到 106.7 億美元，複合年成長率為 8.05%。

關鍵市場統計數據
基準年 2024 57.4億美元
預計年份：2025年 62億美元
預測年份 2032 106.7億美元
複合年成長率 (%) 8.05%

本書權威地介紹了身臨其境型平台、創新形式和不斷發展的衡量標準如何融合，從而重新定義互動娛樂領域的廣告機會。

互動娛樂覆蓋範圍的不斷擴大以及程序化和創新執行能力的日益成熟，已將遊戲內廣告推向現代媒體策略的核心地位。隨著玩家在主機、PC、行動裝置和創新實境平台上花費的時間越來越多，廣告主得以進入使用者注意力高度集中、意圖往往清晰的身臨其境型環境。本報告闡述了廣告商和平台合作夥伴的機遇，揭示了創意形式、受眾導向和平台經濟如何融合，為品牌變現和品牌互動開闢清晰路徑。

對影響互動娛樂平台創新、衡量標準和獲利模式的結構和技術曲折點進行簡要分析

市場正經歷一場變革性的轉變，這場轉變正在影響著遊戲和廣告生態系統的創新執行、獲利模式和供應鏈經濟。廣告主正在重新分配預算，將資金投入到能夠持續吸引用戶注意力的場景中，互動娛樂正日益與傳統管道爭奪高階廣告支出。同時，即時渲染、雲端串流媒體和跨平台身分解決方案等技術的進步，正在拓展廣告體驗的邊界，並實現對可見性和互動度的更精準衡量。

重點評估2025年關稅如何改變了互動娛樂生態系統的供應鏈、設備經濟和廣告商策略。

2025年，貿易政策決定引發的關稅措施在硬體供應鏈、零件採購和物流造成了顯著的摩擦，並對互動娛樂價值鍊和遊戲內廣告生態系統產生了連鎖反應，而後者依賴設備的普及率和平台的健康狀況。某些電子產品類別關稅的提高增加了部分市場周邊設備、耳機和主機的到岸成本，從而影響了消費者的購買決策，並減緩了某些細分市場的升級週期。這些措施也影響了廣告庫存的組成，因為設備組合和玩家群會隨著價格訊號的變化而改變。

一個全面的、以細分為導向的框架，將類型、格式、受眾、互動和平台等細微差別轉化為廣告主可執行的啟動策略。

我們詳盡的細分分析揭示了受眾行為、創新形式和平台屬性如何決定互動娛樂中有效的激活路徑。從遊戲類型檢驗，動作類遊戲（格鬥、射擊、潛行）往往提供高強度的互動窗口，而情境化、短時間的廣告形式在這些窗口內效果最佳。在射擊類遊戲中，第一人稱和第三人稱射擊體驗展現出不同的鏡頭和HUD特徵，這會影響疊加廣告和可玩廣告的整合方式。冒險遊戲，包括圖像冒險、文字冒險和視覺小說，提供敘事豐富的環境，並傾向於將品牌巧妙地融入與遊戲背景故事和獎勵機制相契合的體驗中，從而最佳化遊戲節奏。運動遊戲，分為個人、競速和團隊運動，提供規律的自然休息時間和類似直播的精彩瞬間，適合插入插播廣告和動態贊助內容。策略遊戲，無論是即時戰略還是回合製戰略，都會產生較長的決策窗口，而有針對性的情報單元和品牌推廣工具可以在不打斷遊戲流程的情況下提升價值。

對美洲、歐洲、中東和非洲以及亞太地區不同區域生態系統將如何改變創新、合規和平台策略進行細緻評估。

美洲、歐洲、中東和非洲以及亞太地區的區域需求、創新規範和分銷機制持續變化，各自對遊戲內廣告提出了不同的商業性要求。在美洲，成熟的行動和主機生態系統與完善的程序化供應鏈和成熟的衡量市場並存，創造了跨設備歸因和品牌安全標準高度發展的環境。該市場青睞可擴展的創新系統和策略夥伴關係關係，這些系統和合作夥伴關係能夠在遵守隱私和監管規範的前提下，爭取在高知名度遊戲中獲得優質廣告位。

深刻洞察平台控制、發布商策略、廣告技術能力和創新專長如何決定廣告資源品質和夥伴關係經濟效益

平台所有者、發行商、廣告網路和創新工作室之間的競爭動態會影響廣告資源品質、衡量透明度和合作夥伴的經濟效益。平台所有者控制著關鍵的介面和軟體開發工具包 (SDK)，這些介面和工具包決定了延遲、可見性以及技術上可行的創新體驗類型，進而影響發行商的商業化戰略和廣告主的投資意願。擁有線上服務型遊戲的發行商通常優先考慮長期用戶參與度和玩家留存率，這為持續贊助和階段性品牌植入創造了機會，而這些機會與短期插播廣告的盈利模式截然不同。

為產業領導者提供可操作的、優先考慮的建議，以擴展創新生產、衡量框架、商業性保障措施和平台多元化策略。

領導者應採取一系列切實可行的優先行動，將洞察轉化為收益和永續的玩家體驗。首先，將針對特定受眾和類型的創新指南融入製作流程，從而能夠大規模製作可玩且基於獎勵的遊戲模式，並以較低的重複成本交付。這縮短了創新前置作業時間，並透過使遊戲模式選擇與遊戲類型和會話時長相匹配來提高相關性。其次，投資於能夠將會話期間的曝光量與後續行為關聯起來的衡量框架，同時尊重不斷變化的隱私要求。

我們對結合定性和技術研究方法的研究方法進行了透明的描述，該方法檢驗於跨平台和跨類型的營運、創新和供應鏈洞察。

本執行摘要所依據的研究整合了第一手和第二手資料，旨在全面了解遊戲內廣告的動態。第一手資料包括與廣告專家、平台產品負責人、發行商變現團隊、創新總監和資料工程師進行的結構化訪談和研討會，以了解實際營運和策略意圖。這些質性研究輔以對現有遠端檢測和效能模式的分析，檢驗跨平台類型和遊戲類型的行為和參與假設。

一項結論性的綜合分析表明，創新、技術和商業功能的協調執行對於充分發揮遊戲內廣告的潛力至關重要。

遊戲內廣告如今正處於戰略十字路口。技術能力、創新創新以及區域和監管力量相互交織，既帶來了機遇，也帶來了挑戰。能夠採取嚴謹的細分策略、投資可擴展的創新系統並建立既能提供可操作訊號又能尊重用戶隱私的衡量體系的產業，將能夠掌握這一機會。近幾個週期以來，供應鏈壓力和貿易政策動態的累積效應凸顯了平台多元化和營運韌性的重要性，但這並未削弱沉浸式、高注意力環境的根本價值。

目錄

第1章：序言

第2章調查方法

第3章執行摘要

第4章 市場概覽

第5章 市場洞察

  • 將基於玩家行為分析的超個人化廣告整合到開放世界遊戲中
  • 由運動遊戲即時資料饋送產生的動態遊戲內廣告牌
  • 在行動擴增實境遊戲體驗中疊加品牌內容的擴增實境效果
  • 實施基於獎勵的廣告互動，為您的目標受眾解鎖專屬遊戲內資源。
  • 程序化採購平台的發展使得在即時遊戲環境中進行情境廣告插入成為可能。
  • 利用人工智慧生成的NPC對話實現無縫品牌推薦與身臨其境型產品植入
  • 利用來自主機、PC 和雲端遊戲的用戶資料流，拓展跨平台廣告宣傳。

第6章：美國關稅的累積影響，2025年

第7章：人工智慧的累積影響，2025年

第8章 按遊戲類型分類的遊戲內廣告市場

  • 行動
    • 鬥爭
    • 射擊
      • 第一人稱射擊遊戲
      • 第三人稱觀點
    • 隱身
  • 冒險
    • 圖形冒險
    • 文字冒險
    • 視覺小說
  • 運動的
    • 個人運動
    • 賽車
    • 團隊運動
  • 策略
    • 即時戰略
    • 回合製策略

第9章：依格式類型分類的遊戲內廣告市場

  • 橫幅
  • 間質
  • 可玩
  • 基於獎勵

第10章：遊戲內廣告市場類型

  • 遊戲
  • 遊戲之外
  • 遊戲內廣告

第11章：以遊戲形式分類的遊戲內廣告市場

  • 合作遊戲
  • 大型多人線上遊戲
  • 多人遊戲
  • 單人遊戲

第12章：按參與度分類的遊戲內廣告市場

  • 長時間遊戲
  • 短時遊戲

第13章：依目標受眾分類的遊戲內廣告市場

  • 成人
    • 賭場遊戲
    • 模擬遊戲
  • 10歲以下兒童
    • 冒險遊戲
    • 教育遊戲
  • 青少年
    • 競技遊戲
    • 社交遊戲

第14章：依平台分類的遊戲內廣告市場

  • 主機
    • 任天堂
    • PlayStation
    • Xbox
  • 移動的
    • 智慧型手機
    • 藥片
  • PC
  • 虛擬實境

第15章：各地區的遊戲內廣告市場

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 歐洲、中東和非洲
    • 歐洲
    • 中東
    • 非洲
  • 亞太地區

第16章：按群體分類的遊戲內廣告市場

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第17章：各國遊戲內廣告市場

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 西班牙
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國

第18章 競爭格局

  • 2024年市佔率分析
  • FPNV定位矩陣，2024
  • 競爭分析
    • AdInMo Ltd.
    • Adverty AB
    • Amazon Web Services, Inc.
    • Anzu Virtual Reality Ltd.
    • AppsFlyer Ltd.
    • Bidstack
    • Blizzard Entertainment, Inc.
    • Chartboost, Inc. by Zynga
    • Electronic Arts Inc.
    • Frameplay Corporation
    • Gadsme
    • Google LLC by Alphabet Inc.
    • GumGum, Inc.
    • InMobi Pte. Ltd.
    • Ironsource Ltd.
    • MediaSpike, Inc
    • Motive Interacttuive Inc.
    • NeoReach
    • Network N
    • Overwolf, Ltd.
    • Playwire LLC
    • Pubfinity LLC
    • Rapidfire Inc.
    • Super League Enterprise, Inc.
    • Venatus Media Limited
    • WPP PLC
Product Code: MRR-C002B1C997CE

The In-Game Advertising Market is projected to grow by USD 10.67 billion at a CAGR of 8.05% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 5.74 billion
Estimated Year [2025] USD 6.20 billion
Forecast Year [2032] USD 10.67 billion
CAGR (%) 8.05%

An authoritative introduction that frames how immersive platforms, creative formats, and evolving measurement converge to redefine advertising opportunities in interactive entertainment

The in-game advertising landscape now occupies a central role in contemporary media strategies, driven by the broadening reach of interactive entertainment and the maturation of programmatic and creative execution capabilities. As players spend increasing amounts of time across console, PC, mobile, and virtual reality platforms, advertisers gain access to immersive contexts where attention is sustained and user intent is often clear. This report frames the opportunity set for advertisers and platform partners, highlighting how creative formats, audience targeting, and platform economics converge to create distinct pathways for monetization and brand engagement.

Beyond raw reach, the landscape requires a nuanced understanding of where and how ads integrate into player experiences without undermining engagement. The intersection of ad format innovation, evolving measurement standards, and shifting platform dynamics demands strategic choices that balance monetization, user experience, and long-term brand equity. This introduction outlines the core themes addressed in subsequent sections: structural shifts reshaping supply and demand, regulatory and trade influences affecting cost and availability of interactive hardware, granular segmentation insights for precision activation, regional differentiators, competitive behavior among key firms, and practical recommendations for industry leaders. Throughout, the emphasis remains on translating observational analysis into actionable directives that allow marketers, publishers, and technology providers to align investment with value creation.

A concise analysis of the structural and technological inflection points reshaping creative formats, measurement, and monetization across interactive entertainment platforms

The market is undergoing transformative shifts that affect creative execution, monetization models, and supply chain economics across games and advertising ecosystems. One major dynamic is the migration of ad dollars within the broader digital media mix; advertisers are reallocating budget to contexts that deliver sustained attention, and interactive entertainment increasingly competes with legacy channels for premium spend. Concurrently, technological advances in real-time rendering, cloud streaming, and cross-platform identity solutions have expanded the canvas for ad experiences while enabling more robust measurement of viewability and engagement.

Another pivotal shift is the maturation of creative formats that move beyond static placements toward contextual and playable units that respect player agency while driving measurable outcomes. Programmatic demand-side sophistication and publisher-side ad server capabilities are converging to enable dynamic creative optimization tied to in-session behaviors. At the same time, regulatory pressures on privacy and data usage are prompting a re-evaluation of targeting strategies, accelerating investment in first-party telemetry and contextual signals. Finally, platform diversification continues to alter distribution economics: mobile remains central for scale, consoles and PC for premium inventory, and virtual reality for emerging high-attention environments. Together, these shifts are reshaping the levers available to brand, performance, and monetization leads, and they require coordinated product, creative, and measurement responses to capture value.

A focused assessment of how 2025 tariff actions reshaped supply chains, device economics, and advertiser strategies across interactive entertainment ecosystems

In 2025, tariff dynamics originating from trade policy decisions introduced measurable friction across hardware supply chains, component procurement, and logistics, creating ripple effects for the interactive entertainment value chain and the in-game advertising ecosystem that depends on device penetration and platform health. Increased duties on certain categories of electronics raised landed costs for peripherals, headsets, and consoles in some markets, which in turn influenced consumer purchasing decisions and slowed upgrade cycles in specific segments. These developments had downstream consequences for advertising inventory composition as device mix and player demographics shifted in response to changing price signals.

Beyond device pricing, tariffs contributed to greater supply-chain complexity by accelerating manufacturers' diversification strategies. Component sourcing transitioned toward alternative geographies and second-tier suppliers to mitigate duty exposure, which led to temporary production bottlenecks and timing mismatches for product launches. Shipping and insurance costs also experienced upward pressure, increasing total cost of ownership for hardware and associated accessories. These cost dynamics affected platform makers' promotional cadence and the availability of bundled ad-supported offerings, thereby influencing partner negotiations and revenue-sharing arrangements between publishers and ad networks.

From an advertiser perspective, the tariff-induced volatility emphasized the value of platform-agnostic strategies that prioritize flexible creative formats and cross-device activation. Marketers shifted emphasis to inventory types that required less dependence on new hardware adoption-such as mobile and PC environments-while experimenting with blended placements that adapt to variable session lengths and device capabilities. Measurement teams focused on isolating tariff-driven behavioral shifts from underlying audience trends to avoid erroneous optimizations. In sum, trade policy in 2025 acted as a catalyst for supply-chain resilience and tactical reallocation, prompting stakeholders to hedge exposure through diversified platform strategies and closer collaboration across product, procurement, and commercial functions.

A comprehensive segmentation-driven framework that maps genre, format, audience, engagement, and platform nuances to actionable activation strategies for advertisers

Deep segmentation analysis reveals how audience behavior, creative formats, and platform attributes jointly determine effective activation paths within interactive entertainment. When examining game genre, Action titles-encompassing Fighting, Shooter, and Stealth-tend to deliver high-intensity engagement windows where contextual, short-duration formats perform best; within Shooter subtypes, First-Person Shooter and Third-Person Shooter experiences exhibit different camera and HUD characteristics that change how overlays and playable ads integrate. Adventure titles, including Graphic Adventure, Text Adventure, and Visual Novels, provide narrative-rich environments that favor subtle, lore-aligned brand integrations and reward-based experiences that complement pacing. Sports games split across Individual Sports, Racing, and Team Sports present periodic natural breaks and broadcast-like moments suitable for interstitials and dynamic sponsorships. Strategy genres, whether Real-Time Strategy or Turn-Based Strategy, produce extended decision-making windows where targeted informational units and branded utilities can add value without disrupting flow.

Format type segmentation highlights the trade-offs between visibility and intrusiveness: banner and interstitial units deliver straightforward reach but require careful frequency controls to preserve experience, while playable and reward-based formats drive higher engagement at the cost of greater production investment. Type segmentation across around-the-game, away-from-the-game, and blended in-game placements illuminates how brand integration can range from peripheral sponsorships to deeply embedded mechanics tied to gameplay loops. Game format matters as well: Co-Operative Play and Massively Multiplayer Online environments introduce social and community dynamics that amplify earned attention and word-of-mouth, whereas Multiplayer and Single-Player formats demand different pacing and measurement approaches.

Engagement level stratification between Long-Session Play and Short-Session Play dictates creative length and call-to-action design, with longer sessions supporting narrative or utility-driven experiences and short sessions favoring immediate, low-friction interactions. Target audience segmentation clarifies content alignment: Adults skew toward Casino Games and Simulation Games that tolerate certain monetization models; Kids and Pre-Teens favor Adventure Games and Educational Games that require heightened sensitivity to privacy and creative suitability; Teenagers engage mainly with Competitive Games and Social Games that prize performance and community identity. Platform segmentation across Console-differentiated among Nintendo, PlayStation, and Xbox-Mobile-broken into Smartphone and Tablet-PC, and Virtual Reality informs technical constraints, input modalities, and creative lifecycles. Mapping these segmentation dimensions onto campaign objectives enables more precise creative briefs, media mixes, and measurement plans that respect both player experience and advertiser outcomes.

A nuanced assessment of how diverse regional ecosystems-covering the Americas, Europe Middle East & Africa, and Asia-Pacific-reshape creative, compliance, and platform strategies

Regional dynamics continue to shape localized demand, creative norms, and distribution mechanics across the Americas, Europe Middle East & Africa, and Asia-Pacific, each presenting distinct commercial imperatives for in-game advertising. In the Americas, established mobile and console ecosystems co-exist with a sophisticated programmatic supply chain and a mature measurement marketplace, producing an environment where cross-device attribution and brand safety standards are highly developed. This market rewards scalable creative systems and strategic partnerships that can negotiate premium placements within high-attention titles while aligning to privacy and regulatory norms.

In Europe, Middle East & Africa, fragmentation across languages, regulatory frameworks, and purchasing power requires nuanced localization and compliance strategies. Advertisers find success by investing in culturally-resonant creative and by working closely with regional publishers to tailor frequency and format to local play patterns. Meanwhile, Asia-Pacific demonstrates a rapid pace of innovation in both gameplay formats and monetization models, driven by strong mobile-first engagement and platform-native payment systems. This region often leads in creative experimentation, live-service mechanics, and social integrations, demanding agility from advertisers who wish to capitalize on emergent product forms and viral distribution vectors.

Cross-region considerations include differing platform mixes-such as higher mobile penetration in some Asia-Pacific markets versus console concentration in parts of the Americas-and regulatory variances that affect data usage and ad targeting. Successful regional strategies combine centralized governance for measurement and creative standards with decentralized execution that adapts messaging, pacing, and monetization constructs to local norms. As a result, global programs must embed regional intelligence into audience segmentation, creative localization, and media planning to unlock performance while preserving brand consistency.

An incisive view of how platform control, publisher strategies, ad tech capabilities, and creative specialization determine inventory quality and partnership economics

Competitive dynamics among platform owners, publishers, ad networks, and creative studios influence inventory quality, measurement transparency, and partner economics. Platform owners control critical interfaces and SDKs that dictate latency, viewability, and the types of creative experiences that are technically feasible, which in turn influences publisher monetization strategies and advertiser willingness to invest. Publishers that operate live-service titles often prioritize long-term engagement and player retention, creating opportunities for sustained sponsorships and episodic brand integrations that differ materially from short-term interstitial monetization.

Ad tech providers and demand-side platforms drive the velocity and targeting precision of campaigns, but their value is conditional on data partnerships and measurement interoperability with publishers. Creative studios and in-house production teams increasingly specialize in interactive ad units that are optimized for session context and platform constraints, blending game design sensibilities with marketing objectives. Strategic partnerships-for example, between large brands and marquee titles-continue to set the benchmark for cultural resonance and earned media. As a result, companies investing in open, privacy-respecting measurement frameworks and developer-friendly monetization APIs are more likely to sustain long-term partnerships and capture premium demand.

Finally, organizational alignment within these companies-across product, commercial, and legal functions-determines the speed at which new formats can be authorized and scaled. Firms that streamline approval pathways, invest in reusable creative templates, and prioritize transparent reporting will present more compelling value propositions to advertisers seeking predictable outcomes and lower friction during campaign setup and optimization.

Actionable, prioritized recommendations for industry leaders to scale creative production, measurement frameworks, commercial guardrails, and platform diversification strategies

Leaders should pursue a set of pragmatic, prioritized actions to convert insight into revenue and sustainable player experiences. First, embed audience and genre-specific creative guidelines into production workflows so that playable and reward-based formats can be produced at scale and delivered with low iterative cost. This reduces creative lead times and increases relevance by aligning format selection with genre and session length. Second, invest in measurement frameworks that link in-session exposure to downstream behaviors while respecting evolving privacy requirements; prioritize event-level telemetry and deterministic signals where available and complement these with robust contextual baselines.

Third, diversify platform exposure to hedge supply-side and policy risks. Mobile and PC activations can provide immediate scale while console- and VR-focused initiatives can be staged as premium pilots that validate value propositions before heavy investment. Fourth, strengthen commercial agreements to include clear service-level expectations around latency, viewability, and fraud mitigation; these contractual guardrails foster trust and reduce reconciliation overhead. Fifth, localize campaigns to regional norms and regulatory expectations; creative localization and compliance-aware targeting materially improve receptivity and reduce operational friction. Finally, cultivate strategic partnerships with creative studios and game teams to create branded integrations that enhance rather than interrupt gameplay, and allocate a portion of experimental budget to test blended and playable formats under controlled conditions. These steps, taken together, enable leaders to scale responsibly while capturing premium value in high-attention environments.

A transparent explanation of the combined qualitative and technical research approach that validated operational, creative, and supply-chain insights across platforms and genres

The research underpinning this executive summary synthesizes primary and secondary evidence to construct a comprehensive understanding of in-game advertising dynamics. Primary inputs included structured interviews and workshops with advertising specialists, platform product leads, publisher monetization teams, creative directors, and measurement technologists to capture operational realities and strategic intent. These qualitative engagements were complemented by analysis of available telemetry and performance patterns to verify behavioral and engagement hypotheses across platform types and game genres.

Secondary research involved a systematic review of public statements, developer documentation, policy updates, and technical specifications across platform SDKs and advertising integrations. The methodology emphasized triangulation: insights were validated through cross-referencing interview findings with operational artifacts and platform capabilities. Where trade policy or macroeconomic developments were implicated, supply-chain interviews and logistics reporting were used to contextualize timing and operational impacts. Analytical techniques included comparative segmentation mapping, scenario analysis for tariff and supply-chain disruptions, and creative-format suitability assessments tied to session length and control schema. Throughout the process, confidentiality protocols protected commercial sensitivities, and findings were stress-tested with practitioner feedback loops to ensure practical relevance and accuracy.

A conclusive synthesis asserting that coordinated execution across creative, technical, and commercial functions is essential to realize the full potential of in-game advertising

In-game advertising now occupies a strategic crossroads: technological capabilities, creative innovation, and regional and regulatory forces intersect to create both opportunity and complexity. The sectors that capitalize on this moment will be those that adopt disciplined segmentation, invest in scalable creative systems, and build measurement architectures that honor privacy while delivering actionable signal. The cumulative effect of supply-chain pressures and trade policy dynamics in recent cycles has underscored the importance of platform diversification and operational resilience, but it has not diminished the fundamental value proposition of immersive, attention-rich contexts.

Consequently, success will depend on coordinated execution across product, commercial, and creative teams. Brands and advertisers should treat in-game environments as distinctive media ecosystems that require bespoke creative approaches and tolerant measurement horizons. Publishers and platform operators must continue to evolve SDKs, ad formats, and reporting standards to reduce friction and enhance transparency. Taken together, these efforts will mature the category, enabling advertisers to deploy campaigns that deliver both short-term outcomes and long-term brand value within interactive entertainment.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Integration of hyper-personalized ad placements driven by player behavior analytics in open world games
  • 5.2. Emergence of dynamic in-game billboards powered by real-time data feeds for sports titles
  • 5.3. Adoption of augmented reality overlays for branded content in mobile AR gaming experiences
  • 5.4. Implementation of reward-based ad interactions unlocking exclusive in-game assets for targeted audiences
  • 5.5. Growth of programmatic buying platforms enabling contextual ad insertion within live service game environments
  • 5.6. Use of AI-generated NPC dialogue for seamless brand endorsements and immersive product placements
  • 5.7. Expansion of cross-platform ad campaigns leveraging console, PC, and cloud gaming user data streams

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. In-Game Advertising Market, by Game Genre

  • 8.1. Action
    • 8.1.1. Fighting
    • 8.1.2. Shooter
      • 8.1.2.1. First-Person Shooter
      • 8.1.2.2. Third-Person Shooter
    • 8.1.3. Stealth
  • 8.2. Adventure
    • 8.2.1. Graphic Adventure
    • 8.2.2. Text Adventure
    • 8.2.3. Visual Novels
  • 8.3. Sports
    • 8.3.1. Individual Sports
    • 8.3.2. Racing
    • 8.3.3. Team Sports
  • 8.4. Strategy
    • 8.4.1. Real-Time Strategy
    • 8.4.2. Turn-Based Strategy

9. In-Game Advertising Market, by Format Type

  • 9.1. Banner
  • 9.2. Interstitial
  • 9.3. Playable
  • 9.4. Reward-Based

10. In-Game Advertising Market, by Type

  • 10.1. Around-the-game
  • 10.2. Away-from-the-game
  • 10.3. Blended in-game

11. In-Game Advertising Market, by Game Format

  • 11.1. Co-Operative Play
  • 11.2. Massively Multiplayer Online
  • 11.3. Multiplayer
  • 11.4. Single-Player

12. In-Game Advertising Market, by Engagement Level

  • 12.1. Long-Session Play
  • 12.2. Short-Session Play

13. In-Game Advertising Market, by Target Audience

  • 13.1. Adults
    • 13.1.1. Casino Games
    • 13.1.2. Simulation Games
  • 13.2. Kids and Pre-Teens
    • 13.2.1. Adventure Games
    • 13.2.2. Educational Games
  • 13.3. Teenagers
    • 13.3.1. Competitive Games
    • 13.3.2. Social Games

14. In-Game Advertising Market, by Platform

  • 14.1. Console
    • 14.1.1. Nintendo
    • 14.1.2. PlayStation
    • 14.1.3. Xbox
  • 14.2. Mobile
    • 14.2.1. Smartphone
    • 14.2.2. Tablet
  • 14.3. PC
  • 14.4. Virtual Reality

15. In-Game Advertising Market, by Region

  • 15.1. Americas
    • 15.1.1. North America
    • 15.1.2. Latin America
  • 15.2. Europe, Middle East & Africa
    • 15.2.1. Europe
    • 15.2.2. Middle East
    • 15.2.3. Africa
  • 15.3. Asia-Pacific

16. In-Game Advertising Market, by Group

  • 16.1. ASEAN
  • 16.2. GCC
  • 16.3. European Union
  • 16.4. BRICS
  • 16.5. G7
  • 16.6. NATO

17. In-Game Advertising Market, by Country

  • 17.1. United States
  • 17.2. Canada
  • 17.3. Mexico
  • 17.4. Brazil
  • 17.5. United Kingdom
  • 17.6. Germany
  • 17.7. France
  • 17.8. Russia
  • 17.9. Italy
  • 17.10. Spain
  • 17.11. China
  • 17.12. India
  • 17.13. Japan
  • 17.14. Australia
  • 17.15. South Korea

18. Competitive Landscape

  • 18.1. Market Share Analysis, 2024
  • 18.2. FPNV Positioning Matrix, 2024
  • 18.3. Competitive Analysis
    • 18.3.1. AdInMo Ltd.
    • 18.3.2. Adverty AB
    • 18.3.3. Amazon Web Services, Inc.
    • 18.3.4. Anzu Virtual Reality Ltd.
    • 18.3.5. AppsFlyer Ltd.
    • 18.3.6. Bidstack
    • 18.3.7. Blizzard Entertainment, Inc.
    • 18.3.8. Chartboost, Inc. by Zynga
    • 18.3.9. Electronic Arts Inc.
    • 18.3.10. Frameplay Corporation
    • 18.3.11. Gadsme
    • 18.3.12. Google LLC by Alphabet Inc.
    • 18.3.13. GumGum, Inc.
    • 18.3.14. InMobi Pte. Ltd.
    • 18.3.15. Ironsource Ltd.
    • 18.3.16. MediaSpike, Inc
    • 18.3.17. Motive Interacttuive Inc.
    • 18.3.18. NeoReach
    • 18.3.19. Network N
    • 18.3.20. Overwolf, Ltd.
    • 18.3.21. Playwire LLC
    • 18.3.22. Pubfinity LLC
    • 18.3.23. Rapidfire Inc.
    • 18.3.24. Super League Enterprise, Inc.
    • 18.3.25. Venatus Media Limited
    • 18.3.26. WPP PLC

LIST OF FIGURES

  • FIGURE 1. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2024 VS 2032 (%)
  • FIGURE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2032 (%)
  • FIGURE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. NORTH AMERICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. LATIN AMERICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. EUROPE IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. MIDDLE EAST IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. ASEAN IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. GCC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. EUROPEAN UNION IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. BRICS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 30. G7 IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 31. NATO IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 32. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 33. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 34. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. IN-GAME ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 259. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 260. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 261. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 262. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 263. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 264. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 265. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 266. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 267. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2024 (USD MILLION)
  • TABLE 268. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2025-2032 (USD MILLION)
  • TABLE 269. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2024 (USD MILLION)
  • TABLE 270. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2025-2032 (USD MILLION)
  • TABLE 271. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 272. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 273. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 274. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 275. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 276. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 277. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 278. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 279. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 280. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 281. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 282. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 283. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 284. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 285. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 286. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 287. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 288. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 289. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 290. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 291. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 292. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 293. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 294. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 295. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2024 (USD MILLION)
  • TABLE 296. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2025-2032 (USD MILLION)
  • TABLE 297. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 298. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 299. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 300. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 301. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 302. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 303. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 304. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 305. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 306. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 307. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 308. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 309. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 310. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 311. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 312. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 313. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 314. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 315. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 316. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 317. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 318. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 319. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 320. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 321. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VIRTUAL REALITY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 322. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VIRTUAL REALITY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 323. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VIRTUAL REALITY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 324. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VIRTUAL REALITY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 325. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY