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市場調查報告書

商品編碼

1410245

全球香草市場：預測（2023-2028）

Vanilla Market - Forecasts from 2023 to 2028

出版日期: 2023年12月05日 | 出版商:

Knowledge Sourcing Intelligence | 英文 152 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

預計2021年全球香草市場規模將達到1,061,955,000美元，複合年成長率為6.88%，2028年將達到1,691,731,000美元。

消費者對天然香料的需求不斷成長以及食品和飲料領域的擴大是香草市場的主要促進因素。香草的商業性吸引力受到其在糖果零食和糕點中的使用以及日益成長的健康和保健運動的影響。香草種植擴展到新地區和供應鏈困難正在影響市場動態。對高階手工製品的需求進一步推動了市場。由於永續實踐和萃取技術的不斷研究和創新，香草市場的競爭變得越來越激烈。

據CBI稱，歐洲是香草的主要市場之一。法國、德國和荷蘭合計約佔全球進口量的 32%（佔歐洲進口總量的 75%），美國則佔 42%。歐洲從低度開發國家的香草進口量從 2017 年的 1,186 噸增加到 2021 年的 1,470 噸。此外，歐洲在 2021 年購買了價值 3.56 億歐元的香草。

政府大力推廣種植。

支持農業、促進國際貿易和確保產品品質的政府計劃，例如貿易協定、品質標準和農業補貼，都會影響香草市場。例如，2023年9月，美國政府透過美國國際開發署（USAID）支持SAVA地區的香草生產者在保護環境的同時增加收益並擴大銷售管道。自2020年以來，該計劃已將優質香草的銷量增加了280%，並封存了超過500萬噸碳。此外，2023 年 10 月，佛羅裡達大學熱帶研究與教育中心的研究人員開始對香草進行徹底分析。分析包括制定施肥指南、培育產量、抗病品種，以及確定哪些豆類香草含量最高。

各種最終用戶的需求不斷增加

不斷成長的需求對各個終端用戶領域的香草產業產生了重大影響。對香草作為主要調味料的需求直接受到食品和飲料行業需求不斷成長的影響，特別是麵包和糖果零食。隨著香草越來越受歡迎，注重健康的消費者開始青睞天然成分，增加了其市場吸引力。此外，由於對手工和優質產品的渴望，優質香草的重要性日益成長。香草市場動態及其整體成長很大程度上受到最終用戶產業開拓和不斷變化的客戶偏好的影響。

根據歐盟產業協會 Food Drink Europe 的數據，根據 2022 年數據與趨勢，歐盟食品和飲料產業是歐盟最大的產業部門之一，僱用了460 萬人，創造了1.1 兆日圓的收入。銷售額為230 歐元億歐元，付加價值 2,300 億歐元。在 27 個歐盟成員國中，有一半國家的製造業中，食品和飲料業僱用了最多的員工。

此外，由於屎腸球菌、金黃色葡萄球菌和肺炎克雷伯菌等耐多藥細菌引起的感染疾病的流行，具有抗生素特性的植物化學（phytochemicals）正在被使用。研究新的替代或輔助治療方法非常重要，例如藥物（物質）。除了用作調味劑外，香草、香草醛和香草酸的生物活性成分長期以來因其對健康的益處（包括抗菌特性）而被人們所認知。

美國香草市場預計將穩定成長。

由於該國乳製品需求的增加和咖啡消費量的增加以及冰淇淋消費量的增加，預計未來幾年香草市場將擴大。在美國，增加津貼以加強香草生產也促進了香草的快速成長。例如，美國農業部 (USDA) 正在向佛羅裡達大學的助理教授提供資助，以加強 UF/IFAS 香草研究，從而促進國內產業發展。香草的用途廣泛，從蛋糕到蠟燭，從止咳藥到清潔液。

此外，美國農業部表示，香草可能會在 2023 年 10 月成為南佛羅裡達州小農的下一個主要作物。該州處於新作物開發的前沿，該作物可以為南方小農提供蔬菜和水果生產以外的高價值作物。此外，主題研究與發展中心的研究人員正在對香草進行全面評估，從制定施肥建議到開發最高產量、抗病品種以及鑑定香草含量最高的豆類。因此，在預測期內，增加香草的研發和增加產量預計將推動美國市場的發展。

市場開拓的主要進展

作為與加拿大沃爾瑪新合作夥伴關係的一部分，Rodelle 將於2023 年 10 月在從魁北克到溫哥華的227 家零售店銷售廣受歡迎的公平貿易有機純馬達加斯加波本香草精（59 毫升/2 盎司規格）和香草豆瓣醬（59 毫升/2 盎司規格））現已發售。
2022 年 6 月，巧克力生產商百樂嘉利寶 (Barry Callebaut) 和香草供應商 Proba 加入支援香草生產商。透過社會、健康和教育舉措，該聯盟也為當地社區提供資金和支持。永續貿易計劃 (IDH) 支持兩家公司僅使用永續原料的義務，並支持這項最新承諾。

The rising demand for natural flavours from consumers and the expansion of the food and beverage sector are the main drivers of the vanilla market. Vanilla's commercial appeal is influenced by its use in confectionery and pastry goods as well as growing health and wellness movements. Market dynamics are impacted by the spread of vanilla cultivation into new areas and supply chain difficulties. The market is further propelled forward by the desire for high-end, handmade goods. The vanilla market is more competitive due to ongoing research and innovation in sustainable practices and extraction techniques.

According to CBI, Europe is one of the major markets for vanilla. Together, France, Germany, and the Netherlands make up around 32% of all imports worldwide (and 75% of all import volumes in Europe), as opposed to 42% for the United States as a whole. Imports of vanilla into Europe from underdeveloped nations rose from 1,186 metric tonnes in 2017 to 1,470 metric tonnes in 2021. Additionally, Europe bought €356 million worth of vanilla in 2021.

Government initiatives to promote cultivation.

Government programs that assist agriculture, promote international commerce, and guarantee product quality such as trade agreements, quality standards, and agricultural subsidies impact the vanilla market. For instance, in September 2023, through the U.S. Agency for International Development (USAID), the U.S. government assisted vanilla growers in the SAVA region in boosting their revenue and expanding their market reach while preserving the environment. From 2020, the project increased sales of premium vanilla by 280% and sequestered more than five million tons of carbon. Furthermore, in October 2023, researchers from the University of Florida's Tropical Research and Education Centre started a thorough analysis of vanilla, which includes creating fertilizer guidelines, creating the highest-yielding, disease-resistant cultivars, and figuring out which beans have the most vanilla content.

Rising demand from various end-users

Growing demand has a substantial effect on the vanilla industry across several end-user sectors. The requirement for vanilla as a primary flavouring agent is directly impacted by increased demand from the food and beverage sector, especially in bread and confectionery items. Vanilla's growing popularity increases its market appeal as customers gravitate towards natural ingredients due to health and wellness trends. Furthermore, the importance of premium vanilla is increased by the desire for artisanal and premium goods. The dynamics of the vanilla market and its overall growth are significantly shaped by the development of end-user industries and changing customer tastes.

As per the Food Drink Europe, an industry confederation in the European Union, the EU food and drink industry is one of the biggest industrial sectors in the EU, employing 4.6 million people and generating a turnover of €1.1 trillion and €230 billion in value-added, according to Data & Trends 2022. The food and drink sector employs the most people in manufacturing in half of the 27 EU members.

Moreover, given the rising prevalence of infections caused by MDR bacteria, such as Enterococcus faecium, Staphylococcus aureus, and Klebsiella pneumoniae, among others, it is critical to investigate novel alternative or adjunct treatment options, such as phytochemicals with antibiotic properties. In addition to its use as a flavoring agent, vanilla's physiologically active components, vanillin and vanillin acid, have long been recognized for their positive health benefits, including antibacterial properties.

The USA's vanilla market is anticipated to grow steadily.

The increasing demand for dairy products and increasing consumption of coffee among the people in the country coupled with the increasing consumption of ice cream in the USA, is expected to boost the market for vanilla in coming years. Increasing grants offered in the country for the enhancement of vanilla production can also contribute to the high growth of vanilla in the United States. For instance, the United States Department of Agriculture (USDA) grants to a University of Florida assistant professor to enhance UF/IFAS Vanilla Research, to promote domestic industry. The use of vanilla is diverse from cakes to candles, from cough drops to cleaning solutions the use of vanilla is increasing which is boosting the market for vanilla in the USA in the projected period.

Additionally, the USDA, in October 2023, vanilla could be the next big crop for small farmers in Southern Florida. The state is on the cusp of new crops that could give small farmers in the southern region of the state a high-value alternative to vegetable and fruit production. Additionally, the researchers at the Topical Research and Education Centers have embarked on a comprehensive evaluation of vanilla, from developing fertilizer recommendations to developing the highest yield, and disease-resistant varieties to identify beans with the best vanilla content. Hence, the increasing research and development, and increasing production of the market for vanilla is expected to propel in the projected period in the USA.

Market Key Developments

In October 2023, Rodelle's well-liked Fairtrade Organic Pure Madagascar Bourbon Vanilla Extract (59 milliliter/two-ounce size) and Vanilla Bean Paste (59 milliliter/two-ounce size) were made available in 227 retail locations from Quebec to Vancouver as part of the company's new relationship with Walmart in Canada.
In June 2022, chocolate producer Barry Callebaut and vanilla supplier Prova joined to assist vanilla producers. Through social, health, and educational initiatives, the alliance also finances and supports the local community. The Sustainable Trade Initiative (IDH) backs this most recent pledge, which upholds both businesses' obligations to use only sustainable ingredients.

Segmentation:

By Origin

Natural
Synthetic

By Form

Beans
Extract
Paste
Others

By End-Use Industry

Food and Beverages
Personal Care
Pharmaceuticals
Others

By Distribution Channel

Online
Offline

By Geography

North America

By Origin
By Form
By End-Use Industry
By Distribution Channel

By Country
- USA
- Canada
- Mexico

South America

By Origin
By Form
By End-Use Industry
By Distribution Channel

By Country
- Brazil
- Argentina
- Others

Europe

By Origin
By Form
By End-Use Industry
By Distribution Channel

By Country
- France (including Tahiti)
- Germany
- UK
- Spain
- Others

Middle East and Africa

By Origin
By Form
By End-Use Industry
By Distribution Channel

By Country
- Uganda
- Morocco
- Others

Asia Pacific

By Origin
By Form
By End-Use Industry
By Distribution Channel

By Country
- China
- Japan
- India
- South Korea
- Indonesia
- Papua New Guinea
- Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Data
2.2. Assumptions

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Force Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. VANILLA MARKET BY ORIGIN

5.1. Introduction
5.2. Natural
5.3. Synthetic

6. VANILLA MARKET BY FORM

6.1. Introduction
6.2. Beans
6.3. Extract
6.4. Paste
6.5. Others

7. VANILLA MARKET BY END-USE INDUSTRY

7.1. Introduction
7.2. Food and Beverages
7.3. Personal Care
7.4. Pharmaceuticals
7.5. Others

8. VANILLA MARKET BY DISTRIBUTION CHANNEL

8.1. Introduction
8.2. Online
8.3. Offline

9. VANILLA MARKET BY GEOGRAPHY

9.1. Introduction
9.2. North America
- 9.2.1. By Origin
- 9.2.2. By Form
- 9.2.3. By End-Use Industry
- 9.2.4. By Distribution Channel
- 9.2.5. By Country
- 9.2.5.1. USA
- 9.2.5.2. Canada
- 9.2.5.3. Mexico
9.3. South America
- 9.3.1. By Origin
- 9.3.2. By Form
- 9.3.3. By End-Use Industry
- 9.3.4. By Distribution Channel
- 9.3.5. By Country
- 9.3.5.1. Brazil
- 9.3.5.2. Argentina
- 9.3.5.3. Others
9.4. Europe
- 9.4.1. By Origin
- 9.4.2. By Form
- 9.4.3. By End-Use Industry
- 9.4.4. By Distribution Channel
- 9.4.5. By Country
- 9.4.5.1. France (including Tahiti)
- 9.4.5.2. Germany
- 9.4.5.3. UK
- 9.4.5.4. Spain
- 9.4.5.5. Others
9.5. Middle East and Africa
- 9.5.1. By Origin
- 9.5.2. By Form
- 9.5.3. By End-Use Industry
- 9.5.4. By Distribution Channel
- 9.5.5. By Country
- 9.5.5.1. Uganda
- 9.5.5.2. Morocco
- 9.5.5.3. Others
9.6. Asia Pacific
- 9.6.1. By Origin
- 9.6.2. By Form
- 9.6.3. By End-Use Industry
- 9.6.4. By Distribution Channel
- 9.6.5. By Country
- 9.6.5.1. China
- 9.6.5.2. Japan
- 9.6.5.3. India
- 9.6.5.4. South Korea
- 9.6.5.5. Indonesia
- 9.6.5.6. Papua New Guinea
- 9.6.5.7. Others