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通信平台即服務 (CPaaS) 市場 - 預測 2023-2028
市場調查報告書
商品編碼
1279577

通信平台即服務 (CPaaS) 市場 - 預測 2023-2028

Communication Platform-as-a-Service (CPaaS) Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2個工作天內

價格
簡介目錄

通信平台即服務 (CPaaS) 市場預計將從 2021 年的 78.13 億美元增至 2028 年的 295.24 億美元，複合年增長率為 20.91%。 通信平台即服務（CPaaS）是一種服務模型，供公司和開發人員將實時通信功能集成到其服務和應用程序中。 CPaaS 提供商提供 API（應用程序編程接口），開發人員可以使用這些 API 將通信功能嵌入到他們的應用程序和服務中，而無需構建底層基礎設施。 CPaaS 解決方案提供不同的通信渠道，例如語音、視頻、短信、彩信、聊天和社交消息。 這些渠道可用於多種目的，包括客戶服務、營銷、協作和物聯網 (IoT) 設備。 CPaaS 提供商通常還提供即用即付的定價模式，允許企業只需為電信服務付費。

通信平台即服務 (CPaaS) 市場是由對實時和全渠道通信的需求不斷增長以及 API 的日益採用所推動的。

全渠道通信需求不斷增長

近年來，全渠道溝通的重要性日益增強，通過語音、電子郵件、聊天和社交媒體等多種渠道與客戶溝通已成為可能。 CPaaS 解決方案提供了各種溝通渠道，有助於市場的增長。 全渠道通信有助於提供無縫的客戶體驗、提高客戶滿意度並提高客戶忠誠度。

API 採用率提高

API（應用程序編程接口）近年來變得越來越流行，因為它們允許公司集成不同的系統和應用程序。 CPaaS 解決方案提供的 API 允許開發人員將通信功能集成到他們的應用程序中，這有助於市場的增長。 例如，2022年10月，總部位於比利時的電信服務公司BICS將為企業推出通信平台即服務（CPaaS）解決方案，利用API將語音、文本和WhatsApp消息集成到現有工作流程中。

從應用來看，通信平台即服務 (CPaaS) 市場預計在語音領域將出現積極增長。

通信平台即服務 (CPaaS) 市場是一個快速增長的領域，擁有各種滿足客戶需求的應用程序。 CPaaS 最流行和最重要的應用之一是語音通話。 語音通話是任何通信系統不可或缺的一部分，但隨著 CPaaS 的出現，它們比以往任何時候都更容易訪問。 借助 CPaaS，企業可以輕鬆地將語音通話功能集成到現有的應用程序和工作流程中。 因此，公司能夠提高客戶參與度並簡化溝通流程。

北美在通信平台即服務 (CPaaS) 的全球市場中佔有很大份額。

按地區劃分，通信平台即服務 (CPaaS) 市場分為北美、南美、歐洲、中東和非洲以及亞太地區。 由於對基於雲的通信服務的需求不斷增長，北美 CPaaS 市場是一個蓬勃發展的行業。 由於市場主要參與者、技術進步以及企業越來越多地採用數字化轉型戰略，預計該地區將在預測期內出現顯著增長。 此外，移動消息應用的激增、人工智能和機器學習技術的興起以及向全渠道通信的轉變也有望推動北美CPaaS市場的增長。 由於其高度發達的IT基礎設施、眾多技術初創企業的存在以及基於雲的服務的高度採用，美國在北美CPaaS市場中佔有重要份額。 COVID-19 大流行也加速了 CPaaS 解決方案的採用。 這是因為公司越來越依賴遠程通信和協作工具來保持運營運行。

內容

第 1 章簡介

  • 市場概況
  • 市場定義
  • 調查範圍
  • 市場細分
  • 貨幣
  • 先決條件
  • 基準年和預測年時間表

第 2 章研究方法

  • 調查數據
  • 調查設計
  • 驗證

第 3 章執行摘要

  • 調查要點

第 4 章市場動態

  • 市場促進因素
  • 市場抑制因素
  • 波特五力分析
  • 行業價值鏈分析

第 5 章通信平台即服務 (CPaaS) 市場：按應用劃分

  • 簡介
  • 消息傳遞
  • 語音通話
  • 影像通話
  • 電子郵件
  • 驗證/識別
  • 其他

第 6 章通信平台即服務 (CPaaS) 市場：按提供商劃分

  • 簡介
  • API 提供商
  • 網絡所有者
  • 通訊公司

第 7 章通信平台即服務 (CPaaS) 市場：按最終用戶劃分

  • 簡介
  • BFSI
  • 零售
  • 醫療保健
  • 公共機構
  • 教育
  • 其他

第 8 章通信平台即服務 (CPaaS) 市場：按地區

  • 簡介
  • 北美
    • 美國
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 歐洲
    • 德國
    • 法國
    • 英國
    • 西班牙
    • 其他
  • 中東和非洲
    • 沙特阿拉伯
    • 阿拉伯聯合酋長國
    • 以色列
    • 其他
  • 亞太地區
    • 中國
    • 日本
    • 印度
    • 韓國
    • 印度尼西亞
    • 台灣
    • 其他

第 9 章競爭格局與分析

  • 主要公司及戰略分析
  • 新興公司和市場盈利能力
  • 合併、收購、協議與合作
  • 供應商競爭力矩陣

第 10 章公司簡介

  • Bandwidth Inc.
  • Avaya Inc.
  • ALE International
  • Infobip Ltd.
  • Twilio Inc.
  • Vonage
  • MessageBird
  • Plivo Inc.
  • Sinch
簡介目錄
Product Code: KSI061615201

The communication platform-as-a-service (CPaaS) market is projected to grow at a CAGR of 20.91%, reaching US$29.524 billion in 2028 from US$7.813 billion in 2021. Communication platform-as-a-service (CPaaS) is a service model that allows businesses and developers to integrate real-time communication features into their services or applications. CPaaS providers offer APIs (Application Programming Interfaces) that developers can use to embed communication functionality into their applications or services without building the underlying infrastructure. CPaaS solutions provide a variety of communication channels, such as voice, video, SMS, MMS, chat, and social messaging. These channels can be used for various applications, including customer service, marketing, collaboration, and IoT (Internet of Things) devices. In addition, CPaaS providers typically offer a pay-as-you-go pricing model, enabling businesses to only pay for their communication services.

The communication platform-as-a-service (CPaaS) market is driven by increasing demand for real-time and omnichannel communication and the rising adoption of APIs.

Increasing demand for omnichannel communication

Omnichannel communication has become increasingly important in recent years, enabling businesses to communicate with customers across multiple channels such as voice, email, chat, and social media. CPaaS solutions offer a range of communication channels, which has contributed to the market's growth. Omnichannel communication can help businesses to provide a seamless customer experience, improve customer satisfaction, and increase customer loyalty.

Rising adoption of APIs

APIs (Application Programming Interfaces) have become increasingly popular in recent years as they enable businesses to integrate different systems and applications. CPaaS solutions provide APIs that will allow developers to integrate communication capabilities into their applications, which has contributed to the market's growth. For instance, in October 2022, BICS, a telecommunications services company based in Belgium, introduced a Communications Platform as a Service (CPaaS) solution for businesses to integrate voice, text, and WhatsApp messaging into their existing workflows using APIs.

Based on application, the communication platform-as-a-service (CPaaS) market is expected to witness positive growth in the voice calling segment.

The communication platform-as-a-service (CPaaS) market is a rapidly growing sector, with various applications catering to the customers' needs. One of the most common and essential applications of CPaaS is voice calling. Voice calling is vital to any communication system, and CPaaS has made it more accessible than ever. With the help of CPaaS, businesses can easily integrate voice-calling functionality into their existing applications and workflows. This has resulted in improved customer engagement and streamlined communication processes for companies.

North America accounted for a significant share of the global communication platform-as-a-service (CPaaS) market.

Based on geography, the communication platform-as-a-service (CPaaS) market is segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific. The CPaaS market in North America is a rapidly growing industry driven by the increasing demand for cloud-based communication services. The region is expected to witness significant growth over the forecast period, owing to several key players in the market, technological advancements, and the increasing adoption of digital transformation strategies by businesses. Additionally, the growing popularity of mobile messaging applications, the rise of artificial intelligence and machine learning technologies, and the shift towards omnichannel communication are also expected to drive the growth of the CPaaS market in North America. The United States holds substantial shares of the North American CPaaS market due to its highly developed IT infrastructure, many technology start-ups, and a high adoption rate of cloud-based services. In addition, the COVID-19 pandemic has also accelerated the adoption of CPaaS solutions, as businesses increasingly rely on remote communication and collaboration tools to maintain operations.

Market Segmentation

By Application

  • Messaging
  • Voice calling
  • Video calling
  • Email
  • Verification/identity
  • Others

By Provider

  • API Providers
  • Network owners
  • Telecom companies

By End-User

  • BFSI
  • Retail
  • Healthcare
  • Public Sector
  • Education
  • Others

By Geography

  • North America
    • USA
    • Canada
    • Mexico
  • South America
    • Brazil
    • Argentina
    • Others
  • Europe
    • Germany
    • France
    • United Kingdom
    • Spain
    • Others
  • Middle East and Africa
    • Saudi Arabia
    • UAE
    • Israel
    • Others
  • Asia Pacific
    • China
    • Japan
    • India
    • South Korea
    • Indonesia
    • Taiwan
    • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Design
  • 2.3. Validation

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. COMMUNICATION PLATFORM-AS-A-SERVICE (CPAAS) MARKET BY APPLICATION

  • 5.1. Introduction
  • 5.2. Messaging
  • 5.3. Voice calling
  • 5.4. Video calling
  • 5.5. Email
  • 5.6. Verification/identity
  • 5.7. Others

6. COMMUNICATION PLATFORM-AS-A-SERVICE (CPAAS) MARKET BY PROVIDER

  • 6.1. Introduction
  • 6.2. API Providers
  • 6.3. Network owners
  • 6.4. Telecom companies

7. COMMUNICATION PLATFORM-AS-A-SERVICE (CPAAS) MARKET BY END-USER

  • 7.1. Introduction
  • 7.2. BFSI
  • 7.3. Retail
  • 7.4. Healthcare
  • 7.5. Public Sector
  • 7.6. Education
  • 7.7. Others

8. COMMUNICATION PLATFORM-AS-A-SERVICE (CPAAS) MARKET BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. North America
    • 8.2.1. USA
    • 8.2.2. Canada
    • 8.2.3. Mexico
  • 8.3. South America
    • 8.3.1. Brazil
    • 8.3.2. Argentina
    • 8.3.3. Others
  • 8.4. Europe
    • 8.4.1. Germany
    • 8.4.2. France
    • 8.4.3. United Kingdom
    • 8.4.4. Spain
    • 8.4.5. Others
  • 8.5. Middle East and Africa
    • 8.5.1. Saudi Arabia
    • 8.5.2. UAE
    • 8.5.3. Israel
    • 8.5.4. Others
  • 8.6. Asia Pacific
    • 8.6.1. China
    • 8.6.2. Japan
    • 8.6.3. India
    • 8.6.4. South Korea
    • 8.6.5. Indonesia
    • 8.6.6. Taiwan
    • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Emerging Players and Market Lucrativeness
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

  • 10.1. Bandwidth Inc.
  • 10.2. Avaya Inc.
  • 10.3. ALE International
  • 10.4. Infobip Ltd.
  • 10.5. Twilio Inc.
  • 10.6. Vonage
  • 10.7. MessageBird
  • 10.8. Plivo Inc.
  • 10.9. Sinch