美妝零售：美國渠道分析與機遇

在這份報告中，我們按類別和渠道（共 19 項）分析了美國的美容零售業，並特別關注電子商務。我們將彙編並提供有關結構變化、影響新的冠狀病毒感染（COVID-19），以及實體店復興後發生的變化。

分析範圍

分析渠道

• 百貨商店
• 直銷（不包括電子商務）
• 藥店
• 電子商務
• 雜貨店
• 大眾零售商
• 商業商店
• 專賣店

產品類別

• 香水
• 護髮產品
• 彩妝產品
• 護膚品
• 衛生紙

內容

簡介

市場概覽

• 要點
• 顯著趨勢
• 數據總結
• 頻道概覽
• 可持續性的作用
• 展望與評估

交互式數據庫內容

零售額明細（2018-2021 年）：

• 按渠道/子渠道（見表 1）
• 按產品類別（見表 2）

銷售預測（年度數據，至 2026 年）

數據庫特性

• 簡單、複雜、用戶友好的系統
• 用於計算同比變化和份額變化的靈活搜索選項
• 導出功能
• 能夠輕鬆優化和修改您的搜索

A robust analysis of the changing landscape for beauty retailing, this report covers all channels across 19 beauty categories paying special attention to critical channels such as e-commerce. This edition will evaluate how retailing has changed post - pandemic and the resurgence of brick and mortar. The report will focus on the beauty and personal care market and changes that have occurred from 2020 to 2021.

Regional Coverage: United States.

Scope

Channels covered:

• Department stores
• Direct-to-consumer (excluding e-commerce)
• Drug outlets
• E-commerce
• Food outlets
• Mass merchandisers
• Professional outlets
• Specialty stores

Product classes included:

• Fragrances
• Hair care
• Makeup
• Skin care
• Toiletries

Report Benefits

This report enables subscribers to exploit business opportunities by illustrating retailing dynamics in one of the most important markets for the personal care industry: the United States. It also provides subscribers with:

• A granular view of purchase channel and sub-channel performance with commentary on factors causing changes

• An understanding of channel shifts by category before, during, and after the pandemic

• Assessment on how brick-and-mortar has been revived post pandemic

Table of Contents

This program consists of two deliverables: a brief presentation-style market overview and an interactive database with a dashboard feature.

Introduction

Market Overview

• Key takeaways
• Noteworthy developments
• Data highlights
• Channel snapshots
• Role of sustainability
• Outlook and assessment

Interactive Database Contents

Retail sales breakdowns for 2018-2021 by:

• Channel and sub-channel as listed in Table 1
• Product class and category as listed in Table 2

Forecast sales will be provided by year to 2026

Database Features

• User-friendly in a simple yet sophisticated system
• Flexible search options to calculate YOY changes, share shifts
• Export capabilities
• Ability to easily refine and modify search