獨立美容品牌：特色品牌分析

獨立美容品牌存在於每個類別中，具有不同的定位、定價策略和分銷形式。這些創新、有目標的獨立品牌是全球美容公司強而有力的收購目標。這些獨立品牌取得了令人難以置信的成長，提供了獨特的產品和成分故事，再加上引起當今美容消費者共鳴的引人注目的數位行銷，正在推動整個美容市場的發展。它顯示出超越增長的業績。

本報告對獨立美容品牌進行調查，總結了25個主要品牌的發展歷史、關鍵成功因素、銷售預測、提供的產品和訴求點、主要行銷管道、永續發展舉措、收購趨勢和時間表等資訊。

25個品牌簡介

報告指出：

• 自主品牌跑贏美容產業成長
• 了解與當今消費者產生共鳴的產品和概念
• 確定潛在的收購候選人和當地合作夥伴

目錄

介紹

重點

25個品牌分析：

• 主要趨勢/發展
• 過去的收購時間表/最近的收購
• 最有可能的收購目標
• 外表

品牌簡介

25個美國品牌概況（表1）：

• 品牌DNA與概述
• 銷售和成長的演變
• 關鍵成功因素
• 2028 年之前的銷售預測
• 未來將如何做
• 提供及推廣產品
• 暢銷書和主要新品
• 分配
• 主要行銷管道和活動
• 永續發展舉措

Regional Coverage: United States.

Indie beauty brands exist in every category and vary in positioning, pricing strategy, and distribution. These independent, innovative, and purposeful brands are strong acquisition targets for global beauty companies. Recording staggering growth, these privately owned brands are outpacing the total beauty market growth by offering unique product and ingredient stories, combined with compelling digital marketing that resonates with today's beauty consumers.

Scope:

• Industry disruptors that are not owned by a large cosmetics company or corporate giant, have a unique selling proposition, and are experiencing dramatic growth

• All key beauty and personal care product classes-fragrances, hair care, makeup, skin care, and toiletries

• All consumer channels where beauty products are sold-e-commerce, department stores, mass outlets, professional outlets, and specialty stores

25 Brand Profiles

Subscriber Benefits:

This report provides pertinent information on captivating indie brands that are shaping today's beauty industry. While they may be small in terms of sales value, these brands have the potential to become tomorrow's billion-dollar buyouts. The report will:

• Assess independent brands that are outpacing beauty industry growth

• Provide an understanding of products and concepts that resonate with today's consumers

• Identify potential acquisition candidates and/or local partners

Table of Contents

Introduction

Key Takeaways

An analysis of 25 brands, including information such as:

• Key trends and developments
• Historical industry acquisition timelines and recent buyouts
• Most likely acquisition targets
• Outlook

Brand Profiles

Profiles of 25 brands in the United States as shown in Table 1, each of which include:

• Brand DNA and overview
• Sales and growth evolution
• Key success factors
• Forecast sales through 2028
• Future initiatives
• Product offerings and claims
• Bestsellers and key new launches
• Distribution
• Key marketing channels and activities
• Sustainability initiatives