市場調查報告書
商品編碼
1261292
數字服裝全球市場規模、份額和行業趨勢分析報告按交易(鏈上、鏈下)、技術(區塊鏈、3D 軟件、人工智能)、應用、地區、展望和預測,2022- 2028年Global Digital Clothing Market Size, Share & Industry Trends Analysis Report By Transaction (On chain and Off chain), By Technology (Blockchain, 3D Software, Artificial Intelligence), By Application, By Regional Outlook and Forecast, 2022 - 2028 |
預計到 2028 年,數字服裝市場規模將達到 25 億美元,預測期內復合年增長率為 26.6%。
對於傾向於只在社交媒體平台上穿一次衣服的人來說,數字服裝提供了另一種選擇。 數字衣櫃可能比買衣服更環保,以支持您對快時尚的癡迷。
事實上,社交媒體營造了一種網絡氛圍,促進展示可能不道德的公司的服裝和時尚,這說明了當今某些文化的價值觀。 社交媒體文化非常重視打扮,但重要的是要考慮這對電子商務和環境的影響。
COVID-19 影響分析
即使是從紙質到數字化或開網店這樣簡單的事情也可以是數字化轉型。 COVID-19 將時尚界的這種變化加速了十倍,使數字化概念正常化和民主化。 此外,可能會有公司利用這種數字服裝打造遊戲機和在線時裝週,有可能對發展數字服裝市場有利。 因此,COVID-19 的爆發有利於數字服裝市場。
市場增長因素
元界平台的演進
Metaverse 是數字時尚最活躍的地方。 數字時尚是元界的底層技術之一,對環境有很多積極的影響。 我們還可以通過開發 NFT 可穿戴設備形式的數字穿戴來促進真正的所有權。 Metaverse 不僅僅是一個電子遊戲和流浪的地方。 可以發生真實物理事件的虛擬現實環境。 因此,這些元宇宙平台的進步將促進數字服裝市場的擴張。
人們越來越關注時尚行業的碳排放
時裝業對全球每年的碳足跡貢獻巨大,並對環境產生重大影響。 如此驚人的污染數量相當於國際航空和航運的總排放量。 此外,紡織品生產對環境產生了重大的負面影響,每年都有大量紡織品被丟棄、焚燒或傾倒在垃圾填埋場。 這些方面將導致未來幾年的市場增長。
市場約束
安全問題
網絡物理攻擊是 Metaverse 中最大的安全問題之一。 這是當對手使用網絡手段來控制物理系統時。 這可能涉及控制玩家的化身來傷害或改變他們的環境。 拒絕服務 (DoS) 攻擊是元宇宙中的主要安全和隱私問題。 這是一種旨在因大量流量或資源需求而無法訪問服務或網絡的攻擊。 DoS 攻擊通常以服務器或知名度高的目標為目標。
技術展望
基於技術,數字服裝市場分為 3D 軟件、區塊鏈、人工智能等。 到 2021 年,3D 軟件行業將在數字服裝市場中佔據相當大的收入份額。 專業時裝設計師發現 3D 非常有吸引力。 為了充分利用這項技術,設計師應該利用 3D 建模軟件來開發他們希望製作原型和生產的服裝和配飾。 由於這些 3D 程序的渲染和可視化功能,時裝業對這些主題特別感興趣。
交易展望
基於交易,數字服裝市場分為鏈上和鏈下。 2021年,鏈上細分市場在數字服裝市場的收入份額最大。 更新全球區塊鍊網絡的交易被視為鏈上交易,因為它們經過合法驗證或認證。 此外,鏈上交易是可見且安全的,因為它們帶有時間戳並在區塊鍊網絡中復制。
應用展望
按應用劃分,數字服裝市場分為數字內容創作、時裝設計與技術、遊戲等。 2021年,數字內容創作板塊將以最大收入份額主導數字服裝市場。 數字內容創作涉及出於專業目的從主流媒體中產生想法和收集信息。 音頻或視頻文件、文本、圖像和圖形是數字內容創建的示例。 它還允許您與網站訪問者建立聯繫,推動品牌可擴展性並增加您對內容創建的需求。
區域展望
按地區分析了北美、歐洲、亞太地區和 LAMEA 的數字服裝市場。 2021 年,北美地區在數字服裝市場的收入份額最大。 該地區是世界上最發達的國家之一。 該地區由經濟強勁穩定的國家組成,允許對研發活動進行大量投資,以促進 3D 建模像素化或數字服裝等新技術的開發。
合作夥伴關係是市場進入者採取的主要策略。 根據基數矩陣中呈現的分析,LVMH SE 是數字服裝市場的先行者。 Nike, Inc.、Guccio Gucci S.p.A.(開雲集團)和 Adidas AG 等公司是數字服裝市場的主要創新者。
The Global Digital Clothing Market size is expected to reach $2.5 billion by 2028, rising at a market growth of 26.6% CAGR during the forecast period.
Digital clothing is made of no tangible things, including fabric, and is a computer-generated image designed to closely imitate original real-world clothing. These garments use 3D modeling software and computer technology rather than materials. To produce, displaying, and assess the qualities of clothing in a virtual environment are the objectives of digital fashion designers.
In addition to using specific software and tools, digital fashion design requires understanding materials science, ergonomics, production technology, and anthropometric measurements. The field of digital fashion has recently emerged from obscurity to become one that is expanding quickly. The rise in the metaverse's development and the rising demand for eco-friendly clothes are predicted to contribute to the digital clothing market's significant growth over the forecast period.
For people who tend to wear an outfit only once for a social media platform, digital clothing offers an alternative. A digital wardrobe might be more environmentally friendly than purchasing an outfit and supporting the fast fashion obsession.
The fact that social media has created an online atmosphere that promotes the display of clothing and fashion from perhaps immoral companies speaks volumes about what a particular culture values today. Social media culture heavily emphasizes maintaining one's appearance, but it's important to consider how this may affect e-commerce and the environment.
COVID-19 Impact Analysis
Even anything as straightforward as moving from paper to digital or starting an online store might be considered a digital transformation. COVID-19 substantially expedited this change in the fashion sector by ten times while also normalizing and democratizing the concept of becoming digital. Additionally, businesses might employ this digital clothing to create gaming consoles and online fashion weeks, opening up the lucrative potential for developing the digital clothing market. Thus, the outbreak of COVID-19 has benefited the digital clothing market.
Market Growth Factors
Advancements in metaverse platforms
The metaverse will be the finest place for digital fashion to leave its mark. One of the technologies that will be a foundational element of the metaverse is digital fashion, which has numerous positive environmental effects. Moreover, developing digital clothing in the form of NFT wearables will promote true ownership. The metaverse is more than just a setting for video games and wandering. It is a virtual reality environment where actual physical events can take place. Therefore, the expansion of the digital clothing market is fueled by such metaverse platform advancements.
Increased concern of carbon emission by fashion industry
The fashion industry contributes significantly to annual worldwide carbon emissions and is extremely environmentally harmful. The pollution caused by such astonishing figures is equivalent to all emissions from international airplanes and maritime shipping. Moreover, until now, the production of all textiles has had a significant negative influence on the environment because many of them are discarded each year and either burnt or dumped in landfills. These aspects are leading to market growth in the upcoming years.
Market Restraining Factors
Concerns regarding security
Cyber-physical attacks are among the greatest security issues in the Metaverse. This is where an adversary could take control of physical systems using cyber methods. This could involve taking control of a player's avatar to hurt or modify their environment. The denial of service (DoS) attack is a key security and privacy concern for the Metaverse. It's an attack that aims to render a service or network inaccessible by overwhelming traffic or resource demands. DoS assaults often target servers or high-profile targets.
Technology Outlook
Based on technology, the digital clothing market is segmented into 3D software, blockchain, artificial intelligence and others. The 3D software segment covered a considerable revenue share in the digital clothing market in 2021. Professional fashion designers find 3D to be quite fascinating. Designers must utilize 3D modeling software to develop the clothing and accessories they wish to prototype or produce to take full advantage of this technology. Due to the rendering and visualization capabilities of these 3D programs, the fashion industry is particularly interested in these topics.
Transaction Outlook
On the basis of transaction, the digital clothing market is divided into on chain and off chain. In 2021, the on-chain segment witnessed the largest revenue share in the digital clothing market. The transactions updating the worldwide blockchain network are considered on-chain transactions because they've been legally validated or authenticated. Furthermore, since they are timestamped and replicated throughout the blockchain network, on-chain transactions are visible and safe.
Application Outlook
By application, the digital clothing market is classified into digital content creation, fashion design & technology, gaming and others. In 2021, the digital content creation segment dominated the digital clothing market with the maximum revenue share. Digital content creation involves generating ideas and collecting information from mainstream media for specialized purposes. Audio or video files, text, pictures, and graphics are examples of digital content creation. In addition, it allows the company to connect with website visitors, which promotes the brand's scalability and increases the need for content creation.
Regional Outlook
Region-wise, the digital clothing market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2021, the North America region registered the maximum revenue share in the digital clothing market. The region is among the most highly advanced in the world. The region is comprised of countries with robust and stable economies, allowing for substantial investments in R&D activities that facilitate the development of new technologies such as 3D-modeled pixel clothing, or digital clothing.
The major strategies followed by the market participants are Partnerships. Based on the Analysis presented in the Cardinal matrix; LVMH SE are the forerunners in the Digital Clothing Market. Companies such as Nike, Inc., Guccio Gucci S.p.A. (Kering Group), Adidas AG are some of the key innovators in Digital Clothing Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Adidas AG, Guccio Gucci S.p.A. (Kering Group), Nike, Inc., LVMH SE, H&M Group, The Fabricant Agency B.V., Auroboros Ltd., More Dash, Inc. (DressX), Dolce & Gabbana S.r.l., and Replicant, Inc.
Recent Strategies Deployed in Digital Clothing Market
Partnerships, Collaborations & Agreements:
Mar-2023: Gucci signed a partnership with YUGA LABS, the Web3 company behind NFT collections like Narrative NFT Project 10KTF and Bored Ape Yacht Club. Through this partnership, companies would bring digital fashion into the metaverse. Moreover, The partnership with Yuga Lab would aim of exploring opportunities together across entertainment and Web3 fashion.
Dec-2022: Adidas collaborated with Snapchat, an American multimedia instant messaging app. With this collaboration companies would introduce a new series of the latest Bitmoji clothing which, for the first time, would be bought through tokens acquired in the app.
Sep-2022: DressX partnered with Zepeto, an Asia-based metaverse platform. Following this partnership, DreesX would introduce a collection of digital-only wearables. Additionally, the collection offers an insight into the future of fashion in which ideas are born and brought to life authentically and completely in the digital world.
Jun-2022: Dolce & Gabbana partnered with SKNUPS. a Digital fashion platform. Following this partnership, Dolce & Gabbana would bring their Italian signature style into games.
Jun-2022: The Fabricant came into partnership with World of Women, the blue-chip NFT brand behind WoW & WoW Galaxy collections. Following this partnership, both companies would aim to develop a digital fashion collection.
Jan-2022: Adidas Originals came into collaboration with Prada, an Italian luxury fashion company. Under this collaboration, both companies would bring unique nonfungible tokens which would feature user-generated art. The project would aim to bring together participants in the design, crypto, and fashion industry for the joint development of digital artwork.
Aug-2021: DressX partnered with Crypto.com, a Non-Fungible token marketplace. With this partnership, DressX would open up the latest value and new life for NFTs and a distribution medium for AR fashion.
Aug-2021: Replicant collaborated with in3D, an online developer. The collaboration would provide shoppers with a sustainable virtual fitting room experience through the TRAI app. Additionally, this partnership enables consumers to live out their fast fashion fantasies in an environment that is much more sustainable given the traditional industry's existence of over-consumption and overproduction.
Jun-2021: Replicant Fashion joined hands with CYBR, a cybersecurity community with training resources. Under this alliance, companies are to release digital fashion collections out of this world. The products are created from liquid metal and have edging that emits light adorned with brushed metal hardware.
Apr-2021: LVMH teamed up with Prada and Cartier, part of Richemont. The collaboration would develop Aura Blockchain Consortium, a global luxury blockchain. With this alliance, companies would aim to offer a high level of traceability and transparency across the lifecycle of a product.
Product Launches and Product Expansions:
Jan-2023: H&M unveiled Loooptopia, a riveting digital fashion experience, on the Robolux platform, a global online game and game creation system. The Looptopia serves both older and young customers through which they would play with materials and patterns for building virtual garments for their new look.
Nov-2022: Nike rolled out Swoosh, a Web-3-enabled platform for the brand's virtual designs and digital community. The Swoosh has its domain for users to develop, and create ad potentially earn royalties from communicable digital objects including virtual shoes and others.
Nov-2022: Adidas announced the launch of virtual gear, the 16-piece set consisting of hoodies and outerwear. The digital NFT wearables would ensure customers can use them in various online environments, such as on avatars in the virtual world or as a profile picture.
Jan-2022: H&M announced the launch of a Virtual fashion collection. The collection launched fulfils the company's aim to lead the transformation in the fashion industry by creating virtual fashion available to its customers.
Nov-2021: The Fabricant introduced The Fabricant Studio, an online design studio platform. The launched product was designed to make virtual fashion design available to anyone across the world.
Jun-2021: Auroboros unveiled the 'Biomimicry' collection, a digital ready-to-wear collection. The 14-piece collection combines nature technology to "wear the future and create your sci-fi-fantasy''. Moreover, the collection draws influence from a 21st-century experience, building the latest cultural identity created for the metaverse.
Mergers and Agreements:
Dec-2021: Nike completed the acquisition of RTFKT, a brand that leverages cutting-edge innovation to provide modern collectibles that join gaming and culture. This acquisition would boost Nike's digital transformation that enables Nike to serve athletes and creators at the merger of gaming, creativity, culture, and sport.
Jan-2021: LVMH Moet Hennessy Louis Vuitton SE took over Tiffany & Co., the global luxury jeweller company. This acquisition would transform LVMH's Watches & Jewellery segment and align with LVMH's 75 distinguished Maison.
Geographical Expansions:
Sep-2022: Adidas announced geographical expansion by opening a new facility in Bengaluru, India. The new facility would aim to set a new benchmark in street style and sneaker fashion, the latest store aims to become a cultural and fashion hotspot for the community across the city.
Market Segments covered in the Report:
By Transaction
By Technology
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures