市場調查報告書
商品編碼
1219630
2022-2028 年全球蠟燭市場規模/份額/行業趨勢分析報告,按產品(蠟燭、容器蠟燭、柱狀、錐形、其他)、分銷渠道(線下、線上)、蠟類型、區域展望和預測Global Candle Market Size, Share & Industry Trends Analysis Report By Product (Votive, Container Candle, Pillars, Tapers, and Others), By Distribution Channel (Offline, and Online), By Wax Type, By Regional Outlook and Forecast, 2022 - 2028 |
全球蠟燭市場規模預計將在 2028 年達到 169 億美元,預測期內復合年增長率為 5.7%。
蠟燭首先利用火焰的熱量熔化頂部的固體燃料,然後液化燃料通過毛細管作用向上移動通過燈芯,最後液化燃料在火焰中汽化燃燒。 隨著蠟熔化和燃燒,蠟燭的長度會縮短。 燈芯的一部分在不產生汽化燃料的火焰中消耗。
燈芯外露部分的長度受到燈芯燃燒的限制,允許恆定的燃料消耗和燃燒溫度。 有些燈芯需要用剪刀或專用燈芯修剪器定期修剪,以確保燃燒更慢、更穩定並防止冒煙。 snuffer就是這樣一種特殊的修剪器,通常會與滅火器一起使用。 目前,燈芯在燃燒時是彎曲的,燈芯的尖端與氧氣接觸並被火燒毀。
COVID-19 影響分析
由於大流行減少了對餐館和酒店的訪問,需求一直持平。 這些原因限制了蠟燭市場的增長。 基本款蠟燭和香薰蠟燭存在於線上和線下商店中,電子商務的增長促進了蠟燭的銷售,尤其是在封鎖後。 隨著世界各國政府開始解除禁令,生產開始恢復到原來的水平。 此外,提供健康和冥想等多種益處的香薰蠟燭的流行也增加了千禧一代的銷量。 這些因素幫助蠟燭市場在 COVID-19 禁令後復蘇。
市場增長因素
用作家居裝飾品
由於富裕人群的增加,家居室內設計在各個新興國家引起了人們的關注。 隨著消費者的環保意識越來越強,他們對環保家居裝飾產品的偏好正在發生變化。 這是由於發達國家和新興國家消費者可支配收入的增加。 此外,激進的廣告和名人的使用也為這一領域的發展做出了重大貢獻。 對香味蠟燭等獨特且具有潮流意識的產品的需求也越來越大。 它們為房間增添了獨特的點睛之筆,許多人在他們的外部使用不同顏色的蠟燭來進一步增強他們家的功能。 這支持了該地區市場的增長。
對芳香療法的認識不斷提高
燃燒蠟燭可以極大地幫助對抗焦慮和壓力。 蠟燭具有舒緩的效果,閃爍的燈光使使用者平靜下來,使氣氛更加寧靜。 此外,獨特的香氣將幫助您放鬆身心。 這是在香薰中使用蠟燭的主要原因。 由於壓力增加,香薰的這種效果預計會得到更多人的支持。 預計這將進一步增加對香薰蠟燭的需求並擴大市場。
市場製約因素
存在更好的選擇
眾所周知,蠟燭可以為房間增添美感,但用蠟製成的蠟燭不適合長期使用。 一般來說,一支 8 盎司的蠟燭會在 2-3 天內燃燒。 但另一方面,小瓶中的精油可以讓擴散器多次滿負荷運轉。 一瓶5ml的精油可以使用3天以上。 擴散器可以使用長達一年,讓您更長時間地享受精油的香味。 您還可以混合搭配這些油來創造您自己的香味。 因此,精油優於蠟燭,可能會變得更普遍,這可能會阻礙蠟燭市場的增長。
產品展望
按產品劃分,蠟燭市場分為許願蠟燭、容器蠟燭、柱狀蠟燭、錐形蠟燭等。 2021 年,還願部分在蠟燭市場中佔據了最高的收入份額。 這是因為小的喇叭口設計燃燒緩慢,所以蠟融化均勻。 這些蠟燭均勻地散佈香味。 Votive Candles 燃燒大約 10 小時,主要由消費者根據裝飾和所需的氛圍營造寧靜的氛圍。 由於其體積小和其他特點,該行業有望在未來增長。
按蠟類型分類的前景
按蠟的種類分為石蠟、大豆蠟、蜂蠟、棕櫚蠟等。 2021 年,棕櫚蠟部分在蠟燭市場佔據了重要的收入份額。 這是因為它非常穩定,是豪華容器蠟燭的理想選擇,同時在多種環境條件下仍能乾淨地燃燒且沒有煙灰。 它還用作多種熔化範圍的蠟的基礎,以創造出高質量且具有成本效益的產品。 此外,它還能在燃燒過程中保持香味。 這些因素,加上與精油的出色相容性,預計將在預測期內推動該細分市場的增長。
按分銷渠道劃分的市場前景
蠟燭市場按分銷渠道分為線下和線上。 2021 年,在線細分市場在蠟燭市場中佔據了顯著的收入份額。 這種增長歸因於快速數字化,這增加了在線購物的採用。 隨著可支配收入的增加,越來越多的千禧一代選擇自我保健,在線渠道的銷售額也在增加。 此外,許多公司正在將他們的產品遷移到數字媒體,以度過這場大流行病。 預計這些因素將在預測期內推動該細分市場的增長。
區域展望
按地區分析北美、歐洲、亞太地區和拉美地區的蠟燭市場。 北美地區將在 2021 年佔蠟燭市場的最高收入份額。 這是因為蠟燭有助於釋放一些壓力。 隨著寒冷季節的到來,對蠟燭的需求增加。 公司試圖在全年保持季節性香味蠟燭的供應。 此外,這些蠟燭有各種香味以滿足每個人的需求。 因此,蠟燭市場的增長預計將在預測期內得到推動。
The Global Candle Market size is expected to reach $16.9 billion by 2028, rising at a market growth of 5.7% CAGR during the forecast period.
A wax block with a wick inside it is known as a candle. When it is ignited, it gives heat and light, as well as a scent in some cases. Candles are generally classified as accessories in the Home Decoration & Home Textiles (HDHT) sector. There are various kinds of candles, but out of them, the most popular ones are; the basic candles taper with around 2.2 cm diameter, which is suitable for most conventional candle holders and pillars, with a range of widths is the most common types of functioning candles; fancy candles or decorative candles which comes in a fancy shape or form; scented candles which releases a soothing scent when ignited.
Both basic and fancy candles come in the set, but the scented ones are generally sold in modest quantities. To ignite a candle, a heat source is utilized to light the candle's wick, which melts and vaporizes a small amount of fuel which is, in most cases, the wax. Once vaporized, the fuel combines with oxygen in the atmosphere to ignite and create a constant flame. This flame provides enough heat to burn the candle through a self-sustaining chain of events.
First, the flame's heat melts the top of the solid fuel's mass, after which the liquefied fuel moves upward through the wick through capillary action, and at the end, the liquified fuel is vaporized to burn within the candle's flame. With the melting and burning of the wax, the candle becomes shorter in size. Portions of the wick are consumed in the flame that is not emitting the vaporized fuel.
The length of the wick's exposed portion is limited by the incineration of the wick, which maintains the fuel consumption rate and constant burning temperature. Some wick needs regular trimming with scissors or a specialized wick trimmer to ensure a slower and steady burning while also preventing smoking. Snuffers are such specialized trimmers that are often combined with an extinguisher. Currently, wicks are constructed to curve over as they burn to ensure that the end of the wick gets oxygen and is then consumed by fire.
COVID-19 Impact Analysis
The demand remained the same as people avoided visiting restaurants and hotels due to the spread of the pandemic. These reasons were responsible for the restriction on the growth of the candle market. Basic and scented candles are present in both online and offline stores, and the growth of the e-commerce industry, especially after the lockdowns, has been responsible for the sales of candles after the lockdown. As governments started lifting bans all over the world, production also began to reach its original volume. Also, the popularity of scented candles for various health and meditation benefits increased sales among millennials. These factors aided the candle market in getting back on track after the COVID-19 bans.
Market Growth Factors
Utilization for household decoration
Due to the rising affluent population, home decor has been gaining attention in various emerging economies. There is an increasing environment awareness among consumers, which has shifted their preference toward eco-friendly home decor products. Consumers' rising disposable income in developed and emerging nations fuels. Aggressive advertisements and celebrity endorsements have majorly contributed to the sector's growth. Also, there is an increasing demand for unique and trending products like scented candles. They add a unique finish to the room, and many people use different colored candles to enhance their home features further and look. This supports the growth of the regional market.
Rising awareness regarding aromatherapies
Burning candles can majorly help to fight anxiety and stress. Candles have calming properties; the flickering light makes the user feel calm, and the ambiance is more tranquil. On top of that, the particular scent allows the user to relax. This is one of the major factors why candles are utilized during aromatherapy sessions. These benefits associated with aromatherapy are expected to attract more people due to the rising stress among the general public. This will further increase the demand for such candles and propel market growth.
Market Restraining Factors
The presence of better alternative
Candles are known to give aesthetics to the room, but wax-made candles are not for long-term usage. Generally, an 8-ounce candle will burn in 2 to 3 days. But on the other hand, essential oils that come in smaller bottles will give many full sessions of the diffuser. A 5ml bottle of essential oil will last the user more than three days. A diffuser will last around a year, and the essential oils' aroma can be extended much further. Also, it is possible to combine these oils and create a customized scent. These benefits of the essential oils over the candles may result in their wider adoption, which can hamper the candle market's growth.
Product Outlook
On the basis of product, the candle market is divided into votive, container candle, pillars, tapers and others. The votive segment generated the highest revenue share in the candle market in 2021. This is because they are small, slow-burning with a bell-top design, so the wax can melt evenly. The fragrance is spread evenly with these candles. Votive candles burn for around ten hours and are utilized mainly by the consumer to create a tranquil atmosphere depending on the decor and desired ambiance. The small size and other features related to the votive candle will surge the segment's growth in the projected period.
Wax Type Outlook
By wax type, the candle market is classified into paraffin, soy wax, beeswax, palm wax and others. The palm wax segment garnered a substantial revenue share in the candle market in 2021. This is because they are very stable and are ideal for luxury container candles while also burning clean and without soot in numerous ambient conditions. They are used to make high-quality yet cost-effective bases for waxes for multiple melting ranges. Also, they maintain fragrance throughout the burning. These factors, combined with their excellent compatibility with essential oils, will surge the market segment growth in the forecasted period.
Distribution Channel Outlook
Based on distribution channel, the candle market is bifurcated into offline and online. The online segment procured a prominent revenue share in the candle market in 2021. The growth is attributed to the fast digitalization increasing the adoption of online shopping. The rising number of millennials opting for self-care, joined with the increasing disposable income, is advancing sales on online channels. Also, many companies have shifted their products to digital mediums to stay afloat in the pandemic. These factors will boost segment growth in the forecasted period.
Regional Outlook
Region-wise, the candle market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America region held the highest revenue share in the candle market in 2021. This is due to the assistance provided by the candles to relieve some of their stress. The demand for candles increases with the arrival of colder weather. Businesses are trying to keep the supply of seasonal scented candles constant throughout the year. Also, these candles come in various fragrances to suit everyone's needs. Owing to all this, the growth of the candle market is expected to propel in the projected period.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include The Yankee Candle Company (Newell Brands, Inc.), Estee Lauder Companies, Inc., Bed Bath & Beyond, Inc., Diptyque (Manzanita Capital Ltd.), Ellis Brooklyn, Trudon, Contract Candles & Diffusers Ltd., Conscious Candle Co., The Bridgewater Candle Company, and NEST Fragrances.
Market Segments covered in the Report:
By Product
By Distribution Channel
By Wax Type
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures