市場調查報告書
商品編碼
1470459
蠟燭市場:按原料、產品、分銷和最終用戶分類 - 2024-2030 年全球預測Candle Market by Raw Material (Beeswax, Palm Wax, Paraffin Wax), Product (Container Candle, Pillars, Tapers), Distribution, End-User - Global Forecast 2024-2030 |
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預計2023年蠟燭市場規模為90.3億美元,預計2024年將達96億美元,2030年將達138.5億美元,複合年成長率為6.30%。
蠟燭主要用於其美學價值和香味,主要用於停電期間柔和、溫暖的緊急照明,以及用於宗教和儀式目的。傳統上,蠟燭的主要目的是利用光、熱和香味來營造氛圍。由於對美觀產品的需求不斷成長以及蠟燭在慶祝節日中的使用,蠟燭的使用正在全球加速。此外,以放鬆為目的的蠟燭按摩的日益成長的趨勢正在擴大其在全球水療中心和芳香療法中心的使用。然而,原料成本的波動、與危險化學品接觸相關的不利影響、蠟燭製造的合規問題以及無焰蠟燭的可用性可能會限制消費者的使用。此外,越來越多的環保、香味和創新設計的蠟燭預計將推動世界各地消費者對蠟燭的採用。
主要市場統計 | |
---|---|
基準年[2023] | 90.3億美元 |
預測年份 [2024] | 96億美元 |
預測年份 [2030] | 138.5億美元 |
複合年成長率(%) | 6.30% |
增加使用菜籽蠟作為原料的環保替代品
蜂蠟用於製造蠟燭,因為它比其他蠟具有更高的熔點,並產生最明亮和最溫暖的火焰。棕櫚蠟蠟燭保留了更多的氣味和顏色,因此主要用於戶外和教堂照明蠟燭。油菜籽蠟蠟燭保留香味並延長燃燒時間。大豆蠟蠟燭是天然且生物分解性的,燃燒的光更清潔,產生的煙灰也更少。硬脂蠟蠟燭由植物或動物脂肪製成,就重量而言被認為品質較高。常用的蠟是石蠟,因為它便宜、易得,並且具有良好的保香性和保色性。然而,近年來,隨著消費者的環保意識增強並關注石油基產品的使用,使用大豆蠟、蜂蠟和椰子蠟等天然蠟替代品的速度和興趣不斷成長。
由於產品的多功能性和易用性,容器蠟燭的採用正在增加。
容器蠟燭是裝在耐熱容器中的小蠟燭,用於裝飾目的。主要用來營造平靜的氣氛。錐形蠟燭是細長的蠟燭,具有圓柱形底座,頂部逐漸變細。它們的範圍從平紋到扭曲,通常價格便宜,使其成為很好的裝飾選擇。柱形蠟燭也稱為教堂蠟燭或祭壇蠟燭。它們有各種形狀和大小,從粗短到細高,從有香味到無香味,並由各種材料製成。
分銷 不斷發展的蠟燭線上分銷管道
蠟燭擴大透過便利商店、零售店和超級市場等線下分銷管道購買。蠟燭製造商正在公司網站和電子商務平台上推出創新的香味和裝飾蠟燭,以加速蠟燭銷售。消費者更喜歡網路購物,重視宅配的便利性、價格有競爭力的更全面的產品選擇、簡單的比較工具以及獲得客戶評論的機會。
最終用戶:個人消費者擴大將蠟燭用於個人使用和送禮目的。
蠟燭有多種用途,商業性和個人用途。蠟燭用於商業性環境,如餐廳、水療中心和健康中心以及活動策劃機構,以增強場所的美感,並為顧客營造溫馨宜人的氛圍。大部分收益來自商業部門使用的蠟燭,因為診所和酒店業大量購買蠟燭。人們也會在緊急停電問題、精神靜修以及生日和週年紀念日等特殊場合使用蠟燭。此外,優質香氛蠟燭也是減壓、運動、瑜伽和其他在家緩解壓力的自我護理活動的選擇。
區域洞察
由於香氛蠟燭的日益普及以及香氛中心的加速使用,美洲蠟燭市場正在迅速發展。由於蠟燭擴大用於宗教目的,歐洲、中東和非洲和亞太地區消費者對蠟燭的採用正在迅速增加。蠟燭在新興經濟體中被廣泛用於緊急照明,因為它們價格實惠,並且在便利商店中很容易買到。此外,多香味蠟燭在亞太地區越來越受歡迎,電子商務平台上香味和客製化蠟燭的供應量增加預計將推動世界各地客戶的採用。
FPNV定位矩陣
FPNV定位矩陣對於評估蠟燭市場至關重要。我們檢視與業務策略和產品滿意度相關的關鍵指標,以對供應商進行全面評估。這種深入的分析使用戶能夠根據自己的要求做出明智的決策。根據評估,供應商被分為四個成功程度不同的像限:前沿(F)、探路者(P)、利基(N)和重要(V)。
市場佔有率分析
市場佔有率分析是一種綜合工具,可以對蠟燭市場供應商的現狀進行深入而詳細的研究。全面比較和分析供應商在整體收益、基本客群和其他關鍵指標方面的貢獻,以便更好地了解公司的績效及其在爭奪市場佔有率時面臨的挑戰。此外,該分析還提供了對該行業競爭特徵的寶貴見解,包括在研究基準年觀察到的累積、分散主導地位和合併特徵等因素。詳細程度的提高使供應商能夠做出更明智的決策並制定有效的策略,以獲得市場競爭優勢。
1. 市場滲透率:提供有關主要企業所服務的市場的全面資訊。
2. 市場開拓:我們深入研究利潤豐厚的新興市場,並分析其在成熟細分市場的滲透率。
3. 市場多元化:提供有關新產品發布、開拓地區、最新發展和投資的詳細資訊。
4.競爭評估與資訊:對主要企業的市場佔有率、策略、產品、認證、監管狀況、專利狀況、製造能力等進行全面評估。
5. 產品開發與創新:提供對未來技術、研發活動和突破性產品開發的見解。
1. 蠟燭市場的市場規模與預測是多少?
2.蠟燭市場預測期間需要考慮投資的產品、細分市場、應用和領域有哪些?
3. 蠟燭市場的技術趨勢與法規結構是什麼?
4.蠟燭市場主要供應商的市場佔有率為何?
5. 進入蠟燭市場的合適型態或策略手段是什麼?
[193 Pages Report] The Candle Market size was estimated at USD 9.03 billion in 2023 and expected to reach USD 9.60 billion in 2024, at a CAGR 6.30% to reach USD 13.85 billion by 2030.
Candles are primarily used for their aesthetic value and scent, mainly to set soft, warm emergency lighting during electrical power outages and for religious or ritual purposes. Traditionally, a candle's primary purpose has been to produce ambiance with its light, heat, and aroma. The increasing demand for aesthetically appealing products and the growing use of candles during the celebration of festivals are accelerating their use worldwide. Additionally, the growing trend of candle massages for relaxation purposes is expanding its use globally across spas and aromatherapy centers. However, the fluctuating cost of raw materials, adverse effects associated with exposure to harmful chemicals, compliance issues for candle production, and availability of flameless candles may limit their use by consumers. Moreover, the increasing availability of eco-friendly, scented, and innovative candle designs is expected to encourage their adoption by consumers across the globe.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 9.03 billion |
Estimated Year [2024] | USD 9.60 billion |
Forecast Year [2030] | USD 13.85 billion |
CAGR (%) | 6.30% |
Raw Material: Proliferating use of rapeseed wax as an eco-friendly alternative
Beeswax is used for making candles as it has a higher melting point than other waxes and emits the brightest, most warm-toned flame. Palm wax-based candles are mainly used for producing outdoor and church light candles as they hold a high amount of fragrance and color. Rapeseed wax candles provide enhanced fragrance retention and extended burn time. Soy wax candles are natural and biodegradable, burn cleaner light, and produce less soot. Stearin candles are obtained from vegetable or animal fats and oils and are considered to be of higher quality in terms of weight. The commonly used wax is paraffin wax due to its low cost, easy availability, and ability to hold fragrance and color well. However, in recent years, a high growth rate and interest have been witnessed in using natural wax alternatives, such as soy wax, beeswax, and coconut wax, as consumers have become more eco-conscious and concerned about using petroleum-based products.
Product: Increasing adoption of container candles owing to its versatility and convenience of use
Container candles are small candles housed in a heat-resistant container and are used for decorative purposes. Consumers mainly use votive candles to create a tranquil atmosphere depending on the decor and desired ambiance. A tapered candle is a long, thin candle with a cylindrical base that narrows on top. They can be plain or twisted and are generally inexpensive, making them a good decor option. Pillar candles, also known as church or altar candles, are tall, round candles made of solid wax that burn slowly and are mostly used for decorative purposes. They come in all shapes and sizes, from short and fat to tall and thin, scented and unscented, and are made from various materials.
Distribution: Evolving online distribution channel for candles
Candles are increasingly available in offline distribution channels, including convenience stores, retail stores, and supermarkets. The candle manufacturing companies are introducing innovative scented and decorative candles on company websites and eCommerce platforms to accelerate the sale of candles. Consumers prefer online shopping and appreciate the convenience of home delivery, more comprehensive product selection at competitive prices, easy comparison tools, and access to customer reviews.
End-User: Proliferating utilization of candles by individual consumers for personal use or gifting purposes
Candles are utilized in commercial and individual settings and for various purposes. The use of candles in commercial settings, such as restaurants, spa & wellness centers, and event planning organizations, enhances the aesthetic of a place, creating a warm and inviting atmosphere for customers. The majority of the revenue is generated from those candles that are used in the commercial segment due to their bulk purchasing in therapeutic centers and the hospitality industry. In addition, individuals use candles for emergency power outage issues, spiritual practices, and special birthday or anniversary occasions. Moreover, individuals opt for premium and scented candles for carrying out self-care activities at home to reduce stress, exercise & perform yoga and other stress-relieving activities.
Regional Insights
The candle market is rapidly evolving across the Americas owing to the growing popularity of scented candles and accelerating use in aromatherapy centers. There is a significant surge in the adoption of candles by the consumers of the EMEA and APAC region, which is attributed to the increased use for religious purposes. Candles are widely used in developing economies for emergency lighting as they are affordable and readily available in convenience stores. Moreover, in APAC, the growing popularity of various scented candles and the increasing availability of aromatic and customized candles on eCommerce platforms are expected to encourage their adoption by customers worldwide.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the Candle Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the Candle Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the Candle Market, highlighting leading vendors and their innovative profiles. These include Armadilla Wax Works, Inc., AS Hansa Candle, AUS Wax Pty. Ltd., Baltic Candles Ltd., Bath & Body Works Direct, Inc., Bolsius International BV, Bridgewater Candle Company, Candle Delirium, Inc., Candles Scandinavia AB, Ceras Roura S.A., Chandelles Tradition MB Inc., Circle E Candles, Coastal Living Co., Colonial Candle, Conscious Candle Co., Contract Candles & Diffusers Ltd., Delsbo Candle AB, Duni AB, Ellis Brooklyn, Empire Candle Co., LLC, Gala Group GmbH, Jo Malone London Inc., M and Sense (Suzhou) Arts and Crafts Co., Ltd., Malin+Goetz Inc., Mimico Candle Company, MVP Group International, Inc., NEST Fragrances, Newell Brands, Inc., OZ Candles, S.C. Johnson & Son, Inc., The Kelowna Candle Factory, Wilhelm Vollmar Sternstrasse GmbH, and Wright Power.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the Candle Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the Candle Market?
3. What are the technology trends and regulatory frameworks in the Candle Market?
4. What is the market share of the leading vendors in the Candle Market?
5. Which modes and strategic moves are suitable for entering the Candle Market?