市場調查報告書
商品編碼
1154864
全球有聲讀物市場規模、份額和行業趨勢分析報告:按首選設備、目標受眾(成人/兒童)、分銷渠道、類型(小說/非小說)、地區、展望/預測2022-2028Global Audiobooks Market Size, Share & Industry Trends Analysis Report By Preferred Device, By Target Audience (Adults and Kids), By Distribution Channel, By Genre (Fiction and Non-Fiction), By Regional Outlook and Forecast, 2022 - 2028 |
全球有聲讀物市場規模預計將在 2028 年達到 197 億美元,預測期內復合年增長率為 26.0%。
到 1800 年代後期為留聲機錄製有聲讀物時,由於印刷書籍的可用性和便利性,有聲讀物行業並不像印刷書籍行業那麼成功。但有一種誤解,認為不僅是平裝本更好,而且有聲讀物也在欺騙紙質書。有些人認為他們通過聽而不是通過閱讀記住的知識較少,而另一些人則認為聽更有趣,特別是如果他們習慣性地聽的話。
由於回購圖書繼續佔該行業總收入的三分之二左右,因此首次亮相的作家通常沒有與知名作家相同的平台,這使得他們更難獲得。它是因此,新作者爭先恐後地爭取圖書交易,同時通過博客、時事通訊和其他媒體渠道獲得追隨者。
COVID-19 影響分析
音頻設備和智能手機等智能設備的普及對市場發展產生了積極影響,而 COVID-19 疫情的發生則是由於政府在普通家庭中的高度戒備和隔離。在此背景下,市場參與者和圖書用戶開始選擇以音頻為中心的數位設備進行閱讀。隨著大學和傳統書店立即關閉等待進一步考慮,學生對設備的需求急劇增加。同樣,一些做市商提供各種產品,通過他們的設備為他們的客戶提供獨特的無屏幕娛樂。
市場增長因素
汽車、智能家居和智能手機的普及
汽車是近年來聽有聲讀物最受歡迎的地方。由於美國和中國的平均通勤時間最長,這□□兩個國家引領全球有聲書行業也就不足為奇了。這表明通勤者與在移動中收聽有聲讀物的關係有多密切。大流行期間,智能手機導航服務 Waze 在其應用程序中添加了 Audible、Pandora 和 Spotify 等音樂播放器。
技術作為受眾的媒體
數位時代的到來對當今的有聲讀物業務產生了重大影響,使有聲讀物得以傳播並說服更多人成為聽眾。由於大約 95% 的有聲讀物行業現在被數位有聲讀物下載而不是物理 CD 所消耗,手機的使用已經適應了新的格式,消費者的興趣已經轉移到數位頻道上。數位有聲讀物正變得比物理產品更受歡迎。
市場製約因素
影響有聲讀物普及的因素
並不是所有的書讀起來都一樣。有些書不能是有聲讀物。有些需要插圖,有些需要反復研究,有些不應該用口頭語言寫。這使得複雜的標題幾乎不可能在有聲讀物中收聽。非小說類有聲讀物通常沒有小說類有聲讀物所採用的沉浸式敘事方法。但這並不排除馬爾科姆格拉德威爾或邁克爾劉易斯帶我們踏上知識之旅的可能性。
類型展望
有聲讀物市場按類型分為小說類和非小說類。 2021 年,非小說類圖書在有聲讀物市場中佔據了很大的收入份額。這是由於父母廣泛使用有聲讀物作為孩子的無屏幕教育材料。體裁分為小說類和非小說類有聲讀物。非小說類包括學術教科書、自傳、自助書籍、旅遊指南、傳記、回憶錄等。
首選設備 Outlook
有聲讀物市場按首選設備細分為智能手機、筆記本電腦和平板電腦、個人數位助理等。智能手機部分在 2021 年佔據了有聲讀物市場的最大收入份額。預計這一類別將受到下載音頻盒的便利性和在做其他工作時訪問有聲讀物版本的能力的推動。觸摸屏讓消費者愛上了他們的智能手機。有數以千計的遊戲、個人、企業等智能手機應用程序。
分銷渠道前景
有聲讀物市場按發行渠道分為一次性下載型和訂閱型。在 2021 年的有聲讀物市場中,一次性下載部分佔據了最高的收入份額。閱讀和聽力愛好者更喜歡購買一本高質量的有聲讀物。為了激勵客戶直接購買錄音,一些公司提供折扣或獨特的定價包。例如,谷歌的一些有聲讀物具有家庭圖書館功能,有聲讀物以 30-50% 的折扣出售,並且大家庭成員可以包含在捆綁包中。
目標受眾展望
有聲讀物市場分為兒童市場和成人市場,具體取決於目標受眾。 2021 年,兒童部分在有聲讀物市場中佔據了相當大的收入份額。由於有聲讀物越來越多地用於教育目的,有聲讀物變得越來越流行。此外,還製作了許多供兒童娛樂的有聲讀物。兒童有聲讀物的多重認知優勢,例如增強詞彙量、增強圖像和增強故事結構,有望產生有利可圖的開發潛力。
區域展望
按地區劃分,在北美、歐洲、亞太地區和 LAMEA 進行了分析。北美部分在 2021 年獲得了有聲讀物市場的最高收入份額。這是由於早期和快速採用技術來改善用戶體驗。該地區擁有大量重要的有聲讀物供應商,促進了市場擴張。此外,該地區大量的智能手機用戶也是市場擴張的一個因素。
The Global Audiobooks Market size is expected to reach $19.7 billion by 2028, rising at a market growth of 26.0% CAGR during the forecast period.
Audiobooks are voice recordings of a book's text that are listened to instead of reading. There are both word-for-word and shortened versions of novels available as audiobooks. On any smartphone, computer, tablet, home speaker system, or in-car entertainment system, audiobooks may be played. Typically, audiobooks are acquired and downloaded in the same manner as digital music and video.
They are also available for purchase from online retailers and free downloads from public domain websites. The majority of public library systems provide online audiobook downloading need is a library card. Over the years, audiobooks have transitioned from a tangible product purchased in a store to a digitally downloaded code on a smartphone, but they have never been as popular as the hardback format.
The audiobook industry was not as successful as the print book industry at the time audiobooks were recorded for the phonograph in the late 1800s due to the availability and convenience of print books. However, there is a misperception that the paperback edition is not only superior but that audiobooks are cheating the print book. Some believe they remember less knowledge when they listen than when they read, while others find listening to be more enjoyable, particularly if it is a habitual activity.
As backlist titles continue to account for approximately two-thirds of industry-wide revenue, this makes it more difficult for debut authors to be acquired, as they typically lack the platform of an established author. As a result, new authors are scrambling to engage their followers through blogs, newsletters, and other forms of media while going to earn their book deals.
COVID-19 Impact Analysis
The COVID-19 pandemic occurred as a result of a positive influence on market development generated by a rise in the usage of smart devices, such as audio devices and smartphones, while the government implemented strict shutdowns and mandated in-home isolation for the general population. Due to stay-at-home laws, market players and book users choose digital alternatives for their reading needs, particularly audio formats. As colleges and traditional bookshops were immediately halted pending further review, student demand for the devices increased dramatically. Similarly, several market manufacturers provide a variety of items to provide their clients with distinctive screen-free entertainment via devices.
Market Growth Factors
Adoption Of Automobiles, Smart Homes, And Smartphones
The automobile has been the most popular location for listening to audiobooks for some years. The United States and China are the two nations with the longest average commute durations, so it comes as no surprise that they both lead the worldwide audiobook industry. This demonstrates the connection that commuters have with hearing audiobooks while traveling. During the pandemic, Waze, a smartphone navigation service, added Audible and other music players like Pandora and Spotify to its app.
Technology As A Medium For Audiences
The emergence of the digital era has had a significant impact on the current audiobook business, allowing audiobooks to reach more people and persuade them to become listeners. Because approximately 95% of the industry is currently consumed via digital audiobook downloads as opposed to physical CDs, mobile phone usage corresponds with the new format; as consumers transformed to smartphones, digital audiobooks increased in popularity over physical products because the consumers' focus shifted to a digital channel.
Market Restraining Factors
Effective For Expansion Of Audiobooks
Not all books are equally read. Certain books cannot be transferred to the audio format. Some topics require graphics, must be studied several times, and should not be written for spoken language. This is why complicated titles are nearly hard to listen to via audiobooks. Nonfiction audiobooks typically lack the ways of immersive narrative that make for a successful fiction audiobook. That does not rule out the possibility that Malcolm Gladwell or Michael Lewis may take us on an intellectual excursion.
Genre Outlook
Based on the Genre, the Audiobooks Market is segmented into Fiction and Non-Fiction. The non-fiction segment witnessed a significant revenue share in the audiobook market in 2021. This is due to parents' widespread use of audiobooks as screen-free instructional material for their children. The genre division is separated into audiobooks of fiction and nonfiction. Nonfiction literature consists of academic textbooks, autobiographies, self-help books, travel guides, biographies, and memoirs, among others.
Preferred Device Outlook
On the basis of Preferred Device, the Audiobooks Market is divided into Smartphones, Laptops & Tablets, Personal Digital Assistants, and Others. The smartphones segment procured the largest revenue share in the audiobook market in 2021. This category is projected to be driven by the convenience of downloading audio box sets and the ability to access audiobook versions of books while performing other tasks. Touch screens allow consumers to engage with their smartphones. There are thousands of smartphone apps, including games, personal, and corporate applications.
Distribution Channel Outlook
By Distribution Channel, the is Audiobooks Market classified into One-time Download and Subscription-based. The one-time download segment garnered the highest revenue share in the audiobook market in 2021. Reading and listening enthusiasts prefer to purchase a single, high-quality audiobook. To incentivize customers to buy recorded material altogether, several businesses provide discounts and unique pricing packages. Several of Google's audiobook titles, for instance, audiobooks are sold with a 30-50% discount and a Family Library feature that allows relatives to be included in the bundle.
Target Audience Outlook
Based on the Target Audience, the Audiobooks Market is bifurcated into Kids and Adults. The kid's segment witnessed a substantial revenue share in the audiobook market in 2021. Due to the expanding use of audiobooks for educational purposes, audiobooks are becoming increasingly popular. Also, many audiobooks are being produced for children's amusement. The multiple cognitive benefits of audiobooks for children, such as enhanced vocabulary, enhanced imagery, and enhanced story structure, are anticipated to create profitable development potential.
Regional Outlook
Region-wise, the Audiobooks Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the audiobook market in 2021. It is due to the early and rapid adoption of technology to enhance user experience. The existence of a substantial number of important audiobook providers in the region is driving market expansion. A significant number of smartphone users in the region is another factor driving the market growth.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Amazon.com, Inc., Google LLC, Storytel AB (Massolit Media AB), Downpour (Blackstone Audio, Inc), Softonic International S.A., W.F. Howes Ltd. (RBmedia) (KKR & Co. Inc.), Scribd, Inc., Barnes & Noble, Inc. (Elliott Management Corporation), and Rakuten Kobo, Inc.
Recent strategies deployed in Audiobooks Market
Apr-2022: Barnes & Noble introduced B&N Nook App, a digital audiobook experience. The audiobook service is unrestricted online at bn.com/audiobooks and can be heard on the Barnes & Noble NOOK application for Android, iOS, or the web player. Moreover, B&N Nook App would be the new platform for all digital portfolios as it integrates audiobooks and eBooks into one app for a unified consumer experience
Nov-2021: Storytel completed the acquisition of Audiobooks.com, a subsidiary of KKR. This acquisition would extend Storytel's course of development and profitable growth to the largest English-language audio industry in the world. Moreover, Storytel's acquisition of Audiobooks.com applies the bases for the company's expansion into the English-language industry and highlights its prominent growth strategy to launch into large and designated audio markets.
May-2021: Storytel formed a partnership with Spotify, a digital music, podcast, and video service. Through this partnership, Spotify to enable its subscribers to attend to its library of audiobooks on Spotify after this year. Moreover, Storytel delivers to listening and reading more than 500,000 titles within 25 industries and competes with the likes of Amazon's Audible.
Mar-2021: Scribd launched Scribd Audio with Audiobooks from Independent Publishers. The new subscription service Scribd would offer audiobook tags, extending with 'Black Imagination,' to its recently established Scribd Audio brand. Moreover, the new Scribd Audio would traverse a variety of genres and topics.
May-2020: Scribd unveiled Scribd Perks, which elivers unparalleled access to premium entertainment and education content. The Scribd Perks delivers complimentary subscriptions to a curated choice of partner apps such as TuneIn, Pandora, Peak-Brain Training, CONTV + Comics, FarFaria, CuriosityStream, and MUBI. Moreover, with millions of audiobooks, e-books, and magazines, Scribd subscribers would now get free subscriptions to music, educational games, documentaries, movies, comics, and more via Scribd Perks.
Jun-2019: Rakuten Kobo came into a partnership with Indigo Books & Music, the world's foremost cultural department store for booklovers. With this partnership, the companies aimed to develop their current eReader and eBook partnership to obtain Canadian books in even more formats, now containing audiobooks. Moreover, together with eBooks in the free Kobo app, audiobooks allow individuals to fit more reading time into better parts of their daytime when formal reading isn't possible, including driving or commuting
Aug-2018: Rakuten Kobo formed a partnership with Walmart, an American multinational retail company. Through this partnership, the companies aimed to introduce Walmart eBooks, an online audiobook and e-book store. Moreover, Walmart eBooks contains a library of over 6 million tags varying from NYT best-sellers to indie labels and children's books.
Jan-2018: Google launched Audiobooks on Google Play Store. The Audiobooks are accessible on iOS, Android, and the web and with Google Assistant-compatible devices such as Google Home smart speakers. Moreover, consumers can listen to Google's audiobooks across numerous devices from the organization.
Market Segments covered in the Report:
By Preferred Device
By Target Audience
By Distribution Channel
By Genre
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures