市場調查報告書
商品編碼
1126406
無乳糖乳製品全球市場規模、份額、行業趨勢分析報告:2022-2028 年按形式、類型、分銷渠道、地區分列的展望和預測Global Lactose-Free Dairy Market Size, Share & Industry Trends Analysis Report By Form, By Type, By Distribution Channel, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球無乳糖乳製品市場規模預計將達到 184 億美元,在預測期內以 8.1% 的複合年增長率增長。
由於無乳糖乳製品市場的激烈競爭,市場進入者被迫專注於強大的品牌和廣告宣傳。通過品牌和廣告,消費者必須有機會與您的產品互動。因此,企業採用有利可圖的營銷策略來吸引客戶。
此外,添加維生素和礦物質的無乳糖乳製品越來越多地推出,吸引了消費者購買該產品。市場參與者在產品上實施強大的品牌和清晰的標籤,使消費者能夠了解他們產品中使用的化學品以及他們從消費中獲得的好處。
為了推動無乳糖乳製品市場,製造商正在尋求生產蛋白質含量更高的產品,以滿足不斷變化的消費者口味和偏好,從而保持更好的飲食習慣。 .因此,預計無乳糖乳製品市場將在預測期內增長。
COVID-19 影響分析
無乳糖市場是受 COVID-19 爆發重創的市場之一。大流行後客戶偏好的變化已將業務需求轉變為清算方法和減少庫存,從而使消費停滯不前,庫存積壓在倉庫中。不僅商店關閉的複合影響,而且由於財務狀況迅速惡化導致的業績失衡,使其成為受疫情影響最嚴重的企業之一。由於政府採取了嚴格的封鎖措施,COVID-19 大流行也對農民和工人造成了沉重打擊。
市場增長因素
提高乳糖不耐受意識和普及自我診斷
乳糖是牛奶中的一種糖,乳糖不耐症患者無法充分吸收。食用乳製品會導致腹瀉、脹氣和腹脹等症狀。這種疾病,也稱為乳糖吸收不良,通常是無害的,但其症狀可能令人沮喪。乳糖不耐症通常是由一種叫做乳糖□的□含量不足引起的,這種□是在小腸中產生的。乳糖不耐症的人數在全球範圍內不斷增加。
社交媒體營銷的普及
名人和運動員的大規模營銷活動將素食主義作為一種健康的生活方式選擇,並通過豐富的在線零售渠道使產品更容易獲得,這使得該行業更加活躍。由於互聯網的普及和各種社交媒體平台的使用增加,人們越來越意識到乳糖不耐症和無乳糖替代品的可用性等問題。
市場製約因素
無乳糖成分成本高
製作無乳糖牛奶時,必須使用超高溫 (UHT) 方法對牛奶進行巴氏殺菌,以延長保質期並增加牛奶粘度。乳糖□作用於牛奶,將復雜的二糖乳糖分解成兩種單醣,葡萄糖和半乳糖(一種單醣),將普通牛奶變成無乳糖牛奶。
按類型劃分的前景
無乳糖乳製品市場按類型細分為牛奶、奶酪、酸奶等。 2021 年,酸奶部門在無乳糖乳製品市場佔據了可觀的收入份額。如果有人因為喜歡或對乳糖過敏而正在尋找乳製品替代品,那麼無乳酸奶是一個不錯的選擇,因為它不含乳糖,但含有大量健康脂肪。杏仁、椰子、腰果、亞麻籽、大豆和燕麥是超市出售的無奶酸奶最常見的原料。
形態觀
無乳糖乳製品市場根據形態分為固體、液體和粉末。到 2021 年,液體部分將佔無乳糖乳製品市場的最高收入份額。市場上最受歡迎的無乳糖乳製品是液態的。牛奶是最流動的形式,被廣泛食用,並且經常被消費者納入飲食中。此外,許多人正在消費含糖量較低的調味牛奶,這推動了該行業的市場增長。
分銷渠道前景
無乳糖乳製品市場按分銷渠道細分為大賣場/超市、便利店、在線渠道等。 2021 年,大賣場/超市板塊在無乳糖乳製品市場的收入份額最大。超市和大賣場為顧客提供一站式購買各種商品的便利。在大賣場和超級市場,顧客可以以低廉的價格購買無乳糖乳製品,並有工作人員在場,而且結賬方便,因此可以賺取巨額利潤。預計這些優勢將在預測期內推動該領域的市場增長。
區域展望
按地區分析了北美、歐洲、亞太地區和 LAMEA 的無乳糖乳製品市場。歐洲地區將在 2021 年以最大的收入份額引領無乳糖乳製品市場。無乳糖乳製品在歐洲的市場主導地位很大程度上是由於客戶對產品的廣泛認知以及由於產品對健康的積極益處而增加的消費。其他因素,例如該地區提供無乳糖乳製品的大量供應商,也支持無乳糖乳製品市場的區域增長。
市場參與者採取的主要策略是產品發布。根據 Cardinal Matrix 中的分析,Johnson & Johnson和Nestle S.A.正在引領無乳糖乳製品市場。 The Coca-Cola Company、General Mills, Inc. 和 Dairy Farmers of Americas, Inc. 等公司是無乳糖乳製品市場的領先創新者。
The Global Lactose-Free Dairy Market size is expected to reach $18.4 billion by 2028, rising at a market growth of 8.1% CAGR during the forecast period.
Glucose & galactose are formed when lactose is broken down in lactose-free milk, which are the two simple sugars that provide lactose-free milk a sweeter flavor than ordinary milk. Some people find lactose, a type of sugar included in milk, difficult to digest. Lactase is used with ordinary cow milk to create lactose-free dairy products.
An individual's small intestine produces the enzyme lactase on its own, which is in charge of breaking down lactose in the body. It is a commercially accessible enzyme that can be isolated from molds like Aspergillus Niger and Aspergillus oryzae as well as yeasts like Kluyveromyces lactic and fragile. Lactose-free dairy products are similar to regular milk and other milk products on the market in terms of flavor, texture, and nutritional value.
Market participants have been compelled to concentrate on strong branding and enhanced advertising as a result of the fierce competition in the lactose-free dairy market. Gaining consumer exposure to the products through branding and advertising is essential. Players are therefore engaging in profitable marketing strategies to entice customers.
Additionally, a rise in the number of lactose-free dairy product launches that are supplemented with vitamins and minerals draws customers to the product. Consumers can recognize the chemicals used in a product and the benefits they can obtain from consuming it due to strong branding by market participants and the implementation of clear labels on the items.
Manufacturers are aiming to make products with more protein components to meet the gradual shift in taste as well as the preference of consumers to maintain a better diet in order to drive the market for lactose-free dairy products. The market for dairy products without lactose is therefore anticipated to grow over the projected period.
COVID-19 Impact Analysis
The lactose-free market is one of the markets that has suffered because of the COVID-19 outbreak. Business demands have changed to liquidation methods and stock organization as a result of post-pandemic client preference shifts, with consumption at a standstill and inventory building up in stockrooms. It was one of the most severely impacted businesses by the pandemic due to the combined effect of outlet closures as well as balanced results due to the fast deteriorating financial position. Also, because of the strict lockdown measures put in place by the government, the COVID-19 pandemic afflicted both farmers and employees.
Market Growth Factors
Rising Prevalence Of Lactose Intolerance, Awareness, And Self-Diagnosis
Lactose, the sugar in milk, cannot be fully absorbed by those who have lactose intolerance. They can witness diarrhea, gas, and bloating as a result of consuming dairy products. The illness, which is also termed lactose malabsorption, is normally harmless, however, its symptoms can be irritating. Lactose intolerance is typically caused by insufficient amounts of the enzyme lactase, which is produced in the small intestine. The number of lactose intolerant people is rising all over the globe.
Increasing Popularity Of Social Media Marketing
Some of the reasons that are fueling the industry, even more, include extensive celebrity and athlete marketing campaigns to promote vegetarianism as a healthy lifestyle choice and the simplicity of product accessibility through an abundance of online retail channels. As a result of the growing penetration of the internet along with the increased number of people using various social media platforms, people are becoming more aware regarding the issues such as lactose intolerance as well as the availability of lactose free substitutes.
Market Restraining Factors
The High Cost Of Lactose-Free Ingredients
When making lactose-free milk, the milk must be pasteurized using the ultra-high temperature (UHT) method in order to extend its shelf life and improve the consistency of the milk while creating lactose-free milk. Milk is processed with lactase enzymes, which break down the complicated lactose disaccharide into two simple sugars, known as glucose and (monosaccharide's) galactose, to transform regular milk into lactose-free milk.
Type Outlook
Based on type, the lactose-free dairy market is segmented into milk, cheese, yogurt and others. The yogurt segment acquired a substantial revenue share in the lactose-free dairy market in 2021. If someone is looking for a dairy substitute because of a preference or a lactose allergy, dairy-free yogurt is a good option because it still has a respectable quantity of healthy fats while being lactose-free. Almonds, coconut, cashews, flaxseed, soy, or oats are the most common bases for dairy-free yogurts that are available in supermarkets.
Form Outlook
On the basis of form, the lactose-free dairy market is divided into solid, liquid and powder. In 2021, the liquid segment held the highest revenue share in the lactose-free dairy market. The most prevalent form of lactose-free dairy on the market is liquid. The most liquid form of milk is consumed across, and consumers often include it in their diets. Also, a large number of people consume flavored lactose free milk as they contain less sugar which is propelling market growth in this segment.
Distribution Channel Outlook
By distribution channel, the lactose-free dairy market is fragmented into hypermarkets/supermarkets, convenience stores, online channels and others. In 2021, the hypermarkets/supermarkets segment generated the maximum revenue share in the lactose free dairy market. Supermarkets and hypermarkets give customers the convenience of shopping for a variety of items under one roof. Customers benefit greatly from shopping at hypermarkets and supermarkets because there is a greater selection of lactose-free dairy products available at lower prices, salespeople are on hand to help, and checkout is simple. During the projection period, these benefits are anticipated to fuel the market growth in this segment.
Regional Outlook
Region wise, the lactose-free dairy market analyzed across North America, Europe, Asia Pacific and LAMEA. The Europe region led the lactose free dairy market with the largest revenue share in 2021. The market dominance of lactose-free dairy products in Europe is largely attributable to customers' extensive product awareness and rising consumption as a result of the product's favorable health effects. Other factors such as the large number of vendors across the region providing lactose-free dairy products are also supporting regional market growth for lactose free dairy market.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Johnson & Johnson and Nestle S.A. are the forerunners in the Lactose-Free Dairy Market. Companies such as The Coca-Cola Company, General Mills, Inc. and Dairy Farmers of Americas, Inc. are some of the key innovators in Lactose-Free Dairy Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Dairy Farmers of Americas, Inc., Danone, S.A. (Sofina Group), General Mills, Inc., Lifeway Foods, Inc., Nestle S.A., Saputo, Inc., The Coca-Cola Company, Organic Valley, Johnson & Johnson, and Prairie Farms Dairy, Inc.
Recent strategies deployed in Lactose-Free Dairy Market
Product Launches and Product Expansions:
Jul¬-2022: Danone released the latest Dairy & Plants Blend baby formula. This launch focused on fulfilling parents' demand for feeding options suitable for vegetarian, flexitarian, and plant-based diets along with addressing their baby's specific nutritional requirements. The latest Dairy & Plants Blend recipe combines the advantages of Danone's trusted dairy-based baby formulas with more plant nutrition that includes carefully selected plant proteins, fats, and fibers. It is the industry's first blended baby formula for healthy babies, which contains more than half (60%) of the plant-based protein.
Mar-2022: Organic Valley released Creamers, a new premium organic creamer available in french vanilla and sweet cream flavors. The company aimed at providing customers with creamers that have lactose-free, smooth, creamy taste and no artificial ingredients.
Nov-2021: General Mills released Bold Cultr, an animal-free dairy cheese brand. It's a big deal that actual dairy proteins can be produced without a cow and From this launch, the company aimed at meeting the consumer need for animal-free substitutes which could fulfill cheese demand.
Sep-2021: Lifeway Foods introduced the latest plant-based Lifeway Oat line. Also, the latest Chocolate Kefir flavor would be launched at the upcoming Natural Products Expo East 2021. Through this launch, the company would be able to expand its portfolio of probiotic beverages beyond their best-selling kefir to include a dairy-free, certified vegan option that offers customers probiotic advantages to help support a healthy gut and immunity.
May-2021: Nestle released Wunda, a new pea-based beverage. The product would first be introduced in France, the Netherlands, and Portugal, and then in other European markets. Under this launch, Wunda offers most cereal-, nut- or pea-based milk alternatives that have a specific taste, are less in protein or don't mix or foam well in hot beverages. This shows customers might require two or three plant-based options for different uses until now.
Apr-2021: Nestle expanded their existing brand Milo by adding plant-based versions. This latest version substitutes the milk in the original recipe with almond and soy, but the other two core ingredients - malt and cocoa stay the same. From this expansion, the company focused on providing customers with on-trend alternatives in formats they want.
Sep-2020: Nestle expanded its range of dairy alternatives by introducing a plant-based Nesquik drink in Europe which consists of less sugar in comparison to the existing version. The latest ready-to-drink beverage would initially go on the market in Spain, Portugal, and Hungary before being rolled out in other European countries. This launch would address Nestle's growing focus on authentic plant-based food and beverages as customers look at different ways to enjoy and balance their protein intake and lower the environmental footprint of their diets.
Acquisitions and Mergers:
May-2021: Saputo took over Bute Island Foods, an innovative manufacturer, marketer, and distributor of a variety of dairy alternative cheese products. The acquisition would allow the company to accelerate its growth in this region worldwide, putting innovation at the forefront of its priorities.
Mar-2021: Danone took over Follow Your Heart, Los Angeles-based vegan dairy maker by purchasing Earth Island shares. This acquisition would support the company's growth in plant-based beverages, yogurt alternatives, and creamers, further accelerating the growth of Danone's North American plant-based business.
Apr-2020: Prairie Farms Dairy acquired Dean Foods Company, an American food, and beverage company. This acquisition would enable the company to grow from 44 (processing) plants to 52 plants, growing from 16 states' distribution to 20 states' distribution.
Jan-2020: Coca-Cola completed the acquisition of Fairlife, an American brand of ultra-filtered milk distributed in Canada. From this acquisition, the company focused on diversifying its portfolio beyond its iconic sodas. Despite facing challenges with the brand's reputation in 2019, value-added dairy has been an expanding sector in the U.S. and one that could help Coca-Cola going forward.
Partnerships, Collaborations and Agreements:
Jul-2020: Coca-Cola entered into a partnership with Boardwalk Frozen Treats, a sales, marketing, manufacturing, and distribution partner for national ice cream brands. The product offers seven flavors: vanilla, chocolate, cookies & cream, chocolate peanut butter, double fudge brownie, java chip, and mint chip.
Jun-2020: General Mills came into partnership with Foremost Farms and Understanding. Through this partnership, the companies aimed to pilot regenerative practices as well as support participating dairy farmers. This partnership would ensure that the transition to regenerative practices would be beneficial to General Mills' dairy partners and improve the overall health of their farms.
Market Segments covered in the Report:
By Form
By Type
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures