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市場調查報告書
商品編碼
1372126
全球無乳糖乳製品市場 - 2023-2030Global Lactose-Free Dairy Market - 2023-2030 |
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2022 年,全球無乳糖乳製品市場規模達到 119 億美元,預計到 2030 年將達到 207 億美元,2023-2030 年預測期間年複合成長率為 7.2%。
近年來,全球無乳糖乳製品市場經歷了顯著的成長和演變,反映出消費者偏好的轉變以及對健康和保健的日益重視。該市場的擴張是由一系列與不斷變化的消費者偏好相一致的關鍵因素推動的,因為他們正在經歷一種稱為乳糖不耐受的疾病。
主要參與者在行銷活動和教育活動上進行了大量投資,旨在提高人們對乳糖不耐症的認知並宣傳其無乳糖乳製品的優勢。這些努力提高了消費者的意識和隨後的需求。無乳糖乳製品現在在主流雜貨店和超市很容易買到,確保消費者能夠廣泛獲得。
同樣,北美在無乳糖乳製品市場上佔據主導地位,佔據了超過 1/3 的最大市場佔有率。這一成長是由於北美很大一部分人口患有乳糖不耐症。這種情況在某些種族社區中的發病率更高,且乳糖不耐症在北美的不同人群中往往更為普遍。根據波士頓兒童醫院的統計數據,很大一部分美洲原住民和非裔美國人 (80%) 患有乳糖不耐症。
隨著意識的增強,人們正在積極尋找傳統乳製品的替代品。在高度重視健康和福祉的文化中,許多顧客正在尋找能夠支持其健康目標的營養選擇。對於那些在攝取傳統乳製品後遇到腹瀉等問題的人來說,無乳糖乳製品提供了一個解決方案。
除了乳糖不耐症之外,某些人對乳製品敏感或過敏。不太可能引起過敏反應的牛奶替代品包括不含乳糖的產品。製造商不斷努力擴大其無乳糖產品。這包括常見乳製品的無乳糖變體,包括優格、起司、牛奶和冰淇淋,以及非乳製品替代品。
2023 年 8 月,Pureture 生產的植物酪蛋白「完全複製」了傳統蛋白質的風味、濃稠度和功能。這種非基因改造蛋白質沒有味道、顏色或氣味,可用於起司、牛奶和優格等乳製品替代產品,正值無乳製品產業試圖重建關鍵流程之際需要使純素起司更接近其乳製品。
消費者的健康意識不斷提高,這體現在他們積極追求能夠補充其飲食選擇和健康目標的商品。對於想要減少或完全避免飲食中的乳糖,同時仍能獲得鈣等重要乳製品元素的人來說,無乳糖乳製品被認為是更好的選擇。
許多消費者出於健康優勢而傾向選擇替代乳製品。根據類型的不同,這些替代品可能提供較低的卡路里含量、獨特的營養成分或添加額外的維生素和礦物質,這使它們成為注重健康的個人的有吸引力的選擇。
替代乳製品市場經歷了顯著擴張,在口味、質地和應用方面呈現出多樣化的選擇。這項創新吸引了注重飲食選擇多樣性和新穎性的消費者。替代乳品行業的公司在行銷和促銷活動上投入了大量資金,突顯其產品的優勢。這種知名度和意識的提高激發了消費者的興趣和採用。
替代乳製品已經從小眾轉變為主流,成為日常飲食模式不可或缺的一部分。它們不再只是被視為替代品,而是適合烹飪、烘焙和飲料的多功能原料。隨著人們接受不同的飲食偏好,如純素食、素食或彈性素食,替代乳製品已成為這些生活方式的重要組成部分,進一步增強了它們的受歡迎程度。
製作無乳糖乳製品對其風味和質地提出了獨特的挑戰。乳糖具有天然甜味,缺乏乳糖會使牛奶無味,無乳糖奶基產品會失去冰淇淋和優格的奶油味,口感無法滿足消費者的口味標準。
製造商投入大量資源進行研發,以解決這些味道和質地的挑戰。要獲得忠實複製傳統乳製品的味道和質地,通常需要添加穩定劑、增稠劑或甜味劑。然而,複製精確的感官體驗可能是複雜且耗費資源的。一些消費者可能會發現無乳糖替代品吸引力較小,這可能會限制他們的採用和品牌忠誠度。
無乳糖乳製品市場的一個整體限制是對乳糖不耐症以及無乳糖產品所提供的優勢的認知和理解有限。許多與乳糖不耐受作鬥爭的人可能仍然不知道自己的病情,或者可能低估了合適替代品的可用性。由於潛在消費者繼續因消費傳統乳製品而忍受消化不適,這種意識的缺乏可能會阻礙市場擴張。
此外,人們對無乳糖乳製品有誤解,包括錯誤地認為它專門服務於具有醫學規定飲食需求的個人。因此,這些誤解可能會限制其對更廣泛消費者群的吸引力。為了解決這個問題,必須採取全面的教育舉措,讓消費者了解乳糖不耐症、乳糖不耐症的盛行率以及無乳糖乳製品對消化系統健康的益處。
Global Lactose-Free Dairy Market reached US$ 11.9 billion in 2022 and is expected to reach US$ 20.7 billion by 2030, growing with a CAGR of 7.2% during the forecast period 2023-2030.
The global lactose-free dairy market has undergone significant growth and evolution in recent times, reflecting shifts in consumer preferences and an increased emphasis on health and wellness. The expansion of this market is driven by a set of key factors that align with changing consumer preferences, as they are experiencing a condition called lactose intolerance.
Major key players have made substantial investments in marketing campaigns and educational initiatives aimed at increasing awareness about lactose intolerance and promoting the advantages of their lactose-free dairy offerings. These efforts have fostered greater consumer awareness and subsequent demand. Lactose-free dairy products are now readily available in mainstream grocery stores and supermarkets, ensuring widespread accessibility for consumers.
Similarly, North America dominates the Lactose-free dairy market, capturing the largest market share of over 1/3rd. The growth is due to the significant proportion of the populace in North America experiences lactose intolerance. The incidence of this condition grows greater in certain ethnic communities, and lactose intolerance is frequently more prevalent among North America's diverse population. A large proportion of Native Americans and African Americans (80%) are lactose intolerant, according to statistics from Boston Children's Hospital.
People are actively looking for alternatives to conventional dairy products as awareness grows. Many customers are looking for nutritional options that support their health objectives in a culture that places a high value on health and wellbeing. For those who encounter problems like diarrhea after ingesting conventional dairy, lactose-free dairy products offer a solution.
Beyond lactose intolerance, certain individuals have sensitivities or allergies to dairy products. Milk substitutes that are less inclined to cause allergic responses include lactose-free products. The manufacturers are continuously putting efforts to expand their lactose-free products. This includes lactose-free variations of common dairy-based products including yogurt, cheese, milk and ice cream, as well as non-dairy substitutes.
In August 2023, plant-based casein created by Pureture "fully replicates" the flavor, consistency, and functionality of conventional protein. The non-GMO protein, which has no taste, color, or smell and can be used in dairy-alternative products like cheese, milk, and yogurt, comes at a time when the dairy-free dairy industry is attempting to recreate the crucial processes required to bring vegan cheese closer to its dairy equivalent.
Increasing health consciousness among customers is evident in their active pursuit of goods that complement their dietary choices and wellness objectives. For people who want to cut back on or completely avoid lactose in their diets while still gaining access to vital dairy elements like calcium, lactose-free dairy is viewed as a better option.
Many consumers gravitate toward alternative milk products for perceived health advantages. Depending on the type, these alternatives may offer lower calorie content, unique nutrient profiles, or fortification with additional vitamins and minerals, making them an appealing choice for health-conscious individuals.
The market for alternative milk products has undergone significant expansion, presenting a diverse array of choices in terms of flavors, textures, and applications. This innovation appeals to consumers who appreciate variety and novelty in their dietary selections. Companies within the alternative milk industry have made substantial investments in marketing and promotional activities, spotlighting the advantages of their products. This heightened visibility and awareness have stimulated consumer interest and adoption.
Alternative milk products have transitioned from niche to mainstream, becoming integral components of everyday dietary patterns. They are no longer viewed solely as substitutes but as versatile ingredients suitable for cooking, baking, and beverages. As individuals embrace diverse dietary preferences such as vegan, vegetarian, or flexitarian diets, alternative milk products have become essential elements of these lifestyles, further bolstering their popularity.
Crafting lactose-free dairy products presents a distinctive challenge concerning their flavor and texture. Natural sweetness is present in lactose, so the absence of it makes the milk tasteless and the creaminess of ice cream and yogurt will be missed in the lactose-free milk-based products, Hence, the mouthfeel of consumers lacks in satisfying their taste criteria.
Manufacturers invest considerable resources in research and development endeavors to address these taste and texture challenges. Achieving a taste and texture that faithfully replicates traditional dairy products frequently requires the inclusion of stabilizers, thickeners, or sweeteners. Nevertheless, replicating the precise sensory experience can prove intricate and resource-intensive. Some consumers may find lactose-free alternatives less appealing, which can limit their adoption and brand loyalty.
An integral restraint within the lactose-free dairy market pertains to the limited awareness and understanding of lactose intolerance and the advantages offered by lactose-free products. Numerous individuals grappling with lactose intolerance may remain unaware of their condition or may underestimate the availability of suitable alternatives. This dearth of awareness can impede market expansion as potential consumers continue to endure digestive discomfort by consuming traditional dairy products.
Furthermore, there exist misconceptions concerning lactose-free dairy, including the mistaken belief that it exclusively serves individuals with medically prescribed dietary needs. Consequently, these misconceptions can restrict its appeal to a broader consumer base. To counter this, comprehensive educational initiatives are imperative to enlighten consumers about lactose intolerance, its prevalence, and the digestive health benefits tied to lactose-free dairy.
The global lactose-free dairy market is segmented based on product, form, functionality, distribution channel and region.
The milk segment held 34.5% of the global market share. The increasing popularity of lactose-free milk is due to consumer preferences and the shifting patterns of consumers' diets. Lactose intolerance conditions are rising among consumers across the world, which is the major factor driving the market growth during the forecast period 2023-2030.
According to Medline Plus data, after infancy, lactose digestion becomes more difficult for about 65 percent of the human population. People of East Asian heritage are most likely to have lactase non-persistence, with 70 to 100% of people in these groups being affected. People with lactose intolerance will not be able to digest lactase milk, which can lead to various health problems such as intestinal problems, digestive issues, and many more.
In June 2022, the introduction of lactose-free cow milk was announced by Provilac, one of India's neo-age premium milk delivery companies that is expanding the fastest. The angel-funded start-up, which now has a 50 Cr. yearly turnover, intends to greatly increase its milk supply. With this launch, Provilac hopes to take between 10 and 20 percent of the lactose-free milk market, which is expected to be worth between 350 and 400 billion in the next two to three years.
The North America lactose-free dairy market held the largest market share of 40.3% in 2022 in the lactose-free dairy market analysis. The demand for lactose-free dairy products in the North American market has significantly expanded recently, supported by a confluence of variables that resonate with dietary requirements, client preferences, and an elevated focus on health.
The North American lactose-free dairy companies have expanded their product line to meet a variety of tastes and nutritional needs in response to the soaring demand. This encompasses lactose-free renditions of traditional dairy staples alongside innovative plant-based alternatives derived from sources such as soy, almonds and more.
Around 36% of Americans have lactose malabsorption, according to statistics from the National Institutes of Health. The condition of lactose malabsorption is the cause of lactose intolerance. However, the chances of getting lactose intolerance are high among Americans. Hence, they prefer lactose-intolerant dairy products, which are gaining demand in the market.
Beyond lactose intolerance, North America has witnessed a surge in individuals with dairy allergies or sensitivities. Lactose-free dairy products provide a secure and flavorful alternative for those who must steer clear of dairy due to allergic reactions or intolerances connected to milk proteins like casein. This expanding consumer base contributes to the burgeoning demand for lactose-free dairy across the region.
The major global players in the market include: Danone, Nestle SA, Danone S.A., Lactalis, The Kraft Heinz Company, Valio Ltd., Green Valley Creamery, Arla Foods, Dean Foods, Daiya Foods and Califia Farms.
The onset of the COVID-19 pandemic had immediate and enduring effects on the lactose-free dairy market. In the initial phases, as the virus spread globally, consumers engaged in stockpiling behaviors, leading to a sudden surge in the sales of dairy products, including lactose-free alternatives. This abrupt spike in demand resulted in short-term disruptions in the supply chain, with manufacturers grappling to meet the heightened consumer requirements.
Moreover, the pandemic underscored the significance of health and well-being, prompting consumers to prioritize products perceived as conducive to their immune systems and overall health. Lactose-free dairy, known for its perceived digestive advantages and nutrient-rich profiles, gained favor among health-conscious consumers. This inclination towards health and wellness-driven consumption has endured beyond the immediate crisis, bolstering the long-term growth potential of the lactose-free dairy market.
However, there were also challenges brought about by the pandemic. Economic uncertainties and job losses prompted some consumers to opt for more cost-effective alternatives, which could potentially impact premium-priced lactose-free dairy products. Additionally, disruptions in the supply chain and increased production costs had repercussions on pricing and the availability of products.
The Russia-Ukraine conflict has likewise left its mark on the lactose-free dairy market. Ukraine, a significant agricultural producer, including dairy items, can wield substantial influence over global markets. Any disruption in Ukraine's ability to export dairy products, including lactose-free dairy, can lead to price fluctuations and supply hurdles in international markets.
Furthermore, the conflict has amplified global economic uncertainties, influencing consumer purchasing power and preferences. In regions directly impacted by the war, consumers may encounter disruptions in the supply of lactose-free dairy products due to logistical complexities and shifting priorities.
Additionally, trade restrictions and geopolitical tensions can exert an impact on international trade in dairy products, potentially affecting the availability of lactose-free dairy in various regions. Markets dependent on imports may face difficulties in securing a consistent supply of lactose-free dairy products, potentially resulting in price escalations or shortages.
The global lactose-free dairy market report would provide approximately 70 tables, 69 figures and 202 Pages.
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