影片內容的未來：資金、格式和分發的展望

本報告考察並分析了視訊內容市場，提供了有關當前動態和預測變化的信息，包括關鍵市場趨勢、新的內容融資方式以及視訊格式的演變。

目錄

第一章：摘要整理

第二章：市場基本面

• 應用
• 影片訂閱：價值從電視轉向串流媒體
• 廣告競爭加劇
• 人工智慧的到來
• 人工智慧對媒體和娛樂價值鏈的顛覆性影響
• 人工智慧協助個人化體驗

第三章：內容融資方式的轉變

• 獎勵創作者
• 主要科技公司的貢獻公司與串流媒體領導企業
• 眾籌 - Web3
• 公共資金

第四章 內容格式與應用程式

• 體育賽事版權正向串流轉移
• 利用智慧財產權：電子遊戲視聽改編案例
• 人工智慧生成的創作者視頻
• 沉浸式/空間視頻
• 圍繞內容的互動與社群活動
• 創作者內容的專業化
• 品牌內容
• 垂直短劇

第五章：新的串流生態系

• 串流平台的演變
• 串流媒體格式與平台
• 關鍵技術影響
• YouTube 和 TikTok 將社群媒體作為串流媒體中心

第六章：展望

• 影片內容市場的發展趨勢
• 影片內容未來趨勢概述

This study provides an analysis of current dynamics and prospects for change in the video content sector.

First, the report highlights the major trends in the audiovisual market, both in terms of usage and revenue models. A particular focus is placed on the contributions of artificial intelligence to the development of the sector.

The second part examines new methods of financing content, with a focus on the creator economy and crowdfunding mechanisms. The role and influence of major streaming platforms and key tech players are also assessed.

The next chapter looks at the evolution of video formats, including content from creators, the exploitation of intellectual property (IP) and sports competitions. Immersive solutions applied to content are also analysed.

The study continues with an analysis of the structuring role played by video distribution platforms in the organisation of the market.

Finally, the report concludes with a look at future developments in content and user experience.

Table of Contents

1. Executive Summary

2. Market fundamentals

• 2.1. Uses
• 2.2. Video subscriptions: value shifts from TV to streaming
• 2.3. The battle for the advertising market will become increasingly fierce
• 2.4. The arrival of artificial intelligence
• 2.5. AI-related disruptions in the media and entertainment value chain
• 2.6. AI for personalising the experience

3. Changes in content financing

• 3.1. Remuneration of creators
• 3.2. The contribution of tech giants and streaming leaders
• 3.3. Crowdfunding - Web3
• 3.4. Public funds

4. Content formats and exploitation

• 4.1. Sports rights are migrating to streaming
• 4.2. IP exploitation: examples of audiovisual adaptations of video games
• 4.3. AI-generated creator videos
• 4.4. Immersive/spatial video
• 4.5. Interactivity and social activity around content
• 4.6. The professionalisation of creator content
• 4.7. Branded content
• 4.8. Vertical miniseries

5. A new distribution ecosystem

• 5.1. The evolution of distribution platforms
• 5.2. Distribution formats and platforms
• 5.3. The influence of tech giants
• 5.4. YouTube and TikTok place social media at the heart of distribution

6. Outlook

• 6.1. Evolving trends in the video content market
• 6.2. Summary of trends for the future of video content