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市場調查報告書

商品編碼

1747159

2025 年至 2033 年日本數位視訊內容市場規模、佔有率、趨勢及預測（依商業模式、類型、設備和地區）

Japan Digital Video Content Market Size, Share, Trends and Forecast by Business Model, Type, Device, and Region, 2025-2033

出版日期: 2025年06月02日 | 出版商:

IMARC | 英文 118 Pages | 商品交期: 5-7個工作天內

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簡介目錄

2024年，日本數位視訊內容市場規模達127億美元。展望未來， IMARC Group預計到2033年，該市場規模將達到308億美元，2025-2033年期間的複合年成長率（CAGR）為10.4%。智慧型手機和網路的高普及率、串流媒體服務需求的不斷成長、5G和人工智慧技術的進步以及原創和在地化內容的興起，共同推動日本數位視訊內容市場的發展。訂閱模式和廣告支援模式進一步推動了日本數位視訊內容市場的成長和觀眾參與度的提升。

日本數位視訊內容市場趨勢：

智慧型手機和網路普及率高

日本是全球網路和智慧型手機普及率最高的國家之一，推動了數位視訊內容的消費。根據業界報告，截至2024年初，日本網路用戶數為1.044億，網路普及率達84.9%。 2024年1月，日本社群媒體用戶數為9,600萬，佔其總人口的78.1%。 2024年初，日本活躍蜂窩行動連線數為1.889億，佔其總人口的153.6%。隨著高速寬頻和行動網際網路的普及，消費者可以在多種設備上無縫觀看串流媒體影片，這推動了日本數位影片內容市場佔有率的成長。智慧電視、平板電腦和遊戲機在更高層次上促進了數位視訊消費。透過YouTube、Netflix和Hulu Japan等行動應用程式，人們可以隨時存取數位影片內容，從而將其融入日常生活。隨著網路速度的提高，光纖網路和5G的擴展將推動高品質數位視訊內容的需求。

串流服務需求不斷成長

從傳統電視轉向點播串流平台的轉變是日本數位視訊內容市場的主要驅動力。 Amazon Prime Video、Netflix 和 Disney+ 等訂閱服務持續受到歡迎，提供大量的電影、動畫和電視節目庫。此外，U-NEXT、dTV 和 AbemaTV 等日本平台也透過獨家內容迎合當地消費者的口味。消費者更青睞個人化、無廣告的體驗，促使平台投資優質獨家內容。隨著越來越多的觀眾放棄傳統有線電視，串流媒體服務將主導日本娛樂業，從而對日本數位視訊內容市場前景產生積極影響。例如，2024 年 9 月，自適應串流技術公司 SeenThis 在東京設立辦事處，宣布進軍日本市場。 SeenThis 在日本開展了多項成功的宣傳活動後，透過這項舉措，正在擴大其在亞洲的影響力。獲得 SeenThis 的自適應串流技術，將使該地區的廣告商能夠進行更具影響力的視訊宣傳活動。傳統上，靜態、以圖像為中心的橫幅廣告在日本展示廣告領域中佔據主導地位。 SeenThis 的到來將憑藉其尖端的視訊解決方案為市場帶來革命性的選擇。

日本數位視訊內容市場細分：

商業模式洞察：

訂閱
廣告
下載至擁有 (DTO)
其他

類型洞察：

視訊點播（VOD）
線上影片

設備洞察：

筆記型電腦
個人電腦
移動的
其他

競爭格局：

市場研究報告也對競爭格局進行了全面的分析。報告涵蓋了市場結構、關鍵參與者定位、最佳制勝策略、競爭儀錶板和公司評估象限等競爭分析。此外，報告還提供了所有主要公司的詳細資料。

本報告回答的關鍵問題：

日本數位視訊內容市場迄今表現如何？未來幾年將如何表現？
日本數位視訊內容市場根據商業模式如何分類？
日本數位視訊內容市場按類型分為哪些類型？
日本數位視訊內容市場按設備分類的狀況是怎樣的？
日本數位視訊內容市場按地區分類的狀況是怎樣的？
日本數位視訊內容市場的價值鏈分為哪些階段？
日本數位視訊內容市場的主要促進因素和挑戰是什麼？
日本數位視訊內容市場的結構是怎麼樣的？主要參與者是誰？
日本數位視訊內容市場的競爭程度如何？

本報告回答的關鍵問題：

日本數位視訊內容市場迄今表現如何？未來幾年將如何表現？
日本數位視訊內容市場根據商業模式如何分類？
日本數位視訊內容市場按類型分為哪些類型？
日本數位視訊內容市場按設備分類的狀況是怎樣的？
日本數位視訊內容市場按地區分類的狀況是怎樣的？
日本數位視訊內容市場的價值鏈分為哪些階段？
日本數位視訊內容市場的主要促進因素和挑戰是什麼？
日本數位視訊內容市場的結構是怎麼樣的？主要參與者有哪些？
日本數位視訊內容市場的競爭程度如何？

The Japan digital video content market size reached USD 12.7 Billion in 2024. Looking forward, IMARC Group expects the market to reach USD 30.8 Billion by 2033, exhibiting a growth rate (CAGR) of 10.4% during 2025-2033. The market is driven by high smartphone and internet penetration, increasing demand for streaming services, advancements in 5G and AI technology, and the rise of original and localized content. Subscription-based and ad-supported models further boost Japan digital video content market growth and viewer engagement.

Japan Digital Video Content Market Trends:

High Smartphone and Internet Penetration

Japan has one of the highest internet and smartphone penetration rates globally, driving the consumption of digital video content. According to industry reports, at the beginning of 2024, Japan had 104.4 million internet users, with internet penetration reaching 84.9%. In January 2024, Japan had 96.00 million social media users, representing 78.1 percent of its entire population. In early 2024, Japan had 188.9 million active cellular mobile connections, representing 153.6 percent of its total population. With widespread access to high-speed broadband and mobile internet, consumers can stream videos seamlessly across multiple devices, which is fueling the Japan digital video content market share. Smart TVs, along with tablets and gaming consoles, enhance digital video consumption at higher levels. Through mobile applications such as YouTube and Netflix, and Hulu Japan, people can access digital video content anytime, leading to its integration into everyday life. Fiber-optic networks coupled with 5G expansion will boost high-quality digital video content demand as internet speeds advance.

Increasing Demand for Streaming Services

The shift from traditional television to on-demand streaming platforms is a major driver of the digital video content market in Japan. Subscription-based services like Amazon Prime Video, Netflix, and Disney+ continue to gain popularity, offering vast libraries of movies, anime, and TV shows. Additionally, Japanese platforms such as U-NEXT, dTV, and AbemaTV cater to local tastes with exclusive content. Consumers prefer personalized, ad-free experiences, pushing platforms to invest in premium and exclusive content. As more viewers cut the cord from traditional cable TV, streaming services are set to dominate Japan's entertainment landscape, thereby creating a positive impact on the Japan digital video content market outlook. For instance, in September 2024, adaptive streaming technology firm SeenThis revealed its entry into Japan by launching an office in Tokyo. Through this initiative, SeenThis is increasing its footprint in Asia after launching various successful campaigns in Japan. Gaining access to SeenThis' adaptive streaming technology will enable advertisers in the region to execute more impactful video-based campaigns. Traditionally, static, image-focused banner ads have prevailed in Japan's display advertising landscape. The arrival of SeenThis will introduce a revolutionary option in the market with its cutting-edge video solution.

Japan Digital Video Content Market Segmentation:

Business Model Insights:

Subscription
Advertising
Download-To-Own (DTO)
Others

Type Insights:

Video-On-Demand (VOD)
Online Video

Device Insights:

Laptop
PC
Mobile
Others

Competitive Landscape:

The market research report has also provided a comprehensive analysis of the competitive landscape. Competitive analysis such as market structure, key player positioning, top winning strategies, competitive dashboard, and company evaluation quadrant has been covered in the report. Also, detailed profiles of all major companies have been provided.

Key Questions Answered in This Report:

How has the Japan digital video content market performed so far and how will it perform in the coming years?
What is the breakup of the Japan digital video content market on the basis of business model?
What is the breakup of the Japan digital video content market on the basis of type?
What is the breakup of the Japan digital video content market on the basis of device?
What is the breakup of the Japan digital video content market on the basis of region?
What are the various stages in the value chain of the Japan digital video content market?
What are the key driving factors and challenges in the Japan digital video content market?
What is the structure of the Japan digital video content market and who are the key players?
What is the degree of competition in the Japan digital video content market?

1 Preface

2 Scope and Methodology

2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
- 2.3.1 Primary Sources
- 2.3.2 Secondary Sources
2.4 Market Estimation
- 2.4.1 Bottom-Up Approach
- 2.4.2 Top-Down Approach
2.5 Forecasting Methodology

3 Executive Summary

4 Japan Digital Video Content Market - Introduction

4.1 Overview
4.2 Market Dynamics
4.3 Industry Trends
4.4 Competitive Intelligence

5 Japan Digital Video Content Market Landscape

5.1 Historical and Current Market Trends (2019-2024)
5.2 Market Forecast (2025-2033)

6 Japan Digital Video Content Market - Breakup by Business Model

6.1 Subscription
- 6.1.1 Overview
- 6.1.2 Historical and Current Market Trends (2019-2024)
- 6.1.3 Market Forecast (2025-2033)
6.2 Advertising
- 6.2.1 Overview
- 6.2.2 Historical and Current Market Trends (2019-2024)
- 6.2.3 Market Forecast (2025-2033)
6.3 Download-To-Own (DTO)
- 6.3.1 Overview
- 6.3.2 Historical and Current Market Trends (2019-2024)
- 6.3.3 Market Forecast (2025-2033)
6.4 Others
- 6.4.1 Historical and Current Market Trends (2019-2024)
- 6.4.2 Market Forecast (2025-2033)

7 Japan Digital Video Content Market - Breakup by Type

7.1 Video-On-Demand (VOD)
- 7.1.1 Overview
- 7.1.2 Historical and Current Market Trends (2019-2024)
- 7.1.3 Market Forecast (2025-2033)
7.2 Online Video
- 7.2.1 Overview
- 7.2.2 Historical and Current Market Trends (2019-2024)
- 7.2.3 Market Forecast (2025-2033)

8 Japan Digital Video Content Market - Breakup by Device

8.1 Laptop
- 8.1.1 Overview
- 8.1.2 Historical and Current Market Trends (2019-2024)
- 8.1.3 Market Forecast (2025-2033)
8.2 PC
- 8.2.1 Overview
- 8.2.2 Historical and Current Market Trends (2019-2024)
- 8.2.3 Market Forecast (2025-2033)
8.3 Mobile
- 8.3.1 Overview
- 8.3.2 Historical and Current Market Trends (2019-2024)
- 8.3.3 Market Forecast (2025-2033)
8.4 Others
- 8.4.1 Historical and Current Market Trends (2019-2024)
- 8.4.2 Market Forecast (2025-2033)

9 Japan Digital Video Content Market - Competitive Landscape

9.1 Overview
9.2 Market Structure
9.3 Market Player Positioning
9.4 Top Winning Strategies
9.5 Competitive Dashboard
9.6 Company Evaluation Quadrant

10 Profiles of Key Players

10.1 Company A
- 10.1.1 Business Overview
- 10.1.2 Services Offered
- 10.1.3 Business Strategies
- 10.1.4 SWOT Analysis
- 10.1.5 Major News and Events
10.2 Company B
- 10.2.1 Business Overview
- 10.2.2 Services Offered
- 10.2.3 Business Strategies
- 10.2.4 SWOT Analysis
- 10.2.5 Major News and Events
10.3 Company C
- 10.3.1 Business Overview
- 10.3.2 Services Offered
- 10.3.3 Business Strategies
- 10.3.4 SWOT Analysis
- 10.3.5 Major News and Events
10.4 Company D
- 10.4.1 Business Overview
- 10.4.2 Services Offered
- 10.4.3 Business Strategies
- 10.4.4 SWOT Analysis
- 10.4.5 Major News and Events
10.5 Company E
- 10.5.1 Business Overview
- 10.5.2 Services Offered
- 10.5.3 Business Strategies
- 10.5.4 SWOT Analysis
- 10.5.5 Major News and Events

11 Japan Digital Video Content Market - Industry Analysis

11.1 Drivers, Restraints, and Opportunities
- 11.1.1 Overview
- 11.1.2 Drivers
- 11.1.3 Restraints
- 11.1.4 Opportunities
11.2 Porters Five Forces Analysis
- 11.2.1 Overview
- 11.2.2 Bargaining Power of Buyers
- 11.2.3 Bargaining Power of Suppliers
- 11.2.4 Degree of Competition
- 11.2.5 Threat of New Entrants
- 11.2.6 Threat of Substitutes
11.3 Value Chain Analysis