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市場調查報告書
商品編碼
1752812
電玩遊戲領域的多樣化Diversification of the Video Game Sector: Audiovisual, Serious Gaming and 3D Simulation |
本研究探討了電子遊戲影響力在其傳統領域之外的擴張。它強調了遊戲相關智慧財產權 (IP) 的商業化開發,以及遊戲技術和能力在各個行業中日益增長的融合。
本報告首先分析了電子遊戲產業主要參與者可獲得的多元化機會。然後,它探討了遊戲與視聽內容日益融合的現象,尤其是跨媒體改編的興起。此外,它還涵蓋了商品銷售以及電子競技等傳統延伸。
本研究評估了串流媒體平台、電信業者和連網電視服務等多元服務娛樂供應商如何利用電子遊戲來豐富和差異化其產品,並提升使用者體驗。
本研究特別關注嚴肅遊戲,強調其在教育和職業訓練中日益重要的角色。
最後,我們將探討遊戲引擎在 3D 環境和擴展現實 (XR) 應用開發中的戰略價值,並對該領域在娛樂、沉浸式模擬和教育應用方面的未來前景進行展望。
This study examines the expanding influence of video games beyond their traditional domain. It highlights the commercial exploitation of gaming-related intellectual property (IP) and the increasing integration of gaming technologies and features across various industries.
The report opens with an analysis of diversification opportunities available to leading players in the video game industry. It then explores the growing convergence between gaming and audiovisual content, with a particular focus on the rise of cross-media adaptations. Traditional extensions such as merchandising and esports are also addressed.
The study proceeds to assess how multi-service entertainment providers, including streaming platforms, telecommunications operators, and connected TV services, are incorporating video games to enrich and differentiate their offerings, thereby enhancing the user experience.
Special attention is given to serious gaming, highlighting its expanding role in education and professional training contexts.
Finally, the report considers the strategic value of game engines in the development of 3D environments and extended reality (XR) applications, concluding with an outlook on the sector's future-both in entertainment and in immersive simulation and educational use cases.