數位娛樂領域的科技巨頭：通過規模效應展示領導力

本報告探討了數位娛樂市場，並提供了市場前景、科技巨頭、市場份額、細分市場分析和主要公司概況等信息。

• 一家科技巨頭對數位娛樂市場（視頻、音樂、遊戲）的看法。 Tech Giant 的主要資產。
• 按細分市場（視頻、音樂、視頻遊戲）劃分的數位娛樂收入和使用情況。
• 詳細分析各大互聯網公司在數位娛樂及相關商業模式方面的定位。介紹美國（亞馬遜、蘋果、谷歌/YouTube、Meta/Facebook）、中國（阿裡巴巴、騰訊）和兩國（TikTok、字節跳動）。
• 多角度的市場展望：分析科技巨頭對娛樂行業的影響，科技巨頭在數位娛樂領域進一步發展的各種驅動因素□□和障礙，到2025年全球娛樂行業科技巨頭的市場份額變化，三大公司分部市場份額變化情況。

目錄

第 1 章執行摘要

第二章市場動態

• 數位娛樂市場：規模與趨勢
• 數位廣告收入
• 應用收入
• 數位娛樂消費
• 總目標市場
• 科技巨頭的財務權重
• 技術與平台
• 增強現實

第三章細分市場

• 視頻服務-收入和使用
• 視頻服務-科技巨頭定位
• 音樂服務-收入和使用
• 音樂服務-科技巨頭定位
• 電子遊戲-收入和使用
• 電子遊戲-科技巨頭定位

第 4 章公司簡介

• Apple
• Amazon
• Meta/Facebook
• Google/YouTube
• Alibaba
• Tencent
• ByteDance/TikTok
• 科技巨頭定位整合娛樂

第五章市場展望

• 科技巨頭對娛樂業的影響
• 科技巨頭市場發展因素
• 市場展望-2025 年預測

This report examines the digital entertainment market (video, music, games) from the specific perspective of the Tech Giants .

• The introductory section describes the market dynamics of digital entertainment revenues and consumption trends. Some of the Tech Giants' key assets are then presented.

• The next section addresses digital entertainment revenues and usage by segment (video, music, video games). For each segment, the relative positioning and global market shares of the Tech Giants are documented.

• The major Internet players are then analysed in detail with respect to their positioning in digital entertainment and associated business models. Revenues by segment (video/music/video games) are documented, sometimes through estimates. We profile players from the United States (Amazon, Apple, Google/YouTube, Meta/Facebook), from China (Alibaba, Tencent) or both (TikTok/Bytedance).

• In the final section, the report describes the market prospect from different angles. It first analyses the impact of Tech Giants on the entertainment industry. Then, it details the various drivers and barriers to the further development of Tech Giants in digital entertainment. Finally, market forecasts propose an evolution of the Tech Giants' market share in the global entertainment industry until 2025. The evolution of the market shares of the top 3 players by segment are also presented.

Table of Contents

1. Executive Summary

2. Market dynamics

• 2.1. The digital entertainment market - Sizing and trends
• 2.2. Digital advertising revenues
• 2.3. App revenues
• 2.4. Digital entertainment consumption
• 2.5. Addressable market
• 2.6. Financial weight of Tech Giants
• 2.7. Technologies and platforms
• 2.8. Enhanced reality

3. Market segments

• 3.1. Video services - Revenues and usages
• 3.2. Video services - Positioning of Tech Giants
• 3.3. Music services - Revenues and usages
• 3.4. Music services - Positioning of Tech Giants
• 3.5. Video games - Revenues and usages
• 3.6. Video games - Positioning of Tech Giants

4. Players' profiles

• Apple
• Amazon
• Meta/Facebook
• Google/YouTube
• Alibaba
• Tencent
• ByteDance/TikTok
• Synthesis of Tech Giants positioning in entertainment

5. Market prospect

• 5.1. Impacts of Tech Giants on the entertainment industry
• 5.2. Market development factors for Tech Giants
• 5.3. Market prospect - Forecasts 2025