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市場調查報告書
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1862660

行動娛樂市場：按內容類型、獲利模式和平台類型分類的全球預測，2025-2032年

Mobile Entertainment Market by Content Type, Monetization Model, Platform Type - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 180 Pages | 商品交期: 最快1-2個工作天內

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預計到 2032 年，行動娛樂市場規模將達到 2,637.9 億美元，複合年成長率為 11.37%。

關鍵市場統計數據
基準年 2024 1113.9億美元
預計年份：2025年 1243.4億美元
預測年份 2032 2637.9億美元
複合年成長率 (%) 11.37%

本文探討了設備創新、人工智慧內容生成和混合獲利模式的融合如何重塑受眾參與度和產品策略。

行動娛樂格局正經歷快速變革時期，內容格式、裝置功能和獲利模式正在無縫融合。如今，消費者期望娛樂內容能夠適應不同場景：通勤途中觀看短影片，運動時身臨其境型空間音頻，夜晚觀看互動影片劇集，以及體驗低延遲的輕量級雲端遊戲。因此，產品藍圖必須在注意力經濟的動態變化與能夠提升使用者重複使用率的深度互動策略之間取得平衡。

互動形式、雲端原生交付和人工智慧驅動的個人化內容融合在一起，重新定義了獲利模式、用戶留存和平台策略。

各行各業正在發生若干變革性轉變，這些轉變正在重塑競爭格局並調整投資重點。首先，從被動消費到參與式娛樂的轉變正​​在加速，短影片、直播和擴增實境（AR）增強的社交體驗鼓勵用戶積極參與，而非單向觀看。因此，那些能夠輕鬆創建內容並快速分發的平台，客戶維繫和病毒式傳播指標均有所提高。

評估2025年關稅調整如何重塑依賴硬體的娛樂體驗的組件採購、設備供應和戰略重點

2025年美國關稅調整對行動娛樂相關人員，尤其是設備製造商和依賴硬體體驗的公司，產生了複雜的供應鏈和戰略影響。某些零件進口成本的增加迫使設備OEM廠商重新評估其組裝地點，重新調整材料清單）的選擇，並加快與替代供應商的談判。因此，一些製造商正在將採購轉向區域供應商，以降低關稅波動帶來的風險，這直接影響了前置作業時間和零件供應。

透過深入分析內容、貨幣化機制和設備類型的交集，實現細分整合，從而提供差異化的參與和產生收入途徑。

深入的細分分析揭示了價值創造領域以及需要經營團隊關注的挑戰。按內容類型分類，電子書和有聲書領域正在湧現新的發展趨勢，例如人工智慧生成的音訊內容以及強調便利性和可發現性的訂閱電子書模式，此外還有傳統的有聲書和電子書。行動遊戲涵蓋休閒遊戲（包括超休閒遊戲和社交賭場遊戲）、融合行動擴增實境（ARE）技術的電競遊戲，以及正在轉型為雲端基礎AAA級遊戲的硬核心遊戲。音樂串流呈現雙軌發展軌跡：一方面是廣告支援服務，提供清晰區分的免費和付費廣告支援方案；另一方面是利用空間音訊格式打造身臨其境型音訊體驗；此外還有按家庭方案和個人方案分類的訂閱服務。社群媒體娛樂正在將擴增實境（AR）社交體驗、直播和短影片整合到以創作者主導主導的生態系統中。影片串流媒體則透過廣告支援型視訊點播（VOD）、互動式影片分發、訂閱型視訊點播（捆綁式SVOD/獨立式SVOD）以及用於按需購買的交易型視訊點播來實現差異化。

為什麼全球市場中動態特性、支付生態系統和法規結構的區域差異需要客製化的內容、商務和夥伴關係策略

區域特徵對產品設計和市場推廣策略持續產生決定性影響。在美洲，訂閱和廣告支援的消費模式融合已成為主流消費行為，推動了影片和行動遊戲的快速普及。此外，在地化內容和捆綁式娛樂服務也擁有強勁的需求。該地區的支付基礎設施支援多種支付方式，包括信用卡、數位錢包和營運商計費，從而能夠進行靈活的獲利模式實驗和精準的推廣活動。此外，監管機構對與賭博相關的功能進行嚴格審查，重點在於消費者隱私和消費者保護，因此需要精心設計和透明的資訊揭露。

內容創作者、平台、廣告技術供應商和基礎設施提供者之間的策略競爭動態和聯盟模式將決定未來的市場領導地位。

競爭格局的特點是各公司在內容創作、平台分發、廣告技術和雲端基礎設施等領域採取策略性措施。內容擁有者優先考慮獨家分發和品牌建設，同時兼顧成本效益和人工智慧輔助工作流程。平台營運商則專注於建立創作者生態系統，降低內容變現和發現的門檻，並整合廣告變現和訂閱模式以擴大目標受眾。同時，廣告科技供應商正在增強其程序化能力，以實現符合隱私規範的、情境化的定向投放，同時保障發布商的收入。

經營團隊需採取明確且優先的行動，以透過混合貨幣化、人工智慧內容創作、跨裝置策略和彈性供應鏈網路創造價值。

領導者若想將洞察轉化為可衡量的成果，應採取組合策略，平衡短期獲利和長期用戶參與投資。首先，優先進行混合獲利模式實驗，測試廣告支援服務、精選訂閱方案和應用程式內購物等多種組合，以識別高生命週期價值 (LTV) 用戶群。其次，投資人工智慧工具以加速內容製作，例如自動語音旁白和動態音樂混音，同時建立嚴格的編輯控制機制，以確保內容的品質和真實性。第三，設計預設與裝置無關的跨裝置體驗，確保智慧型手機、平板電腦、折疊式手機和穿戴式裝置等不同裝置上的功能一致性，從而確保內容不受硬體限制，始終保持吸引力。

採用綜合性的多方法研究途徑，結合高階主管訪談、消費遙測和情境分析，得出經過嚴格檢驗的策略洞察。

本報告採用多維度的研究方法，結合一手和二手資料，確保提供可靠且基於實證的洞見。一手研究包括對內容工作室、平台營運商、設備製造商、廣告網路專家和監管機構的專家進行結構化訪談，並輔以與內容創作者和產品負責人的深入對話。定量數據來自消費行為研究、應用遙測數據和匿名消費訊號，揭示了不同設備類型的使用模式。這些一手數據與特定產業的績效指標和公開資訊進行交叉驗證，以檢驗趨勢並解讀策略意圖。

最終整合策略重點和核心要務，協調創造性、技術和商業性投資，以實現永續的競爭優勢。

摘要，行動娛樂已進入一個新階段，技術實力、創新規模和商業性靈活性將決定競爭格局。人工智慧內容產生、雲端交付和設備形態的不斷演進，拓展了體驗的可能性，同時也提高了產品、內容和商業團隊之間協作的門檻。那些專注於跨設備一致性、混合獲利模式和穩固供應鏈關係的企業，將更有能力應對短期衝擊，並掌握新的消費行為所帶來的機會。

目錄

第1章：序言

第2章調查方法

第3章執行摘要

第4章 市場概覽

第5章 市場洞察

  • 雲端遊戲平台的興起，使得高清行動串流體驗成為可能。
  • 擴增實境（AR）和基於位置的機制整合到行動遊戲中
  • 擴展應用程式內社交遊戲功能和直播社區
  • 行動裝置上基於訂閱的遊戲和娛樂套餐的興起
  • 利用人工智慧驅動的個人化和主題關鍵字產生內容
  • 開發跨平台遊戲功能，將行動遊戲與主機和PC生態系統連結。
  • 行動電競錦標賽和遊戲內競技活動的成長，以及即時排行榜的普及
  • 行動遊戲中基於NFT的資產和區塊鏈驅動的數位收藏品的興起
  • 越來越依賴 5G 網路來支援身臨其境型AR、VR 和即時多人遊戲體驗
  • 在行動裝置中視聽硬體的進步使得HDR顯示和空間音訊技術能夠應用於遊戲。

第6章：美國關稅的累積影響，2025年

第7章：人工智慧的累積影響，2025年

第8章 依內容類型分類的行動娛樂市場

  • 電子書和有聲書
    • 人工智慧生成的音訊內容
    • 有聲書
    • 電子書
    • 電子書定期訂閱服務
  • 手機遊戲
    • 休閒遊戲
      • 超休閒遊戲
      • 社交賭場遊戲
    • 電競遊戲
      • 移動體育
    • 硬核心遊戲
      • 雲端基礎的AAA 級遊戲
  • 音樂串流媒體
    • 廣告支援服務
      • 免費規劃
      • 高級廣告支援計劃
    • 身臨其境型音訊體驗
    • 訂閱服務
      • 家庭計劃
      • 個人計劃
  • 社群媒體娛樂
    • AR社交體驗
    • 直播
    • 影片
  • 影片串流媒體
    • 廣告支援的視訊點播
    • 互動影片串流
    • 訂閱式視訊點播
      • 捆綁式訂閱視訊點播
      • 獨立SVOD
    • 交易型視訊點播

第9章行動娛樂市場依獲利模式分類

  • 廣告
    • 程式化廣告
  • 應用程式內收費
    • 裝飾品
    • 循環盒
  • 付費下載
  • 訂閱
    • 混合模式

第10章 依平台類型分類的行動娛樂市場

  • 折疊式設備
  • 智慧型手機
  • 藥片
  • 穿戴式裝置

第11章 各地區的行動娛樂市場

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 歐洲、中東和非洲
    • 歐洲
    • 中東
    • 非洲
  • 亞太地區

第12章行動娛樂市場：依群體分類

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第13章 各國行動娛樂市場

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 西班牙
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國

第14章 競爭格局

  • 2024年市佔率分析
  • FPNV定位矩陣，2024
  • 競爭分析
    • Tencent Holdings Limited
    • NetEase, Inc.
    • Activision Blizzard, Inc.
    • Sea Limited
    • Electronic Arts Inc.
    • Zynga Inc.
    • Ubisoft Entertainment SA
    • Take-Two Interactive Software, Inc.
    • Com2uS Corp.
    • GungHo Online Entertainment, Inc.
Product Code: MRR-521BAA36EC7A

The Mobile Entertainment Market is projected to grow by USD 263.79 billion at a CAGR of 11.37% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 111.39 billion
Estimated Year [2025] USD 124.34 billion
Forecast Year [2032] USD 263.79 billion
CAGR (%) 11.37%

Opening perspective on how converging device innovation, AI content generation, and hybrid monetization are reshaping audience engagement and product strategy

The mobile entertainment landscape is undergoing an accelerated phase of reinvention driven by seamless convergence between content formats, device capabilities, and monetization models. Consumers now expect entertainment that adapts to context: short-form clips during commutes, immersive spatial audio while exercising, episodic interactive video during evenings, and lightweight cloud gaming during brief waits. As a consequence, product roadmaps must balance attention economy dynamics with deeper engagement strategies that reward repeat usage.

Moreover, the intersection of AI-driven content generation, advanced ad targeting, and new device categories has raised both opportunities and complexities for content owners and platform operators. For example, creative teams can deploy AI-generated audio and adaptive storylines to scale outputs, while programmatic advertising systems can increasingly serve contextually relevant promotions. At the same time, businesses must adjust to evolving regulatory expectations around content provenance and user consent. Therefore, strategic clarity, operational readiness, and tighter alignment between product development, content strategy, and commercial teams are now essential for sustained relevance.

How participatory formats, cloud-native delivery, and AI-driven personalized content are converging to rewrite monetization, retention, and platform playbooks

Several transformative shifts are redefining competitive dynamics and realigning investment priorities across the industry. First, the move from passive consumption to participatory entertainment is gaining momentum as short-form video, live streaming, and AR-enhanced social experiences invite active engagement rather than one-way viewing. Consequently, platforms that enable easy content creation and rapid distribution are seeing elevated retention and virality metrics.

Second, cloud-based delivery and streaming technologies are reducing friction for premium interactive experiences. Cloud-based AAA titles and mobile AR esports are increasingly feasible on mainstream devices, enabling more complex game designs without hardware upgrades. In tandem, AI-driven content such as automated audiobook narration and personalized music mixes is lowering production barriers and enabling highly tailored experiences. Third, monetization is shifting toward hybrid models that blend subscriptions with ad-supported tiers and in-app commerce, allowing firms to capture value across multiple consumer willingness-to-pay profiles. Collectively, these trends require organizations to rethink content lifecycles, rights management, and go-to-market approaches to sustain growth in a more fragmented attention economy.

Assessment of how 2025 tariff adjustments are reshaping component sourcing, device availability, and strategic priorities across hardware-dependent entertainment experiences

Tariff changes implemented in the United States in 2025 have created a complex set of supply-side and strategic effects for mobile entertainment stakeholders, particularly device manufacturers and firms reliant on hardware-dependent experiences. Increased import costs for certain components have prompted device OEMs to reassess assembly footprints, reconsider bill-of-material choices, and accelerate negotiations with alternate suppliers. As a result, some manufacturers have shifted sourcing toward regional suppliers to mitigate exposure to tariff volatility, which has immediate implications for lead times and component availability.

These supply chain adjustments cascade into the digital content ecosystem. For instance, slower refresh cycles for high-end foldable devices and wearables can delay deployment of platform-specific features that rely on the latest hardware sensors. Meanwhile, content companies are adapting by prioritizing cross-device compatibility and de-emphasizing exclusive experiences that depend on newly constrained device segments. In addition, procurement pressures have heightened the strategic value of software differentiation, network optimizations for streaming, and cloud-rendered gameplay that reduce dependency on local device performance. Looking ahead, firms that proactively redesign product roadmaps to be device-agnostic and that secure diversified supply relationships will be better positioned to absorb tariff-driven headwinds.

In-depth segmentation synthesis showing where content, monetization mechanisms, and device typologies intersect to create differentiated pathways for engagement and revenue

Insightful segmentation analysis reveals where value is being created and which tensions require managerial attention. Based on content type, Ebooks And Audiobooks encompass developments such as AI-Generated Audio Content alongside traditional Audiobooks and Ebooks, and Subscription Ereading models that emphasize convenience and discoverability; Mobile Games include Casual Games with both Hyper-Casual and Social Casino variants, Esports Titles that increasingly incorporate Mobile AR Esports, and Hardcore Games that are trending toward Cloud-Based AAA Titles; Music Streaming presents a dual trajectory through Ad-Supported Services with distinct Free Tier and Premium Ad-Supported Tier options, Immersive Audio Experiences that leverage spatial formats, and Subscription Services that often segment into Family Plans and Individual Plans; Social Media Entertainment now blends Ar Social Experiences, Live Streaming, and Short-Form Video into creator-driven ecosystems; and Video Streaming differentiates across Ad-Supported VoD, Interactive Video Streaming, Subscription VoD which can be Bundled SVOD or Standalone SVOD, and Transactional VoD for on-demand purchases.

Shifting to monetization, Advertising-driven increasingly by Programmatic Advertising-remains central for broad reach and discovery, while In-App Purchases continue to monetize engaged users through Cosmetic Items and Loot Boxes. Subscriptions are evolving toward Hybrid Models that merge ad tiers and premium bundles to capture diverse willingness to pay. Platform Type segmentation matters because Foldable Devices and Wearables introduce novel interaction paradigms that change design requirements, while Smartphones and Tablets remain the primary execution environments; therefore, product teams must prioritize adaptive UI, contextual features, and efficient rendering pipelines. Together, these segmentation layers show that the most resilient commercial strategies are those that combine flexible monetization, cross-device design, and content formats that scale from lightweight to deeply immersive experiences.

How distinct regional behaviors, payment ecosystems, and regulatory frameworks require tailored content, commerce, and partnership strategies across global markets

Regional dynamics continue to exert a decisive influence on product design and go-to-market execution. In the Americas, consumer behavior favors a blend of subscription and ad-supported consumption with rapid adoption of short-form video and mobile gaming, and there is strong demand for localized content and bundled entertainment services. Payment infrastructure in this region supports a broad mix of credit, digital wallets, and carrier billing, which enables flexible monetization experiments and targeted promotions. Moreover, regulatory scrutiny is concentrated on consumer privacy and consumer protection in gambling-adjacent features, necessitating careful design and transparent disclosures.

In Europe, Middle East & Africa the landscape is more heterogeneous: Western European markets prioritize privacy, regulatory compliance, and premium subscription experiences, while parts of the Middle East and Africa are leapfrogging with mobile-first distribution and heavy reliance on ad-supported models due to differing purchasing power. Localization, language support, and lightweight streaming are essential in many markets. In Asia-Pacific, device adoption and engagement patterns are often ahead of global averages, with particularly strong demand for mobile-native esports, social entertainment, and innovative payment mechanisms embedded into super-app ecosystems. Consequently, firms must tailor product features, pricing tiers, and partnerships to local platform behaviors, regulatory regimes, and telco relationships to secure scale and sustained engagement across these diverse regions.

Strategic competitive moves and partnership patterns among content creators, platforms, ad tech vendors, and infrastructure providers that determine future market leadership

Competitive dynamics are characterized by strategic moves from companies across content creation, platform distribution, ad tech, and cloud infrastructure. Content owners are prioritizing exclusives and franchise-building while balancing cost-effective production through AI-assisted workflows. Platform operators are increasingly focused on creator ecosystems that reduce friction for monetization and content discovery while integrating ad monetization and subscription alternatives to broaden addressable audiences. At the same time, ad technology providers are enhancing programmatic capabilities to deliver contextual and privacy-compliant targeting that preserves yield for publishers.

Cloud and infrastructure providers are investing to support low-latency streaming and edge compute that enable richer interactive experiences, and device manufacturers are designing controls and SDKs that allow deeper integration of platform features. Across these moves, partnerships-between telcos and content providers, between game studios and cloud hosts, and between creators and platforms-are emerging as the fastest route to scale. As a result, companies that align product innovation with partner ecosystems, while maintaining disciplined investment in content IP and user acquisition efficiency, will be best placed to capture durable advantage.

Clear, prioritized actions for executives to capture value from hybrid monetization, AI content production, cross-device strategies, and resilient supply networks

Leaders seeking to convert insight into measurable outcomes should adopt a portfolio approach that balances short-term monetization with long-term engagement investments. First, prioritize hybrid monetization experiments that test combinations of ad-supported tiers, curated subscription bundles, and in-app commerce to identify high-LTV segments. Second, invest in AI tools that accelerate content production-such as automated audio narration and dynamic music mixes-while establishing strong editorial controls to preserve quality and authenticity. Third, design cross-device experiences that are device-agnostic by default, ensuring feature parity across smartphones, tablets, foldables, and wearables so that content remains engaging irrespective of hardware constraints.

Additionally, secure resilient supply chains by diversifying component sourcing and by accelerating partnerships with regional manufacturers to mitigate tariff and logistics risks. Strengthen programmatic advertising practices through privacy-first data strategies and by adopting measurement frameworks that link exposure to downstream conversion. Finally, cultivate creator ecosystems through better revenue shares, simplified tooling, and discovery mechanisms, because creators drive retention and generate social proof that amplifies organic growth. Taken together, these recommendations provide a pragmatic path for leaders to prioritize investments while maintaining operational agility.

Comprehensive multi-method research approach combining executive interviews, consumption telemetry, and scenario analysis to produce rigorously validated strategic insights

This report synthesizes primary and secondary research using a multi-method approach to ensure robust, defensible insights. Primary research included structured interviews with senior executives across content studios, platform operators, device manufacturers, ad network specialists, and regulatory experts, complemented by in-depth conversations with creators and product leaders. Quantitative inputs were derived from consumer behavior studies, app telemetry, and anonymized consumption signals that highlight usage patterns across device typologies. These primary inputs were triangulated with sector-specific performance metrics and public domain filings to validate trends and interpret strategic intent.

Analytical methods included cross-segmentation analysis to assess where content types intersect with monetization and platforms, scenario planning to test the implications of supply chain and regulatory shifts, and sensitivity analysis to surface operational levers that most influence user engagement and monetization. Quality controls encompassed peer review by subject-matter analysts, source verification protocols, and reproducible documentation of data provenance to ensure transparency and reliability of conclusions.

Closing synthesis of strategic priorities and core imperatives to align creative, technical, and commercial investments for sustained competitive advantage

In summary, mobile entertainment is entering a phase where technical capability, creative scale, and commercial flexibility determine competitive outcomes. The fusion of AI content generation, cloud delivery, and evolving device form factors is expanding the palette of possible experiences while also raising the bar for operational coordination across product, content, and commercial teams. Organizations that place a premium on cross-device consistency, hybrid monetization, and resilient supply relationships will be better equipped to navigate near-term disruptions and to capitalize on new consumption behaviors.

Ultimately, successful strategies will be those that treat creators and consumers as co-evolving partners: creators need toolchains and monetization that reward quality and experimentation, while consumers need seamless, context-aware experiences that respect privacy and deliver value. By aligning investment priorities around these dual imperatives, businesses can both protect core revenue engines and unlock new growth avenues in the rapidly transforming mobile entertainment ecosystem.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Rise of cloud gaming platforms enabling high-fidelity mobile streaming experiences
  • 5.2. Integration of augmented reality and location-based mechanics in mobile games
  • 5.3. Expansion of social gaming features and live streaming communities within apps
  • 5.4. Adoption of subscription-based gaming and entertainment bundles on mobile devices
  • 5.5. Leveraging AI-driven personalization and generative content in mobile entertainment
  • 5.6. Development of cross-platform play linking mobile gaming with console and PC ecosystems
  • 5.7. Growth of mobile esports tournaments and in-game competitive events with real-time leaderboards
  • 5.8. Emergence of NFT-based assets and blockchain-powered digital collectibles in mobile titles
  • 5.9. Increasing reliance on 5G networks to support immersive AR, VR, and real-time multiplayer experiences
  • 5.10. Advancements in mobile device audio-visual hardware enabling HDR displays and spatial audio for games

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Mobile Entertainment Market, by Content Type

  • 8.1. Ebooks And Audiobooks
    • 8.1.1. Ai-Generated Audio Content
    • 8.1.2. Audiobooks
    • 8.1.3. Ebooks
    • 8.1.4. Subscription Ereading
  • 8.2. Mobile Games
    • 8.2.1. Casual Games
      • 8.2.1.1. Hyper-Casual Games
      • 8.2.1.2. Social Casino Games
    • 8.2.2. Esports Titles
      • 8.2.2.1. Mobile AR Esports
    • 8.2.3. Hardcore Games
      • 8.2.3.1. Cloud-Based AAA Titles
  • 8.3. Music Streaming
    • 8.3.1. Ad-Supported Services
      • 8.3.1.1. Free Tier
      • 8.3.1.2. Premium Ad-Supported Tier
    • 8.3.2. Immersive Audio Experiences
    • 8.3.3. Subscription Services
      • 8.3.3.1. Family Plans
      • 8.3.3.2. Individual Plans
  • 8.4. Social Media Entertainment
    • 8.4.1. Ar Social Experiences
    • 8.4.2. Live Streaming
    • 8.4.3. Short-Form Video
  • 8.5. Video Streaming
    • 8.5.1. Ad-Supported VoD
    • 8.5.2. Interactive Video Streaming
    • 8.5.3. Subscription VoD
      • 8.5.3.1. Bundled SVOD
      • 8.5.3.2. Standalone SVOD
    • 8.5.4. Transactional VoD

9. Mobile Entertainment Market, by Monetization Model

  • 9.1. Advertising
    • 9.1.1. Programmatic Advertising
  • 9.2. In-App Purchases
    • 9.2.1. Cosmetic Items
    • 9.2.2. Loot Boxes
  • 9.3. Paid Downloads
  • 9.4. Subscriptions
    • 9.4.1. Hybrid Models

10. Mobile Entertainment Market, by Platform Type

  • 10.1. Foldable Devices
  • 10.2. Smartphones
  • 10.3. Tablets
  • 10.4. Wearables

11. Mobile Entertainment Market, by Region

  • 11.1. Americas
    • 11.1.1. North America
    • 11.1.2. Latin America
  • 11.2. Europe, Middle East & Africa
    • 11.2.1. Europe
    • 11.2.2. Middle East
    • 11.2.3. Africa
  • 11.3. Asia-Pacific

12. Mobile Entertainment Market, by Group

  • 12.1. ASEAN
  • 12.2. GCC
  • 12.3. European Union
  • 12.4. BRICS
  • 12.5. G7
  • 12.6. NATO

13. Mobile Entertainment Market, by Country

  • 13.1. United States
  • 13.2. Canada
  • 13.3. Mexico
  • 13.4. Brazil
  • 13.5. United Kingdom
  • 13.6. Germany
  • 13.7. France
  • 13.8. Russia
  • 13.9. Italy
  • 13.10. Spain
  • 13.11. China
  • 13.12. India
  • 13.13. Japan
  • 13.14. Australia
  • 13.15. South Korea

14. Competitive Landscape

  • 14.1. Market Share Analysis, 2024
  • 14.2. FPNV Positioning Matrix, 2024
  • 14.3. Competitive Analysis
    • 14.3.1. Tencent Holdings Limited
    • 14.3.2. NetEase, Inc.
    • 14.3.3. Activision Blizzard, Inc.
    • 14.3.4. Sea Limited
    • 14.3.5. Electronic Arts Inc.
    • 14.3.6. Zynga Inc.
    • 14.3.7. Ubisoft Entertainment SA
    • 14.3.8. Take-Two Interactive Software, Inc.
    • 14.3.9. Com2uS Corp.
    • 14.3.10. GungHo Online Entertainment, Inc.

LIST OF FIGURES

  • FIGURE 1. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CONTENT TYPE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CONTENT TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MONETIZATION MODEL, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MONETIZATION MODEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PLATFORM TYPE, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PLATFORM TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 9. AMERICAS MOBILE ENTERTAINMENT MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. NORTH AMERICA MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 11. LATIN AMERICA MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. EUROPE, MIDDLE EAST & AFRICA MOBILE ENTERTAINMENT MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 13. EUROPE MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. MIDDLE EAST MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. AFRICA MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. ASEAN MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. GCC MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. EUROPEAN UNION MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. BRICS MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. G7 MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. NATO MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. MOBILE ENTERTAINMENT MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 26. MOBILE ENTERTAINMENT MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. MOBILE ENTERTAINMENT MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CONTENT TYPE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AI-GENERATED AUDIO CONTENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AI-GENERATED AUDIO CONTENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AI-GENERATED AUDIO CONTENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AI-GENERATED AUDIO CONTENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AI-GENERATED AUDIO CONTENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AI-GENERATED AUDIO CONTENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AUDIOBOOKS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AUDIOBOOKS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AUDIOBOOKS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AUDIOBOOKS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AUDIOBOOKS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AUDIOBOOKS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION EREADING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION EREADING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION EREADING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION EREADING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION EREADING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION EREADING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CASUAL GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYPER-CASUAL GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYPER-CASUAL GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYPER-CASUAL GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYPER-CASUAL GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYPER-CASUAL GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYPER-CASUAL GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL CASINO GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL CASINO GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL CASINO GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL CASINO GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL CASINO GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL CASINO GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ESPORTS TITLES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE AR ESPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE AR ESPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE AR ESPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE AR ESPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE AR ESPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MOBILE AR ESPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HARDCORE GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CLOUD-BASED AAA TITLES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CLOUD-BASED AAA TITLES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CLOUD-BASED AAA TITLES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CLOUD-BASED AAA TITLES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CLOUD-BASED AAA TITLES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY CLOUD-BASED AAA TITLES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MUSIC STREAMING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED SERVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FREE TIER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FREE TIER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FREE TIER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FREE TIER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FREE TIER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FREE TIER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PREMIUM AD-SUPPORTED TIER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PREMIUM AD-SUPPORTED TIER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PREMIUM AD-SUPPORTED TIER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PREMIUM AD-SUPPORTED TIER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PREMIUM AD-SUPPORTED TIER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PREMIUM AD-SUPPORTED TIER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IMMERSIVE AUDIO EXPERIENCES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IMMERSIVE AUDIO EXPERIENCES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IMMERSIVE AUDIO EXPERIENCES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IMMERSIVE AUDIO EXPERIENCES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IMMERSIVE AUDIO EXPERIENCES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IMMERSIVE AUDIO EXPERIENCES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION SERVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FAMILY PLANS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FAMILY PLANS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FAMILY PLANS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FAMILY PLANS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FAMILY PLANS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FAMILY PLANS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INDIVIDUAL PLANS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INDIVIDUAL PLANS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INDIVIDUAL PLANS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INDIVIDUAL PLANS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INDIVIDUAL PLANS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INDIVIDUAL PLANS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SOCIAL MEDIA ENTERTAINMENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AR SOCIAL EXPERIENCES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AR SOCIAL EXPERIENCES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AR SOCIAL EXPERIENCES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AR SOCIAL EXPERIENCES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AR SOCIAL EXPERIENCES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AR SOCIAL EXPERIENCES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LIVE STREAMING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LIVE STREAMING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LIVE STREAMING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LIVE STREAMING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LIVE STREAMING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LIVE STREAMING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SHORT-FORM VIDEO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SHORT-FORM VIDEO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SHORT-FORM VIDEO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SHORT-FORM VIDEO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SHORT-FORM VIDEO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SHORT-FORM VIDEO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY VIDEO STREAMING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY AD-SUPPORTED VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INTERACTIVE VIDEO STREAMING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INTERACTIVE VIDEO STREAMING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INTERACTIVE VIDEO STREAMING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INTERACTIVE VIDEO STREAMING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INTERACTIVE VIDEO STREAMING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY INTERACTIVE VIDEO STREAMING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTION VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY BUNDLED SVOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY BUNDLED SVOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY BUNDLED SVOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY BUNDLED SVOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY BUNDLED SVOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY BUNDLED SVOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY STANDALONE SVOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY STANDALONE SVOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY STANDALONE SVOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY STANDALONE SVOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY STANDALONE SVOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY STANDALONE SVOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TRANSACTIONAL VOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TRANSACTIONAL VOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TRANSACTIONAL VOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TRANSACTIONAL VOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TRANSACTIONAL VOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MONETIZATION MODEL, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY MONETIZATION MODEL, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY ADVERTISING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PROGRAMMATIC ADVERTISING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY IN-APP PURCHASES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY COSMETIC ITEMS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY COSMETIC ITEMS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY COSMETIC ITEMS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY COSMETIC ITEMS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY COSMETIC ITEMS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY COSMETIC ITEMS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LOOT BOXES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LOOT BOXES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LOOT BOXES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LOOT BOXES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LOOT BOXES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY LOOT BOXES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PAID DOWNLOADS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PAID DOWNLOADS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 259. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PAID DOWNLOADS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 260. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PAID DOWNLOADS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 261. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PAID DOWNLOADS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 262. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PAID DOWNLOADS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 263. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, 2018-2024 (USD MILLION)
  • TABLE 264. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, 2025-2032 (USD MILLION)
  • TABLE 265. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 266. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 267. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 268. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 269. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 270. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SUBSCRIPTIONS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 271. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYBRID MODELS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 272. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYBRID MODELS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 273. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYBRID MODELS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 274. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYBRID MODELS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 275. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYBRID MODELS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 276. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY HYBRID MODELS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 277. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PLATFORM TYPE, 2018-2024 (USD MILLION)
  • TABLE 278. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY PLATFORM TYPE, 2025-2032 (USD MILLION)
  • TABLE 279. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FOLDABLE DEVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 280. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FOLDABLE DEVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 281. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FOLDABLE DEVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 282. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FOLDABLE DEVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 283. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FOLDABLE DEVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 284. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY FOLDABLE DEVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 285. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SMARTPHONES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 286. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SMARTPHONES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 287. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SMARTPHONES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 288. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SMARTPHONES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 289. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SMARTPHONES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 290. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY SMARTPHONES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 291. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TABLETS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 292. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TABLETS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 293. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TABLETS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 294. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TABLETS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 295. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TABLETS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 296. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY TABLETS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 297. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY WEARABLES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 298. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY WEARABLES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 299. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY WEARABLES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 300. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY WEARABLES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 301. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY WEARABLES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 302. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY WEARABLES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 303. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 304. GLOBAL MOBILE ENTERTAINMENT MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 305. AMERICAS MOBILE ENTERTAINMENT MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 306. AMERICAS MOBILE ENTERTAINMENT MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 307. AMERICAS MOBILE ENTERTAINMENT MARKET SIZE, BY CONTENT TYPE, 2018-2024 (USD MILLION)
  • TABLE 308. AMERICAS MOBILE ENTERTAINMENT MARKET SIZE, BY CONTENT TYPE, 2025-2032 (USD MILLION)
  • TABLE 309. AMERICAS MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, 2018-2024 (USD MILLION)
  • TABLE 310. AMERICAS MOBILE ENTERTAINMENT MARKET SIZE, BY EBOOKS AND AUDIOBOOKS, 2025-2032 (USD MILLIO