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市場調查報告書
商品編碼
1752308

全球行動娛樂市場規模研究與預測（依服務、廣告和區域分類）2025-2035 年預測

Global Mobile Entertainment Market Size Study & Forecast, by Services, Advertisement and Regional Forecasts 2025-2035
出版日期: | 出版商: Bizwit Research & Consulting LLP | 英文 285 Pages | 商品交期: 2-3個工作天內

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簡介目錄

2024年，全球行動娛樂市場規模約為2,748.4億美元，預計在2025-2035年預測期內，其年複合成長率(CAGR) 將達到驚人的17.20%。隨著世界無縫轉向依需數位文化，行動娛樂已迅速發展成為媒體消費的基石。行動優先策略、5G部署以及人工智慧驅動的內容個人化的融合，徹底改變了娛樂的分發、存取和貨幣化方式。從沉浸式行動遊戲體驗到精選音樂串流媒體和行動電視直播，當今的娛樂格局建立在即時參與和互動性的基礎上，而這主要由智慧型手機和增強的連接性驅動。

在行動用戶激增、智慧型手機普及率不斷提升以及新興經濟體快速城鎮化等因素的催化下，市場正在經歷一場結構性變革。在服務領域，行動遊戲憑藉其低門檻、免費增值模式以及與社交功能和擴增實境的融合，繼續超越其他領域。同時，行動音樂和電視服務正在利用消費者對個人化、基於訂閱的捆綁服務以及多螢幕存取的偏好。同樣具有變革意義的是行動廣告的成長——社群媒體廣告、應用程式內推廣和影片廣告正在重新定義內容創作者和媒體平台的數位收入來源，從而為用戶參與和獲利開闢新的途徑。

從區域來看，北美預計將在2025年佔據主導地位，這得益於其高度數位化的人口結構、較高的ARPU（每用戶平均收入）以及成熟的行動廣告生態系統。尤其是美國，它在行動內容製作和貨幣化的創新方面處於領先地位。同時，預計到2035年，亞太地區將經歷最快的成長，這得益於蓬勃發展的年輕人口、智慧型手機的普及以及中國、印度和印尼等國家對高速行動網路的持續投資。在歐洲，對優質內容的需求不斷成長以及消費者在行動訂閱上的支出增加，將進一步促進該地區在該領域的強勁成長軌跡。

本研究旨在確定近年來不同部門市場和國家的市場規模，並預測未來幾年的市場規模。報告旨在結合研究對象國家/地區的產業定性和定量分析。報告還提供了決定市場未來成長的關鍵因素（例如促進因素和課題）的詳細資訊。此外，報告還涵蓋了微觀市場中利害關係人的潛在投資機會，以及對競爭格局和主要參與者產品供應的詳細分析。市場部門和子部門市場的詳細解釋如下：

目錄

第1章：全球行動娛樂市場報告範圍與方法

  • 研究目標
  • 研究方法
    • 預測模型
    • 案頭研究
    • 自上而下和自下而上的方法
  • 研究屬性
  • 研究範圍
    • 市場定義
    • 市場部門
  • 研究假設
    • 包容與排斥
    • 限制
    • 研究涵蓋的年份

第2章：執行摘要

  • CEO/CXO 立場
  • 戰略洞察
  • ESG分析
  • 主要發現

第3章：全球行動娛樂市場力量分析

  • 塑造全球行動娛樂市場的市場力量（2024-2035）
  • 驅動程式
    • 智慧型手機快速普及和5G網路部署
    • 依需個人化內容需求激增
  • 限制
    • 資料隱私和安全問題
    • 高昂的內容創作與授權成本
  • 機會
    • 新興市場的擴張和可支配收入的增加
    • AR/VR與雲端遊戲技術的融合

第4章：全球移動娛樂產業分析

  • 波特五力模型
    • 買方議價能力
    • 供應商的議價能力
    • 新進入者的威脅
    • 替代品的威脅
    • 競爭對手
  • 波特五力預測模型（2024-2035）
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會的
    • 科技
    • 環境的
    • 合法的
  • 最佳投資機會
  • 最佳制勝策略（2025年）
  • 市佔率分析（2024-2025）
  • 2025年全球定價分析與趨勢
  • 分析師建議與結論

第5章：全球行動娛樂市場規模及預測：依服務分類 - 2025-2035

  • 市場概覽
  • 全球行動娛樂市場表現-潛力分析（2025年）
  • 手機遊戲
    • 2024-2035 年主要國家部門估計與預測
    • 2025 年至 2035 年各地區市場規模分析
  • 行動音樂
    • 2024-2035 年主要國家部門估計與預測
    • 2025 年至 2035 年各地區市場規模分析
  • 行動電視
    • 2024-2035 年主要國家部門估計與預測
    • 2025 年至 2035 年各地區市場規模分析

第6章：全球行動娛樂市場規模及預測：依廣告 - 2025-2035

  • 市場概覽
  • 全球行動娛樂市場表現-潛力分析（2025年）
  • 社群媒體廣告
    • 2024-2035 年主要國家部門估計與預測
    • 2025 年至 2035 年各地區市場規模分析
  • 網路影片廣告
    • 2024-2035 年主要國家部門估計與預測
    • 2025 年至 2035 年各地區市場規模分析
  • 應用程式內廣告
    • 2024-2035 年主要國家部門估計與預測
    • 2025 年至 2035 年各地區市場規模分析

第7章：全球行動娛樂市場規模及預測：依地區分類 - 2025-2035

  • 、區域市場概況
  • 領先國家和新興國家
  • 北美洲
    • 美國
    • 加拿大
  • 歐洲
    • 英國
    • 德國
    • 法國
    • 西班牙
    • 義大利
    • 歐洲其他地區
  • 亞太地區
    • 中國
    • 印度
    • 日本
    • 澳洲
    • 韓國
    • 亞太地區其他地區
  • 拉丁美洲
    • 巴西
    • 墨西哥
  • 中東和非洲
    • 阿拉伯聯合大公國
    • 沙烏地阿拉伯
    • 南非
    • 中東和非洲其他地區

第 8 章：競爭情報

  • 頂級市場策略
  • 谷歌有限責任公司
    • 公司概況
    • 主要高階主管
    • 公司概況
    • 財務表現（取決於數據可用性）
    • 產品/服務端口
    • 近期發展
    • 市場策略
    • SWOT分析
  • 蘋果公司
  • 亞馬遜公司
  • 騰訊控股有限公司
  • Netflix公司
  • 位元組跳動有限公司
  • Facebook（Meta Platforms Inc.）
  • Spotify科技公司
  • 電子藝界公司
  • 動視暴雪公司
  • Snap公司
  • Glu移動公司
  • Gameloft SE
  • Twitter公司
  • Hulu有限責任公司
簡介目錄

The Global Mobile Entertainment Market is valued at approximately USD 274.84 billion in 2024 and is projected to expand at an impressive compound annual growth rate (CAGR) of 17.20% over the forecast period 2025-2035. As the world seamlessly pivots toward an on-demand digital culture, mobile entertainment has rapidly evolved into the cornerstone of media consumption. The convergence of mobile-first strategies, 5G deployment, and AI-driven content personalization has radically transformed how entertainment is distributed, accessed, and monetized. From immersive mobile gaming experiences to curated music streaming and live mobile TV, today's entertainment landscape is built on real-time engagement and interactivity-driven primarily by smartphones and enhanced connectivity.

The market is undergoing a tectonic shift catalyzed by the surge in mobile subscribers, escalating smartphone penetration, and rapid urbanization across emerging economies. On the services front, mobile gaming continues to outperform other segments due to its low entry barrier, freemium models, and integration with social features and augmented reality. Meanwhile, mobile music and TV services are capitalizing on consumer preferences for personalization, subscription-based bundles, and multi-screen access. Equally transformative is the growth of mobile advertising-social media ads, in-app promotions, and video commercials are redefining digital revenue streams for content creators and media platforms, thus opening new pathways for user engagement and monetization.

Regionally, North America is expected to hold a commanding share of the market in 2025, driven by a highly digitalized population, high ARPU (Average Revenue Per User), and the maturity of mobile advertising ecosystems. The United States, in particular, leads the innovation curve in mobile content production and monetization. Meanwhile, Asia Pacific is anticipated to experience the fastest growth through 2035, propelled by a booming youth demographic, widespread smartphone adoption, and ongoing investments in high-speed mobile networks in countries such as China, India, and Indonesia. In Europe, rising demand for premium content and increased consumer spend on mobile subscriptions further contribute to the region's robust growth trajectory in this space.

Major market player included in this report are:

  • Google LLC
  • Apple Inc.
  • Amazon.com Inc.
  • Tencent Holdings Ltd.
  • Netflix Inc.
  • ByteDance Ltd.
  • Facebook (Meta Platforms Inc.)
  • Spotify Technology S.A.
  • Electronic Arts Inc.
  • Activision Blizzard Inc.
  • Snap Inc.
  • Glu Mobile Inc.
  • Gameloft SE
  • Twitter Inc.
  • Hulu LLC

Global Mobile Entertainment Market Report Scope:

  • Historical Data - 2023, 2024
  • Base Year for Estimation - 2024
  • Forecast period - 2025-2035
  • Report Coverage - Revenue forecast, Company Ranking, Competitive Landscape, Growth factors, and Trends
  • Regional Scope - North America; Europe; Asia Pacific; Latin America; Middle East & Africa
  • Customization Scope - Free report customization (equivalent up to 8 analysts' working hours) with purchase. Addition or alteration to country, regional & segment scope*

The objective of the study is to define market sizes of different segments & countries in recent years and to forecast the values for the coming years. The report is designed to incorporate both qualitative and quantitative aspects of the industry within the countries involved in the study. The report also provides detailed information about crucial aspects, such as driving factors and challenges, which will define the future growth of the market. Additionally, it incorporates potential opportunities in micro-markets for stakeholders to invest, along with a detailed analysis of the competitive landscape and product offerings of key players. The detailed segments and sub-segments of the market are explained below:

By Services:

  • Mobile Games
  • Mobile Music
  • Mobile TV

By Advertisement:

  • Social Media Advertising
  • Online Video Advertising
  • In-App Advertising

By Region:

  • North America
  • U.S.
  • Canada
  • Europe
  • UK
  • Germany
  • France
  • Spain
  • Italy
  • ROE
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • RoAPAC
  • Latin America
  • Brazil
  • Mexico
  • Middle East & Africa
  • UAE
  • Saudi Arabia
  • South Africa
  • Rest of Middle East & Africa

Key Takeaways:

  • Market Estimates & Forecast for 10 years from 2025 to 2035.
  • Annualized revenues and regional level analysis for each market segment.
  • Detailed analysis of geographical landscape with Country level analysis of major regions.
  • Competitive landscape with information on major players in the market.
  • Analysis of key business strategies and recommendations on future market approach.
  • Analysis of competitive structure of the market.
  • Demand side and supply side analysis of the market.

Table of Contents

Chapter 1. Global Mobile Entertainment Market Report Scope & Methodology

  • 1.1. Research Objective
  • 1.2. Research Methodology
    • 1.2.1. Forecast Model
    • 1.2.2. Desk Research
    • 1.2.3. Top Down and Bottom-Up Approach
  • 1.3. Research Attributes
  • 1.4. Scope of the Study
    • 1.4.1. Market Definition
    • 1.4.2. Market Segmentation
  • 1.5. Research Assumption
    • 1.5.1. Inclusion & Exclusion
    • 1.5.2. Limitations
    • 1.5.3. Years Considered for the Study

Chapter 2. Executive Summary

  • 2.1. CEO/CXO Standpoint
  • 2.2. Strategic Insights
  • 2.3. ESG Analysis
  • 2.4. Key Findings

Chapter 3. Global Mobile Entertainment Market Forces Analysis

  • 3.1. Market Forces Shaping The Global Mobile Entertainment Market 2024-2035
  • 3.2. Drivers
    • 3.2.1. Rapid Smartphone Penetration and 5G Network Rollout
    • 3.2.2. Surging Demand for On-Demand, Personalized Content
  • 3.3. Restraints
    • 3.3.1. Data Privacy and Security Concerns
    • 3.3.2. High Content Creation and Licensing Costs
  • 3.4. Opportunities
    • 3.4.1. Expansion in Emerging Markets and Rising Disposable Incomes
    • 3.4.2. Integration of AR/VR and Cloud Gaming Technologies

Chapter 4. Global Mobile Entertainment Industry Analysis

  • 4.1. Porter's 5 Forces Model
    • 4.1.1. Bargaining Power of Buyer
    • 4.1.2. Bargaining Power of Supplier
    • 4.1.3. Threat of New Entrants
    • 4.1.4. Threat of Substitutes
    • 4.1.5. Competitive Rivalry
  • 4.2. Porter's 5 Force Forecast Model 2024-2035
  • 4.3. PESTEL Analysis
    • 4.3.1. Political
    • 4.3.2. Economical
    • 4.3.3. Social
    • 4.3.4. Technological
    • 4.3.5. Environmental
    • 4.3.6. Legal
  • 4.4. Top Investment Opportunities
  • 4.5. Top Winning Strategies 2025
  • 4.6. Market Share Analysis 2024-2025
  • 4.7. Global Pricing Analysis and Trends 2025
  • 4.8. Analyst Recommendation & Conclusion

Chapter 5. Global Mobile Entertainment Market Size & Forecasts by Services 2025-2035

  • 5.1. Market Overview
  • 5.2. Global Mobile Entertainment Market Performance - Potential Analysis 2025
  • 5.3. Mobile Games
    • 5.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 5.3.2. Market Size Analysis, by Region, 2025-2035
  • 5.4. Mobile Music
    • 5.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 5.4.2. Market Size Analysis, by Region, 2025-2035
  • 5.5. Mobile TV
    • 5.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 5.5.2. Market Size Analysis, by Region, 2025-2035

Chapter 6. Global Mobile Entertainment Market Size & Forecasts by Advertisement 2025-2035

  • 6.1. Market Overview
  • 6.2. Global Mobile Entertainment Market Performance - Potential Analysis 2025
  • 6.3. Social Media Advertising
    • 6.3.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 6.3.2. Market Size Analysis, by Region, 2025-2035
  • 6.4. Online Video Advertising
    • 6.4.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 6.4.2. Market Size Analysis, by Region, 2025-2035
  • 6.5. In-App Advertising
    • 6.5.1. Top Countries Breakdown Estimates & Forecasts, 2024-2035
    • 6.5.2. Market Size Analysis, by Region, 2025-2035

Chapter 7. Global Mobile Entertainment Market Size & Forecasts by Region 2025-2035

  • 7.1. Mobile Entertainment Market, Regional Market Snapshot
  • 7.2. Top Leading & Emerging Countries
  • 7.3. North America Mobile Entertainment Market
    • 7.3.1. U.S. Mobile Entertainment Market
      • 7.3.1.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.3.1.2. Market Size Analysis, by Region, 2025-2035
    • 7.3.2. Canada Mobile Entertainment Market
      • 7.3.2.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.3.2.2. Market Size Analysis, by Region, 2025-2035
  • 7.4. Europe Mobile Entertainment Market
    • 7.4.1. UK Mobile Entertainment Market
      • 7.4.1.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.4.1.2. Market Size Analysis, by Region, 2025-2035
    • 7.4.2. Germany Mobile Entertainment Market
      • 7.4.2.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.4.2.2. Market Size Analysis, by Region, 2025-2035
    • 7.4.3. France Mobile Entertainment Market
      • 7.4.3.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.4.3.2. Market Size Analysis, by Region, 2025-2035
    • 7.4.4. Spain Mobile Entertainment Market
      • 7.4.4.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.4.4.2. Market Size Analysis, by Region, 2025-2035
    • 7.4.5. Italy Mobile Entertainment Market
      • 7.4.5.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.4.5.2. Market Size Analysis, by Region, 2025-2035
    • 7.4.6. Rest of Europe Mobile Entertainment Market
      • 7.4.6.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.4.6.2. Market Size Analysis, by Region, 2025-2035
  • 7.5. Asia Pacific Mobile Entertainment Market
    • 7.5.1. China Mobile Entertainment Market
      • 7.5.1.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.5.1.2. Market Size Analysis, by Region, 2025-2035
    • 7.5.2. India Mobile Entertainment Market
      • 7.5.2.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.5.2.2. Market Size Analysis, by Region, 2025-2035
    • 7.5.3. Japan Mobile Entertainment Market
      • 7.5.3.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.5.3.2. Market Size Analysis, by Region, 2025-2035
    • 7.5.4. Australia Mobile Entertainment Market
      • 7.5.4.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.5.4.2. Market Size Analysis, by Region, 2025-2035
    • 7.5.5. South Korea Mobile Entertainment Market
      • 7.5.5.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.5.5.2. Market Size Analysis, by Region, 2025-2035
    • 7.5.6. Rest of APAC Mobile Entertainment Market
      • 7.5.6.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.5.6.2. Market Size Analysis, by Region, 2025-2035
  • 7.6. Latin America Mobile Entertainment Market
    • 7.6.1. Brazil Mobile Entertainment Market
      • 7.6.1.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.6.1.2. Market Size Analysis, by Region, 2025-2035
    • 7.6.2. Mexico Mobile Entertainment Market
      • 7.6.2.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.6.2.2. Market Size Analysis, by Region, 2025-2035
  • 7.7. Middle East & Africa Mobile Entertainment Market
    • 7.7.1. UAE Mobile Entertainment Market
      • 7.7.1.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.7.1.2. Market Size Analysis, by Region, 2025-2035
    • 7.7.2. Saudi Arabia Mobile Entertainment Market
      • 7.7.2.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.7.2.2. Market Size Analysis, by Region, 2025-2035
    • 7.7.3. South Africa Mobile Entertainment Market
      • 7.7.3.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.7.3.2. Market Size Analysis, by Region, 2025-2035
    • 7.7.4. Rest of Middle East & Africa Mobile Entertainment Market
      • 7.7.4.1. Services & Advertisement Breakdown Size & Forecasts, 2025-2035
      • 7.7.4.2. Market Size Analysis, by Region, 2025-2035

Chapter 8. Competitive Intelligence

  • 8.1. Top Market Strategies
  • 8.2. Google LLC
    • 8.2.1. Company Overview
    • 8.2.2. Key Executives
    • 8.2.3. Company Snapshot
    • 8.2.4. Financial Performance (Subject to Data Availability)
    • 8.2.5. Product/Services Port
    • 8.2.6. Recent Development
    • 8.2.7. Market Strategies
    • 8.2.8. SWOT Analysis
  • 8.3. Apple Inc.
  • 8.4. Amazon.com Inc.
  • 8.5. Tencent Holdings Ltd.
  • 8.6. Netflix Inc.
  • 8.7. ByteDance Ltd.
  • 8.8. Facebook (Meta Platforms Inc.)
  • 8.9. Spotify Technology S.A.
  • 8.10. Electronic Arts Inc.
  • 8.11. Activision Blizzard Inc.
  • 8.12. Snap Inc.
  • 8.13. Glu Mobile Inc.
  • 8.14. Gameloft SE
  • 8.15. Twitter Inc.
  • 8.16. Hulu LLC