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市場調查報告書
商品編碼
1861471

擴增實境遊戲市場：按組件、設備類型、模式、收入模式、最終用戶和分銷管道分類 - 全球預測（2025-2032 年）

AR Gaming Market by Component, Device Type, Mode, Revenue Model, End User, Distribution Channel - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 182 Pages | 商品交期: 最快1-2個工作天內

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預計到 2032 年，AR 遊戲市場將成長至 355.9 億美元，複合年成長率為 17.00%。

主要市場統計數據
基準年 2024 101.3億美元
預計年份：2025年 118.4億美元
預測年份：2032年 355.9億美元
複合年成長率 (%) 17.00%

擴增實境（AR）遊戲策略背景評估：識別設備多樣性、軟體生態系統和獲利途徑，並確定近期優先事項

擴增實境遊戲正處於關鍵的轉折點，技術成熟度、消費者期望和企業利益正在匯聚，共同塑造新的商業性軌跡。本文旨在為高階主管和產品負責人提供策略背景，闡明影響近期成果的關鍵價值槓桿：設備創新、內容深度、分發模式和獲利機制。當前時代的特點是多種設備形態並存，從空間頭戴式顯示器和智慧眼鏡到行動優先體驗，每種形態都有其獨特的產品設計限制、用戶體驗範式和上市時間要求。

探索正在改變擴增實境(AR) 格局的相互關聯的技術和商業性轉折點，包括設備多樣性、連接性和內容生態系統。

AR遊戲領域正經歷一場變革，其驅動力主要來自三個相互依存的因素：硬體創新、連結性和邊緣運算技術的進步，以及日益成熟的內容生態系統。硬體發展正從單一用途的頭戴式設備擴展到專用設備、頭戴式顯示器、輕巧的消費級智慧眼鏡，以及無處不在的智慧型手機和平板電腦。這種多樣化的設備形態催生了不同的互動模式，其中空間AR和獨立連接設備重新定義了沉浸感，而智慧眼鏡和行動平台則優先考慮了易用性和社交融合。因此，產品藍圖必須在沉浸感、便攜性和價格之間找到最佳平衡點。

分析2025年美國關稅變化對硬體依賴型AR遊戲領域的採購、供應鏈多元化和戰略產品權衡的影響

2025年的關稅調整和不斷變化的貿易政策為依賴硬體的產業帶來了新的成本和供應鏈複雜性，擴增實境（AR）遊戲產業也不例外。美國關稅的累積影響給零件籌資策略帶來了壓力，尤其是對於專用設備和頭戴式顯示器的製造商而言。這些產品依賴專用光學元件、感測器和半導體元件。不斷上漲的採購成本和更長的前置作業時間促使製造商加快供應商多元化和區域採購，以降低風險。許多公司優先選擇東南亞和墨西哥的合作夥伴，以緩解關稅帶來的成本上漲。

闡明AR遊戲中組件、設備類型、實現方式、收入機制、用戶產業和分銷管道之間的多維細分結構

細分市場分析揭示了擴增實境（AR）遊戲生態系統的複雜層次，並突顯了策略投資能夠帶來最大回報的領域。從元件角度來看，硬體、服務和軟體構成了獨立但又相互依存的收入和營運領域。硬體涵蓋專用設備、頭戴式顯示器、智慧眼鏡、智慧型手機和平板電腦，每個子類別都面臨獨特的工程和上市時間挑戰。服務包括諮詢、維護支援和系統整合，透過降低准入門檻，加速了企業級市場的普及。軟體由內容、中介軟體和平台元件構成，其中中介軟體尤其成為一項關鍵的基礎技術，能夠實現跨裝置互通性和平台級分發控制。

評估美洲、歐洲、中東和非洲以及亞太地區商業和監管基礎設施的差異將如何影響擴增實境遊戲策略

區域趨勢將決定產品的設計、行銷和支援方式，反映出不同地理的需求、管理體制和基礎設施成熟度。在美洲，消費者對行動擴增實境（AR）的熟悉程度以及濃厚的遊戲文化正在推動基於位置的娛樂和行動優先體驗的快速普及。同時，零售和醫療保健行業的企業客戶也擴大測試AR計劃，並專注於可衡量的業務成果。美洲也是專注於知識產權（IP）貨幣化和跨平台分發的軟體平台和內容工作室的關鍵市場。

分析整個生態系統中的策略原型，從平台所有者到中間件供應商和整合商，以發現競爭優勢領域和合作機會。

競爭格局由平台所有者、硬體製造商、中介軟體供應商、內容工作室和服務整合商組成，各方都採取差異化策略，試圖在價值鏈中佔有一席之地。平台所有者正大力投資於開發者生態系統和分銷管道，以確保持續的收入來源，並透過訂閱和應用程式內經濟模式最大化用戶終身價值。硬體OEM廠商則專注於最佳化光學性能、電池續航力和人體工學設計，同時也在探索能夠延長設備壽命並實現功能逐步推出的模組化架構。

為穩定供應鏈、加速開發者生態系統、採用軟體優先的商業模式以及嵌入隱私設計實踐，經營團隊採取了以行動為導向的策略性舉措。

產業領導者應優先採取一系列切實可行的措施，將技術可能性轉化為永續的商業性成果。首先，應實現供應鏈多元化和地理分散化，以降低關稅和物流波動帶來的風險，並建立策略性零件夥伴關係，確保長期供貨和可預測的產品發布週期。其次，應盡可能採用軟體優先的理念，將硬體定位為賦能工具而非收入促進因素，從而降低資本支出強度並加快功能改善週期。

我們提出了一種混合方法研究框架，結合了初步訪談、技術檢驗和多源檢驗，以確保穩健且可操作的 AR 遊戲情報。

本文摘要的研究結果是透過混合方法研究途徑以嚴謹的三角驗證方式整合了第一手訪談、技術檢驗和多來源二手檢驗。第一手資料包括對設備工程師、平台架構師、內容製作人、系統整合商以及消費和企業級市場的商業採購人員進行的結構化訪談，旨在收集有關產品限制、市場接受度促進因素和採購考慮的第一手資訊。技術檢驗檢視了產品規格、開發者工具鍊和平台SDK，以評估互通性和開發者遇到的痛點。

透過夥伴關係、管治和用戶信任，將設備和平台創新轉化為可複製的商業性成果，已成為一項策略要務。

總之，擴增實境（AR）遊戲正從一種實驗性的新奇事物轉變為一種融合娛樂、商業和企業應用的重要策略媒介。日益多元化的設備生態系統、不斷發展的連接性以及日益成熟的內容和中間件層之間的相互作用，既帶來了機遇，也帶來了營運上的複雜性。那些能夠將產品開發與切實可行的供應鏈策略相結合、優先考慮降低開發者門檻的軟體平台策略，並設計出既適合消費者又適合商業買家的盈利模式的公司，將更有利於獲取永續的價值。

目錄

第1章：序言

第2章調查方法

第3章執行摘要

第4章 市場概覽

第5章 市場洞察

  • 一種基於位置的個人化擴增實境遊戲體驗，利用現實世界的地標作為互動遊戲元素。
  • 整合持久共用的多人擴增實境世界，實現無縫的跨平台社交遊戲體驗
  • 人工智慧驅動的即時環境掃描最佳化了擴增實境物體的放置和互動精度。
  • 一款利用AR技術驅動的健身健康遊戲，透過運動追蹤實現身臨其境型健康監測。
  • 透過在零售和電子商務領域整合AR遊戲機制，增強品牌互動
  • 透過企業導向的AR培訓與入職解決方案，實現員工發展與協作的遊戲化

第6章美國關稅的累積影響，2025年

第7章：人工智慧的累積影響，2025年

第8章：AR遊戲市場（依組件分類）

  • 硬體
    • 專用設備
    • 頭戴式顯示器
    • 智慧眼鏡
    • 智慧型手機/平板電腦
  • 服務
    • 諮詢
    • 維護支援
    • 系統整合
  • 軟體
    • 內容
    • 中介軟體
    • 平台

第9章：按設備類型分類的AR遊戲市場

  • 專用設備
    • 基於位置
    • 桌面型
  • 頭戴式顯示器
    • 空間擴增實境
    • 獨立版
    • 繫繩
  • 智慧眼鏡
    • 光傳輸類型
    • 影片透視
  • 智慧型手機/平板電腦
    • 安卓設備
    • iOS 裝置

第10章：AR遊戲市場模式

  • 基於設備的
    • 室內的
    • 戶外
  • 基於位置
    • 基於信標
    • 基於GPS的
    • 基於Wi-Fi

第11章 AR遊戲市場依收入模式分類

  • 廣告
    • 遊戲內廣告
    • 贊助體驗
  • 應用程式內收費
    • 消耗品
    • 非消耗品
    • 高級貨幣
  • 付費下載
  • 訂閱
    • 年度的
    • 每月

第12章 最終用戶視角下的AR遊戲市場

  • 商業的
    • 防禦
    • 教育
    • 衛生保健
    • 零售
    • 主題樂園
  • 消費者
    • 休閒玩家
    • 核心玩家

第13章：AR遊戲市場通路

  • 離線
    • 通訊業者捆綁銷售
    • 零售店
  • 線上
    • App Store
    • 第三方平台

第14章 各地區的AR遊戲市場

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 歐洲、中東和非洲
    • 歐洲
    • 中東
    • 非洲
  • 亞太地區

第15章：AR遊戲市場（依群體分類）

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第16章：各國AR遊戲市場

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 西班牙
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國

第17章 競爭格局

  • 2024年市佔率分析
  • FPNV定位矩陣，2024
  • 競爭分析
    • Niantic, Inc.
    • Tencent Holdings Limited
    • Snap Inc.
    • Microsoft Corporation
    • Google LLC
    • Apple Inc.
    • Unity Software Inc.
    • PTC Inc.
    • Magic Leap, Inc.
    • Qualcomm Incorporated
Product Code: MRR-69324464D19E

The AR Gaming Market is projected to grow by USD 35.59 billion at a CAGR of 17.00% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 10.13 billion
Estimated Year [2025] USD 11.84 billion
Forecast Year [2032] USD 35.59 billion
CAGR (%) 17.00%

Opening strategic context for augmented reality gaming by outlining device diversity, software ecosystems, and monetization levers that define near-term priorities

Augmented reality gaming stands at a pivotal junction where technological maturity, consumer expectations, and enterprise interest are converging to create new commercial pathways. This introduction frames the strategic context for executives and product leaders by articulating the principal value levers-device innovation, content depth, distribution models, and monetization mechanisms-that will shape near-term outcomes. The current era is distinguished by the coexistence of multiple form factors, from spatial head-mounted displays and smart glasses to mobile-first experiences, each carrying distinct product design constraints, user experience paradigms, and go-to-market requirements.

Beyond devices, the ecosystem includes a spectrum of software layers and service models that determine how rapidly experiences can be developed and monetized. Middleware and platform capabilities increasingly determine time-to-market for novel mechanics, while specialized content studios and service integrators translate IP and gamer expectations into repeatable franchises. Consumers are simultaneously more familiar with in-app economies and receptive to immersive branded interactions, which elevates the importance of cohesive cross-functional roadmaps that align product, marketing, and commercial teams. The remainder of this executive summary builds on this foundation to analyze landscape shifts, tariff impacts, segmentation intelligence, regional dynamics, competitive behavior, actionable guidance for industry leaders, and the research approach underpinning these insights.

Exploring the interconnected technological and commercial inflection points reshaping augmented reality gaming including device diversification, connectivity and content ecosystems

The AR gaming landscape is undergoing transformative shifts driven by three interdependent forces: hardware innovation, connectivity and edge compute advances, and the maturation of content ecosystems. Hardware evolution is expanding beyond single-purpose headsets to a heterogeneous mix of dedicated devices, head-mounted displays, smart glasses designed for lightweight consumer adoption, and the ever-present smartphone and tablet. This proliferation of form factors enables different interaction models; spatial AR and standalone tethered devices are redefining immersion, while smart glasses and mobile platforms prioritize accessibility and social integration. As a result, product roadmaps must optimize tradeoffs between immersion, portability, and price.

Connectivity and compute are the second axis of change. The rollout of low-latency networks and broader edge infrastructure enables richer, synchronized multiplayer experiences and reduces dependence on local processing for complex AR rendering. This shift elevates middleware and platform providers that orchestrate distributed processing and real-time content delivery. Finally, content ecosystems and monetization strategies are moving from one-off experiences to persistent, service-oriented models that blend paid downloads, subscriptions, in-app economies, and advertising formats woven into gameplay. These three forces are not independent; they reinforce each other by lowering barriers to compelling content while raising consumer expectations for seamless, cross-device continuity. Consequently, companies that can optimize across hardware, connectivity, and software layers will capture disproportionate strategic advantages as the industry moves toward mainstream adoption.

Analyzing how United States tariff shifts in 2025 reshaped procurement, supply chain diversification, and strategic product tradeoffs across hardware-dependent AR gaming segments

Tariff adjustments and trade policy developments in 2025 introduced renewed cost and supply chain complexity for hardware-reliant industries, and AR gaming is no exception. The cumulative impact of tariffs in the United States has produced pressure on component sourcing strategies, especially for producers of dedicated devices and head-mounted displays that rely on specialized optics, sensors, and semiconductor components. As procurement costs rose and lead times lengthened, manufacturers accelerated supplier diversification and regional sourcing to mitigate exposure, with many prioritizing partners in Southeast Asia and Mexico to limit tariff-related cost amplification.

Services and software tiers have exhibited greater resilience to tariff pressures, as their cost bases are labor and cloud-centric rather than hardware-heavy. Nevertheless, higher hardware input costs cascaded into slower replacement cycles and more pronounced emphasis on modular upgradeability, which influenced product roadmaps and pricing strategies. Enterprise customers, who often value long-term total cost of ownership and service-level assurances, negotiated different purchasing terms and pushed vendors toward bundled services and extended maintenance contracts to absorb upfront tariff-driven volatility. The net effect has been a period of strategic realignment where capital-intensive device programs were scrutinized more intensely, partnerships were restructured to emphasize shared supply-chain risk, and software-first propositions gained traction as lower-capex avenues for maintaining momentum in AR gaming deployments.

Unpacking the multi-dimensional segmentation architecture that connects components, device types, deployment modes, revenue mechanisms, user verticals and distribution channels in AR gaming

Segmentation analysis reveals the layered complexity of the AR gaming ecosystem and highlights where strategic investments will yield the greatest returns. When viewed by component, hardware, services, and software form distinct but interdependent revenue and operational domains. Hardware spans dedicated devices, head-mounted displays, smart glasses, and smartphone and tablet endpoints, and each subcategory presents unique engineering and go-to-market challenges. Services encompass consulting, maintenance and support, and system integration, functions that increasingly drive adoption in enterprise verticals by reducing implementation friction. Software includes content, middleware, and platform components, with middleware emerging as a critical enabler for cross-device interoperability and platform-level distribution control.

Examining device type provides finer granularity: dedicated devices bifurcate into location-based and tabletop experiences that target social and commercial venues, while head-mounted displays split across spatial AR, standalone, and tethered variants that prioritize immersion or compute capability depending on the target use case. Smart glasses differentiate between optical see-through and video see-through approaches, each carrying implications for field of view and battery efficiency, and smartphone and tablet experiences remain segmented by operating system differences between Android and iOS ecosystems that influence developer tooling and monetization paths.

Mode-based segmentation clarifies deployment dynamics: device-based experiences can be delivered indoors or outdoors, requiring distinct tracking and durability considerations, while location-based modes rely on beacon-based, GPS-based, or Wi-Fi-based positioning to orchestrate shared physical-digital experiences. Revenue models vary substantially; advertising strategies include in-game ads and sponsored experiences that integrate brand storytelling into gameplay, in-app purchases cover consumables, non-consumables, and premium currency models that support live-ops economics, paid downloads serve episodic release strategies, and subscription offerings can be structured as annual or monthly commitments that underpin franchise longevity.

End-user segmentation distinguishes commercial from consumer markets, with commercial demand coming from defense, education, healthcare, retail, and theme parks where AR can enhance training, simulation, patient outcomes, merchandising, or entertainment. Consumer demand ranges from casual gamers seeking low-friction social experiences to hardcore gamers pursuing high-fidelity, persistent worlds. Finally, distribution channels are split between offline and online approaches. Offline channels include operator bundles and retail stores that support hands-on demos and concierge sales, while online distribution through app stores and third-party platforms accelerates reach but amplifies the importance of discoverability and platform economics. Integrating these segmentation lenses enables leaders to prioritize product investments that align with a chosen route-to-market and user proposition.

Evaluating how regional commercial, regulatory, and infrastructure differences in the Americas, Europe Middle East & Africa and Asia-Pacific drive distinct AR gaming strategies

Regional dynamics frame how products are designed, marketed, and supported across geographically differentiated demand, regulatory regimes, and infrastructure maturity. In the Americas, consumer familiarity with mobile AR and strong gaming culture underpin rapid adoption pathways for location-based entertainment and mobile-first experiences, while enterprise customers in retail and healthcare increasingly pilot AR projects that emphasize measurable operational outcomes. The Americas also serves as an important market for software platforms and content studios that focus on IP-driven monetization and cross-platform distribution.

Europe, the Middle East & Africa present a heterogeneous landscape in which regulatory considerations, data protection frameworks, and diverse consumer preferences require more localized go-to-market playbooks. In many EMEA markets, public institutions and cultural venues drive location-based AR initiatives, while privacy-conscious markets demand transparent data governance and careful UX design that limits intrusive data collection. Infrastructure variability across the region also motivates hybrid deployment approaches that balance edge compute with on-device processing.

Asia-Pacific remains the most dynamic region in terms of infrastructure investment, high smartphone penetration, and strong adoption of immersive entertainment formats. This environment favors both mobile-first AR gaming and rapid experimentation with smart glasses and dedicated devices. The presence of major manufacturing and semiconductor supply chains in Asia-Pacific also influences global sourcing strategies and component availability, making the region central to hardware-centric roadmaps and partnerships. Understanding these regional contours enables commercial leaders to adapt pricing, content localization, regulatory compliance, and channel strategies to local expectations and operational realities.

Profiling strategic archetypes across the ecosystem from platform owners to middleware vendors and integrators to reveal where competitive moats and partnership opportunities emerge

The competitive landscape comprises a mix of platform owners, hardware manufacturers, middleware providers, content studios, and service integrators, each pursuing differentiated strategies to capture parts of the value chain. Platform owners are investing heavily in developer ecosystems and distribution channels to lock in recurring revenue streams and maximize lifetime value through subscriptions and in-app economies. Hardware OEMs focus on optimizing optics, battery life, and ergonomics, while exploring modular architectures that prolong device relevance and enable phased feature rollouts.

Middleware and tools vendors are seizing an outsized role by offering cross-device interoperability, reducing fragmentation for developers, and enabling richer multiplayer and persistent-state experiences. Content studios are shifting toward live-ops and episodic content that sustains engagement, rather than one-off launches, and partnerships between studios and platform providers are becoming central to accelerating discovery. Meanwhile, systems integrators and managed-service providers are expanding their presence in commercial verticals by delivering turnkey solutions and long-term service contracts that address security, maintenance, and regulatory compliance concerns. Collectively, these company archetypes illustrate that success in AR gaming increasingly depends on orchestration-bringing together hardware, software, content, and services into coherent propositions that solve real user problems and create defensible revenue pathways.

Action-oriented strategic moves for executives to stabilize supply chains, accelerate developer ecosystems, adopt software-first commercial models and embed privacy-by-design practices

Industry leaders should prioritize a set of pragmatic moves to convert technological promise into sustainable commercial performance. First, diversify and regionalize supply chains to reduce exposure to tariff and logistics volatility, while negotiating strategic component partnerships that secure long-lead items and enable predictable product release cycles. Second, adopt a software-first orientation where viable, using hardware as an enabler rather than the primary revenue driver; this reduces capex intensity and accelerates feature iteration cycles.

Third, build developer ecosystems and middleware integrations early to lower the cost and time required for third-party studios to create compelling experiences, and invest in tooling that simplifies cross-platform deployment. Fourth, tailor monetization strategies to the target end user and distribution channel: combine subscription models for high-engagement franchises, in-app economies for live-ops, and sponsored experiences where brand alignment enhances rather than interrupts gameplay. Fifth, emphasize enterprise-focused service offerings including consulting, integration, and SLAs for verticals such as healthcare, retail, and education, where measurable ROI can drive procurement decisions. Finally, embed privacy-by-design and security best practices into product roadmaps to address regulatory scrutiny and build consumer trust. Executing these recommendations will require cross-functional governance that aligns product, legal, commercial, and operations teams around clear KPIs and staged investment milestones.

Outlining a mixed-methods research framework combining primary interviews, technical validation and multi-source triangulation to ensure robust, actionable AR gaming intelligence

The insights summarized here were produced through a mixed-methods research approach that integrates primary interviews, technical validation, and multi-source secondary research with rigorous triangulation. Primary inputs included structured interviews with device engineers, platform architects, content producers, systems integrators, and commercial buyers across consumer and enterprise segments to capture first-hand perspectives on product constraints, adoption drivers, and procurement considerations. Technical validation involved reviewing product specifications, developer toolchains, and platform SDKs to assess interoperability and developer friction points.

Secondary research synthesized white papers, regulatory filings, public company disclosures, patent trends, and infrastructure reports to contextualize technology trajectories and supply-chain dynamics. Findings were triangulated across sources to reduce bias and enhance reliability, and key assumptions were stress-tested through scenario analysis that considered alternative policy, supply-chain, and consumer-adoption pathways. Limitations include the rapid evolution of hardware roadmaps and potential changes in trade policy, which necessitate periodic updates. To ensure ongoing relevance, the methodology recommends a cadence of quarterly reviews and targeted follow-up interviews with strategic suppliers and major platform partners.

Concluding strategic imperatives that convert device and platform innovation into repeatable commercial outcomes through partnerships, governance and user trust

In conclusion, augmented reality gaming is transitioning from experimental novelty to a strategically relevant medium that blends entertainment, commerce, and enterprise utility. The interplay of diversified device ecosystems, advancing connectivity, and maturing content and middleware layers creates both opportunities and operational complexities. Companies that align product development with pragmatic supply-chain strategies, prioritize software and platform plays that lower friction for developers, and design monetization models attuned to both consumer and commercial buyers will be best positioned to capture sustainable value.

As the industry moves forward, disciplined governance, partnership orchestration, and a relentless focus on user experience and trust will determine which players succeed. The near-term horizon will reward those who can convert technological sophistication into repeatable commercial outcomes through clear prioritization, strong developer networks, and resilient operational models.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Personalized location-based AR gaming experiences using real-world landmarks as interactive game elements
  • 5.2. Integration of persistent shared multiplayer AR worlds for seamless cross-platform social gameplay
  • 5.3. AI-driven real-time environment scanning optimizing AR object placement and interaction fidelity
  • 5.4. AR-driven fitness and wellness games leveraging motion tracking for immersive health monitoring
  • 5.5. Retail and e-commerce integration through AR gaming mechanics enhancing brand engagement
  • 5.6. Enterprise AR training and onboarding solutions gamifying workforce development and collaboration

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. AR Gaming Market, by Component

  • 8.1. Hardware
    • 8.1.1. Dedicated Devices
    • 8.1.2. Head-Mounted Display
    • 8.1.3. Smart Glasses
    • 8.1.4. Smartphone/Tablet
  • 8.2. Services
    • 8.2.1. Consulting
    • 8.2.2. Maintenance & Support
    • 8.2.3. System Integration
  • 8.3. Software
    • 8.3.1. Content
    • 8.3.2. Middleware
    • 8.3.3. Platform

9. AR Gaming Market, by Device Type

  • 9.1. Dedicated Devices
    • 9.1.1. Location-Based
    • 9.1.2. Tabletop
  • 9.2. Head-Mounted Display
    • 9.2.1. Spatial AR
    • 9.2.2. Standalone
    • 9.2.3. Tethered
  • 9.3. Smart Glasses
    • 9.3.1. Optical See-Through
    • 9.3.2. Video See-Through
  • 9.4. Smartphone/Tablet
    • 9.4.1. Android Devices
    • 9.4.2. iOS Devices

10. AR Gaming Market, by Mode

  • 10.1. Device-Based
    • 10.1.1. Indoor
    • 10.1.2. Outdoor
  • 10.2. Location-Based
    • 10.2.1. Beacon-Based
    • 10.2.2. GPS-Based
    • 10.2.3. Wi-Fi-Based

11. AR Gaming Market, by Revenue Model

  • 11.1. Advertising
    • 11.1.1. In-Game Ads
    • 11.1.2. Sponsored Experiences
  • 11.2. In-App Purchases
    • 11.2.1. Consumables
    • 11.2.2. Non-Consumables
    • 11.2.3. Premium Currency
  • 11.3. Paid Downloads
  • 11.4. Subscription
    • 11.4.1. Annual
    • 11.4.2. Monthly

12. AR Gaming Market, by End User

  • 12.1. Commercial
    • 12.1.1. Defense
    • 12.1.2. Education
    • 12.1.3. Healthcare
    • 12.1.4. Retail
    • 12.1.5. Theme Parks
  • 12.2. Consumer
    • 12.2.1. Casual Gamer
    • 12.2.2. Hardcore Gamer

13. AR Gaming Market, by Distribution Channel

  • 13.1. Offline
    • 13.1.1. Operator Bundles
    • 13.1.2. Retail Stores
  • 13.2. Online
    • 13.2.1. App Stores
    • 13.2.2. Third-Party Platforms

14. AR Gaming Market, by Region

  • 14.1. Americas
    • 14.1.1. North America
    • 14.1.2. Latin America
  • 14.2. Europe, Middle East & Africa
    • 14.2.1. Europe
    • 14.2.2. Middle East
    • 14.2.3. Africa
  • 14.3. Asia-Pacific

15. AR Gaming Market, by Group

  • 15.1. ASEAN
  • 15.2. GCC
  • 15.3. European Union
  • 15.4. BRICS
  • 15.5. G7
  • 15.6. NATO

16. AR Gaming Market, by Country

  • 16.1. United States
  • 16.2. Canada
  • 16.3. Mexico
  • 16.4. Brazil
  • 16.5. United Kingdom
  • 16.6. Germany
  • 16.7. France
  • 16.8. Russia
  • 16.9. Italy
  • 16.10. Spain
  • 16.11. China
  • 16.12. India
  • 16.13. Japan
  • 16.14. Australia
  • 16.15. South Korea

17. Competitive Landscape

  • 17.1. Market Share Analysis, 2024
  • 17.2. FPNV Positioning Matrix, 2024
  • 17.3. Competitive Analysis
    • 17.3.1. Niantic, Inc.
    • 17.3.2. Tencent Holdings Limited
    • 17.3.3. Snap Inc.
    • 17.3.4. Microsoft Corporation
    • 17.3.5. Google LLC
    • 17.3.6. Apple Inc.
    • 17.3.7. Unity Software Inc.
    • 17.3.8. PTC Inc.
    • 17.3.9. Magic Leap, Inc.
    • 17.3.10. Qualcomm Incorporated

LIST OF FIGURES

  • FIGURE 1. GLOBAL AR GAMING MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL AR GAMING MARKET SIZE, BY COMPONENT, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL AR GAMING MARKET SIZE, BY COMPONENT, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL AR GAMING MARKET SIZE, BY DEVICE TYPE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL AR GAMING MARKET SIZE, BY DEVICE TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL AR GAMING MARKET SIZE, BY MODE, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL AR GAMING MARKET SIZE, BY MODE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL AR GAMING MARKET SIZE, BY REVENUE MODEL, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL AR GAMING MARKET SIZE, BY REVENUE MODEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL AR GAMING MARKET SIZE, BY END USER, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL AR GAMING MARKET SIZE, BY END USER, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2032 (%)
  • FIGURE 13. GLOBAL AR GAMING MARKET SIZE, BY DISTRIBUTION CHANNEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. GLOBAL AR GAMING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. AMERICAS AR GAMING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. NORTH AMERICA AR GAMING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. LATIN AMERICA AR GAMING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA AR GAMING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. EUROPE AR GAMING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. MIDDLE EAST AR GAMING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. AFRICA AR GAMING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASIA-PACIFIC AR GAMING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GLOBAL AR GAMING MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. ASEAN AR GAMING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. GCC AR GAMING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. EUROPEAN UNION AR GAMING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. BRICS AR GAMING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. G7 AR GAMING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. NATO AR GAMING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 30. GLOBAL AR GAMING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 31. AR GAMING MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 32. AR GAMING MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. AR GAMING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL AR GAMING MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL AR GAMING MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL AR GAMING MARKET SIZE, BY COMPONENT, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL AR GAMING MARKET SIZE, BY COMPONENT, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL AR GAMING MARKET SIZE, BY HARDWARE, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL AR GAMING MARKET SIZE, BY HARDWARE, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL AR GAMING MARKET SIZE, BY HARDWARE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL AR GAMING MARKET SIZE, BY HARDWARE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL AR GAMING MARKET SIZE, BY HARDWARE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL AR GAMING MARKET SIZE, BY HARDWARE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL AR GAMING MARKET SIZE, BY HARDWARE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL AR GAMING MARKET SIZE, BY HARDWARE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL AR GAMING MARKET SIZE, BY DEDICATED DEVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL AR GAMING MARKET SIZE, BY DEDICATED DEVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL AR GAMING MARKET SIZE, BY DEDICATED DEVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL AR GAMING MARKET SIZE, BY DEDICATED DEVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL AR GAMING MARKET SIZE, BY DEDICATED DEVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL AR GAMING MARKET SIZE, BY DEDICATED DEVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL AR GAMING MARKET SIZE, BY HEAD-MOUNTED DISPLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL AR GAMING MARKET SIZE, BY HEAD-MOUNTED DISPLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL AR GAMING MARKET SIZE, BY HEAD-MOUNTED DISPLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL AR GAMING MARKET SIZE, BY HEAD-MOUNTED DISPLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL AR GAMING MARKET SIZE, BY HEAD-MOUNTED DISPLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL AR GAMING MARKET SIZE, BY HEAD-MOUNTED DISPLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL AR GAMING MARKET SIZE, BY SMART GLASSES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL AR GAMING MARKET SIZE, BY SMART GLASSES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL AR GAMING MARKET SIZE, BY SMART GLASSES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL AR GAMING MARKET SIZE, BY SMART GLASSES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL AR GAMING MARKET SIZE, BY SMART GLASSES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL AR GAMING MARKET SIZE, BY SMART GLASSES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL AR GAMING MARKET SIZE, BY SMARTPHONE/TABLET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL AR GAMING MARKET SIZE, BY SMARTPHONE/TABLET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL AR GAMING MARKET SIZE, BY SMARTPHONE/TABLET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL AR GAMING MARKET SIZE, BY SMARTPHONE/TABLET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL AR GAMING MARKET SIZE, BY SMARTPHONE/TABLET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL AR GAMING MARKET SIZE, BY SMARTPHONE/TABLET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL AR GAMING MARKET SIZE, BY SERVICES, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL AR GAMING MARKET SIZE, BY SERVICES, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL AR GAMING MARKET SIZE, BY SERVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL AR GAMING MARKET SIZE, BY SERVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL AR GAMING MARKET SIZE, BY SERVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL AR GAMING MARKET SIZE, BY SERVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL AR GAMING MARKET SIZE, BY SERVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL AR GAMING MARKET SIZE, BY SERVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL AR GAMING MARKET SIZE, BY CONSULTING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL AR GAMING MARKET SIZE, BY CONSULTING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL AR GAMING MARKET SIZE, BY CONSULTING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL AR GAMING MARKET SIZE, BY CONSULTING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL AR GAMING MARKET SIZE, BY CONSULTING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL AR GAMING MARKET SIZE, BY CONSULTING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL AR GAMING MARKET SIZE, BY MAINTENANCE & SUPPORT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL AR GAMING MARKET SIZE, BY MAINTENANCE & SUPPORT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL AR GAMING MARKET SIZE, BY MAINTENANCE & SUPPORT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL AR GAMING MARKET SIZE, BY MAINTENANCE & SUPPORT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL AR GAMING MARKET SIZE, BY MAINTENANCE & SUPPORT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL AR GAMING MARKET SIZE, BY MAINTENANCE & SUPPORT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL AR GAMING MARKET SIZE, BY SYSTEM INTEGRATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL AR GAMING MARKET SIZE, BY SYSTEM INTEGRATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL AR GAMING MARKET SIZE, BY SYSTEM INTEGRATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL AR GAMING MARKET SIZE, BY SYSTEM INTEGRATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL AR GAMING MARKET SIZE, BY SYSTEM INTEGRATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL AR GAMING MARKET SIZE, BY SYSTEM INTEGRATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL AR GAMING MARKET SIZE, BY SOFTWARE, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL AR GAMING MARKET SIZE, BY SOFTWARE, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL AR GAMING MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL AR GAMING MARKET SIZE, BY SOFTWARE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL AR GAMING MARKET SIZE, BY SOFTWARE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL AR GAMING MARKET SIZE, BY SOFTWARE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL AR GAMING MARKET SIZE, BY SOFTWARE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL AR GAMING MARKET SIZE, BY SOFTWARE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL AR GAMING MARKET SIZE, BY CONTENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL AR GAMING MARKET SIZE, BY CONTENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL AR GAMING MARKET SIZE, BY CONTENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL AR GAMING MARKET SIZE, BY CONTENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL AR GAMING MARKET SIZE, BY CONTENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL AR GAMING MARKET SIZE, BY CONTENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL AR GAMING MARKET SIZE, BY MIDDLEWARE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL AR GAMING MARKET SIZE, BY MIDDLEWARE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL AR GAMING MARKET SIZE, BY MIDDLEWARE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL AR GAMING MARKET SIZE, BY MIDDLEWARE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL AR GAMING MARKET SIZE, BY MIDDLEWARE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL AR GAMING MARKET SIZE, BY MIDDLEWARE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL AR GAMING MARKET SIZE, BY PLATFORM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL AR GAMING MARKET SIZE, BY PLATFORM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL AR GAMING MARKET SIZE, BY PLATFORM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL AR GAMING MARKET SIZE, BY PLATFORM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL AR GAMING MARKET SIZE, BY PLATFORM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL AR GAMING MARKET SIZE, BY PLATFORM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL AR GAMING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL AR GAMING MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL AR GAMING MARKET SIZE, BY DEDICATED DEVICES, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL AR GAMING MARKET SIZE, BY DEDICATED DEVICES, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL AR GAMING MARKET SIZE, BY DEDICATED DEVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL AR GAMING MARKET SIZE, BY DEDICATED DEVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL AR GAMING MARKET SIZE, BY DEDICATED DEVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL AR GAMING MARKET SIZE, BY DEDICATED DEVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL AR GAMING MARKET SIZE, BY DEDICATED DEVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL AR GAMING MARKET SIZE, BY DEDICATED DEVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL AR GAMING MARKET SIZE, BY LOCATION-BASED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL AR GAMING MARKET SIZE, BY LOCATION-BASED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL AR GAMING MARKET SIZE, BY LOCATION-BASED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL AR GAMING MARKET SIZE, BY LOCATION-BASED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL AR GAMING MARKET SIZE, BY LOCATION-BASED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL AR GAMING MARKET SIZE, BY LOCATION-BASED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL AR GAMING MARKET SIZE, BY TABLETOP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL AR GAMING MARKET SIZE, BY TABLETOP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL AR GAMING MARKET SIZE, BY TABLETOP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL AR GAMING MARKET SIZE, BY TABLETOP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL AR GAMING MARKET SIZE, BY TABLETOP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL AR GAMING MARKET SIZE, BY TABLETOP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL AR GAMING MARKET SIZE, BY HEAD-MOUNTED DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL AR GAMING MARKET SIZE, BY HEAD-MOUNTED DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL AR GAMING MARKET SIZE, BY HEAD-MOUNTED DISPLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL AR GAMING MARKET SIZE, BY HEAD-MOUNTED DISPLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL AR GAMING MARKET SIZE, BY HEAD-MOUNTED DISPLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL AR GAMING MARKET SIZE, BY HEAD-MOUNTED DISPLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL AR GAMING MARKET SIZE, BY HEAD-MOUNTED DISPLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL AR GAMING MARKET SIZE, BY HEAD-MOUNTED DISPLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL AR GAMING MARKET SIZE, BY SPATIAL AR, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL AR GAMING MARKET SIZE, BY SPATIAL AR, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL AR GAMING MARKET SIZE, BY SPATIAL AR, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL AR GAMING MARKET SIZE, BY SPATIAL AR, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL AR GAMING MARKET SIZE, BY SPATIAL AR, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL AR GAMING MARKET SIZE, BY SPATIAL AR, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL AR GAMING MARKET SIZE, BY STANDALONE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL AR GAMING MARKET SIZE, BY STANDALONE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL AR GAMING MARKET SIZE, BY STANDALONE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL AR GAMING MARKET SIZE, BY STANDALONE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL AR GAMING MARKET SIZE, BY STANDALONE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL AR GAMING MARKET SIZE, BY STANDALONE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL AR GAMING MARKET SIZE, BY TETHERED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL AR GAMING MARKET SIZE, BY TETHERED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL AR GAMING MARKET SIZE, BY TETHERED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL AR GAMING MARKET SIZE, BY TETHERED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL AR GAMING MARKET SIZE, BY TETHERED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL AR GAMING MARKET SIZE, BY TETHERED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL AR GAMING MARKET SIZE, BY SMART GLASSES, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL AR GAMING MARKET SIZE, BY SMART GLASSES, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL AR GAMING MARKET SIZE, BY SMART GLASSES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL AR GAMING MARKET SIZE, BY SMART GLASSES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL AR GAMING MARKET SIZE, BY SMART GLASSES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL AR GAMING MARKET SIZE, BY SMART GLASSES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL AR GAMING MARKET SIZE, BY SMART GLASSES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL AR GAMING MARKET SIZE, BY SMART GLASSES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL AR GAMING MARKET SIZE, BY OPTICAL SEE-THROUGH, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL AR GAMING MARKET SIZE, BY OPTICAL SEE-THROUGH, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL AR GAMING MARKET SIZE, BY OPTICAL SEE-THROUGH, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL AR GAMING MARKET SIZE, BY OPTICAL SEE-THROUGH, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL AR GAMING MARKET SIZE, BY OPTICAL SEE-THROUGH, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL AR GAMING MARKET SIZE, BY OPTICAL SEE-THROUGH, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL AR GAMING MARKET SIZE, BY VIDEO SEE-THROUGH, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL AR GAMING MARKET SIZE, BY VIDEO SEE-THROUGH, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL AR GAMING MARKET SIZE, BY VIDEO SEE-THROUGH, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL AR GAMING MARKET SIZE, BY VIDEO SEE-THROUGH, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL AR GAMING MARKET SIZE, BY VIDEO SEE-THROUGH, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL AR GAMING MARKET SIZE, BY VIDEO SEE-THROUGH, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL AR GAMING MARKET SIZE, BY SMARTPHONE/TABLET, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL AR GAMING MARKET SIZE, BY SMARTPHONE/TABLET, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL AR GAMING MARKET SIZE, BY SMARTPHONE/TABLET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL AR GAMING MARKET SIZE, BY SMARTPHONE/TABLET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL AR GAMING MARKET SIZE, BY SMARTPHONE/TABLET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL AR GAMING MARKET SIZE, BY SMARTPHONE/TABLET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL AR GAMING MARKET SIZE, BY SMARTPHONE/TABLET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL AR GAMING MARKET SIZE, BY SMARTPHONE/TABLET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL AR GAMING MARKET SIZE, BY ANDROID DEVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL AR GAMING MARKET SIZE, BY ANDROID DEVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL AR GAMING MARKET SIZE, BY ANDROID DEVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL AR GAMING MARKET SIZE, BY ANDROID DEVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL AR GAMING MARKET SIZE, BY ANDROID DEVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL AR GAMING MARKET SIZE, BY ANDROID DEVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL AR GAMING MARKET SIZE, BY IOS DEVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL AR GAMING MARKET SIZE, BY IOS DEVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL AR GAMING MARKET SIZE, BY IOS DEVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL AR GAMING MARKET SIZE, BY IOS DEVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL AR GAMING MARKET SIZE, BY IOS DEVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL AR GAMING MARKET SIZE, BY IOS DEVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL AR GAMING MARKET SIZE, BY MODE, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL AR GAMING MARKET SIZE, BY MODE, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL AR GAMING MARKET SIZE, BY DEVICE-BASED, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL AR GAMING MARKET SIZE, BY DEVICE-BASED, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL AR GAMING MARKET SIZE, BY DEVICE-BASED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL AR GAMING MARKET SIZE, BY DEVICE-BASED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL AR GAMING MARKET SIZE, BY DEVICE-BASED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL AR GAMING MARKET SIZE, BY DEVICE-BASED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL AR GAMING MARKET SIZE, BY DEVICE-BASED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL AR GAMING MARKET SIZE, BY DEVICE-BASED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL AR GAMING MARKET SIZE, BY INDOOR, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL AR GAMING MARKET SIZE, BY INDOOR, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL AR GAMING MARKET SIZE, BY INDOOR, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL AR GAMING MARKET SIZE, BY INDOOR, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL AR GAMING MARKET SIZE, BY INDOOR, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL AR GAMING MARKET SIZE, BY INDOOR, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL AR GAMING MARKET SIZE, BY OUTDOOR, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL AR GAMING MARKET SIZE, BY OUTDOOR, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL AR GAMING MARKET SIZE, BY OUTDOOR, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL AR GAMING MARKET SIZE, BY OUTDOOR, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL AR GAMING MARKET SIZE, BY OUTDOOR, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL AR GAMING MARKET SIZE, BY OUTDOOR, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL AR GAMING MARKET SIZE, BY LOCATION-BASED, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL AR GAMING MARKET SIZE, BY LOCATION-BASED, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL AR GAMING MARKET SIZE, BY LOCATION-BASED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL AR GAMING MARKET SIZE, BY LOCATION-BASED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL AR GAMING MARKET SIZE, BY LOCATION-BASED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL AR GAMING MARKET SIZE, BY LOCATION-BASED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL AR GAMING MARKET SIZE, BY LOCATION-BASED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL AR GAMING MARKET SIZE, BY LOCATION-BASED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL AR GAMING MARKET SIZE, BY BEACON-BASED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL AR GAMING MARKET SIZE, BY BEACON-BASED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL AR GAMING MARKET SIZE, BY BEACON-BASED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL AR GAMING MARKET SIZE, BY BEACON-BASED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL AR GAMING MARKET SIZE, BY BEACON-BASED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL AR GAMING MARKET SIZE, BY BEACON-BASED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL AR GAMING MARKET SIZE, BY GPS-BASED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL AR GAMING MARKET SIZE, BY GPS-BASED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL AR GAMING MARKET SIZE, BY GPS-BASED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL AR GAMING MARKET SIZE, BY GPS-BASED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL AR GAMING MARKET SIZE, BY GPS-BASED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL AR GAMING MARKET SIZE, BY GPS-BASED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL AR GAMING MARKET SIZE, BY WI-FI-BASED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL AR GAMING MARKET SIZE, BY WI-FI-BASED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL AR GAMING MARKET SIZE, BY WI-FI-BASED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL AR GAMING MARKET SIZE, BY WI-FI-BASED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL AR GAMING MARKET SIZE, BY WI-FI-BASED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL AR GAMING MARKET SIZE, BY WI-FI-BASED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL AR GAMING MARKET SIZE, BY REVENUE MODEL, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL AR GAMING MARKET SIZE, BY REVENUE MODEL, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL AR GAMING MARKET SIZE, BY ADVERTISING, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL AR GAMING MARKET SIZE, BY ADVERTISING, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL AR GAMING MARKET SIZE, BY ADVERTISING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL AR GAMING MARKET SIZE, BY ADVERTISING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL AR GAMING MARKET SIZE, BY ADVERTISING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL AR GAMING MARKET SIZE, BY ADVERTISING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL AR GAMING MARKET SIZE, BY ADVERTISING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL AR GAMING MARKET SIZE, BY ADVERTISING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL AR GAMING MARKET SIZE, BY IN-GAME ADS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL AR GAMING MARKET SIZE, BY IN-GAME ADS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL AR GAMING MARKET SIZE, BY IN-GAME ADS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL AR GAMING MARKET SIZE, BY IN-GAME ADS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL AR GAMING MARKET SIZE, BY IN-GAME ADS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL AR GAMING MARKET SIZE, BY IN-GAME ADS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL AR GAMING MARKET SIZE, BY SPONSORED EXPERIENCES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL AR GAMING MARKET SIZE, BY SPONSORED EXPERIENCES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL AR GAMING MARKET SIZE, BY SPONSORED EXPERIENCES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL AR GAMING MARKET SIZE, BY SPONSORED EXPERIENCES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL AR GAMING MARKET SIZE, BY SPONSORED EXPERIENCES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL AR GAMING MARKET SIZE, BY SPONSORED EXPERIENCES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL AR GAMING MARKET SIZE, BY IN-APP PURCHASES, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL AR GAMING MARKET SIZE, BY IN-APP PURCHASES, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL AR GAMING MARKET SIZE, BY IN-APP PURCHASES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL AR GAMING MARKET SIZE, BY IN-APP PURCHASES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL AR GAMING MARKET SIZE, BY IN-APP PURCHASES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL AR GAMING MARKET SIZE, BY IN-APP PURCHASES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL AR GAMING MARKET SIZE, BY IN-APP PURCHASES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL AR GAMING MARKET SIZE, BY IN-APP PURCHASES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL AR GAMING MARKET SIZE, BY CONSUMABLES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL AR GAMING MARKET SIZE, BY CONSUMABLES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 259. GLOBAL AR GAMING MARKET SIZE, BY CONSUMABLES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 260. GLOBAL AR GAMING MARKET SIZE, BY CONSUMABLES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 261. GLOBAL AR GAMING MARKET SIZE, BY CONSUMABLES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 262. GLOBAL AR GAMING MARKET SIZE, BY CONSUMABLES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 263. GLOBAL AR GAMING MARKET SIZE, BY NON-CONSUMABLES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 264. GLOBAL AR GAMING MARKET SIZE, BY NON-CONSUMABLES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 265. GLOBAL AR GAMING MARKET SIZE, BY NON-CONSUMABLES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 266. GLOBAL AR GAMING MARKET SIZE, BY NON-CONSUMABLES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 267. GLOBAL AR GAMING MARKET SIZE, BY NON-CONSUMABLES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 268. GLOBAL AR GAMING MARKET SIZE, BY NON-CONSUMABLES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 269. GLOBAL AR GAMING MARKET SIZE, BY PREMIUM CURRENCY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 270. GLOBAL AR GAMING MARKET SIZE, BY PREMIUM CURRENCY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 271. GLOBAL AR GAMING MARKET SIZE, BY PREMIUM CURRENCY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 272. GLOBAL AR GAMING MARKET SIZE, BY PREMIUM CURRENCY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 273. GLOBAL AR GAMING MARKET SIZE, BY PREMIUM CURRENCY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 274. GLOBAL AR GAMING MARKET SIZE, BY PREMIUM CURRENCY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 275. GLOBAL AR GAMING MARKET SIZE, BY PAID DOWNLOADS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 276. GLOBAL AR GAMING MARKET SIZE, BY PAID DOWNLOADS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 277. GLOBAL AR GAMING MARKET SIZE, BY PAID DOWNLOADS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 278. GLOBAL AR GAMING MARKET SIZE, BY PAID DOWNLOADS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 279. GLOBAL AR GAMING MARKET SIZE, BY PAID DOWNLOADS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 280. GLOBAL AR GAMING MARKET SIZE, BY PAID DOWNLOADS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 281. GLOBAL AR GAMING MARKET SIZE, BY SUBSCRIPTION, 2018-2024 (USD MILLION)
  • TABLE 282. GLOBAL AR GAMING MARKET SIZE, BY SUBSCRIPTION, 2025-2032 (USD MILLION)
  • TABLE 283. GLOBAL AR GAMING MARKET SIZE, BY SUBSCRIPTION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 284. GLOBAL AR GAMING MARKET SIZE, BY SUBSCRIPTION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 285. GLOBAL AR GAMING MARKET SIZE, BY SUBSCRIPTION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 286. GLOBAL AR GAMING MARKET SIZE, BY SUBSCRIPTION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 287. GLOBAL AR GAMING MARKET SIZE, BY SUBSCRIPTION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 288. GLOBAL AR GAMING MARKET SIZE, BY SUBSCRIPTION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 289. GLOBAL AR GAMING MARKET SIZE, BY ANNUAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 290. GLOBAL AR GAMING MARKET SIZE, BY ANNUAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 291. GLOBAL AR GAMING MARKET SIZE, BY ANNUAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 292. GLOBAL AR GAMING MARKET SIZE, BY ANNUAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 293. GLOBAL AR GAMING MARKET SIZE, BY ANNUAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 294. GLOBAL AR GAMING MARKET SIZE, BY ANNUAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 295. GLOBAL AR GAMING MARKET SIZE, BY MONTHLY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 296. GLOBAL AR GAMING MARKET SIZE, BY MONTHLY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 297. GLOBAL AR GAMING MARKET SIZE, BY MONTHLY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 298. GLOBAL AR GAMING MARKET SIZE, BY MONTHLY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 299. GLOBAL AR GAMING MARKET SIZE, BY MONTHLY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 300. GLOBAL AR GAMING MARKET SIZE, BY MONTHLY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 301. GLOBAL AR GAMING MARKET SIZE, BY END USER, 2018-2024 (USD MILLION)
  • TABLE 302. GLOBAL AR GAMING MARKET SIZE, BY END USER, 2025-2032 (USD MILLION)
  • TABLE 303. GLOBAL AR GAMING MARKET SIZE, BY COMMERCIAL, 2018-2024 (USD MILLION)
  • TABLE 304. GLOBAL AR GAMING MARKET SIZE, BY COMMERCIAL, 2025-2032 (USD MILLION)
  • TABLE 305. GLOBAL AR GAMING MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 306. GLOBAL AR GAMING MARKET SIZE, BY COMMERCIAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 307. GLOBAL AR GAMING MARKET SIZE, BY COMMERCIAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 308. GLOBAL AR GAMING MARKET SIZE, BY COMMERCIAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 309. GLOBAL AR GAMING MARKET SIZE, BY COMMERCIAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 310. GLOBAL AR GAMING MARKET SIZE, BY COMMERCIAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 311. GLOBAL AR GAMING MARKET SIZE, BY DEFENSE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 312. GLOBAL AR GAMING MARKET SIZE, BY DEFENSE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 313. GLOBAL AR GAMING MARKET SIZE, BY DEFENSE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 314. GLOBAL AR GAMING MARKET SIZE, BY DEFENSE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 315. GLOBAL AR GAMING MARKET SIZE, BY DEFENSE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 316. GLOBAL AR GAMING MARKET SIZE, BY DEFENSE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 317. GLOBAL AR GAMING MARKET SIZE, BY EDUCATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 318. GLOBAL AR GAMING MARKET SIZE, BY EDUCATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 319. GLOBAL AR GAMING MARKET SIZE, BY EDUCATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 320. GLOBAL AR GAMING MARKET SIZE, BY EDUCATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 321. GLOBAL AR GAMING MARKET SIZE, BY EDUCATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 322. GLOBAL AR GAMING MARKET SIZE, BY EDUCATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 323. GLOBAL AR GAMING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 324. GLOBAL AR GAMING MARKET SIZE, BY HEALTHCARE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 325. GLOBAL AR GAMING MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 326. GLOBAL AR GAMING MARKET SIZE, BY HEALTHCARE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 327. GLOBAL AR GAMING MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 328. GLOBAL AR GAMING MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 329. GLOBAL AR GAMING MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 330. GLOBAL AR GAMING MARKET SIZE, BY RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 331. GLOBAL AR GAMING MARKET SIZE, BY RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 332. GLOBAL AR GAMING MARKET SIZE, BY RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 333. GLOBAL AR GAMING MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 334. GLOBAL AR GAMING MARKET SIZE, BY RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 335. GLOBAL AR GAMING MARKET SIZE, BY THEME PARKS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 336. GLOBAL AR GAMING MARKET SIZE, BY THEME PARKS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 337. GLOBAL AR GAMING MARKET SIZE, BY THEME PARKS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 338. GLOBAL AR GAMING MARKET SIZE, BY THEME PARKS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 339. GLOBAL AR GAMING MARKET SIZE, BY THEME PARKS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 340. GLOBAL AR GAMING MARKET SIZE, BY THEME PARKS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 341. GLOBAL AR GAMING MARKET SIZE, BY CONSUMER, 2018-2024 (USD MILLION)
  • TABLE 342. GLOBAL AR GAMING MARKET SIZE, BY CONSUMER, 2025-2032 (USD MILLION)
  • TABLE 343. GLOBAL AR GAMING MARKET SIZE, BY CONSUMER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 344. GLOBAL AR GAMING MARKET SIZE, BY CONSUMER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 345. GLOBAL AR GAMING MARKET SIZE, BY CONSUMER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 346. GLOBAL AR GAMING MARKET SIZE, BY CONSUMER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 347. GLOBAL AR GAMING MARKET SIZE, BY CONSUMER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 348. GLOBAL AR GAMING MARKET SIZE, BY CONSUMER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 349. GLOBAL AR GAMING MARKET SIZE, BY CASUAL GAMER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 350. GLOBAL AR GAMING MARKET SIZE, BY CASUAL GAMER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 351. GLOBAL AR GAMING MARKET SIZE, BY CASUAL GAMER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 352. GLOBAL AR GAMING MARKET SIZE, BY CASUAL GAMER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 353. GLOBAL AR GAMING MARKET SIZE, BY CASUAL GAMER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 354. GLOBAL AR GAMING MARKET SIZE, BY CASUAL GAMER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 355. GLOBAL AR GAMING MARKET SIZE, BY HARDCORE GAMER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 356. GLOBAL AR GAMING MARKET SIZE, BY HARDCORE GAMER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 357. GLOBAL AR GAMING MARKET SIZE, BY HARDCORE GAMER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 358. GLOBAL AR GAMING MARKET SIZE, BY HARDCORE GAMER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 359. GLOBAL AR GAMING MARKET SIZE, BY HARDCORE GAMER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 360. GLOBAL AR G