基於帳戶的行銷市場規模、佔有率、成長分析（按帳戶類型、組件、部署模型、組織規模、垂直和地區）- 產業預測，2025 年至 2032 年

預計 2023 年全球基於帳戶的行銷市場規模將達到 15 億美元，從 2024 年的 16.9 億美元成長到 2032 年的 43.6 億美元，預計在預測期內（2025-2032 年）的複合年成長率為 12.6%。

由於人工智慧個人化、自動化、以數據為中心的帳戶優先排序以及多通路互動策略的進步，基於帳戶的行銷 (ABM) 市場正經歷強勁成長。人工智慧技術透過分析大量資料集來增強定位能力，從而提供高度個人化的內容，從而提高參與度和轉換率。此類數據主導技術可識別高價值帳戶、最大化投資報酬率 (ROI) 並推動市場滲透，從而實現資源最佳化配置。此外，多通路互動可培養與決策者產生共鳴的凝聚力體驗，從而加強關係並加快交易週期。然而，資料孤島和優先排序問題等挑戰阻礙了這些機會，導致資源使用效率低下和投資報酬率降低。隨著企業克服這些障礙，ABM 對於競爭差異化和永續成長的策略重要性正變得越來越明顯。

目錄

介紹

• 調查目的
• 研究範圍
• 定義

調查方法

• 資訊採購
• 二次資料和一次資料方法
• 市場規模預測
• 市場假設與限制

執行摘要

• 全球市場展望
• 供需趨勢分析
• 細分機會分析

市場動態與展望

• 市場概覽
• 市場規模
• 市場動態
  • 促進因素和機會
  • 限制與挑戰
• 波特的分析

關鍵市場考察

• 關鍵成功因素
• 競爭程度
• 主要投資機會
• 市場生態系統
• 市場吸引力指數（2024年）
• PESTEL分析
• 總體經濟指標
• 價值鏈分析
• 定價分析
• 技術分析
• 案例研究

以帳戶為基礎的行銷市場規模（按帳戶類型和複合年成長率）（2025-2032）

• 市場概覽
• 基於策略客戶的行銷（1：1客戶）
• 以帳戶為基礎的行銷精簡版（1 個或少量帳戶）
• 以帳戶為基礎的程序化行銷（一對多帳戶）

以帳戶為基礎的行銷市場規模（按組成部分及複合年成長率） (2025-2032)

• 市場概覽
• 工具
• 服務
  • 託管服務
  • 專業服務
  • 諮詢服務
  • 支援和維護服務

以帳戶為基礎的行銷市場規模（按部署模式和複合年成長率）（2025-2032）

• 市場概覽
• 本地
• 雲

以帳戶為基礎的行銷市場規模（按組織規模和複合年成長率） (2025-2032)

• 市場概覽
• 主要企業
• 小型企業

以帳戶為基礎的行銷市場規模（依產業垂直分類）及複合年成長率（2025-2032）

• 市場概覽
• BFSI
• 零售與電子商務
• 政府和公共部門
• 醫療保健和生命科學
• 汽車和製造業
• 媒體、通訊、IT
• 其他

以帳戶為基礎的行銷市場規模（按地區）及複合年成長率（2025-2032）

• 北美洲
  • 美國
  • 加拿大
• 歐洲
  • 德國
  • 西班牙
  • 法國
  • 英國
  • 義大利
  • 其他歐洲國家
• 亞太地區
  • 中國
  • 印度
  • 日本
  • 韓國
  • 其他亞太地區
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中東和非洲
  • 海灣合作理事會國家
  • 南非
  • 其他中東和非洲地區

競爭資訊

• 前五大公司對比
• 主要企業市場定位（2024年）
• 主要市場參與者所採取的策略
• 近期市場趨勢
• 公司市場佔有率分析（2024年）
• 主要企業簡介
  • 公司詳情
  • 產品系列分析
  • 公司分部佔有率分析
  • 收益同比對比（2022-2024 年）

主要企業簡介

• HubSpot
• Demandbase
• Adobe Inc.
• 6sense
• Addaptive Intelligence
• Albacross
• Celsius GKK International
• Iterable
• Jabmo
• Kwanzoo

結論和建議

Global Account Based Marketing Market size was valued at USD 1.5 billion in 2023 and is poised to grow from USD 1.69 billion in 2024 to USD 4.36 billion by 2032, growing at a CAGR of 12.6% during the forecast period (2025-2032).

The account-based marketing (ABM) market is experiencing robust growth, driven by advancements in AI-powered personalization, automation, data-centric account prioritization, and multichannel engagement strategies. AI technologies enhance targeting capabilities through analysis of extensive data sets, delivering hyper-personalized content that boosts engagement and conversion rates. Such data-driven methodologies ensure optimal resource allocation by identifying high-value accounts, maximizing ROI, and facilitating deeper market penetration. Moreover, multichannel engagement fosters cohesive experiences that resonate with decision-makers, strengthening relationships and expediting deal cycles. However, challenges like data silos and prioritization struggles impede these opportunities, leading to inefficient resource use and reduced ROI. As organizations navigate these hurdles, the strategic importance of ABM in achieving competitive differentiation and sustainable growth becomes increasingly clear.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Account Based market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Account Based Market Segments Analysis

Global Account Based Marketing Market is segmented by Account Type, Component, Deployment Model, Organization Size, Industry Vertical and region. Based on Account Type, the market is segmented into Strategic Account-Based Marketing (One-To-One Account), Account-Based Marketing Lite (One-To-Few Account) and Programmatic Account-Based Marketing (One-To-Many Account). Based on Component, the market is segmented into Tools and Services. Based on Deployment Model, the market is segmented into On-Premises and Cloud. Based on Organization Size, the market is segmented into Large Enterprises and Small and Medium-Sized Enterprises. Based on Industry Vertical, the market is segmented into BFSI, Retail and Ecommerce, Government and Public Sector, Healthcare and Life Sciences, Automotive and Manufacturing, Media, Telecommunication, and It and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Account Based Market

The global account-based marketing landscape is being significantly influenced by advancements in AI-driven personalization and automation. These technologies enable marketers to engage with high-value accounts through highly personalized and scalable interactions. By analyzing extensive data, AI crafts tailored content and optimizes the timing of outreach, while automation streamlines routine processes, freeing marketers to focus on strategic planning and relationship-building. This synergy enhances targeting precision, reduces sales cycles, and fosters robust client connections, ultimately fueling growth in the market. As a result, the integration of these innovations is crucial for the evolution and expansion of the account-based marketing industry.

Restraints in the Global Account Based Market

The global account-based marketing sector faces significant restraints due to the challenges associated with complex data management and integration. These issues create silos, inconsistencies, and inefficiencies that prevent a cohesive understanding of target accounts and hinder effective campaign management. The lack of standardization among data sources and integration challenges lead to fragmented insights and operational bottlenecks, undermining personalization initiatives. As a result, these obstacles restrict the overall effectiveness, scalability, and adoption of account-based marketing strategies, ultimately limiting the potential for businesses to fully capitalize on targeted marketing opportunities.

Market Trends of the Global Account Based Market

The Global Account-Based Marketing (ABM) landscape is witnessing a significant shift towards hyper-personalization at scale as a key market trend. This approach leverages advanced data analytics, artificial intelligence, and automation to create tailored, impactful experiences for high-value accounts, allowing marketers to engage effectively with diverse B2B audiences. By delivering customized messaging and content that resonates with individual account needs and preferences, organizations can foster deeper relationships and drive superior campaign results. As companies increasingly recognize the importance of personalization in nurturing client connections and maximizing ROI, the demand for ABM solutions that enable large-scale customization is rapidly growing throughout the market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technology Analysis
• Case Studies

Global Account Based Marketing Market Size by Account Type & CAGR (2025-2032)

• Market Overview
• Strategic Account-Based Marketing (One-To-One Account)
• Account-Based Marketing Lite (One-To-Few Account)
• Programmatic Account-Based Marketing (One-To-Many Account)

Global Account Based Marketing Market Size by Component & CAGR (2025-2032)

• Market Overview
• Tools
• Services
  • Managed Services
  • Professional Services
  • Consulting Services
  • Support and Maintenance Services

Global Account Based Marketing Market Size by Deployment Model & CAGR (2025-2032)

• Market Overview
• On-Premises
• Cloud

Global Account Based Marketing Market Size by Organization Size & CAGR (2025-2032)

• Market Overview
• Large Enterprises
• Small and Medium-Sized Enterprises

Global Account Based Marketing Market Size by Industry Vertical & CAGR (2025-2032)

• Market Overview
• BFSI
• Retail and Ecommerce
• Government and Public Sector
• Healthcare and Life Sciences
• Automotive and Manufacturing
• Media, Telecommunication, and It
• Others

Global Account Based Marketing Market Size & CAGR (2025-2032)

• North America (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
  • US
  • Canada
• Europe (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Account Type, Component, Deployment Model, Organization Size, Industry Vertical)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• HubSpot
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Demandbase
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Adobe Inc.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• 6sense
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Addaptive Intelligence
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Albacross
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Celsius GKK International
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Iterable
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Jabmo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kwanzoo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations