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市場調查報告書
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1837372

程序化廣告市場：2025-2032年全球預測（依通路、裝置類型及產業垂直領域分類）

Programmatic Advertising Market by Channel, Device Type, Industry Vertical - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 198 Pages | 商品交期: 最快1-2個工作天內

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預計到 2032 年，程序化廣告市場將成長至 1,909.9 億美元，複合年成長率為 14.59%。

關鍵市場統計數據
基準年 2024 642.1億美元
預計年份：2025年 736億美元
預測年份 2032 1909.9億美元
複合年成長率 (%) 14.59%

清晰且策略性的方法推動程序化廣告轉型，隱私、身分驗證和跨螢幕效率提升將驅動新的經營模式和媒體投資方式。

本執行摘要對程序化廣告生態系統進行了全面分析，正值技術演進和監管變革的關鍵時期。報告整合了定性和定量數據，揭示了影響廣告主、發布商和技術提供者跨螢幕規劃、購買和衡量數位媒體效果的結構性轉變。其目的是為高階領導者提供簡潔明了、切實可行的策略重點，這些策略重點源自於身分認同、隱私和跨螢幕消費模式的最新發展。

隨著程式化廣告不斷吸收機器學習、伺服器端交付和供應鏈路徑最佳化等創新技術，買家必須平衡短期績效目標與對衡量和管治的長期投資。引言部分概述了需求端策略和供應端動態之間的相互作用，並透過闡述可能影響決策的政策和經濟因素，為後續章節奠定了基礎。貫穿全文，重點在於領導者可以控制的因素：組織結構、投資於可互通的資料基礎設施以及在整個生態系統中建立永續的夥伴關係關係。這些方向為後續的深入分析和針對性建議提供了基礎。

程式化廣告的變革性轉變正在加速，人工智慧主導的最佳化、更精準的情境導向以及連網電視（CTV）的創新，都對營運和衡量方式提出了更高的要求。

程序化廣告領域近期發生的變革性變化正在加速採用優先考慮隱私、透明度和衡量準確性的技術和營運模式。傳統標識符的淘汰推動了對以隱私為先的身份解決方案的投資，而情境定向和群體定向技術的成熟正在逐步縮小此前由確定性定向所彌補的性能差距。同時，機器學習和即時最佳化引擎正成為宣傳活動編配的必備要素，從而能夠實現更複雜的競標策略，近乎即時地響應跨裝置訊號和創新表現。

同時，聯網電視和串流內影片格式正在再形成廣告庫存動態和創新需求，在許多情況下，傳統展示廣告的預算正在被蠶食，線性購買和程式化購買之間也需要新的編配。供應路徑最佳化和頭部競標創新不斷改變廣告曝光率的來源和檢驗方式，使得買家更需要追求清潔的供應和透明的收費系統。這些技術和營運方面的轉變，加上日益嚴格的資料隱私和廣告透明度監管，正迫使人們重新思考衡量、歸因和供應商管治。因此，那些能夠協調商業性獎勵、加強數據管理並投資於可互通的衡量引擎的企業，將實現更高的效率和更低的執行風險。

評估美國關稅對 2025 年程序化廣告生態系統的累積影響（包括硬體成本、供應鏈壓力和跨境媒體採購調整）

美國關稅於2025年生效，其累積影響引發了一系列顯著的次生效應，波及程序化廣告營運和技術採購決策。某些硬體組件和成品消費設備的關稅上調，推高了聯網電視設備、串流媒體播放器和部分智慧家居終端的到岸成本，從而影響了原始設備製造商（OEM）的設備更換週期和促銷策略。隨著設備價格的波動，發布商和平台所有者調整了商業化戰略，以保障用戶體驗和廣告投放量，通常傾向於推出直接面對消費者的優質套餐和增強型捆綁銷售產品。

除了設備定價之外，關稅也導致了供應鏈重組，延長了廣告投放硬體的前置作業時間，並限制了廣告投放和衡量供應商所使用的一些伺服器端組件的供應。為此，許多技術供應商加快了向雲端原生架構的轉型，以減少對客製化硬體的依賴；而買家則更加關注供應商的彈性以及其基礎設施的地理多樣性。此外，關稅的影響也促使一些品牌重新評估其全球媒體採購策略，並暫時調整跨通路和跨地區的支出，以降低成本波動。這些變化凸顯了供應鏈透明度、彈性合約以及情境規劃對於採購和媒體營運團隊的重要性，尤其對於那些依賴低延遲跨境串流媒體和高級歸因技術的宣傳活動更是如此。

深度細分洞察：解讀通路、設備和產業垂直領域的動態變化，從而指導跨複雜細分市場的目標定位、庫存選擇和激活策略。

強大的細分功能提供了所需的精細度，使創新、衡量和庫存策略能夠與受眾和情境保持一致。音訊分析能夠區分播客和串流媒體格式，識別不同的聽眾行為和廣告插入模式。展示廣告分析能夠區分橫幅廣告和富媒體廣告，揭示互動動態和創新彈性方面的差異。

目錄

第1章：序言

第2章調查方法

第3章執行摘要

第4章 市場概覽

第5章 市場洞察

  • 在無 Cookie 環境下推出以隱私為中心的定向解決方案
  • 整合人工智慧驅動的競標最佳化工具，實現即時預算分配決策
  • 利用統一的程式分析平台衡量跨裝置使用者旅程
  • 應對受眾分散挑戰的程序聯網電視購買策略
  • 在消費者隱私法規日益嚴格的背景下，向情境廣告模式的轉變仍在繼續。
  • ID解析框架的出現將取代程式化競標中的第三方Cookie
  • 需要透明的供應鏈最佳化方案，以減少廣告詐騙和隱性費用。

第6章美國關稅的累積影響，2025年

第7章 人工智慧的累積影響，2025年

第8章：按通路分類的程序化廣告市場

  • 聲音的
    • podcast
    • 串流媒體
  • 展示廣告
    • 橫幅
    • 富媒體
  • 影片
    • 串流內
    • 外流

第9章：依設備類型分類的程序化廣告市場

  • 網路電視
  • 桌面
  • 智慧型手機
  • 藥片

第10章：按產業分類的程序化廣告市場

  • 車
    • 售後市場
    • 新車
  • BFSI
    • 銀行業
    • 保險
    • 投資服務
  • 消費品
  • 衛生保健
    • 醫療設備
    • 製藥
  • 媒體與娛樂
    • 音樂串流媒體
    • 發布
    • 視訊串流媒體
  • 零售
    • 衣服
    • 電子學
    • 雜貨
  • 通訊
  • 旅行
    • 航空
    • 飯店
    • OTA

第11章：按地區分類的程序化廣告市場

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 歐洲、中東和非洲
    • 歐洲
    • 中東
    • 非洲
  • 亞太地區

第12章：按群體分類的程序化廣告市場

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第13章：各國程序化廣告市場

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 西班牙
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國

第14章 競爭格局

  • 2024年市佔率分析
  • FPNV定位矩陣，2024
  • 競爭分析
    • Alphabet Inc.
    • Meta Platforms, Inc.
    • Amazon.com, Inc.
    • The Trade Desk, Inc.
    • Verizon Communications Inc.
    • Adobe Inc.
    • Criteo SA
    • Microsoft Corporation
    • PubMatic, Inc.
    • Magnite, Inc.
Product Code: MRR-0355054AC4AA

The Programmatic Advertising Market is projected to grow by USD 190.99 billion at a CAGR of 14.59% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 64.21 billion
Estimated Year [2025] USD 73.60 billion
Forecast Year [2032] USD 190.99 billion
CAGR (%) 14.59%

A clear, strategic introduction to programmatic advertising transformation as privacy, identity, and cross-screen efficiencies drive new operating models and media investment discipline

This executive summary introduces a comprehensive analysis of the programmatic advertising ecosystem at a pivotal moment of technology evolution and regulatory change. The report synthesizes qualitative and quantitative inputs to identify structural shifts that influence how advertisers, publishers, and technology providers plan, buy, and measure digital media across screens. The aim is to equip senior leaders with a concise, actionable view of strategic priorities that follow from recent developments in identity, privacy, and cross-screen consumption patterns.

As programmatic continues to absorb innovations from machine learning, server-side delivery, and supply path optimization, buyers must reconcile short-term performance imperatives with longer-term investments in measurement and governance. The introduction frames the subsequent sections by outlining the interplay between demand-side tactics and supply-side dynamics, while also signalling the policy and economic contingencies likely to shape decision-making. Throughout, emphasis is placed on what leaders can control: organizational structure, investment in interoperable data infrastructure, and the creation of durable partnerships across the ecosystem. This orientation sets the stage for deeper analysis and the targeted recommendations that follow.

How transformative shifts in programmatic advertising are accelerating with AI-driven optimization, rising contextual targeting, and CTV innovations that demand operational and measurement change

Recent transformative shifts in the programmatic landscape have accelerated the adoption of technologies and operating models that prioritize privacy, transparency, and measurement accuracy. The deprecation of legacy identifiers has driven investment in privacy-forward identity solutions, while the maturation of contextual and cohort-based targeting is beginning to close performance gaps previously filled by deterministic targeting. At the same time, machine learning and real-time optimization engines are becoming table stakes for campaign orchestration, enabling more sophisticated bid strategies that respond to cross-device signals and creative performance in near real time.

Concurrently, Connected TV and in-stream video formats have reshaped inventory dynamics and creative requirements, drawing budgets away from traditional display in many contexts and necessitating new orchestration between linear and programmatic buys. Supply path optimization and header bidding innovations continue to change how impressions are sourced and verified, increasing the need for buyers to pursue clean supply and transparent fee structures. These technological and operational shifts are unfolding alongside stronger regulatory scrutiny on data privacy and advertising transparency, which together compel a rethinking of measurement, attribution, and vendor governance. As a result, organizations that align commercial incentives, strengthen data stewardship, and invest in interoperable measurement engines are positioned to capture efficiency gains and reduce execution risk.

Assessing the cumulative impact of U.S. tariffs on programmatic ecosystems in 2025 including hardware costs, supply chain pressures, and cross-border media buying adjustments

The cumulative impact of United States tariff measures enacted in 2025 introduced a material set of secondary effects that ripple through programmatic advertising operations and technology procurement decisions. Increased duties on certain hardware components and finished consumer devices raised the landed cost of Connected TV devices, streaming boxes, and certain smart-home endpoints, which in turn affected device replacement cycles and promotional strategies used by OEMs. As device pricing dynamics shifted, publishers and platform owners adjusted monetization strategies to protect user experience and ad load, often preferring direct-sold premium packages or enhanced bundled offers.

Beyond device pricing, tariffs contributed to supply chain realignments that extended lead times for ad delivery hardware and constrained availability of some server-side components used by ad-serving and measurement vendors. In response, many technology providers accelerated migration to cloud-native architectures that reduce dependence on bespoke hardware, while buyers increased scrutiny of vendor resilience and geographic diversity of infrastructure. Additionally, the tariffs prompted some brands to reassess global media buying pathways to mitigate cost volatility, leading to temporary reallocations of spend across channels and regions. These shifts underscore the importance of supply chain visibility, flexible contracting, and scenario planning for procurement and media operations teams, particularly for campaigns that depend on low-latency streaming and advanced attribution across borders.

Deep segmentation insights decoding channel, device, and industry vertical dynamics to inform targeting, inventory selection, and activation strategies across complex subsegments

Robust segmentation yields the granularity required to align creative, measurement, and inventory strategies to the audience and context. Based on channel, the ecosystem is studied across Audio, Display, and Video; within Audio the analysis differentiates Podcast and Streaming formats, recognizing distinct audience behaviors and ad insertion models; within Display the distinction between Banner and Rich Media highlights variance in engagement dynamics and creative flexibility; and within Video the split between In Stream and Out Stream captures the performance and viewability differences that influence buying decisions.

Based on device type, the analysis covers Connected TV, Desktop, Smartphone, and Tablet, acknowledging that device ownership, session length, and interaction models substantially affect both creative design and measurement approaches. Based on industry vertical, the work examines Automotive, BFSI, CPG, Healthcare, Media and Entertainment, Retail, Telecom, and Travel. The Automotive vertical is further examined across Aftermarket and New Vehicles to surface differing purchase cycles and targeting needs. The BFSI category differentiates Banking, Insurance, and Investment Services to reflect regulatory and creative constraints. Healthcare is parsed into Medical Devices and Pharma to account for compliance and messaging considerations. Media and Entertainment separates Music Streaming, Publishing, and Video Streaming to guide inventory selection and monetization strategies. Retail is subdivided into Apparel, Electronics, and Grocery to address shopper journey and promotional cadence. Travel is explored across Airline, Hotel, and OTA models to reconcile direct and intermediary booking behaviors. Together, these segmentation lenses inform which channels, devices, and inventory types deliver the most relevant audiences for each category, and they drive recommendations on measurement, creative format, and vendor selection.

Regional performance and strategic implications across major geographies highlighting growth drivers, regulatory vectors, and media consumption shifts shaping programmatic strategies globally

Regional dynamics continue to shape programmatic strategy as consumption patterns, regulatory regimes, and commercial models diverge across geographies. In the Americas, advertisers face a rapidly evolving privacy landscape coupled with high adoption of streaming services and mobile-first engagement, prompting investments in measurement interoperability and first-party data strategies. Meanwhile, Europe, Middle East & Africa presents a more fragmented regulatory picture with strong data protection standards in some jurisdictions, which encourages contextual targeting and server-side integrations to preserve measurement fidelity while meeting compliance obligations. In the Asia-Pacific region, we observe a heterogeneous mix of highly sophisticated mobile markets and rapidly digitizing media ecosystems where platform dominance and local ad tech specialization drive both innovation and the need for local vendor partnerships.

These regional distinctions influence media planning, vendor selection, and the structure of commercial agreements. For instance, publishers in certain regions prefer private marketplaces and direct deals that align with local content economics, whereas programmatic open exchanges may dominate other markets due to scale. Moreover, regional differences in creative norms and measurement expectations mean that cross-border campaigns require localized measurement frameworks and governance arrangements. Consequently, multinational advertisers must balance centralized strategy with regional execution autonomy to optimize for both efficiency and cultural relevance while ensuring adherence to local regulatory constraints.

Competitive and partnership dynamics among DSPs, SSPs, ad exchanges, publishers, and tech vendors illustrating consolidation, specialization, and collaborative models for sustainable growth

Competitive dynamics among companies operating in the programmatic ecosystem show a mix of consolidation, specialization, and expanding partnership models. Technology providers continue to bundle capabilities-such as identity resolution, fraud prevention, and measurement-into platform suites, while a cohort of specialized vendors focuses on discrete capabilities like supply path analytics or creative optimization. Publishers and premium inventory sellers have increased their reliance on yield-management tools and demand-side relationships to protect revenue while offering higher standards of transparency to buyers. Demand-side platforms and trading desks have expanded services into creative orchestration and data activation to differentiate on outcomes rather than pure media access.

At the same time, the vendor landscape reflects a rising emphasis on interoperability and open standards; companies that invest in common APIs, consent frameworks, and validated measurement protocols are finding easier routes into enterprise procurement processes. Strategic partnerships and white-label arrangements are increasingly common as brands seek to combine the scale of major platforms with the control and transparency offered by independent solutions. As a result, procurement teams are prioritizing vendors that demonstrate resilience, auditability, and a clear roadmap toward privacy-preserving identity and measurement techniques. These vendor trends suggest that companies that clearly articulate governance, data portability, and verification capabilities will be more competitive in the next phase of programmatic evolution.

Practical, prioritized recommendations for industry leaders to accelerate media performance, strengthen privacy-forward identity strategies, invest in measurement maturity, and optimize cross-channel programmatic operations

Leaders should prioritize a set of targeted actions that deliver both immediate improvements in media performance and longer-term resilience in a privacy-first ecosystem. First, establish a cross-functional governance forum that aligns marketing, procurement, legal, and data teams on identity, consent, and vendor risk policies, thereby reducing fragmentation and enabling faster decision-making. Next, invest in a dual-path identity approach that combines strengthened first-party data capabilities with vetted, privacy-compliant cohort or hashed-signal solutions to maintain addressability without relying on deprecated identifiers.

Concurrently, accelerate measurement maturity by adopting hybrid measurement frameworks that combine on-platform metrics with independent verification and incrementality testing, and by investing in server-side tagging to reduce latency and enhance data fidelity. Buyers should also implement supply path optimization to ensure clean inventory access and to reduce frictional costs, while creative teams must re-skill for immersive formats such as CTV and rich audio where storytelling and measurement differ from traditional display. Finally, institutionalize a test-and-learn budget to validate identity, contextual, and creative hypotheses; use short, prioritized experiments to reduce execution risk and to build internal capability quickly. These recommendations, when sequenced thoughtfully, will enable organizations to protect performance today while building the capabilities necessary for future competitiveness.

A transparent research methodology outlining primary interviews, proprietary data synthesis, secondary intelligence review, triangulation, and rigorous validation protocols that underpin the analysis and conclusions

The research underpinning this analysis relied on a mixed-methods approach that combines primary interviews, curated secondary data, and triangulated analytics to ensure robust and actionable conclusions. The primary research included structured interviews with senior leaders across advertisers, publishers, and technology vendors, drawing out operational practices, procurement trends, and measurement challenges. These qualitative inputs were synthesized with secondary intelligence from public filings, industry reports, and vendor documentation to establish context and to validate observed behaviors across segments and regions.

Analytical rigor was maintained through triangulation and validation steps that included cross-referencing vendor claims with anonymized partner telemetry, where available, and conducting scenario analyses to assess sensitivity to regulatory or economic shocks. Data integrity protocols governed the handling of interview transcripts and quantitative feeds, ensuring anonymization and consistent coding for thematic analysis. Finally, findings were stress-tested through workshops with industry practitioners to refine recommendations and to surface practical constraints. This layered methodology delivers conclusions that are grounded in practitioner realities while preserving analytical transparency and reproducibility.

Conclusive strategic takeaways synthesizing operational and commercial implications for budgets, governance, identity solutions, measurement priorities, and organizational change to secure long-term programmatic effectiveness and resilience

In conclusion, programmatic advertising stands at an inflection point where technological capability, regulatory pressure, and changing consumer behavior require a recalibration of operating models. Organizations that act decisively to align governance, invest in interoperable data infrastructure, and adopt privacy-first identity and measurement approaches will mitigate risk and unlock efficiency gains. The convergence of CTV growth, audio monetization, and advanced optimization creates new avenues for creative and measurement innovation, but it also increases the complexity of procurement and vendor oversight. Therefore, balancing centralized strategy with regional execution, prioritizing vendor transparency, and embedding continuous experimentation will be critical to long-term success.

Moving forward, leadership should treat this period as an opportunity to rearchitect how media teams collaborate with data and legal functions, to embed measurement best practices across campaign lifecycles, and to secure supply chains that support resilient delivery. By doing so, organizations will be better positioned to translate the evolving programmatic landscape into sustained commercial advantage and organizational agility.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Adoption of privacy-first targeting solutions driven by cookieless environments
  • 5.2. Integration of AI-powered bid optimization tools for real-time budget allocation decisions
  • 5.3. Measurement of cross-device user journeys through unified programmatic analytics platforms
  • 5.4. Programmatic connected TV buying strategies addressing audience fragmentation challenges
  • 5.5. Shift towards contextual advertising models amid heightened consumer privacy regulations
  • 5.6. Emergence of identity resolution frameworks replacing third-party cookies in programmatic auctions
  • 5.7. Demand for transparent supply path optimization to reduce ad fraud and hidden fees

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Programmatic Advertising Market, by Channel

  • 8.1. Audio
    • 8.1.1. Podcast
    • 8.1.2. Streaming
  • 8.2. Display
    • 8.2.1. Banner
    • 8.2.2. Rich Media
  • 8.3. Video
    • 8.3.1. In Stream
    • 8.3.2. Out Stream

9. Programmatic Advertising Market, by Device Type

  • 9.1. Connected Tv
  • 9.2. Desktop
  • 9.3. Smartphone
  • 9.4. Tablet

10. Programmatic Advertising Market, by Industry Vertical

  • 10.1. Automotive
    • 10.1.1. Aftermarket
    • 10.1.2. New Vehicles
  • 10.2. Bfsi
    • 10.2.1. Banking
    • 10.2.2. Insurance
    • 10.2.3. Investment Services
  • 10.3. Cpg
  • 10.4. Healthcare
    • 10.4.1. Medical Devices
    • 10.4.2. Pharma
  • 10.5. Media And Entertainment
    • 10.5.1. Music Streaming
    • 10.5.2. Publishing
    • 10.5.3. Video Streaming
  • 10.6. Retail
    • 10.6.1. Apparel
    • 10.6.2. Electronics
    • 10.6.3. Grocery
  • 10.7. Telecom
  • 10.8. Travel
    • 10.8.1. Airline
    • 10.8.2. Hotel
    • 10.8.3. Ota

11. Programmatic Advertising Market, by Region

  • 11.1. Americas
    • 11.1.1. North America
    • 11.1.2. Latin America
  • 11.2. Europe, Middle East & Africa
    • 11.2.1. Europe
    • 11.2.2. Middle East
    • 11.2.3. Africa
  • 11.3. Asia-Pacific

12. Programmatic Advertising Market, by Group

  • 12.1. ASEAN
  • 12.2. GCC
  • 12.3. European Union
  • 12.4. BRICS
  • 12.5. G7
  • 12.6. NATO

13. Programmatic Advertising Market, by Country

  • 13.1. United States
  • 13.2. Canada
  • 13.3. Mexico
  • 13.4. Brazil
  • 13.5. United Kingdom
  • 13.6. Germany
  • 13.7. France
  • 13.8. Russia
  • 13.9. Italy
  • 13.10. Spain
  • 13.11. China
  • 13.12. India
  • 13.13. Japan
  • 13.14. Australia
  • 13.15. South Korea

14. Competitive Landscape

  • 14.1. Market Share Analysis, 2024
  • 14.2. FPNV Positioning Matrix, 2024
  • 14.3. Competitive Analysis
    • 14.3.1. Alphabet Inc.
    • 14.3.2. Meta Platforms, Inc.
    • 14.3.3. Amazon.com, Inc.
    • 14.3.4. The Trade Desk, Inc.
    • 14.3.5. Verizon Communications Inc.
    • 14.3.6. Adobe Inc.
    • 14.3.7. Criteo S.A.
    • 14.3.8. Microsoft Corporation
    • 14.3.9. PubMatic, Inc.
    • 14.3.10. Magnite, Inc.

LIST OF FIGURES

  • FIGURE 1. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 9. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 11. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. EUROPE, MIDDLE EAST & AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 13. EUROPE PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. MIDDLE EAST PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. AFRICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. ASEAN PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. GCC PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. EUROPEAN UNION PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. BRICS PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. G7 PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. NATO PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. PROGRAMMATIC ADVERTISING MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 26. PROGRAMMATIC ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. PROGRAMMATIC ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PODCAST, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PODCAST, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PODCAST, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PODCAST, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PODCAST, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PODCAST, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY STREAMING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY STREAMING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY STREAMING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY STREAMING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY STREAMING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY STREAMING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANNER, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANNER, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANNER, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANNER, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RICH MEDIA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RICH MEDIA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RICH MEDIA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RICH MEDIA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RICH MEDIA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RICH MEDIA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY IN STREAM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY IN STREAM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY IN STREAM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY IN STREAM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY IN STREAM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY IN STREAM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OUT STREAM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OUT STREAM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OUT STREAM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OUT STREAM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OUT STREAM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OUT STREAM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CONNECTED TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CONNECTED TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CONNECTED TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CONNECTED TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CONNECTED TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY DESKTOP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY SMARTPHONE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY SMARTPHONE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY SMARTPHONE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY SMARTPHONE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TABLET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TABLET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TABLET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TABLET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AFTERMARKET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AFTERMARKET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AFTERMARKET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AFTERMARKET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AFTERMARKET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AFTERMARKET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY NEW VEHICLES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY NEW VEHICLES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY NEW VEHICLES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY NEW VEHICLES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY NEW VEHICLES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY NEW VEHICLES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANKING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANKING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANKING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANKING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANKING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY BANKING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INSURANCE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INSURANCE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INSURANCE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INSURANCE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INSURANCE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INSURANCE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INVESTMENT SERVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INVESTMENT SERVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INVESTMENT SERVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INVESTMENT SERVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INVESTMENT SERVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY INVESTMENT SERVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CPG, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CPG, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CPG, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CPG, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CPG, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY CPG, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDICAL DEVICES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDICAL DEVICES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDICAL DEVICES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDICAL DEVICES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDICAL DEVICES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDICAL DEVICES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PHARMA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PHARMA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PHARMA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PHARMA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PHARMA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PHARMA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MUSIC STREAMING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MUSIC STREAMING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MUSIC STREAMING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MUSIC STREAMING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MUSIC STREAMING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY MUSIC STREAMING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PUBLISHING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PUBLISHING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PUBLISHING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PUBLISHING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PUBLISHING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY PUBLISHING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO STREAMING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO STREAMING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO STREAMING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO STREAMING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO STREAMING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO STREAMING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY APPAREL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY APPAREL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY APPAREL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY APPAREL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY APPAREL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY APPAREL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY ELECTRONICS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY ELECTRONICS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY ELECTRONICS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY ELECTRONICS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY ELECTRONICS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY ELECTRONICS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GROCERY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GROCERY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GROCERY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GROCERY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GROCERY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY GROCERY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TELECOM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TELECOM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TELECOM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TELECOM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TELECOM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TELECOM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AIRLINE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AIRLINE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AIRLINE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AIRLINE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AIRLINE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY AIRLINE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HOTEL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HOTEL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HOTEL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HOTEL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HOTEL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY HOTEL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OTA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OTA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OTA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OTA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OTA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY OTA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL PROGRAMMATIC ADVERTISING MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 253. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 254. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 255. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 256. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 257. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2024 (USD MILLION)
  • TABLE 258. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2025-2032 (USD MILLION)
  • TABLE 259. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 260. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 261. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2024 (USD MILLION)
  • TABLE 262. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2025-2032 (USD MILLION)
  • TABLE 263. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 264. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 265. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 266. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 267. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2024 (USD MILLION)
  • TABLE 268. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2025-2032 (USD MILLION)
  • TABLE 269. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2024 (USD MILLION)
  • TABLE 270. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2025-2032 (USD MILLION)
  • TABLE 271. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2024 (USD MILLION)
  • TABLE 272. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2025-2032 (USD MILLION)
  • TABLE 273. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 274. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 275. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
  • TABLE 276. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2025-2032 (USD MILLION)
  • TABLE 277. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2024 (USD MILLION)
  • TABLE 278. AMERICAS PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2025-2032 (USD MILLION)
  • TABLE 279. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 280. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 281. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 282. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 283. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2024 (USD MILLION)
  • TABLE 284. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2025-2032 (USD MILLION)
  • TABLE 285. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 286. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 287. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2024 (USD MILLION)
  • TABLE 288. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2025-2032 (USD MILLION)
  • TABLE 289. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 290. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 291. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 292. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 293. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2024 (USD MILLION)
  • TABLE 294. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2025-2032 (USD MILLION)
  • TABLE 295. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2024 (USD MILLION)
  • TABLE 296. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2025-2032 (USD MILLION)
  • TABLE 297. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2018-2024 (USD MILLION)
  • TABLE 298. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY HEALTHCARE, 2025-2032 (USD MILLION)
  • TABLE 299. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 300. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY MEDIA AND ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 301. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2018-2024 (USD MILLION)
  • TABLE 302. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY RETAIL, 2025-2032 (USD MILLION)
  • TABLE 303. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2018-2024 (USD MILLION)
  • TABLE 304. NORTH AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY TRAVEL, 2025-2032 (USD MILLION)
  • TABLE 305. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 306. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 307. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 308. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 309. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2018-2024 (USD MILLION)
  • TABLE 310. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUDIO, 2025-2032 (USD MILLION)
  • TABLE 311. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2018-2024 (USD MILLION)
  • TABLE 312. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DISPLAY, 2025-2032 (USD MILLION)
  • TABLE 313. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2018-2024 (USD MILLION)
  • TABLE 314. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY VIDEO, 2025-2032 (USD MILLION)
  • TABLE 315. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 316. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 317. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2018-2024 (USD MILLION)
  • TABLE 318. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY INDUSTRY VERTICAL, 2025-2032 (USD MILLION)
  • TABLE 319. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2018-2024 (USD MILLION)
  • TABLE 320. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY AUTOMOTIVE, 2025-2032 (USD MILLION)
  • TABLE 321. LATIN AMERICA PROGRAMMATIC ADVERTISING MARKET SIZE, BY BFSI, 2018-2024 (USD MILLION)
  • TABLE 322.