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市場調查報告書
商品編碼
1757825

全球程式化展示市場

Programmatic Displays
出版日期: | 出版商: Global Industry Analysts, Inc. | 英文 273 Pages | 商品交期: 最快1-2個工作天內

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簡介目錄

2030年，全球程式化展示市場規模將達3,854億美元

全球程序化展示廣告市場規模預計在2024年達到739億美元，預計2024年至2030年期間的複合年成長率為31.7%，到2030年將達到3854億美元。作為本報告分析的細分市場之一，私人市場預計將實現30.8%的複合年成長率，並在分析期結束時達到2342億美元。即時競價細分市場在分析期間的複合年成長率預計為34.6%。

美國市場預計將達到 201 億美元，中國市場複合年成長率將達到 41.0%

美國程序化展示廣告市場規模預計在2024年達到201億美元。預計到2030年，作為世界第二大經濟體的中國市場規模將達到977億美元，在2024-2030年的分析期內，複合年成長率為41.0%。其他值得關注的區域市場包括日本和加拿大，預計在分析期間內，這兩個市場的複合年成長率分別為25.7%和28.5%。在歐洲，預計德國市場的複合年成長率約為26.8%。

全球程序化展示市場－主要趨勢和促進因素摘要

為什麼程序化展示會成為自動化數位廣告的新前沿？

程序化展示是指透過演算法軟體和即時競價(RTB) 機制自動買賣和投放數位展示廣告。這些展示廣告涵蓋多種廣告形式，包括橫幅廣告、互動式視覺效果、視訊面板和可擴展的創新，可部署在網站、行動應用程式、數位電子看板甚至連網電視 (CTV) 介面上。程序化展示讓您透過個人化內容和最佳化定價，動態地觸及目標受眾。

隨著數位廣告日益以數據為中心並走向全管道，程序化展示憑藉其靈活性、即時和可衡量的績效，正成為媒體策略的重要組成部分。程序化展示的部署透過需求端平台 (DSP)、供應端平台 (SSP) 和資料管理平台 (DMP) 實現自動化，使廣告主能夠在正確的時間向正確的受眾傳遞正確的訊息，從而最大化宣傳活動的投資報酬率。從靜態廣告投放到跨裝置和場景的智慧數據主導投放的轉變，正在重塑數位廣告格局。

人工智慧、情境定位和動態創新最佳化如何提升展示效果？

人工智慧和機器學習正在透過分析即時用戶行為、上下文元元資料和歷史效果數據，為競標策略和內容策劃提供資訊，從而徹底改變程序化展示環境。演算法會評估瀏覽器類型、地理位置、裝置使用情況、時段分類和內容親和性等因素，以確定應投放哪些廣告變體以及相應的成本。這種精準定位可以提高參與度並減少廣告浪費。

動態創新最佳化 (DCO) 在根據受眾屬性動態調整視覺效果、標題和行動號召方面發揮核心作用。單一程式化展示廣告可以透過動態拼接創新資產來產生數千種個人化組合。隨著第三方 Cookie 的消亡，上下文定位重新獲得發展動力，它確保廣告在語義一致的環境中展示，從而提高相關性和品牌安全性。這些發展正在將展示廣告從普通的廣告曝光率提升到高度細緻入微且自適應的受眾互動。

跨格式、垂直產業和全球市場的需求正在哪些方面加速？

數位地產領域的展示形式日益多樣化，從網頁橫幅廣告和原生廣告位，到行動插頁廣告、應用程式內疊加廣告和影片隨播廣告，不一而足。零售和電商產業在程式化展示廣告的應用程式方面處於領先地位，它們利用程式化展示廣告來推動個人化產品促銷、重新定位購物車放棄者並進行季節性宣傳活動。同樣，金融服務、汽車、旅遊和娛樂品牌也在利用程式化展示廣告，透過在地化、時效性強的優惠活動和全通路連續性來吸引用戶。

從區域來看，北美憑藉其成熟的廣告科技生態系統和在數位管道的高程式化滲透率，依然佔據主導地位。歐洲緊隨其後，由英國、德國和荷蘭領銜，並得益於符合《一般資料保護規範》(GDPR) 的定位框架和強大的出版商基礎。受行動優先網路存取和品牌對效果行銷投資不斷增加的推動，亞太地區在印度、中國和東南亞等市場正迅速普及程序化廣告。拉丁美洲、中東和北非是新興市場，隨著數位基礎設施的不斷擴展，這些市場的程式化展示廣告採用率也不斷成長。

是什麼推動了程序化展示市場全球成長？

全球程式化展示廣告市場的成長動力源自於對個人化、效果驅動型廣告日益成長的需求，以及即時媒體交易技術的進步。隨著廣告主越來越重視宣傳活動的透明度、速度和資料驅動的成果，程式化展示廣告提供了一種靈活且經濟高效的媒介，可以吸引分散的數位受眾。透過靈活設定競標規則、頻率上限和創新輪播，您可以最佳化宣傳活動的效率和效果。

程序化擔保交易、私人交易市場 (PMP) 和標頭競標的演變正在提升優質發布商的庫存品質和信任度。此外，程序化展示廣告與連網電視 (CTV)、數位戶外廣告 (DOOH) 和語音介面的融合，正在擴大展示廣告的覆蓋範圍和情境相關性。隨著第一方資料策略的優先化和人工智慧 (AI) 能力的快速成熟，程式化展示廣告將在全球整體數位行銷生態系統中發揮核心作用，平衡自動化、精準投放和創新創新。

部分

通路（私人市場、即時競價、自動保證）、類型（線上影片、線上展示、行動影片、行動顯示器）

受訪公司範例（總合33家）

  • Adobe Inc.
  • Amazon.com, Inc.
  • AppLovin Corporation
  • Criteo SA
  • Google LLC（Alphabet Inc.）
  • Integral Ad Science, Inc.
  • IPONWEB Limited
  • Kayzen
  • LG Corporation
  • Magnite, Inc.
  • MediaMath, Inc.
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • NextRoll, Inc.（AdRoll）
  • PubMatic, Inc.
  • RTB House
  • Samsung Electronics Co., Ltd.
  • The Trade Desk, Inc.
  • Verizon Communications Inc.
  • Xandr Inc.

人工智慧整合

我們正在利用可操作的專家內容和人工智慧工具來改變市場和競爭情報。

Global Industry Analysts 沒有遵循查詢 LLM 或特定產業SLM 的典型規範，而是建立了一個來自全球領域專家的精選內容庫，其中包括影片記錄、BLOG、搜尋引擎研究以及大量公司、產品/服務和市場數據。

關稅影響係數

全球產業分析師根據公司總部所在國家、製造地、進出口狀況（成品和原始OEM）預測其競爭態勢的變化。這種複雜且多面向的市場動態預計將以多種方式影響競爭對手，包括銷貨成本成本 (COGS) 上升、盈利下降、供應鏈重組以及其他微觀和宏觀市場動態。

目錄

第1章調查方法

第2章執行摘要

  • 市場概覽
  • 主要企業
  • 市場趨勢和促進因素
  • 全球市場展望

第3章市場分析

  • 美國
  • 加拿大
  • 日本
  • 中國
  • 歐洲
  • 法國
  • 德國
  • 義大利
  • 英國
  • 西班牙
  • 俄羅斯
  • 其他歐洲國家
  • 亞太地區
  • 澳洲
  • 印度
  • 韓國
  • 其他亞太地區
  • 拉丁美洲
  • 阿根廷
  • 巴西
  • 墨西哥
  • 其他拉丁美洲
  • 中東
  • 伊朗
  • 以色列
  • 沙烏地阿拉伯
  • 阿拉伯聯合大公國
  • 其他中東地區
  • 非洲

第4章 競賽

簡介目錄
Product Code: MCP35611

Global Programmatic Displays Market to Reach US$385.4 Billion by 2030

The global market for Programmatic Displays estimated at US$73.9 Billion in the year 2024, is expected to reach US$385.4 Billion by 2030, growing at a CAGR of 31.7% over the analysis period 2024-2030. Private Marketplaces, one of the segments analyzed in the report, is expected to record a 30.8% CAGR and reach US$234.2 Billion by the end of the analysis period. Growth in the Real Time Bidding segment is estimated at 34.6% CAGR over the analysis period.

The U.S. Market is Estimated at US$20.1 Billion While China is Forecast to Grow at 41.0% CAGR

The Programmatic Displays market in the U.S. is estimated at US$20.1 Billion in the year 2024. China, the world's second largest economy, is forecast to reach a projected market size of US$97.7 Billion by the year 2030 trailing a CAGR of 41.0% over the analysis period 2024-2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at a CAGR of 25.7% and 28.5% respectively over the analysis period. Within Europe, Germany is forecast to grow at approximately 26.8% CAGR.

Global Programmatic Displays Market - Key Trends & Drivers Summarized

Why Are Programmatic Displays Emerging as the New Frontier in Automated Digital Advertising?

Programmatic displays refer to the automated buying, selling, and placement of digital display ads through algorithmic software and real-time bidding (RTB) mechanisms. These displays include a wide range of ad formats-banner ads, interactive visuals, video panels, expandable creatives-deployed across websites, mobile apps, digital signage, and even connected television (CTV) interfaces. Programmatic displays stand out for their ability to dynamically reach targeted audiences, at scale, with personalized content and optimized pricing.

As digital advertising becomes increasingly data-centric and omnichannel in nature, programmatic displays are becoming integral to media strategies due to their flexibility, immediacy, and measurable performance. Their deployment is automated through demand-side platforms (DSPs), supply-side platforms (SSPs), and data management platforms (DMPs), allowing advertisers to serve the right message to the right person at the right moment-maximizing campaign ROI. This shift from static ad placement to intelligent, data-driven delivery is reshaping the landscape of digital advertising across devices and contexts.

How Are AI, Contextual Targeting, and Dynamic Creative Optimization Enhancing Display Effectiveness?

AI and machine learning are revolutionizing the programmatic display environment by analyzing real-time user behavior, contextual metadata, and historical performance data to inform bidding strategies and content curation. Algorithms evaluate factors such as browser type, location, device usage, dayparting, and content affinity to determine which ad variant should be served-and at what cost. This precision targeting ensures greater engagement rates and reduces ad waste.

Dynamic Creative Optimization (DCO) plays a central role in tailoring visuals, headlines, and call-to-actions on the fly based on the viewer’s attributes. A single programmatic display ad can generate thousands of personalized combinations by dynamically stitching together creative assets. Contextual targeting, which is regaining momentum due to the phasing out of third-party cookies, ensures ads appear in semantically aligned environments-boosting relevance and brand safety. These developments are elevating display advertising from generic impressions to highly nuanced and adaptive audience interactions.

Where Is Demand Accelerating Across Formats, Verticals, and Global Markets?

Display formats are diversifying across digital real estate-from web-based banners and native placements to mobile interstitials, in-app overlays, and video companion ads. Retail and e-commerce sectors are at the forefront of programmatic display adoption, using it to drive personalized product promotions, retarget cart abandoners, and execute seasonal campaigns. Similarly, financial services, automotive, travel, and entertainment brands are leveraging programmatic displays to engage users with localized, time-sensitive offers and omnichannel continuity.

Geographically, North America remains the dominant hub due to mature ad tech ecosystems and high programmatic penetration across digital channels. Europe follows closely, particularly in the U.K., Germany, and the Netherlands, supported by GDPR-compliant targeting frameworks and a strong publisher base. Asia-Pacific is witnessing rapid uptake in markets such as India, China, and Southeast Asia, driven by mobile-first internet access and rising brand investments in performance marketing. Latin America and MENA are emerging markets, where programmatic display is being adopted alongside digital infrastructure expansion.

What’s Driving the Global Growth of the Programmatic Displays Market?

The growth in the global programmatic displays market is driven by the increasing demand for personalized, performance-oriented advertising, coupled with technological advancements in real-time media trading. As advertisers prioritize campaign transparency, speed, and data-driven outcomes, programmatic displays offer an agile and cost-efficient medium to engage fragmented digital audiences. The flexibility to set bidding rules, frequency caps, and creative rotations ensures that campaigns are optimized for efficiency and effectiveness.

The evolution of programmatic guaranteed deals, private marketplaces (PMPs), and header bidding is improving inventory quality and trust among premium publishers. Additionally, the convergence of programmatic display with CTV, DOOH, and voice-based interfaces is expanding the scope and contextual relevance of display advertising. With first-party data strategies taking precedence and AI capabilities maturing rapidly, programmatic displays are set to play a central role in holistic digital marketing ecosystems worldwide-balancing automation, targeting accuracy, and creative innovation.

SCOPE OF STUDY:

The report analyzes the Programmatic Displays market in terms of units by the following Segments, and Geographic Regions/Countries:

Segments:

Channel (Private Marketplaces, Real Time Bidding, Automated Guaranteed); Type (Online Video, Online Display, Mobile Video, Mobile Display)

Geographic Regions/Countries:

World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Select Competitors (Total 33 Featured) -

  • Adobe Inc.
  • Amazon.com, Inc.
  • AppLovin Corporation
  • Criteo S.A.
  • Google LLC (Alphabet Inc.)
  • Integral Ad Science, Inc.
  • IPONWEB Limited
  • Kayzen
  • LG Corporation
  • Magnite, Inc.
  • MediaMath, Inc.
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • NextRoll, Inc. (AdRoll)
  • PubMatic, Inc.
  • RTB House
  • Samsung Electronics Co., Ltd.
  • The Trade Desk, Inc.
  • Verizon Communications Inc.
  • Xandr Inc.

AI INTEGRATIONS

We're transforming market and competitive intelligence with validated expert content and AI tools.

Instead of following the general norm of querying LLMs and Industry-specific SLMs, we built repositories of content curated from domain experts worldwide including video transcripts, blogs, search engines research, and massive amounts of enterprise, product/service, and market data.

TARIFF IMPACT FACTOR

Our new release incorporates impact of tariffs on geographical markets as we predict a shift in competitiveness of companies based on HQ country, manufacturing base, exports and imports (finished goods and OEM). This intricate and multifaceted market reality will impact competitors by increasing the Cost of Goods Sold (COGS), reducing profitability, reconfiguring supply chains, amongst other micro and macro market dynamics.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Tariff Impact on Global Supply Chain Patterns
    • Programmatic Displays - Global Key Competitors Percentage Market Share in 2025 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2025 (E)
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rising Investment in Retail Media Networks Drives Adoption of Programmatic Displays
    • Expansion of Digital Out-of-Home Advertising Throws the Spotlight on Dynamic, Data-Driven Displays
    • Innovation in Contextual Targeting Algorithms Enhances Relevance in Display Content Delivery
    • Growth in Smart Cities and Transit Infrastructure Propels Demand for Programmatic Display Screens
    • Integration of Real-Time Bidding Engines With Display Hardware Strengthens End-to-End Automation
    • Increasing Brand Focus on Personalization and Moment Marketing Accelerates Display Programmaticization
    • Advances in Geofencing and Location-Based Triggering Enhance Display Ad Precision
    • Surge in Retail Shelf and Point-of-Sale Integration Expands Omnichannel Display Advertising Capabilities
    • Participation in OpenRTB and IAB Display Protocols Enhances Standardization and Interoperability
    • Growth in Consumer Data Privacy Regulations Spurs Development of Contextual and Cookieless Targeting Solutions
    • Emphasis on Cross-Screen Synchronization Enhances Brand Continuity Across Mobile and Digital Signage
    • Rising Integration of Facial Recognition and Audience Analytics Tools Drives Dynamic Display Optimization
    • Collaboration With SSPs and DSPs Strengthens Fill Rates and Inventory Monetization
    • Expansion of Real-Time Weather, Event, and Traffic Data Inputs Drives Adaptive Display Messaging
    • Entry Into DOOH Programmatic Marketplaces Expands Bidding Efficiency and Campaign Reach
    • Growing Demand for Hyperlocal Campaign Execution Strengthens Use of Small-Format Programmatic Screens
    • Differentiation Through Cloud-Based Content Delivery, Remote Monitoring, and Fail-Safe Systems Enhances Reliability
    • Rising Attention to Energy Efficiency and Display Sustainability Supports Adoption in Green Urban Developments
    • Advances in High-Brightness, Outdoor-Rated, and 4K Display Units Enhance Visibility and Engagement
    • Global Shift Toward Experience-Based Retail and Interactive Branding Sustains Programmatic Display Adoption
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Programmatic Displays Market Analysis of Annual Sales in US$ Million for Years 2015 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Programmatic Displays by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Programmatic Displays by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 4: World 15-Year Perspective for Programmatic Displays by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2015, 2025 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Private Marketplaces by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Private Marketplaces by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 7: World 15-Year Perspective for Private Marketplaces by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Real Time Bidding by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Real Time Bidding by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 10: World 15-Year Perspective for Real Time Bidding by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Automated Guaranteed by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 12: World Historic Review for Automated Guaranteed by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 13: World 15-Year Perspective for Automated Guaranteed by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Online Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Online Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 16: World 15-Year Perspective for Online Video by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for Online Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 18: World Historic Review for Online Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 19: World 15-Year Perspective for Online Display by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for Mobile Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 21: World Historic Review for Mobile Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 22: World 15-Year Perspective for Mobile Video by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030
    • TABLE 23: World Recent Past, Current & Future Analysis for Mobile Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 24: World Historic Review for Mobile Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 25: World 15-Year Perspective for Mobile Display by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2015, 2025 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2025 (E)
    • TABLE 26: USA Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 27: USA Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 28: USA 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 29: USA Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 30: USA Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 31: USA 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • CANADA
    • TABLE 32: Canada Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 33: Canada Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 34: Canada 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 35: Canada Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 36: Canada Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 37: Canada 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • JAPAN
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2025 (E)
    • TABLE 38: Japan Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 39: Japan Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 40: Japan 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 41: Japan Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 42: Japan Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 43: Japan 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • CHINA
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2025 (E)
    • TABLE 44: China Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 45: China Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 46: China 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 47: China Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 48: China Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 49: China 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • EUROPE
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2025 (E)
    • TABLE 50: Europe Recent Past, Current & Future Analysis for Programmatic Displays by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 51: Europe Historic Review for Programmatic Displays by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 52: Europe 15-Year Perspective for Programmatic Displays by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2015, 2025 & 2030
    • TABLE 53: Europe Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 54: Europe Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 55: Europe 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 56: Europe Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 57: Europe Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 58: Europe 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • FRANCE
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2025 (E)
    • TABLE 59: France Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 60: France Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 61: France 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 62: France Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 63: France Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 64: France 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • GERMANY
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2025 (E)
    • TABLE 65: Germany Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 66: Germany Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 67: Germany 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 68: Germany Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 69: Germany Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 70: Germany 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • ITALY
    • TABLE 71: Italy Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 72: Italy Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 73: Italy 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 74: Italy Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 75: Italy Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 76: Italy 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • UNITED KINGDOM
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2025 (E)
    • TABLE 77: UK Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 78: UK Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 79: UK 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 80: UK Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 81: UK Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 82: UK 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • SPAIN
    • TABLE 83: Spain Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 84: Spain Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 85: Spain 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 86: Spain Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 87: Spain Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 88: Spain 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • RUSSIA
    • TABLE 89: Russia Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 90: Russia Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 91: Russia 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 92: Russia Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 93: Russia Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 94: Russia 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • REST OF EUROPE
    • TABLE 95: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 96: Rest of Europe Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 97: Rest of Europe 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 98: Rest of Europe Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 99: Rest of Europe Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 100: Rest of Europe 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • ASIA-PACIFIC
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2025 (E)
    • TABLE 101: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Displays by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 102: Asia-Pacific Historic Review for Programmatic Displays by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 103: Asia-Pacific 15-Year Perspective for Programmatic Displays by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2015, 2025 & 2030
    • TABLE 104: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 105: Asia-Pacific Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 106: Asia-Pacific 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 107: Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 108: Asia-Pacific Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 109: Asia-Pacific 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • AUSTRALIA
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2025 (E)
    • TABLE 110: Australia Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 111: Australia Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 112: Australia 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 113: Australia Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 114: Australia Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 115: Australia 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • INDIA
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2025 (E)
    • TABLE 116: India Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 117: India Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 118: India 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 119: India Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 120: India Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 121: India 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • SOUTH KOREA
    • TABLE 122: South Korea Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 123: South Korea Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 124: South Korea 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 125: South Korea Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 126: South Korea Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 127: South Korea 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 128: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 129: Rest of Asia-Pacific Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 130: Rest of Asia-Pacific 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 131: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 132: Rest of Asia-Pacific Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 133: Rest of Asia-Pacific 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • LATIN AMERICA
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2025 (E)
    • TABLE 134: Latin America Recent Past, Current & Future Analysis for Programmatic Displays by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 135: Latin America Historic Review for Programmatic Displays by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 136: Latin America 15-Year Perspective for Programmatic Displays by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2015, 2025 & 2030
    • TABLE 137: Latin America Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 138: Latin America Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 139: Latin America 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 140: Latin America Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 141: Latin America Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 142: Latin America 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • ARGENTINA
    • TABLE 143: Argentina Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 144: Argentina Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 145: Argentina 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 146: Argentina Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 147: Argentina Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 148: Argentina 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • BRAZIL
    • TABLE 149: Brazil Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 150: Brazil Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 151: Brazil 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 152: Brazil Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 153: Brazil Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 154: Brazil 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • MEXICO
    • TABLE 155: Mexico Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 156: Mexico Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 157: Mexico 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 158: Mexico Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 159: Mexico Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 160: Mexico 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • REST OF LATIN AMERICA
    • TABLE 161: Rest of Latin America Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 162: Rest of Latin America Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 163: Rest of Latin America 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 164: Rest of Latin America Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 165: Rest of Latin America Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 166: Rest of Latin America 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • MIDDLE EAST
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2025 (E)
    • TABLE 167: Middle East Recent Past, Current & Future Analysis for Programmatic Displays by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2024 through 2030 and % CAGR
    • TABLE 168: Middle East Historic Review for Programmatic Displays by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 169: Middle East 15-Year Perspective for Programmatic Displays by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2015, 2025 & 2030
    • TABLE 170: Middle East Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 171: Middle East Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 172: Middle East 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 173: Middle East Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 174: Middle East Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 175: Middle East 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • IRAN
    • TABLE 176: Iran Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 177: Iran Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 178: Iran 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 179: Iran Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 180: Iran Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 181: Iran 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • ISRAEL
    • TABLE 182: Israel Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 183: Israel Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 184: Israel 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 185: Israel Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 186: Israel Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 187: Israel 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • SAUDI ARABIA
    • TABLE 188: Saudi Arabia Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 189: Saudi Arabia Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 190: Saudi Arabia 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 191: Saudi Arabia Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 192: Saudi Arabia Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 193: Saudi Arabia 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • UNITED ARAB EMIRATES
    • TABLE 194: UAE Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 195: UAE Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 196: UAE 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 197: UAE Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 198: UAE Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 199: UAE 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • REST OF MIDDLE EAST
    • TABLE 200: Rest of Middle East Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 201: Rest of Middle East Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 202: Rest of Middle East 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 203: Rest of Middle East Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 204: Rest of Middle East Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 205: Rest of Middle East 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030
  • AFRICA
    • Programmatic Displays Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2025 (E)
    • TABLE 206: Africa Recent Past, Current & Future Analysis for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 207: Africa Historic Review for Programmatic Displays by Channel - Private Marketplaces, Real Time Bidding and Automated Guaranteed Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 208: Africa 15-Year Perspective for Programmatic Displays by Channel - Percentage Breakdown of Value Sales for Private Marketplaces, Real Time Bidding and Automated Guaranteed for the Years 2015, 2025 & 2030
    • TABLE 209: Africa Recent Past, Current & Future Analysis for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display - Independent Analysis of Annual Sales in US$ Million for the Years 2024 through 2030 and % CAGR
    • TABLE 210: Africa Historic Review for Programmatic Displays by Type - Online Video, Online Display, Mobile Video and Mobile Display Markets - Independent Analysis of Annual Sales in US$ Million for Years 2015 through 2023 and % CAGR
    • TABLE 211: Africa 15-Year Perspective for Programmatic Displays by Type - Percentage Breakdown of Value Sales for Online Video, Online Display, Mobile Video and Mobile Display for the Years 2015, 2025 & 2030

IV. COMPETITION