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1827174

AVOD 市場：2025-2032 年全球預測（按裝置類型、內容類型、廣告格式、年齡層、性別和廣告長度）

AVOD Market by Device Type, Content Genre, Advertising Format, Age Group, Gender, Ad Length - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 184 Pages | 商品交期: 最快1-2個工作天內

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※ 本網頁內容可能與最新版本有所差異。詳細情況請與我們聯繫。

預計到 2032 年 AVOD 市場規模將成長至 627.2 億美元，複合年成長率為 7.92%。

主要市場統計數據
基準年2024年 340.8億美元
預計2025年 367.6億美元
預測年份：2032年 627.2億美元
複合年成長率（%） 7.92%

清楚概況了觀眾行為的變化、技術進步和監管壓力如何重塑廣告支持的影片經營模式

隨著觀眾對無縫體驗和相關廣告曝光的期望不斷提升，廣告支援的隨選影片環境正在演變成一個更複雜和細分的生態系統。消費者行為正轉向在連網電視上進行更長時間的觀看，而行動裝置則繼續主導休閒、短期消費。同時，出版商和平台正在完善內容策劃和廣告投放機制，以平衡觀眾留存率和廣告主績效。

新技術和數據主導的定位正在提升跨格式投放情境相關創新的能力，但這種能力也引發了隱私合規和跨裝置衡量方面的複雜問題。因此，商業模式和廣告位策略正在重新調整，優先考慮能夠同時提升品牌影響力和直接回應目標的高互動性廣告位。這些動態為媒體買家、創新團隊和平台營運商帶來了機會和營運挑戰。

本導言將AVOD格局視為不斷變化的消費者偏好、技術創新和監管環境的交匯點。在接下來的章節中，讀者可以深入了解轉型變革、資費主導的影響、細分市場主導的洞察、區域差異，以及將洞察轉化為收益主導所需的實際行動。

設備多樣化、類型主導的觀眾忠誠度、不斷發展的格式以及隱私優先的衡量標準如何融合，重新定義 AVOD 競爭態勢

AVOD 格局正經歷幾個轉折點，這些轉折點將決定產業下一階段的競爭定位和收益軌跡。首先，設備分佈呈現兩極化。智慧型電視已牢牢佔據了長視訊互動的主要平台，智慧型手機對於涵蓋範圍和快速觀看頻率至關重要，而桌上型電腦和平板電腦在工作日和共用觀看中扮演著小眾但重要的角色。這種設備差異化要求我們根據會話時長和觀看場景，量身定做創新方案和頻率策略。

其次，內容細分和類型忠誠度變得至關重要。喜劇、紀錄片、劇情片和真人秀等娛樂垂直領域培養了一群忠實的受眾，他們對廣告量和廣告形式的接受度與新聞、音樂、兒童和體育觀眾截然不同。例如，在運動領域，大學、電競和職業節目的節奏和收益模式各有不同，這些都會影響廣告的效果。

第三，為了滿足衡量需求和使用者體驗期望，廣告格式正變得越來越碎片化。前貼片廣告、中貼片廣告和後貼片廣告位與展示疊加層共存，動態疊加層支援即時創新個人化，靜態疊加層則提供可預測的廣告曝光率環境。最後，隱私優先的衡量和第一方資料策略正在重塑廣告定位的運作方式。隨著識別碼的限制越來越嚴格，AVOD相關人員正在投資確定性和情境化方法，以在不影響合規性的前提下保持廣告相關性。保持收益需要製定藍圖。

評估美國關稅變化將如何影響硬體供應鏈、設備供應以及下游 AVOD 受眾和廣告動態

2025年美國加徵關稅將為服務於AVOD生態系統的供應鏈和技術供應商帶來多方面的營運和成本考量。雖然內容傳送和平台軟體主要以數位化形式呈現，但支撐智慧型電視、串流媒體設備和行動配件供應鏈製造的硬體組件卻容易受到關稅調整的影響。因此，製造商可能會重新評估其籌資策略，而時間和成本的波動可能會對設備供應和零售促銷連鎖反應，間接影響平台的覆蓋範圍。

此外，進口成本的上升可能會加速設備原始設備製造商之間的整合，並鼓勵生態系統參與者深化與本地供應商的夥伴關係，以降低風險。因此，廣告支援的發布商和平台營運商可能會面臨有效用戶的裝置組合發生變化，這可能會影響高階聯網電視和行動廣告資源的每千次曝光費用 (CPM) 動態。因此，廣告主和代理商應密切注意設備供應訊號以及資費政策的發展，因為硬體價格和可用性的暫時變化可能會改變宣傳活動的策劃範圍和庫存預測。

從策略角度來看，定價環境凸顯了多角化分銷管道和彈性收益架構的重要性。具備靈活客戶端SDK、自適應碼率策略和高效能跨裝置ID解析能力的平台，將能夠有效平抑設備採用率的短期波動，並在宏觀經濟調整期間維護廣告主的信心。

一個細粒度的細分框架，將設備操作系統和外形規格、類型細微差別、廣告格式、年齡和性別群體以及創新長度與貨幣化槓桿聯繫起來

精細細分對於理解觀眾行為並最佳化 AVOD 管道的收益至關重要。桌上型電腦有 macOS 和 Windows 之分，而智慧型手機則有 Android 和 iOS 之分。這些區別至關重要，因為作業系統和裝置外形規格會影響會話時間長度、廣告接受度和創新渲染能力。根據內容類型，本研究將市場分類為娛樂、兒童、音樂、新聞和體育；娛樂進一步細分為喜劇、紀錄片、劇情片和真人秀；體育進一步細分為大學生體育、電子競技和職業體育，揭示了特定類型的節奏和觀眾意圖如何影響可接受的廣告投放量和格式選擇。

此外，根據廣告形式，市場調查涵蓋展示廣告、中貼片廣告、後貼片廣告和前貼片廣告，其中展示廣告又細分為動態覆蓋廣告和靜態覆蓋廣告。依年齡層，市場研究涵蓋18-24歲、25-34歲、35-44歲、45-54歲和55歲以上，展現了不同的平台偏好和對廣告個人化的接受程度。依性別，市場研究涵蓋女性和男性，內容親和性和購買行為反映在創新定位。最後，根據廣告時長，市場研究涵蓋30-60秒、60秒以上和30秒以下，其中30秒以下細分為16-30秒和6-15秒。整合這些細分鏡頭可以讓買家和賣家模擬廣告載入策略、創新排序和庫存包裝，以反映實際的行為模式，而不是籠統的假設。

地理市場特徵、監管細節和設備採用模式將如何影響個人 AVOD 營運模式和廣告商期望

區域動態對平台經濟、內容策略以及圍繞AVOD的廣告主需求有重大影響。在美洲，隨著聯網電視的普及和成熟的廣告購買習慣，受眾群體日漸成熟，這推動了人們對優質影片庫存和先進監測整合的需求。而歐洲、中東和非洲則是一個多元化的環境，法律規範、語言多樣性和寬頻基礎設施等因素使得獨特的分銷和在地化方案成為必要。這些市場的出版商優先考慮區域夥伴關係和合規優先的數據策略，以維護廣告主的信任。

在亞太地區，行動優先的快速普及以及從短社交影片到長篇本地劇集和體育賽事等多元化內容生態系統，為透過程式化交易和替代廣告格式進行規模化和實驗創造了機會。因此，跨地區營運的廣告主必須協調創新在地化和技術交付最佳化，以確保素材規格既符合頻寬限制，又符合文化相關性要求。跨區域宣傳活動受惠於模組化規劃，可根據區域消費模式和平台採用調整頻次上限、廣告時間和疊加方式。最終，與試圖在不同地區應用統一策略相比，採用區域感知的庫存管理和創新策略將帶來更好的效果。

策略行動和技術投資，創造價值並推動平台、內容擁有者和廣告科技合作夥伴之間的競爭優勢

平台所有者、內容聚合商和廣告科技供應商之間的競爭動態取決於產品差異化、庫存品質和資料能力。領先的AVOD平台正在投資程序化整合和動態廣告插入技術，以在保持用戶體驗的同時提高產量比率。內容所有者正在推行混合分發策略，將直接面對消費者的管道與第三方AVOD平台的聯合發布相結合，透過平衡控制力和廣泛曝光度來最佳化涵蓋範圍和收益。

廣告科技技術供應商越來越注重符合隱私保護的身份解決方案和增強型測量方案，這些方案無需依賴傳統識別碼檢驗可見度和品牌影響力。需求端平台和出版商夥伴關係正強調第一方資料豐富和平台測量端點，以最大限度地減少資料外洩並提高宣傳活動透明度。此外，創新工作室和製作合作夥伴正圍繞著跨裝置和會話類型的格式進行調整，強調行動裝置的短小精悍的廣告素材，以及聯網電視的豐富敘事。這些策略舉措凸顯了市場從廣告量轉向廣告價值的轉變，優質廣告資源和可衡量的成果將佔據主導地位。

串流媒體平台、廣告商和出版商應採取的具體戰術性和策略舉措，以增強收益能力和成長

隨著AVOD格局的演變，產業領導者必須採取一系列切實可行的措施來抓住成長機會並降低風險。首先，優先考慮跨裝置測量框架，並投資於身分彈性分析技術，該技術結合確定性訊號和情境建模，在尊重使用者隱私的同時保持定位有效性。其次，將內容獲取和調度策略與特定類型的收益模式結合，以便娛樂、新聞、體育、兒童和音樂節目獲得能夠最大限度地提高參與度和收益的廣告投放。第三，透過開發模組化素材，最佳化創意堆疊，使其適應特定裝置的觀看習慣，這些素材的長度可從6秒擴展到60秒，並採用適合不同創新的視覺語言和節奏。

此外，透過監控硬體採購趨勢並探索區域夥伴關係關係來增強供應鏈的彈性，以減輕貿易政策變化對設備可用性的潛在影響。實施先進的收益管理技術，平衡填充率、頻率上限和動態定價，以保障使用者體驗和廣告主的投資報酬率。最後，培養持續測試的文化，根據品牌提升和轉換KPI評估動態疊加和中間角色展示位置等格式實驗的效果，並根據具有統計顯著性的結果進行迭代。這些行動使領導者能夠將分析洞察轉化為營運優勢和永續的廣告收益成長。

一種透明的、多方法的研究途徑，結合了高階主管訪談、消費模式分析、廣告格式績效評估和政策評估

這些洞察背後的研究途徑融合了多種定性和定量分析方法，以確保研究的可靠性和實際意義。主要訪談對象包括平台營運商、廣告銷售、內容授權和廣告科技技術提供商的行業高管，旨在發現新興策略和營運痛點。此外，我們還結合了設備使用模式和內容消費趨勢分析，這些分析基於公開的遠端檢測研究和第三方產業報告，旨在將跨螢幕行為轉變具體化。

同時，透過廣告格式比較和創新效果研究，我們得出了關於廣告時間長度和投放位置的建議。我們透過政府官方公告和供應鏈報告研究了政策和貿易發展，以評估其對硬體可用性和製造成本結構的潛在影響。最後，我們將這些不同的證據流進行三角分析，以建立切實可行的指導方針，在商業性需求與技術和監管現實之間取得平衡。這項調查方法強調投入的透明度和可追溯性，同時優先考慮那些能夠被高階決策者快速付諸實踐的見解。

簡要概述策略要務和營運重點，使相關人員能夠駕馭不斷發展的 AVOD 市場並獲得持久價值。

總而言之，AVOD 領域正處於曲折點，內容策略、設備動態、廣告格式和監管考量交織在一起，既帶來了複雜性，也帶來了機會。聯網電視觀看的成熟、行動平台的持續覆蓋範圍以及廣告格式的碎片化，要求制定細緻入微的營運方案，以涵蓋特定類型的行為和跨裝置衡量。與資費相關的供應中斷和不斷變化的隱私法規進一步凸顯了對靈活的技術堆疊和有韌性的商業夥伴關係關係的需求。

展望未來，相關人員專注於提供優質庫存、投資注重隱私的衡量標準並根據設備和類型客製化創新體驗的利益相關者，將最有可能將用戶參與度轉化為永續的廣告收入。將這些戰略要務轉化為包含測試、區域擴張和供應鏈應急計畫的優先藍圖，對於抓住快速變化的AVOD市場的崛起至關重要。

目錄

第1章：前言

第2章調查方法

第3章執行摘要

第4章 市場概況

第5章 市場洞察

  • AVOD 服務中程序化廣告購買的興起，實現了即時受眾定位
  • 將互動廣告格式整合到 AVOD 中，以提高觀眾的參與度和保留率
  • 採用動態廣告插入技術在直播環境中投放個人化廣告
  • AVOD 平台與社群媒體影響者合作，共同創造品牌內容體驗
  • 實施進階指標以準確識別 AVOD廣告宣傳的轉化
  • 廣告支援的分級訂閱模式不斷成長，將 AVOD 與針對注重成本的觀眾的獨家 SVOD 優惠相結合
  • 我們在 AVOD 平台上使用人工智慧推薦引擎來提高廣告相關性並最佳化廣告頻率。

第6章：2025年美國關稅的累積影響

第7章：人工智慧的累積影響，2025年

第 8 章 AVOD 市場（按設備類型）

  • 桌面
    • MacOS
    • Windows
  • 智慧電視
  • 智慧型手機
    • Android
    • iOS
  • 藥片

第9章 AVOD 市場（依內容類型）

  • 娛樂
    • 喜劇
    • 記錄
    • 戲劇
    • 現實
  • 孩子
  • 音樂
  • 訊息
  • 運動的
    • 大學體育
    • 電競
    • 專業的

第 10 章 AVOD 市場（以廣告形式）

  • 顯示覆蓋
    • 動態疊加
    • 靜態覆蓋
  • 中貼片廣告
  • 後捲
  • 前置式

第 11 章 AVOD 市場（依年齡層）

  • 18至24歲
  • 25-34歲
  • 35至44歲
  • 45～54
  • 55歲或以上

第12章 AVOD 市場：性別

  • 女士
  • 男性

第 13 章：AVOD 市場（按廣告長度）

  • 30-60秒
  • 60秒或以上
  • 30秒內
    • 16-30秒
    • 6-15秒

第14章 AVOD 市場（按地區）

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 歐洲、中東和非洲
    • 歐洲
    • 中東
    • 非洲
  • 亞太地區

第15章 AVOD 市場（按類別）

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第16章 AVOD 市場（按國家）

  • 美國
  • 加拿大
  • 墨西哥
  • 巴西
  • 英國
  • 德國
  • 法國
  • 俄羅斯
  • 義大利
  • 西班牙
  • 中國
  • 印度
  • 日本
  • 澳洲
  • 韓國

第17章競爭格局

  • 2024年市佔率分析
  • 2024年FPNV定位矩陣
  • 競爭分析
    • YouTube, LLC
    • Roku, Inc.
    • Samsung Electronics Co., Ltd.
    • Pluto TV, LLC
    • Tubi, Inc.
    • Peacock LLC
    • Xumo, LLC
    • Amazon.com, Inc.
    • Chicken Soup for the Soul Entertainment, Inc.
    • VIZIO, Inc.
Product Code: MRR-4969A8FF9A68

The AVOD Market is projected to grow by USD 62.72 billion at a CAGR of 7.92% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 34.08 billion
Estimated Year [2025] USD 36.76 billion
Forecast Year [2032] USD 62.72 billion
CAGR (%) 7.92%

An incisive overview of how audience behavior shifts, technological advances, and regulatory pressures are reshaping advertising-supported video business models

The advertising-supported video on demand environment is evolving into a more sophisticated and segmented ecosystem as viewers' expectations for seamless experiences and relevant ad exposure increase. Consumer behavior is shifting toward longer watch sessions on connected televisions while mobile devices continue to dominate casual, short-form consumption. Concurrently, publishers and platforms are refining content curation and ad delivery mechanics to balance viewer retention with advertiser performance.

Emerging technologies and data-driven targeting are amplifying the capacity to serve contextually appropriate creative across formats, yet this capability also raises complexities around privacy compliance and cross-device measurement. As a result, commercial models and inventory strategies are being recalibrated to prioritize high-engagement placements that support both brand lift and direct response objectives. These dynamics create both opportunities and operational challenges for media buyers, creative teams, and platform operators.

This introduction frames the AVOD landscape as a convergence of evolving consumer preferences, technical innovation, and regulatory considerations. The reader should expect subsequent sections to unpack transformational shifts, tariff-driven impacts, segmentation-led insights, regional variations, and pragmatic actions required to translate insights into revenue-driven execution.

How device diversification, genre-driven audience loyalty, format evolution, and privacy-first measurement are converging to redefine AVOD competitive dynamics

The AVOD landscape is undergoing several transformative shifts that will determine competitive positioning and revenue trajectories for the next phase of industry evolution. First, device distribution is polarizing: smart TVs are solidifying as the primary long-form engagement surface while smartphones remain indispensable for reach and rapid frequency; desktops and tablets retain niche but important roles for workday and shared viewing. This device differentiation necessitates bespoke creative treatments and frequency strategies tuned to session length and viewer context.

Second, content segmentation and genre-level loyalty are becoming pivotal. Entertainment verticals-spanning comedy, documentaries, drama, and reality-are cultivating dedicated audiences whose tolerance for ad loads and ad formats varies significantly from news, music, kids, and sports viewers. Within sports, for example, collegiate, esports, and professional programming each carry distinct pacing and monetization rhythms that influence ad placement efficacy.

Third, advertising formats are fragmenting to meet both measurement demands and user experience expectations. Pre-roll, mid-roll, and post-roll placements coexist with display overlays, where dynamic overlays enable real-time creative personalization while static overlays provide predictable impression environments. Finally, privacy-first measurement and first-party data strategies are reshaping targeting mechanics. As identifiers become more constrained, AVOD stakeholders are investing in deterministic and contextual approaches to preserve ad relevance without compromising compliance. Together, these shifts demand integrated product, content, and analytics roadmaps to sustain monetization.

Assessing how tariff shifts in the United States may ripple through hardware supply chains, device availability, and downstream AVOD audience and advertising dynamics

The imposition of tariffs in the United States for 2025 introduces multifaceted operational and cost considerations for supply chains and technology providers that serve the AVOD ecosystem. While content delivery and platform software are largely digital, hardware components that underpin smart TV manufacturing, streaming devices, and mobile accessory supply chains are sensitive to tariff adjustments. Consequently, manufacturers may reassess sourcing strategies, which can propagate timing and cost fluctuations into device availability and retail promotions that indirectly affect platform reach.

Moreover, increased import costs can accelerate consolidation among device OEMs and push ecosystem participants to deepen partnerships with regional suppliers to mitigate exposure. In turn, ad-supported publishers and platform operators may face shifts in the device mix of active users, influencing CPM dynamics for premium connected-TV inventory versus mobile inventory. Advertisers and agencies should therefore monitor device supply signals alongside tariff policy developments, as temporary changes in hardware pricing and availability can alter campaign planning windows and inventory forecasts.

From a strategic vantage point, the tariff environment underscores the importance of diversified delivery pathways and a resilient monetization architecture. Platforms that maintain flexible client SDKs, adaptive bitrate strategies, and effective cross-device identity resolution will be better positioned to smooth short-term fluctuations in device penetration and preserve advertiser confidence during periods of macroeconomic adjustment.

A detailed segmentation framework linking device OS and form factor, genre nuances, ad formats, age and gender cohorts, and creative length to monetization levers

Granular segmentation is indispensable to understanding audience behaviors and optimizing monetization across AVOD channels. Based on device type, the market is studied across Desktop, Smart TV, Smartphone, and Tablet, with Desktop further differentiated by macOS and Windows, and Smartphone broken down into Android and iOS; these distinctions matter because operating systems and device form factors influence session duration, ad acceptance, and creative rendering capabilities. Based on content genre, the market is studied across Entertainment, Kids, Music, News, and Sports, with Entertainment further explored through Comedy, Documentaries, Drama, and Reality, and Sports further delineated into Collegiate, Esports, and Professional, which together reveal how genre-specific pacing and viewer intent shape acceptable ad loads and format selection.

Additionally, based on advertising format, the market is studied across Display Overlay, Mid-Roll, Post-Roll, and Pre-Roll, and Display Overlay is further subdivided into Dynamic Overlay and Static Overlay; format choice impacts completion rates and brand metrics differently across contexts. Based on age group, the market is studied across 18-24, 25-34, 35-44, 45-54, and 55+, and these cohorts demonstrate divergent platform preferences and receptivity to ad personalization. Based on gender, the market is studied across Female and Male, where content affinities and buying behaviors can inform creative targeting. Finally, based on ad length, the market is studied across 30-60 Seconds, Over 60 Seconds, and Under 30 Seconds, with Under 30 Seconds further analyzed into 16-30 Seconds and 6-15 Seconds; ad length directly affects attention retention and measurable outcomes. Integrating these segmentation lenses enables buyers and sellers to model ad load strategies, creative sequencing, and inventory packaging that reflect real behavioral patterns rather than one-size-fits-all assumptions.

How geographic market characteristics, regulatory nuances, and device adoption patterns shape distinct AVOD operating models and advertiser expectations

Regional dynamics exert substantial influence over platform economics, content strategies, and advertiser demand across the AVOD landscape. In the Americas, audience maturity for connected TV and established ad-buying practices drive a strong appetite for premium video inventory and sophisticated measurement integrations, while advertisers increasingly seek cross-screen attribution and brand lift evidence to validate spend. Conversely, Europe, Middle East & Africa presents a heterogeneous environment where regulatory frameworks, language diversity, and varying broadband infrastructures require tailored distribution and localization approaches; publishers in these markets prioritize regional partnerships and compliance-first data strategies to maintain advertiser trust.

In the Asia-Pacific region, rapid mobile-first adoption and diverse content ecosystems-ranging from short-form social video to long-form local drama and sports-create opportunities for scale and experimentation with programmatic deals and alternative ad formats. Advertisers operating across regions must therefore align creative localization with technical delivery optimizations, ensuring that asset specifications meet both bandwidth constraints and cultural relevance requirements. Cross-regional campaigns benefit from modular planning that adjusts frequency caps, ad lengths, and overlay approaches in response to local consumption patterns and platform prevalence. Ultimately, a geography-aware approach to inventory management and creative strategy will yield better performance than attempts to uniformly apply tactics across disparate regions.

Strategic behaviors and technological investments among platforms, content owners, and ad-tech partners that are driving value creation and competitive advantage

Competitive dynamics among platform owners, content aggregators, and ad-tech vendors are defined by product differentiation, inventory quality, and data capabilities. Leading AVOD platforms are investing in programmatic integrations and dynamic ad insertion technologies to enhance yield while preserving user experience. Content owners are pursuing hybrid distribution strategies that combine direct-to-consumer channels with syndication to third-party AVOD platforms, allowing them to optimize reach and revenue by balancing control with broad exposure.

Ad-tech vendors are increasingly focused on privacy-compliant identity solutions and enhanced measurement packages that verify viewability and brand impact without relying on legacy identifiers. Partnerships between demand-side platforms and publishers are emphasizing first-party data enrichment and on-platform measurement endpoints to minimize leakage and improve campaign transparency. Additionally, creative studios and production partners are aligning around formats that perform across devices and session types, emphasizing short-form, snackable assets for mobile and richer storytelling for connected TV placements. These strategic moves underscore the market's transition from ad volume to ad value, where quality inventory and measurable outcomes command a premium.

Concrete tactical and strategic moves that streaming platforms, advertisers, and publishers should implement to strengthen monetization resilience and growth

Industry leaders must adopt a set of pragmatic actions to capture growth and mitigate risk as the AVOD landscape evolves. First, prioritize cross-device measurement frameworks and invest in identity-resilient analytics that combine deterministic signals with contextual modeling to preserve targeting efficacy while respecting user privacy. Second, align content acquisition and scheduling strategies with genre-specific monetization profiles so that entertainment, news, sports, kids, and music programming receive tailored ad treatments that maximize engagement and revenue. Third, optimize creative stacks for device-specific viewing habits by developing modular assets that scale from six- to sixty-second versions with platform-appropriate visual language and pacing.

Additionally, strengthen supply chain resilience by monitoring hardware sourcing trends and exploring regional partnerships to mitigate the potential impacts of trade policy shifts on device availability. Implement advanced yield management techniques that balance fill rates with frequency capping and dynamic pricing to protect user experience and advertiser ROI. Finally, embed a continuous testing culture that evaluates format experimentation-such as dynamic overlays and mid-roll placements-against brand lift and conversion KPIs, and iterate based on statistically significant outcomes. These actions will help leaders convert analytical insight into operational advantage and sustainable ad revenue growth.

A transparent and multi-method research approach combining executive interviews, consumption pattern analysis, ad format performance review, and policy assessment

The research approach underpinning these insights blends multiple qualitative and quantitative techniques to ensure robustness and practical relevance. Primary interviews with industry executives across platform operations, ad sales, content licensing, and ad-tech providers were conducted to surface emerging strategies and operational pain points. These conversations were complemented by analysis of device usage patterns and content consumption trends derived from publicly available telemetry studies and third-party industry reporting to contextualize behavioral shifts across screens.

In parallel, a comparative review of advertising formats and creative performance studies informed recommendations on ad length and placement. Policy and trade developments were examined through official government releases and supply chain reporting to assess potential impacts on hardware availability and manufacturing cost structures. Finally, these different evidence streams were synthesized through triangulation to produce actionable guidance that balances commercial imperatives with technical and regulatory realities. The methodology emphasizes transparency and traceability of inputs while prioritizing insights that senior decision-makers can operationalize quickly.

A concise synthesis of strategic imperatives and operational priorities that will enable stakeholders to navigate the evolving AVOD market and capture durable value

In conclusion, the AVOD sector sits at an inflection point where content strategy, device dynamics, advertising formats, and regulatory considerations intersect to create both complexity and opportunity. The maturation of connected TV viewing, the enduring reach of mobile platforms, and the fragmentation of ad formats demand a nuanced operational playbook that accounts for genre-specific behavior and cross-device measurement. Tariff-related supply disruptions and evolving privacy rules further underscore the need for flexible technology stacks and resilient commercial partnerships.

Looking forward, stakeholders who focus on delivering high-quality inventory, investing in privacy-forward measurement, and tailoring creative experiences to device and genre profiles will be best positioned to convert engagement into sustainable ad revenue. Translating these strategic imperatives into prioritized roadmaps-incorporating testing, localized deployment, and supply chain contingency planning-will be essential to capture the upside of a rapidly shifting AVOD marketplace.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Rise of programmatic ad buying on AVOD services enabling real-time audience targeting
  • 5.2. Integration of interactive ad formats in AVOD to boost viewer engagement and retention
  • 5.3. Adoption of dynamic ad insertion technology to deliver personalized ads in live streaming environments
  • 5.4. Collaboration between AVOD platforms and social media influencers to co-create branded content experiences
  • 5.5. Implementation of advanced measurement metrics to accurately attribute conversions across AVOD ad campaigns
  • 5.6. Growth of ad-supported tiered subscription models combining AVOD and limited SVOD benefits for cost-conscious viewers
  • 5.7. Use of AI-powered recommendation engines on AVOD platforms to enhance ad relevance and optimize ad frequency

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. AVOD Market, by Device Type

  • 8.1. Desktop
    • 8.1.1. macOS
    • 8.1.2. Windows
  • 8.2. Smart TV
  • 8.3. Smartphone
    • 8.3.1. Android
    • 8.3.2. iOS
  • 8.4. Tablet

9. AVOD Market, by Content Genre

  • 9.1. Entertainment
    • 9.1.1. Comedy
    • 9.1.2. Documentaries
    • 9.1.3. Drama
    • 9.1.4. Reality
  • 9.2. Kids
  • 9.3. Music
  • 9.4. News
  • 9.5. Sports
    • 9.5.1. Collegiate
    • 9.5.2. Esports
    • 9.5.3. Professional

10. AVOD Market, by Advertising Format

  • 10.1. Display Overlay
    • 10.1.1. Dynamic Overlay
    • 10.1.2. Static Overlay
  • 10.2. Mid-Roll
  • 10.3. Post-Roll
  • 10.4. Pre-Roll

11. AVOD Market, by Age Group

  • 11.1. 18-24
  • 11.2. 25-34
  • 11.3. 35-44
  • 11.4. 45-54
  • 11.5. 55+

12. AVOD Market, by Gender

  • 12.1. Female
  • 12.2. Male

13. AVOD Market, by Ad Length

  • 13.1. 30-60 Seconds
  • 13.2. Over 60 Seconds
  • 13.3. Under 30 Seconds
    • 13.3.1. 16-30 Seconds
    • 13.3.2. 6-15 Seconds

14. AVOD Market, by Region

  • 14.1. Americas
    • 14.1.1. North America
    • 14.1.2. Latin America
  • 14.2. Europe, Middle East & Africa
    • 14.2.1. Europe
    • 14.2.2. Middle East
    • 14.2.3. Africa
  • 14.3. Asia-Pacific

15. AVOD Market, by Group

  • 15.1. ASEAN
  • 15.2. GCC
  • 15.3. European Union
  • 15.4. BRICS
  • 15.5. G7
  • 15.6. NATO

16. AVOD Market, by Country

  • 16.1. United States
  • 16.2. Canada
  • 16.3. Mexico
  • 16.4. Brazil
  • 16.5. United Kingdom
  • 16.6. Germany
  • 16.7. France
  • 16.8. Russia
  • 16.9. Italy
  • 16.10. Spain
  • 16.11. China
  • 16.12. India
  • 16.13. Japan
  • 16.14. Australia
  • 16.15. South Korea

17. Competitive Landscape

  • 17.1. Market Share Analysis, 2024
  • 17.2. FPNV Positioning Matrix, 2024
  • 17.3. Competitive Analysis
    • 17.3.1. YouTube, LLC
    • 17.3.2. Roku, Inc.
    • 17.3.3. Samsung Electronics Co., Ltd.
    • 17.3.4. Pluto TV, LLC
    • 17.3.5. Tubi, Inc.
    • 17.3.6. Peacock LLC
    • 17.3.7. Xumo, LLC
    • 17.3.8. Amazon.com, Inc.
    • 17.3.9. Chicken Soup for the Soul Entertainment, Inc.
    • 17.3.10. VIZIO, Inc.

LIST OF FIGURES

  • FIGURE 1. GLOBAL AVOD MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL AVOD MARKET SIZE, BY DEVICE TYPE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL AVOD MARKET SIZE, BY DEVICE TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL AVOD MARKET SIZE, BY CONTENT GENRE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL AVOD MARKET SIZE, BY CONTENT GENRE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL AVOD MARKET SIZE, BY AGE GROUP, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL AVOD MARKET SIZE, BY AGE GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL AVOD MARKET SIZE, BY GENDER, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL AVOD MARKET SIZE, BY GENDER, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL AVOD MARKET SIZE, BY AD LENGTH, 2024 VS 2032 (%)
  • FIGURE 13. GLOBAL AVOD MARKET SIZE, BY AD LENGTH, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. GLOBAL AVOD MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. AMERICAS AVOD MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. NORTH AMERICA AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. LATIN AMERICA AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. EUROPE AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. MIDDLE EAST AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. AFRICA AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASIA-PACIFIC AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GLOBAL AVOD MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. ASEAN AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. GCC AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. EUROPEAN UNION AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. BRICS AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. G7 AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. NATO AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 30. GLOBAL AVOD MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 31. AVOD MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 32. AVOD MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. AVOD MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL AVOD MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL AVOD MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL AVOD MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL AVOD MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL AVOD MARKET SIZE, BY DESKTOP, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL AVOD MARKET SIZE, BY DESKTOP, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL AVOD MARKET SIZE, BY DESKTOP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL AVOD MARKET SIZE, BY DESKTOP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL AVOD MARKET SIZE, BY DESKTOP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL AVOD MARKET SIZE, BY DESKTOP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL AVOD MARKET SIZE, BY DESKTOP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL AVOD MARKET SIZE, BY DESKTOP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL AVOD MARKET SIZE, BY MACOS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL AVOD MARKET SIZE, BY MACOS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL AVOD MARKET SIZE, BY MACOS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL AVOD MARKET SIZE, BY MACOS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL AVOD MARKET SIZE, BY MACOS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL AVOD MARKET SIZE, BY MACOS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL AVOD MARKET SIZE, BY WINDOWS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL AVOD MARKET SIZE, BY WINDOWS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL AVOD MARKET SIZE, BY WINDOWS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL AVOD MARKET SIZE, BY WINDOWS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL AVOD MARKET SIZE, BY WINDOWS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL AVOD MARKET SIZE, BY WINDOWS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL AVOD MARKET SIZE, BY SMART TV, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL AVOD MARKET SIZE, BY SMART TV, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL AVOD MARKET SIZE, BY SMART TV, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL AVOD MARKET SIZE, BY SMART TV, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL AVOD MARKET SIZE, BY SMART TV, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL AVOD MARKET SIZE, BY SMART TV, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL AVOD MARKET SIZE, BY SMARTPHONE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL AVOD MARKET SIZE, BY ANDROID, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL AVOD MARKET SIZE, BY ANDROID, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL AVOD MARKET SIZE, BY ANDROID, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL AVOD MARKET SIZE, BY ANDROID, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL AVOD MARKET SIZE, BY ANDROID, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL AVOD MARKET SIZE, BY ANDROID, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL AVOD MARKET SIZE, BY IOS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL AVOD MARKET SIZE, BY IOS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL AVOD MARKET SIZE, BY IOS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL AVOD MARKET SIZE, BY IOS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL AVOD MARKET SIZE, BY IOS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL AVOD MARKET SIZE, BY IOS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL AVOD MARKET SIZE, BY TABLET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL AVOD MARKET SIZE, BY TABLET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL AVOD MARKET SIZE, BY TABLET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL AVOD MARKET SIZE, BY TABLET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL AVOD MARKET SIZE, BY TABLET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL AVOD MARKET SIZE, BY TABLET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL AVOD MARKET SIZE, BY CONTENT GENRE, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL AVOD MARKET SIZE, BY CONTENT GENRE, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL AVOD MARKET SIZE, BY ENTERTAINMENT, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL AVOD MARKET SIZE, BY COMEDY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL AVOD MARKET SIZE, BY COMEDY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL AVOD MARKET SIZE, BY COMEDY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL AVOD MARKET SIZE, BY COMEDY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL AVOD MARKET SIZE, BY COMEDY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL AVOD MARKET SIZE, BY COMEDY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL AVOD MARKET SIZE, BY DOCUMENTARIES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL AVOD MARKET SIZE, BY DOCUMENTARIES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL AVOD MARKET SIZE, BY DOCUMENTARIES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL AVOD MARKET SIZE, BY DOCUMENTARIES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL AVOD MARKET SIZE, BY DOCUMENTARIES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL AVOD MARKET SIZE, BY DOCUMENTARIES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL AVOD MARKET SIZE, BY DRAMA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL AVOD MARKET SIZE, BY DRAMA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL AVOD MARKET SIZE, BY DRAMA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL AVOD MARKET SIZE, BY DRAMA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL AVOD MARKET SIZE, BY DRAMA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL AVOD MARKET SIZE, BY DRAMA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL AVOD MARKET SIZE, BY REALITY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL AVOD MARKET SIZE, BY REALITY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL AVOD MARKET SIZE, BY REALITY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL AVOD MARKET SIZE, BY REALITY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL AVOD MARKET SIZE, BY REALITY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL AVOD MARKET SIZE, BY REALITY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL AVOD MARKET SIZE, BY KIDS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL AVOD MARKET SIZE, BY KIDS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL AVOD MARKET SIZE, BY KIDS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL AVOD MARKET SIZE, BY KIDS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL AVOD MARKET SIZE, BY KIDS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL AVOD MARKET SIZE, BY KIDS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL AVOD MARKET SIZE, BY MUSIC, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL AVOD MARKET SIZE, BY MUSIC, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL AVOD MARKET SIZE, BY MUSIC, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL AVOD MARKET SIZE, BY MUSIC, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL AVOD MARKET SIZE, BY MUSIC, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL AVOD MARKET SIZE, BY MUSIC, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL AVOD MARKET SIZE, BY NEWS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL AVOD MARKET SIZE, BY NEWS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL AVOD MARKET SIZE, BY NEWS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL AVOD MARKET SIZE, BY NEWS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL AVOD MARKET SIZE, BY NEWS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL AVOD MARKET SIZE, BY NEWS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL AVOD MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL AVOD MARKET SIZE, BY SPORTS, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL AVOD MARKET SIZE, BY SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL AVOD MARKET SIZE, BY SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL AVOD MARKET SIZE, BY SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL AVOD MARKET SIZE, BY SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL AVOD MARKET SIZE, BY SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL AVOD MARKET SIZE, BY SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL AVOD MARKET SIZE, BY COLLEGIATE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL AVOD MARKET SIZE, BY COLLEGIATE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL AVOD MARKET SIZE, BY COLLEGIATE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL AVOD MARKET SIZE, BY COLLEGIATE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL AVOD MARKET SIZE, BY COLLEGIATE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL AVOD MARKET SIZE, BY COLLEGIATE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL AVOD MARKET SIZE, BY ESPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL AVOD MARKET SIZE, BY ESPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL AVOD MARKET SIZE, BY ESPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL AVOD MARKET SIZE, BY ESPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL AVOD MARKET SIZE, BY ESPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL AVOD MARKET SIZE, BY ESPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL AVOD MARKET SIZE, BY PROFESSIONAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL AVOD MARKET SIZE, BY PROFESSIONAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL AVOD MARKET SIZE, BY PROFESSIONAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL AVOD MARKET SIZE, BY PROFESSIONAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL AVOD MARKET SIZE, BY PROFESSIONAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL AVOD MARKET SIZE, BY PROFESSIONAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL AVOD MARKET SIZE, BY DISPLAY OVERLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL AVOD MARKET SIZE, BY DYNAMIC OVERLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL AVOD MARKET SIZE, BY DYNAMIC OVERLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL AVOD MARKET SIZE, BY DYNAMIC OVERLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL AVOD MARKET SIZE, BY DYNAMIC OVERLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL AVOD MARKET SIZE, BY DYNAMIC OVERLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL AVOD MARKET SIZE, BY DYNAMIC OVERLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL AVOD MARKET SIZE, BY STATIC OVERLAY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL AVOD MARKET SIZE, BY STATIC OVERLAY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL AVOD MARKET SIZE, BY STATIC OVERLAY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL AVOD MARKET SIZE, BY STATIC OVERLAY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL AVOD MARKET SIZE, BY STATIC OVERLAY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL AVOD MARKET SIZE, BY STATIC OVERLAY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL AVOD MARKET SIZE, BY MID-ROLL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL AVOD MARKET SIZE, BY MID-ROLL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL AVOD MARKET SIZE, BY MID-ROLL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL AVOD MARKET SIZE, BY MID-ROLL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL AVOD MARKET SIZE, BY MID-ROLL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL AVOD MARKET SIZE, BY MID-ROLL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL AVOD MARKET SIZE, BY POST-ROLL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL AVOD MARKET SIZE, BY POST-ROLL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL AVOD MARKET SIZE, BY POST-ROLL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL AVOD MARKET SIZE, BY POST-ROLL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL AVOD MARKET SIZE, BY POST-ROLL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL AVOD MARKET SIZE, BY POST-ROLL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL AVOD MARKET SIZE, BY PRE-ROLL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL AVOD MARKET SIZE, BY PRE-ROLL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL AVOD MARKET SIZE, BY PRE-ROLL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL AVOD MARKET SIZE, BY PRE-ROLL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL AVOD MARKET SIZE, BY PRE-ROLL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL AVOD MARKET SIZE, BY PRE-ROLL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL AVOD MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL AVOD MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL AVOD MARKET SIZE, BY 18-24, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL AVOD MARKET SIZE, BY 18-24, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL AVOD MARKET SIZE, BY 18-24, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL AVOD MARKET SIZE, BY 18-24, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL AVOD MARKET SIZE, BY 18-24, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL AVOD MARKET SIZE, BY 18-24, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL AVOD MARKET SIZE, BY 25-34, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL AVOD MARKET SIZE, BY 25-34, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL AVOD MARKET SIZE, BY 25-34, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL AVOD MARKET SIZE, BY 25-34, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL AVOD MARKET SIZE, BY 25-34, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL AVOD MARKET SIZE, BY 25-34, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL AVOD MARKET SIZE, BY 35-44, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL AVOD MARKET SIZE, BY 35-44, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL AVOD MARKET SIZE, BY 35-44, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL AVOD MARKET SIZE, BY 35-44, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL AVOD MARKET SIZE, BY 35-44, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL AVOD MARKET SIZE, BY 35-44, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL AVOD MARKET SIZE, BY 45-54, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL AVOD MARKET SIZE, BY 45-54, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL AVOD MARKET SIZE, BY 45-54, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL AVOD MARKET SIZE, BY 45-54, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL AVOD MARKET SIZE, BY 45-54, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL AVOD MARKET SIZE, BY 45-54, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL AVOD MARKET SIZE, BY 55+, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL AVOD MARKET SIZE, BY 55+, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 205. GLOBAL AVOD MARKET SIZE, BY 55+, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 206. GLOBAL AVOD MARKET SIZE, BY 55+, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 207. GLOBAL AVOD MARKET SIZE, BY 55+, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 208. GLOBAL AVOD MARKET SIZE, BY 55+, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 209. GLOBAL AVOD MARKET SIZE, BY GENDER, 2018-2024 (USD MILLION)
  • TABLE 210. GLOBAL AVOD MARKET SIZE, BY GENDER, 2025-2032 (USD MILLION)
  • TABLE 211. GLOBAL AVOD MARKET SIZE, BY FEMALE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 212. GLOBAL AVOD MARKET SIZE, BY FEMALE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 213. GLOBAL AVOD MARKET SIZE, BY FEMALE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 214. GLOBAL AVOD MARKET SIZE, BY FEMALE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 215. GLOBAL AVOD MARKET SIZE, BY FEMALE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 216. GLOBAL AVOD MARKET SIZE, BY FEMALE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 217. GLOBAL AVOD MARKET SIZE, BY MALE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 218. GLOBAL AVOD MARKET SIZE, BY MALE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 219. GLOBAL AVOD MARKET SIZE, BY MALE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 220. GLOBAL AVOD MARKET SIZE, BY MALE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 221. GLOBAL AVOD MARKET SIZE, BY MALE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 222. GLOBAL AVOD MARKET SIZE, BY MALE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 223. GLOBAL AVOD MARKET SIZE, BY AD LENGTH, 2018-2024 (USD MILLION)
  • TABLE 224. GLOBAL AVOD MARKET SIZE, BY AD LENGTH, 2025-2032 (USD MILLION)
  • TABLE 225. GLOBAL AVOD MARKET SIZE, BY 30-60 SECONDS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 226. GLOBAL AVOD MARKET SIZE, BY 30-60 SECONDS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 227. GLOBAL AVOD MARKET SIZE, BY 30-60 SECONDS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 228. GLOBAL AVOD MARKET SIZE, BY 30-60 SECONDS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 229. GLOBAL AVOD MARKET SIZE, BY 30-60 SECONDS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 230. GLOBAL AVOD MARKET SIZE, BY 30-60 SECONDS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 231. GLOBAL AVOD MARKET SIZE, BY OVER 60 SECONDS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 232. GLOBAL AVOD MARKET SIZE, BY OVER 60 SECONDS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 233. GLOBAL AVOD MARKET SIZE, BY OVER 60 SECONDS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 234. GLOBAL AVOD MARKET SIZE, BY OVER 60 SECONDS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 235. GLOBAL AVOD MARKET SIZE, BY OVER 60 SECONDS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 236. GLOBAL AVOD MARKET SIZE, BY OVER 60 SECONDS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 237. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2018-2024 (USD MILLION)
  • TABLE 238. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2025-2032 (USD MILLION)
  • TABLE 239. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 240. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 241. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 242. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 243. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 244. GLOBAL AVOD MARKET SIZE, BY UNDER 30 SECONDS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 245. GLOBAL AVOD MARKET SIZE, BY 16-30 SECONDS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 246. GLOBAL AVOD MARKET SIZE, BY 16-30 SECONDS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 247. GLOBAL AVOD MARKET SIZE, BY 16-30 SECONDS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 248. GLOBAL AVOD MARKET SIZE, BY 16-30 SECONDS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 249. GLOBAL AVOD MARKET SIZE, BY 16-30 SECONDS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 250. GLOBAL AVOD MARKET SIZE, BY 16-30 SECONDS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 251. GLOBAL AVOD MARKET SIZE, BY 6-15 SECONDS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 252. GLOBAL AVOD MARKET SIZE, BY 6-15 SECONDS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 253. GLOBAL AVOD MARKET SIZE, BY 6-15 SECONDS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 254. GLOBAL AVOD MARKET SIZE, BY 6-15 SECONDS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 255. GLOBAL AVOD MARKET SIZE, BY 6-15 SECONDS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 256. GLOBAL AVOD MARKET SIZE, BY 6-15 SECONDS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 257. GLOBAL AVOD MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 258. GLOBAL AVOD MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 259. AMERICAS AVOD MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 260. AMERICAS AVOD MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 261. AMERICAS AVOD MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 262. AMERICAS AVOD MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 263. AMERICAS AVOD MARKET SIZE, BY DESKTOP, 2018-2024 (USD MILLION)
  • TABLE 264. AMERICAS AVOD MARKET SIZE, BY DESKTOP, 2025-2032 (USD MILLION)
  • TABLE 265. AMERICAS AVOD MARKET SIZE, BY SMARTPHONE, 2018-2024 (USD MILLION)
  • TABLE 266. AMERICAS AVOD MARKET SIZE, BY SMARTPHONE, 2025-2032 (USD MILLION)
  • TABLE 267. AMERICAS AVOD MARKET SIZE, BY CONTENT GENRE, 2018-2024 (USD MILLION)
  • TABLE 268. AMERICAS AVOD MARKET SIZE, BY CONTENT GENRE, 2025-2032 (USD MILLION)
  • TABLE 269. AMERICAS AVOD MARKET SIZE, BY ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 270. AMERICAS AVOD MARKET SIZE, BY ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 271. AMERICAS AVOD MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
  • TABLE 272. AMERICAS AVOD MARKET SIZE, BY SPORTS, 2025-2032 (USD MILLION)
  • TABLE 273. AMERICAS AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2018-2024 (USD MILLION)
  • TABLE 274. AMERICAS AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2025-2032 (USD MILLION)
  • TABLE 275. AMERICAS AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2018-2024 (USD MILLION)
  • TABLE 276. AMERICAS AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2025-2032 (USD MILLION)
  • TABLE 277. AMERICAS AVOD MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 278. AMERICAS AVOD MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 279. AMERICAS AVOD MARKET SIZE, BY GENDER, 2018-2024 (USD MILLION)
  • TABLE 280. AMERICAS AVOD MARKET SIZE, BY GENDER, 2025-2032 (USD MILLION)
  • TABLE 281. AMERICAS AVOD MARKET SIZE, BY AD LENGTH, 2018-2024 (USD MILLION)
  • TABLE 282. AMERICAS AVOD MARKET SIZE, BY AD LENGTH, 2025-2032 (USD MILLION)
  • TABLE 283. AMERICAS AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2018-2024 (USD MILLION)
  • TABLE 284. AMERICAS AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2025-2032 (USD MILLION)
  • TABLE 285. NORTH AMERICA AVOD MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 286. NORTH AMERICA AVOD MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 287. NORTH AMERICA AVOD MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 288. NORTH AMERICA AVOD MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 289. NORTH AMERICA AVOD MARKET SIZE, BY DESKTOP, 2018-2024 (USD MILLION)
  • TABLE 290. NORTH AMERICA AVOD MARKET SIZE, BY DESKTOP, 2025-2032 (USD MILLION)
  • TABLE 291. NORTH AMERICA AVOD MARKET SIZE, BY SMARTPHONE, 2018-2024 (USD MILLION)
  • TABLE 292. NORTH AMERICA AVOD MARKET SIZE, BY SMARTPHONE, 2025-2032 (USD MILLION)
  • TABLE 293. NORTH AMERICA AVOD MARKET SIZE, BY CONTENT GENRE, 2018-2024 (USD MILLION)
  • TABLE 294. NORTH AMERICA AVOD MARKET SIZE, BY CONTENT GENRE, 2025-2032 (USD MILLION)
  • TABLE 295. NORTH AMERICA AVOD MARKET SIZE, BY ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 296. NORTH AMERICA AVOD MARKET SIZE, BY ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 297. NORTH AMERICA AVOD MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
  • TABLE 298. NORTH AMERICA AVOD MARKET SIZE, BY SPORTS, 2025-2032 (USD MILLION)
  • TABLE 299. NORTH AMERICA AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2018-2024 (USD MILLION)
  • TABLE 300. NORTH AMERICA AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2025-2032 (USD MILLION)
  • TABLE 301. NORTH AMERICA AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2018-2024 (USD MILLION)
  • TABLE 302. NORTH AMERICA AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2025-2032 (USD MILLION)
  • TABLE 303. NORTH AMERICA AVOD MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 304. NORTH AMERICA AVOD MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 305. NORTH AMERICA AVOD MARKET SIZE, BY GENDER, 2018-2024 (USD MILLION)
  • TABLE 306. NORTH AMERICA AVOD MARKET SIZE, BY GENDER, 2025-2032 (USD MILLION)
  • TABLE 307. NORTH AMERICA AVOD MARKET SIZE, BY AD LENGTH, 2018-2024 (USD MILLION)
  • TABLE 308. NORTH AMERICA AVOD MARKET SIZE, BY AD LENGTH, 2025-2032 (USD MILLION)
  • TABLE 309. NORTH AMERICA AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2018-2024 (USD MILLION)
  • TABLE 310. NORTH AMERICA AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2025-2032 (USD MILLION)
  • TABLE 311. LATIN AMERICA AVOD MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 312. LATIN AMERICA AVOD MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 313. LATIN AMERICA AVOD MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 314. LATIN AMERICA AVOD MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 315. LATIN AMERICA AVOD MARKET SIZE, BY DESKTOP, 2018-2024 (USD MILLION)
  • TABLE 316. LATIN AMERICA AVOD MARKET SIZE, BY DESKTOP, 2025-2032 (USD MILLION)
  • TABLE 317. LATIN AMERICA AVOD MARKET SIZE, BY SMARTPHONE, 2018-2024 (USD MILLION)
  • TABLE 318. LATIN AMERICA AVOD MARKET SIZE, BY SMARTPHONE, 2025-2032 (USD MILLION)
  • TABLE 319. LATIN AMERICA AVOD MARKET SIZE, BY CONTENT GENRE, 2018-2024 (USD MILLION)
  • TABLE 320. LATIN AMERICA AVOD MARKET SIZE, BY CONTENT GENRE, 2025-2032 (USD MILLION)
  • TABLE 321. LATIN AMERICA AVOD MARKET SIZE, BY ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 322. LATIN AMERICA AVOD MARKET SIZE, BY ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 323. LATIN AMERICA AVOD MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
  • TABLE 324. LATIN AMERICA AVOD MARKET SIZE, BY SPORTS, 2025-2032 (USD MILLION)
  • TABLE 325. LATIN AMERICA AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2018-2024 (USD MILLION)
  • TABLE 326. LATIN AMERICA AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2025-2032 (USD MILLION)
  • TABLE 327. LATIN AMERICA AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2018-2024 (USD MILLION)
  • TABLE 328. LATIN AMERICA AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2025-2032 (USD MILLION)
  • TABLE 329. LATIN AMERICA AVOD MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 330. LATIN AMERICA AVOD MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 331. LATIN AMERICA AVOD MARKET SIZE, BY GENDER, 2018-2024 (USD MILLION)
  • TABLE 332. LATIN AMERICA AVOD MARKET SIZE, BY GENDER, 2025-2032 (USD MILLION)
  • TABLE 333. LATIN AMERICA AVOD MARKET SIZE, BY AD LENGTH, 2018-2024 (USD MILLION)
  • TABLE 334. LATIN AMERICA AVOD MARKET SIZE, BY AD LENGTH, 2025-2032 (USD MILLION)
  • TABLE 335. LATIN AMERICA AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2018-2024 (USD MILLION)
  • TABLE 336. LATIN AMERICA AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2025-2032 (USD MILLION)
  • TABLE 337. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 338. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 339. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 340. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 341. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY DESKTOP, 2018-2024 (USD MILLION)
  • TABLE 342. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY DESKTOP, 2025-2032 (USD MILLION)
  • TABLE 343. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY SMARTPHONE, 2018-2024 (USD MILLION)
  • TABLE 344. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY SMARTPHONE, 2025-2032 (USD MILLION)
  • TABLE 345. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY CONTENT GENRE, 2018-2024 (USD MILLION)
  • TABLE 346. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY CONTENT GENRE, 2025-2032 (USD MILLION)
  • TABLE 347. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 348. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 349. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
  • TABLE 350. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY SPORTS, 2025-2032 (USD MILLION)
  • TABLE 351. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2018-2024 (USD MILLION)
  • TABLE 352. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2025-2032 (USD MILLION)
  • TABLE 353. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2018-2024 (USD MILLION)
  • TABLE 354. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2025-2032 (USD MILLION)
  • TABLE 355. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 356. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 357. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY GENDER, 2018-2024 (USD MILLION)
  • TABLE 358. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY GENDER, 2025-2032 (USD MILLION)
  • TABLE 359. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY AD LENGTH, 2018-2024 (USD MILLION)
  • TABLE 360. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY AD LENGTH, 2025-2032 (USD MILLION)
  • TABLE 361. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2018-2024 (USD MILLION)
  • TABLE 362. EUROPE, MIDDLE EAST & AFRICA AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2025-2032 (USD MILLION)
  • TABLE 363. EUROPE AVOD MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 364. EUROPE AVOD MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 365. EUROPE AVOD MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 366. EUROPE AVOD MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 367. EUROPE AVOD MARKET SIZE, BY DESKTOP, 2018-2024 (USD MILLION)
  • TABLE 368. EUROPE AVOD MARKET SIZE, BY DESKTOP, 2025-2032 (USD MILLION)
  • TABLE 369. EUROPE AVOD MARKET SIZE, BY SMARTPHONE, 2018-2024 (USD MILLION)
  • TABLE 370. EUROPE AVOD MARKET SIZE, BY SMARTPHONE, 2025-2032 (USD MILLION)
  • TABLE 371. EUROPE AVOD MARKET SIZE, BY CONTENT GENRE, 2018-2024 (USD MILLION)
  • TABLE 372. EUROPE AVOD MARKET SIZE, BY CONTENT GENRE, 2025-2032 (USD MILLION)
  • TABLE 373. EUROPE AVOD MARKET SIZE, BY ENTERTAINMENT, 2018-2024 (USD MILLION)
  • TABLE 374. EUROPE AVOD MARKET SIZE, BY ENTERTAINMENT, 2025-2032 (USD MILLION)
  • TABLE 375. EUROPE AVOD MARKET SIZE, BY SPORTS, 2018-2024 (USD MILLION)
  • TABLE 376. EUROPE AVOD MARKET SIZE, BY SPORTS, 2025-2032 (USD MILLION)
  • TABLE 377. EUROPE AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2018-2024 (USD MILLION)
  • TABLE 378. EUROPE AVOD MARKET SIZE, BY ADVERTISING FORMAT, 2025-2032 (USD MILLION)
  • TABLE 379. EUROPE AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2018-2024 (USD MILLION)
  • TABLE 380. EUROPE AVOD MARKET SIZE, BY DISPLAY OVERLAY, 2025-2032 (USD MILLION)
  • TABLE 381. EUROPE AVOD MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 382. EUROPE AVOD MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 383. EUROPE AVOD MARKET SIZE, BY GENDER, 2018-2024 (USD MILLION)
  • TABLE 384. EUROPE AVOD MARKET SIZE, BY GENDER, 2025-2032 (USD MILLION)
  • TABLE 385. EUROPE AVOD MARKET SIZE, BY AD LENGTH, 2018-2024 (USD MILLION)
  • TABLE 386. EUROPE AVOD MARKET SIZE, BY AD LENGTH, 2025-2032 (USD MILLION)
  • TABLE 387. EUROPE AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2018-2024 (USD MILLION)
  • TABLE 388. EUROPE AVOD MARKET SIZE, BY UNDER 30 SECONDS, 2025-2032 (USD MILLION)
  • TABLE 389. MIDDLE EAST AVOD MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 390. MIDDLE EAST AVOD MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 391. MIDDLE EAST AVOD MARKET SIZE, BY DEVICE TYPE, 2018-2024 (USD MILLION)
  • TABLE 392. MIDDLE EAST AVOD MARKET SIZE, BY DEVICE TYPE, 2025-2032 (USD MILLION)
  • TABLE 393. MIDDLE EAST AVOD MARKET SIZE, BY DESKTOP, 2018-2024 (USD MILLION)
  • TABLE 394. MIDDLE EAST AVOD MARKET SIZE, BY DESKTOP, 2025-2032 (USD MILLION)
  • TABLE 395. MIDDLE EAST AVOD MARKET SIZE, BY SMARTPHONE, 2018-2024 (USD MILLION)
  • TABLE 396. MIDDLE EAST AVOD MARKET SIZE, BY SMARTPHONE, 2025-