AVOD 服務市場：依內容類型、平台類型、類型、設備、廣告格式和地區分類

AVOD 服務市場規模預計在 2025 年達到 366.4 億美元，預計到 2032 年將達到 928.2 億美元，2025 年至 2032 年的年複合成長率（CAGR）為 14.2%。

AVOD 服務是由廣告支援的平台，提供專業製作的內容。例如 Netflix 和 Hulu。與 SVOD 不同，AVOD 的進入門檻較低。然而，廣告收入可能參差不齊，這使得創作者對其的可靠性較低。 AVOD 在運動團隊和聯盟中越來越受歡迎，他們利用該平台製作幕後內容並直播實況活動，從而透過廣告賺取更多收入。

市場動態：

預計在預測期內，數位視訊消費的成長、廣告支出的轉變以及內容創作者的收益將推動全球 AVOD 服務市場的成長。此外，競爭格局和原創內容也有望推動全球 AVOD 服務市場的成長。全球覆蓋和在地化、行動和智慧型電視的整合、夥伴關係和內容協議以及廣告技術的演變預計將為全球 AVOD 服務市場在預測期內帶來成長機會。

然而，預計在預測期內，廣告疲勞和觀眾困惑、廣告攔截和廣告迴避以及隱私問題和法規將阻礙 AVOD 服務市場的成長。

本報告的主要特點

• 本報告對全球 AVOD 服務市場進行了詳細分析，並以 2024 年為基準年，展示了預測期（2025-2032 年）的市場規模和年複合成長率。
• 它還強調了每個細分市場的潛在商機，並解釋了該市場的有吸引力的投資提案矩陣。
• 它還提供了有關市場促進因素、限制因素和機會、新產品發布和核准、市場趨勢、區域前景和主要企業採用的競爭策略的重要見解。
• 全球 AVOD 服務市場的主要企業會根據以下參數進行分析，例如公司概況、產品系列、主要亮點、財務表現和策略。
• 透過本報告的見解，負責人和企業經營團隊可以就未來的產品發布、合作夥伴關係、市場擴張和行銷策略做出明智的決策。
• 全球 AVOD 服務市場報告迎合了該行業的各個相關人員，包括投資者、供應商、產品製造商、經銷商、新進業者和金融分析師。
• 相關人員可以透過用於分析全球 AVOD 服務市場的各種策略矩陣來更輕鬆地做出決策。

目錄

第1章 分析目標與前提條件

• 分析目的
• 先決條件
• 簡稱

第2章 市場展望

• 報告描述
  • 市場定義和範圍
• 執行摘要
• Coherent Opportunity Map (COM)

第3章市場動態、法規與趨勢分析

• 市場動態
  • 驅動程式
    • 數位視訊消費增加
    • 廣告費用趨勢
    • 內容創作者收益
    • 競爭格局與原創內容
  • 限制因素
    • 廣告疲勞與觀眾困惑
    • 廣告攔截廣告避免
    • 隱私問題和法規
  • 機會
• 全球擴張與在地化
• 行動和智慧電視整合
• 夥伴關係和內容協議
• 廣告科技的進步
• 影響分析
• 主要亮點
• 監管情景
• 產品發布/核准
• PEST分析
• 波特五力分析
• 企業合併（M&A）場景

第4章全球AVOD 服務市場：COVID-19感染疾病的影響

• COVID-19流行病學
• 供需側分析
• 經濟影響

第5章全球AVOD 服務市場按內容類型分類（2020-2032 年）

• 電影
• 電視節目
• 原創系列
• 訊息
• 運動的
• 用戶生成內容（UGC）

6.全球AVOD 服務市場按平台類型分類（2020-2032 年）

• 獨立 AVOD 平台
• 為各種串流媒體服務提供 AVOD
• 支援 AVOD 的社群媒體平台

第7章全球AVOD 服務市場（按類型） （2020-2032）

• 戲劇
• 喜劇
• 動作/冒險
• 恐怖/驚悚
• 浪漫
• 科幻/奇幻
• 記錄
• 卡通

第 8 章全球AVOD 服務市場（按設備分類）（2020-2032 年）

• 行動裝置（智慧型手機、平板電腦）
• 桌上型電腦和筆記型電腦
• 智慧電視
• 串流媒體裝置（例如 Roku、Amazon Fire TV、Apple TV）

第9章全球AVOD 服務市場（依廣告形式分類） （2020-2032 年）

• 前置式廣告
• 中貼片廣告
• 後貼片廣告
• 橫幅廣告
• 互動廣告
• 原生廣告

第 10 章 按地區分類的全球 AVOD 服務市場（2020-2032 年）

• 北美洲
• 美國
• 加拿大
• 歐洲
• 德國
• 英國
• 法國
• 義大利
• 俄羅斯
• 其他歐洲國家
• 亞太地區
• 中國
• 印度
• 日本
• ASEAN
• 澳洲
• 韓國
• 其他亞太地區
• 拉丁美洲
• 巴西
• 墨西哥
• 阿根廷
• 其他拉丁美洲
• 中東和非洲
• 海灣合作理事會國家
• 南非
• 其他中東和非洲地區

第11章競爭格局

• YouTube（Google）
• Hulu（Disney）
• Peacock（NBCUniversal）
• Tubi（Fox Corporation）
• Pluto TV（ViacomCBS）
• IMDb TV（Amazon）
• Roku Channel（Roku）
• Crackle（Chicken Soup for the Soul Entertainment）
• Xumo（Comcast）
• Vudu（Walmart）
• The Roku Channel（Roku）
• Popcornflix（Screen Media Ventures）
• MX Player（Times Internet）
• Voot（ViacomCBS）

第12章 章節

• 分析方法
• 關於出版商

AVOD Services Market is estimated to be valued at USD 36.64 Bn in 2025 and is expected to reach USD 92.82 Bn by 2032, growing at a compound annual growth rate (CAGR) of 14.2% from 2025 to 2032.

AVOD services are ad-supported platforms that offer professionally produced content. Examples include Netflix and Hulu. Unlike SVOD, AVOD has a lower barrier to entry. However, it can be unreliable for creators since ad revenue can vary. AVOD has become increasingly popular amongst sports teams and leagues, who use their platforms to create behind-the-scenes content and stream live events. This allows them to generate more revenue through advertisements.

Market Dynamics:

Increasing digital video consumption, shift in advertising spending, and content monetization for creators is anticipated to drive growth of the global AVOD services market over the forecast period. Moreover, competitive landscape and original content is also expected to boost the growth of the global AVOD services market over the forecast period. Global reach and localization, mobile and smart TV integration, partnerships and content agreements, ad tech advancements are expected to create growth opportunities for the global AVOD services market during the forecast period.

However, Ad Fatigue and Viewer Disruption, Ad Blocking and Ad Avoidance, privacy concerns and regulation are expected to hamper growth of the AVOD services market over the forecast period.

Key features of the study:

• This report provides in-depth analysis of the global AVOD services market, and provides market size (US$ Billion) and compound annual growth rate (CAGR %) for the forecast period (2024-2032), considering 2024 as the base year
• It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market
• This study also provides key insights about market drivers, restraints, opportunities, new product launches or approval, market trends, regional outlook, and competitive strategies adopted by key players
• It profiles key players in the global AVOD services market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies
• Key companies covered as a part of this study include YouTube (Google), Hulu (Disney), Peacock (NBCUniversal), Tubi (Fox Corporation), Pluto TV (ViacomCBS), IMDb TV (Amazon), Roku Channel (Roku), Crackle (Chicken Soup for the Soul Entertainment), Xumo (Comcast), Vudu (Walmart), The Roku Channel (Roku), Popcornflix (Screen Media Ventures), MX Player (Times Internet), Voot (ViacomCBS), Tubi TV (Fox Corporation)
• Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics
• The global AVOD services market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts
• Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global AVOD services market

Detailed Segmentation:

• Global AVOD Services market, By Content Type:
  • Electrical Safety Training and Certification
  • Electrical Safety Audits and Inspections
  • Electrical Safety Equipment (PPE)
  • Electrical Safety Software and Monitoring Systems
  • Electrical Safety Consulting and Advisory Services
• Global AVOD Services market, By Platform Type:
  • Manufacturing
  • Construction
  • Energy and Utilities
  • Healthcare
  • IT and Telecommunications
  • Transportation
  • Oil and Gas
  • Others
• Global AVOD Services market, By Demographics:
  • In-House AVOD Services Teams
  • Third-Party Safety Consulting Firms
  • Equipment Manufacturers Offering Safety Solutions
  • Technology Providers for Safety Monitoring Systems
  • Government Agencies and Regulatory Bodies
• Global AVOD Services market, By Genre:
  • Power Distribution and Substations
  • Industrial Machinery and Equipment
  • Electrical Installations in Buildings and Infrastructure
  • Power Generation (Renewable and Conventional)
  • Electrical Maintenance and Repairs
• Global AVOD Services market, By Device:
  • Small and Medium-sized Enterprises (SMEs)
  • Large Enterprises
• Global AVOD Services market, By Advertising Format:
  • National Electrical Code (NEC)
  • International Electrotechnical Commission (IEC) Standards
  • Occupational Safety and Health Administration (OSHA) Regulations
  • Other Local and International Safety Standards
• Global AVOD Services market, By AVOD Services market, By Language:
  • Hardware
  • Software
  • Services
• Global AVOD Services market, By Revenue Model:
  • Pure AVOD (100% ad-supported)
  • Hybrid (combination of AVOD and subscription-based revenue)
  • Freemium (basic access is free, but premium features are paid)
• Global AVOD Services market, By User Engagement:
  • Active users (regularly accessing content)
  • Occasional users (intermittent usage)
  • Churn rate (percentage of users who stop using the service)
• Global AVOD Services market, By Content Licensing:
  • Exclusive content (originals and exclusive rights)
  • Non-exclusive content (shared with other platforms)
  • Licensed content from third-party providers
• Global AVOD Services market, By Ad Targeting Criteria:
  • Demographic targeting (age, gender, location)
  • Behavioral targeting (user preferences, viewing history)
  • Contextual targeting (content relevance)
  • Interest-based targeting (based on user interests)
• Global AVOD Services market, By Region:
  • North America
  • Europe
  • Asia Pacific
  • Latin America
  • Middle East & Africa
• Company Profiles:
  • YouTube (Google)
  • Hulu (Disney)
  • Peacock (NBCUniversal)
  • Tubi (Fox Corporation)
  • Pluto TV (ViacomCBS)
  • IMDb TV (Amazon)
  • Roku Channel (Roku)
  • Crackle (Chicken Soup for the Soul Entertainment)
  • Xumo (Comcast)
  • Vudu (Walmart)
  • The Roku Channel (Roku)
  • Popcornflix (Screen Media Ventures)
  • MX Player (Times Internet)
  • Voot (ViacomCBS)
  • Tubi TV (Fox Corporation)

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Market Snippet, By Content Type
  • Market Snippet, By Platform Type
  • Market Snippet, By Genre
  • Market Snippet, By Device
  • Market Snippet, By Advertising Format
  • Market Snippet, By Region
• Coherent Opportunity Map (COM)

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
  • Drivers
• Increasing Digital Video Consumption
• Shift in Advertising Spending
• Content Monetization for Creators
• Competitive Landscape and Original Content
  • Restraints
• Ad Fatigue and Viewer Disruption
• Ad Blocking and Ad Avoidance
• Privacy Concerns and Regulation
  • Opportunities
• Global Reach and Localization
• Mobile and Smart TV Integration
• Partnerships and Content Agreements
• Ad Tech Advancements
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Merger and Acquisition Scenario

4. Global AVOD Services Market - Impact of Coronavirus (COVID-19) Pandemic

• COVID-19 Epidemiology
• Supply Side and Demand Side Analysis
• Economic Impact

5. Global AVOD Services Market, By Content Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Movies
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• TV Shows
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Original Series
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• News
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032,(US$ Bn)
• Sports
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• User-Generated Content (UGC)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

6. Global AVOD Services Market, By Platform Type, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Standalone AVOD platforms
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• AVOD offerings within broader streaming services
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• AVOD-supported social media platforms
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

7. Global AVOD Services Market, By Genre, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Drama
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Comedy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Action/Adventure
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Horror/Thriller
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Romance
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Sci-Fi/Fantasy
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Documentary
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Animation
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

8. Global AVOD Services Market, By Device, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Mobile devices (smartphones, tablets)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Desktop and laptops
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Smart TVs
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Streaming devices (e.g., Roku, Amazon Fire TV, Apple TV)
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

9. Global AVOD Services Market, By Advertising Format, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Pre-roll ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Mid-roll ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Post-roll ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Banner ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Interactive ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)
• Native ads
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (US$ Bn)

10. Global AVOD Services Market, By Region, 2020-2032, (US$ Bn)

• Introduction
  • Market Share Analysis, By Region, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, For Region, 2021 -2032
  • Country Trends
• North America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
• US
• Canada
• Europe
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
• Germany
• UK
• France
• Italy
• Russia
• Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
• China
• India
• Japan
• ASEAN
• Australia
• South Korea
• Rest of Asia Pacific
• Latin America
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
• Brazil
• Mexico
• Argentina
• Rest of Latin America
• Middle East & Africa
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, By Content Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Platform Type, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Genre, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Device, 2020-2032, (US$ Bn)
  • Market Size and Forecast, and Y-o-Y Growth, By Advertising Format, 2020-2032, (US$ Bn)
• GCC Countries
• South Africa
• Rest of Middle East and Africa

11. Competitive Landscape

• YouTube (Google)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Hulu (Disney)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Peacock (NBCUniversal)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Tubi (Fox Corporation)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Pluto TV (ViacomCBS)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• IMDb TV (Amazon)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Roku Channel (Roku)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Crackle (Chicken Soup for the Soul Entertainment)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Xumo (Comcast)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Vudu (Walmart)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• The Roku Channel (Roku)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Popcornflix (Screen Media Ventures)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• MX Player (Times Internet)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Voot (ViacomCBS)
  • Company Highlights
  • Product Portfolio
  • Key Highlights
  • Financial Performance
  • Strategies
• Analyst Views

12. Section

• Research Methodology
• About us