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市場調查報告書
商品編碼
1717880

遊戲內廣告市場：按遊戲類型、格式類型、遊戲格式、參與度、目標受眾和平台 - 2025-2030 年全球預測

In-Game Advertising Market by Game Genre, Format Type, Type, Game Format, Engagement Level, Target Audience, Platform - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 186 Pages | 商品交期: 最快1-2個工作天內

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預計 2024 年遊戲內廣告市場價值將達到 57.4 億美元，到 2025 年將以 7.85% 的複合年成長率成長至 62 億美元，到 2030 年將達到 90.4 億美元。

主要市場統計數據
基準年2024年 57.4億美元
預計2025年 62億美元
預測年份 2030 90.4億美元
複合年成長率（%） 7.85%

在快節奏的數位時代，遊戲內廣告已經從補充收入來源轉變為強大的獨立行銷管道。這個充滿活力的產業正在利用互動參與和身臨其境型遊戲體驗讓品牌更貼近目標受眾。隨著遊戲變得越來越複雜，技術也不斷發展，廣告主擁有將創造力與數據主導策略結合的獨特機會。

市場演變的驅動力包括技術進步、消費者對個人化體驗日益成長的需求以及廣泛的遊戲玩家頻譜的融合。詳細研究表明，遊戲平台不僅吸引了全球越來越多的玩家，而且還為創新的廣告方式鋪平了道路。遊戲開發商和行銷人員擴大將廣告策略直接融入遊戲生態系統，為更高的參與度和更具互動性的促銷方式鋪平了道路。

本報告深入研究了這個多方面的行業，探索了它的現狀並揭示了顛覆傳統廣告實踐的主要趨勢。從消費行為到技術創新，我們的目標是提供可行的見解，幫助產業領導者發揮遊戲內廣告的真正潛力。隨著該行業不斷成熟，了解這些動態對於利用新機會、降低風險和維持長期成長至關重要。

重新定義廣告格局的變革性轉變

近年來，我們看到了正在重新定義遊戲內廣告生態系統的變革性變化。技術和數據分析的進步使得廣告主能夠從靜態橫幅廣告轉向無縫融入遊戲環境的動態互動式廣告體驗。擴增實境和虛擬互動等技術的興起引發了模式轉移，廣告成為故事敘事和遊戲玩法的一部分。

採取多維方法的廣告主正在探索創新的廣告形式，例如插播式廣告和獎勵廣告，這些形式可以在不影響遊戲體驗的情況下提高用戶參與度。此外，行動遊戲和主機遊戲的融合正在擴大遊戲內廣告的覆蓋範圍，讓您能夠以前所未有的方式吸引觀眾。消費者的期望也在發生變化，對符合個人遊戲習慣和偏好的個人化體驗的需求不斷增加。

因此，將廣告策略性地融入遊戲本身已成為成功的關鍵因素。產業相關人員正在重新思考傳統的廣告策略，利用身臨其境型技術和數據洞察來彌合娛樂與商業之間的差距，從而促進不僅具有娛樂性而且具有轉化性的更全面的用戶體驗。

影響市場動態的關鍵細分洞察

深入研究市場區隔可以揭示遊戲內廣告格局背後的複雜結構。根據遊戲類型進行細分涵蓋動作、冒險、運動和策略，每個類型都有不同的子類別，為有針對性的廣告提供了細緻的機會。例如，動作類再細分為格鬥、射擊、潛行；射擊類又細分為第一人稱射擊、第三人稱射擊；冒險類又細分為圖像冒險、文字冒險、視覺小說。同樣，“體育”類別又分為“個人體育”、“賽車”和“團隊體育”，而“策略”類別又分為“即時策略”和“回合製策略”。

根據格式類型進行細分會檢查不同的呈現方法，包括橫幅廣告、插頁廣告、可玩廣告和基於獎勵的格式，以確保有效傳遞廣告內容並以適合每種遊戲體驗的方式呈現。此外，廣告類型細分區分了比賽期間、比賽外和比賽內的混合格式，為廣告如何融入玩家旅程提供了靈活性。此外，按遊戲格式細分可以區分合作遊戲、大型多人線上遊戲、多人遊戲和單人遊戲體驗，這對於確定廣告最佳效果的環境非常重要。

從參與度角度觀察細分的粒度，長時間和短時間的遊戲提供不同的行為洞察。目標受眾細分為成人、兒童/學齡前兒童和青少年，其中成人進一步細分為賭場和模擬遊戲，兒童/學齡前兒童細分為冒險和教育遊戲，青少年細分為競技和社交遊戲。最後，按平台細分，市場分為主機、行動裝置、PC 和虛擬實境，並進一步區分主機（任天堂、PlayStation 和 Xbox）和行動平台（智慧型手機和平板電腦）。如此詳細的細分不僅可以揭示消費行為，還有助於創建與特定遊戲玩家子區隔產生共鳴的客製化廣告宣傳。

目錄

第1章 引言

第2章調查方法

第3章執行摘要

第4章 市場概述

第5章 市場洞察

  • 市場動態
    • 驅動程式
      • 智慧型手機普及率不斷提高，手機遊戲成長迅速
      • 電子遊戲日益普及，內容也越來越多元
      • 消費行為轉向身臨其境型和互動式娛樂體驗
    • 限制因素
      • 遊戲內廣告的侵入性或分散注意力的性質限制了消費者的接受度
    • 機會
      • 5G網路的擴展將為即時、高品質的遊戲內廣告創造更多機會
      • 雲端遊戲平台的興起擴大了覆蓋範圍並帶來了目標機會
    • 任務
      • 平衡沉浸式遊戲內廣告與維持玩家真實的遊戲體驗
  • 市場區隔分析
    • 遊戲類型：動作類遊戲內廣告激增
    • 目標對象：成長中的兒童和青春期前兒童。為廣告主提供強大的長期基本客群
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 經濟
    • 社會
    • 技術的
    • 合法的
    • 環境

第6章 遊戲內廣告市場（依遊戲類型）

  • 行動
    • 發現
    • 射手
      • 第一人稱觀點遊戲
      • 第三人稱射擊遊戲
    • 隱身
  • 冒險
    • 圖形冒險
    • 文字冒險
    • 視覺小說
  • 運動的
    • 個人運動
    • 種族
    • 團隊運動
  • 策略
    • 即時策略
    • 回合製策略

第7章 遊戲內廣告市場（依格式類型）

  • 橫幅
  • 插頁式廣告
  • 可玩
  • 基於獎勵

第8章 遊戲內廣告市場類型

  • 遊戲
  • 遊戲以外
  • 融入遊戲

第9章 遊戲內廣告市場（依遊戲類型）

  • 合作遊戲
  • 大型多人線上遊戲
  • 多人遊戲
  • 單人遊戲

第10章 遊戲內廣告市場（依參與度）

  • 長期遊戲
  • 短時間遊戲

第 11 章 遊戲內廣告市場（依目標族群分類）

  • 成人
    • 賭場遊戲
    • 模擬遊戲
  • 兒童和青春期前兒童
    • 冒險遊戲
    • 教育遊戲
  • 青少年
    • 競技遊戲
    • 社交遊戲

第12章 遊戲內廣告市場（依平台）

  • 主機
    • 任天堂
    • PlayStation
    • Xbox
  • 智慧型手機
    • 智慧型手機
    • 錠劑
  • 個人電腦
  • 虛擬實境

第13章-美洲遊戲內廣告市場

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第14章亞太遊戲內廣告市場

  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第15章歐洲、中東和非洲遊戲內廣告市場

  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第16章競爭格局

  • 2024年市場佔有率分析
  • 2024年FPNV定位矩陣
  • 競爭情境分析
  • 戰略分析與建議

公司名單

  • AdInMo Ltd.
  • Adverty AB
  • Amazon Web Services, Inc.
  • Anzu Virtual Reality Ltd.
  • AppsFlyer Ltd.
  • Bidstack
  • Blizzard Entertainment, Inc.
  • Chartboost, Inc. by Zynga
  • Electronic Arts Inc.
  • Frameplay Corporation
  • Gadsme
  • Google LLC by Alphabet Inc.
  • GumGum, Inc.
  • InMobi Pte. Ltd.
  • Ironsource Ltd.
  • MediaSpike, Inc
  • Motive Interacttuive Inc.
  • NeoReach
  • Network N
  • Overwolf, Ltd.
  • Playwire LLC
  • Pubfinity LLC
  • Rapidfire Inc.
  • Super League Enterprise, Inc.
  • Venatus Media Limited
  • WPP PLC
Product Code: MRR-C002B1C997CE

The In-Game Advertising Market was valued at USD 5.74 billion in 2024 and is projected to grow to USD 6.20 billion in 2025, with a CAGR of 7.85%, reaching USD 9.04 billion by 2030.

KEY MARKET STATISTICS
Base Year [2024] USD 5.74 billion
Estimated Year [2025] USD 6.20 billion
Forecast Year [2030] USD 9.04 billion
CAGR (%) 7.85%

In the fast-paced digital era, the in-game advertising landscape has transformed from a supplementary revenue stream into a powerful, stand-alone marketing channel. This dynamic sector leverages interactive engagements and immersive gaming experiences to bring brands closer to their target audiences. As games become more complex and technology continuously evolves, advertisers are presented with unique opportunities to blend creativity with data-driven strategies.

The market's evolution is driven by the convergence of technological advancements, increasing consumer demand for personalized experiences, and the broadening demographic spectrum of gamers. Detailed research shows that gaming platforms are not only attracting an ever-growing number of players globally but are also opening avenues for innovative advertising methods. Game developers and marketers are increasingly integrating their advertising strategies directly within the gaming ecosystem, paving the way for high engagement levels and a more interactive promotional approach.

This report delves into the multifaceted industry, exploring its current state and identifying significant trends that have reshaped traditional advertising norms. With perspectives spanning consumer behavior to technological innovations, the discussion is designed to provide actionable insights that empower industry leaders to harness the true potential of in-game advertising. As the sector continues to mature, understanding these dynamics becomes essential for leveraging new opportunities, mitigating risks, and sustaining long-term growth.

Transformative Shifts Redefining the Advertising Landscape

Recent years have witnessed transformative shifts that are redefining the in-game advertising ecosystem. Advancements in technology and data analytics have allowed advertisers to move beyond static banner placements to dynamic, interactive ad experiences that blend seamlessly with the gaming environment. The rise of technologies such as augmented reality and virtual engagement has triggered a paradigm shift where ads are now an integrated part of storytelling and gameplay.

Adopting a multi-dimensional approach, advertisers are exploring innovative ad formats such as interstitial and reward-based advertising, which serve to enhance user engagement without detracting from the gaming experience. Furthermore, the convergence of mobile and console gaming has amplified the reach of in-game advertising, making it possible to engage audiences in unprecedented ways. The market has also seen a shift in consumer expectations, with a growing demand for personalized experiences that resonate with individual gaming habits and preferences.

As a result, the strategic integration of advertising within the gameplay itself has emerged as a critical success driver. Industry stakeholders are rethinking their traditional ad strategies by leveraging immersive technologies and data insights to bridge the gap between entertainment and commerce, fostering a more holistic user experience that not only entertains but also converts.

Key Segmentation Insights Shaping Market Dynamics

A deep dive into the market segmentation reveals a complex structure that underpins the in-game advertising landscape. The segmentation based on game genre spans across Action, Adventure, Sports, and Strategy, each housing distinct subcategories that provide nuanced opportunities for targeted advertising. For instance, the Action category is analyzed further into Fighting, Shooter, and Stealth, with the Shooter segment branching out into First-Person Shooter and Third-Person Shooter, while the Adventure category dissects into Graphic Adventure, Text Adventure, and Visual Novels. Similarly, the Sports category is divided into Individual Sports, Racing, and Team Sports, and the Strategy category into Real-Time Strategy and Turn-Based Strategy.

The segmentation based on format type investigates various presentation methods including Banner, Interstitial, Playable, and Reward-Based formats, ensuring that ad content is delivered effectively and in a manner that suits distinct gaming experiences. In addition, advertising type segmentation distinguishes between Around-the-game, Away-from-the-game, and Blended in-game formats, offering flexibility in how advertisements are woven into the player journey. Further segmentation by game format distinguishes between Co-Operative Play, Massively Multiplayer Online, Multiplayer, and Single-Player experiences, which is critical for identifying the context in which ads perform optimally.

A granularity in segmentation is observed in terms of engagement level, where Long-Session Play and Short-Session Play offer varied behavioral insights, and the target audience segmentation separates Adults, Kids and Pre-Teens, and Teenagers, with Adults further dissected into Casino and Simulation Games, Kids and Pre-Teens into Adventure and Educational Games, and Teenagers into Competitive and Social Games. Finally, segmentation based on platform divides the market into Console, Mobile, PC, and Virtual Reality, with further differentiation within Console into Nintendo, PlayStation, and Xbox, and Mobile into Smartphone and Tablet. Such in-depth segmentation not only clarifies consumer behavior but also helps in crafting tailored advertising campaigns that resonate with specific sub-segments of gamers.

Based on Game Genre, market is studied across Action, Adventure, Sports, and Strategy. The Action is further studied across Fighting, Shooter, and Stealth. The Shooter is further studied across First-Person Shooter and Third-Person Shooter. The Adventure is further studied across Graphic Adventure, Text Adventure, and Visual Novels. The Sports is further studied across Individual Sports, Racing, and Team Sports. The Strategy is further studied across Real-Time Strategy and Turn-Based Strategy.

Based on Format Type, market is studied across Banner, Interstitial, Playable, and Reward-Based.

Based on Type, market is studied across Around-the-game, Away-from-the-game, and Blended in-game.

Based on Game Format, market is studied across Co-Operative Play, Massively Multiplayer Online, Multiplayer, and Single-Player.

Based on Engagement Level, market is studied across Long-Session Play and Short-Session Play.

Based on Target Audience, market is studied across Adults, Kids and Pre-Teens, and Teenagers. The Adults is further studied across Casino Games and Simulation Games. The Kids and Pre-Teens is further studied across Adventure Games and Educational Games. The Teenagers is further studied across Competitive Games and Social Games.

Based on Platform, market is studied across Console, Mobile, PC, and Virtual Reality. The Console is further studied across Nintendo, PlayStation, and Xbox. The Mobile is further studied across Smartphone and Tablet.

Regional Insights Unveiling Market Growth Opportunities

The global landscape of in-game advertising is marked by regional diversity that provides fertile ground for market growth and expansion. In the Americas, robust economic frameworks and technologically advanced infrastructures create a conducive environment for the deployment of sophisticated, interactive advertising strategies. This region is characterized by early adoption of emerging technologies and a strong affinity for online gaming, making it a bellwether for innovative ad integrations.

In the Europe, Middle East & Africa region, cultural diversity and a mix of developed and emerging economies foster unique advertising opportunities. Marketers here are increasingly tapping into localized content strategies that cater to regional tastes and preferences, ensuring higher engagement and more effective campaign outcomes. The convergence of digital transformation and mobile penetration in this broad geography further amplifies the reach of in-game advertising initiatives.

The Asia-Pacific region, with its vast and growing gamer base, is emerging as a powerhouse in the in-game advertising arena. Rapid economic growth, coupled with increasing digital infrastructure enhancements, has led to a surge in both gaming and mobile usage. These trends open up significant avenues for advertisers, particularly in leveraging regional nuances and behavioral data to foster highly localized and personalized engagement strategies. Collectively, these regional insights underline the importance of adopting a geographically tailored approach to maximize market penetration and revenue generation.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Company Insights Reflecting Industry Innovators

The competitive landscape in the in-game advertising market is punctuated by diverse companies that are driving innovation and setting benchmarks for creative engagement. Pioneering firms such as AdInMo Ltd. and Adverty AB have been instrumental in developing cutting-edge technologies that integrate seamlessly with gaming platforms. Leading global technology giants like Amazon Web Services, Inc. and Google LLC by Alphabet Inc. are leveraging their deep technical expertise to offer comprehensive advertising solutions.

Noteworthy contributions from Anzu Virtual Reality Ltd. and AppsFlyer Ltd. are reshaping the creative and analytical processes that power modern ad campaigns. Companies such as Blizzard Entertainment, Inc. and Electronic Arts Inc. have not only enriched the gaming experience but also provided robust platforms for inventive ad placements that resonate with avid gamers. Further, specialized players like Bidstack, Chartboost, Inc. by Zynga, Frameplay Corporation, Gadsme, GumGum, Inc., and InMobi Pte. Ltd. have carved out significant market segments by focusing on user-centric ad innovations and precise targeting methodologies.

The industry is further strengthened by the contributions of Ironsource Ltd., MediaSpike, Inc, Motive Interactive Inc., NeoReach, Network N, Overwolf, Ltd., Playwire LLC, Pubfinity LLC, Rapidfire Inc., Super League Enterprise, Inc., Venatus Media Limited, and WPP PLC, which continue to implement strategic and technical solutions that drive engagement, conversion, and overall market growth. These companies not only compete for market share but also collaborate on technological innovations that set new industry standards.

The report delves into recent significant developments in the In-Game Advertising Market, highlighting leading vendors and their innovative profiles. These include AdInMo Ltd., Adverty AB, Amazon Web Services, Inc., Anzu Virtual Reality Ltd., AppsFlyer Ltd., Bidstack, Blizzard Entertainment, Inc., Chartboost, Inc. by Zynga, Electronic Arts Inc., Frameplay Corporation, Gadsme, Google LLC by Alphabet Inc., GumGum, Inc., InMobi Pte. Ltd., Ironsource Ltd., MediaSpike, Inc, Motive Interacttuive Inc., NeoReach, Network N, Overwolf, Ltd., Playwire LLC, Pubfinity LLC, Rapidfire Inc., Super League Enterprise, Inc., Venatus Media Limited, and WPP PLC. Actionable Recommendations for Driving Strategic Growth

In order for industry leaders to stay ahead of the curve in the rapidly evolving in-game advertising landscape, a few strategic recommendations can be considered to drive sustainable growth and competitive advantage. First, investing in advanced data analytics frameworks is critical; such systems can help in extracting actionable insights from vast volumes of user data, enabling highly targeted advertising campaigns that are both personalized and scalable.

Another key recommendation involves enhancing ad formats by integrating interactive and immersive experiences. Leveraging tools such as virtual and augmented reality can bridge the gap between advertising and gameplay, ensuring that ads contribute to the overall entertainment value. This approach not only enhances user engagement but also builds stronger brand affinity. Additionally, collaborative partnerships between game developers, technology providers, and marketing agencies should be fostered to create a synergy that propels innovative ad solutions.

It is also imperative to focus on a flexible approach to segmentation by continuously refining strategies based on real-time consumer behavior and market trends. By capitalizing on segmentation insights such as game genre dynamics, format types, and varied engagement levels, advertisers can fine-tune their campaigns to resonate with different demographics and geographies. Lastly, maintaining a proactive stance on regulatory changes and privacy concerns will be crucial in building consumer trust and ensuring long-term viability in the digital advertising space.

Conclusion: Navigating the Future of In-Game Advertising

The in-game advertising market stands at a pivotal juncture, where technological innovation meets creative storytelling. As the boundaries of traditional advertising blur, the industry is ushering in an era where contextual relevance and interactive experiences are paramount. The comprehensive segmentation insights, regional growth drivers, and the strategic prowess of leading companies collectively underscore the vast opportunities available for those who are willing to innovate and adapt.

The report reinforces the notion that a data-driven, flexible approach to advertising strategy - one that is grounded in technology and creativity - will continue to shape the future of this dynamic market. Embracing these changes with a proactive mindset is essential for carving out a competitive edge and achieving lasting success in the rapidly evolving digital era.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Increased smartphone penetration and the growth of mobile games
      • 5.1.1.2. Rising popularity and diversity of video games
      • 5.1.1.3. Shifting consumer behavior toward immersive and interactive entertainment experiences
    • 5.1.2. Restraints
      • 5.1.2.1. Limited consumer acceptance due to invasive or distracting nature of in-game advertisements
    • 5.1.3. Opportunities
      • 5.1.3.1. Expansion of 5G networks driving opportunities for real-time, high-quality in-game ads
      • 5.1.3.2. The rise of cloud gaming platforms providing expanded reach and targeting opportunities
    • 5.1.4. Challenges
      • 5.1.4.1. Balancing immersive in-game ads with preserving the authentic game play experience for players
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Game Genre : Proliferation of in-game advertising in action games
    • 5.2.2. Target Audience : Growing kids and pre-teens engagement, offering advertisers a robust, long-term customer base
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. In-Game Advertising Market, by Game Genre

  • 6.1. Introduction
  • 6.2. Action
    • 6.2.1. Fighting
    • 6.2.2. Shooter
      • 6.2.2.1. First-Person Shooter
      • 6.2.2.2. Third-Person Shooter
    • 6.2.3. Stealth
  • 6.3. Adventure
    • 6.3.1. Graphic Adventure
    • 6.3.2. Text Adventure
    • 6.3.3. Visual Novels
  • 6.4. Sports
    • 6.4.1. Individual Sports
    • 6.4.2. Racing
    • 6.4.3. Team Sports
  • 6.5. Strategy
    • 6.5.1. Real-Time Strategy
    • 6.5.2. Turn-Based Strategy

7. In-Game Advertising Market, by Format Type

  • 7.1. Introduction
  • 7.2. Banner
  • 7.3. Interstitial
  • 7.4. Playable
  • 7.5. Reward-Based

8. In-Game Advertising Market, by Type

  • 8.1. Introduction
  • 8.2. Around-the-game
  • 8.3. Away-from-the-game
  • 8.4. Blended in-game

9. In-Game Advertising Market, by Game Format

  • 9.1. Introduction
  • 9.2. Co-Operative Play
  • 9.3. Massively Multiplayer Online
  • 9.4. Multiplayer
  • 9.5. Single-Player

10. In-Game Advertising Market, by Engagement Level

  • 10.1. Introduction
  • 10.2. Long-Session Play
  • 10.3. Short-Session Play

11. In-Game Advertising Market, by Target Audience

  • 11.1. Introduction
  • 11.2. Adults
    • 11.2.1. Casino Games
    • 11.2.2. Simulation Games
  • 11.3. Kids and Pre-Teens
    • 11.3.1. Adventure Games
    • 11.3.2. Educational Games
  • 11.4. Teenagers
    • 11.4.1. Competitive Games
    • 11.4.2. Social Games

12. In-Game Advertising Market, by Platform

  • 12.1. Introduction
  • 12.2. Console
    • 12.2.1. Nintendo
    • 12.2.2. PlayStation
    • 12.2.3. Xbox
  • 12.3. Mobile
    • 12.3.1. Smartphone
    • 12.3.2. Tablet
  • 12.4. PC
  • 12.5. Virtual Reality

13. Americas In-Game Advertising Market

  • 13.1. Introduction
  • 13.2. Argentina
  • 13.3. Brazil
  • 13.4. Canada
  • 13.5. Mexico
  • 13.6. United States

14. Asia-Pacific In-Game Advertising Market

  • 14.1. Introduction
  • 14.2. Australia
  • 14.3. China
  • 14.4. India
  • 14.5. Indonesia
  • 14.6. Japan
  • 14.7. Malaysia
  • 14.8. Philippines
  • 14.9. Singapore
  • 14.10. South Korea
  • 14.11. Taiwan
  • 14.12. Thailand
  • 14.13. Vietnam

15. Europe, Middle East & Africa In-Game Advertising Market

  • 15.1. Introduction
  • 15.2. Denmark
  • 15.3. Egypt
  • 15.4. Finland
  • 15.5. France
  • 15.6. Germany
  • 15.7. Israel
  • 15.8. Italy
  • 15.9. Netherlands
  • 15.10. Nigeria
  • 15.11. Norway
  • 15.12. Poland
  • 15.13. Qatar
  • 15.14. Russia
  • 15.15. Saudi Arabia
  • 15.16. South Africa
  • 15.17. Spain
  • 15.18. Sweden
  • 15.19. Switzerland
  • 15.20. Turkey
  • 15.21. United Arab Emirates
  • 15.22. United Kingdom

16. Competitive Landscape

  • 16.1. Market Share Analysis, 2024
  • 16.2. FPNV Positioning Matrix, 2024
  • 16.3. Competitive Scenario Analysis
    • 16.3.1. Ampverse Group launches Ampverse Pulse to innovate brand engagement in the gaming industry
    • 16.3.2. Odeeo secures USD 5 million to expand global reach of non-intrusive in-game audio advertising
    • 16.3.3. Adverty launches In-Play 2.0 ads for mobile gaming monetization
    • 16.3.4. Overwolf acquires Nitro for innovative ad solutions, propelling growth in gaming monetization landscape
  • 16.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. AdInMo Ltd.
  • 2. Adverty AB
  • 3. Amazon Web Services, Inc.
  • 4. Anzu Virtual Reality Ltd.
  • 5. AppsFlyer Ltd.
  • 6. Bidstack
  • 7. Blizzard Entertainment, Inc.
  • 8. Chartboost, Inc. by Zynga
  • 9. Electronic Arts Inc.
  • 10. Frameplay Corporation
  • 11. Gadsme
  • 12. Google LLC by Alphabet Inc.
  • 13. GumGum, Inc.
  • 14. InMobi Pte. Ltd.
  • 15. Ironsource Ltd.
  • 16. MediaSpike, Inc
  • 17. Motive Interacttuive Inc.
  • 18. NeoReach
  • 19. Network N
  • 20. Overwolf, Ltd.
  • 21. Playwire LLC
  • 22. Pubfinity LLC
  • 23. Rapidfire Inc.
  • 24. Super League Enterprise, Inc.
  • 25. Venatus Media Limited
  • 26. WPP PLC

LIST OF FIGURES

  • FIGURE 1. IN-GAME ADVERTISING MARKET MULTI-CURRENCY
  • FIGURE 2. IN-GAME ADVERTISING MARKET MULTI-LANGUAGE
  • FIGURE 3. IN-GAME ADVERTISING MARKET RESEARCH PROCESS
  • FIGURE 4. IN-GAME ADVERTISING MARKET SIZE, 2024 VS 2030
  • FIGURE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 6. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2024 VS 2030 (%)
  • FIGURE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2024 VS 2030 (%)
  • FIGURE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2024 VS 2030 (%)
  • FIGURE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2024 VS 2030 (%)
  • FIGURE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2024 VS 2030 (%)
  • FIGURE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 18. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2024 VS 2030 (%)
  • FIGURE 19. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 20. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2030 (%)
  • FIGURE 21. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 22. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
  • FIGURE 23. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 24. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2024 VS 2030 (%)
  • FIGURE 25. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 26. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
  • FIGURE 27. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 28. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
  • FIGURE 29. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 30. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 31. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. IN-GAME ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. IN-GAME ADVERTISING MARKET DYNAMICS
  • TABLE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 24. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 25. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 26. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 27. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 28. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 29. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 30. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 32. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 33. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 34. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 35. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 36. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 37. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 38. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 39. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 40. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 41. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 42. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 43. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 44. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 45. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 46. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 47. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 48. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 49. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 50. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 51. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 52. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 53. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 54. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 55. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 56. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 57. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 58. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 59. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 60. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 61. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 62. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 63. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 64. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 65. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 66. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 67. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 68. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 69. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 70. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 71. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VIRTUAL REALITY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 72. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 73. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 74. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 75. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 76. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 77. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 78. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 79. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 80. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 81. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 82. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 83. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 84. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 85. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 86. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 87. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 88. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 89. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 90. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 91. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 92. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 93. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 94. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 95. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 96. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 97. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 98. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 99. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 100. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 101. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 102. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 103. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 104. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 105. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 106. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 107. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 108. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 109. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 110. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 111. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 112. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 113. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 114. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 115. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 116. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 117. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 118. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 119. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 120. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 121. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 122. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 123. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 124. CANADA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 125. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 126. CANADA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 127. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 128. CANADA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 129. CANADA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 130. CANADA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 131. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 132. CANADA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 133. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 134. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 135. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 136. CANADA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 137. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 138. CANADA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 139. CANADA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 140. CANADA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 141. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 142. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 143. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 144. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 145. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 146. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 147. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 148. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 149. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 150. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 151. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 152. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 153. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 154. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 155. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 156. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 157. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 158. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 159. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 160. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 161. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 162. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 163. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 164. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 165. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 166. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 167. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 168. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 169. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 170. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 171. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 172. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 173. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 174. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 175. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 176. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 177. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 178. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 179. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 180. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 181. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 182. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 183. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 184. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 185. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 186. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 187. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 188. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 189. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 190. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 191. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 192. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 193. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 194. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 195. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 196. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 197. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 198. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 199. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 200. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 201. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 202. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 203. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 204. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 205. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 206. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 207. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 208. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 209. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 210. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 211. CHINA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 212. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 213. CHINA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 214. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 215. CHINA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 216. CHINA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 217. CHINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 218. CHINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 219. CHINA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 220. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 221. CHINA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 222. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 223. CHINA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 224. CHINA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 225. CHINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 226. CHINA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 227. CHINA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 228. INDIA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 229. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 230. INDIA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 231. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 232. INDIA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 233. INDIA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 234. INDIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 235. INDIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 236. INDIA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 237. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 238. INDIA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 239. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 240. INDIA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 241. INDIA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 242. INDIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 243. INDIA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 244. INDIA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 245. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 246. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 247. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 248. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 249. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 250. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 251. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 252. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 253. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 254. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 255. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 256. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 257. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 258. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 259. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 260. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 261. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 262. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 263. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 264. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 265. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 266. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 267. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 268. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 269. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 270. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 271. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 272. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 273. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 274. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 275. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 276. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 277. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 278. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 279. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 280. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 281. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 282. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 283. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 284. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 285. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 286. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 287. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 288. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 289. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 290. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 291. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 292. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 293. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 294. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 295. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 296. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 297. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 298. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 299. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 300. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 301. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 302. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 303. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 304. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 305. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 306. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 307. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 308. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 309. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 310. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 311. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 312. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 313. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 314. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 315. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 316. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 317. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 318. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 319. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 320. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 321. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 322. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 323. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 324. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 325. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 326. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 327. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 328. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 329. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 330. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 331. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 332. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 333. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 334. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 335. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 336. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 337. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 338. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 339. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 340. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 341. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 342. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 343. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 344. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 345. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 346. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 347. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 348. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 349. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 350. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 351. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 352. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 353. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 354. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 355. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 356. TAIWAN IN-GAME ADVERTISING