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市場調查報告書
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1716763

按類型、設備、收益模式、服務區域和使用者類型Over-the-Top服務市場 - 2025-2030 年全球預測

Over-The-Top Services Market by Type, Devices, Monetization Model, Service Vertical, User Type - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 190 Pages | 商品交期: 最快1-2個工作天內

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預計 2023 年Over-the-Top服務市場價值將達到 2,124.2 億美元，2024 年將成長至 2,400.8 億美元，複合年成長率為 13.34%，到 2030 年將達到 5,105 億美元。

主要市場統計數據
基準年2023年 2124.2億美元
預計年份：2024年 2408億美元
預測年份 2030 5105億美元
複合年成長率（%） 13.34%

在當今快速發展的數位生態系統中， Over-the-Top服務正在重塑傳統媒體和通訊格局。本報告深入探討了一個不斷創新和多樣化機會的市場，其中技術與消費者需求的融合正在催生新的經營模式、競爭策略和沈浸式用戶體驗。內容傳送機制從傳統廣播到點播串流媒體的轉變不僅擴大了消費者的選擇，而且重新定義了企業與全球觀眾互動的方式。

網路基礎設施的快速發展，加上網路可訪問性的提高，為即時通訊、全面的娛樂選擇以及動態的遊戲和教育體驗鋪平了道路。隨著內容之間的界限變得模糊，市場正在向綜合數位體驗轉變，消費者期望無縫訪問、個人化建議和互動參與。本執行摘要旨在概述了解Over-the-Top服務市場當前和未來前景所需的關鍵趨勢、市場細分考慮因素、區域動態和競爭策略。

透過全面的數據分析和市場預測方法，以下章節說明探討市場促進因素、策略性細分模型和可行的建議，旨在為產業決策者提供度過這段變革時期所需的關鍵見解。

重塑Over-the-Top的變革

Over-the-Top服務的演進只能用革命性的來形容。科技的重大進步和消費行為的轉變正在推動市場許多方面的變革。高速網路和行動連線的普及推動了一個即時存取內容不僅是人們所期望的，而且是人們所要求的時代。傳統的有線和衛星服務正在被提供廣泛媒體和互動體驗的靈活的按需平台所取代。

內容傳送方面的創新與向基於雲端基礎的基礎設施和人工智慧建議系統的轉變相輔相成。這種整合使服務供應商能夠個性化他們的體驗，並使最終用戶更容易發現符合他們確切興趣的內容。娛樂、教育和公共產業服務的整合也催生了內容創作者、科技巨頭和廣告商之間的新合作模式，推動了利用數據和創造力的多維市場。

同時，媒體消費也呈現大規模融合趨勢。透過多平台方式（桌上型電腦、筆記型電腦、智慧型手機、平板電腦、電視和遊戲機），消費者不再對設備或格式感到無所謂。此外，整合廣告、訂閱和以交易為基礎的模式的全新商業化戰略有助於打造更強大和靈活的收益平台。隨著這些變革的持續，企業面臨創新的挑戰，以滿足精通數位技術的全球受眾不斷變化的期望。最終，未來的舞台已經搭建完成，先進的數位工具和數據主導的決策將結合在一起，而Over-the-Top服務將在更廣泛的通訊和娛樂領域發揮核心作用。

推動市場差異化的詳細細分洞察

要全面了解Over-the-Top服務市場，需要對其細分進行細緻的分析。按類型來看市場，音訊串流、通訊和通訊、遊戲串流和視訊串流等不同類別分別顯示不同的成長軌跡和機會。播客和數位廣播的爆炸性成長推動了音訊領域的發展，而通訊和通訊服務則受益於世界對安全和即時連接日益成長的需求。雖然遊戲串流媒體正在獲得大量投資以推動互動娛樂，但視訊串流媒體仍然是最成熟和最具競爭力的組成部分。

裝置細分進一步細化了市場格局，突顯了桌上型電腦、筆記型電腦、智慧型手機、平板電腦以及日益普及的電視和主機的重要角色。這一維度凸顯了行動裝置因其便利性而繼續推動消費者行為，更大的螢幕為身臨其境型內容消費提供了優質的體驗。同時，收益模式細分包括基於廣告、基於訂閱和基於交易的方法，每種方法都提供自己獨特的價值提案。廣告主導的收益模式對於希望涵蓋廣泛受眾的品牌來說很有吸引力，訂閱模式可確保穩定的收入來源和強大的客戶忠誠度，而基於交易的框架則為尋求客製化解決方案的消費者提供了靈活性。

此外，按服務垂直方向進行細分可以揭示重要的見解。教育和學習等領域正在經歷快速的數位轉型，將傳統的課堂體驗轉變為互動式線上模組。隨著數位娛樂和實體娛樂之間的界線越來越模糊，遊戲和服務公共產業領域也正在經歷強勁成長。媒體和娛樂長期以來一直是內容創作和發行的強大動力，並繼續吸引世界各地的觀眾。最後，按使用者類型細分（區分商業用途和個人用途）揭示了一個關鍵動態，使提供者能夠有效地滿足企業需求和個人娛樂需求。這種多層次的細分分析不僅有助於更好地了解市場促進因素，而且還有助於制定客製化策略以適應特定的消費者偏好和不斷變化的行業趨勢。

目錄

第1章 引言

第2章調查方法

第3章執行摘要

第4章 市場概述

第5章 市場洞察

  • 市場動態
    • 驅動程式
      • 全球消費者網際網路普及率不斷提高
      • 消費者偏好轉向隨選節目
    • 限制因素
      • 競爭激烈，留住用戶困難
    • 機會
      • 整合人工智慧和機器學習以實現個人化內容推薦
      • 與電影製片人和內容創作者合作提供創新內容
    • 任務
      • 與Over-the-Top服務相關的內容授權和監管挑戰
  • 市場區隔分析
    • 類型：個人和專業場合對即時、可靠溝通的需求導致了溝通和通訊的使用增加
    • 設備：智慧型手機和平板電腦因其便利性和便攜性而被廣泛使用
    • 收益模式：提供獨家優質內容的能力將刺激基於訂閱模式的需求
    • 服務：廣泛的吸引力和日常整合推動了 OTT 服務中的媒體和娛樂
    • 使用者類型：靈活性和按需存取將推動住宅用戶採用 OTT 服務
  • 波特五力分析
  • PESTEL分析
    • 政治
    • 經濟
    • 社會
    • 科技
    • 法律
    • 環境

第6章Over-the-Top服務市場（按類型）

  • 介紹
  • 音訊串流
  • 溝通和通訊
  • 遊戲串流
  • 視訊串流

第7章Over-the-Top服務市場（按設備）

  • 介紹
  • 桌上型電腦和筆記型電腦
  • 智慧型手機和平板電腦
  • 電視和遊戲機

第 8 章Over-the-Top服務市場（按收益模式）

  • 介紹
  • 基於廣告
  • 基於訂閱
  • 基於交易

第9章Over-the-Top服務市場（依服務細分）

  • 介紹
  • 教學
  • 遊戲和服務公共產業
  • 媒體與娛樂

第 10 章Over-the-Top服務市場（依使用者類型）

  • 介紹
  • 商用
  • 個人的

第 11 章：美洲Over-the-Top服務市場

  • 介紹
  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美國

第12章 亞太地區Over-the-Top服務市場

  • 介紹
  • 澳洲
  • 中國
  • 印度
  • 印尼
  • 日本
  • 馬來西亞
  • 菲律賓
  • 新加坡
  • 韓國
  • 台灣
  • 泰國
  • 越南

第13章歐洲、中東和非洲Over-the-Top服務市場

  • 介紹
  • 丹麥
  • 埃及
  • 芬蘭
  • 法國
  • 德國
  • 以色列
  • 義大利
  • 荷蘭
  • 奈及利亞
  • 挪威
  • 波蘭
  • 卡達
  • 俄羅斯
  • 沙烏地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公國
  • 英國

第14章競爭格局

  • 2023年市場佔有率分析
  • 2023年FPNV定位矩陣
  • 競爭情境分析
  • 戰略分析與建議

公司名單

  • ALT Digital Media Entertainment Limited
  • Amazon.com, Inc.
  • Apple Inc.
  • British Broadcasting Corporation
  • CATCHPLAY+Services
  • Chicken Soup for the Soul Entertainment, Inc.
  • DAZN Group Limited
  • DIRECTV, LLC
  • DISH Network Corporation
  • Eros International Media Limited
  • fuboTV Inc.
  • Google LLC by Alphabet Inc.
  • Home Box Office, Inc. by Warner Bros. Discovery, Inc.
  • iQIYI, Inc.
  • Lions Gate Entertainment Corp
  • Meta Platforms, Inc.
  • Netflix, Inc.
  • Peacock TV LLC by NBCUnivers Media, LLC
  • Pluto TV
  • Rakuten Group, Inc.
  • Roku, Inc.
  • Slack Technologies, LLC by Salesforce, Inc.
  • Sony Group Corporation
  • Tencent Holdings Limited
  • The Walt Disney Company
  • Zee Entertainment Enterprises Limited
Product Code: MRR-3D2FD205D133

The Over-The-Top Services Market was valued at USD 212.42 billion in 2023 and is projected to grow to USD 240.08 billion in 2024, with a CAGR of 13.34%, reaching USD 510.50 billion by 2030.

KEY MARKET STATISTICS
Base Year [2023] USD 212.42 billion
Estimated Year [2024] USD 240.08 billion
Forecast Year [2030] USD 510.50 billion
CAGR (%) 13.34%

In today's rapidly evolving digital ecosystem, over-the-top services are reshaping the traditional media and communications landscape. This report delves into a market defined by relentless innovation and diverse opportunities, where technology and consumer demand converge to create novel business models, competitive strategies, and immersive user experiences. The transformation in content delivery mechanisms-from conventional broadcasting to on-demand streaming-has not only broadened consumer choice but also redefined the way companies interact with audiences across the globe.

The dedicated evolution in network infrastructures, combined with improved internet accessibility, has paved the way for real-time communication, comprehensive entertainment options, and dynamic gaming and educational experiences. As the boundaries between content types blur, the market is witnessing a significant shift towards an integrated digital experience where consumers expect seamless access, personalized recommendations, and interactive engagement. This executive summary aims to outline the key trends, segmentation insights, regional dynamics, and competitive strategies that are integral to understanding the current state and future potential of the over-the-top services market.

With a holistic approach to data analysis and market forecasting, the following sections provide a detailed exploration of market drivers, strategic segmentation models, and actionable recommendations designed to equip industry decision-makers with the critical insights needed for navigating this transformative era.

Transformative Shifts Reshaping the Over-The-Top Landscape

The evolution within the over-the-top services landscape has been nothing short of revolutionary. Major technological advancements and shifts in consumer behavior are driving change across multiple dimensions of the market. The proliferation of high-speed internet and mobile connectivity has catalyzed an era where instant access to content is not only expected but demanded. Traditional cable and satellite services are giving way to flexible, on-demand platforms that offer a wide range of media and interactive experiences.

Innovation in content delivery is complemented by a shift toward cloud-based infrastructure and artificial intelligence-powered recommendation systems. This integration has enabled service providers to personalize experiences, making it easier for end-users to discover content that aligns perfectly with their interests. The blending of entertainment, education, and utility services has also led to new collaborative models between content creators, technology giants, and advertisers, driving forward a multi-dimensional market that leverages both data and creativity.

Concurrently, there is a significant movement toward convergence in media consumption. Consumers are no longer confined by device or format, thanks to a multi-platform approach that spans desktops, laptops, smartphones, tablets, televisions, and gaming consoles. In addition, new monetization strategies that integrate advertising, subscription fees, and transaction-based models have contributed to a more robust and flexible revenue platform. As these transformative shifts continue to unfold, businesses are challenged to innovate in order to meet the evolving expectations of a global, digitally savvy audience. Ultimately, the integration of advanced digital tools and data-driven decision making is setting the stage for a future where over-the-top services are central to the broader communications and entertainment arenas.

In-Depth Segmentation Insights Driving Market Differentiation

A comprehensive understanding of the over-the-top services market requires a nuanced analysis of its segmentation. When examining the market by type, distinct categories such as audio streaming, communication and messaging, game streaming, and video streaming demonstrate varied growth trajectories and opportunities. The audio segment is driven by the surge in podcasting and digital radio, while communication and messaging services benefit from the increasing global need for secure and instantaneous connectivity. Game streaming has seen substantial investments, empowering interactive entertainment, whereas video streaming remains the most mature and highly competitive component.

Device segmentation further refines the market landscape by highlighting the integral role of desktops, laptops, smartphones, tablets, and the increasingly popular televisions and consoles. This dimension highlights that although mobile devices are driving consumer behavior due to their convenience, larger screens continue to provide a premium experience for immersive content consumption. Meanwhile, the monetization model segmentation encompasses advertising-based, subscription-based, and transaction-based approaches, each offering a unique value proposition. Advertising-driven revenue models appeal to brands seeking broad audience reach, subscription models guarantee steady income streams and robust customer loyalty, and transaction-based frameworks offer flexibility to consumers looking for tailored solutions.

Additionally, segmentation by service vertical reveals significant insights. Verticals such as education and learning have experienced rapid digital transformation, turning traditional classroom experiences into interactive, online modules. The gaming and service utilities sector is also witnessing robust growth as the boundaries between digital and physical entertainment blur. Media and entertainment, a perennial powerhouse in content creation and distribution, continues to captivate audiences worldwide. Finally, the segmentation based on user type-distinguishing commercial from individual usage-reveals important dynamics that allow providers to cater to both corporate needs and personal entertainment demands effectively. This layered segmentation analysis not only enhances our understanding of market drivers but also informs tailored strategies that align with specific consumer preferences and evolving industry trends.

Based on Type, market is studied across Audio Streaming, Communication & Messaging, Game Streaming, and Video Streaming.

Based on Devices, market is studied across Desktops & Laptops, Smartphones & Tablets, and Television & Consoles.

Based on Monetization Model, market is studied across Advertising-Based, Subscription-Based, and Transaction-Based.

Based on Service Vertical, market is studied across Education & Learning, Gaming & Service Utilities, and Media & Entertainment.

Based on User Type, market is studied across Commercial and Individual.

Regional Dynamics Shaping the Global OTT Services Market

The global landscape of over-the-top services is marked by distinct regional dynamics that influence both consumer behavior and strategic business decisions. In the Americas, the market is propelled by widespread high-speed internet access and a culture of early digital adoption. This region is characterized by a competitive ecosystem where technological innovation and diverse content offerings are driving rapid growth. Although traditional media still holds sway, the shift towards flexible digital platforms has opened up significant opportunities for new entrants and established players alike.

The Europe, Middle East & Africa region is experiencing an equally profound transformation, albeit one that is nuanced by varying degrees of digital infrastructure maturity. In Europe, stringent data protection and regulatory guidelines push companies to adopt sophisticated data handling and content personalization strategies. Meanwhile, dynamic markets in the Middle East and Africa are embracing the digital revolution with a focus on mobile-first solutions that cater to rapidly expanding user bases. The fusion of cultural influences and local demands has led to an increase in both indigenous content production and international collaborations, further enhancing regional appeal.

Asia-Pacific represents one of the most robust segments, driven by a massive consumer base, accelerated adoption of smart devices, and a vibrant mix of urban and rural digital user segments. Emerging economies within the region are witnessing rapid growth as areas such as India, China, and Southeast Asia lead in digital consumption. The market evolution here is supported by significant investments in telecommunications infrastructure, extensive government initiatives to improve connectivity, and an ever-growing appetite for diverse and localized content. These regional insights underscore the importance of tailored strategies that account for cultural and technological variances across different markets, making location-specific intelligence a cornerstone of success in the global over-the-top services arena.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Dominant Company Insights Shaping Market Trends

The competitive landscape of the over-the-top services market features a plethora of influential companies that are driving innovation and setting industry benchmarks. Market leaders range from established names in digital media and technology to emerging players who are rapidly redefining customer engagement strategies. Industry pioneers such as ALT Digital Media Entertainment Limited, Amazon.com, Inc., and Apple Inc. have leveraged their technological expertise and expansive content libraries to capture substantial market share. The British Broadcasting Corporation, with its long-standing reputation for excellence, and innovative players like CATCHPLAY+ Services, contribute to an ecosystem where quality and diversity in content are paramount.

Furthermore, companies such as Chicken Soup for the Soul Entertainment, Inc. and DAZN Group Limited are forging new paths in niche markets including specialized entertainment and sports streaming. Major service providers like DIRECTV, LLC, DISH Network Corporation, and Eros International Media Limited have navigated the transition from traditional cable paradigms to digital-first models, thereby gaining relevance among modern audiences. Firms such as fuboTV Inc., Google LLC by Alphabet Inc., and Home Box Office, Inc. by Warner Bros. Discovery, Inc. showcase a relentless commitment to innovation and are instrumental in maintaining the balance between content quality and user engagement.

Additionally, industry giants like iQIYI, Inc., Lions Gate Entertainment Corp, Meta Platforms, Inc., and Netflix, Inc. continue to expand their global footprint, leveraging data analytics and AI to fine-tune user experiences and content recommendations. Other notable contenders include Peacock TV LLC by NBCUnivers Media, LLC, Pluto TV, Rakuten Group, Inc., and Roku, Inc. Their ability to adapt to changing market conditions and invest in next-generation technologies has undoubtedly raised the bar for digital content delivery. Companies such as Slack Technologies, LLC by Salesforce, Inc., Sony Group Corporation, Tencent Holdings Limited, The Walt Disney Company, and Zee Entertainment Enterprises Limited further underscore the competitive intensity and collaborative innovation that characterize today's evolving digital media marketplace. The collective efforts of these industry leaders form a robust competitive framework that continuously pushes the boundaries of what over-the-top services can achieve in the modern era.

The report delves into recent significant developments in the Over-The-Top Services Market, highlighting leading vendors and their innovative profiles. These include ALT Digital Media Entertainment Limited, Amazon.com, Inc., Apple Inc., British Broadcasting Corporation, CATCHPLAY+ Services, Chicken Soup for the Soul Entertainment, Inc., DAZN Group Limited, DIRECTV, LLC, DISH Network Corporation, Eros International Media Limited, fuboTV Inc., Google LLC by Alphabet Inc., Home Box Office, Inc. by Warner Bros. Discovery, Inc., iQIYI, Inc., Lions Gate Entertainment Corp, Meta Platforms, Inc., Netflix, Inc., Peacock TV LLC by NBCUnivers Media, LLC, Pluto TV, Rakuten Group, Inc., Roku, Inc., Slack Technologies, LLC by Salesforce, Inc., Sony Group Corporation, Tencent Holdings Limited, The Walt Disney Company, and Zee Entertainment Enterprises Limited. Actionable Recommendations for Industry Leaders to Thrive

For industry leaders aiming to capture and sustain an edge in the over-the-top services market, a strategic roadmap built on continuous innovation and customer-centric approaches is essential. First and foremost, investment in advanced digital infrastructure is not just a necessity but a strategic differentiator. Leaders should focus on scaling cloud capabilities and harnessing the power of artificial intelligence to deliver highly personalized content experiences across multiple devices. Embracing data-centric methodologies will further enable companies to make informed decisions, optimize resource allocation, and unlock new revenue streams.

Expanding the range of content offerings through both organic development and strategic partnerships is critical. Companies need to continuously evolve their content portfolios by incorporating diverse genres that cater to both niche and mainstream audiences. Innovating within the monetization space by refining advertising models, developing flexible subscription plans, or even integrating transaction-based services can create alternative revenue channels. In addition, ensuring a seamless omnichannel experience is paramount; businesses should consider investing in user interface enhancements that not only provide smooth navigation but also utilize real-time analytics to continuously adapt to evolving consumer preferences.

Another key recommendation is to pursue collaborative ventures that foster cross-industry innovation. By establishing partnerships with content creators, tech innovators, and regional market experts, companies can compile a comprehensive package that addresses diverse consumer needs while harnessing local insights. It is equally important to invest in robust security measures and data privacy protocols, which are quickly becoming critical success factors in gaining consumer trust. As the market continues to evolve, agile decision-making and a flexible business model will empower companies to swiftly adapt to disruption and capitalize on emerging trends. These actionable strategies are designed to enable market leaders to not only navigate the complexities of the current landscape but to actively shape the future of over-the-top services.

Conclusion: Embracing the Future of OTT Services with Strategic Clarity

In conclusion, the landscape of over-the-top services is defined by rapid innovation, nuanced segmentation, and a competitive environment that demands continuous reinvention. Each element of this dynamic market-from transformative technological shifts to the interplay of diverse regional demands-highlights an ecosystem where adaptability, collaboration, and forward-thinking strategies are paramount. The detailed segmentation insights illustrate a multi-layered market ripe with opportunities that can be exploited by tailoring content type, device compatibility, monetization approaches, service verticals, and user-specific models.

Regional dynamics underscore the importance of understanding localized nuances, while the comprehensive overview of key players reflects a competitive landscape driven by pioneering strategies and relentless innovation. The actionable recommendations emphasized in this summary provide a strategic blueprint for companies to thrive in an environment that is both challenging and rewarding. As over-the-top services continue to redefine how content is delivered and consumed, the ability to leverage digital intelligence, foster creative content ecosystems, and embrace change will ultimately determine future success.

The synthesis of data-driven insights and forward-looking strategies in this report serves as a powerful reminder that the journey of digital transformation is ongoing. Organizations that can effectively balance creativity with technology are best positioned to not only respond to emerging trends but also to drive the market's evolution. With a clear focus on operational excellence, strategic partnerships, and customer-centric innovation, industry leaders can confidently navigate the complexities of this disruptive digital era.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Increasing internet penetration among consumers across the globe
      • 5.1.1.2. Rising shift in consumer preference toward on-demand content
    • 5.1.2. Restraints
      • 5.1.2.1. Difficulties in retaining users due to high competition
    • 5.1.3. Opportunities
      • 5.1.3.1. Integration AI and machine learning for personalized content recommendations
      • 5.1.3.2. Partnership with film producers and content creators for creative content offering
    • 5.1.4. Challenges
      • 5.1.4.1. Content licensing and regulation challenges associated with over-the-top services
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Type: Need for real-time, reliable communication in personal and professional contexts increases the usage of communication and messaging
    • 5.2.2. Devices: Widespread adoption of smartphones and tablets due to their convenience and mobility
    • 5.2.3. Monetization Model: Ability to offer exclusive and high-quality content drives the demand for subscription-based model
    • 5.2.4. Service Vertical: Extensive appeal and daily integration propel media and entertainment in OTT services
    • 5.2.5. User Type: Flexibility and on-demand access drive widespread adoption of OTT services among individual users
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Over-The-Top Services Market, by Type

  • 6.1. Introduction
  • 6.2. Audio Streaming
  • 6.3. Communication & Messaging
  • 6.4. Game Streaming
  • 6.5. Video Streaming

7. Over-The-Top Services Market, by Devices

  • 7.1. Introduction
  • 7.2. Desktops & Laptops
  • 7.3. Smartphones & Tablets
  • 7.4. Television & Consoles

8. Over-The-Top Services Market, by Monetization Model

  • 8.1. Introduction
  • 8.2. Advertising-Based
  • 8.3. Subscription-Based
  • 8.4. Transaction-Based

9. Over-The-Top Services Market, by Service Vertical

  • 9.1. Introduction
  • 9.2. Education & Learning
  • 9.3. Gaming & Service Utilities
  • 9.4. Media & Entertainment

10. Over-The-Top Services Market, by User Type

  • 10.1. Introduction
  • 10.2. Commercial
  • 10.3. Individual

11. Americas Over-The-Top Services Market

  • 11.1. Introduction
  • 11.2. Argentina
  • 11.3. Brazil
  • 11.4. Canada
  • 11.5. Mexico
  • 11.6. United States

12. Asia-Pacific Over-The-Top Services Market

  • 12.1. Introduction
  • 12.2. Australia
  • 12.3. China
  • 12.4. India
  • 12.5. Indonesia
  • 12.6. Japan
  • 12.7. Malaysia
  • 12.8. Philippines
  • 12.9. Singapore
  • 12.10. South Korea
  • 12.11. Taiwan
  • 12.12. Thailand
  • 12.13. Vietnam

13. Europe, Middle East & Africa Over-The-Top Services Market

  • 13.1. Introduction
  • 13.2. Denmark
  • 13.3. Egypt
  • 13.4. Finland
  • 13.5. France
  • 13.6. Germany
  • 13.7. Israel
  • 13.8. Italy
  • 13.9. Netherlands
  • 13.10. Nigeria
  • 13.11. Norway
  • 13.12. Poland
  • 13.13. Qatar
  • 13.14. Russia
  • 13.15. Saudi Arabia
  • 13.16. South Africa
  • 13.17. Spain
  • 13.18. Sweden
  • 13.19. Switzerland
  • 13.20. Turkey
  • 13.21. United Arab Emirates
  • 13.22. United Kingdom

14. Competitive Landscape

  • 14.1. Market Share Analysis, 2023
  • 14.2. FPNV Positioning Matrix, 2023
  • 14.3. Competitive Scenario Analysis
    • 14.3.1. Korea's 1 Trillion won increases global expansion of domestic streaming OTT Platforms
    • 14.3.2. DFL launches Bundesliga OTT service with OneFootball
    • 14.3.3. Amazon set to increase OTT advertising with launch of Sponsored TV platform
    • 14.3.4. Prasar Bharati launches its own OTT platform
    • 14.3.5. OTTplay Premium and JioCinema strategic collaboration to grow India's OTT market
    • 14.3.6. Amazon strengthens its OTT presence in India by merging MX Player with miniTV
    • 14.3.7. EORTV OTT apps secures funding Vsure Investment Affairs Private Limited
    • 14.3.8. Ultra Media's INR 500 crore investment unveils two OTT platforms
    • 14.3.9. Nettlink Ltd transform the digital entertainment scene with innovative OTT platform entry
    • 14.3.10. Doha's Ooredoo strategic launch of OTT service
  • 14.4. Strategy Analysis & Recommendation
    • 14.4.1. The Walt Disney Company
    • 14.4.2. Tencent Holdings Limited
    • 14.4.3. Netflix, Inc.
    • 14.4.4. Sony Group Corporation

Companies Mentioned

  • 1. ALT Digital Media Entertainment Limited
  • 2. Amazon.com, Inc.
  • 3. Apple Inc.
  • 4. British Broadcasting Corporation
  • 5. CATCHPLAY+ Services
  • 6. Chicken Soup for the Soul Entertainment, Inc.
  • 7. DAZN Group Limited
  • 8. DIRECTV, LLC
  • 9. DISH Network Corporation
  • 10. Eros International Media Limited
  • 11. fuboTV Inc.
  • 12. Google LLC by Alphabet Inc.
  • 13. Home Box Office, Inc. by Warner Bros. Discovery, Inc.
  • 14. iQIYI, Inc.
  • 15. Lions Gate Entertainment Corp
  • 16. Meta Platforms, Inc.
  • 17. Netflix, Inc.
  • 18. Peacock TV LLC by NBCUnivers Media, LLC
  • 19. Pluto TV
  • 20. Rakuten Group, Inc.
  • 21. Roku, Inc.
  • 22. Slack Technologies, LLC by Salesforce, Inc.
  • 23. Sony Group Corporation
  • 24. Tencent Holdings Limited
  • 25. The Walt Disney Company
  • 26. Zee Entertainment Enterprises Limited

LIST OF FIGURES

  • FIGURE 1. OVER-THE-TOP SERVICES MARKET MULTI-CURRENCY
  • FIGURE 2. OVER-THE-TOP SERVICES MARKET MULTI-LANGUAGE
  • FIGURE 3. OVER-THE-TOP SERVICES MARKET RESEARCH PROCESS
  • FIGURE 4. OVER-THE-TOP SERVICES MARKET SIZE, 2023 VS 2030
  • FIGURE 5. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 6. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 7. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2023 VS 2030 (%)
  • FIGURE 13. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2023 VS 2030 (%)
  • FIGURE 15. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2023 VS 2030 (%)
  • FIGURE 17. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 21. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 22. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 23. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 24. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 25. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 26. OVER-THE-TOP SERVICES MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 27. OVER-THE-TOP SERVICES MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. OVER-THE-TOP SERVICES MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. OVER-THE-TOP SERVICES MARKET DYNAMICS
  • TABLE 7. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY AUDIO STREAMING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY COMMUNICATION & MESSAGING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY GAME STREAMING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY VIDEO STREAMING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY DESKTOPS & LAPTOPS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY SMARTPHONES & TABLETS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY TELEVISION & CONSOLES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY ADVERTISING-BASED, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY SUBSCRIPTION-BASED, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY TRANSACTION-BASED, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY EDUCATION & LEARNING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY GAMING & SERVICE UTILITIES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 24. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 25. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY COMMERCIAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 26. GLOBAL OVER-THE-TOP SERVICES MARKET SIZE, BY INDIVIDUAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 27. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 28. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 29. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 30. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 31. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 32. AMERICAS OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 33. ARGENTINA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 34. ARGENTINA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 35. ARGENTINA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 36. ARGENTINA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 37. ARGENTINA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 38. BRAZIL OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 39. BRAZIL OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 40. BRAZIL OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 41. BRAZIL OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 42. BRAZIL OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 43. CANADA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 44. CANADA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 45. CANADA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 46. CANADA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 47. CANADA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 48. MEXICO OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 49. MEXICO OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 50. MEXICO OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 51. MEXICO OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 52. MEXICO OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 53. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 54. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 55. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 56. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 57. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 58. UNITED STATES OVER-THE-TOP SERVICES MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 59. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 60. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 61. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 62. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 63. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 64. ASIA-PACIFIC OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 65. AUSTRALIA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. AUSTRALIA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 67. AUSTRALIA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 68. AUSTRALIA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 69. AUSTRALIA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 70. CHINA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 71. CHINA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 72. CHINA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 73. CHINA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 74. CHINA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 75. INDIA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 76. INDIA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 77. INDIA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 78. INDIA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 79. INDIA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 80. INDONESIA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 81. INDONESIA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 82. INDONESIA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 83. INDONESIA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 84. INDONESIA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 85. JAPAN OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 86. JAPAN OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 87. JAPAN OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 88. JAPAN OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 89. JAPAN OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 90. MALAYSIA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 91. MALAYSIA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 92. MALAYSIA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 93. MALAYSIA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 94. MALAYSIA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 95. PHILIPPINES OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 96. PHILIPPINES OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 97. PHILIPPINES OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 98. PHILIPPINES OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 99. PHILIPPINES OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. SINGAPORE OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 101. SINGAPORE OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 102. SINGAPORE OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 103. SINGAPORE OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 104. SINGAPORE OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 105. SOUTH KOREA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 106. SOUTH KOREA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 107. SOUTH KOREA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 108. SOUTH KOREA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 109. SOUTH KOREA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 110. TAIWAN OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 111. TAIWAN OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 112. TAIWAN OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 113. TAIWAN OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 114. TAIWAN OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 115. THAILAND OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 116. THAILAND OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 117. THAILAND OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 118. THAILAND OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 119. THAILAND OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 120. VIETNAM OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 121. VIETNAM OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 122. VIETNAM OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 123. VIETNAM OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 124. VIETNAM OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 125. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 126. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 127. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 128. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 129. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 130. EUROPE, MIDDLE EAST & AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 131. DENMARK OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 132. DENMARK OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 133. DENMARK OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 134. DENMARK OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 135. DENMARK OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 136. EGYPT OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 137. EGYPT OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 138. EGYPT OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 139. EGYPT OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 140. EGYPT OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 141. FINLAND OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 142. FINLAND OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 143. FINLAND OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 144. FINLAND OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 145. FINLAND OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 146. FRANCE OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 147. FRANCE OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 148. FRANCE OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 149. FRANCE OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 150. FRANCE OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 151. GERMANY OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 152. GERMANY OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 153. GERMANY OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 154. GERMANY OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 155. GERMANY OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 156. ISRAEL OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 157. ISRAEL OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 158. ISRAEL OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 159. ISRAEL OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 160. ISRAEL OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 161. ITALY OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 162. ITALY OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 163. ITALY OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 164. ITALY OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 165. ITALY OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 166. NETHERLANDS OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 167. NETHERLANDS OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 168. NETHERLANDS OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 169. NETHERLANDS OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 170. NETHERLANDS OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 171. NIGERIA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 172. NIGERIA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 173. NIGERIA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 174. NIGERIA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 175. NIGERIA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 176. NORWAY OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 177. NORWAY OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 178. NORWAY OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 179. NORWAY OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 180. NORWAY OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 181. POLAND OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 182. POLAND OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 183. POLAND OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 184. POLAND OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 185. POLAND OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 186. QATAR OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 187. QATAR OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 188. QATAR OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 189. QATAR OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 190. QATAR OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 191. RUSSIA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 192. RUSSIA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 193. RUSSIA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 194. RUSSIA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 195. RUSSIA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 196. SAUDI ARABIA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 197. SAUDI ARABIA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 198. SAUDI ARABIA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 199. SAUDI ARABIA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 200. SAUDI ARABIA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 201. SOUTH AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 202. SOUTH AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 203. SOUTH AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 204. SOUTH AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 205. SOUTH AFRICA OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 206. SPAIN OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 207. SPAIN OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 208. SPAIN OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 209. SPAIN OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 210. SPAIN OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 211. SWEDEN OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 212. SWEDEN OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 213. SWEDEN OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 214. SWEDEN OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 215. SWEDEN OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 216. SWITZERLAND OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 217. SWITZERLAND OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 218. SWITZERLAND OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 219. SWITZERLAND OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 220. SWITZERLAND OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 221. TURKEY OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 222. TURKEY OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 223. TURKEY OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 224. TURKEY OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 225. TURKEY OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 226. UNITED ARAB EMIRATES OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 227. UNITED ARAB EMIRATES OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 228. UNITED ARAB EMIRATES OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 229. UNITED ARAB EMIRATES OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 230. UNITED ARAB EMIRATES OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 231. UNITED KINGDOM OVER-THE-TOP SERVICES MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 232. UNITED KINGDOM OVER-THE-TOP SERVICES MARKET SIZE, BY DEVICES, 2018-2030 (USD MILLION)
  • TABLE 233. UNITED KINGDOM OVER-THE-TOP SERVICES MARKET SIZE, BY MONETIZATION MODEL, 2018-2030 (USD MILLION)
  • TABLE 234. UNITED KINGDOM OVER-THE-TOP SERVICES MARKET SIZE, BY SERVICE VERTICAL, 2018-2030 (USD MILLION)
  • TABLE 235. UNITED KINGDOM OVER-THE-TOP SERVICES MARKET SIZE, BY USER TYPE, 2018-2030 (USD MILLION)
  • TABLE 236. OVER-THE-TOP SERVICES MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 237. OVER-THE-TOP SERVICES MARKET, FPNV POSITIONING MATRIX, 2023