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市場調查報告書

商品編碼

1737202

全球電影和電視 Over-the-Top (OTT) 市場規模（按收益模式、設備、地區、範圍和預測）

Global Movies And TV Shows OTT Market Size By Revenue Model (Subscription, Advertisement), By Devices (Smartphone, Tablet, Consoles, Exclusive TV Box), By Geographic Scope And Forecast

出版日期: 2025年05月09日 | 出版商:

Verified Market Research | 英文 202 Pages | 商品交期: 2-3個工作天內

價格

簡介目錄

電影及電視OTT市場規模及預測

2024 年電影和電視節目 OTT 市場規模價值 1564.3 億美元，預計到 2032 年將達到 4818.7 億美元，預測期內（2026-2032 年）的複合年成長率為 15.10%。

隨著點播串流服務日益普及，越來越多的消費者選擇使用 OTT 平台觀看電影和電視節目。高速網路的普及以及智慧型手機和智慧型裝置的普及，使得 OTT 平台變得觸手可及，消費者可以隨時隨地觀看電影和電視節目。 OTT 平台正在投資打造龐大的電影和電視節目庫，包括獨家原創內容，以吸引和留住用戶，提供多樣化的內容選擇，推動市場成長。

定義全球電影電視 OTT 市場

全球影視節目OTT市場是指透過網路向消費者提供隨選影視節目的串流服務市場，無需傳統的有線或衛星訂閱。 OTT平台提供種類繁多的影視節目，可透過各種裝置存取，包括智慧型手機、平板電腦、智慧型電視、遊戲機和個人電腦。

這些平台提供基於訂閱的模式、交易模式或兩者的結合，讓消費者可以隨時隨地透過多種裝置存取內容，從而為他們提供娛樂選擇的便利性和靈活性。全球電影和電視節目 OTT 市場由各種全球和區域參與者組成，他們提供多樣化的內容選擇，並在快速發展的數位娛樂世界中競相吸引和留住用戶。

全球OTT影視市場概覽

偏好消費者使用，從而刺激了全球對串流媒體內容的需求。 OTT平台正在投資於用戶獲取和保留，透過創建龐大的內容庫和製作獨家原創內容，提供多樣化的內容選擇，推動市場成長。

許多OTT平台提供價格實惠的費率方案和彈性價格設定方案，讓消費者可以根據自己的喜好和預算選擇不同的套餐，這對於注重成本的消費者來說極具吸引力。越來越多的消費者放棄傳統的有線和衛星電視訂閱，轉而使用OTT平台來滿足電影和電視節目的需求，這一趨勢正在推動全球對OTT服務的需求。

猖獗的內容盜版和版權問題仍然是全球影視節目OTT市場面臨的一大挑戰，導致內容製作商和服務提供者的收入減少。 OTT平台的激增和用戶的加劇導致市場飽和，新參與企業難以獲得市場佔有率並保持盈利。內容授權限制和地理限制可能會限制某些影視節目在OTT平台上的可用性，從而影響某些地區的內容可用性和用戶群。

OTT 平台在網路普及率不斷提高、數位娛樂需求不斷成長的新興市場中，擁有巨大的服務擴展潛力。透過投資內容製作，OTT 平台可以利用對獨家原創內容日益成長的需求，在競爭中脫穎而出，並吸引和留住用戶。 5G 等技術進步、改進的視訊轉碼器和增強的串流功能，可以為 OTT 平台提供新的機會，為消費者提供更高品質、更流暢的串流體驗。

市場吸引力

提供的市場吸引力有助於了解全球電影和電視節目OTT市場領先地區的資訊。我們涵蓋了推動特定地區產業成長的主要影響因素。

波特五力模型

此圖有助於了解波特五力模型，該模型為理解各行業競爭對手的行為和參與者的策略定位提供了藍圖。波特五力模型可用於評估全球影視節目OTT市場的競爭格局，衡量特定垂直產業的吸引力，並評估投資潛力。

With the growing popularity of on-demand streaming services, consumers are increasingly shifting towards OTT platforms for movies and TV shows, driven by the convenience of accessing content anytime, anywhere, and on multiple devices. The widespread availability of high-speed internet and the proliferation of smartphones and smart devices have enabled easy access to OTT platforms, allowing consumers to stream movies and TV shows on the go. OTT platforms are investing in creating a vast library of movies and TV shows, including exclusive original content, to attract and retain subscribers, offering a diverse range of content choices and driving the market growth.

Global Movies And TV Shows OTT Market Definition

The Global Movies And TV Shows OTT Market refers to the market for streaming services that provide on-demand movies and TV shows to consumers over the Internet, without the need for traditional cable or satellite TV subscriptions. OTT platforms offer a wide range of movies and TV shows that can be accessed on various devices, such as smartphones, tablets, smart TVs, gaming consoles, and computers.

These platforms may offer subscription-based models, transactional models, or a combination of both, allowing consumers to access content anytime, anywhere, and on multiple devices, offering convenience and flexibility in their entertainment choices. The Global Movies And TV Shows OTT Market includes various players, both global and regional, offering diverse content choices and competing for subscriber acquisition and retention in the rapidly evolving digital entertainment landscape.

Global Movies And TV Shows OTT Market Overview

The growing preference of consumers for on-demand streaming services, driven by the convenience of accessing movies and TV shows anytime, anywhere, and on multiple devices, is a significant driver of the Global Movies And TV Shows OTT Market. The increasing availability of high-speed internet and the proliferation of smartphones and other smart devices have made it easier for consumers to access OTT platforms, driving the demand for streaming content globally. OTT platforms are investing in creating vast content libraries and producing exclusive original content to attract and retain subscribers, offering a diverse range of content choices and driving the market growth.

Many OTT platforms offer affordable subscription plans and flexible pricing options, allowing consumers to choose from a variety of plans based on their preferences and budget, making it an attractive option for cost-conscious consumers. The increasing trend of consumers cutting the cord or shaving the cord from traditional cable and satellite TV subscriptions and opting for OTT platforms for their movies and TV shows needs is driving the demand for OTT services globally.

The prevalence of content piracy and copyright issues remains a significant challenge for the Global Movies And TV Shows OTT Market, leading to revenue loss for content creators and service providers. The increasing number of OTT platforms and the intensifying competition for subscribers can lead to market saturation, making it challenging for new entrants to gain market share and maintain profitability. Content licensing restrictions and regional limitations can limit the availability of certain movies and TV shows on OTT platforms, affecting the content offerings and subscriber base in specific regions.

There is significant potential for OTT platforms to expand their services into emerging markets with growing internet penetration and increasing demand for digital entertainment. OTT platforms can capitalize on the growing demand for exclusive and original content by investing in content production to differentiate themselves from competitors and attract and retain subscribers. Advancements in technologies such as 5G, improved video codecs, and enhanced streaming capabilities can offer new opportunities for OTT platforms to provide higher quality and seamless streaming experiences to consumers.

Market Attractiveness

The image of market attractiveness provided would further help to get information about the region that is majorly leading in the Global Movies And TV Shows OTT Market. We cover the major impacting factors that are responsible for driving the industry growth in the given region.

Porter's Five Forces

The image provided would further help to get information about Porter's five forces framework providing a blueprint for understanding the behavior of competitors and a player's strategic positioning in the respective industry. Porter's five forces model can be used to assess the competitive landscape in the Global Movies And TV Shows OTT Market, gauge the attractiveness of a certain sector, and assess investment possibilities.

Global Movies And TV Shows OTT Market Segmentation Analysis

The Global Movies And TV Shows OTT Market is segmented on the basis of Revenue Model, Devices, and Geography.

Movies And TV Shows OTT Market, By Revenue Model

Subscription
Advertisement
Others

Based on Revenue Model, the market is segmented into Subscription, Advertisement, and Others. Subscription-based revenue model involves users paying a periodic fee to access the content on OTT platforms. This model allows OTT service providers to generate recurring revenue, build customer loyalty, and offer exclusive content to subscribers. Advertisement-based revenue model involves displaying ads within the content or during breaks in content playback. OTT platforms can generate revenue by selling ad space to advertisers and brands, targeting users based on their viewing preferences and behavior.

There are various other revenue models in the Movies And TV Shows OTT Market, such as transactional video-on-demand (TVOD) where users pay for individual content or pay-per-view (PPV) where users pay for specific events or shows. Additionally, some OTT platforms may offer premium content, merchandise sales, or partnerships with content creators or production studios to generate revenue.

Movies And TV Shows OTT Market, By Devices

Smartphone, Tablet, Consoles
Exclusive TV Box
Others

Based on Devices, the market is segmented into Smartphone, Tablet, Consoles, Exclusive TV Box, and Others. Smartphones and tablets are popular devices for accessing OTT content, allowing users to watch movies and TV shows on-the-go. Gaming consoles, such as Xbox and PlayStation, also serve as devices for accessing OTT content, offering a seamless entertainment experience on the big screen. Exclusive TV boxes, such as Amazon Fire TV, Apple TV, Roku, and Google Chromecast, are dedicated devices that connect to the TV and enable users to stream OTT content directly on their television screens.

These devices provide a user-friendly interface, remote control, and access to multiple OTT platforms. There are other devices that can be used to access OTT content, such as smart TVs, set-top boxes, media players, and streaming sticks. These devices provide a wide range of options for users to access and consume OTT content based on their preferences and viewing habits.

Movies And TV Shows OTT Market, By Geography

North America
Europe
Asia Pacific
Latin America
Middle East and Africa

Based on Regional Analysis, the Global Movies And TV Shows OTT Market is classified into North America, Europe, Asia Pacific, Latin America, and Middle East and Africa. The movies And TV Shows OTT Market is a global phenomenon, with its presence across various regions and geographies. The market's growth and adoption are influenced by factors such as increasing internet penetration, rising consumer demand for on-demand content, and changing viewer preferences.

These regions are witnessing significant growth in OTT adoption, driven by factors such as the availability of high-speed internet, increasing smartphone penetration, and changing content consumption habits. Each region has its own unique market dynamics, including local content preferences, regulatory frameworks, and competitive landscape.

Key Players

The "Global Movies And TV Shows OTT Market" study report will provide valuable insight with an emphasis on the global market including some of the major players such as Netflix, Xumo, Tencent Holding, Hulu, Disney plus, HBO, Amazon Prime Video, Discovery, Apple Inc., and Rakuten Inc.

Our market analysis includes a section specifically devoted to such major players, where our analysts give an overview of each player's financial statements, along with product benchmarking and SWOT analysis. Key development strategies, market share analysis, and market positioning analysis of the aforementioned players globally are also included in the competitive landscape section.

Key Developments

In March 2022, Amazon merges with MGM and launches Prime Video which offers studio movies and TV shows.
Ace Matrix Analysis
The Ace Matrix provided in the report would help to understand how the major key players involved in this industry are performing as we provide a ranking for these companies based on various factors such as service features & innovations, scalability, innovation of services, industry coverage, industry reach, and growth roadmap. Based on these factors, we rank the companies into four categories as Active, Cutting Edge, Emerging, and Innovators.

1 INTRODUCTION OF GLOBAL MOVIES AND TV SHOWS OTT MARKET

1.1 Overview of the Market
1.2 Scope of Report
1.3 Assumptions

2 EXECUTIVE SUMMARY

3 RESEARCH METHODOLOGY OF VERIFIED MARKET RESEARCH

3.1 Data Mining
3.2 Validation
3.3 Primary Interviews
3.4 List of Data Sources

4 GLOBAL MOVIES AND TV SHOWS OTT MARKET OUTLOOK

4.1 Overview
4.2 Market Dynamics
- 4.2.1 Drivers
- 4.2.2 Restraints
- 4.2.3 Opportunities
4.3 Porters Five Force Model

5 GLOBAL MOVIES AND TV SHOWS OTT MARKET, BY REVENUE MODEL

5.1 Overview
5.2 Subscription
5.3 Advertisement
5.4 Others

6 GLOBAL MOVIES AND TV SHOWS OTT MARKET, BY DEVICES

6.1 Overview
6.2 Smartphone, Tablet, Consoles
6.3 Exclusive TV Box
6.4 Others

7 GLOBAL MOVIES AND TV SHOWS OTT MARKET, BY GEOGRAPHY

7.1 Overview
7.2 North America
- 7.2.1 U.S.
- 7.2.2 Canada
- 7.2.3 Mexico
7.3 Europe
- 7.3.1 Germany
- 7.3.2 U.K.
- 7.3.3 France
- 7.3.4 Rest of Europe
7.4 Asia Pacific
- 7.4.1 China
- 7.4.2 Japan
- 7.4.3 India
- 7.4.4 Rest of Asia Pacific
7.5 Rest of the World
- 7.5.1 Middle East and Africa
- 7.5.2 South America

8 GLOBAL MOVIES AND TV SHOWS OTT MARKET COMPETITIVE LANDSCAPE

8.1 Overview
8.2 Company Market Ranking
8.3 Key Development Strategies

9 COMPANY PROFILES

9.1 Netflix
- 9.1.1 Overview
- 9.1.2 Financial Performance
- 9.1.3 Product Outlook
- 9.1.4 Key Developments
9.2 Xumo
- 9.2.1 Overview
- 9.2.2 Financial Performance
- 9.2.3 Product Outlook
- 9.2.4 Key Developments
9.3 Tencent Holdings
- 9.3.1 Overview
- 9.3.2 Financial Performance
- 9.3.3 Product Outlook
- 9.3.4 Key Developments
9.4 Hulu
- 9.4.1 Overview
- 9.4.2 Financial Performance
- 9.4.3 Product Outlook
- 9.4.4 Key Developments
9.5 Disney Plus
- 9.5.1 Overview
- 9.5.2 Financial Performance
- 9.5.3 Product Outlook
- 9.5.4 Key Developments
9.6 HBO
- 9.6.1 Overview
- 9.6.2 Financial Performance
- 9.6.3 Product Outlook
- 9.6.4 Key Developments
9.7 Amazon Prime Video
- 9.7.1 Overview
- 9.7.2 Financial Performance
- 9.7.3 Product Outlook
- 9.7.4 Key Developments
9.8 Discovery
- 9.8.1 Overview
- 9.8.2 Financial Performance
- 9.8.3 Product Outlook
- 9.8.4 Key Developments
9.9 Apple Inc
- 9.9.1 Overview
- 9.9.2 Financial Performance
- 9.9.3 Product Outlook
- 9.9.4 Key Developments
9.10 Rakuten Inc
- 9.10.1 Overview
- 9.10.2 Financial Performance
- 9.10.3 Product Outlook
- 9.10.4 Key Developments